Long after the House is Built

Is it worth something to the lumber merchant and his Celotex business to be identified with each home for which he supplies material?

Celotex believeg it is--<nd so docs a legion of lumber merchants who are using t{re Celotex t'Approvcd Constructiontt plate.

"Good construction should be identifiedi' and Celotex providec the meane free to all who ark. The picture of the plate tells its own story.

ff you wish yout name to be permanently associated wit{r your work, send the coupon now.

vOUt -t rn the pac revea

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every job. During tfie hot rummer &yr, many people looked through our hornea Nearly-every one remarl<ed about t{re cool' near of there hourer.

Many timer they would ree the C.elotex naoe plate. In o'nc perticular inrtance, a dauglr' ier cslled to her rnother rrrd fether bnd raid, '' 'rDo you Lnow why thie houre ie rc comfort' ' able? Bocause it ir inrulated with Celotex."

It har alwayr been my aim to get the C,elotex name plate in some proninent place in tte home oo that everyone could aee that it had been Celotex inrulated. Celotex haa done much sood towardc fndianapolic, Ind.

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