The California Lumber Merchant - May 1956

'sdv€s the cost of t'custom runsltt

Gordon MocBeoth's three wqrehouses corry full lines of stock hordwood mouldings moking costly custom runs <l thing of the post. The next time you're buying hordwood mouldings, coll Gordon MocBeoth, first.

Motching GM decorotive hordwood lumber ond woll ponels ore ovoiloble too.

THE CALIFOR}.IIA LUMBERMERCHANT

How Lumber Looks ln This lssue

National Lumber Manufacturers Association reports shipments of 501 mills in the week ended April 28 were 9.5o/o above production; net' orders 4.8/,' above. For the year to date, shipments were 2.6/c , orders 4.6/o over production.

National production of lumber totaled 3,08,+,000,000 bo:rr<l feet in March, according to the NLN'IA. Output was 6/o above February but 9/o belorv N{arch 1955. Lumber shipments were l0% and new orders ll/c abt>ve February. Estimated national production of lrrmber in the year's first quarter was 8,931,000,000 bf , 2% belorv the like 1955 quarter, but shipments were 2/o and neu' orders 5/a above.

West Coast Lumbermen's Association reported for 163 mills (152 operatins) in the week endecl May 5: production, L17,047,754 feet; shipments, 114,389,029 feet; orders. 118,144,@3 feet-all belorv the final Alrril u'eek rvhen shipments ran 13.3/o and orders 4.4/o over prodr.rction.

Western Pine Association reported for 116 mills in the week ended April 28: production, 83,383,000 feet; shipments, 89,840,000 leet (7.7/c al,rove production) ; orders, 90,486,000 feet (8.5/c above production).

California Redwood Association reports lor 2O mills in the month of March: procluction, 61.680,000 feet; shipments, 64,lDpAO feet. Production u'as 1,504M feet and shipments 4,039M feet over March 1955 and both'ivere above February this year. Shipments have recovered from effects of the l)ecember floods and rvere 4 million feet over the relativeiy high shipments of March 1955. Orders on h:rnd l\farch 3l rvere 100,357,000 feet, compared rvith 85,397,000 feet in

(Continued on Page 81)

STUDS, BOARDS, DI'YIENSION IU'I'IBER PIANK, TIMBEN,S, RAILROAD TIES, INDUSTRIAL CUTTINGS

Northern Merchonis Hold 'Super-Scles Clinic'. SCRLA's 39th Convention Climoxes Biggest Yeor. Homes Sholl Endure-An Editoricrl Nerv Products Informotion. Lcunch Biggest Plywood Summer Sqles Promotion.

The Dealer's Cost of Doing'Business

by Paul HOLLENBECK

(The f ollouiug article is front a spe eclt deliuered. h l[r. Hollenback to thc nt,ost rccent conaention of th.eOhlahomo Lumberm.en's Association, Oklah.oma City, last Fatl. Because of its length and imfortance to all retail building mater,ials dealers, lhe sfeech w,ill be printed over three consecutiac is,swcs of Tnu Celrl'onNrA Lurrrun Moncrre,Nr, of zuhiclr, t/ris rs I'art 1. trIr. Llollenbeck is the head of the Lumber Serztice Comfony, Rurbanb, California.)

This talk could just as .rvell ha.ve been entitled "ltaising Your Net," the theme of your convention; "Holv to Price Merchandise" or "Your Cost of Doing Business." You can't talk about any one of tliese phases of doing business .rvithout taking into consideration the others. When I heard that the theme of your convention this year was to be "Raising Your Net," I was extremely pleased because net profit is :r problem throughout our industry.

The solution to this problem is not an easy one. It rvill not be solved until we take an honest, realistic look at it; until rve talk about it; until lve determine u'hat moves we can make in order to correct the situation. It is right that ne should look to oul associations for the answer to this problem. They represent the leadership and :lre the logical media through rvhich u'e should attack this problem. The problem is far too laige for any individual to solve. \\,re need an industry trenti. We are on our way to a solution because 'ivs have started to rvork on it.

Your cost of doing business used to be the ke1' to profits because you had :r reasonablv stable ma.rket. Tod:ly yorrr stable market is gone and so are your profits. A very large percentage rif <.,nr lurnbermen are rvaiting f<lr that stable

market to return in the belief that it is the <-rnlv tvay to make money in this business.

I rvish that I could teil you that that stable market is on its way back, or that I could tell you how to bring it back. Instead, I'm going to tell you the truth as I feel it to be.

I don't believe you zrre ever going to have the stable market conditions you used tc-r have in the sense that we think of stable markets prior to 19.+0. If this is true, then rve must find another way to make satisfactory profits rvithin our industry. It is ah,vay-s difficult to discard old ideas, and to accept new ones. Our sah'ation lies in the acceptance of a new concept of how to do business. Before we can accept a new idea of how to do something and to discard our old rvays, it is absolutely necessary that rve understzrnd thoroughly our problem and'"vhy it happens.

One of the outstanding features :rbout the luntber business prior to 1940 r,vas its dependability as far as profits u'ere concerned. Its profits rvere not generally large, but they rvere dependable \\re had problems in those days, but they u'eren't as difficuit as the ones we:rrs facillg n()\\..

The U. S. Justice l)epartment did a very effective job of stopping this and all other small ltusinesses fronr using the old accepted idea c'i business ethics and dealer cooperation. \\'e did not feei the elTects of this until after World \\'ar II. The rvar founci us rvith the highest profit experience \\re have had in c,ur history, onlv becarrse materials 'tlere in shtirt supply. \Ye nriLcle money, ltot necessarily because \\'e 'rvere gorid businessmen, but because all u-e had to do rvas find the materials. Thc-v sol<l themselr-es.

Many of our dealers like to givc OI'-\ credit for these profitable years, and .n'ish that n'e coultl have sontething like OPA again. This r.ill not <lo thc job. Ir u'as the short supply that created those profitablc leurs. Irr fact, I l;elieve that OPA had a lot to do rvith our present ur-r-<kring.

Wheir they set up the original price formulas at the beginning <,rf \\rorld \\r:rr II. ther-left out thc lrroker in thc lumber business, s'ho l'as in realitv our distribution svstem. This caused yards to go direct tci the supplicr an<l the srrpplier direct to the lumbtrman, then eventuall-r' clirect to thc consunler, thus cutting 11s out of many of orrr larger sales. This trend continued. i',n<l eventually u,e found u-holesirlers. brokers, and manuf:iciurers all competing :rt the constlmer Ievel.

TJris nrezrrrs tl-ritt torl:Lv, cspeci:rll.r- in our l:rrgc ntetropolitan areas. our dealers are n()t competing against dealers like thernselves, with scrvicc, credit, :rncl rqrr:rlity, all on a (Cor-rtinuecl on lrage 44)

FIR PTYWOOD TEXTURE One-Eloven proved iis versatiliry in recenl remodeling of rhe old Oxford (Ohio) Lumber Co., whan they used the populor siding ponel for q new store-front ofter moking mony soles of TI-II for house siding. The deep-porollel grooved fexture l-ll is being used more for borh residentiol ond commerciol exteriors, fhe shiplcp edges permitting conlinuity of groove pattern without evidence of ioints; ond it's mqde with l00o/o woterproof glue for lifetime immunity to wotei, weother, heqt or cold

FTAKES OF WOOD ARTFULIY BTENDED TO FORM ROOM PANELING OF DISTINCTIVE[Y DIFFERENT BEAUTY o

o

WAFERWOOD gnINos YoU THE BEAUIY oF FINE INTERIOR PANELING-AT A COST LESS THANV4" FIR PTYWOOD!

Low material cost and simplicity of working, with the resultant appearance of ease and grace desired in modern living, put WAFERWOOD in a class where the ingenuity of fhe "Do-It-Yourselfer," as well as the enterprise of the Multiple Homes Builder, may achieve excellent results through its use.

WAFERWOOD is available at present in /4" thicknesses of 4'x8'panels (Special sizes to l6' long). It is guaranteed solid with enormous strength and excellent nail holding qualities, yet is light enough for ease of handling and is packaged for convenience. WAFERWOOD may be finished in any of a widi: variety of standarcl methods, or left unfinished.

Ash us about price

-^tou'll be amazed that WAFERWOOD, with its durable beauty, cosrs no nzore ,bao /4't exterior fir plywood! Aaailable in TL, LTL, CL, or LCL lots frotn outof-stock or direct mill shipments.

While reading some lumber history the other day, I was forcefully reminded of the passage of time. As an illustration, in 1915 a group of Southern Pine manufacturers gathered in New Orleans and organized the Southern Pine Association.

*t<*

I was there. So were five other men who, like myself, published their own lumber magazines. Just 25 years later that Association celebrated its silver anniversarSr at its annual New Orleans convention. Of those six publishers who attended the first meeting, I alone remained alive.

*>8*

Jim Baird, of the Southern Lumberman; Bolling Arthur Johnson, of the Lumber World Review; Walter Wright, of the New Orleans Lumber Trade Journal; William Eddy Barnes, of the St. Louis Lumberman, and J. E. Defebaugh, of the American Lumberman. had crossed the Dark River.

***

Not only had five of these publishers gone, but three of their publications had also disappea,red: the Lumber World Review, of Chicago; the New Orleans Lumber Trade Journal, and the St. Louis Lumberman.

Made me feel old, ,r"td*a ia ,oot And that was 16 years ago, that second meeting. I started THE GULF' COAST LUMBERMAN, April first, 1913; Trre Cer.rroRNll LuMsrn MrncrtRNt, luly L, 1922. Both began as semimonthly publications, and have never changed, and never missed an issue. So I have been a lumber journal publisher f.or 44 years, a lumber journal editor for 48 years, and a lumber journal writer for several yeatrs more than that.

once r was making " "o:""; tJ" for""try convention, and I recited some figures showing the age of our American forests. My old friend Harry Seaman interrupted my remarks to ask if my figures about thousands of years ago were based on my own recollections?

And now that In"* "U*aala o"ing the oldest living lumber journal publisher, the oldest living lumber journal editor, and the oldest living lumber journal writer, I shall drop the subject lest someone think that I worship antiquity.

However, it might be proper to report here that Stanlev Horn and Jack Whaley, co-publishers of The Southern Lumberman since the death of Jim Baird, are the next oldest lumber journal publishers, and Horn probably the next oldest editor. So I am dragging these two old friends of

BY JACKDIONNE

mine into the venerable grouping, just to keep me company. And splendid company th*ey both are.

To prove that my friends have good memories, I frequently receive requests for copies of editorials, and sometimes speeches, that f made long ago. I wrote "Keep That Boy in YoF Alive" about 35 years ago, and we still get and fill requests for copies. And now I have a request for the text of both a speech and an editorial I made long ago entitled "Trees and Men."

I recall attending a newspaper convention more than thirty years ago. I made a scheduled address the first day. The second day a speaker failed to show up, and I was asked ifI wouldn't fill his time on the platform. I got up and talked about "Trees and Men," and got even a better reception than I had the day before. So, here is the exact text of that speech:

"You can learn about ,rlrr,*r.J* trees. when a forest of young trees is planted by foresters, the little trees start growing very close together. And immediately there begins a mighty but quiet competition between those little trees to grow upward toward the sunlight and the moisture in the upper a'ir; those two fagfors that give the tree life irnd strength. And every little tree in that new forest strives and stretches and fights its i.nstinctive way upward and ever upward; a competition that never ends through the entire life of the tree. For by reason of this constant striving upward, the tree grows strong and straight. The treetops merge, making heavy shade below, causing the lower limbs to fall off. The bark covers the scars, and the surface of the trunk becomes smooth, and straight, and as attractive as the tree itself. The grain of the wood is thus made to grow straight without defect, and stronger and more valuable by far than it could ever have been but for this striving. Competition has given to the fiber of this tree strength, straightness, quality.

"Sometimes, as an illustration, the forester will plant a lone tree of this same species a hundred feet or more from the edge of the young forest, leaving it to grow by itself, out where it gets the sunshine and moisture without effort. And do you know what happens to this tree? An amazing thing. Just exactly what happens to a human who grows without effort, without competition, without that striving that makes for strength and quality. That lone tree is invariably stunted in its growth. Becauses there is no need to strive and strain UPWARD, the tru,nk becomes squat, and is much shorter than the forest trees.

"Because there is no shade to destroy them, the lower

HYSTER I N DUSTRIAL TRUCKS ARE BUTLT TO DO THE HEAVY WORK

Pictured above is one of many typical examples of how Hyster@ Industrial Trucks are helping to effect trcmendous savings in the cost of handling Lumber.

Even if you are now using lift trucks or have never used industrial trucks of any kind, your Hyster dealer can show you how you can quickly realize more profit from your operation v'ith these multi-purpose utility tools. Your Hyster dealer knows materials handling. . he is an exPert on the problerns and their solution. He can help you x'ith special techniques and cost reducing methods. Call him today...why not take advantage of his materials handling knoq-how?

HYSTER DEALERS GIVE YOU ALL 3!

I PLANNING-your Hysler Deoler will plon r f,:1. il ::lii. jjl:J ]'.,: ff:::'"T,,I::

lo see ifil con be improved.

THE RIGHI TRUCK-for your iob from Hysler's complele line of induslriol lrucks (1.000-30,000 lbs.) ond over 100 iob-ottochmenls for economicol lood hondling.

tHE RIGHI SERVICE-omple spore porls stock, shop focililies, foctory-lroined mechonics ond on efficient field service lhol keep your Hyster lift lrucks going on your iob, wherever your iob mighl be locoled. Hysler lrucks ore noled the world over for lheir low downfime.

HYSTER CO'YIPANY

4445

ZA-80 with duol drive wheels is o reol workhorse in this outside lumber yord operolion,

limbs do not fa,ll off as from the trees of the forest, but become stout, gnarly, ugly as the trunk itself. There !s none of the straightness and cylindrical symrnetry of the trees of the forest. The fiber of the wood of the trunk is twisted, knotty, defective, and e,ntirely lacking in quality. It has little value except for firewood. While just a hundred feet away stand its sister trees, tall, straight, round, graceful, strong, a,nd straight of fiber, valuable in a thousand ways for man and his uses.

"wHrcH pRovES hti"i MoTHER NATURE KNOWS NO SOCIALISM, AND THAT SHE TEACH. ES HER CHILDREN THE IMMUTABLE LA\ry THAT COMPETITION, EVEN IN INANIMATE THINGS, MAKES FOR QUALITY, STRENGTH, BEAUTY, AND USEFULNESS. AND THIS SAME LESSON THAT MOTHER NATURE TEACHES CONCERNING TREES, SHE TEACHES US LIKEWISE CONCERNING MEN.''

Arizonq Deolers' | 956 Annuql looms os One of Biggest

Phoenix, Ariz.-Advance reservations for the 1956 convention of the Arizona Retail Lumber & Builders Supply Association at Flagstaff May 17-19 were coming in at a greater rate than any previous time, Secretary-Manager Gus R. Michaels reported earlier this month.

Among the program highlights are talks by California's Si Sweet, assistant director of FHA, who will discuss Title I loans; Jack Doscher, OHI director; Bill Reilly, who will outline Arizona's planned progress, and James C.

L.A. County Hirs Building Peqk

With building permit valuations hitting $137,O85,547 in March 1956, Los Angeles County hit its highest monthly total in the histony of local construction, disclosed Arnold O. Beckman, president of the L. A. Chamber of Commerce. He revealed that the year's first three months totaled $346,+43,950, compared to $310,709,D9 in last year's first quarter. In announcing the new record, Beckman declared that this area's building in 1956's first three months has already beat the entire 1955 building figure for Chicago and Cleveland combined.

O'Malley, Phoenix dealer who is vice-president of the NRLDA, rvho will fly back to the Flagstaff meeting from an NRLDA executive meeting in Washington May 13-16. A panel discussion on Wage-and-Hour, Minimum Wage, and qnion organizational moves in the state will be among subjects in a panel discussion May 17 with Jerry Kelleher' labor consultant, and Frank Ryley, attorney, of the association on hand.

Entertainment events planned include a barbecue the night of May 18 hosted by Southwest Lumber Mills, a cocktail party before the annual banquet May 19, a ladies luncheon May 18 and golf May 17.

Employes of llansen-Pacific Corp., F-ortuna, rejected the lumber and sarvmill workers union of the AFL-CIO 57 to 29 in an I{LRB election.

Att AtoNE. . o AN D tI KE IT!

We're independent! And not even Morilyn Monroe in o bikini could lure us from our position. Being independent not owned by some monufoclurer.. . ollows us lo give o freedom of choice in buying the finest qvoiloble moleriols for eqch job. Of course, we're not deserting oll the top suppliers, good mill sources ond friends we've developed in the post 38 yeors, but we're not socrificing our convictions obout competitive bronds either. Your needs,plus our independence, gives you ihe best of o voriety of top lines.

FAST SERVICE ON:

The best in Plywood Simpson boord ., Formico Mosonite Brond Producls Acousficql Tile.

The heqds-up wqy fo hong NGEL DOORS

You hang Mengel Doors the same way you hang other flush doors. With one notable exception. Mengel Doors, you know, are now trade-marked with the famous 'Mengel-Man' symbol permanently doweled into the stile.

So it's good head-work to hang Mengel Doors with.the 'Mengel-Man' heads up. T\at's the way the public is used to seeing the

'Mengel-Man'! And they've known him (and respected the quality he represents) for many years-in Mengel Permanized Furniture.

For your pride and protection-and your customers' too-show the'Mengel-Man' trademark. Let its nationally advertised name and fame work for you. Door Department, THE MENGEL COMPANY, Louisville 1, Ky.

This brond nome on lumber qlso offers deolers the odvqntoges of

Mixed car buying

Mo"" and more dealers are buying mixed cars to reduce their operating costs and increase their net profits.

Mixed car buying makes it possible for a dealer to balance inventory to demand maintain a low level of inventory reduce capital requirements . speed turnover. and replenish a variety of needed items in one mixed car order.

Dealerswho utilize mixed car shipments of Weyerhaeuser 4-Square products may select from a broad line of species, a wide range of products, a variety of standard grades and a choice of sizes and patterns.

In fact, Weyerhaeuser Sales Co. offers one of the broadest lines of lumber items available from a single supplier. Besides all the lumber used in the field of Iight

frame construction, there are special products such as treated lumber, timbers, fir gutter, wood paneling, plywood, and wood fiber products.

The fact that a large portion of Weyerhaeuser 4-Square shipments move as mixed cars is substantial evidence that retail dealers find in this service another means of improving their supply position. Mixed car buying has proved to be a most favorable factor in serving markets better.

Your Weyerhaeuser district representative will be happy to explain to you the advantages of mixed car buying, and to assist you in working out a purchasing program that will help you maintain a satisfactory inventory with a minimum investmentand thus increase profits.

WEST COAST HEMLOCK-Th|s fine species is often colled the "Ability Wood" becouse it is so versofile. Weyerhoeuser 4-Squore West Coost Hemlock serves dependobly for froming ond sheothing os well os for flooring, siding, molding, ond oiherftnishuses. ltislighr..,strong...eosylowork...ondholdsnoilsexceptionolly well. Attroctive light color, stroighi groin, even fexture, ond freedom from pitch olso contribute to its populority.

W'eyerhaeuserSales Company

copy of the inleroiting new book"Whot thii brond nome maons io lhe rotoil lumber dcoler"-will bc noiled on requati.

More Selling Thoughrs

You hear a lot about the absolute necessity for "teamwork" among salesmen representing the s:Ime concern. This is no knock on teamwork, but did you know that durinq the ye4rs long ago when the immortal Ty Cobb and the mighty Sam Crawford played baseball for Detroit and that team was enjoyi,ng its greatest period of glory, those two men played side by side in the infield AND NEVER SPOKE TO EACH OTHER?

Proving, no doubt, that exceptions are the things that lend strength to the rule of average. We just mention that in passing. It seems thought-provoking tha,t such a thing could be.

Adam Smith in his great book, "The Wealth of Nations," says that "all wealth comes frorn labor applied to land." That was long ago. Today we say instead that "all wealth comes frorn good merchandising applied to good goods."

"One half the battle is to catch the Speaker's eye," Tom Reed used to say. He was Speaker of the House for a generation. There's a sound thought for sarlesmen. To get the attention of the right guy before someone else does makes many a sale.

The successful salesman is always a booster.

Too many salesme,n ,.ainit J"rr,r"." in the wrong place.

The most successful salesman is not necessarilv the brain-

iest one, or the best looking, or the best dressed. He is the smiling, patient personality who knows all about the stuff he sells and still believes in it; who likes his firm and believes in it, and who is overloaded with that irreplaceable thing called sticktoitiveness.

New Edirion Western Pine Groding Rules Announced

A completely new eclition of the \\''estern Pir-re Association Standard Grading Rules has been published and n ill become effective Ntay 15. The new printing incorporates into the n.rain body all supplemental rules adopted by the group since the iast edition was made effective January 1, 1953. The rules set the standards for the grading of above B billion board feet of lumber annually-more than a quarter of the nation's softrvood production.

The nerv rules reduce 2x6 dimension (width only) from 5 5/8 inches to 5l inches in accordar-rce "vith American Lumber Standards, provide a standard for finger-jointing and add trl.o new patterns-edge-veeing one side each of 2inch shiplap and 2-inch center matched (surfaced tr,vo sides) lumber. The book measures 3lx6l inches and contains 158 pages. A marginal index provides easv reference to rules for each of the 10 important species n-ranufactured by mills in the Western Pine Region.

Copies are available al 25 cents each from the \\restern Pine Associatior.r, Yeon Building, Portland .1, Oregon.

Go on, try this test yourself! Put a drop of ink on a piece of Upson wall board and on any other fiber panel you choose.

See how the Upson surface holds the ink. There's almost no soaking in or "drinhing". But note how the ink soaks into the other board.

And it's the same with paint. Why pay money to paint the inside of a board? When you sell Upson wall boards, your customers save $5 to $10 per M on paint costs.

Upson wall boards have two different surfaces, one side softly pebbled, the other side smooth. Both paint beautifully.

Upson wall boards are rugged, super strong. Superior fiber quality assures clean, smooth sawed or cut edges. Also, edges sandpaper to glass-like finish. No wasted material.

Sell the finest wall boards money can buy Upson Yra", Y4" and /g'! Upson offers a stable price, good profit, plus repeat sales. Upson wall boards are manufactured by The Upson Company, backed with forty-six years of experience in the fiber board field exclusively! The Upson Company, Lockport, New Yprk.

94% wood fibers laminated for great

Annual LMANC Convention

'Super-Sales Clinic' Aimed to Rout Dealer Letharyy

From the moment that LMA President Charles Shepard, who was later re-elected president for a second term of office, delivered his welcome address following the Kickoff luncheon at Dinah's Shack on April 23, it was evident that the 16th annual Lumber Merchants Association of Northern California convention was going down in association history as a real "no holds barred," "super-sales clinic"-with dealer lethargy its f I target.

It would be difficult to single out any one speaker Rickey's Studio Inn in Palo Alto, because they were all leaders in their fields.

The success of the hard-hitting convention program was a real tribute to the extensive planning and rvork on the part of LMA Executive Vice-president Jack Pomeroy, and Pomeroy's trvo "good right hands," Don Wilson and Claire Zimmerman.

In addition to electing Charles Shepard to the LMA presidency for another year, the association board also reelected Hamilton Knott as vice-president, and I. E,. Horton treasurer. The nerv board of directors who r,vill pass on association aftairs for the coming year are as follows:

during the three-day convention, held April 23-25 at

ttl/IANC Bqck to Yosemite Pork

For the first time since its 1954 annual, the I-umber Merchants Association of Northern California 'lvill return to Yosemitc National Park for the 1957 meeting. For the 17th annual, to be held the latter part of April dealers rvill again meet at the Ahrvahnee hotel in the Park, scene of so many successful LMA gatherings.

George Adams

Noah Adams Lbr. Co.

Walnut Grove

Lloyd Bittenbendcr

Bittenbender Lbr. Co.

Ukiah

Thornas Branson

Melrose Lbr. Co.

Oakland

Francis Christiansen

Modesto l-br. Co.

Richard Cross

Cross Lbr. Co.

Merced

Homer Derr

J. M. Derr Lbr. Co.

Elk Grove

O. B. Egland, Sr.

Egland Lbr. Co.

Bakersfield

J. O. Handley

Carmcl Ruilders Supply

Homer M. Hayward

Horner T. Haywarcl Lbr. Co

Salinas

Frank Heard

Motroni Lbr. Co.

Woodland

I. E. Horton

So. City Lbr. & Supply

So. San Francisco

I-Ienry Hulett

North Bay Lbr. Co.

Corte Madera

Torn Jacobson, Sr.

Sun Valley- I-br. Co.

Lafayette

Earle Johnson

Watsonville Lbr. Co.

J. H. Kirk

Kirk Lbr. & tsldg. Mt1s, Santa Malia

Hamilton Knott

Yoser.r.rite Lbr. Co.

Fresno

Les Ley Santa Cruz Lbr. Co.

Co.

SERVICES the LMA offers its members deqlers were disployed oround 16th

Con ference Mqnqgement Insuronce, elc.

Ray Noble

Visalia Lbr. Co.

Walter Peterson

Bakersfield Bldg. Matls. Co.

Arthur G. Post

Delano tsldg. Mtls., Inc.

Elmer Rau

Madera Lbr. & Hardware

Wendell Robie

Auburn Lbr. Co.

Charles Shepard Friend & Terry Lbr. Co.

Sacramento

J. C. Snead

C.S.Pierce Lbr. Co.

Fresno

Al Smith Farmers Lbr. Co. Corcoran

Russ Stevens A. F. Stevens Lbr. Co, Healdsburg

Dave Wight

O'Neill Lbr. Co. San Carlos

Vincent Wilson Central Lbr. Co. Stockton

Steve Yaeger

Yaeger & Kirk Santa Rosa

CONVENTION CAPERS wero cut copiously by the conviviol charoclers dt iop of poge, lMA Presidenr Chorlie Shepord geis in some hot licks on "Dorklown Strutters Boll" (top left) ossisred by Mock "Speed Mosferson" Giles. A wee bit o' Scotlond (rop right) compliments of Bovord "Angus" Shibley. Sieve Yoeger (lower left) prepores for q circus number on the French horn, while Mock Giles (center) reoches for q high one with on qssisl from We3t of "Wesl ond Mozo." At lhe righr they're reolly rendering it ensemble for a grond finole.

ACROSS THE PAGE, rop left, Snork of the Universe

Dovo Dqvis (lefr) is coughr by lhe comero with Mrs. Roy Noble, wife of the Visqlio deoler, ond the tMA presidenl. Chcs. Shepord. Iop righrond lower left scenes rhow port of fhe convenlion crowd dl luncheon ond cocktoils. respectively. The merrymoker3 ot the lower righl ore George Ground, Modesto deoler. in ihe foreground, ond Arlie Choilar. left reor, with some of rhe lody guests.

1MANC OFFICERS or rhe right ore Homilton Knott, Chorles Shepord ond, for righr, l. E. Horfon-qll reelected to their oftces. Second from the right is Russ Slevcns, o post president, who wos oppointed deoler dclcaorc ro NRIDA.

MONDAYAPRIL 23

I'resident Charles Shepard presided over the Kickofi luncheon and introduced Dr. Chester Hamblin, who delivered a most apt invocation. Mr. Shepard then introduced the feature speaker for the afternoon, Robert L. Ringer of Los Angeles. It rvas soon apparent to the 200 people attending the luncheon that they were in for a real treat.

Ringer, who has been responsible for successfully promoting the little German Volkswagen in this country, began by a not-too-favorable comparison of the building materials industry with that of the automobile industry. He pointed out that the aggressive automotive industry has grabbed a lion's share of the consumer mirrket, rvhile home remodernization projects 1ag far ltehind the actual potential

due to a general lack of aggressiveness on the part of the lumber and building materials industry.

"The customer does not buy what he can afford; he buys what he wants," Ringer exclaimed. "Show the customer that he needs your product and give him answers, not excuses to his objections. Always remember the golden rule of selling: The customer buys what he wants, not what he can afford.

"Don't forget the l omen in your promotions," Ringer noted, "because she is the one that has the big say in any home remr-rdernization or do-it-yottrself project. Show her how to get that extra bedrcrom she'd like and you'll get the job, believe me."

Ringer rvent on to illustrate his point rvith an anecdote about his recent purchase of some paint. Seems he tvaiketl into a I-os Angeles paint store for a can of paint ar.rd

the clerk busily counting paint cans ancl taking inventory. Afternhat seemed to ltinger like a half-hour's wait, the clerk came tri the encl of a long rclrv of cans, scribbled dorvn a total figure and finally came d()\\:n off his ladder.

"Sorry to keep you waiting. Taking inventory you know," the clerk said. By this time Super-Salesman Ringer was beside himself. "Look boy," Ringer spit, "you wouldn't have to count those paint cans if you'd get down on the floor here AND SELL 'EM."

"In other \\:()rcls, dealers," Ringer \\rent on, "don't spencl so nrnch tinre keeping track of your lumber-get otrt therc arrd sell it !"

In concluding, Ringer told about an evarrgclist he once met in Chicago that in his opinion clualifies as the greatest salesman he has ever encountered. "This evangelist,"

(Continued on l)age 26)

founcl

HOMER M. HAYWARD, Solinos deoler, presided over thefinol morning's business session (lefr). THE DEGREE fEAM of the convention's Hoo-Hoo Concolenqtion (obove) were Ollie Lee. Scrivenoler; Mike Coonon, Boium; Bill Niesen, Senior Hoo-Hoo; Bob Kilgore, Junior HooHoo; Snork Al Bell; Hugh Pessner, Gurdon; Bill Johnson, Jabberwock; Mqck Giles, Arconoper, qnd Bovqrd thibley, Cuslocdtisn. The Visiring Oficei wos (who else?) the Snqrk of the Universe himself-Dove Dqvis in his whire robe of oflice. In lhe center of rhe photo ore Jock Poneroy of the IMANC ond Jim Rqmsey, president of the newest Hoo-Hoo club, 9qnto Cloro Vollay Club 174 under whose oegis ihe Concot wos sloged.

THE DEGREE TEAM in q4ion in the lMAi3.Cq+f"reat.,-{qd,ltllobo"e) ond, qt right,the Kitlens iust before lheir iniriqfion. In olphobericol order, lhey ware: Bcrnorr Bctes, €olifornio Redwood lssoctffrE.frfi/a?l8f/i1*d.Dcvenporl, Lonrz Mill& Lumber Co.. Sonto Cloro; Poul Goboury. Golden Gqte lumber Co., Wolnut Creck; Wcyne Gilmore, Northwesf Door d Plywood Co., Son Jose; Bill !nc(eig, O'Neill Lumber Co., Son Corlos; Williom Mitchell, Willow Glen Lumber Co., Son Jo:c; Ho:oid Rodgerr, Western Sierro lumber Co., Newcrk, ond Gordon Ttiylor, Georgio-Pocific Plywood Co., San Jose. They oll proved oul good Cots, by the woy

Southern California Retail Lumber Association

Climaxes Biggest Year With 39th Annual Convention

The 39th annual meeting and trade show of the Southern California Retail Lumber Association at the Los Angeles Ambassador Hotel April 17-18-19 climaxed one of the most successful years the Southland dealers have ever enjoyed, as President Wayne F. Mullin summed up in his speech, "Your Association Moves Forward" (see Page 2l). NIr. Mullin, of the Mullin Lumber Co., Los Angeles, was re-elected president of the SCRLA Ior the 1956-57 term at an unusu-ally significant board meeting attended by 29 directors and officers the morning of April l7 before the official start of the convention.

The other officers re-elected for another term in ofhce annual, rvith a peak attendance of 1,800-2,000 during the rvere Orrie W. Hamiiton, executive vice-president; Hal A. biggest events on the prograrn. One of the most successful Bror,vn (Woodhead Lumber Company), vice-president; C. features of tl-ris year's convention r.vas the outstanding array Gilmore Ward (Ward & Harrington Lumber Co.), vice- of dispiays by the exhibiting suppliers, rvhich completely president; Harry C. McGahey (San Diego Lumber Co.), surrounded the main meeting room, filled the intrances to treasurer. Elected to the new ofhce of secretary u'as Stan- that room, and overflowed into another room. Convention ley G. McDonald (Owens Parks Lumber Co.), and the Manager Orrie Hamilton told The CALIFORNIA LUMname of George Lounsberry as president emeritus, with BER MERCHANT that dealer participation in the display which he rvas recently honored, appeared on the official booths hit a high-point of interest at this year's big show. slate.

Big Attendance for Exhibitors' Displays

The 1956-57 directors, 'ivhich includes several new names Another record g'as set at the annual Open House, Tgesthis year, are Ralph N. Baker, Ben W. Bartels, Carl Bauer, day night, April 17, rvhen the attendance was three times L.A. Beckstrom, Jr., Vaughn Davies, Thomas Fleming, greater than for any similar occasion, Mr. Hamilton reThomas J. Fox, Rexford L. Hall, George Hammond, Stuart ported. Stanley E. Brown, president of the Chandler Lumllarris, Lathrop K. Leishman, Carr E. McCauley, Russell ber Co., Van Nuys, presided over this evening, which rvas H. McCoy, Wiley O. Manning, Edr,vard W. Mayer, Ralph to host the member dealers, their purchasing agents and Russell, Everett C. Parker, William Van Matre. womenfolk, as lvell as guests, at the exceptional product

There was a near-record registration for the dealers' 39th displays which r,vere fully manned by experts to explain

1956-57 SCRIA Officers Homilton, Mullin and Brown (1. lo r.)

THE DEATERS' PRESIDENT MEETS THE HOO.HOO SNARK (lefi, slbove). left toright: Woyne F. Dcve Dovis, ond John Sullivcn, president of the Son Diego Lumbermen's Acsn. A likely lor of ord. Blcnchord Lumber Co.; John W. Fisher. Fisher Lumber Co,; Hol Brown, Woodheod Lumbar

Mullin, Supreme Gurdon Bob Gollogher, Snork of fhe Universe deolers ore the group ot the righr, cnd left ro right: Ross BlonchCo.. ond Andy Beckstrom, Jr., Arcadiq lumrber Co.

THE CONVENTION IN PICTURES

(,(llil)lp1' 11t 11t(l plitt('riirl. ryhich tlcltle rs l ill 1,t' lr:rrlrllirrg irr thr rrr)ntlrs ;tll('it(1.

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grossing films were exceptionally re'rvarding to those u'ith a sincere interest in learning all there is to know about their businesses.

The Open House for dealers and guests at the suppliers' exhibits, as described above, concluded the first day of the 39th annual.

Breakfast Meeting Starts Second Day

President Mullin opened the second convention day rvith a welcome at an 8 a.m. Conference Breakfast. Rex Clark, general manager of the Sun Lumber Co., Wilmington, presided at this session. He introduced the first speaker, N. Bradford Trenham, executive vice-president of the California Taxpayers' Assn., Los Angeles, whose topic r'vas "Ways to Cut the Tax Load."

Warning the lumbermen to be on guard to combat federal aid for this and federal aid for that, he extolled the

Hoover Commission and said it was something Americans can thrill over-people taking a look at themselves. He also u'arned businessmen to pay some attention to groups their u'ives joined, as they might be "running interference" to their husbands' btisiness interests. "It's the same," he pointed ol1t, "as millionaires giving money to universities r'vhich hire 'Pinks' to seduce their kids' minds !" The speaker described "the Collectivist type of mind," in which movies, TV, plays, books and teachers-even some minis1g15-1q2sh Socialism; not for money llut because they are fanatics, it is a religion with them, N{r. Trenham said in his illuminating discourse.

Rex Clark next brought on Herbert J. Mann, building cost engineer and consulting architect of J'asadena, wellknou'n local radio figure rvhose Sunday broadcasts have been heard by audiences of 500,000. He spoke about the importance cif builders dealing rvith reliable lumberyards, and

RAIPH S. llTTRELL (lefr) rold rhs deolers some highlighrs in "The Story of Noils" snd described the "shope" of rhings lo come.

100 YEARS OF SERVICE is repre3ented by the group or rhe right in their cumuloiive employment. From left ro right: Williom G, Jenrich, C. Glenn Kirklond. Eqrl W, Hodlond ond Henry A. Kindness,

said lumber was preferred to sultstitute materials. Mr. Mann used slide charts to project his aclvanced ideas.

Littrell Tells Story of Nails

Ralph S. Littrell, o\\rner of Littrell Flard.,vare Lines, Los Angeles, was the next speaker presented by Clark. His talk, "The Story of Nails," \\'as a pleasantly delivered diversion among' the morning's heavier subjects and he covered his topic to the dealers' enlightenment. Mr. Littrell said that nails, rvhich have been a "nuisance item-a necessary evil" to dealers, are now beir-rg furnished for each application. He showed the audience samples of the far forward strides notv being made in this important yard item.

Littrell said pallet manufzrcturers have gone almost en-

DANT & RUSSEII,lnc.

SAN FRANCISCO, CATIFORNIA

tirely to threaded nails, rvhose holding p( )\\.er increases 'rvith time as wood fiber drics and closes ar()rlnd the threads. Clifford L. Gorce, pers()nnel nlanag'er of the Hammond Lumber Co. in Los Angeles, rvas the final speaker. His "Can \\re Afford to Continue to Ignore Pre-Employment Physical Exarnination ?" brought out these fine points :

The lumber intlustrr. receives unfavorable publicity because of its poor saiety record. u'hich may be due to ignorance of pre-erlployment physicals and may face it u,ith more safety inspections. Retail yards cannot properly place an employee u'ithout an examination of his heart, eyes. hearing, etc. He said a doctor's $15 fee rvould be a good investment for a large conlpany hiring a new man. NIr.

(Continued on Page 77)

PACI FI E GOAgiT FO REST PRODUtrTS

FRESNO OFFICE P. H. (PAT) TYNAN FRESNO 9-4959

TU'NBER DIVISION

DOUGTAS FIR

PONDEROSA PINE

WESIERN RED CEDAR

. CEDAR SHINGTES

. REDWOOD

. DOUGIAS FIRPTYWOOD

FIR-TEX DIVISION

FIR.TEX TItE.PLANK-BOARD

F|R-TEX ACOUSTTCAT TttE

. FIR,TEX HARDBOARD

. FIR.TEX ROOFDEK

. FIR.TEX SHEATHING

. DOUGLAS FIRPLYWOOD

. COOS BAY HARDBOARD OVERTAY

SACRA'VIENTO OFFICE HUGH CRABB GArden 8-0520

The President's Reporf-by Woyne F. MUttlN ..YOUR ASSOCIATION

'1'he strength of an association such as <>urs deper-rds greatly on its members having full knowledge of its activities and objectives. If such a factual report is made from time to time, then you, the supporters t-rf the association rvill have more confidence in the ability of the Organization to serve you. It is the dutv of the president to be {actual and forthright and to tell the members what their association is doing, its orofit and loss, its financial statement, its membership and, above all, its objectivespast and {uture. Knou.ledge is power and so we u'ant this association to have more po\ver-power to influence legislation-and power to help the members raise the level of prosperity r,l'ithin the industry*to make money for the membership.

At times, the cluestion arises-"Why should u'e have an Association ?" Within the United States there are some 15,000 sawmills and 25,000 luml;er yards. Together, those sarvmills and lumber yards have produced and distributecl enough lumber to build a boardwalk six feet wide from the earth to the moon. Our industry is a big industry. It also is a romantic business. Almost every man is interested

MOVES FOR,WAR,D''

in our product, for it is inborn in every man who likes the out-of-doors to like the looks and smell of wood, whether it be in the forest, the lumberyard, or the home workshop. You and I are lucky to be in this business-and perhaps if some of us do not like our business, we should get out-for there are too many of us now !

So rve have in the United States, 25,000 reasons for having lumber associations. And because we number 25,000, rve have in Washington an organization to represent usto act as the r.vatchdog of our industry-to see that the federal government does not harm us unnecessarily. This organization is the National Retail Lumber Dealers Association. You belong to it because your dues to this association pay per year membership in the National. The national association is composed of all the regional lumber associations in the United States. It tackles problems too u'ide in scope for the local groups.

In Southern California, we have the SCRLA. As of April l, we had 377 members-Z78 active lumberyards and 99 suppliers to those yards, who are associate members. The membership of this association probably does well over 90o/u of the lumber business in Southern California.

Now n'hat does our association do? We have 22 directors rvho from now on will be elected from the various areas on an annual basis. During this year we have formed 12 vety active committees rvho have been dealing with the prob-

RUSSELL, lnc.

FIR.TEX DIVISION

. DOUGTAS FIR

O REDWOOD

WESTERN RED CEDAR

O PORT ORFORD CEDAR

PONDEROSA PINE

O CEDAR SHINGTES

.

DOUGLAS FIRPTYWOOD

COOS BAY HARDBOARD

BY SHIP. RAIL.

. FIR-TEX TItE.PIANK-BOARD

FIR.TEX ACOUSTICAT TItE

. FIR-TEX ROOFDEK

.

FIR.TEX SHEATHING

DOUGTAS FIRPLYWOOD

. CORAIITE

O JALOUSIES

. ROOFING

. IEXTOIITE PTASTIC SURFACING

o TRUEK AXO TRAILER

lems confronting the association and the industry. A partial list of those problems are: moulding catalogs, lumber grades, smog, safety, finance, membership, etc.

A total of 75 men have been working on these committees. Their purpose was to tackle and solve, if possible, those common problems that need the combined efforts of many dealers. There are many such problems and, if we can find solutions, the solving helps to make for prosperity in the lumber business. Above all, the one problem that you dealers would like to have an answer for is, "How can the price level of the lumber we sell be raised ?" Well, to date this year, we have spent $3,500 in legal fees to get the solution, but so far our lawyers have said "No." We hope that in 1956 tl-rere will be more direct efforts made, with the law, to ele.i'ate the profit margin for our memberdealers.

No lumber dealer can make a profit unless he has a good knowledge of the cost of doing business. For this reason, for several years we have put out a "Cost of Doing Business Survey," the best in the United States. This survey shows in averages the itemized cost of operating retail lumberyards in Southern California. With it, you can compare your own operation with the average. The survey report cannot be purchased by a non-participant for a thousand dollars, but if you are a member of this association and you furnish your operating figures, you can have it free.

A spirit of cooperation among lumbermen of an area is so necessary. To develop such a feeling, your association has tried to increase the meetings of the lumbermen in the various llistricts-we have tried to improve the quality of

the Biltmore luncheons and the Palm Springs Conference for retailers. This year your association held, for the first time, a Conference for Active and Associate members at the Ambassador hotel. It was a tremendous success and others will be held in the future. We had over 200 at the Palm Springs meeting last fall and over 125 Active and Associate members at the Ambassador meeting in January.

Our theme in these meetings should be "Cooperation" and not "Competition." Isn't it senseless to be too competitive price-wise ? If through meetings and luncheons we get to knolv other dealers r,r,ell, and rve like them, we are not apt to "cut-throat." If our sales manag'ers know other sales managers, then perhaps they will not be quite so suspicious or vindictive-if they lose a sale. So through these meetings, rve hope that there may be created a spirit of Cooperation and not Competition. This year there have been groups meeting together that have not met before. Friendship is tl.re purpose of these meetings-and through them you get the tools lvith which to become l'Friendly Cooperators" and not "Unfriendly Competitors."

This year, a new set of by-laws have been adopted which provides for annual elections. There are 22 directors and this coming year there will be six new faces on the board. Through these new directors it is hoped that there will be a constant influx of ner,v ideas and new energ'y. We u'ant to avoid a stagnation of ideas. We also want to avoid inexperience. So with a few nerv directors each year, elected by their neighbor dealers, and a return to office of the rnajority who have the wisdom of years behind them, rve hope the association will move forward in an efficient, orderly

WEST COAST TOREST PRODUCTS DISTRIBUTORS

WEI{DIII{G.I[ATHAII

manner-wcirking for the best interests of all.

Last April u'e started out rvith one big objective. That was to hire a field m:rn-one u,ho rvould spend his time callir-rg on the men.rbership from Imperial Valley to Santa Barbara, rvho rvould help arrange meetings in the various areas, r,vho 'ivould help the members u'ith their problems. T,his man was desperately needed if your association rvas to be kept vital. Also, for more po\\'er and more prestige, a larger membership rvas needed. Members and money u,ent t()gether-if we \\'ere to do those things yotl most rn'anted done. Otheru-ise, our budget stopped us.

So. for members. Hal Brou'n of the \\roodhead Lttrrber Co. took the Membership committee and together tl-rey enrolled 70 nerv members. Today. our association has an in-

crease in membership over one year ago of 24/o. Hal's committee did a u'onderful job.

To solr.e the financial problem, Ralph Baker of Barr Lumber Company and his Finance committee figured out a more practical allocation of cost of supporting the association. A feu' of the men.rbers had been paying a larger part of the cost than their size justified. Above all, our iucome u,as not enough to accomplish that objective of hiring a fieid man or tu'o. As a result, lve have irad a very slight increase in dues-the first in 10 years, and members are asked to pay in proportion to their size. The new dues structure, nolv in effect, is more fair and it produces more money. If all of yorl carry your share tl,ere will be about

AIL'- TR.UCK : cargo 6;i\. DOCK clnd SHIPPING Souih Robertson

Boulevqrd

lrlV 4arnilk Stoll( Bf

/e Sanae

Age not guaranteed---Some I have told for 20 years---Somc Less

Not Reody Yet

A Negro woman entered one of the better restaurants in the city of New Orleans. She seemed surprised when the waiter showed her to a table, handed her a bill-of-lare, and asked politely for her order. She studied the card, then asked:

"Got any hog jowl and hominy?"

The waiter said they did not. She said: "How 'bout poke chops and boiled okra?"

Yords Aid Prize-winners

A tvoman customer of Ward & Harrington Lumber Co., Laguna Beach, won first prize iast month in the South Coast Nervs'merchanCising tieup with the retail yard. She praised the yard and its assistance in her home remodeling. She was quoted in the newspaper as saying, "One need never worry about remodeling in Laguna Beach as long as we have fine people like those employed by the Ward & Harrington Lumber Co."

A 'ivoman customer of the Laguna Beacl.r Lumber Co. was the second-prize winner. She won with picture frames

The waiter said they did not serve that. Then she asked for:

"Corn pone and black 'lasses."

The waiter assured her that was not on their list either. So she got up and walked to the door, and then turned and politely remarked:

"I'll tell you one thing for sure. You white folks ain't nowh'ere near ready for integration yet."

r,vhich the yard makes and sells, and praised the .ivorkmanship, personal assistance and reasonable prices of the yard. Floyd W. Case is nranager of the Laguna yard of \Arard & Harrington. Joseph R. Jahraus is president and manager of the Laguna Beach Lumber Co.

Leo Hulett MoyorofWillirs

Willits, Calif.-Councilman Leo Hulett, associated for many years with Russell Ells in Willits Redwood Products, became mayor here April 17 by unanimous vote of the city council.

Gabinet Tops As Package Units For Fixed Low Gost andSure Profit

by SA'$iI-I-lf(}P I I

\ifade Ghoiae ol Pallerns and Golors

Monoform tops may be ordered from a generous factory stock selection of Formica, Tbxtolite, Panelyte and Lamin-Art plastic.

Amazlngly Low Baslc Gost

96" Length Just $30.oo

120" Length Only s37.50

Qwntitu Diacounts m nequegt

Fabrication extras are furnished at proportionately moderate additional cost.

Speedy Servfce

Order Now-

Monoforms will be shipped within four days.

EcoNomtcAl Check your base cost of fabricating a top. Even with the most efficient workmanship and no material waste you will find Sani-Top's quality production product more economical.

FtExtBtE Monoform comes completely formed into standard sizes with back-splash and no-drip self-edge bonded to 3/+" core. It is available with or without sink preparation and frame. Mitre and joint preparatiotrs featuring spline construction will be furnished for L or U shape kitchens and joining sections as required.

AItRAcrlvE These new Sani-Top package units are as decorative as they are practical. Special features may be inexpensively added to create a custom look. Avoid the uncontrollable costs of counter top fabrication. Buy attractive Monoform tops for sure profit on every installation.

TMANC Holds Rousing Convenlion

I( ontlrrut'rl ir-,,rrr [';rrr' 1 1) liitrgt'r't'rlrlrtirt'rl. "ior'-i('iu-: llit: llt(l ir st;lll(lirrg r,ll'tr-,,i SlO.()00 tl ;rlrr)lt(' \\lt(, t'rrrrlrl lrt'ttt't- lrllt jrr lr rlt'lr;rl(' r)l lll(' liilrlc Lrt,i ltt'lt;t. ncr('l'()l(('lo>l lt rlr'lr:r1t'! Ilorr t',,ttl,] lrt'nr:tittt;Lil:t1clr;r r-r'(r)r-(ll'll,,rr t',,rtl,l lrt'|,,ssrl,l_r llrrt'iltt' t'ig1tl lttt'ir('l-\ il itll\ (,rl( ,,i tlrt'rr:ut_\ ('(,lttort't-si:tl lrotttls tltill;r rrlrt l,t'licrt't-rrt!111 q'll,rorr-'1r, rlt'1,;rlt'i"'Iiirrqt'r-:L.lit',j. "'l'ltis t'rlirt!tli:t t()Lrrrl ;L rr;r_r." l{irr1t'r' rr(lrt (,1. "]lL' lt;r,l sl)('lll lllilll_\ _\'(';tl-\ r'iil'('iltll-r slttrl,r ittg llrt' Ililrlc. :rrrrl irr ,l,,irtg so ili:t'r r\ r't-r'(l lltlLt llrcrt lLt't' r-,.';tllr orrll Sfi :t;rtt'nrcrrl: rri the llilrlc tlr:rt r'r,ul,l l,t' t'r,rr.irlt':'L rl rlrit'stior;rlrlt' l,, 1lrc l;L,r rrr:rr. .\ll lrt nt'c,1t',1 tht'r rr:Ls SS g,rr,,l ;rr-u cr.. "llerrce. lrt' llL- tht' ;rl:rrcr tl hi: r)l)l'('lL.ltt \ (lilL,-li(,11. r\ cr l)ti( ,re thc rlrlrtLlr lrtgil:. I''rir trll his r-t'sr';rrch ol ()l(' l);r11ic1rl:rr 1r,rir1,,i ilt'l,lLtt' il thc llil,lc. thr' ( il)l)()ntltt rlot'sl'l :1lur(l ir t'llLrr't' ,,i rr inring 1lt:LtS1().O00." liilg-t'r' t'-r1rl;rirt',1. 'l'lri. irlt';r ,,i lr:ri irr, tlrr' ;rn:\\ ('r': r't'rr,lr is ioll,,ir t'rl l,r :Lll ,,i tlrt' :Lt('('('s:1111 s;rlr'. ,rlqiltiz:llion: il llti: i',)ulltl'\. ll( l)()ir1('(l r)Lli. " I t'-\ t1:Lnrl r,rtr'll rt't'lt,,rr il \rot-li:." ltr' ::ri,l. "(,t'l r()ut'(t'('\\ l()g(11)('t';rtr,l trrilt,,l,)\\rl (.\('l'\ ('u:1r)ll('r,,Jr1t't'liol tllrl irl\ 1)lro11 l1;1i ('\('l-ll(';1,1,lrrt'irt11 1]tc t'r,ut'>r' ol';t lrttsirt('\. (lit_\. l',] l,r'r('l\ :1ll'l)lt\(rl tt'r,,lr rr,,rr],1 l,t ;rlrlt' 1,, trttlt' (l()\\| ]lt1rt't 1lr:r1l l{}. I )t'r,'l,r1r :lot'1, :Lni\\(.t'-, to 1]1t.'., (l1t(':ti( )|: iUt(l lt:lr C r r )1il' ('t-('\\ l|( |tr )t-il(' I ltt r|. Now you have the answers : that's the key to successful selling." lirrlt'r- :rLrrl ir ,1,,.]n! 'l'irt' ,lr r;|l]]i, ,\,)r1|1- |t:Il r't'llt'|1 ;rl)]r('it]-:tlr('l' :tt,l r,.;r'

AD

which the

I.MANC is sponsoring for deolers (5ee speciol slory in the next issue)

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TUESDAYAPRIL 24

( )l)( t-itli,,| | I,)ttl(' llltl)t-()\(il1('il1 ti;ls 1]tt' lrtg 1,,1,it i,,t- ,lrr ('lt::i(rl ;r1 lll(' 'l'ucs,i;rr 1r,,1 11111- 111r'r.lirrlil Iiir'lit'r': r.ri,L rr tirt ( ,)llcl'('n('( r()r)lli >. Il. l(,)\s. ( ('lllr'ltl l.tlrtlrtt ( r,ttt

.o oafud qet&4noofc,/.1

Srtgre Ph;ro o {iom €uperior Lumber of €ocromento who specioli:1eih

Qualitg Lumber from'the flnest mills in Oregorl Cotifornio ond Woshington.

SUGAR PINE

PONDEROSA PINE ,tAOUtDINGS

DOUGTAS FIR WHITE FIR

REDWOOD

o Kiln Dried or greeo r Sugor Pine Poflern Lumber

e Indusiriol lumber oll species . Douglos Fir Sfuds

o Retoil ond Distribution Yord lumber

pany, Hanford, presided over the morning session and introduced Robert V. Blackstock of the H. W. Blackstock Lumber Co., Seattle, who heads the successful Seattle OHI movement.

OHI in Seattle was born less than six months ago and norv has the full cooperation of labor, the city planning commission, the banks, trade associations, manufacturers and retailers in that area. The U. S. Government has also fully backed the movement on a national scale because it has become disturbed about the American housing picture.

Blackstock pointed out that the 1950 census showed over 30,000,000 homes in the U. S. in need of repair and 20/o of Arnerican homes termed uninhabitable bv modern American standards !

Considering that the home is a person's largest single asset, this fact about America's housing picture seems strange, Blackstock said. "We at OHI in Seattle have decided that one of the main reasons that people allow their homes to fall into disrepair is because if a person lives with disrepair long enough, he is no longer aware oI the condition that exists," he pointed out. "Our job then was to make these people conscious of the needed repairs and improvements to their property and get them fired up to the point that they woulci do something about it."

For a test community, Blackstock's committee selected a once elite section of Seattle, the Queen Anne Hill district. Some 4,000 homes in that area averaged 31 years of age and the rvhole area was rapidly becoming a blighted area. To

lgglonol Sater,o**t

Tradc Marl

kick off the program, OHI sent questionnaires to the residents of Queen Anne Hill and asked them to rate their own homes according to a form contained in the questionnaire, and also to rate the neighborhood and state why the needed projects hadn't been started.

Nearly trvo-thirds of the homeowners answered the questionnaire-representing a potential of $72,000,000 in remodeling business. The two big reasons why these projects hadn't been started? "Don't know how to finance the project," and "Don't know where to buy needed materials and how to tackle the job." Small wonder that the "Suede Shoe Boys" can go into a district and literally clean up.

Blackstock's committee quickly provided these answers by setting up central agencies where a potential customer can now get assistance in filing his building permit, arranging bank financing, getting his sub-contractor lined up, a bid on materials, etc. In other words, a place where he can get professional assistance in coordinating the many complex steps necessary to begin a home remodernization or expansion project.

"This has all involved a lot of hard work and real salesA

IOT WAS ACCOMPTTSHED in the convention's iompacked three doys os this pholo monlqgo will qttest. Speokers ore shown ocross thetop ponel, while olher scenes show fun, frolic ond fellowship (including golf ond "fhe Spo*smen"). Jcck Pomeroy coughr by ccmerq lower righr in the middle of c moufhful

manship on the part of the Seattle businessmen interested in OHI," Blackstock remarked. "But the success of our project has fully rewarded our efforts," he noted. Seattle's OHI movement has now sold 24 of. the 28 communities involved in the campaign and, by all appearances, Seattle is on the way to eliminating its housing blight.

Steve Ross then introduced Norris Nash, vice-president of Kaiser Aluminum and Chemical Co., Oakland, and president of the Oakland Chamber o{ Commerce. Mr. Nash further expanded on the theory behind OHI and made a strong point in the fact that there always seem to be plenty of new cars in the garages of rundorvn neighborhoods, and plenty of TV aerials on those roofs.

"The ,manufacturers of automobiles and various appliances have taken a large slice of the building industry's share of the consruner dollar, partially due to aggressive promotion and merchandising techniques, and partially due to a general apathy on the part of the building industry," he said.

Edward C. Young, sales manager of Garehime and Boone, San Francisco wholesale hardware and store display experts, lvas the last speaker on the morning's program.

Mr. Young pointed out the many problems involved in lumberyard merchandising because of the natural diversity of the operation. lle went on to list and expand the follorving six keys to do-it-yourself merchandising: Consider your location (supplement with extra advertising if location is poor), provide adequate parking space, have a pleasing store exterior and interior, attractive window displays, a

Every step of the Calaveras manufacturing process is under careful laboratory control. The uniformity of the resulting high quality prod- uct.is your. protection agarnst customer com- plaints. You take no chances with Calaveras Cements!

Orderthese fine cement products today from a single source: Calaveras regular, Calaveras plastic and Calaveras white.

WHEN OUT IN THE WOODS... BEFORE USIN6 THE AXE, WE LOOK LON6 AND HAR,D AND 6ET ALL TI{E FACTS FOR HEDLUND LU^4BER, MUST BE THE BEST... FOR STRENGTH AND OUALITY IT tsEATS ALL THE REST!

Sales Representatiues for:

' BERRY LUMBER CO.-PINE GROVE, CALIF.-High Altiiude, Soft Texture Pin*White Fir Roof Deckinq

OSCAR HEDLUND LUMEER CO.-EIDWELL BAR, CALIF._

Kiln Dried Pine Boards & Paneling-Douglas Fir Dimension, White Fir Roof Decking

MOSS LUMBER CO.-BURNT RANCH, TRINITY COUNTY. CALIF.-High Quality Old Growth Douglas Fir Boards, Dimension & Timbers

SIERRA MOUNTAIN MILLS-NORTH SAN JUAN. CALIF._

Kiln Dried Pine Boards-Shop & Uppers, Douglas Fir Dimension & White Fir Roof Decking

Shippcd pronpt\ b1 truch and trailer afl)where ifl California , .. or bJ ruil to )our sput or siding ary. where in America.

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In converting a lLlml)eryard to 100,,,,, sclf-sclvice. Your-ig had a wolC of warning. "Be car.ef ul with 100?, self-ser-vice. Make sure yoLlr c()mrnLlnity is reacly for it first. Be safe and g('ar your store imllrovemel-tt to youl' commllnity," he said.

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dustry cocktail party at 5:00 p.m. in Rickey's Coach room.

The President's dinner in the Rose room followed with Charles Shepard presiding. An excellent show featuring Duke Art and His Claythings, and West and Maza in "So This Is Music?" rounded out the evening.

The West and Maza team had the able-bodied assistance of lumbermen-musicians Bovard Shibley, Steve Yeager, Mack Giles and Charles Shepard, each of whom put on an "amazing" display of musical talent for the crowd.

WEDNESDAY _ APRIL 25

The third and last day of the convention got under way with a board of directors breakfast in the University room at 8:00 a.m. The morning sessions began in the Executive Conference room at 9:30 a.m. with Homer M. Hayward of the Homer T. Hayward Lumber Company, Salinas, presiding.

Hayward introduced Jack Helms, vice-president, Jphnson & Higgins Company, San Francisco, who explained and expanded on the necessity of carrying adequate business insurance. Helms also noted that business liability is constantly changing, therefore it would be advisable for all dealers to have a periodic analysis of their insurance policies to make sure coverages are up to date.

Chairman Hayward then introduced Robert Wilson, district representative of the California State Compensation fnsurance Fund, who presented color slides depicting the common safety abuses by lumber dealers. These abuses, if corrected, would considerably reduce Compensation Insurance costs, Wilson explained. In closing, he paid special thanks to Frank Boileau, Fairfax Lumber Company, and

Steve Yaeger, Yaeger & Kirk, for making the facilities of their yards available for the picture-taking.

Homer Hayward then introduced David W. Cogswell, publication manager, Saturday Evening Post, San Francisco, who delivered a paper on Increasing Sales Through Merchandising.

Cogswell pointed out that when firms are sold to capacity, advertising provides protection against future loss of customers. "Advertising builds prestige and makes employes proud of their' firm. It makes sales between the salesman's calls and above all it sells the salesman. Therefore, he spends less time selling himself to a customer and more time selling his product," Cogswell stated.

Cogswell further pointed out the need for continuity in advertising. "Advertising budgets should be planned on a year 'round basis. Avoid 'one-shot' advertising. If necessary, reduce the size of your ads to allow continuity in your advertising," he said. "Remember,"

Cogswell concluded, "s,n item out of sight is an item out of mind."

A Roundup luncheon in Rickey's Rose room followed the morning's sessions. Russ B. Stevens, A. F. Stevens Lumber Company, Healdsburg, presided over the ,meeting and introduced a fascinating after-lunch speaker in the person of Deloss Walker, economist, humorist and businessman from Chicago.

Walker's topic-the economic future of America (and the world)-is a monurlrental thing but, by mixing clever humor with fact, he neatly brought his message home to the luncheon group. Mr. Walker, who likes to travel ex-

Osfling - The Quqlity Door 8"""h

Beech is not only beclutiful, it is o strong wood wirh o high degree of ruggedness.

It hqs q beoutiful, close, hordgrqinthqr cqn be finished nqturql or pointed.

lr is kind to the purse.

It permits you to give your customer on excellent flushdoor qt qn excitingly low price.

Exclusive North Americon Soles Agents

SCRIIUT tUilBER COIIPANY

lll WestSeventh los Angeles Colifornio PhoneTUcker 750Q

tensively throughout the country and "feel the pulse of America." clearlv rlisputes the opinior.rs of \Vashington's "arm chair economists" n'ho prcclict a lagging cconomy in the near future. "-\s has been the c:rse thronghc-rut business history, o1dprodr"rcts n,ill be replaced by nerv products, but at the same time nerv and bigger rnarkets rvill develop for the products that have been supplantecl." \Valker stated.

"It's up to vort, ]Ir:. -\r'nerican P;usinesstnan, to kcelt pacc rvith our changir-rg times ancl cconolr)-. If you dcin't, I fear you u'i11 end up u-orking for those u'ho cli<1," he said. "Competition r,r'ill bectxlc irrcreasingll. l<een in the lttture years. To yorr gcntlcnren u'ho t:rlk oi presclrt-<1ay competition, may I sav to vou that vott hztvetr't cvcu 'ltegun to scc compctitiorr yet." \\'alker cxclitinred in closing.

Russ Ster-er.rs agairt tool< thc rostrttur :incl tharrlietl \\ralkcr

cin behalf of t1.re associatittn for giving the grorrp the bcnefit of his keen insight of America's tremendous business future.

Chairrnan Stevens then introduced another ceiebrity at the head table-San Francisco's Snark of the Universe, "\'[r. Hoo-Hoo Hirnself," Da\-e Davis. Snark Davis was on hand for a big Ccincat r,r,hich follou'ed the Iloundup luncheon.

The Colrcat. s'hich u'as helcl at 3 :.59 p.m. in the llxecutir.c C,-onfercnce ro()ni, \vas sponsorctl lly thc nel Santa Clara \'-alley Hoo-lloi.r Club 170. Follou'irrg initiatiorr of cight Iiittcns, Sn:Lrk l)avis outlir.rcrl thc drrtics oi lleing Snark (he has travelcd 27,000 r.nilcs ilr thc lirrcs of duty at this point). antl :r1so prcsentecl "Thc Story o[ ]'[oo-Hoo."

.\t 5:00 p.m. thc cottvct.ttiou asscmlllcd in the Co:tch room

for the third and last industry cocktail party. The popular free cocktail hour, held each evening during the three day convention, was sponsored by the firms listed on Pages 16 and 18 of the last issue.

The highly successful l6th annual convention was brought to a fine close with a steak dinner, topped off with dinner dancing and an all-star floor show featuring the fabulous "Sportsmen" from the Jack Benny Show.

Jeff Tully Joins Middleron

G. R. "Jeff" Tully, for many years with Hallinan Mackin Lumber Co., Inc., San Francisco, has joined the sales staff of D. R. Middleton Lumber Sales. Prior to joining the Chico wholesale lumber concern, Tully had been buying for Hallinan Mackin at Redding, Calif.

Correcfion

It was erroneously reported in the April 15 issue that Emsco Plywood, of Oakland, was distributing prehung door units manufactured by West Coast Door Manufacturers Company of Mountain View. Emsco Plywood has established a pre-hung door department at its Oakland u'arehouse, where first-quality doors supplied by West Coast Door are beveled, bored. dabbed and hung in jambs with butts applied. The complete unit is supplied with trim and ready to install on the iob.

Marvin Kratter, New York chased 281 acres in the heart trial center of San Diego.

real estate investor, has purof the Kearney Mesa indus-

Pcrtten-Blinn Selling Horbor Site

The Long Beach Independent, Wilmington Press Journal and Los Angeles Times all reported last month that the Patten-Blinn Lumber Co. has put up,for sale its 14 acres of Los Angeles Harbor waterfront property at Berths 198-199 after 34 years of ope;:ation. T.he 13.73 acres with a 738-foot wharf has 133,195 square feet under roof, with six producing oil wells on the property, one of the few parcels of waterside land in private ownership at the harbor. P-B President E,. C. Parker was quoted as saying the move was being made to close and sell all branch offices and centralize PattenBlinn operations in one plant, and all harbor traffic in future would be handled through their Vernon yard.

Atlqs Plywood Elecfs Gole

R. A. Muller, president of Atlas Plywood Corporation, announced the election of Bert Cole as senior vice-president in charge of marketing, replacing C. V. Molesworth, resigned. Cole joined Atlas six months ago as vice-president in charge of product sales. He will now -direct all marketing activities including product sales, warehousing, advertising and market research from the comoanv's executive offices in Boston.

$l tlz-Million AFPC Proiect

American Forest Products Corp., San Francisco, plans to build a $1,500,000 processing plant in Newark, Alameda county, adjacent to its paper box manufacturing plant. Construction will start in July with completion early in 1957. The plant will use the new Meunier process that will treat, refine and re-use water in the interests of conservation in its manufacture of raw materialfor corrugated paper and boxes in the existing plant.

California is noted for its commercial forests. The terrain and climate provide optimum conditions for its native commercial timber species.

coRE-flifr til$ f,",'

Manufactured in the West A MODERN NEW PLANT TO SERVE YOU Complctc stock ol Flush Doors at Compctitive Priccs

Production Capacitv 3000 Doors Per Shift

I OO,OOO Squcrre Feet of Mqnufocturing Aretr

We comply with oll commerciql sfondqrds of fhe woodworking industrY. All doors guoronteed-in white -for one yeqr.

WHOLESATE MANUFACTUR'ERS ond DISTRIBUTORS

ttHElt YouR EQUIPMEI|T lS ll0tlll -

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We Con Toke Up Your Slock -Lumber Corrier Service ls MOBIIE

This Monuscript Wcrs Found on the Floor of the English Clqssroom

"This is probably my last epistle to the world of the living. In one-half an hour the cruel, relentless bell will ring me to my doom. What shall I do? Is there no escape? I now realize the feelings of the man who lvrote, ,If I had the wings of an angel.' Soon, very soon, I shall be walking down the hall to that awful room. There sits a teacher who shall demand of me that which I cannot do-give an oral theme.

"The time draws nearer. Qnly twenty minutes remain for me to remain on this planet, then darkness-utter darkness ! I can sympathize with the criminal who waits for the time to come when he shall be taken to the gallows. O, Death, how wonderful you seem to me in comparison with my fate !

"Nearer and nearer draws the time-only ten more minutes. How beautiful this world seems ! The grass is so green, the sky so blue! O, how I dread this darkness that is sure to follow ! If indeed this is my last epistle to humanity, may those who find this do for me one last favor? Send a note to Mabel, and tell her that my last thought was of her. Carbon copies to Annie, Susan, and Irene. Farewell !"

Men snd Roqds

Some wise man has said that the trouble with lots of men is that they are merely good.starters. They promise a lot -they are like some roads-they start off wide and beautifully bordered with trees, but they get narrower and narower and finally end up in a squirrel track, and run up a tree.

. All rhe Eqrmcrrks

"The world is round, isn't it, Dad?"

"Yes, son."

"If I wanted to go one block East, I could finally get there by going West. couldn't I?"

"Son, I'm going to bring you up to be a taxi driver."

And He lived

Methuselah ate what he found on his plate, And never, as people do now, Did he note the amount of the calorie count, He ate it because it was chow.

He was not disturbed as at dinner he sat. Destroying a roast or a pie, By thinking 'twas lacking in granular fat, Or a couple of vitamins shy.

He carefully chewed every species of food, Unworried by troubles or fears, Lest his health might be hurt by some fancy dessert, And he lived over nine hundred years.

One on rhe Londlady

Landlady: "I think you had better board elsewhere.', Boarder: "Yes, f often have."

Landlady: "Often had what?"

Boarder: "Better board elsewhere."

fhe Curse of One Good Round By

Edgar Guest

He wa,nts to shoot a seventy-nine, I wish him luck, but Oh, 'Twere better he should stay with me, Round ninety-two or so; 'Twere better far to miss a par, And smile when a shot is straight, Than live to sigh as time goes by, And curse at an eighty-eight.

Ife wants to shoot a seventy-nine, But sad of heart I'll be, The day I view his dream come true, For he'll be done with me. One happy day would steal away, The pleasure of the game, For the splendor fi,ne of an eighty-nine, Would never seem the same.

Oh, once I shot a seventy-nine, And once my heart was glad, But I've had no fun since that was done, Now all my shots seem bad. And the ninety-two I often do I bitterly repine, For I hold the thought that I surely ought, To shoot a seventy-nine.

O, friend, be glad with the game you have, Be happy with your fate, Let naught destroy the pride and joy Of a snappy eighty-eight. Don't try too hard for a seventy card, For if ever one comes to you, Until life is done you will get no fun, From your usual ninety-two.

Thomqs Dreier's Credo

"f know that happitress is to be found only in surrendering in obedience to goodness. f am quite willing to accept as a fact that I show wisdom when f learn as much as f can of the fundamental laws of the universe, and work in harmony with them. What I do on the golf course and in the office and at a meeting of the Advertising Club is of just as grea,t importance as what I do in church. And what f do on Monday is of as great importance as what I do on Sunday-and no more."

NOW Y-O-U Cqn Give PROFITABLE SERVICE to Customers on ALL PANETS ! ! With Thc

Setooefr 2-?/a? ?ane( Saw

f67Conlroclors

Cobinet Shops

Retqil lumber Yqrds

CHECK THESE ADVANTAGES:

O One mon con cross-cul or rip o 4'x1O'ponel ALONE quicker thon two men on q lqble sow

O No lifting or turning of lorge ponels; both crosscuts ond rips ore mode without removing ponel from the mochine

O No need for squore or lopei oll cuts ore consistently squore. Veriicol ond Horizontol scoles ore otloched for seleclive culs

a lt is portoble; needs no onchoring, plumbing or leveling. Just plug in ony lighting circuil.

O A sofety foctor greoter thqn toble or portoble electric power sows

fRiongle 4-2372

WAYNE C. ERVINE

Deoler

Write

& Service

ROUIE I, BOX III WATERFORD, CAIIFORNIA

A Complefe UnitNothing Else to BuySATISFACTORY PERFORfrIANCE GUARANTEED

Where c concrete oI high quqlity isdesired in OilE OR TWO DAYS

USE

VIGTOR HIGII EARI,.Y STRDT{GTH PORTI.ATID CEMENT

TYPD TTI

THIS PRODUCT

;:

Reduces construction costs by lcster working schedules qnd quicker re-use of lorms.

Allows marked savingrs to the concrete products mcnulcrcturer by reducing curing time, curing spcce, crnd inventories.

Pcrticulcrrly crdvcntcgreous in pouring trallic intersections, repcdrs in opercrting lcctories and stores, machinery loundctions, tunnel linings, AM

AI,I. OTHER COIISTRUCTIOII ACTIVITT wlIIRE PORTI.AIIII GTMIIIT IS USEI)

AIII' TIMD IS OT PARAMOUIIT IMPORTAIICE

Designed for quick, eosy, occurote ONE-MAN sowing ocross the width ond/or rippi-ng rhe lenglh of wide ponels of Plywood, Fiberboord, Hordboord ond Tileboord.

You Too Gan llepend Hobbs ttall Redwood

Dealers S3:!yly cotnt on Hobbs \Vall for the best in Redwood. 9o years of know-how have made Hobbs \Vall a source of satisfaction when it comes to Redwood. Call, write or wire for prompt service.

RRIC Eyes'Timber-sfeoling'

The increasing demand on the available supply of timber has stepped up the problem of Trespass, a polite rvord for timber stealing. Competition for timber is becoming heavier each year in the ltedr,vood Region and more ca:res of timber trespass are reported each season. The trespass problem rvill be discussed by a panel at the l8th annual Redwood Region Logging Conference in Ukiah, May 25 and 26, according to Henry Trobilz: of Klamath, Conference president, who said the reason for the inclusion of the trespass problem on the Conference. program is the serious problem of increased occurrence. Some unauthorized cutting of timber results from poor land surveys, some are instances of deliberate theft. State larvs provide triple damages for proven deliberate cutting of unauthorized stumpage.

John Aylwin to Heqd New Western Jqmb Soles Office

Tl.re new offrces of 'Western Jamb Sales have been opened in the Flatiron building, 544 Market Street, San Francisco. John H. Ayhvin is manager of the operation, which is the sales office for a nerv and completely modern Bay area jamb plant. Western Jamb Sales will deal principally in the rvholesale distribution of high quality fir jambs, casings and stops. The jambs have eased edges, and all jambs, casings and stops are made in one piece from quality highaltitude fir, without laminations or finger jointing.

,,K-D'N TERMI]IAL

New Execufives Appointed qt

E. K. Wood lumber Compony

The appointment of J. D. llanauer as assistant general manager and Jerry Huntley as sales manager of the Southern California division of E. K. Wood Lumber Company, effective May 1 is announced by O. R. Hall, divisional general manager. Hanauer continues to act as general manager of Fabricraft of California, an E. K. Wood subsidiary which manufactures and rnarkets the Feather Glide Wardrobe Door. Huntlev u,as formerly in E. K. \\/ood's San Francisco office supervisirig field buying of lumber products.

Recently E. K. \\rood moved Southern California headquarters to nerv cluarters in \\rhittier. The nerv plant includes a modern, high-speed mill and greatly expandecl shop facilities.

Cqrlsbod, N. M., Yqrd Sold

Carlsbad, New Mexico-The J. B. Morris Lumber Co. here u'as sold last month to the Bonfield Lumber & Supply Co., Hobbs, N. M. 'Ihe Morris family had operated the yard since 1913 and in 1940 Bob Pritchett bought the remaining interests. He said the buildings and inventory would be moved to Hobbs.

New Owners of Hqnsen Lumber

F. V. Hansen and Thomas P. Hansen announce the opening of the F. V. Hansen Lumber Company, 858 Pearl Street, Eugene, Oregon. They have been associated with the {ormer Pete Hansen Lumber Company since its foundirg. l'ete Hansen has closed his business because of ill health.

Homes Shqll Endure

A modern philosopher has been quoted as saying that we are living in a brutal and materialistic age, giving more reality to stupid, physical things than to God-like enduring ideas; that we are building fifty-story structures but writing no Hamlets; riding in jet planes, but breeding no Platos or Aristotles.

In a way he was right, but in another he was wrong. There is one direction in which the thinkers and workers of this age have progressed farther than ever men did before; a direction thart means more for mankind in general than anything in the olden days of genius ever meant.

That is the science of HOME building.

fn the old days when the world was young, mighty men of mighty ideas constructed the pyramids of Egypt, the Parthenon of Athens; and to this day we marvel at the wonders that they wrought. But they who built those wonders of the world-skilled builders as all genera,tions since have proclaimed them to be-lived in shelters that no selfrespecting bulldog of today would care to own.

Homer wrote his Iliad and sent that priceless literary gem down to us through the ages; but he never knew the real comforts of a real home, for in those days of inspired ideas of one sort, the home-making idea,l was entirely lacking.

Shakespeare gave us the results of his literary genius, and his shrine grows brigh.ter with the years. But he never looked through a clear pane of window glass in his lit'e;

An Editorial

,never dreamed of the conveniences of a modern bathroom; ,never slept on a spring mattress; never dreamed of a built-in bookcase or a modern kitchen; never imagined artificial heat and ventilation and wonderful windows, or all the hundred other comforts of a modern home. These things would make a bigger book than any he ever wrote.

But we, of this age, haye done and are continuing to do one great and enduring thing; we have learned the science of practical, attractive, convenient, healthful, luxurious modern home-building, and we keep right on improving those efforts. And this, the old world with all its wonders never even dreamed of.

We have tapped the infinite and translated it into that wonderful thing called HOME. For of all our civilizing influences, it is HOMES that shall the longest and strongest endure.

Jim Hendrick Esroblished in Son Leqndro

Jim Hendrick, that well-known Bay Area lumber salesman, has turned capitalist ! He has announced to the trade the establishment of his own wholesale lumber businessthe J. W. Hendrick Company-on April 15. The new firm's offices are located in San Leandro. Hendrick had formerly been a partner and Northern California representative for Reid & Wright Company of Fresno. Prior to that, he had been associated with Hobbs Wall Lumber Company in San Francisco.

&ne^, Jllnl

l{ow aYailable to dealers f rom our California plants

lumber two

Ve now carry the following Baxco Pressure Treated Foundation Lumber in stock at Alameda and Long Beach for immed.iate sbipment to dealers:

Douglos Fir 545 ALS 2x4,2x6,2x8,2x1O, 3x4,3x6,4x4and4x6.

Special sizes will be purchased from local stocks and pressure treated without delay,

\$(i'e offer prompr custom treating service at both our Alameda andLong Beach plants. Your lumber can be delivered to us by truck or treated in transit in carload quantities. Consult us for additional information.

The Deqler's Cost of Doing Business

(Continued from Page 2) fairly uniform basis-they are competing rvith people from outside their industry-tl-re manufacturer, the wholesaler and the jobber. In orcler to maintain volumes, these dealers have gradually dropped prices to a point rvhere they are actually competitive llith this situation, but there isn't any profit left in the business.

These very low prices are also hurting the small dealers in outlying towns, because today modern transportation facilities are bringing the smaller dealer closer and closer to the large city. He finds that he cannot maintain satisfactory volumes unless he is willing to be somewhat competitive with the large yards.

We shouldn't get the idea that we are the only ones that are having problems. The. manufacturers, jobbers and wholesalers are also facing very real problems. About a year and 2 half ago I knew of a large sash and door and plywood jobber who decided to go direct on plywood sales. He made tl-re announcement of his decision publicly. Actually, one of the prime rnotivating factors involved in his decision was the fact that. his competition was already selling direct, but were trying to hide the fact.

When this jobber started selling plywood to anyone on a wholesale basis, it looked to many of the retail lumbermen in that area as though they would have to give up plywood sales. This isn't actually what happened.

The jobber did very little more business than he did before when he was selling only on a wholesale business, but he raised his cost of doing business. The large number of

Baxco Pressure TieatedFoundation Lumber is impreg. nated with preservative salts in accordance with Fed. Spec. TT-rV-57Ic. k is approved by FHA, Uniforrn Building Code - P.C.B.O.C., State Architect for mudsills in School Construcrion, and U. S.Governmenr Specifications.

Jfr[Raxtera(b,

3450 Wilshire Blvd.

Los Angeles 5, Colifornio

PhoneDUnkirk 8-9591

Almedq

Plqnt: Foot of Sqnlo Fe Ave., Long Bcoch

small sales and the increased personnel necessary in order to do business on a retail basis costs money, so he eventually raised his price. In the meantime, the retail lumbermen couldn't afford not to do something about the situation, so they scratched their heads and found better ways to purchase their materials, better handling methods, and decreased their price.

At the present time this problem is working itself out. The jobber has found that he cannot do retail business unless he gets retail prices, and the retailer has found that he can do a better job when pushed.

Competition in itself is not bad, so long as we know rvhat we are doing. The important point is, are we competing on a comparable basis? The trouble is, we as an industry are very apt to think of cornpetition in terms of prices and not to consider the qualitv of materials, the service and the credit extended.

The prices that we are meeting today from sources outside of our own industry are for materials and services that fall far belor,v r,vhat '"rrc' ordinarily offer. One of our big faults lies in the fact that we do not know the true value of our own service and therefore we don't have confidence in our prices.

Another casc that <lemonstrates this point is the story about a salesman that u'as working for a large lumber yard in the Los Angeles metropolitan area, selling large tract jobs. He was exDeriencing considerable difficulty on price from brokers, wholesalers or mills that were going direct on tract jobs. He was unable to convince the manager of the company l-re 'ivorkcd for that he should cut his price, so

Want to BUY A GERTI]IGER IIFT TRUGII?

COM PAN I ES

he decided that he would short-circuit the r'vhole procedure -get some mill to sell the tract direct in his name; the mill would do the paclcaging, the collecting and take care of the deliveries. He would sell the jobs just as he had been doing before, except that now he would charge $3.00 per thousand for his services, which would be much larger than his old salary. Hr. was able to convince some of his tract-operator customers that tl-ris rvas a very good idea and that they could save considerable money.

The way the deal r,vorked out was that the mill added $5.00 for their packaging and the cartage to the job-site. The salesman added three dollars in the price for himself. This resulted in a selling price of $8.00 over cost and considerably belorv the price that retailers were charging. It looked for a while like the retailer was going to be completely out of the picturB and that all future tract jobs would be sold on this L.asis. But again it didn't work out.

The contractor soon got into trouble because there were shortages, overages, irnproperly graded material and no economic way to handle the problem. When the contractor {ound that his labor cost was going up on the jobs because of the inefficiency in the manner in which he rvas purchasing his material, he soou decided that the price he rvas paying the retailer for material and service was in reality a bargain.

Our salesman in this case made some good money for a while, but now he carr't seem to sell a job. He hates to go back to work for a rctailer on a salary basis and is facing bankruptcy because he thought you could short-circuit a

RED CEDAR CLOSET LIN ING

Guaranleed io be the lasf word in aromalic red cedar closet lining, manufacfured in the finesf cedar closef plant in America, we are mainlaining our repuialion of years past for {urnishing the best only. Localed in the heart of the cedar counlry, only lhe highest quality logs are selecled from which lo male our lining. Available in two sizes, 2t/r" and 3t/r" wide and 3/s" thick, paclaged 50 board {eel, wrapped in heavy lrafl paper.

We are also manu{aclurers of sofl-lexfured, precision-milled, qualily-made Chickamauga Appalachian oakflooring. Every board lhal goes inlo our flooring must meel eracling requiremenls and every board is seasoned for a minimum o{ three monlhs. lorge sfocks, prompt shipmenfs.

CHICKAMAUGA CEDAR o Srevenson, Alobom COMPANY, INC o o Est. 1923 o

whole distribution system that has been developed over a good many long, hard years.

We must realize thac the proper packaging of materials, putting them on the job when they are needed, carrying accounts and backing up the cluality of the material is a function of the retailer, one that cannot economically be shortcircuited, and one that must be paid for. There is a natural tendency for the buyer to want to save money. We must tell the purchaser the truth about prices and service ir-r this business, we can't expect him to make the right decisions if we don't.

Some of our dealers have cut the quality of their material and their services in orrler to meet this competitive situation. When they do this they are not any better than tl'rc sales-

man who tried to short-circuit the whole procedure. Tl-re answer to our problem on competitive prices is to sell our services and the quality of our material.

(To be corttinued, i,n the Nert Isswe)

Wilson Joins North Stor Sqles

A. I. Wilson, veteran lumberman from the east and middle west, has joined the sales staff of North Star Timber Corp., Beverly Hills, according to Gerard "Van" Brynke. headman of the wholesale lumber concern. Wilson has been identified in the 'ivholesale lumber field for over 35 years and operated his orn-n firm in Detroit before coming to the coast and settling in Riverside. He rvill cover the Southern California and Arizona territorv. "Van" said.

fWO 0Aillf Y IEADERS eyery store needs

The Originol Crystol Cleqr Plsstic Spor-All purpose noturol finish in gloss or semi-gloss. Beoutifies ond prolects inside ond outside.

Perfected REDWOOD FINISH-Now fortified with oddition of SRO-IOl for greofer durobility. Also mode in cleqr ond colored.

These Redwood Finishes ore best by iest. Contoins no Rosin. Mode exclusively of heot treoted oils. Buy dlrecl ond ssve on our complefe lhe of Qucllly Pofnfs, Enonefs ond Supplies

NEW

6O-Yeor-Old Cqrlow Compqny Effects Distribution

Deql With E. A. Nord Co., Precision Door Producers

'I''he ('tLrl,riq ( otrilti:t'_r. Ill;rrrttl';t,1tlt'r't' :rrrtl j,,1r1rt'r rif tlri,.tt-: ;in11 1r1r'n r,,,tl s l',,t- l lrt' 1,ri.l 6O,r't':tis i rr t lrc l .os .\ trgelt's tLrelt.

hlLs re centll cxlr:rrtle ri i1s u;trt'h,)tls(' i()()l:tg(' 1,_r lte tyttirtttg

qt 6807 5. McKinley Ave., Los Angeles (cenler), ocquired by Corlow Compony in exponsion. Jock Corlow ot left, Bob Corlow ot right, heod firm rLgt'r-,,i llre lrir)l('('r'c()ir('('r-rl. 1111'opcttittg r,i tht tle\\ \\:tre' h,,ttrc rr ill itte t-elt:t' tltt t'otttlr:Ltt,r' plltllt it'l-t'lt t() ()\ cl- (i0.0( }() :(111:rrc i1'1'1 oi st( )l-:tg(' ;:tr(l trlitltltiiLcttlritt!- :1)licc. ilrclrrrlirlgthe 7.13 l"'rs1 it11l1 Slrc't't lot';ttiotr.

l1re\\'p1an1 1,rc;i1t'rl :rt {r,\O7 S. \l t'Kirrlt'_r .\rr'.. ir llrt'lrt'ltrt ,,i thr: grclrter in<lttstri;rl rlistrict ,ri 1.,,: .\rqt'1c'.. .\t'r'olrlirtg 1,, f rrcli ('lirlou. cxccr-llivt' r'ict' lrlt'sirlt'rt ;rrrl g-t'rrct-;tl tttlttt

PAUL EKTUND (left) ond Eric A. NORD, sqles monoger ond president, respectively, of the E. A. Nord Co., Everett, Wosh., ore shown dl the right omid four scenes of the modern ond highly perfecled work of door mqnufoclure todoy.All scenes were Inqde ot the Nord plqnt. Photo ot bottom right is o prized piece of new equipment, on electronic Aluer

'l'.hc (:rrlr,$ ('otttlr;ttr,. lttrs :Lls,r jLlst l)ttrl tllttttctl Sortlltcrlt (':LliforrrilL <lislrilrtttor for tltc I'.. \. \,rrrl (',,.. I-r t'rttt.

P[ANT

Washington, one of the largest producers of precision-made doors in the Pacific Northwest.

The E. A. Nord Company has been producing architectural millwork and doors for public buitdings and schools for many year-s, and in 1948 established its present plant on the ZS-acre site at L,verett, for the purpose bf producing all types of fir doors, including panel interior doors, front doors, sash doors, screen and louver doors, and sectional overhead garage doors. A11 of these items will be distributed exclusively in the Southern California area by Carlow Company, Jack Carlow deciared.

While many door manufacturing concerns have been curtailing production during the past several months, E. A. Nord, president and general manager of the E. A. Nord Co., believes the fir panel door is rvell on its way back as a market contender. He is qualified to speak with authority and back up his convictions with action.

His firm is staffed with capable personnel and operates on a two-shift basis, employing over 200 people in a modern, up-to-date plant. The Nord plant in Everett is located on the shores of Puget Sound and most of the lumber reaches the plant via barge, where it is remanufactured into doors designed to meet present-day competition. The Nord concern purchases its raw material on the open market and uses between 15 to 20 million board feet of shop and clear lumber each year.

Key personnel at the E. A. Nord Company plant, besides President Nord, includes his son, Robert Nord, Harry DeGroot, Gilbert Ntellis and Ed Glascow. The sales department is headed by Paul G. Eklund, veteran sales manager of the firm.

"fn vierv of the fact M&M discontinued manufacture of fir doors, and E. A. Nord Company is expanding its operation to take care of markets throughout the United States, we are pleased to announce our association with the pioneer manufacturing concern," said Jack Carlow. "We will con-

REDWOOD PIYWOOD, on unusuol item stocked by the Corlow Compony, is whot ig dworfing Jcck Corlow in top photo of the panel obove. In lhe cenler scene he it shown beside o stock of finished doors, oll reody for regulor deliveries by the fleet of trucks os demonslrqled in the lower photo

STEPS lN THE DOOR monufocfuring proce3s ot the Cor. low Compony ore shown qt rhe right. Door core is seen ot top left, lumber work ot top right. Pile of fini:hed doors is shown ol lower left, qnd some of fhe lorge invsntory-almo3t roof-high-ot tower right, Thesc scenes were mode ol rhe 39rh stieel locotion

Moc-Young Lumber Go.

lor premium quolity studs

Hulbert & Muffly Co., Inc. for C.R.A. Redwood

Americon Timber Corporolion

Mqlhews Lumber €o.

Plumos Pine Co.

Sond Creek Lumber Co.

lor better Sugor & Ponderoso Pine ond Y'lhite Fir

Twin City Moulding Co.

lor quality mouldings ond jombs o

Pattern and. finisb; green or d'ry in borb Red'uood' and. Pine

Southern Colifornio Office: ll00 So, Beverly Drive

Los Anqeles 35, Colifornio

CResiview I-6181 or coll operolor Brodshow 2-7723

TWX-Beverly Hills7225

Norlhern Colifornio Officer 7ll D Streei

Son Rofoel, Colifornio

Glenwood 4-7754 or coll operolor Enterpri:s 12292

TWX-Son Rofoel 12

tinue to produce tl-re Carlorv flush doors and, in addition, will stock a complete line of the E. A. Nord materials for the trade. We shall also carry a full line of redrvood and the most versotile JOIST

TUMBER STOCK for dors on docks of rhe E. A. Nord Co. Plont ot Evetett, Wosh, (top phoro). One of the doors goes to the hot press (lower Photo).

Douglas fir continued.

'Jili,lilll*" rocor stocks

plyrn'oods for dealers and industrial users," he DUbS

The 60-year-old Carlow,Company is presently managed by Jack Carlow, assisted in production and sales by his brother, Bob Carlow. With the opening of the new warehouse facility, shipments have been expanded to the midwest and eastern seaboard of the United States via rail. The spur track adjacent to the nerv warehouse r'vill handle six cars at a time for unloading and loading out.

Four FWD Blue Ox skidders, for moving logs and pulpwood out of the woods, rvill be demonstrated in May, June and July in Washington, Oregon and nortl-rern California 'by Four Wheel Drive Auto Co., Clintonville, Wis.

[td. PIOyS POSOtiempO Mqy 25

TJre Dubs, Ltd. annual mixed-party tournament and dinner dance rvill be held May 25 at the Pasatiempo Golf Club near Santa Cruz. Ladies are invited to try their luck on the course along with their golfing husbands.

Accommodations at either the Pasatiempo Inn, or the Terrace Courts in Santa Cruz are awaiting the group. Both places have their orvn swimming pools. Reservations should be placed as soon as possible through Sam Nigh, HebbronNigh Lumber Company, 512 Pacific Ave., Santa Cruz. In addition to golf, swimming and dinner dancing, Dubs president Fred Ziese states that a charter boat is standing by at Santa Cruz for those who would like to go on a fishing exoedition.

;t[,Hr",'ffi fiI:rry'rutnrl**"'

!311i:lfiiJ':'f:""'"' .,'.il,,fld}f"r't''t"l'Jij'

Pqck River Producing 'Tenex'

Pioneering Kochton Plywood Firm Gefs Firsi Shipmenl of 'Wood Wqfer' Boqrd

Newest entry in thc field of manufactured boards for interior use is announced by Pack River Tree Farm Products of Spokane, Washington, rvhich is beginning distribution of a distinctive waferboard which combines the unique appearance of a three-dimensional pattern with exceptional strength and stability Trade name of the new decorative material is Tenex. I'" is being manufactured in 4x8' and 4x16' sheets, /a-inch thick.

Tenex, although superfrcially resembling some products in the particle board field, differs radically in physical characteristics from either particle or hard boards. It contains neither ground nor defibrated rvood. Thin wood wafers are bonded under heat and pressure with chemical resin to make a solid rvood board that closely approximates the properties of natural wood.

Laboratory tests. as well as actual usage, show that Tenex can be handled and worked with ordinary hand or power tools just as natural wood is.In the same manner, conventional finishing may be employed. Because of the wafer pattern, however, novel and unique finishes also are easily obtained.

One large user reported, after working with Tenex, that "it is a very stable material, and lays and works absolutely flat and level. It sarvs perfectly, using either a table saw, band saw, jig saw, or sabre saw." He added that Tenex glues well and on various edge sanding operations it leaves nothing to be desired.

Tenex is being manufactured in a new $1,000,000 plant built by Pack River Lumber Company at Sandpoint, Idaho. The firm's president, J. I't. Brown, Jr., became interested in wood waste utilization some years ago. He r'vas attracted to the idea of a new dry process for manufactured board conceived by James d'A. Clark of Longview, Wash. The process contemplated the use of debarked slabs and edgings from the sawmill, as u'ell as trims. These constituted some of the finest wood in the tree but, in a lumber manufacturing operation, had of necessity to go to the sarvmill burner.

In 1950, Brou,n established a small research laboratory in charge of D. L. Haynes, norv vice-president in charge of research and development. Tt established practicability of the Clark process and in 1954 construction rvas begun on the

PRODUCTION llNE (rop) shows mssler control ponel ond rodiccl hydroulic press da3ign; moze of pipes ot end of line feed resin-covered wood wofers lo felters. John Bcll (center). Pock River lumber Co. wood technologist. J. M. Brown, Jr. (lefi) qnd D. L. Hoynes (see story) shown iu:t obove

T)qEO OI SELLING

2

LUMBER HAUL|/NG SPECIAI,'STS

Locol and Long Dislonce

tilort Fr"[;tt wh.en aou

bna your &"d*"ol. drom

WESTERN MILL & LUMWWR CO. Eecaute

YOU OET OUATITY R,EDWOOD PROPERTY mtttED

YOU GET PROMPT DEIIVER.Y

YOU GET FRESH TWttED STOCK

YOU SAVE MONEY ON INVENTORY

YOU SAVE STORAGE SPACE AND

YOU GET IIFT LOTS AT NEARTY BIG twtt c/L PRrcEs

When looking For REDWOOD -CALL Alfgefus 2-4148

Our Precision Gustom Milling Assures Complete Cuslomer $sf i5fj13tisnRepeot Business -Greoler Profits

Dependable Equlpmenf - Reody fo Rofl Single Rigs - Truck & Trailers

CAtt

lUdlow 5-2181

([et Frifz Hqul Your Lumber)

Serving fhe Lumber lnduslry Since 1946

GAIIIEn(lil TRUGIIIJIG, 6329 Maywood Avenue

l{,untinglon Pork, Golifornio

InG. ft

L.C.L.--CARLOAD--DIR,ECT MILI SHIPtnENfS viq TRUCK qnd TRAILER or RAIL WESTERTV

4230 Bondini Boulevcrrd, Los Angeles 23, Cslil. TWX rA t846 WHOLESALE ONIY

The Only POS|TIVE Woy to DECAY & TERMITE PREVENTION

PRESSURE.TREATED IU'IABER IS YOUR INSURANCE

Show the public with Wqrren Bfue*

Pressure -Trested Lumber thot you ds a lumber deoler ore vilally interesfed in sofegvording your tuture and your cusfome r' s invest menl.

*ln conbination with chromqted zinc orcenate-opproved by city, county, stoteond Federol specif,cofions.

first unit of a plant for commercial production of the board.

Outstanding among the pieces of equipment of radical design is the hydraulic press which presses 12 4xl6-f.t. boards with each charge. The press has a huge, rectangular piston the same size as the boards, operating with water as hydraulic fluid; it was designed at the -fenex plant.

W. F. Stewart, sales manager of Pack River Tree Farm Products, which is distributing Tenex, said initial response to Tenex exceeded the manufacturer's expectations. "Customers have advanced hundreds of suggestions for its interior decorative use," he reports. "Ranking high among these are wall paneling and wainscoting, storage cabinets, furniture, automobile trailer interiors, etc. Do-it-yourselfers also are enthused about its ease of handling and working, so we are very pleased that we are launching the product during 1956 OHI promotions," he addec.

First shipments of Tenex were made to various branches of Kochton Plywood & Veneer Co., I,nc., Chicago, one of the largest firms in its; field and one that has pioneered distribution of various new building material products in recent years.

To R,eoctivqte Coost Hoo-Hoo Club

Stark Sowers, present State Deputy Snark for Southern California, and Roy Stanton, Sr., past Snark of the Universe, will meet the early part of June rvith prominent lumbermen from Ventura, Santa Barbara and Los Angeles counties to reactivate the coast cities Hoo-Hoo Club. A full report of this 'meeting will be carried in a future issue of The MERCHANT.

Summertime breeds flies - qnd flies breed screen door sofes

The Above Brond, Plus the Wqrren Blue Color, is Your Assuronce of Moximum Protection

-WE RECEIVE BY WATER, RAII OR TRUCK-NO ORDER TOO TARGE OR TOO S'IAAI.LFor

serving Southern Calif orxi.iql:_71, lumber dealers

DRIVE IN WHERE YOU SEE THIS SIGN

"Eureka Redwood Lumber Company" We carry a complete redwood lumber inventory of assorted grades and sizes. We provide prompt and convenient loading for your pick-up in less than carload lots-of course we will gladly deliver. Carload ordersare filled by direct mill shipment.

Make us your Redwood Lumberinformation and supply center. Eureka Redwood Lumber Co. in Downey -"It's the spot to stop for quality and service."

Full color grode sheets sent free

Write: Eureka Redwood Lumber Co., 7l8l East Firestone Blvd., Downey, California for full color grade sheets-a real help in selling.

7181 East Firestone Blvd

Downey, California

Phone LOgan 8-3339 or TOpaz9-0993

Member: California Redwood A ssotiat ion

Whiilemore Nqmes New Sqlesmen

Harry Whittemore, general manager of Los Angeles Lumber, Inc., has appointed two r,vell-known Southern California lumber salesmen to the firm. Howard Wray, formerly with Dant & Russell, will hairdle Douglas fir sales for the Fairhurst Lumber Company production. Frank Surbaugh, formerly with Winton Lumber Sales in Los Angeles and a veteran salesman in the Southland area, will have charge of specialty sales for the wholesale lumber concefn.

"We have increased our staff at this time in order to properly handle the early summer and fall business rush which we are presently enjoying," said Whittemore. This additional personnel rvill increase the sales staff of Los

Angeles Lumber, Inc. to a total of 10 salesmen in the Southern California territory, Whittemore pointed out.

Legion Lumbermen to Sroge Annuql 'Hi-Jinks' June 8 ot the Moyfoir

The annual Hi-Jinks party of Lumbermen's Post 403 of the American Legion will be held this year on Friday night, June 8, at the Mayfair hotel in Los Angeles. T.he program starts at 5 p.-. rvitl-r cocktails and includes dinner and a show at 7 :30 to ?. Tickets are $5.00 each; for further information and tickets call \V. L. McDonald (Adjutant) at cApitol 2-Ol5l.

(Tell them that yon, saw it tn The Calif ornia Lumber Merchant)

DFPA Lounches Biggesr Summer Sqles Promotion

First Use of Notionol Television By Any Wood Products Monufqcturer

The biggest sales promotion of its kind ever attempted in the building materials field gets under way May 21 when Douglas Fir Plywood Association launches a summer-long campaign under the theme "You Can Afford Expensive Ideas With Plywood."

The association is spending close to half a million dollars in the effort, which is keyed to the first use of television on a national scale by any wood produ,cts manufacturer. Beginning the latter part of this month, and running through June, DFPA will sponsor a series of commercials on NBC-TV's famed "HOME," the electronic magazine of the air starring Arlene Francis and Hugh Downs. This effort is backed by the most intensive magazine and newspaper advertising schedule in the plywood industry's historv.

New Ideas

The full impact of the entire advertising program is geared to plans for a whole nerv series of ideas for home improvement and better living. The plans are contained in a compact, tie-in merchandising kit for lumber dealers. The association is offering plans, counter display and win-

COUNTER DISPIAY for retoil lumber deolers is shown ot top light of pcge, olong with soles oids in notionsl mogozincs. fop photo obove shows the Outdoor Proiecls plons, ond phofo obove the "Expensive" ldcor. The scene ot right ,showr one of Home lmprovement plons in rhe $500,0O0 soles compoign

banners \r'ithout charge. The kit is designed to rvork alone or to fit into local programs built around Operation Ilome Improvement.

Many of the items shown in the plans are featured in ads and commercials. The goal-to build sales of fir plywood to record levels during the summer months. Dealers rvho have not received the entire kit should call, wire or write Douglas Fir Plylvood Association, T,acoma 2, Washington.

Here are details of the program:

The free tie-in merchandising kit contains 36 plans

folders,

counter display, four window banners, ad mats, portfolio oI display suggestions ancl copy for local TV tie-in spots. The plans folders rvhich feature "Ideas for Your Home" emphasize exterior tlses for fir plyr,vood and about 40/. of. the projects shor,vn catl for this type of plywood.

There are three different folders. One covers interior decorating and furnishing ideas, one project for the out-ofdoors, and one plans for built-in storage units.

The lirst shorvs plans for a number of items that crystal-

Producers and Wholesalers ol

PRELIMINARY IESTING of merchondising tie-ins which ore free to deolers was corefully checked with locol lumber deolers qs DFPA merchondising stqfi shows dow

AITERNATE DESIGNS for counler disploys (see Pqge 56) were tried out qt loccl lumberyord slores before selection of orti3ts' roughs for ftnol produclion

ready-to-use

lize the theme of the promotion. These include coffee tables, occasional tables, dining tables and a sofa platform in which fir plywood is used in combination with rich finish surfaces like tile, cork and marbleized plastic.

Tlre second shows plans for a handsome patio dining table, a practical modern outdoor garden storage unit for suburban homes and patio lounging furniture. The third includes a fresh ner,v design for storage under a sloping ceiling, a plan for a handsome modern unit wall storage project, and a compact cooking center with built-in range and oven units.

Based on Research

Based on recent psychological research pentrb.ting buying motivations and basic customer appeals, the campaign is slanted to the woman's angle. First, the advertising sells the concept that it's more fun to "do-it-together." Secondly, it sells the beauty and design of the finished product.

The campaign kicks off with the series of commercials on NBC-TV's "HOME" running through the end of June. Commercials are integrated by Arlene Francis right into the show, and she'll actually display the things the audience can build.

The TV advertising is backed by full pages in Saturday Evening Post, Better Homes and Gardens, American Home, Family Circle, Woman's Day and Town Journal. The ads begin in May and run through August. During the same period, half-page color ads are scheduled for This Week, Parade and American Weekly, the nation's three big national Sunday supplements. The advertising will make a theoretical figure ol 30I,259,510 impressions.

A1l the advertising directs prospects right into their local retail luniber dealer's yard for plans and plywood. Thc campaign is so much bigger in scope than anything the association has previously attempted that concrete results are expected to show up in retail sales of fir plywood almost immediately.

Winton Lumber Sqles to Open New Downey Disrribution Yqrd

Winton Lumber Wholesale Distributors, Inc. will open a new u'holesale concentration yard at 8713 Cleta St. in Downey, May 21, according to Dale Starling, manager of the ne'iv Southern California firm. A full line of kiln-dried Ponderosa and Sugar Pine, Douglas Fir, White Fir, Redwood, Cedar, Engelmann Spruce, Hemlock, cut-to-length mouldings, crating and plywoods will be carried in inventory for retail lumber dealers, sash and door manufacturers and industrials, Starling declared. Finish sheds and a new office building are now being completed on the four-acre yard, which is located one-half mile south of Firestone Boulevard off of Lakewood Boulevard in the eastside industrial area of Los Angeles.

Dale Starling is a veteran Los Angeles lumberman, former sales manager for the Mount Whitney Lumber Co., a division of the Harbor Box and Lumber Co., and is well known throughout Southland civic and social circles. He has appointed three well-known salesmen to cover Southern California and Arizona. Bob Crotty and Edward B. Kane will cover the territory and office sales, Starling said.

"The usual good service and quality products of Winton

Gor

for Your Lumber Reguirements, , r GaII ATLAS

SOFIWOODS - KIIN DRIED CEDAR

ATASKA YEIIOW-PANEI STOCK AND PANETING

DOUGTAS FIR, . OtD GROWTH

VERTICAI AND FLAT GRAIN UPPERS-4/4 ro 16/4

SIEPPING V.G._FIOORING V.G. AND F.G.

DltflENSlON KltN DRIED 2x4 TO 2x12

REDWOOD . DRY

CTEAR HEART-"A'' GRADE

SltL AND STUCCO tftOULDING

SUGAR PINE

CTEARS_SHOP

WHITE PINE

SOFI TEXTURED-KLA'IAAIH STOCK

c tEA R S-S H O P-C Otftrflo N S

HARDWOODS .

KIIN DRIED

ALDER-PACIFIC COAST_PANEL STOCK AND LUMBER

ASH-POPIAR

BIRCH_DOMESTIC AND IMPORTED

CHESTN UT-WORTIAY-PA.N EL STOCK

CYPRESS-PECKY-PANEL STOCK

,IAAPIE-EASTERN HARD_SOUTHERN SOFT_

PACIFIC COAST

OAK_DOMESTIC AND IMPORTED

STEPPI NG_SI LT_THRESHOTDS-FUIL ROUND

PHITIPPINE'IIAHOGANY_IUMBER AND PANETING

nlttLlNG

COMPTETE 'VIItttNG FACITTTIES ON OUR PREIAISES

WHOIESAIE ONIY 2l7O EAST l4rh STREET . LOS ANGELES 21, CALIFORNIA

TRINITY 2326

will predominate in this new venture, as they have during the past 50 years the Winton Lumber Sales Company of California has been doing business in the rvoodrvorking industry," Starling said. The new telephone number of the wholesale concern is T,Opaz 2-2186, and teletypes and tollfree installations will be made very soon.

Hogon Wholesole Adds Storoge Spoce

Hogan Wholesale Building Materials recently took over 10,000 sq. ft. of additional r,varehouse space adjoining its present warehouse and offices at 7OO Sixth Avenue in Oakland. Bob Hogan, general manager of Hogan Wholesale, notes that the new storage area now gives his firm a total rvarehouse area of 50.000 sq. ft.

New Southern Pine Groding R.ules June I

Distribution of the neu' Southern Pine grading rules that are to become effective on June 1 began this month, according to A. S. Boisfontaine, secretary-manager of the Southern Pine Inspection Bureau. The rules will better meet the present needs of the trade, and provide opportunities for superior qualities to be effectiveiy merchandised. In the structural section, the simple-beam principle of grading the middle third of the length has been completely abandoned, and as a result graded members norv carry stress ratings to meet every structural use and rlay be cut into shorter pieces r,i'ithout impairment of ratings. Single copies of the new rules are available without charge to all retailers and other specifiers and buyers of lumber.

Leqrned-Smirh AddsSioroge Yqrd

Dick Learned. co-ou'ner of the Learned-Smith Lumber Co., Hermosa Reach, said the retail yard is maintaining its oflrces there but plar-rs to transfer some of its storage yard facilities to Gardena, Calif. to improve services ancl relieve traffic at the beach site.

0lltuaoaea

Orqn A. Boumgorlner

Oran A. Baumgartner, 54, sales manager oi the I'attenBlinn Lumber Company in Los Angeles, died April 30. He lived at 3213 Paseo del Campo, Palos Verdes Estates. N{r. Baumgartner was born J.une 18, 1901 in Rineland, Mo., and had been with Patten-Blinn for 30 years. When he first came u.est, he rvent to the sarvmills of Oregon and worked in the vicinity o{ Portland for five years. He joined PattenBlinn in 1926 and rose from the ranks. He had been man-

ager of several of the company's retail branch yards in Southern California before he rvent into the dorvntown office, r"'here he rose progressively to the high olfice he helcl at his death. He leaves his wife, Bonny; a daughter, grandson, four sisters and four brothers. Burial rvas in Forest Lau'n Nlemorial Park. Glendale. Calif.

In Memoriqm

Thomas Gordon, 68, building materials retailer, died April 1. Born in Chicago, he tvas a California resident 64 years and made his home in Santa Monica. Henry Perry Dutton, 83. retired lumberman, died April 11. He l-rad been living in Sierra Madre, Calif., and died in Veterans hospital, Roseburg, Ore. Funeral services were held April 5 for Herbert Barker of the lumber yard purchasing department of the Paramount Studios in Hollyrvood. . . Levi J. Wise, 90, before his retirement an employee of the PattenBlinn Lumber Co. and a Redondo Beach resident lor 45 years, died late in April, rvith burial April 30.

Building Conlrqctors

I I I

Blue Diqmond's uniform quolity chqrqcterislics ore importonl to crqflsmen os well qs owners.

UNIFORM CORE in hondling ond noiling

UNlFORrvl TAPER in ioint lredlmenl

UNIFORTT,T SURFACE iN decorolion

All odd up to improved opplicotion ond better wqlls qnd ceilings.

ITJoseph F. Weisbard, 64, Cahfornia resident 50 years, died at his Van Nuys hon.re February 18. Edward B. Hokanson, (r2, I-os Angeles, diecl February 21. . Allison W. Kite, 89, Tennessee native r,vho had lived in California 54 years, died March 4. . Albert I. Niemeyer, 72, Nerv Mexic<i native rvho had lived in California 7l years, diecl at his N{anhattan Beach home Nfarch 7. . . John S. Odom, 72, retired contractor ancl Tennessee native who had lived in Los Angeles since 1922, died March 12. Harry H. Whited, 63, Pennsylvania native who lived in Ingleu'ood, died March 16. Calbert M. Willey, 72, Kansas City native who had lived in Cali{ornia 55 years, died at his Hawthorne home N{arch 18. Sidney W. Weheimer, 57, Missouri native u'ho had been a California resident 45 years, died in Yucaipa March 24. John James Barton, 83, former I-ong Beach city councilman and pioneer in early harbor development of Los Angeles, died March 26 in Pasadena; he rvas a miner in Nome, Alaska, during the gold rush and became a building contractor after he moved to the Southland in 1916. George H. Hisel, 86, Missouri native r,vho had been a California resident 35 years, died March 27 in North Hollywood.

Hqmmond Yqrd Written Up

The Hammond Lumber Company retail yard in Bellflower and its local manager, P. J. "Pete" Bendetti, were rvritten up in a recent issue of the Downey Herald-American, The paper said this one of the 21 outstanding facilities of the largest lumber company in Southern California was acquired by Hammond in 1921 and Pete Bendetti, its lxanager all 32 years, has seen his area population grolv from 3110 in 1930 to more than 340,0O0 today. The rvriteup praised Hammond's policy of constant local improvement.

TWIN HARBORS TUMBER GOMPANY

Bob Xlcefie, Jim Rossmqn

DM Plont Spurs Red Bluff Building

Red Bluff, Calif.-Record home construction r,vay here last montl-r for the influx of workers million Diamond Match Company plant being miles south of here on Highway 99-W.

got underfor the $15 built three

The Hancock Construction Co. is erecting nearly 10o homes, ABC Home Builders of Santa Rosa has started 48 homes and may go on to 380 more in the same area, Pulliam Homes, Inc. has 50 homes going in one subdivision and expects to start 300 more and a shopping center in Stagecoach Village, the Ronayne Development Co. started 300 homes and a shopping center and, farther south, a Santa Clara builder has an option for a site of 36 homes, while a Bay area builder is considering erection of another 300homes site south of the DM factory site.

The Del E. Webb Construction Co. of Phoenix, Ariz. expects soon to have 400 r.vorkers on the Diamond Match job to get the first unit in operation early in 1957. Details of the nerv plant, u'hich will manufacture lumber products as well as a pulp factory and molded paper factory, were orinted in the Mav 1 issue.

Scrnfo Clora Volley Hoo-Hoo Meets Mrry 24

Jim Ramsey, president of the new Santa Clara Valley Hoo-Hoo Club 170, announces the next meeting of his club for Thursday evening, May 24, at Mariani's in SarTta Clara. There will be entertainment following the dinner.

A regular yearly feature of Club 170 will be an annual Stag Barbeque in June. This first event will be June 12 at Art Grey's home in Atherton.

Sell REDWOOD TANKS for Economicql Storoge

Aulomclic Woter Systems do foil, ond lhon woler is ot o premium. Redwood Storoge fonks ole fhe mo3l economicol. Initiol cost is lower, ond rhey hove o longer life. Rcdwood hos high insulotion volue; keeps woler cool. Redwood is resistont to fungi ond insecl sftock. Furtherrnole, we can give immediote delivery.

Complete Your Line with REDWOOD TANKS

Quality Redwood

Zeesmqn Tripling Spoce in Fresno Wifh Brond New Worehouse June t; Will Hqve Celofex Line in Son Jooquin Volley

June 1 n'ill be a big day for Norman Zeesntan ancl his Zeesman ltly'rvood Corp. C)n that day the Zeesman corporation opens operations in a ltranrl new building in Fresnci, tripling its former rvarehouse space, adding parking space and a private spur track. The adclress is 3112 llutler Ave., at the corner of Parallel.

On that date also, Zeesrnan rvil1 becomc official distributor for the complete Cel<.rtex line in San J<,,ac1uin Vallev from Bakersfield to Stockton. "We are continualiy planning and rvorking to anticipate the future r-reeds of our ctlstomers," says Norman Zeesman, "arrcl these trvo major steps rvill, rve believe, contribute much to our customers' business health."

The same crer.v u'ill be in charge of the expanded plant: Don Adams, manager; Bill Hodges, Dick Ross, Fred Zweitzig, Drvayne Allen and Charles Wheeler. 'fhe phone number, Fresno 2-2161 , remains the same.

A gala official Open House is being planned for mid-June, to u'hich San Joaquin Valley dealers will receive invitations. Several unusual and very interesting events are being planned for the big day but are being kept under \vraps until that time, announces Jack llaser, general marrager of the Zeesnrarr corporatiorr.

Operatior.rs are beilrg carriecl on as usual irr tl-re expanrled Los Angeles u'arehonse ar-rd in San Bernardino at the same Iocations.

Plastic- Finished Panels

COMPLETE LTNE AYAILABLE FOR PROTIPT DELIYERY

Beorded Tom Cots lnvode Visolio for Club 3l Concol

Friclay, April 13, a very successful Concat was held by the Johnson

Visalia. Members

provided

San Joaquin Valley Hoo-Hoo Club 31. A chartered bus free cocktails and delicious hors d'oeuvres rvith the comleft the Fresno of6ce of the club at 5:29, right on schedule. pliments of the following firms:

T,he secretary acted as bartender for the S9-minute trip to Zeesman Door and Plywood Company, Union Lum-

THE DEGREE TEAM (rop lefi): Hugo Miller. Roy Noble, Bob Roymer, Cop Nichols, Don Wolker, Bob Reid, Louis Frome, Croig Goftney, Elmar Rou ond Dukc Nel' son. Co-chsirmen Noble (lefr) o;d Bob Reid (righr) shoke on tha successful offoir ot topright cs Hugo Miller looks on. Lower left shows lhe gong from Fresno obout to boord the bus ond, identifted oi lo-.r right, rhey ore-front row ond Ieft to right-Lee Droth, Dewey Schmidf, Wolly Kennedy. Carlos Urive, Duke Nelson ond Bob Reid; bock row: Bud Bcrber, Dick Kennedy, lyle Srren, Ted Felles, Jim Duori, Corrol Nichols qnd Nick Bonnetto. Beords warc for Cenlanniol

hotel in

were

with

REDWOOD r POwDEROSA ond SUGAR pttrrE

N ELSON TUMBER

Wholesole OnIy

150 Eqsf Pomonq Aye., IVlonroviq, Colifornio

t.c.t. FRoM DIREGT TRUGK & TRAILER MONROVIA YARD SHIPMENTS

Elfioil 9-4521

[es Nelson - Don Sullivqn

TWX MON. Tggg

THE KIITENS (obove) ore (front row, l€fr ro righr): Don Everett, Wesrern pine Supply Co.; Dewey Schmidr, Diomond Motch Co.; George Alves, Modero lumber ond Hdwc. Co.; Leoncrd Fisher qnd Bud Root. Viiqlio Lumber Co. Bock row, l.to r.: fony Wcld, Weyerhoeusgr Soler Co.; Lee Droth, Lundgren Door & Plywood Co.; Bill Wclker cnd Cortos Urive, Tdrtor, Web3ier & Jo-hnson; Glinr Corrigon, Insulite, ber Company, Papific Forest Products of Fresno, Visalia Wholesale Lumber Co., Lundgren Door and plywood Company and Georgia-Pacific plywood Company.

Following a delicious roast beef dinner the I(ittens u,cre initiated into the order of Hoo-Hoo. The concat team consisted of the following:

Visiting Officer-Hugo Miller; Snark-Bob lteid ; Senior

Phone: CApitol 2-1934

Teletype:

PD-385

tlR. €tDAR. HEilf.OCK REDWOOD SPRUCE. IDAHO, SUGAR AND PONDEROSA PINE

We Solicit Your hguiries lor Wolnanized and Creosoted lrnber, Tinbers, Poles alrl Piling

}IANUFACTURED BY TRINITY RIVER LU'VIBER CO'IIPANY, HOOPA, Wholesole to Lumber Yords Only

" Father Goose" (te56)

Pefer, Peter Pumpkin-eoter, Hcrd o wife cnd Couldn't keep 'er;

Till he built with Lumber bought from Clough, And then he kePt 'erSure enoughl

Chester Brafsch Gets Write-up

Chester Bratsch, ownermanager of the Rancho Lumber Co., MidwaY City, Calif., was given a writb-up in the Westminster Herald last month on the retail yard's 10th anniversary. The paper said people felt sorry for him in 1945 when he located his yard "out in the sticks" but that he is now celebrating ten years of successful business as head of the yard.

Dealer Bratsch hails from an old Orange county family with 50 years' residence atVilla Park. He rvas educated at Santa Ana and majored in engineering at an Indiana university, becoming a Class A plane designer during tiie war, after which he started the retail yard rvith a staff of two and raised it to ten in the yard at Highway 39 and Bolsa avenue in its tenth year.

Fire Dcmoge

Morcrl:

A boiler under the drY kilns exploded early last month at Simmons Hardrvood Lumber Co., Los Angeles, and caused $4000 damage in the boiler room. Repairs rvere quickly made to the proPertY, r,vhich is o'ivned by Arthur S. N{cKinney.

N-AWLA Annuol

June l9-2O

Thc National-American Wholesale Lumber Association will hoid its 64th annual meeting at the Hotel Vancouver, Vancouver, R.C., June 19-20 this year.

More than 90/o of. the pulp and paper manufactured in the United States is made from wood. Don'l deplete this supply by helping forest fires start.

Hoo-Hoo-Ray Noble; Jabberwock-Louis Frame; Junior Hoo-HooBob Raymer; CustocatianCraig Gaffney; Scrivenoter-Cap Nichols; Arcanoper-Elmer Rau ; Bojum -Don Walker, and Gurdon-Duke Nelson.

The meeting adjourned promptly at l0 49 p'm' and the return trip to Fresno was completed in another 59 minutes, reports Bernard B. Barber, Jr.

Fourth Generqlion of Huff lumber Compony Hqs Arrived

Now entering tfie seiond half-century of service to retail lumber dealers and builders of Southern California, the Huff Lumber Company of Los Angeles, through its president, Allen O. Huff, announces that the fourth generation of Hufi lumbermen arrived for duty March 7,1956' On that day Mark Allen Hufi joined the family of Jerry and Sally Huff and will be ready for active duty early tn 1976, following graduation from school.

It was during the year ol I9O4 that George M. Huff established his wholesale' lumber concern. Several years later he was joined by his son, Allen O. Huff, r'vho presently runs the business assisted by his son Jerry. In order 1s keep the wheels of pro,gress operating properly during the 20th century, young Mark arrived on the scene to carry on through, including part of the 21st century.

"For the past 35 years we have been doing business at our present location, 116 West 116th Street in Los Angeles," said Allen O. Huff. "We have specialized in offering a complete service to retail lumber dealers and builders in the Southland for over 52 years and have carried in

Alunlter, Ea'r/ 7,u4o/?" loa/pl Uif/4nuf Selatl 4a

OAK, BEECH, ond frIAPLE FLOORING

Brcdley Unit Wood Block Flooring

Higgins lcminoted Block Flooring

Oqk Threshold ond Sill

Cedqr Closet Lining

Truck Body lumber ond Stqkes

GATLEHER HARDWOOD

stock those hard-to-get items, including timbers and long dimension."

Huff Lumber Company is presently expanding its yard facilities, including installation of modern mill equipment, to expedite lumber deliveries in the Southland.

Heron Lumber to New Gluqders

Fran Heron, president of Heron Lumber Company, Inc., announces the relocation of l{eron I-urnber Company offices at 3522 Geary Boulevard, San Francisco. The firm u,as formerly located at 681 Market St., rvhere Fran had originally established the business in 1951. The new phone number to call for Heron Lumber is SKyline l-5263' In addition, Fran's "two right-hands"-John Polach and Beryl Bente-will continue to assist him in the business.

lleron's lumber experience dates back many years to a two-year association with Hales & Symons, Inc. in Sonora. He later spent seven years buying and selling for Standard Lumber Company in Inglervood, Cali{ornia, and, prior to starting his olvn business, had been a buyer and salesman for Western Pine Supply ComPanY.

Fferon Lumber Company's Southern California representative, and a long-time friend of Fran's, is William M. Wilson, 3757 Wilshire Blvd., Los Angelesphone Dunkirk 3-6913.

In addition to direct sill shipments of all popular species of West Coast lumber, ITeron Lumber Company handles kiln-dried quality pine mouldings on an LCL or carloaci basis. The mouldings are manufactured in Sar-r Francisco by Fred Warden & Son.

Phones:

Son Diego Hoo-Hoo Hosts the Snork of rhe Universe

San Diego Hoo-Hoo Club No. 3 made up in enthusiasm San Diego Hoo-Hoo Quartet got things off to a rousing what it lacked in attendance at its open meeting in the San start u,ith 2 number (and anyone who thinks he has enDiego Club April 20, the night following the end of the joyed these songsters at their appearances in I-os Angeles, SCRLA convention in Los Angeles, rvhich many San Diego Riverside or Hoo-Floo-Ette meetings shoulcl heirr them lumbermen took in. The meeting \\.as to honor ths pir)neer ()nce on their home grounds!). lumbermen of the area annually and also to greet personally With Snark Heckel at the head table u'e rc Snark cif the the Snark of the lJniverse, Dave Davis, rvho had also earlier lJniverse Davis, Bob Gallagher. Gurdon on the Supreme 9 attended the SCRLA annual.

Club 3 Snark Bob Heckel convened the meeting follou,ing the ahvays excellent prime rib dinner. The far-farned

lvho was in the state from Neu' Nlexico; FI. G. Larrick, who was master of ceremonies for the evening; Jim Sullivan, chairman of the meeting, and the members rif the current

CaII DAnkirk

3,4174 r-

Wholesole Lumber Soles

HIGH HOO-HOO sEE SAN DIEGO (rop lefr)-fronr row, left ro right: Riverside Sncrk Holdran, Snork of the Universe Dovis, Son Diego Snork Heckel, Supreme Gurdon Gollogher ond SoCal Dcputy Stcte Snork Stcrk Sowers; bock:ow ore the Son Diego Nine (3ce story). The fomed Son Diego Hoo-Hoo Quortet sings privotely for Supreme Snsrk Dovir (rop righr). The Quortet in percon, lower left: John Nikkel, Pcrry Smith, Bill Seeley, Worren Peterson; opplouded by crowd.

San Diego 9: Al Frost, Jr., Senior Hoo-Hoo; Syd Smith, J,unior Hoo-Hoo; John Collins, Scrivenotcr; Roy Batt, Bojum; (Jim Sullivan is also the Jabberwock) ; Bill Seeley, Custocatian; Wm. F. Evenson, Arcanoper, and Wm. J. Pumfrey. Gurdon.

The Quartet did another popular number and then visiting Snark Holdren was asked to "talk up" his club's coming Ladies Nite at Palm Springs May 19. A ferv rvords by Stark Sowers were also in order. The past Snarks of the club '"vere introduced bv Mr. Larrick. who next introduced Bob Gallagher.

He told of the big strides made by Jurisdiction VI this term, with three ner,v clubs recently formed and more in the works. The 1,883 members in this western jurisdiction make it the No. 1 Hoo-Hoo jurisdiction in the world. Supreme Gurdon Gallagher helped organize the new clubs in Ukiah and Santa Clara, Cali{., and told of clubs norv in the making in Flagstaff, Ariz., and Ogden, Utah.

Toastmaster Larrick then called on Snark of the ljniverse Dave Davis, who gave the San Diego Hoo-Hoo his stimulating message and made his usual fine appearance. After another number from the Quartet, Bob Heckel announced the future meeJings of the club and adjourned the gathering.

Following the close of the meetin.g, the indefatigable San Diego Hoo-Hoo Quartet was seen (and heard) singing a number privately for the visiting Snark of the lJniverse. Then they sang one privately for The CALIFORNIA LUMBER MERCHANT's representative. And when last seen (and heard), they were singing one for the road.

Mr. Lumber Deqler:

As we celebrqte our GOLDEN ANNIVERSARY

Your Golden Opportuniry ro cqsh in on our 50 yeqrs' Know-How by plocing wifh us

Your POOL CAR Orders of .

Upson Bosrd

tlosonite

Morlite

Flooring

Lumber

Your TRUCK & TRAIIERS of . .

Ponderoso Pine

Douglos Fir

Redwood

Bo"le Co*pana

A. L. 36GUS'' HOOYER CO.

T\TENTY. As reported FIVE YEARS AGO

The National Manufacturers Association in convention in Chicago on April 24th, voted to continue its trade extension campaign for lumber, to be financed by a yearl,v funr! of one and one-hal{ million dollars. President A. C. Dixr-rn presided at the convention. "The Lumber Industry at the Crossroads" rvas the general subject of the meeting.

The lumbermen of Southern California held a nighly successful golf tournament at the Hollyu'ood Country Club, Holiyu,'ood, California, the committee in charge being Harry V. Hanson, Don Philips, Bob Osgood and Ed Martin Prize and trophy u.inners u'ere George I-ocku.ood, Ed Se',i'ard, Roy Stanton, Paul Hill, Barrl' Anau'alt, I{arve1' Borvles. Gene DeArrnond. C. Ganahl, I-. A. Bark and Dick

rilE,ilyEilr0nfrs 0uns t

filE Pnnn| ,s r0uns I

lhir ir moncy-rving n.wr of gr6t inponooo to you. OTNYTE corri.r itr ovn invantory rt*l 6l o lubllontiolly lowa. co.l lhon you, thc doqlcr, <on. Thir rvingr ir orcd fo providc idnadiolG. crp..tt to o6y point on thc c@if. All ord.6 (ratord. lc$ of rirc, colo. or qeontity) orc fillcd ond on their woy in lcss thon 2l hourt. fhia tarvi<. otsrG3 th. lunboryord. fha rpcaiolty delcr ond you. orgonirotion o llon'r rhorc of thc "do'it-yourrclf" morl.t thot fornc;ly bclongcd to thc lcrgo ?Gtoilar o.d thc moil-ordcr hourt.

Loveday. Others rvho played Landram, D. D. McCallum, Pick Jameson, Art Penberthy, A. H. Rosenberg, Paul Orban, Ted Tom Dant and Ed Martin.

were Russell Gheen, Max N aule, Bill Hamilton, E:rl Landram, Herman and Leo Lawrence, Clint J.aLrghlin,

The merger is annottnced of four \\rillapa Harbor luml,er manufacturing firms, the Raymond Lumber Company, Lewis Mills & Timber Company, \Villapa Lumber Company, Sunset Timber Cornpany.

The Douglas Fir Plyu,ood Manufacturers, which reprcsents 17 Oregon and Washington plyrvood plants producing 100 per cent of all Douglas Fir Plyr,vood, announces that it is planning one of the biggest cooperative advertising campaigns errer attempted in the lumber industry.

I'aul Penberthy has organized the Penberthy Lumber Company and opened a new rvholesale hardlvood lumber vard at 829 East 59th Street.

The l'acific Door & Sash Company been placed in receivership, and \\'r. W. receiver.

W.itc todoy, or mo;l the coupon below. ORNYIE will rhip dynomic FlGr lil.rdurG ond o hondromc dirploy rocl thot moke ccrtoin

OINYTf Tron:luccnr Soilding Ponel: rell themrelvet And, rcmcm.

bcr: ORNYTE ond ORNYII clonc offcrr itr dcolerr o STASIE PntCE

PROGRAi.i! Price will bc <honged only oftcr o ninimun of 90 doyr

odbne nolic. lo dcqlerr. lhir dclivey rchedulc ond pricc policy bvild top lcvcl profil into ORNYIE Building Poncls. lhlr prctlt

ll wondcfiol naw

Cclilornig Colors

of Los Angeles has McComb appointed

President's Report-by Woyne Mullin

(Continued from Page 23) one-third more much.-needed revenue. In addition to increasing income, your Finance committee has \\,atched the out-go. Expenses have been cut where possible-and certainly have not been increased. The result is more in the bank than one year ago.

To sum it all up, annual elections are no\\, held for the office of director-the membership has been increased by 24/o-our income has been increased by reason of the nerv membership and a change in the basic dues structure-and

Hunringron Drivc, Sqn l$orino 9, Colif.

CONSISTENT GRADING PROPER PACKAGING

FAST, REGULAR, VOYAGES

To Serve The Retqil Ycrrds of Southern Cqlifornio

C00$ HEAII TUMBER and PIYW(I0D COMPAI|Y

outgo has been decreased where possible. Your assclciation, as of now, is ready to move forward.

A month ago, we hired our first field m3n-urhe5s 1esponsibility it is to promote acceptance of the nerv lumber grades and grade names. We members \\.ant our industry to be more honest because we believe that honesty pays off in profit. 1Me r,l'ant to sell grade-stamped lumber, so our customers rvill knorv they are getting what they pay for and to prevent other dealers f rom substituting Utility for Standard or Construction, without the customer's consent. We want the building officials to okay the acceptance of those grades lve knotnr to be suitable for the job. The problem is too big and too complex to be handled by Rex Clark and his Lumber Grades committee r,r'ithout salaried help. E,rik Flamer, a former lumberivholesaler, has taken this job for six months. We hope it is finished in tl.rat time. Right now it is too big for us as dealers and the association can help solve it because of our increased income and increased membership.

This morning ths board of directors passed a resolution authorizing the ernployment of another field man-one r,vho will also be the assistant manafIer. For this important position, we picked a retail lumberman from Southern California who is acquainted with association problems before he takes the job over. He was formerly manager of the Patten-Blinn yard at San Diego, served in the Army four years and came out a lieutenant-colonel, formerly president of the Sa.n Diego Lumbermen's Club, a past president of the San Diego Optimist Club, and has been until now branch yard manager for the Patten-Blinn Lumber Co. ir-r

The

home improvement promotion in history ,is now rolling. Throughout lhe yeor you'll reqd this slogonOHI -'55... the yeor to FIX!

We cqn tell you how to tie in with products like these:

Tqkes the Guess-Work Out of Selling lumber ond Building Moteriol hgmsqssures proper Profii ot point-of-sole. Let us show you how il's done. Don't lel "Mqrk-Up"

&,

charge of their 21 branches. For your association, he will be the go-between for the outlying areas and the central office. He comes to us with enthusiasm for the job and its challenging problems. If we had combed the United States, we could have found no one more suitable. His name is Georgg Cordrey and he goes to work about May 15, 19-<6.

Nor,v, with Orrie Hamilton, our hard-working and efficient executive vice-president; a staff of two field men, and an office force of four, your association has the tools for achieving its legal objectives. The task tl-ris coming year will be to improve upon the accomplishments of the past year and to correct our errors. We will need to watch expenditures, because our budget rvill be a close one. If you are unfamiliar with your association benefits, call at the office at 111 West 7th St. The staff will be glad to see you and to show you around. You will be pleased witl-r this efficient organization that operates so well our insurance program, our collection service, and a multitude of other services. We oflicers appreciate the help you members have given, and above all we appreciate your goodwill. Your directors have served on committees and have attended meetings. It is their unselfish help that has made for progress. They are your unsalaried employees. We must not forget that our associate members have given us their interest and their financial support. Reciprocate-they deserve it. All of us will keep trying to improve our industry. Give us your ideas-we need them.

Your Association is moving forward in 1955. Let's be "Friendly Cooperators" and not "Unfriendly Competitors."

Thanks for the privilege of talking with you.

Depe ndob Ie

QUALITY SERVICE

DAvis 4-4973

FAculty l-275O

MILLWORK & STAIR CO., INC.

13O5 West 132nd Slreel, Gordeno, Coliforniq

"ovER A euARrER cENTURY oF sERvtcE & riprnttruct"

Keirh Horry Joins H&M in Sqcrqmento

Jerry Mashek, head man of Hill & Morton, Inc., C)akland lumber wholesalers, announces the appointment of Keith Harry to Hill & Morton's Sacramento office on May 1. Harry r,r'il1 assist Bill Ketshaw in both buying and sales in the Sacramento and San Joaquin Valleys, rvith special emphasis on pine and other Sierra species.

Mr. Harry, a former partner in Oregon Fc.irest Products Co.. Portland, comes to California with a rt'ell-rounded lumber experience. He was raised in Coos Bay, Oregon, and is a graduate of the University of Oregon. He gained his original lumber experience by working in the rvoods as a log scaler and chain man, and gradually worked up through grader, edgerman and practically all phases of the manufacturing end. He later became active in fhe buying and selling of West Coast lumber and has a wide acquaintance of friends from Canada to Texas.

Sqn Frcrncisco Roddiscrqff Lumber Division Moved to Pcllo Alro

Knute Weidman, head of the Roddiscraft, Inc. lumber division in San Francisco, announces the opening of new lumber division offices in Palo Alto, effective May 7. Weidman may now be contacted at 535 Ramona Street, Palo Alto-phones: DAvenport 4-2847 or DAvenport 4-0312.

In addition to the Palo Alto offices, Roddiscraft, Inc. mair,tains lumber division offices in Medford, with Jim Lowman in charge; at Ar'cata, with Art Milhaupt and Daryl Bond in charge, and a new office in Arcadia, headed by Pete Speek and Bob Eldredge.

As Advertise I in *u+*t

FOR GREATER PROfITS osk Your WESTERN DOOR & SASH CO. mon oboul the presold Rylock line. Sirtributed by

H- Yu* Ir**MArroN o

All inquiries regarding NE\U7 PRODUCTS, New Literature or booklets and other items mentioned in this section should be addressed to THE CALIFORNIA LUMBER MERCHANT, Room 508, 1O8 West 6th St., Los Angeles 14. Your inquiries will be promptly forwarded bv us to the manufacturer or distributor. who will then'answer your inquiries direct.

prevent turning of carriage bolt in any operation. Prongs are deeply embedded in the lvood. These Ace fasteners are easily and quickly installed by using an angle hand allen rvrench, straight power type allen lvrench, or a power spanner lvrench. Ace Krvik Nuts and Torque Washers are used in pallets, pallet bins, skids, crates, boxes, trusses and many other industrial rvood items or composition fabrication. These are lor,v cost, high speed, greater strength ancl of equalizing design. Engr. Bulletin No. 508 available'upon request.

Folding Steel Legs Moking Portoble Sqwhorses dnd Tobles

TOOL HOITSTER, a ne\\' idea in tool holding for mechanics, honre n,orkegs, farnrers, in iact anyone rvho uses tools. It has been field-tested for five years and has 1>roven to be the best method for keeping tools at hand. It eliminates torn pockets and keeps tocils, flashlights, etc., from dangling loosely at the knee. This handy l.rolster clips on to belt, pocket or nail apron. The tools flip in and out o[ the holster u'ith the greatest of ease l ith only one h:rrtrl motion, acting as a third hand, leaving ltoth hands free for more efficient ancl safer u'ork. The holster is piated, patented and fully grrarar.rteed. lt is macle to hold ail types of hammers-tinsnilrs, u,renches, hatches, hammer tackers, garden tools and flashlights. Retails for only $1. Manufactured by-\TANISH I'I{OI)IJCTS, 1810 S. Ailport St., Chicago 8, Il1.

Weldon Folding Steel l-egs are designed and engineered to produce a reciprocal gripping lever action on a standard 2"x1" r,vhen legs are opened or spread at the bottom (as indicated in the photographic illustration). The legs are fabricated lrom l/8" angle iron rvith all moving parts riveted. They are reported capable of supporting frorn 500 lbs. to 2,000 lbs. in pairs, depending on their height. Available in pairs, standard Weldon Folding Steel Legs are manufactured in 1,4", 25", 3A', 36", 4Z', and 48" heights. Special sizes can be oroduced to specifications.

These nen'ACE KWIK NUTS are a combination nutand-n'asher fastener specially designed for high speed industrial l'ood applications. Only one drilling operation. No counterboring and rveakening of boards. Positive locking devicespanner notchesand allen sockets. ACE TORQUE WASHERS are designed ancl constructed to

The upper "gripper-clarv" portion of the Weldon Folding Steel Legs is engineered for "biting" into standarcl 2x4 lumber. Tl.ris makes the legs adaptable to carpenters' salhorses, painters' and decorators' scaffolding, work benches, drafting tables, boat repair scaffolding, outboard motor racks, tables, etc.

The advantages claimed for Weldon Folding Steel Legs are that they are easily, quickly applied or removed, making the ecluipment rvhich they forrn cornpletely portaltle; completely stable rvhen applied to2x4. The "gripper-clau's" rvhich constitute the upper portion of the Weldon Folding Steel Legs have protruding teeth on both sides rvhich converg'e on the piece of r,vood placed betl,veen them rvl.ren legs are opened at the bottom ; equipped tvith alignment flanges

which maintain accurate positioning of wood in horizontal and vertical relationship to legs.

For details and literature: Weldon Products, 1451 East Nine l\Iile Road, Hazel Park (Detroit), Michigan.

New'Fin-lrim' Cqsemenl by Ceco

A new exclusive aluminum "integral fin-trim" residence casement has just been introduced by Ceco Steel Products Corporation. Installation costs are less than for any other r,vindow, according to the manufacturer, because (1) there are no fins or outside trim to attach, and (.2) rongh openings are easy to figure, rvith no complicated mathematics.

Lumber SeGrl 'G'

End Seqler thqt prevenfs DOWN GRADINO

Srop ling bers by sproying. Cost -35C per

excessive end splitof lumber qnd timin the stqck. Applv is low

This windorv saves time in any kind of construction. In frame buildings, siding material can be easily applied up to the trim, rvithout other finishing. Fin portions are punched for anchoring rn'ith screws or nails. In veneer and masonry construction, the trim can be used as a convenient masonry guide. In solid masonry, the fin gives anchorage in standard openings. In stucco construction, the trim is the right depth for framing.

This new Ceco r'vindow is available in popular types and sizes from Ceco's nationwide netu.ork of rvarehouses and dealers. A special style has been designed for use with stucco construction in Western states.

For sizes, prizes and details, n'rrte Ceco Steel Products Corporation, General offices, 5601 West 26th St., Chicago 50, r1r.

New Exterior Pqint Resists Sea Air, Fog

Exterior paint that will not blister or peel, and which resists mildew, chemical furnes, sea air, fog, smog, gases, stains and alkali has been developed by a leading Ohio paint manufacturer, Frey-Yenkin Paint Co. Technical bulletins can be obtained and a marketing prograrn and pricing schedule soon will be worked out to handle the new paint.

DI9TRIBUIED

CATIFORNIA BUILDING PERMITS FOR. TNARCH

The 25 leoding Construcfion Jurisdictions of rhe West - Mqrch, 1956

SCRIA Celebrotes Biggest Yeqr

(Continrred from Page 20)

Gorce believes the industry should not only require but insist upon the pre-employment physical.

Rex Clark then took the microphone himself to speak briefly on the latest developments and early applications of the recent new west coast lumber grading rules. He believes the code lilings will probably take a year to get rolling and thinks Los Angeles County will go along with the city, which has a uniform code. The SCRLA hopes the county will soon demand grade-stamped lumber under the new grade names and Mr. Clark said dealers need have no fear in starting the stamping.

Attendance at the exhibit booths again occupied the dealers until the noon luncheon session.

C. Gilmore Ward presided at the April 18 luncheon meeting. He introduced the session's only speaker, J. Horvard Edgerton, president of the California Federal Saving and

IIIGH SPEEII MItt FACITITIES

Loan Assn., Los Angeles, rvho covered a great deal of territory to the enlightenment of his audience 'rvith "The Law of Supply and Demand Has Not Been Repealed."

Entertainment at this session was provicled by Orbie

GAL- PAC I FI G

R.W. llAtT|lll & c0.

Wholesole Lumber

475 Huntingfon Drive Son Morino 9, Colif.

PYrqmid l-2127

Sales Representatives in Arizona and New Mexico

CO.

Cleghorn, a tenor. The displays and further showing of the interesting motion pictures, as well as '"bu11 sessions" in the many hospitality rooms of the suppliers, occupied the conventioneers until the annual banquet that evening in the Embassy room.

Robert R. James, manager of the Macco Lumber Co., Paramount, Calif., officiated at the annual banquet. The superb entertainment at this event was called one of the best shows Orrie Hamilton has ever staged for a SCRLA annual. Sparked by Bill Thompson of the Fibber McGee & Molly show, who confounded his audience by entering in the guise of an important lumber executive and declaring lumber names had just reverted to numbers, his dramatic hoax set the stage for the following excellent acts: The Sheppard Brothers, world-famous Sn'iss bellringers; Irene Ryan, the lovable, zany star of all entertainment mediums; Jon and Inga Zerby, dance stylists; Bob Douglas, singing star of many Broad'ivay hits, and West and Maza in "So This Is MUSIC?" Phil Arden conducted the orchestra in his smooth rhythms.

Speciolizing in

Ponderosq

Cleqr Fir tlnd Redwood

"Early Birds" Start Final Day

In addition to the extra breakfast session which was held this year, the customary Early Birds Breakfast was again staged, on the final morning, April 19. A good crowd of dealers and guests gathered in the new ballroom of the Ambassador at 8 a.m. to honor tl-re respected elder dealers of the SCRLA as usual on these memorable occasions. President Mullin introduced H. Park Arnold, vice-president and manager of the Fox-Woodsum Lumber Co., Glendale, to preside over the session after first praising him for his fourtime presidency of the association, his rank in the National Retail Lumber Dealers Assn., his many civic honors, etc. Park Arnold, as almost everyone knon's, is a dealer rvith few peers on the platform. He was in his usual rare form as he introduced "the Old Crows, Old Brzzards, Old Foresters-or just the'Early Birds." As Mr. Arnold called the ro11 of SCRLA's active, associate or sustaining members who have been contir:.uously engaged in the business forty or more years, each name present stood to be honored by his fellows. They comfortably filled the head table across the long platform this year but, unfortunately, many had to remain absent because of the press of business, distance to be traveled, or for other reasons.

This was the roster of Early Birds at this 39th annual gathering (those not present are listed in bold face) :

dNh\ E. C. "Brcndy" Brondeberry Witliorn "Bill" Buefiner

Herman Loehr, Harvey Miner, Frank Gibbs, John W. Fisher, Hal Bailey, Asa Fickling, Chester Pontius, Ross Blanchard, Chester Knight, Percy Merithew, Herschell Larrick, Sr. (Mr. Larrick rvas busy at home in Solana Beach preparing an Open House for the latest remodeling of his fine yard rvhich rvill be reported with photos in a June issue of The MERCHANT), Connie Ganahl, Paul Hallingby, Walter llarris, Roy Sandefur, Everett Parker, Don Sutherin, Albert E. Rogers, Emil Srvanson, Ed Houghton, L. A. Beckstrom, Sr., Ed Stoner, Sr., John Stricklin, Horace Wolfe, A. J. McMillin, Marco Nicolai, Chas. Sommes, Percy Brunner, Steve Hathaway, Walter Spicer, Russell Mullin, Hayward Dill, Charles Dill, Fred Holmes, Iloward Ware and Art Penberthy. Also introduced from the floor was Kenneth Smith, a longtimer from The Pacifrc Lumber Co. visiting from the north.

Lathrop K. Leishman, co-o\'vner of the Crown City Lumber & Mill Co., Pasadena, handled the installation of officers and directors for the new term at this time. He seconded President Mullin's earlier convention remarks that 1955-56 had been an outstanding year in SCRLA history, praised the "linest board meeting in memory" on April 17, and installed the officers named at the start of this story. He then named the directors and introduced these new ones for 1956-57: Tom Fleming, Ralph Russell, William F. Van Matre, Carl Bauer, George Hammond and Vaughn Davies.

Park Arnold next introduced the first speaker oi the breakfast, James C. O'Malley, secretary and salesmanager of the vast O'Malley Lumber Company retail yards and allied interests in Arizona. Mr. O'Malley, of Phoenix, is currently the second vice-president of NRLDA. His topic for the SCIfLA members was "Is It Possible to Merchandise Quality Building Materials in Caiifornia and Arizona?"

"The anaesthetic of the rising economy has dulled our thinking," O'Malley began. "We have sacrificed quality planning to political pressure, tract builders and S-percenters. Retailers have been trying for years to push quality materials. We can't set prices any more-that's a thing of the past. But we can set a standard of quality," he said.

The Arizona dealer told of formation of the Lumber Merchandisers Assn. in his state and other progressive moves (excerpts from Mr. O'Malley's speech will be printed in a future issue).

In introducing the next speaker, Hal Brown, Park Ar-

nold told of Brorvn's tmly outstzrnding record the past year in recruiting membership for the SCRLA. \{r. Brown threrv many a pithy, prlr1g-ent paragraph :rt his listeners under the title of his talk, "Are We Neglecting Our Business As Citizens ?"

"We should be as careful preserving and safeguarding our corlntry as \\'e are our businesses," he declared. "I-ethargy on our part gets tls just what lve deserve in politics."

Brown cited the fact that in Jefferson's time, one out of every 350 persons was a government employee ; today it is one out of every nine. "With us, if rve go in the red, our business is licluidated; if the government goes in the red, the result is inflation." \Varning that "rvhat is past is prologue" in government language, Mr. Bron'n s:rid, "Broth-

ers ! You ain't seen nothin' yet !"

Park Arnold thanked the exhibitors for their support and displays at the convention and urged contir-rued dealermember support of the suppliers. The big breakfast session concluded about 10:30 a.m.

Hoo-Hoo Are Heard From

Not that the 39th annual rvasn't in high gear right from the start, but the convention really got going vr,'hen llooHoo got into the act with the noon session the final day, April 19, at the annual time generously provided by Executive Vice-President Hamilton and the SCRLA board.

Meeting in the huge Embassy room with the assembled SCRI-A members in cooperation r,vith the combined HooHoo clubs of atl Southern California, a huge overflow crowd caused extra tables to be placed right arnong the exhibit booths. Wayne Mullin introduced John D. Sullivan of the \\restern Lumber Co., San Diego, president of the San Diego Lumbermen's Assn. and prominent in Hoo-Hoo Club 3 there, and James H. Forgie of the Robert Osgood company, Los Angeies, acting Snark of Los Angeles HooHoo Ciub 2, who together shared the duties of presiding over this session of the convention.

An exciting fashion show was staged during luncheon for the benefit of Hoo-Hoo-Ette members who rvere also in attendance at this big Hoo-Hoo Day, and r,vho had members there from both the L. A. and San Diego clubs.

Snark Forgie introduced distinguished Hoo-Hoo at the head table : Mabel Staser, president of Hoo-Hoo-Ette Club No. 1, Los Angeles;Bob Heckel, Snark of San Diego Clulr 3 ; Bert Holdren, Snark of the Riverside club : Stark Sow-

Club 2 Snqrk Jim Forgie (left) ond Orrie Homilton (right) staged the Hoo-Hoo doy during lhe convenlion

ers, Deputy State Snark of Southern California this terrn ; Bob Gallagher, Gurdon of the Supreme Nine in the International, who came for the occasion from Albuquerque, N. N ., ancl last but by no means least, Sr.rark of the Universe E. G. "Dave" I)avis of the International Concatenated Order of Hoo-Hoo, California's very orvn top Hoo-Hoo this year, who graced the convention lvith his presence.

Local Snark Forgie told of current projects of the Los Angeles Hoo-Hoo, including the very u'orthy u'oodr.vorking shop to be furnished by donations for the LaVerne Boys Home. Forgie then introduced Big Snark Davis for the major speech of the occasion. Davis distinguished the day SNARKS WERE A DIME-A-DOZEN (figurorively speaking, of course!) on Hoo-Hoo Doy during the convenlion, Ponel I (left) shows (left ro righr): Snork Heckel (Son Diego), Snork Al Bell (5on Frcncisco Club 9), Deputy Stote Snork Sowers (SoCal), Snork Holdren (Riverside), Snork of the Universe Dqvir. Snork Forgie (los Angeles) and Gurdon Gollogher of the Supreme 9. Photo ot right shows Don Bufkin (ex-SoCol DSS), Roy Stonion, post Snark of rhe Universe wifh Dove Dovis, and "Filz" Fitzpofrick, who is olso shown in Photo I of Pqnel 2 wirh Rivarside's Holdren, which club "Fitz" recctivqted when he wos Club 2 Snqrk. Next: Jerry Wesrphol ond Forgie, ond (right phoro) Holdren, Sowers, Dovis, Gollogher. Photo l, Ponel 3: S. D. Snork Heckel with o predecessor, ex-Snqrk Herschell Lorrick, Jr, of 1954;' next (1. ro r.): lorrick, Heckel. Dcvis, John 9ullivqn of the SDIA ond two exhibitors; ond lost (but nof leost): Son Diego's Snork introduces Top Snork Dqvis to the fomed Son Diego Hoo-Hoo Quqrtet (see Pcges 58 ond 6l)

GOSSl|ll - HARDII|G lUtlBER CO.

Gorlin

hone-Yel

and the International Order with his remarks and extended the invitation to visit San Francisco for the Hoo-Hoo annual this September.

John Sullivan introduced the only business speaker of the noon, Al Robertson of Oklahoma City, whose "Nine Ways to Close a Sale" was as wise as it was witty (Appliance Dealer Robertson's speech is reported else.r,vhere in this issue under the coverage of the LMANC convention starting on Page 12.)

Dr. Wendell C. Close, who coordinated and moderates the highly successful Retail Lumber Training Institute conducted by the Riverside Hoo-Hoo club starting last January, made a few to-the-point remarks about that in his earnestly engaging young manner and told of the similar seminar being planned for Los Angeles dealers this fall.

The far-renowned and always delightful San Diego HooHoo Quartet were unfortunately programmed last on the noon session but harmoniously upheld the good name of Hoo-Hoo, their home club and close harmony with three grand numbers. They consented to a loudly demanded encore that almost cost them their train home but investigation proved they caught it by an arpeggio.

The final drawing for attendance prizes was a joyous part of the session and President Wayne F. Mullin officially closed the business part of the convention r,vith announcements, thanked the exhibitors for the beautiful prizes. and

How Lumber Looks

(Continued from Page 1)

March 1955; stocks on hand that date were 372,820,0A0 feet, compared to 344,237,W on March 31, 1955.

Southern Pine Association reported for 1O5 mills in the rveek ended April 28: production, 22,847,000 feet; shipments, 21,151,000 feet; orders , 2I,637,000 feet. Orders were Il.lB% and production 17.40/o above the 3-year average.

Douglas Fir Plywood Association reported orders of 79,712,000 feet were 30/o below production of. 106,327,W feet in the rveek ended April 28, with an unfilled order back1og of 319,033,000 feet. For the year to date, production was 9.0/o above and orders 3.9/o below the similar 1955 period.

National Retail Lumber Dealers Association reported total retail lumber stocks March 31 rvere 5,400,000 bf ,2.0% more than on February D but 1.2/o less than the end of March 1955. Retail lumber sales during March were 18.7/o above this February but 3.4Vo less than March 1955.

adjourned the 39th annual.

The annual dinner-dance was held in the Ambassador's Cocoanut Grove that evening, with L.A. (Andy) Beckstrom, Jr., presiding on leave from the Arcadia Lumber Co.

The excellent menrl, floor show starring the Grove's Jane Froman, with Murio and Sheila. dancers. and Music in the (Russ) Morgan Manner brought to an end all the successful events climaxing the Southern California Retail Lumber Association's 39th and most successful year. ff there are "stars in the eyes".of President Mullin, Convention Manager Orrie Hamilton and all the dealers and guests who attended, they are justified by reflection from the gold stars on the SCRLA's report card.

Rcrte-Position wcnted $2.00 per column inch

All others, $3.00 per column inch

Closing dqtes lor copy, Sth cad 20th

MANAGER WANTED

WANT ADS

Working manager for new building materials yard-all finished products. Located in Bay area. Salary open.

Address Box C-2500. California Lumber Merchant

108 West 6th St.,Room 508, Los Angeles 14, Calif.

WANTED

Assistant managers and salesmen, age 25-35, by fast-growing organization in San Joaquin valley, offering many opportunities for advancement. Medical andretirement plans available.

UNITED LUMBER YARDS

Box 731, Modesto, Calif.

EXCELLENT OPPORTUNITY

for salesman to join growing wholesale lumber company. L.C.L. & direct sale, with emphasis on direct selling. Some travel. Experience in Southern California rnarket desirable. State experience and your requirements in first letter.

Address Box C-2505, California Lumber Merchant

108 West 6th St., Room 508, Los Angeles 14, Calif.

LIVE-WIRE SALESMAN WANTED

We want a live-wire wholesale lumber salesman for San Francisco andBay territory. Must be able to handle responsibility and willing to work hard to get ahead. For sucha man we offer the best deal in the west. All replies confidential.

Address Box C-2503, California Lumber Merchant 108 West 6th St.,Room 508, Los Angeles 14, Calif.

WANTED,: EXPERIENCED LUMBER ACCOUNTANT

By progressive wholesale firm in San Gabriel valley. Right deal to right man. Write full qualifrcations.

Address Box C.2506, California Lumber Merchant 108 West 6th St., Room 508, Los Angeles f4, Calif.

POSITION WANTED

In Northern California as Sales Manager, Management or Sales. Over 15 years' experience in lumber business. Thoroughly familiar with Eastern markets.

Address Box C-2507, California Lumber Merchant 108 West 6th St., Room 508, Los Angeles 14, Calif.

EXPERIENCED, WOMAN DESIRES POSITION

12 years lumber and lumber products. Thoroughly familiar with costing anC pricing, credits, payroll & taxes, insurance, inventory & all offrce detail. Los Angeles area-preferably West.

Phone: WEbster 3-6036

$A1I

DTSTRIBUTORS AND WHOTESALERS

Oclk Stqir Treods-Thresholds

Door Sills-Hqrdwood Mouldings ond

Pqnel-Wqll

qnd Domesric-Philippin+Joponese

Hqrdwoods

Wqrehouse Delivery or Caiload Shipments

610I SO. VAN NESS AVENUE los Angeles 47, Calil. AXminster 2-9181

Nomes of Advertisers in this Deporlmenr uring o blind address csnnol be divulged. All inquirier ond replim should be oddressed to key shown in the qdveilisemcnl

EXPERIENCED LUMBER SALESMAN AVAILABLE

Four years in the lumber business. One year in an Oregon mixedcar mill, one year in a Southern California retail yard in preparation for wholesale lumber selling. Then two years wholesale lumber selling C.L., L.C.L., and T.L. Age 30, family man, college graduate. Desire San Francisco or San Diego area distribution yard.

Address Box C-2504. Californih Lumber Merchant

108 West 6th. St.,Room 508, Los Angeles 14, Calif.

\vANTED

Job in Southern or South Central California as assistantnunager of large lumber yard, or traveling for wholesaler or manufacturer of building materials. 32 years of age with five years'traveling for wholesale building materials house and five years operating own lumber yard in middlewest. Available in June.

Address Box C-2508. California Lumber Merchant

108 West 6th St.,Room 50!, Los Angeles 14, Calif.

MILL REPRESENTATIVE

Will sell your lumber (Fir or Redwood) in Southern California Formerly associated fo,r 20 years with highly rated Los Angeles lumber wholesaler. Desire direct mill representation. Interview in North or Los Angeles.

Address Box C-2416, California Lumber'Merchant 108 West 6th St.,Room 508, Los Angeles 14, Calif.

COLLECTIONS SLO\JV? SPEED'EM UP'!

Stick our REMINDERS on statements, Collections will surprise you-and you'll still keep customers. Attractive, assorted designs. 500 for $3;-1,000 for $5;-3,000 for only $12, or generous Trial Lot $1. All postpaid.

THE STATIONERY SUPPLY

P. O. Box 3803 Oklahoma City 6, Okla.

FOR RENT

Lumber Storage Area and Office Space. Adjacent to complete custom mill, with spur and dry kiln facilities. Locatednear Santa Ana lreeway.

ASSOCIATED MOLDING COMPANY

7L25 Telegraph Road

Los Angeles 22, Calif..

FOR SALE

Cabinet Shop grossing $40,00O a year in fast-growing Garden Grove. Plenty of business. A steal at $4,000 plus inventory.

BOULEVARD CABINET SHOP

10371 Garden Grove Blvd. GardenGrove, Calif.

FINE LUMBERYARDS FOR SALE

WE have some fine lumberyards for sale and will be glad to give you full information ...Call us if youwant up-to-the-minute listings or re{er to our ad in the May 1 issue of this magazine. If YOU want to sell YOUR yar4 give usa ring and we'll go right to work on it. We Know Our Business , Our Business Is Yards For Sale.

TWOHY LUMBER CO.-Lumberyard and Sawmill Brokers

714W. Olyrnpic Blvd., Los Angeles 15, Calif., Rlchmond 9-8746

FOR SALE_SOUTHWEST YARD

The most outstanding yard in southwest is for sale due to owner's retirement. City of 300,000. Established business, mostly wholesale. Particularly adaptable for wholesale concentration yard. Sell or leaseequipment and improvements to responsible purchaser. Inventory at market-no bonus. Exceptional opportunity.

Address Box C-2494, California Lumber Merchant 108 West 6th St.,Room 508, Los Angeles 14, Calif.

NEVADA RETAIL YARD FOR SALE

For sale at cost of inventory & equipment, approx. $35,000, a retail lumber yard and general building supplies. Located in one of the fastest-going areas in Nevada. Doing approx. $200,000. Owner will carry land and buildings on ten-year contract or lease.

P. O. Box 661, Fallon, Nevada

F(lRII . LU $SI E R, IJIG.

HERON tUN[ts8R. COMPANY INCORPORATED

Whofesofe Lumber and Mouldlngs

RETAIL YARD FOR SALE

For sale at cost gf inventory and equipment (approx. $30,000), a retail lumber, builders hardware and paint store. Excellent location for Do-It-Yourself trade. Doing approx. $150,000 and can be increased materially. Owner must sell because of health.

W-T LUMBER COMPANY

1919 Whittier Blvd. Montebello. Calif.

FOR SALE

ORTON SINGLE SIDE PLANER with 25-H.P. motor,30,, wide, 12',opening-$500. Can be seen at MULLIN LUMBER COMPANY

FOR SALE_USED LIFT TRUCKS

One Gerlinger, 8-ton capacity; One Hyster, 7ft-ton capacity, and One Ross, 9-ton capacity. These machines are in good operating condition.

BURNABY and WILLIAMS

FOR SALE

One 1946 Model 90 Ross Carrier, 30,000 lb. capacity, 66" arms-in good operating condition.

GEORGE WINDELER CO.. INC.

B U Y_SELL_REPAIR_SERVICE

Fork Lifts andStraddle Trucks. Complete shopand field service. Portable Welding, Special Fabrication, Steam Cleaning and Painting. Service Available 7 Days a Week. All work guaranteed.

COMMERCIAL REPAIRS AND SERVICE

1115 North Alameda Street, Compton, Calif. Phones: N.Dwmark l-8269, NEvada 6-4805

FOR SALE

ftfWhite Fir Stickers-15,000 pieces L-/sxl-y8-5, 15 pcs. to btmdle. Price per piece l0 cents each. Stock cut to exact length. Goodly lortion are clear strips.

Mixed Fir and Cedar Stickers-8000 pieces 2x2-5 at 15 cents each.

Fir Dividers-2fi)0 pieces 4x4-5 at 35 cents each.

Fir Bottom Bearings-600 pieces 6x8-5 at 65 cents each.

BRUSH INDUSTRIAL LUMBER COMPANY

1500 So. Greenwood Avenue, Montebello, Calif. RAymond 3-3301

tr*** .GIPO" LUMBER HANDLING

Labor available for Car Unloading, Sorting, Sticking. "Free" 1956 Printed Price List. Arrangements made for Lift or Carrier Hauls from any public team tracks.

CRANE & CO.

5143 Alhambra Avenue

CA. 2-8L43 Los Angeles 32, CaliL.

SAVE! FORK.IIFT BARGAINS

8rg Drscountr on New 9urplus Pqts Jor Att ,tokes ond Models of Forklllrs

Used Good, Reconditioned or Rebui.t & Gid. 2,O0O-lS,GOO lb. cop.

Hyster 150 15,000 lb. cop., rebuill & suorqnleed -----.-.$4950

Rosr'19 HT,..6,000 lb. cop., reconditioned -..-..-........,-.,-..--..--...-........--..-....--.$2950

Clork . 6,000 lb. cop., rebuill & guoronfeed ..-,............--$1250

CIARK 2,000 lb. Gop,, w,/hydroulic Cotlon Grobs, r€conditioned -...-.,,-..--.....---.--$1895

Clork 3,000 & 4,000 lb. cop., recondr'fioned ----.....-..---------.-----..------.-.-...-.--.-$1795

Clork plonelooder 3,500 lb, cop, pneu. tire5, rebuilt & guoront€ed .-.---.-$2650

lowmoror tT56, 6,CO0-lb. cop., robuill & guoronieed ,$l6r

GERtf NGER FORK-UFT, 1 2,OOO lb. cop.-------------- ------$3 1 OO

Pons for GoterpillorlnlerndlionslLe Tourneou

Loroin - BuckeyeEuclidNorlhwestelc. New 3-Ton Ghain Hoists Spur Gearedl0 fr. Ghnin Fqll..-..

Pe'ztotoah

Herb Meier, Arcadia, Calif., wholesale distributor, spent part of April on a srlrvey trip to Eureka, Crescent City, Brookings and Medford, and also managed to squeeze in a couple days' fishing on the Rogue river with Rodger Comstock, salesmanager of F. L. Hearin Lumber Co.

Jim Tattersall, partner in the Security Paint Company, Los Angeles, is back at his desk following an illness. He showed his fiber by immediately planning a swing around California and Mexico calling on retail lumber dealer accounts.

Bob Mathis of Mathis-Jenswold Hardwoods, Inc., Oakland, recently spent two weeks up Oregon and Washington rvay calling on Northw-est distributors.

Vaughn Ladd, manager of the Hayward Lumber Co. yard in Blythe, Calif., \r'as admitted to Riverside Community hospital last month for skin surgery but expected to be out early this month. During Ladd's absence, Wayne Pinkerton has been serving as manager of the retail yard.

"Peyt" Maloney, Continental Lumber Sales, San Marino, spent part of April in Eureka and Arcata arranging for a northern California procurement ofifrce for the rvholesale lumber firm he partners with Lou Holland.

Tom Parker, Getz Bros. & Co., San Francisco, spent the last trvo April u'eeks calling on Getz accounts in the Portland area.

Jim Mcleod, Mahogany Importing Company, l,os Angeles and Manila, returned from Texas last month, rvhere he spent trvo rveeks visiting friends and business associates in the south.

Bill Brauning, salesrmanager of Eureka Iledrvood l-umber Company, \\'as a recent visitor in I-. A., rvhere he attended the SCRI-A convention and covered the southern territory rr'ith Dean Jones, manager of the Dolvney distribution yard.

Stan Eznekier of the If. L. Bruce Co. Oakland office is

convalescing at home after two weeks' stay in Merritt hospital rvith a heart attack. Art Wah,l of the Bruce Co. reports Stan's recovery is satisfactory and he should be back on the job soon.

Fred Brumbaugh, salesmanager for the Coquille (Ore. gon) Plyrvoocl Corp., spent the early part of May in southern California, rvhere he covered the territory with Jack Carlow, executive of the Carlow Company.

Bert LeCrone, general manager of E. U. Wheelock, Inc., I-os Angeles, has been active in northern California for the past several rveeks making arrangements for early summer shipments to the Southland office.

Hac Collins, partner in Twin-City Lumber Company, San Rafael, attended the T.exas lumbermen's convention in San Antonio April 15-17 and then spent another v,/eek in the Southland calling on T-Customers.

The peregrinating Horace E. Wolfe was off again follou'ing the SCRLA convention last month. He postcarded the CLNI from Asti, CaliI., April 24, where he was north on lumber business for Marquart-Wolfe of Los Angeles. The card pictured the interior of the tasting room of the Italian Sr,viss Colony Winery in Asti, 85 miles from San Francisco on the Redwood highway, so one presumes Horace's trip

n.as not ALL business !

Frank Billings, Rounds Lumber Co., is recovering fronr that successf ul occupational hazard-ulcers. He had to pull into Franklin 66-"pital, San Francisco, late in April to undergo trl'o weeks' tre:rtment, relrorts ]{ounds Salesrnanager Harry Merlo.

Bill Belau, salesm:rnager of Lumber Mill & Supply Co., Roseville, Calif., spent 10 April days callingonsouthern California accounts with the company representative, Virgil Howard. Ted Hoyt, general manager of the wholesale firm, plans to visit Los An,geles this month. Belau said the first mouldings from the nern' plant had started to roll and LM&SC is norv in position to furnish Douglas fir ancl rvhite fir mouldings and jambs in volume.

(Tell theru that you sazu il in Th.c Cali,f ornia Lumber Merchant)

ADVER,TISER,S INDEX

in olle.nole i.!u6r

Anderson-Honson Co. ....--.-.-.-...-....,-..-.,,-.,-

Big Town ium'ber,

Ed lumbet Co'

Produclr

Freem!tr E co', Stephen G'

Golleher Hordwood €o. .-.......,-----.---,----.--.67

Bfiss & Gqte: Lmber Co. .................._...-.62 Gomerrton & Green Lunber Co. * Blue Dimond Corporotion .-..--..........-.--60 Gerlinger Corrier Co. ---..-.....--..-............-.-,39

Lowrence-Philipr lcmber Co,

Lerrell Lumber Co. .....-...-------.........-...------.3I

Long-Bell Lumber Co. ------,--.-.--,.------.--.-* loop Lumber a ilill Co. .............-.-..,......... * loc-Col lumber Co. ---.---------,-.-.-,..-.-----.----.:l los Angele: lumber, ln<. .........-.............. I

Lumber Corrier Senice, ln<. ......-..--.,.-.-...35

Lumber 5qler Co. .-...---.--.-....-...........-..........'t lumber Seryice Co, ---,-.---,---.--.-,---..............72

Lumber Terminol, lx. -.,-,,.,-,--,,,--.,--,,-.,--.--*

Itl&D Displqy Mfg. Corp. ,,,,--,,,-,,,,,,.,,,,... * ilo<Beoth Hordwood Compony -,-..--.,--.,-.. .l ,ilcDonqld Co., L. W. -...-.....,,-,----..,,,.,... * trtqnning-rliitch€ll Point Co.,----.--.--..--..-.. * Mople Bror. -.-.---.--.--..--. * lrloquorf-Wolfe Lumber Co. -........71 frlq:h Wqll Produ<lr, Inc. ........................62 75 ilqrlin Bro:. Box Co.

loy Fore3f Ploducti Co, --..--..-...-.----............ l}

Sqnford-[ursier, In<. -..-.---....-.-.....-...--..-.....t2

Soni-Top, Inc. ....................-..,..,......,.:--,..---25

Sqnlq Fe Lumber, lnc. ---.-.---.,......-...-..--...-.. *

Scrim lumber Compony -.--..-..--.......---.,.,--,33

Security Royol Dvtch Point Mtg. Co..-..47, 79 Shivefy, Afon A. -.,.--..-.---.--..--.--...........g...-.7E

Sietrq Lumber E Plywood, ln.. ---.--...-..67

Sierrq Nevqdq Pine Co. .-....-.,-.-..--.-,----.---- i

5ierro Redwood Co. ........--..........-..-...-......64

Simmon: Hordwood Lumber Co. --....-..-.. I

Simpson Redwood Co. ........-.....--...----.-.......,t.

Smilh, Hernon A, ..-.-,--.---.--...-.....-.......-.-..*

Smith Lumber Co., Rqlph L. ---------------..--- ,l

5o-Col Building iloteriolr Co., lnc. ......-. * Sommer Co., A. J. -----.---.--.--.........,-.---,..-.*

South Boy Lumber Co. ---..------.-,,.,-.,--,,-------*

5outhern Coliforniq lumber Sdler --,-.---..--59 southwert Pljrood Corp. ...,....,--.--,---....-*

Southwerleh Portlmd Cement Co. .-......37

5tqhl Lumber Co. .-............--.,-..-....-.......-. *

Stqndord Lumber Co., ln<. -.--.--..-.......... *

* Golden Gote lumber Co. ....-...-................... * ...6g Go:rlin-Hording lumber Co. ................--..8I

* Gteot Boy lumber toler .....--..-.-............... *

* Holey Bro3. ..............-.--45

Hollinqn ltlockin

Bohnhoft Lumber C6. ....-_--.....-_.......,,..__.--. * Getz Bro:. & Co. .-..--...-...-...--.....................10 * lrlortin Plywood Co. ..............-.....-.....--.. l{orliner Co., l. W. ilcon Supplier, Inc. lldsonile ,tlcthir-Jen.woldCorpo.otionHordwoods, In<. -..,.. McCloud Lumber Co. ..........--... tileier, Herb Lumber Co. i4engel Co., The ..................-........... Modernfold Door, ln<. -.-........,,-..,...-.-.-.-. *

Coliforniq pqnel & Veneer . .............-C Horbor Plyw_ood Corp. of Colifornio _,-..-_. *

Comeron Tiu<|<ing, In<. -.--......,..-... -..- .si l!onfr, r-' ,E' Lumbet Co' """ ""- '- ''- --69

copitol shdke c;- ...-.......,.....-i Hdvm' solet .CoAponv "'---'- -- --.--......... 'r

Cqrlow Co. - -.--- * Hedtin,-F. L.- Lumbe. ....--..................-..-...67

Gorr & Co., L. J. - --.,.......,......-... ...o.i.c. Hedlsnd Lumbcr sqlct, ln'' '- -- .- -.-.. -.3o

Cqscdde poliR( Lumber Co. ..,.-..-.. ...-..CS Helm!-Brown Iumbgr Co. --.................._,.. 'l

Celotex Corporqlion, The ..----.----; Heron Lmber Compony "''---" """"" '-.''- 83

Centrol Voliey Box & Lumber t.. . zo Higginr--lumber Co', J' E' "" " """ " *

Chickmougo 'Cedor -o- i;;. --' ;; Hill & Motlon, Int' """'-" """.'"'-""-"""'27

Christenson Lumber Co. -i xobUr W_qll. lumber Co. ..-....-.-.......,..-.......3!

Clough Lumber C". .--.......,,.............. 4a Hogm Wholerole Bldg' trlcteriolr Co' ""54

coosi Kiln compcny . ......,.....-.......-; Hollow lreq,Redwood Co' ----- -"-" "--"" *

Cobb Compony, ' L'm. ..-..-...., * Holmer Evtetq lmbcr Co' *

Con.olidot;d lumber Co. * Holmer Lumber Co,, Fred C. ...,-_,,-.,--.,.-.-_ *

continentol Lumber soles ....,...,-.--...-.- * Hom6ole. c@pony

ferminol

Dollor Co., fhe Robert .....-...,,. ......--..-..35 Kelley, Alber A.

Douglos Fir Pfywood Assn...-..,-.......1.F.C., 44 Kend;ll Lumber Dirtributorr

Drokes Boy Lumber Co.

Ko<hton Plywood & Veneer

frloore Dry Kiln Co. ..............,..--..-...-...... :t

Noll.-Ameri<qn Whrle. Lmbr. A:rn. -...-.,-:|

Neimon-leed lumber Co. -..-..-.-..--..-..-......-51

Nelron Lmbcr .-.-...-...-..65

New, Horold A. .,-.,--.,-..-...--......-..-,--..-..----'|

Newqul.t, Jmer W. ...,.....,-.......-...--.-...--. *

Nikkcl, t, F. Iumber Co.-.,-..-.......,,-.,..,,...-. *

North Stor limber Corp. ..............-...-...-.....23

Ornyte Co. ....................7O

Orgood, Robed 5. .......,.........,..................'t

O;tling llfg. Co. .,................,,-........-..........32

O3rling Sliding Door Frqne Co. *

Oxford Lumber Co., Rex ......... *

Pq.ifiG Coolt Aggregotee, Inc. .,...-...-..-..-66

Po(ific Fir Sole!

Pocitic Forell Product., lnc, -...,,.,,.,,--.,-.-*

Po(ifi< Lumber Co., lhe ..-,,.,,-...--..-.--.-...... *

Pocific Lumber Deoler:Supply, Inc, ..--.--. *

Pocii( Werte.n Lumber Co. .......-.,--.,..---,--

Pocific Wire Producfi Co.

PqGifiG Wood Productr Co.

Pqn Asislic Troding Co. ....,-.,-.-

Poul Bunyon tu.i"r Co, --..-.,.,,,.

Penberthy Lumber Co.

Perry Door Co .....-...-..... ....-.......

Phippr Co., fhe ..-

Pine T@ Produ.tr Co. ....,.,,.....-..--..,..-,_,.53

R. 5. Plywood Co. -..--..........,-.....--.-.-.-.-.... * Red Cedor Shingle Bcredu .-....-,.,,..--..--.--*

Regol Door Compony -..--..-..--...,,...-...-.--..-.'*

Ricci & Kruse Lcnber Co. ...........7A Rockporl Redwood Co. .............--..--.--.--...,. * loddircrofl, Inc, ........,,......--.....,._.,--.-....,.. *

Stqnlon & 5on, E. J. ...,..,....-.--.............-.,.5t Steworf Plywood Co., O. W. --......----...----- t Strqble Lumber Co. -.,-.............,_..-.---..........69 Sun3et Floor Coverings Co, ....--.--.-......-..71 supe.ior lumber 5oles Co, .-...-..................26 Toconq Lumber Sole3, Inc.

Tordy, Joq .--.--...-......,.., *

Tarler, Web3ter & Johnson, Inc, .-...-...... *

Toube, Robert t, ....,-..-.---..-..-..........,..--...-..81

Toylor Millwork & Stqir Co,, Inc. --...--.73

Timber Engineering Co. of Colif. ,,...-...-..50

Trovco, Inc. ..,...,..,..,.---. *

Triongle Lumber Co. ..,...,..,-..-...-......-...-_-_--E2

Trinity River Lmber Soler Co. ..-.,...._-_.,-.65

Tropicol & Wegfern lunber Co. .,,-.,.--.-. *

Twin-City Lvmber Co. -.--..-...-...,..,..--..........50

Twin Hqrborc Lumber Co. .-..,...-.---.-..,...-.-61

U. 5. Plywood Corp.

Union Lumber Co.

Upson Compony, fhe

Volley Plywood Co. .........,-.........

Vollsiedt'Kerr tumfer Co., ffte.'.-..,.

Wqlker & Son, T. V., In<.

Worren Soulhwert, In(. .........-..

Wotts, Coll W, -........

Wendling-Nothon Co. ........-..............

We5l Coq5l Lumbermen's A33n. --...--.....,,..t

Wert Cod3t 5<.een Co. ---..-.----.,-,,-.,--.---.-.62

Wesl Coo3t Timber Products Agency.--.,-..8t

Weslern Door & Sosh Co. ..........__.._......_..73

Weslern Dry Kiln ...--..-..-......,

Western Lumber Co. -.,-.,-.--..--

Westen Mill & Lumber Co.

Wesfern Pipe Associqlion

Weelern Pine Supply Co. .,..

Western Stotes Plywood Corp

Weyerhoeuser Solgs Co- -.,.,.., While Blother!

Windeler Co., Lrd., George ...,.._..-.---..,,.6I

Wirfon Lumber 5oles Co. ,..,.....---..,.,,...--- 'i winton lumber whtle. Disfrr. In<. ,,.,42,43 Wood Lumber Co., E. K. -. T7

Zeesmon Plywood Co. -. ..-......-. * Ziel & Co., Inc. ...................................,...41

oBUYER'S GUIDE

ANGETES

9-?231

Tropiccl d Western Lumber Co.. .LOgcn 8-2375

Twin Harbors Lunber Co. (C. P. Henry d Co.)...........Rlchmond 9-652{

Uaited Stctes Lumber Corp.. ...LOgcn 8-6855

Vollstedt Kerr Lumbar Co,.... ..BRcd.hqw 2-0126

Wgndling-Ncthcu Co.... .....RYan.l-9321

lf,tcalen Mill d Lumber Co.........f,Ngelus 2-4148

ll/eycrbceuser Sqles Co..... ....Rlchmond 8-6I8t

Wiatoa Lunber Sales Co......... ANgelus 3-695t

E. K. Wood Lunber Co,. .BAymond 3-4801

CNESOTED LUIVEEN-POLES_PILING-TIES

IONG BEACH

LUMBER

Robert !. Tqube.. HEmlock 2-7623

BUILDING MATERIAIS

Dolco Mcnulccturing Co... .....2350 Curry Ave.

SAN DIEGO

LUMBER

Dcnt 6 Russell,Inc. ..BElmont 3-7425

BUILDING MATENIAI,S Cobb, Co., T. M.... .....BElmont 3-6673 United Stdtes Plywood Corp... ...BElmont 2-5178

SAN FRANCISCO

LUMBER

A. d B. Lumber Sqles, Inc., The....YUkon 2-4511

Arccia Redwood

CRESOTED LUI\,IBER-POLES

BAY AREA

Wcrrea Southwest, IEc. DUukirk 8-9591 NEvcdc 6-2983

Scxter, l. H. G Co.....

SPECIFY I|AMMOND CERTIFIED KItl{ DRY REDUTOOD

The operofion of two mills, eqch with shipping focilities, qnd eqch on opposite sides of Humboldt Boy, sometimes requires the frqnsfer of lumber qnd logs from one mill to fhe olher.

FINISH SIDING PATTERN

For speciol work or generol use, there is o Hommond grode of R,edwood pcrticulorly suited tothqt purpose. No motter whqt the iob, Diqmond H Redwood lumber cqn do ir.

Pictured here is o bcrge copoble of corrying 60 MBM of Redwood ifems needed by one of the mills for prompt shipmenf.