The California Lumber Merchant - May 1961

ROCKPORT means lhe hest in REDWOOD

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Nothing surpasses Rockport's Certified Drv Redwood Bevel Siding and Finish. This fact has long been demonstrated in the trade and on the job, through its enduring beauty. You can always rely on Rockport to please your trade with Redwood lumber of superior quality in every grade.

Jack Dionne, Publisher

Penalty of Leadership

To mediocrity, genius is unforgiveable.

That is true in every field of human endeavor.

He that is first must live in the white light of publicity from the moment his leadership is discovered.

Whether that leadership is vested in an institution or a product, the shafts of malice, of envy, of ignorance, of the

An Editorial

world-old antipathy of the weak for the strong, are ever at work.

There is both penalty and reward for leadership. The reward is wide-spread recognition from those who think straight. The punishment is fierce and malignant detraction and denial, and oft-times even persecution from those who do not.

As they say in the street, success is never all gravy.

Californians Endorse Harvey Koll for Hoo-Hoo's Snark of the Universe

Prominent California lumbermen, leaders of Hoo-Hoo in the West and the rank and file of the western membership of the fraternal order of lumbermen have endorsed popular Harvey Koll for the high office of Snark of The ljniverse of the Concatenated Order of Hoo-Hoo-nominations for which will come next September at the convention in Miami, 'Florida.

For more than four decades Harvey has been active in the promotion of wood products. He gained his experience at the remanufacturing level when he joined his father who was the owner of the Koll Planing Mill at the turn of the century. He has been a devoted leader in Hoo-Hoo club activities for a quarter of a century and has served in ivery capacity in Club 2

activity for many years. He is presently serving his second term on the Supreme Nine and has been one of the hard working members of National Forest Products Week promotion. All

of his adult life he has been telling the people about the salient uses of lumber and has devoted all of his time to the oromotion of the industry. ^

Harvey Koll is a civii leader in his home town community of Fullerton, California, and has been identified in many worthy charity and civic promotions. He is a natural born leader and is offering his experience and services to the International fraternity. Dee Esslev. well known Southern California lumber wholesaler, has been selected as campaign manager to lead Harvey's effort to a successful conctus10n. For

See Page 48

HARVEY KOtt

"It is of eloquence as of a fame; it requires matter to feed it, motion to excite it, and*it brightens as it burns."-Tacitus.

Thus did Tacitus, one of the great names in the history of Greek philosophers, d*escribe what is called oratory.

The pages of literature from the beginning of history are freely illuminated with words of patriotic fervor that have been uttered by innumerable men who have sent their fine thoughts echoing down the corridors of time, to stir the blood of posterity. * * *

America has contributed liberally to the patriotic lists of inspired speakers, who have given mankind thoughts couched in masterful words. Starting, perhaps, with Patrick Henry and his "Give me liberty or give me death," volumes have been written about our great American orators.

Of course Lincoln's Gettysburg Address "leads all the rest" in showing what can be done with simple words when played and uttered b5r a master. *

Thinking men swell with pride at the knowledge that there lives today in England one of the greatest orators of all time, the mighty Churchill.

DOUGLAS FIR REDWOOD qnd FIR PTYWOOD

. Sluds, Boqrds

. Dimension Lumbcr

o Plonks, Timbers

o Rollroad Ties

o lnduslriol Cutings

BY JACK DIONNE

The United States today is not blessed with many men of great patriotic eloquence. General Douglas MacArthur would probably draw a preponderance of votes if we were to elect our present best orator. Many of his public utterances rank with the finest in* our history.

Time was when almost every district in this country had men with silver tongues. Orators seem to come in groups. Daniel Webster was one of the mpst eloquent orators in our history. But in his own time there were many other men who could bring audiences to their feet by the great power of their words. Webster had to meet such men as Clay, Calhoun, and others as*oratorical rivals.

It would require pages to even try to list the names of really great orators this country has known in its time. Every American state has had citizens to whom it can point with pride as examples oj fin*e public speakers.

In the early days of world history, there were three men whose names became immortal, Demosthenes, Pericles, and Cicero, the first two Greek, the third Roman. Pericles it was who prayed to the gods before each public utterance tfiat he might "misuse no word and use no unnecessary word." Demosthenes was ttre thrilling, flag-waving type, such as was illustrated by William Jennings Bryan in this country. ***

The most thrilling public speaker this writer ever heard was a Texas Senator, the late Joseph Weldon Bailey. He was of the Periclean type of speakers, making every word count, and he grew more slow and deliberate as his force mounted. As an example of his oratory, we shall guote from a speech on patriotism that he once made to a convention of fumbermen. He said that he agreed with Lincoln that all the arnries of Europe could not by force set foot in the Adirondacks or drink from ttre waters of the Ohio, but, and herd we quote Bailey: * *

"If this nation ever dies, it will die from within and not from without. And I warn you that if this nation ever dies, there will be no resurrection morn; there will be no guardian angel to roll away the rock from our sepulchre door; there will be no Easter Morn for this republic." And in this fashion Joe Bailey "O*oO"*"r one having authority.

t9t9

EUREKA, CAtlF. . (Generql Ofice) 630 J. Sr.

Hlllside 3-7(Xrl, TWX EK 84

Soulhern Coliforniq ofice: FRonlier 54444 (P.O. Box 1356Torronce, Cqlif.)

Of all the innumerable orators that he has heard. this writer names Joe Bailey as best, and General MacArthur as next. Bryan can not compare with these two.

Gil Sissons qnd Joe Terrell Portners in New Jockpof Lumber Firm

Wel{ known Mendocino County lumberman, Gil Sissons, and veteran Los Angeles lumberman, Joe Terrell, have joined forces to operate the old San-Cal Lumber Company mill at the Santa Rosa Airport. Gil formerly operated a sawmill of his own in the Ukiah area, and more recently had been in charge of the Ukiah office of the Fred C. Holmes Lumber Company. Terrell joins the new venture after more than 15 vears in the redwood business in Los Angeles. Partners Sissons and Terrell have renamed their new Santa Rosa operation the Jackpot Lumber Company.

"You may have heard . we had a fire. So, we're having a fire sale. Only the price reductions are permanent. Our new, perpetual processing production line has cut costs as much as 25o/o, and we're passing the savings on to you. You'll get the same high quality Lam-Loc Timbers with new, standard 15ls" laminations plus prompt delivery on all sizes . just like before, onlythe price is more competitive. The new price list is on its way. Look for yours. l-et us know if you need extra copies or literature. Same policy as always . . sold exclusively through lumber dealers."

Northern California Convention Emphasizes Serious Problems Facing Industry

Members Discuss Chonges fo Come, Problems ond Sofulions fo Question, "Where Do We Go From Here?" - Bonker Sfqfes f hal Overall Consfruction WiIf fncrecrse But Housing Affected by High Cosfs - Elmer Rou Becomes New President

by MAX COOK

((rTrHE MERCHANDISER will live, but be prepared for I many changes to come in lumber retailing during the '60's," spoke Jack Pfeifier, of the San Francisco consulting firm of McKinsey & Company, to a big turnout of northern California dealers attending the final session of LMA's 21st Annual Convention wl-rich ran April 16-18. at the Ahwahnee Hotel in beautiful Yosemite Natlonal Paik.

Although most modern dealers are more than aware that the industry stands today on the brink of a period of radical change, Pfeiffer and the speakers who preceded him, brought out many answers to the perplexing problem of "where do we go from here ?"

The 21st Annual LMA Convention also saw the retirement of the Association's hard working president for the past two years, Frank Heard, Motroni-Heard Lumber Company, who leaves the association after serving as an outstanding leader through a period that saw the NRLDA Exposition come West to San Francisco for the first time, LMA acting as the regional host association. Heard is succeeded by Madera dealer and former vice-president, Elmer Rau, Madera Lumber & Hardware. Long active in association affairs, Rau will be assisted by incoming vicepresident Clair Hicks, president of Hicks Lumber Company, fnc., Salinas. Re-elected (and quite unanimously and enthusiastically) were the Association's treasurer, Ira llorton, South City Lumber & Supply, and executive vicepresident Jack Pomeroy, who was respollsible for the excellent convention program.

Although the business sessions opened on Mor-rday morn-

ing, the convention officially got under way Sunday with the Annual LMA Golf Tournament at the Wawona Golf Course, Wendell Scott, Progress Lumber Company, officially directing the action in the golf department. With the LMA Perpetual Trophy at stake, Oakland wholesaler Brian Bonnington put on the steam to win not only the Perpetual Trophy, but the low gross trophy as well.

Frank Heard Opens Monday's Session

Frank Heard, presiding over the first business sessioll, officially opened the meeting, introducing the first panel in the Indian Room at 10:00 a.m. Speakers on the morning panel were: C. E. McCarthy, Vice-president, Real Estate Loan Development, Bank of America, San Francisco; Eric Beckstrom, Arcadia Lumber Company, Arcadia; and Allan Voorsanger and Ken Brown, Remington Rand Univac, San Francisco.

In the lead-off spot, McCarthy told the group of industry businessmen he felt that future residential building will rely more on consumer demand rather than the availability of mortgage funds-which McCarthy termed "plentiful" at this time. "Minimum shelter housing needs have been met," he said, "but granted, we would all like to see the quality of much of this housing improved."

Commenting that he definitely felt the recessioll was "flattening out" and the economy on the move once again, McCarthy was optimistic about the overall construction picture, noting that construction other than residential building is expected to hit 36 billion dollars for 1961, up 4 billion dollars over last year.

Centering his attention on the California picture, McCarthy noted that soaring land values have placed new homes out of reach for many people. "The biggest single factor affecting the home market in this state right now is the price of the house in relation to a person's income," he said.

On the plus side of the California picture, McCarthy noted that the population of California is being swelled by an estimated 300,000 persons each year-meaning the construction of 100,000 new housing units must be built each year to house these people. But at the same time, he pointed out, jobs must be created for these people, and in the face of increasing automation, this may well become a crisis affecting the housing industry in the State.

Out of California's present annual production of approximately 200,000 new homes, the Bank of America estimates that there are 7,500 unsold units in northern California18,500 units unsold in southern California, McCarthy told the group. However, neither this figure, nor the present foreclosure figures (only slightly .tp) cause any degree of alarm in financial quarters, he said.

A composite view of lhe rpeokcrs' toble ct the recent IMA Yosemite Convention. From left: lrq Horton.. llr. ond llrs. Cloir Hicks ond lAr. cnd Nexl: rpeoker Joseph Burgcr, Mrs. Rou. prcxy Elmcr qnd lenore ond Ham Knotl. Righr: heqd roble ct the finol ofternoon sesrion: Steve Yoeger, Jock Pfeifrer, Elmer Rou, rpeoker Woyne Heo, llikc Simpson ond Armin Speckert.

l/lrs. Frcnk Jim Ross, Heord. rpeoker

lcodorr ond their wives: Prccident Elmer Rqu ond Mrc. Rou, Mrr. Hickr Hickr, vice president. fhc ncw ond Clair

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gd*-i m

Top row, from lefi; "fomily portroit" of the men who will skipper IMA through treqsurer; Elmer Rqu, presidenl; ond Cloir Hicks, vice-president. Middle: Woyne newly elecled direclors Steve Yoeger, Dick Cross qnd Armin Speckert.

Second row, from left: right in the mood of the luou were Permonente's Jock Jonsse, ihe Brion Bonninglons qnd Mrs. Jonsse. Nexf: winner of borh rhe low gross qnd low net trophies, Brion Bonninglon collecls his silverwore from golf choirmon Wendell Scolt. Next: Mrs. Tormey, Froncis Christionson qnd [MA's Clqire Zimmermon. Right: Weyerhoeuser's Ross Rqsmussen ond Woyne Inmqn of Sqn Luis Mill qnd Lumber,

Third row, from left: Lenore ond Hom Knott, "lslqnder" Bud Borber, Fronk ond Mrs. lsclq. Middle: still going strong, the Son Jooquin Hoo-Hoo Club's wood promotion proiect, the children's book cqlled "My Doddy ls A Lumbermon," received qn qssist from Jerry Kelley ond Bud Bqrber. Right: Mike Simpson ond his prefty missus wifh Jerry Derr ond his bride.

Fourih row, from left: Ken qnd Peggy O'Nell with Mr. ond Mrs. Clork Brofiord. Next: Frqnk Boxley of Brey-Wright Lumber Compony. Next: Mrs. Yoeger ond Mrs. Pollerson enioy o little squeeze from Bob Pqiterson. Righf: o hoppy bunch-Pof ond "Bo" Shipley, Mrs. Yoeger, the Bob Pottersons ond Jock Volker.

lrFi't,a W,ii:n:Yi

Corrcluding his outlook Lor 7961-62, McCarthy said that he felt: 1. Mortgage funds would continue to become more and more plentiful; 2. Residential building would continue to rely more on consumer demand; 3. Government would become more active in the picture (a feature the S.F. banker was not happy about, President Kennedy's Omnibus Housing bill in particular) and 4. Interest rates will quite probably decline somewhat during the year.

Eric Beckstrom, the second speaker on the morning panel, then took the rostrum, "How to Inspire Your Employees to Sell" his topic. Beckstrom, in charge of store sales and advertising for Arcadia Lumber, placed special emphasis on Advertising, Display, Proper Merchandise, Proper Pricing, and Credit and Collections.

On the subject of Advertising, Beckstrom urged dealers to strive to reach a larger audience with their advertising message, rather than to heavily concentrate their spreads to a small or local group of customers.

Placing special emphasis on keeping up a consistent campaign, Beckstrom also urged dealers to incorporate the "unique selling proposition" in their advertising messages.

Offer a specific product that you know is of interest to your audience, and above all, avoid "Vampire Claims" in

your advertising (too many claims about a product will confuse the reader) and "Vampire Video" (a beautiful scantily clad gal wiil give your riader the "messags"-fs1 brother, that's not the "message" you're trying to get over, is it?)

Turning to merchandising and displEy, Beckstrom noted that merchandise moves best when attractively packaged and displayed in a manner in which it is meant to be ultimately used, at least where possible.

"Along with merchandising, train your salesmen to Listen to the customer," Beckstrom stressed. "\Ve estimate that 68/o of lost sales are due to indifference on the part of the salesman. So get out of the bidding class and give your customers personal selling. Sell from the heart rather than the mind. Train your men to Listen-and then be able to come up with the consumer-oriented information necessary to sell the product. Most important, make sure your men are able to help the customer make up his mind and close the deal. Far too many times a salesman will complete all the other steps faultlessly-only to lose the sale because he left the closing up to the customer," Beckstrom noted.

(Continued. on Page 28)

Itllondoy rnorning's ponel included C. E. McCorrhy of the Bonk of Amcrica, Eric Beckrtrom of Arcodio lumbar Compony cnd Allqn Voorranger of Remington Rond Univoc, fhe aflernoon pcnel, to the right, dalved into o rubiect decr lo thc heqrfs of oll-money; from left: ABC's Kcllcr, Progres Lunber's Wondell Scott, Univerccl CIT's Donovon cnd Eric Becks?rom.

THE IO' YI/IDE BUILDING PAPER LINE THAT TAAKES AAONEY FOR YOU

Becquse RICHKRAFT offers:

THE ,tiOST COMPTETE tlNEfrom reinforced sheothing! You cqn sell the poper best suiled

woterproof poper fo block to your customer's needs.

THE MOST SIZES-3', 4', 5', 6', 7', 8', ond the big TEN FOOT ROLL. Unequolled for concrele curing, prolection, qnd oll oround construction qnd form use. Your controctors will like the l0'wide rolls, ovoiloble in Skufpruf, 264o, ond Medium grodes.

OTHER RICHKRAFT PRODUCTS

o Duplex

o Block Sheothing

o Flqshing4u &9"

Polyethylene

Richbeod Richfoil

o Richkrofi 65 & 75 membrqne popers

YOUR NEARBY RICHKRAFT DISTRIBUTOR hos o complete inventory for your use. See him for detoils.

So-Cal Building Materials Co., Inc.

l22O Prcdvce St.

Los Angeles, Colifornio

Serving the Counties of Los Angeles, Oronge, Riverside, Son Bernordino, Venturc, Sqntq Bqrbqrc, Kern.

Pacific Cement & Aggregates, Inc.

Son Frqncisco - Oqklond

Stockton

Sqn Jose

Socrqmenlo

Fresno

Concord

Colifornio

Richkraft Building Products Division

Alton Box Boord Co.

Alton, lllinois

American Products, Inc.

6OO Eqst Horbor Streel

Son Diego, Colifornio

Serving the Counties of Sqn ond lmperiol

California-ilevada Representative

Philip C. Pendleton

8Ol El Comino Reol

Menlo Pqr{<, Colifornio

Diego

New Perpetual

1.,\ LINE LUTS Processing

Fountain Lam-Loc Timber 25% Prices

n) EtsOUNDING trRONt a der.astating fire earlier tl.ris r\ year. Ld Fountairr Lun.rber Company (wholesale lumber distributor an<l marlrlfacturer of Lam-Loc Timbers and Lam-Loc Pecky Cedar) has announcecl the completion of a new timber laminating facility u'hich has reclirced productior.r time ancl procluct handling to tl.re point where timber prices are being lowerecl as much as 25/r on several slzes.

Described as "perpetual processing" by Forrntain. the new line utilizes several lrerv pieces of ecluipnrerrt ancl new handling techniques cleveloped by the Company since tl.re fire. A rlew semi-atltonlatic scarfing machine, built to Fountain specificatiolls, clamps the lrrn-rber in place, a<1vances it to tl-re saws. automaticallv crlts one side of tl-re scarf, marks it for accrtrate assenl6ly ancl cuts the otl.rer side of tlie scarf on the return cycle. Tl.re new 1 5f" larnittations are produced in less than half the 1>rer.ir-rrrs time.

,As the lrrrnber leaves the scarling nracl'rine, it feeds into a stagirrg area u'here the laminatiorrs are sorted for tl-re various sizes of tirnbers. The next step is f eeding the laminatiolrs tl'rrough the automatic glue spreaders tvl.rere eitl-rer casein or resorcinol glue is rlsed depencling on rvhether the tirr.rber is for irrterior or exterior apl)licatio11.

From this point, the lumber is placed it-r the laminating presses rvhere 150 ponnds per square incl.r of uniform

h1'drarrlic pressure is applied. At this and each stage of procluction. a cluality control inspector checks the product for uniforrnity ancl workmanship. After the laminations are clamped, r-reu'ly installed "heat hocicls" are lowered over the presses. This speecls glue setting and guarantees colttinuous contact of all members rrntil thev are one rigid timber. Fountain makes only straight or cambered timbers. 'flie comltany has capacity to make one contintrous timber 270'\ong.

Another time saving piece of erluipment recently pr.rrcl.rased by Fountain is a mrrltiple clirection lift truck which is use<l for removing timbers irorn the larninating presses. Only the seconcl one in use, this truck is highll- rnaireuverable ancl can easily hanclle tinrbers in cor-rfir'red areas and is usecl to place them in the planer for tl.re clean-trp olteration. Hanclling time on this phase is cnt irr half. The planer is everr eclnippecl witir floating hea<ls so tl-re edges of the tirnbers are autontatically cleanecl of excess glue as tl.rey are being plar-recl.

Firral phase of tl're operation is sanding and finishing according to tl-re cnstomers' desires. Ser-eral nen' pieces of equipment are also contributing to reduce time irr this part of the operation. I-am-I-oc Tin"rbers are solcl exclusivel\. tlirorrgl'r lumber rlealers. The con'rpanv has alrea<11' starteil distributiorr of their r.rew price lists to clealers ancl deliverv u'ill start in.rmecliatelv, accbrding to Ecl Forrntain, Presideni.

MIDDtE:

"?, ;

LEFT: Fountqin lom-Loc Timbers ore shown during the erection of ihe new lominoling fociliry. This oreq is used for pre-ossembly of ing operotion. lt olso houses the new quolity control loborotory ond glue storoge. RIGHT: The lorgest timbers con eosily be hondled tion lift truck. lt is used to remove timbers from the lominoting presses ond lo ploce them in the ploner for the cleon-up operotion. hos cut hondling rime in holf.

,:=ili, 'l;. :r..:'l lominolions prior lo the gluwith rhis new multiple direcFountoin estimoies this iruck

LEFT:

Quoliry control inspeclor checks opplicotion of hydroulic pressure to lominotions ofter they ore ploced in the lominoting presses. A uniform 150 psi is moinioined throughout fhe lengih of the timber.

Heqt hoods cre lowered over lhe lominoling presses. These insuloted units keep the timbers ot o constqnt lemperqture qnd qssure ropid, conlinuous setting of the glue.

RIGHT: This semi-oulomofic scorfing mochine produces o perfect repeiiiive interl:cking scorf used exclusively by Fountoin. lt outomoticolly mqrks eoch piece of lumber, so lhe lominoiions cqn be loid up even by unskilled lqbor. The mochine is designed fo produce lhe new 1526" lominotions now stqndqrd with Fountoin,

Imagination hits the ceiling...

WITH EXCITING NEuI 1961 JOHNS-MANVILLE CEILING PANELS. . INCLUDING MANY BY NOTED INTERIOR DESIGNER IVIIGHAEL GREER!

Norv, more than ever, Johns-Manville has everything your customers want in ceiling panels

. Dramatic, NEW 1961 patterns for every room in the house.

The FIRST ceiling and floor designed especially for each other-o, J oltns-M utt t;iII e er clusi t e.

J-M helps you sell, too, with big, full-color advertisements in the nation's top magazines. Plzs special promotion materials galore !

Put J-M's imagination to work in your shou'room.

Call your J-M man now, or write Johns-Manville, Dept. CL, Box 14, New York 16, N. Y'

WIMAGINATION HITS THE CEILING IN YOUR SHOWROO\V, TOO, WITH J-M'S NEW ILLUMINATED DIS. PLAY! Patterns can be changed. Either ceiling-suspended or wall-mounted types. Ask your J-M Representatiue f or details'

The Home of Staro Box Compcny in Wesl Socronento is living proof of the cornpony'r tremendous growth. lt wos here thot A. Bruce Wolton Senior founded the firm, ond from here the vorious divisions of the gigontic complex ore coordinoted.

STATE from a Small BOX

to a Giant Complex

A BRUCE WALTON is a name

.Cl.. well known in the Western Lumber Industry. Within the short span of just two decades, two A. B. Waltons, Senior and Junior, have built a thriving complex of nine corporations making up the State Box Company group.

America was still writhing in the throes of the depression in 1937 when A. B. Walton, Senior, had the courage to risk his meager capital on a dream. ft was in that year he pulled out from the security of a job with the Setzer Box Company to found his own boxshook manufacturing plant.

State Box Company was born that year on Walton capital and a small amount of monev borrowed from a few trusting friends. The plant was small at the beginning, but the Senior Walton had literally grown up in the lumber industry, and he knew how to make a little go a long way. He was born in Fall River Mills, in the heart of the California pine country, and grew up in Montague. He married the former Joyce E. Carpender, a native of Placerville, California.

Claude Gier, Senior, another former Setzer Box employee, joined the new firm as Plant Superintendent. He is still a member of the firm and serves as its Assistant Manager and as a Member of the Board of Directors.

When the State Box Company embarked in the box-shook manufacturing business, progress was rapid, and the firm began to grow. State Box entered into the first of several acquisitions by taking over the Tahoe Sugar Pine Company of Washington, Nevada County, in 1944.

The Tahoe sawmill has a production of 100,000 board feet per eight hour.

shift, and takes its production from 4,500 acres of company-owned timberland. The mill is located 18 miles northeast of Nevada City. California and Robert Jacks is the-present Resident Manager.

In 1945 the elder Walton acquired controlling interest in the Georgetown Lumber Company of Georgetown, California. This sawmill also has a production of 100,000 board feet per eight-hour shift. It is located 17 miles north of Placerville, California, and the

property includes 10,000 acres of company-owned timberland. The Resident Manager of this mill is Fred Becker.

During the year of 1950 Mr. Walton bought an interest in El Dorado Forest Products Company, which has complete re-manufacturing facilities. The El Dorado has three planers, a re-saw, a rip saw, and can produce all types of pattern stock. ft processes 150,000 board feet per eight-hour shift.

Bruce Walton, Junior purchased the balance of the El Dorado Company in 1957. Following the purchase it became a division of the State Box Company group, and is now known as the State Box Company, Planing Mill Division. Herman Bauer is the Resident Manager.

\Malton, Junior joined State Box in the early 1940's, and was appointed Resident Manager of the Georgetown Mill in 1946. In 1948 he moved to Phoenix, Arizona to head the State Box shook-sales office. He formed his own privately owned concern, the Arcade Moulding Company, in Sacramento, during 1952, and took leave of the State Box Company to direct his own company's management. How-

Gier, 5r., Ardrtont Monoger, Marioric Bescee ond Audrey Cortori, mambers of lhc Alsokcr, lumber Sales Division l/lonogcr,

A. Bruce Wclton, Jr., Gene:ol Mcnoger

left to rightr Clcudc ofhce stcfi, Hcnry ll.

ever, when A. B. Waltoin, Senior passed away in 1955, Bruce, Junior returned to State Box to take over its direction.

The Lumber Sales Division of State Box was organized in April, 1959. At that time only a portion of the pine produced by the organization's mills was used in the manufacture of shook. The Sales Division was created to merchandise and market the entire production of the State Box Lumber Mills.

Henry Alsaker, formerly Western Sales Reoresentative for the Paine Lumber eompany, Ltd., was brought in to head up the Lumber Sales Division. He immediately set out to augment the production of the State Box Mills, so that the division's customers could be offered a complete line of the Western Pine species. The Sales Division buys from 23 sawmills, and sup- plies its customers all soft-textured western species. It markets between 5 and 6 million board feet per month.

The Sales Division specializes in dry white fir and green douglas fir studs, which are precision end-trimmed to any desired length. They are readied for unitized carloading, with green painted ends and are steelstrapped. The Division also sells and ships ponderosa pine, sugar pine, white fir, douglas fir, and cedar lumber, in addition to pine and fir mouldings and cut stock. Shipments are made by truck and trailer and by flat and box car. Rail shipments are made by the Southern Pacific.

Kenneth D. Gordon. a familiar name in Northern California lumber circles. handles most douglas fir sales, and specializes in the California market. William J. Clifton, with an extensive lumber background, primarily handles pine and specialty items. Donald E. Sames, now serving his apprenticeship in the Sales Division, had experience at the Georgetown operation and the Planing Mill Division. The combined experience of the sales force enables it to give alert service to all markets with any specie required.

Newest member of the State Box family is Oroville, which was completed in August, 1960. This is one of the firEt log-gang sawmills in California, and it produces 60,000 board feet per eight-hour shift. The mill is equipped with special machinery which permits it to process small logs that other mills cannot handle. This opens up a market for logs from cut-over timber or in thinning programs on mature stands. The unique machinery employs multiple saws and marks a

Tohoe Sugor Pinc Co,

Oroville Sowmill Div.

Georgelown Lunber Co.

lefi ro righr: Dqrrell W. Gorpenter, Monoger of Trucking Diviridn, ond Williom C. Clifton, rolermon for lurnber Solcr Divirion.

SO - CAL co'tLstant\y luelps Ao'w-tlt e lumber dealer-do sornetlt'ing to bui,ld traffic, sales

7 f t )

AnA pf OJT|J Business goes where business is wanted ! Smart retailers make the customer feel wanted by advertising, by promotion, by focusing upon the customer's needs, by offering good value and genuine friendly interest. And So-Cal has a yen to help Smart Retailers do things to build traffic, build sales, build profits ! SO-CAL originated the "Dad's Fix-It Times" promotions Develops promotional price-leaders : "Bargains, with the profit left in !". Makes regular eye-opening mailers to alert you to available specials (people still eomment on the "Baby Talk" broadside we sent out about Ryl',oek)... Alerted you to the big modernization market (our Wall St. Journal mailing, remember?) ... Developed the "New Product Promenade" Open Houses-have you been to one yet?...Offers a model display room, where Dealers "shop" for their supplies in relaxing comfort...And noweoming soon-So-Cal will feature a series of crowd-pulling "Truck Load Sales," on the premises of alert Lumber Dealers!!! How about you? Is your business going to be "Bum Business"-or will you join hands f,,*. with So-Cal to bring "home" your rightful share of the multi-million dollar Home Modernization Bonanza of 1961-62. ?

- Dick Freeman

big step toward sawmill automation. The new mill efiects big savings in labor. A crew of six men can produce 60,000 board feet in eight hours, whereas standard sawmill production of 80,000 feet requires a crew of from 13 to 18 men. The mill produces all of the Western Pine species, specializing in ponderosa and sugar pine.

Another State Box Subsidiarv is Pres-to-Log Distributors of California, Incorporated. The firm was established in 19,1O. It has three machines, each of which produces three eight-pound logs every minute. Demand has been

sufficient to keep the machines operating round the clock, six or seven days per week. Production is one hundred and four tons of logs each twenty-four hour shift. Claude Gier, Senior, is Manager of this Division.

The final unit in the State Box Complex is the State Box Trucking Division, which is managed by Darrell W. Carpenter. State Box discovered that it was profitable to set up a specialized division to handle the trucking assignments for its many companies.

Officers of the parent State Box Company are A. Bruce Walton, Junior,

General Manager, and Claude Gier, Senior, Assistant Manager and Member of the Board of Directors. Mrs. Joyce E. Walton, President, is also a member of the Board and takes an active interest in the afiairs of the corporation. A. Bruce Walton III is putting in his apprenticeship in the Pres-to-Log Division, learning the business from the ground up in the tradition of his father and grandfather.

All Divisions of the State Box Company are functioning in smooth coordination, and prospects are bright for continued expansion in the future.

Oficc Crcrry: botton, (hfi ro dghr) Gorol Blom ond Dcrno Polcfii, rop, (lcft ro right) Kcnneth D. Gordon, R. H. Thompron, ond Don 5orrr,

Stote Box Plcnning lllill Divirion ot El Dorcdo.

STATE BOX

Shares its Seeret of Growth . . . SERVICE!

Many have asked how State Box Co. has maintained a continuing expansion program in whicl, one offspring corporation after another has been spawned. This hai ocorrred iri good times and bad with asionishing reg-ularity. The State gox gr'oup of nine corporations has takin just 24 years to propagate, which is about double the industry norm.

BETTER SERVICE. Bigness per se has never been a factor in our expansion. Each corporate acquisition or new corPorate birt-h has'been dictated by a need, or a desire to offer more cokplete siroice to our customers, and as the corporate base'expanded, this has in turn created neir needs which have sown the seeds of still lirtber expansioh.

tllXED 9HlPf,lENfS. State Box was one of the first to offer mixed sbibntents to our customers. And this pop-ular servicg has stimulated new customer demands. Our largi inventory of widths, lengths and grades of all the Western Pine Species has proven to be a valuible asset. bur customers Fave learned that "if it's aoailable, State Box bas it!" \il7e try to learn the grades and sizes each customer is apt to require, and then do our best to keep stocked up in anticipation of his call. Customers soon learn this facet of our service, and respond by calling us first [o fill their requirements.

HONESTY AND lNfEGRlfY. These, too, have had a major part in the State Box growth. I7e have never. ktrowingly misrepresented our products. In our opinirin sound growth anJ service must be tounded on these precepts.

FIR AND PINE SPECIALIIES. Since our maior mills are located in the heart of the Fir and Pine country fwo of our specialties are Douglas' Fir and IThite Fir studs, which are precisioned end trimmed to any desired leneth. Thev are steel strapped for unitized carloading. with painted ends. Shipments are by tru& anJ trailer io \7est Coast pbints, and boxcar elsewhe?.

Give State Box a call on your next order and experience the pleasure of dealing with an organization founded on service.

Work - Fun - Sun Mark Arizona Convention

by DON DICK

A S WE TOOK the cab from the Yuma airport into the A. $131ds5t Hotel. scene of the 27th annual cbnvention of the Arizona Retail Lumber and Builders Supply Association, the driver remarked that it was a good thing that the convention wasn't a couple of weeks later, for the hot weather would really start then. \A/ell, we thought that the weather in mid-April was-among other convention qualitiesabout perfect, and even though it was 100 degrees on the Sunday we left, we still liked it. A great state, Arizona, and this one of the most enjoyable conventions.

Activities began Thursday morning, April 13, with the annual tournament at beautiful Yuma Country Club. The convention was formally called to order that afternoon at 2:00 p.m. by President Pete Pollock of Clifton, and the conventioneers were welcomed to Yuma by Mayor George E. Shackleford.

Main speaker was Walter T. Howard, Director of Technical Promotion on the Association staff, who discussed in detail this phase of the Association work. He presented for inspection the numerous pieces of literature which were being distributed in support of the use of wood products. He also detailed the exhibit put on at the Ramada Inn before the State Association of School Superintendents and School Boards, and spoke of the tremendous interest shown by these people and by architects who today are designing many projects for the educational institutions.

Howard also ontlined the new AIA File 19 which is being personally delivered to every architect and structural engineer in Arizona. This volume, completely indexed, makes it easier for architects and engineers to call for the use of wood products in the structures they design. This book is available to lumber dealers at a cost of $8.50 per copy.

Concluding event was the showing of a film demonstrating the use of styrofoam for docks and rafts, presented by Ed Rogers of the f)ow Chemical Company, Midland, Michi-

gan. Much interest was evidenced, especially from those dealers who have contacts near Arizona's lakes. It was pointed out that almost 9,000 people in the state have boats and that this is one of the fastest-growing sports in America.

Rogers also showed a film which demonstrated the use of styrofoam for plaster base in masonry construction which, it is said. can cut down installation and maintenance costs in air conditioning.

Golf again Friday morning, and let us mention at this point that the refreshment wagon (a converted VW Camper), hosted by Southwest Forest Industries, which daily made the rounds of the course and also the sprawling hotel grounds, proved in the hot weather to be as welcome as a St. Bernard with brandy cask on the top of Mt. Blanc.

Friday afternoon's business session was indeed a valuable and workmanlike meeting, with high attendance. J. C. Oldham, manager of sales promotion and advertising for the United States Gypsum Company, Los Angeles, led off with a presentation of U.S.G.'s film, "Teamwork for Profit." This high-qrrality color film presented in detail a program by which a dealer in his own establishment can better coordinate his operation, improve inter-office communications and increase his ernployees' sense of responsibility for and participation in the firm's work and objectives.

In practical operation, the "Teamwork for Profit" workshop meetings are intended to accomplish these objectives:

1. Let employees know what to do.

2. Establish clear-cut decisions on who is going

3. Get employees' understanding of how you (the to control the action.

4. Make it easy for them to become involved.

to do it. dealer) are going

The Workshop technique recognizes a basic fact of business life-that employees are concerned about their jobs and their company, and that they should be encouraged to take responsible participation. The result? Better com-

These man will direct fhe octivilies of the Arizonq Asrociqlion fior 1951-62. Seoted: president Jock Sullivqn, Phoenix; vice presidenl Jomes Killen, Phoenix; immediole posf president Pere Pollock, Clifton; recrefory Gu: motion Wolt Howord, Phoenix.

Stonding: directors Joe Soharo, Tucson; Jess Slcworl, Tucson; Bob Horr, Flogstoff; Morvin Smith, Yumo; Miomi; Dole Grabe, Globe; Floyd Foror, Eloy; W. C. Kefchersid, Prescolt; ond Si Douglos, Tucson.

Tucson; vice president Lorry Hommcn, Michoels, Phoenix; ond diracfor of proFronk Honey, Phoenix; Morc Schworz,

lT PAYS TO DEPEND ON Sinrro

"For Better RED$7OODBetter Call Siema"

DISTRIBUTOR OF BEVEL SIDING

Si"rro Redwood Compony

pany operations, higher profi.ts, happier employees.

"Teamwork for Profit" is, in our opinion, a very well executed program, and should be of value to all dealers. The brochure describing it, and the complete kits which outline in detail the institution of such meetings, are available free of charge through your U.S. Gypsum representative or by writing to Advertising Service Manager, Department No. 122, l.Jnited States Gypsurn Company, 300 West Adams Street, Chicago 6, Illinois.

Main event of the afternoon was the panel discussion, "Do You Have Problems ?" a highly interesting "give-andtake" and beautifully moderated by Lawrence Nfel-rren, vice president of the Valley National Bank of Pl.roenix. Problems discussed, arrcl the "solutioners" were :

Credits and Collections-Jim Killen, chairman; Si Douglas, Roy Culpepper, Harold Spotts and Morris Pell. Generally, summarizations were that clealers are too slow to take action on collecting accorlnts ; that many credit policies are not clefinite or, if they are, that dealers do not stick to tl-rem ;

that there should be a definite understanding with the customer as to prices and terms-and that, in these highly competitive days (competition from all forms of business for the consumer's dollar), some kind of finance plan must be made available.

Personnel-Pete Gaffney, chairman; Nlartin Combs, Ken Springer, Douglas E. Boyle, and Martin Wist. It was emphasized that anyone who hires has personnel problems, and that every member of the firm must sell the business constantly. Proper hiring is the most important factor in developing a work force-take time to hire, to interview and to evaluate; check past references, ask the prospect about specific qualities-the bad points as well as the good. Use aptitude tests-but only if you know how to use them (combine judgment with test scores).

The high cost of hiring cheap help was stressed-it will take you longer to train inferior help, and'the end product won't be satisfactory, anyway. Develop the potentialities

(Continued, on Page 20)

SHIPPERS OF FINE lUrrlEER Domcstic and Export

Left: Arizonons enioy the chuck wogon dinner which wds on6 of the entertoinmenls ot lheir recent Yumo convention. Righr: lcrry Mehren, vice presidenl

Voffey Notioncl Bonk of Phoenix, serves os moderotor ot the business session dmling wirh "Do You Hove Problems in 1961?"

rFIUete n'nFw sales

GRADE ico/tsT

Trendselling urr LrrY G RADE vvEST COAST LUMBER

"We started stocking Utility grade dimension and shiplap five months ago and today it is our most profitable volume item."

You, too, will discover Utility grade West Coast Lumber gives you a realistic markup. It provides your builder customers with a profitable framing lumber that maintains reputations for quality construction.':'

Sell Utility grade West Coast Lumber for floor joists, wall framing, subflooring, ceiling joists, rafters, laminated roof decks and plank roofs.* There is a place for Utility grade West Coast Lumber in every type of quality construction. residential or commercial.

Quality Lumber

with Reliable Service

Arizoncr Gonvention

(Continueil lrom Page 18) of your employees so that there is always someone being trained for the position above him ; and, in this regard, promote from within.

Home Improvements-Allen Thum, chairman; Floyd Farar, Dale Grabe, Marc Schwarz, and John Lipani. It was stated, "Everyone realizes the importance of this subject because of the profit involved, but no olle does anything about it." It was stated that X)/o of what the consumer buys today is in a package, and that the lumber dealer should be able to offer the same kind of service. If you package, you relieve the public of the burden of ber,r'ildering detail and the necessity for making decisions. It was stressed that one man should be placed in over-all charge of the "Home Improvements" program, and the following ten steps were recommended for making the program work:

l. Hire the best manager you can afford.

2. Run the department in conjunction with your lumber yard, but keep it a separate organization.

3. Employ at least one full-time outside salesman.

(a) Train all your salesmen as building counselors.

(b) Prepare specifications.

(c) Have complete estimating service, preferably with your own personnel.

4. Begin your program slowly-one man for $5,000 per month, two for $10,000, etc.

5. Cash requirements are about one dollar for each sales dollar per month.

6. Develop uniform system for: pricing to customers, paying subcontractors, paying salesmen and management, and records for individual job progress and financial position.

/. Organize the final contracts, prepare financing, cover permits and legal angles and arrange sub-contracts.

8. Then take the contract for the' entire job and accept respollsibility of workmanship of the builder you have recommended.

9. Shoot for a gross profit on sales of 30lo. Selling cost about

Morvin Smith, left, of Yumo, choirmon of the golf lournomenl. pi& 3anls lh€ Annuol Golf Trophy, "fhe Woodpecker," to winner Bill Wolker of Phoenix.

l07o; advertisine, 5%; operating costs, 10lo; leaving a profit ol 57o.

10. Provide after-job service calls to check faction. A satisfied customer should sell jobs for the dealer.

on customer satlsabout three more

Wholesaler-Retailer-Larrv Hamman. chairman: Bob Horr, David Schmitz, Bob Kiright, Joe Bauer, John O'Malley and Jim Christian. 'lhe role of the wholesaler was stressed-the middleman who renders service both to the dealer and the manufacturer. Without him the manufacturer would have to expand his sales and credit force enormouslv. The wholesaler provides for the dealer a warehouse and allows him to buy in small quantities as needed ; he knolr's the dealers and thus can control the credit, and he can get quick service from the manufacturers.

The manufacturer provides merchandising aids to the dealers-indeed, they are his first line of attack. No sales, no manufacturing. Someone offered, however, that a survey

Harhor lumber Compntry, Ine.

We can help you 0n all 0l your requirements, particularly those diffcult specitications such as School jobs, Supermarkets, etc., which call for specified long lengths and wide widths of Constr & Btr . . so send us all of your inquiries for Prompt, Competitive 0uotations.

felephones:

Servicing Retqil

Distribution

Yords ONLY

Lumber Deslers ond Wholesqle

showed that only l9/o of. the public go to lumber dealers for information on home improvements-thus, it is imperative that one use the merchandising aids which "pay the rent."

The dealer expects service from the wholesalers and manufacturers, and in these competitive times it behooves all to offer the most modern and best in products, service, promotions and merchandising aids.

Pricing for Profit-Charles Mann, chairman; Gary Fischer, George Rothfuss, Jess Stuart and Marvin Smith. First it was suggested, to unanimous agreement, that lumber retailing is one of the toughest jobs there is. What to do about it? Question: Do you have an optimum and compensatory price?-"eptimum" pricing being the establishment of the maximum price obtainable, item by item, while still satisfying and making repeat customers; "compensatory" pricing being geared to the extent of services wanted by various types of customers.

Six simple rules for pricing lumber and building materials were ofiered:

l. Looking at pricing constructively.

2. Understanding pricing terms.

3. Establishing proper mark-ups.

4. Evaluating competition.

5. Having a written price list.

6. Controlling cash discounts.

It was underscored that management must know its costs, that it keep its finger on the pulse of the whole operation, and that it must sell its qualities of service and stock availability.

Profits-Jack Sullivan, chairman; Dean Drake, A. G. Bennett and Ken Higgins. Suggestions for increasing profits centered largely upon making full utilization oI prodqcts, personnel and facilities. Study your yard layout for efficiency-if you have added mechanical equipment, it might be a good idea to rearrange your stock; place your most frequently used stock in the most accessiblt location. Make a systematic check of the piles for lumber that is going bad; rotate stock-don't pile new on top of old. The dealer must know his turn-over ration, that he may order efficiently.

Yard and office expenses should be analyzed; supplies should be purchased competitively. Store promotions must '(Continued, on Page 36)

bft: thc ho3L.3 Gotnrniltcc who modc lhc Soturdoy morning pooltide brunch ond oquocodc cnt.rtoinlnent for rhc lodicr such a pleosant occosion; from lcft, llrs. Gcortc Root, Mrr. Roy Culpcpper, l/lrs. A. G. Bcnnclt ond tlrr. H. llorvin Srnirh, cll of Yumo, Righr: rhe refrerhmcnt wogon horted by Doriy Wolker of Southwest Forcrt Indurtric wo: a populor rpot, whcfher pool-ride or on lhe golf course,

SATINIZED REDWOOD

Here is a brand new money making idea in redwood! A factory finished paneling that gives the bleached tone effect of natural redwood anil is protected by a tough topcoat which has the subdued luster of fine satin. Completely pre-finishedready to install.

o ECONOMICAL factory finishing saves time, money, mess and troublesome painting.

o QUALITY factory finishing gives you uniformity. The finest alkyd resin plus rigid inspection assure you of a perfect panel.

o NOYO WRAPPED for protection against dirt, moisture and transit damage.

Available now in 3/s" Thrift & Quebec, 7/16' & 9/t6' Paneling and Standard 3/4" Patterns.

Ask your Union Lumber source for "Noyo Satinized"

UNION LUMBER COMPANY

RED\/VOOO Tree Farmers & Manufacturers

Mills: Fort Bragg, Leggett and Willits, California

Soles Ofr,ces: San Franci,sco Loe Angeles Chicago Neu Yorlc

Betfs-Sine of Culver City Launches Home lmprovement Campaign

Early this year Betts-Sine Lumber Company, 8770 Washington Boulevard, Culver City, launched its Home Improvement appeal to the builders and contractors in the Culver City-Venice area. More than 100 architects and builders attended an open house "kickoff" meeting held by the progressive retail concern.

The response was excellent and the results during the first 60 days have far exceeded expectations, according to H. F. "Red" Betts, executive in charge of the program.

Don Gabehart, Home Improvement Consultant, has been placed in charge of the promotional campaign, and as leads are secured from the firm's extensive advertising program they are handed to qualified contractors to start the actual work. The Betts-Sine organization selects the contractors

on a rotation basis after all arrang'ements are completed for the customer, including financing and selection of materials for the remodeling job.

Betts-Sine acts as a central clearing house for all concerned and the Home Improvement Consultant services each job from start to finish, arranging all negotiations with ownefs, banks and contractors, and cuts all the red tape, including permits, insurance and disbursement of funds.

"We call this our'Building Dreams'prog'ram, and public acceptance has been wonderful," said Bob Betts, partner in the retail firm. "Our survey indicates we have a one hundred million dollar potential in home improvement jobs in the area we serve. In 1960 this type of remodeling in our trade area developed in excess of $30 millions for home improvement without promotional action. This year we are confident we will be able to increase this figure by 700/o," he continued.

The Betts-Sine Lumber Company was established in 1928 by J. K. Sine, who operated the retail yard with Mrs. Sine until 1934. During that year veteran lumberman Warren F. Betts joined the firm following many years with PattenBlinn and other leading retailers of that era. He is still active in the business but is presently enjoying a world cruise with Mrs. Betts. His two sons, Red and Bob, now manage the business and conduct all affairs for the family owned-and-operated retail yard.

It requires the services of more than 20 trained employees to service the trade at the central location on Washington Boulevard. The two and one-half acre yard houses four storage sheds for dry stock, and the firm operates eight units of mobile equipment for plant handling of inventory and delivery.

(Continued" on Page 42)

ED

6218 South Hooper Ave., LUdlow 3-1381 Los Angeles 1, California

of lhe Betts-Sine Homa lmprovement moeting eorly 3Pfln9. Gue:ts enioyed c finc dinner ond, well fortified, also enloyed the rnony exhibirs.

Welcoming gue3B to lhe Bctts-Sine open house which lounched itr Home Improvcnent Compoign were, from left, Don Gcbehqrt, Srnn Frohm of Armrtrong €ork, "Rcd" Betts, Bob Bctts ond Roger Ughrheod of St mton.

"We're watering down costs on Lam-[oG Timbers"

"Sound the alarm for savings! Tell your customers we've washed the labels off our new equipment and it's really steaming. We're turning out timbers with new standard l1/e" laminations fast as customers can haul 'em away. Same high quality. rapid delivery. Call us your orders."

FOUNTAIN LUMBER COMPANY

'\*tudrua2 4. 4 =otE€l PFISGFIAM FoFl 19€l,,

pnroono/o

Larry Owen, Dyken Lumber Company, San Francisco, spent April l3-2, "Traveling With The Snark," Ernie Hammerschmidt, and Junior Hoo-Hoo Ed Wade, of Snellstrom Lumber Company, Eugene. The three

CHOIGE OF FOUR DESIGI{S FOR YOUR CUSI(IMERS

Erciting, Functional and Decorative illaterial that Expresses the Modern Trend

Two By Four Foot Panels

TNI[ilGI.E I.UMBIN G ||.

WHOI.ESAI.E LT'MBER

264 Arlington Avenue, Kensingrtort 7, Cclilornicr

o"ilrffccpe-{-e5e5

men reported a large turnout of 'cats at Lewiston, Coeur D'Alene, Spokane and Missoula, and in each case, found the Clubs hard at work on Wood Promotion campaigns.

Jack Porneroy, executive veep of the Lumber Merchants Association, flew to Washington D. C., the end of April to confer at NRLDA headquarters in the Capital.

Joe Evans, formerly associated with U. S. Plywood in Santa Clara, and more recently with Pacific Manufacturing in Santa Clara, has joined the sales stafi of Georgia-Pacific Corp. at San Jose, according to manager Norm Rose,

Jack Fairhurst, who was recently elected California vice-president of the WCLA, and Mrs. Fairhurst, are currently on a 35 day 'round the world trip, but will be back in the States for graduation time, a big event in the Fairhurst household.

Joe Terrell, who recently formed Jackpot Lumber Company at Santa Rosa with Gil Sissons, left the "store" in Gil's capable hands earlier this month while he and the missus enjoyed a little Palm Springs sunshine.

F(lR II{TERI(IRS llR EXTERIIIRS ROOM DIVIDERS . SCREENS SUN CONTROL WINDOW SHUTTERS . CABANAS . FACADES . PATIO COVERS FURNIIURE CAR PORTS . LIGHTING EFFECTS WARDROBES

BMD's top brass, Bill Grieve and Vaughn Pipes, returned to Stockton headquarters May 8, after a week in the East on business.

Rolf Dunbar, formerly working inside sales for U. S. Plywood Corp. at Santa Clara, has been transferred to U. S. Ply's Sacramento warehouse where he'l1 move into outside sales in the Sacramento-Reddine territory.

Healdsburg lumberman, Howard Maloney, head of Maloney Chambers, was hospitalized in Los Angeles last month, but is reported recuperating in fine style.

Sid Marshall, side kick of Larry King in the King-Marshall Lumber Company of Bakersfield, was hospitalized on April 20, but is reported on the mend and due back at the "shop" any day now.

Don Muller and Don Bufkin, Hobbs-Wall southern representative, spent several days at Yosemite last month attending the Lumber Merchants Association of Northern California's 21st annual convention. Their wives kept them in shape for all the important events.

Other southlanders seen at Yosemite during the big meetings were John Lipani, District Manager Weyerhaeuser Lumber Company, Los Angeles, and District Products Supervisor, Ross Rasmussen, of the same concern. The plywoodman and former lumberman, Joe Malkovitch and his pretty wife were also enjoying the business holiday.

Bob Osgood, popular Los Angeles importer and lumberman, made a golf safari to British Columbia and way points last month combining business with pleasure. The trip was highly successful in every way, he reports.

Mr. and Mrs. L. E. Van Order of the Blue Star Lumber Company, located in the Harbor area of Southern California, attended the national convention of the U.S. Chamber of Commerce, held in April.

Horace Wolfe and his wife enjoyed a trip to Phoenix and the Arizona sun during

Moorish

Somoon

a

April. On their drive home they stopped off at their winter place in La Quinta.

John O. \llleaver, Jr., Paramino Lumber Company (Southern California and Arizona division) and Robert O'Neill, (Portland division) traveled to San Francisco on April 20 to attend the celebration in honor of the 80th birthday of Frank Paramino, owner and founder of the Paramino Lumber Company of San Francisco.

Lloyd Webb, Stanton softwood executive, seen covering the "nite spots" in Scottsdale, Arizona. Just lazing in the sun on a long week-end.

Word from the LeRoy Boys Home is that the boys have been busy on weekends packing new lumber into the mountain camp for

the construction of the new dining hall. It is hoped to have it done by the time school is out.

The building material for the new haIl was a Christmas present from Los Angeles Hoo-Hoo "Uncles," who have for the past 12 years supported and encouraged the boys' wood shop project and mountain camp activities. "IJncle" Harvey Koll is chairman of LeRoy Boys' activities committee, assisted by Larry Weiland, Don McNew, Ben Gardiner and Chuck Lember.

Captain Wrn" Gage Thompson, Panama Canal Company, and former Master for the old lumber shipping firm of Swayne & Hoyte and Dollar Lines, visited his family and friends in San Francisco the week of April 18.

Robert Bonniksen, for the past 10 years associated with the Samoa mill of Hammond Lumber Company, and the company's successor, Georgia-Pacific, has been elevated to assistant to Dave Davis at Samoa. Bonniksen was shipping foreman prior to taking over his new duties.

Sti and Ernily Stibich (Lassen Lumber Sales) flew to Sarasota, Florida, to attend the funeral of Sti's brother, A. W. Stibich, who died unexpectedly at the beginning of a cruise of the Caribbean.

Lloyd Larson, formerly with Billy Main in Redding, has entered into partnership with BE&M Trucking to operate a wholesale lumber business. The new firm, which is called Clenco Lumber Sales, is located in Ukiah.

Huntinglon Drive, Sqn lflqrino 9, Cqlifomio

Bob Hoover Shrorf Joncs

Dick Hoover

Redwood

SllSS lunber Co,, lne,

Northern Colifornio Convention

(Continueil from Page 6)

Placing special emphasis on the remodeling market, Beckstrom noted that Arcadia Lumber Companv first entered the remodeling field 14 months ago and^ thit division has now become a major part of the operation. "Knowing what we know now, we only wish we had entered the field earlier," he said. Beckstrom noted that he felt the remodeling market held "huge potential" and possibly the salvation of the retail lumber industry.

Final speaker on the morning program was Allen Voorsang'er, who outlined Remington Rand's revised Univac proposition to the members of LMA. While the original proposition involved the leasing of a Univac by LMA, Remington Rand is now offering to process bookkeeping

data for LMA members in the company's San Francisco service bureau, using Remington Rand's qualified staff and Univac equipment. At a later date, when more LMA members sign up for lJnivac service, the necessary equipment could be. leased by the Association according to the original proposluon.

The morning session completed, the group then joined the ladies in the main dining room of the Ahwahnee for luncheon, the president's welcome by Frank Heard, and a talk by Joseph E. Burger, director of public relations for the H. V.

Company of Pasadena.

Burger's talk, entitled "How to Get Better," could have more aptly have been called "Wake Up and Sell !"

Listing the five most important things he considered necessary for the successful salesman, Burger surprisingly placed "Personality" in fifth place. The most important

phoro of Chorlie ond }lrs. Doil. Middle: Western Building Review's Froncis Brown (righr) wirh Edword Metcolf ond Fred Riedle. Right: retiring director Bev Gibson ond Friand & Terry's veneroble Chorlie Shepord.

Nootbaar

From left: we couldn't resisl publishing rhis

Lumber Merchsnls Associolion of Northern Californio

otFlcERs AND DIRECTORS-|951-52

Elmcr Rou-lloderq

Cloir Hicks-Sclinos ..--..-..

lro E. Horlon-South 3on Froncisco

.--------.Pr6sidont Vice President ---------freosurer

Jock Pomeroy-Son Froncisco -----.-----.--..--Executive Vice President

DIRECTORS

Fronk Boxley-Portervillo

Dick Crosr-filerced

Robeil Cross-Selmo

Gercld Derr-Elk Grove

Lee Doud-Son Joce

Homer Hoyword-Sclinos

Frcnk Heqr4-Woodlond

llel Hirsch-Soctolnonto

l. E. HorloeSoulh son Froncisco

Woyne Inmcn-Son Luis Obispo

Lorry King-Bokersfield

John L, i/lensingeellodesto

Wqrren l/looreheod-Escalorl

Frank Murphy-Corrnel Volley

Som Nigh-Sonto Cruz

Robert Polle;son-St. Helenq

Elmor Rou-Madero

Jim Ross-Honford

Dqle Ruse-Stockton

E. E. 5chlofihouel-f7s3as

Lew Silvera-Antioch

Mike Simpson-Socrcrnenfo

Arnin Speckert-ltorysville

A. H. Stockton-Dcly Ciry

Steve Yoegen-Sontq Roso

J. H. Kirk-Sontq Mcric

single attribute for a successful salesman is "Character" (sincerity), Burger declared.

Another important quality considered only second to Character by Burger was "Industry" (work, see the people, make the calls). "Ability" (plan your work, know your stuff) took third position on the talented guest speaker's list, and "Courage" was listed in fourth position.

In expanding on the subject of "Courage," Burger praised the salesman "who can sell without cutting the price." Burger also noted that many salesmen never bother to go back and try to sell a firm after being turned down the first call. "Only l2/o of the salesmen in this country have the courage to'go back the fourth time," Burger said, "and consider this in the face that 60Vo of the orders come AFTER the fifth call !"

"Give me a man who thinks T.N.T. and he will succeed," Burger said. "T.N.T.? Why that stands for 'Today-Not Tomorrow !"'

Following Burger's stirring talk, the conventioners moved back into the Indian Room for another business session entitled "Turning Charge Sales Into Cash Sales," Charlie Dart, K-Y Lumber Company moderating the panel. Panelists included: H. G. Keller, vice-president, Allied Building Credits; Wendell Scott, general manager, Progress Lumber Company; William Donovan, California sales director, IJniversal C.I.T.; and Eric Beckstrom, Arcadia Lumber Company.

A good deal of the panelists' attention was directed to the Shell Home market as well as the Second Home market. Both ABC and Universal CIT are active in financing the Shell Home and Second Home markets (6/o loans available on a 10 year basis) and both Keller and Donovan also explained their company plans for remodeling and home improvement loans.

Both Scott and Beckstrom turned their attention on revolving credit systems they had installed in their respective companies, Scott noting that Progress now operates a revolving credit plan, charging lfu/o a month on the unpaid balance. Regular monthly payments are required and the customer is notified each month of his balance and the amount of payment expected for that month. Rather startling, Scott told the group that his revolving credit plan netted Progress over $13,000 for the year ended March 3l-bringing the cost of maintaining a stafi of four in his bookkeeping department to exactly $73.00 a month !

Beckstrom, in describing Arcadia's credit setup, noted that they too extend credit on two plans-the commercial account (contractors) and the revolving credit plan. Arcadia's revolving credit plan, Beckstrom explained, runs quite parallel to that of Progress, except that it adds a credit card to the system to speed the checkout of credit sales. Revolving credit systems being nothing new, Beckstrom noted that Sears Roebuck, often referred to as a

(Continueil on Page 32)

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Thot Complicoted Mqtters

__Lawyer: "Well, Rastus, so you want me to defend you? Have you money?"

Rastus: "Naw suh, Ah ain't got no money, but Ah got a 1949 model Fo'd cah."

Lawyer: "Well, you can raise some money on that. Now let's se+just what did they accuse you of stealing?"

Rastus: "A 1949 Fo'd cah."

TheL w

We pity the lawyer's plight in the above joke, but getting serious, we offer what Emile Fourget said about the law: The law should be loved a little because it is felt to be just; feared a little because it is severe; hated a little because it is to a certain degree out of sympathy with the prevalent temper of the day; and respected because it is fett to be a necessity.

Never Foils?

The way to distinguish between weeds and plants in the garden: Cut them all down. Those that come up again are weeds.

Cut!

Movie Actress: I'll endorse your cigarettes for no less than $75,000."

Magnate: "I'll see you inhale first !"

Worth Noting

The place where optimism most fuorishes is in the lunatic asylum. (Havelock Ellis) You can never convince a woman she's growing fat until she gets stuck in the bath tub Do you know that conversation is one of the greatest pleasures in life? But it wants leisure. (Somerset Maugham) . Do not ask for what you will wish you had not got. (Seneca) After the coffee, things ain,t so bad. (Knibbs) . . . Old Mother Hubbard went to the cupboard to get he_r poor dog a bone, but when she got thele she couldn't find any sponge cake, so the poor dog had to eat cheese. Amen.

My Golf Clr.rbs

How dear to my heart are my mashie and niblick, My driver and putter, my brassie and spoon, My midiron so trusty-although they're all rusty I'll be clouting yon pill with you all very soon. With my spoon I will bash it, that ball-I'll mash it, O'er bunker and sand trap, o'er bushes and lake; I'll loft it precisely, and make it land nicely, Then one lonesome putt and a birdie I'll take. Oh ! Would that I could make my golf dreams come true, In glee and in gladness quite loudly I'd yell, But when I have dubbed every shot'round the course, I wish every club in the bag was in Hell !

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A bunch of germs were hitting it up In the bronchial saloon; Two bugs at the edge of the larynx Werc jazzing a rag-time tune. Back in the teeth, in a solo game, Sat dangerous Ack-Kerchoo; And watching his pulse was his light of love, The lady who's known as Flu.

The Three R's

In the old days the three R's-Reading, 'Riting and 'Rithmetic-were the foundations of our college education. But since athletics have taken so firm a foothold, the three R's of modern times seem to be Rah! Rah! Rah!

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lhe Three B's

Not only the three R's have changed, but see what's happened to the second letter of the alphabet: At one time the three B's stood for Bach, Brahms and Beethoven. Now they stand for Booze, Broads and Beatniks.

Golf

While we're on the subject of golf, we might as well end this page with a suitable story:

"What do you think I shot the Country Club course in this afternoon?"

"Considerably more."

"Considerable more than what?"

"Considerably more than the LIE you were just fixing to tell."

Bill Brouning

TWX: ARC43

Phone: VAndyke 2-2416

Direct: VAndyke 2-2202

Downey, Colif.

SPruce 3-4621

WAlnut 3-2176

Rolph Sreffen o Cqrl Duproy

CRESCE]IT BAY

DOORS

Northern Colifornio Convention

(Continueil lrom Page 29)

leader !n this field, actually adopted their system from Bakersfield Sandstone and Brick, one of the most success- ful operators in California in the retail building materials field.

Because of the personal nature of credit discussions, the panelists then moved to individual rooms on the main floor of the Ahwahnee for individual consultations. several dozen interested dealers participating in these sessions.

The second evening of the convention blossomed forth with the men wearing their loudest Hawaiian shirts and the gals donning their muu-muus in honor of "Luau Night at the Ahwahnee" with Hilo Hattie and Her Islanders. With the discarding of the usual semi-formal evening wear, what little ice left to be broken was used to cool the free flowing libations at the second industry sponsored cocktail party and the evening was a grand success.

Many Subjects Explored

_ Hamilton Knott, moderator for the Tuesday morning business session in the Indian Room, brought down hii gavel at 9:30, bringing into action another panel devoted to the sybject of "Rridging The Gaps Within Our Industry."

Panelists participating in this session included: John Lipani, district manager, Weyerhaeuser Company, Los Angeles_; Bill Chichester, district salesmanager, Blue DiaTolq Corporation; Jack Volker, salesmanager, Wholesale Building Supply, Inc.; Elmer Rau, Madera Lumber & Flardware Company; and Robert Fisher, general contractor, Fresno.

Expressing a desire for closer cooperation between all segments of the industry, the panel discussed the problems encountered at different levels of distribution within the industry. Lipani showed great interest on the part of the manufacturer in the upgrading of the personnel-behind the retail counter, noting that in their own case, the fate of a billion and a half dollar firm depends on $250 a month clerks in the nation' retail lumberyards.

Chichester noted that retailers must realize that the distributor must be allowed to do promotional work at the contractor level in order to create brand name acceptance -and thus business for both the distributor and his retailer customer.

Pointing out the advantage of doing business with a distributor, Volker noted that the dislributor offers the retailer a "one stop shop" service. "If the manufacturer were to sell the dealer direct, he (the retailer) would spend seven days a week just talking to salesmen," he said. -

Noting that some manufacturers accuse the retailer of not doing a job for them, dealer Rau pointed out that in many cases a manufacturer is selling only one line to a few hundred customers, but a dealei is iontending with some 5,000 products and selling as many as several thousand accounts.

With the spotlight on the dealer's customer, the general contractor Robert Fisher stated that in dealing with retailers he looked for quality first, service second, and price last. While not speaking for the AGC or Associated Homebuilders, Fisher stated that he felt a good many builders have come to recognize quality and service above price. The Fresno builder ilso felt tha[ there was a need for iloser cooperation between the general contractor and the dealer in the field of lien laws notably the credit status of a general contractor's various subcontractors. Too many times, Fisher noted, a general will pay off his sub after he has finished a job-only to find out later that the sub has defaulted on his materials bill to the dealer, who then slaps a lien on the entire iob.

Following the moining panel, Frank M. Isola, division general manag'er, Pabco Division, Fibreboard Paper Products Corporation, San Francisco, took the stand, his paper on the tantalizing subject of "Customers."

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From the vast rain forests of coastal British Columbia comes Western Red Cedar - the wood with "built-in" weather resistance. This exceptional durability combines with Red Cedar's light weight, working ease and high insulating properties to make it a natural choice for every type of construction, indoors and out. With its distinctive grain patterns and warm "woody" color variations, Western Red Cedar may be stained, bleached, varnished or used as is to harmonize handsomely with any setting.

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The_last speal1:r on the morning program, speaking on the subject of "Teamwork for Profit," was J. G. Oldfiam, sales promotion and advertising manag'er, western region, United States Gypsum Company. Following his talk, Oldham showed U. S. G's excellent new film on the subiect of "Teamwork," a film which has received enthusiastic reception at numerous showings throughout the country.

The final morning session concluded, the men headed for the -mqin {ining room for lunch and an outstanding talk by Jack Pfeiffer, McKinsey & Company, San Francisco management consultants in the field of lumber, and the retail lumber industry in particular.

_ Introduced by Elmer Rau, Pfeiffer's subject-"Lumber Retailing in the '60's Survival of the Merchandlsql"- brought home the fact that the retail lumber industry is, indeed, approaching the "moment of truth." The growth of

the "Super Dealer"-the "Momma Yard," if you will, at the qxpense of many small dealers was predicted by Pfeiffer. The "Super Dealer" or "Momma Yard" will serve both a retail-wholesale function, serving both as a source of materials to the contractor, and as a feeder yard to smaller y.ards in its trading area. While these yards will grow in size, Pfeiffer predicted that their growth in numbers would be relatively small.

The management consultant continued to raise a few eyebrows, particularly northern California ones, when he said that he felt the mills would ultimately give up the retail function. Quite possibly this could result from ilirect mill purchases by the "Super Yards" whose tremendous buying power could have quite an effect on mill economy.

The cash and carry operation? He'll remain in the picture, Pfeiffer said, "But quite probably he'll be forced to revert

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back to 'service with a smile' and 'credit gladly extended."' This will be the metropolitan counterpart to the "Super Yard" dealer, catering to the shoulder trade and doine a booming business in the do-it-yourself field.

The last category, the small town general line retailer, was also given the green light for the '60's by Pfeiffer. This is the fellor.v who will continue to service the "carpenterbuilder" trade, the farm trade and the local retail trade, much as he is accustomed to doing today. But as many of these operators have already done today, they will have to L.-.9F" building materials sellers-not just lumbermgp, Pfeiffer noted.

Regarding the pattern of distribution breakdown in the field of lumber distribution, Pfeiffer stated that he felt lumber was. merely following an earlier pattern set by other industries, many of them in the building materials field.

A possible solution to the distribution problem might be direct mill sales to both the "Super Yard" and the wholesaler; wholesaler and "Super Yard" to "Supermarket"; and wholesaler to small town retailer, the group concluded.

"Merchandisers will live," Pfeiffer declared, "but 'it is time to find your proper place in the sun."

The final convention speaker, Wayne lfea, of the San Francisco tax attorney firm of Hea and Anderson, was introduced by incoming prexy Rau. Speaking on "What You Should Know About Your Financial and Tax Affairs," Hea stressed incorporation as a possible answer to many tax problems which plague the sole proprietor and partnership. Hea reviewed many of the recent tax rulings regarding depreciation, entertainment, trusts and pension plans. Regarding the latter (pension plans), Hea told the group that "if you own a corporation that earns $25,000 a year after salaries-and do not have a profit-sharing or pension plan in effect-you are losing thousands of dollars each year.

With the thought in mind that a good tax attorney can save you money, and that maybe now is a good time to look for that "place in the sun," the business sessions of the 21st convention were brought to a close, the gentlemen joining the ladies for a little late afternoon sunning, or perhaps 20 winks in preparation for the gala evening ahead.

Hobbs $Vall has eoerytbing you need kiln-dried redwood siding, finish, panels unusual size and grade specifications in green or dry redwood . . . merch and utility as well as clear heatt . . . crrt stock, split stock, shakes For prompt, courteous service---or price information-get in touch with Hobbs Wall now!

A third industry sponsored cocktail party and the Annual President's Banquet and floor show produced by Dinty Moore brought the convention to an all-time successful close, a feeling that the three days spent at Yosemite were most worth while prevailing everywhere. Yosemite next year? Right! Mark your calendars now, April 8-10 is the date !

Hobbswall

Elmer Rcu, new LIIIA prcsidenl, ond his chcr:ning wif*vice president in chorge of operolions of thc Rou household,

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Solana Brand Super Satin Surface Cedar Paneling means sales for you!

Big Sales Development Program ls Pre-Selling Your Customers!

Solana's Ed. Hearne is conducting a full-time sales development program with architects, designers, builders and contractors in the Los Angeles area. All sales are through established local retail lumber dealers only.

FOR THE FULL SUPER SATIN SURFACE STORY-

'

In the Los Angeles area, call Ed. Hearne, REdwood 7-6681, Corona.

In San Diego & lmperial Counties, phone Solana Cedar & Milling Co., BElmont 4-3437 or SKyline 5-ll3l

"Solana Brand" is the trademark of genuine Super Satin Surfaqe Cedar Paneling manufactured by:

SOLANA CEDAR & MILLING COMPANY

tl? E. Plaza . Solana Beach . California

"We're deliYering for less money on [am-[oc Timbers"

Our fire sale is on! No damaged goods... just more efficient production with the latest in laminating equipment. Priced practical for beams, joists, posts, girders, and headers. Call us for any size timber... straight or cambered. We're ready to roll. Sold exclusively through lumber dealers.

ED FOUNTAIN TUMBER COMPANY i/rcutrnu

6218 South HooperAve., LUdlow3-1381 H-?AM Los Angeles l, California LLfgg

New Subscriber

The California Lumber Merchant

Gentlemen:

Thank you for the sample copies-I have enjoyed your magazine very much.-MERV KJER, K,/D Cedar Supply Company, Hayward, California.

Our thanks to Mr. Kjer for his note, and, for his new subscription to CLM.-Editor.

A Topper

The California Lumber Merchant

Attention: Editor

Dear'WeSir:

note on page 36 of your most recent issue one picture of Car No. SP-560020 containing 67,280 teet of lumber. This is a pretty fair size car, however, we have received a car 3f x 10 AYE VG Cedar Siding that contained 97,000 feet on a surface measure account. Incidentally, this car of Cedar Siding was the largest car of Cedar Siding shipped.-

DONALD ELDER, Manager, Wholesale and Ind. Department, The Port Barre Lumber Industries, Inc., Port Barre, Louisiarra.

This Deserves Repeoting

Ole May

California Lumber Merchant Ole-

Occasionally we run across an item so good it must be constantly circulated, and this one gains in humanity every time it is passed along.

Our minister, Reverend Alan L. Searles, First Presbyterian Church, Marysville, used it to introduce a sermon. He credits Lester J. Waldman, Journal of University Women, QUOTE Magazine.

A mother in a Southern state was taking her second grade daughter to school. It was the first day under segregation rules and the woman had explained as best she could what the little girl might expect.

Anxiety and tension built up steadily as time to meet her after school dragged along, but finally it was time and the mother picked up her daughter and drove her home. The sirl was quiet and subdued, with nothing at all to say. After a few minutes the mother forced herself to ask, "How did it go at school today?"

The answer came, "There was a little Negro girl sat next to me."

Again the mother had to press the next question. "And how did things go?"

Her daughter replied, "We were both so scared we held each others' hands all day."

I defy anyone to read this aloud to a group of any size without raising. a lump in the throat.-G. W. BURNETT, Burnett Lumber Sales, Marysville, California.

Arizonq Gonvention

(Continued from Page 22) be ar.ralyzed to judge their prolitableness. Store clisplays must be used effectively.

The importance of buying merchandise for resale was stressed, and the attendarrt woes recognizecl-such as buying items you know your customer needs, or.rly to have specifications change ; buying for anticipated sale, but with-

BOB KI TGORE

out any defrnite orders for the sale ; arrd buying items on special order from customers-only to have them change their minds.

Following the discussions as offered by the panel members, there was a general period of "give-and-take" from the floor. There was a certain amouut of interest: however, it struck us that, similar to all such operr-for-discussion prog'rarns, too many people are too timicl to participate-and

Leftr ,vlrs. Gus Michsels cnd (her fqce shoded) Mrs, Dean Droke of Tempe. Middle: rhe lorge ond beoutiful pool ot the Stordust HoteJ in Yumo which proved to be o populor reloxing spot before and after business sessions. Right: on Sundoy morning, with the Arizonq convention over, Dusry Wolker crnd his bequtiful wife enioyed rhe sun by the pool.

Strippea promptly by truck ond troiler onywhere in Colifornio n or by roil to your spur or siding onywhere in Americo,

Plywood bank and single sheet handling are simple operations when J-F "end loader PlyRacks" are in your warehouse, Practical design and "stand up" structural steel construction (in 8', 70' and12'heights) gives you custom quality and complete utility at a truly reasonable price.

Let Johnson-Flaherty show you how to accommodate as many as 220 different types ol plywood in just 100 linear feet.

instead save thei4 best questions for the informal sessions around the bar which usually follow.

Friday evening's entertainment centered upon a chuck wagon dinner held at Yuma's new dog track. The food was good, the atmosphere informal and the night lively.

Hoo-Hoo members joined the Association for Saturday morning's golf, with business again taking up at 1:30 p.m. First item-and entertainment-was presentation of "The Eternal Triangle"-a three-act play starring the dealerconsumer-supplier, showing situations as they are generally handled in the field of home improvements. The cast were members of the Thespian Troupe f105 of Yuma High School and did a most professional job.

John White of the U.S. Epperson Underwriting Company, Kansas City, Missouri, then gave a detailed explanation of the needs for proper fire insurance. He explained the various types of insurance available, the methods for

evaluating properties in relation to insurance and asked dealers to take time out for a consultation with a professional insurance man for a study of individual problems.

Followed Jarvis Hurd of the Equitable Life Assurance Society of Phoenix who spoke of the desirability of group insurance, the tvpes of coverage, cost factors, and the need to have programs which offer maximum coverage while still remaining rvithin the ability of the insurer to pay.

Election of officers for 196l-62 put Jack Sullivan, Tucson, in the president's chair; Larry Hamman, Phoenix, vice president; Jim Killen, vice president; and Harold Spotts, Phoenix, treasurer.

Directors are: Joe Soltero, Billy Bell and Jess Stewart, all of Tucson; Earl Cox, Tom Fridena, Frank Haney, Charles Mann, Tom O'Malley and Bob Silvey, all of Phoenix; Dick Fore, Winslow; Dean f)rake, Tempe; Tom Fleetham, Wilcox; Dale Grabe, Globe ; Bob Horr, Flagstaff; M. S. Medi-

Adiustable self locking "steps" are held securely by gravity tension supporting and separating plywood stacks or other material as deep and as high as desired,

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govich, Cottonwood; George Rothfuss, Prescott; Marc Schwarz, Miami; H. Marvin Smith, Yuma; Floyd Farar, Eloy; and Bill Taylor, Kingman.

Following formal adjournment, a Hoo-Hoo Round-Up was held, presided over by Larry Griffith, Phoenix club prexy, with Bob Horr representing the Northern Arizona

John Willlomc,Supt.

club and Jack Sullivan for Tucson.

Jim Forgie, Los Angeles, co-chairman of the National Forest Products Week for Southern California, then spoke to the members on the value of National, Forest Products Week as an annual event. Speaking briefly and to the point, he stressed the importance of this event to the lumber industry and urged all Hoo-Hoo members to participate in its promotion.

Enloying rhc lcdics lunchcon werc, reolcd, fy Killen, Mrr. Henry Golbrcirh ond lt/lrr. Jqck Sullivon. Stonding, Mrs. Potc Pollock, Mr:, ilorvin Smirh ond Kqrie tlichqcls.

The annual banquet Saturday evening at the Yuma Country Club crowned the convention activities, and, to judge from the crowd, it seemed as though almost all of the over 250 convention registrants must have been there. Preceding it was a cocktail party hosted by Fred Naumetz, .Jim Haskins and Gene Quenzler ol the Phoenix Cement Company.

Charles Mann did an able job as master of ceremonies at the banquet. Outgoing and incoming officers were introduced, and golf trophies were presented by Marvin Smith, chaiiman of the golf committee. W. C. Ketchersid made the presentation of a pen set to outgoing president Pete Pollock. Dancing and lively times finished off the evening.

The Yuma Convention Cornmittee-Marvin Smith, A. G. Bennett, Bud Root, Roy Culpepper and their wives-and Association secretary Gus Michaels and his wife are to be complimented for the fine, informative and entertaining convention they arranged. There was something of value for all, both in business and social ways. We'll look forward to going back to Arizona next yeir !

n2 yeaRs 0n ceuFnnma sfREeT

R.olph Russell New Consolidqted Lumber President

Meeting April 18, the Board of Directors of Consolidated Lumber Company elected Ralph D. Russell president and treasurer.

Consolidated is one of Southern California's largest ber dealers.

Mr. Russell succeeds A. T. Macmillan. president since 1959, who is retiring but will remain a directbr and member of the Executive Committee.

Ralph Russell joined Consolidated in 1923, was elected vice president in 1955 and became a member of the Board in 1959.

At the annual shareholders' meeting, Russell and Macmillan, together with Oliver Carlson of San Francisco, Carlton Kendall of Oakland and Mrs. John H. Tyson of Corona del Mar, were re-elected to the Board, and Robert C. Green of Oakland and Preston Hotchkis of Los Angeles were elected as nerv Directors.

Established in Wilmington in 1905, Consolidated Lumber Company has during the past 55 years continued to expand its operations until the plant now covers an area of approximately 54 acres. During the past few years it has handled in excess of 160,000,000 feet of lumber through the plant each vear.

A Mon Who Thinks for Himself

Yes, there is one-apart from all those fellows who we thought existed only in the cigarette advertisements, He's W. C. "Ketch" Ketchersid of Prescott. Talking to him at the cocktail party which preceded the Arizona Convention's annual banquet, we were ofrered a cigarette and, noticing the unfamiliar appearance of the package, we inquired as to the brand. "Picayune." \ll/ell, they smoke just fine, but with a name like that, we doubt if they'll ever go over big.

"Make a fire house get away on timber sales! The pole is greased with a brand new competitive price schedule, bound to keep the wires hot. Leading smoke eaters agree, Lam-Loc Timbers are the best for strength, easy construction and just plain beauty. We'll anticipate your call."

(Iell them Aou sau it in The Californi,a Lumber Merchant)

"We're sliding down on prices for [am-[oc Timbers"

///*u*n,* #Ltuatmt LL@E NMBERS

Pocific Wood Products Opens Toiwon Brqnch Office

To round out its c()verage cif the Far l,last, Pacillc \\'ood Products is opening a brar.rch office in Taiu'an, according to an announcement bv lack Daviclson. This olfice r.r'ill be under the clirectiotr oi G.,rrge Bonitz, formerlv of I-os Angeles, n'ho has had ccinsiclerable experierrce in both the plyr,vood business ar.rd in the Far East.

The purpose of this olfice u.iil be to establisl.r better communications r,r'ith Pacific \\-ood Products' Forrnosall sources ancl to direct the activities of Pacific \\-ood Products' 1og sales in Formosa. Peter Okada, P\\-P r eelr irr Tokyo. pioneerecl the clevelopment of plyr,r'ood sources in Tairvan irr t1.re rnicl-50's.

George Bonitz is rvell knor.vn in Southern California lurnber and plyn oocl circles, as he u'as a former Vice Presiclent ancl XIanager of ltegal Door Company. His experience in tl-re plyu'oocl brrsiuess covers 20 vears of manufacturing and sales. He rvorkecl as Ouality Control Director and Sales Iteoreserrtative for Penokee Veneer Con.rpany ancl Spliceclu'ood Corpc,ration of }Iellerr, \Visconsin. He later took a position as Salcs llanager of Northern Hardwood Veneers^. He serve<l irr the .\ir-Force as squadron intelligence offrcer and as engineer on a 8-36. after which he attended the University of \\'isconsin.

George's wife and four cirildren u'ill leave at the conrpletion of the school terl.rl to join him ir.r Taiu'an.

Large diversiffed stocks of foreign and domestic hardwoods -our vard.

o Prompt delivery by our trucks

o Immediate service on "will calls"

o Complete milling facilities

o New, modern dry kilns

Centrally located

Competitively priced

GEORGE BONITZ

t5 years

the dealer's supplier . . .

neuer his cornpetitor

Wholcsdcrs of West Coosl Foresl Prodacls

Inlond Lumber Compony Riolto, Colifornio ftlV a]arorlife Sbul

By JackDionne o

Sporty Mclnniss

ft was daylight one morning, and a fisherman sitting on the end of a long pier extending out into the Gulf from Galveston heard th,e thunder of flying feet, and looked up to see a tall young man, wearing a full dress suit and a top hat, running at full speed down the pier. As the fisherman looked, the tall young man hit the end of the pier like a trained broad-jumper, and sprang far out into the waters of the Gulf. Of course, the fisherman dropped his pole and rushed to the end of the pier, only to see the jumper swimming leisurely back to the dock. He loaned him a helping hand, and then asked,. as the young man got safely up on the dock:

"W'hat's the matter? Suicide, and then lost your nerve, or something?"

"Suicide nothing !" said the blase young man in the drip- ping dress suit. "My name's Sporty Mclniss. I'm from Nashville, Tennessee. One of these Galveston gamblers bet me a million dollars against one dollar I couldn't jump across the Gulf of Mexico, and with them kind of odds . . Boy! I'll try anything!"

Betts-Sine Home lmprovement Compoign (Conttnueil from Page 24)

"'We have followed the teachings of Art Hood from start to finish in this big selling campaign and we know we are on the right track. In our area, now is the time for home remodeling, and we intend to secure our share of the public's business. We are using every means to attract the home owner to our establishment, which includes newspapers, radio and direct mail advertising. We are confident 1961 will be our banner year in Culver City and we hope other retail lumber dealers are interested in this businessgetting promotion, which is excellent for the community, the bankers, contractors and, of course, the lumber dealer," said Red and Bob Betts.

Dove Wheeler Joins Arcqto Sqles Sfofr

George E. Knab, Eastern sales manager for Arcata Redwood Company, has announced the recent addition of David W. "Dave" Wheeler to, the firm's sales staff.

Dave brings to ARCO the benefit of many years of lumber background, dating back to 1928 when he started with the old Hammond Lumber Company at Samoa. After progressing from shipping to the sales department, he left Hammond in 1946 and went to work for Mill Creek Lumber Company at Healdsburg as manager of the planing mill, and later managed their sawmills until 1959.

HolltD@d Jr. .hfflna adiurtrbl. m.t.l [.h,

Hollywood Jr. Twins Are All-Purpoee Doors

Say goodbye forever to old fashioned screen. sash and storm doors. for here are two all purpose doors...COMBINATION SCREEN AND METAL SASH DOORS that tit all types of rvall construction and harmonrze with any interior styling.

tote lhese 4.lrr-l ADYANTAGES

Gomforl

a Th. Hollrood J?. Trlm D.rrr|h mo|t llaht In kltchan md rrwlor podrcr.

a Glv. rdqgu.b a.rtr u.ntll.tlon.

a lnt.ctuaht n!|tprcof rcnmr

a Sr.h Gl..r m.y ba d..md $th o..a

Gonvenlence

O llo mm datourln3 rrrgnd r ruporfle out artrr door wlth an armtul ot bundh..

a No ma..a3ln& iimry.c.a]| doo|r

^t\ !l Economy

a SrE3 buying a S8h, Scrccn rnd Stom Door. Hollyrcod Jn, aro all 3 mbincd into I doon

a S.YG3 on ha.dwrru, hantlna r,|d p.lnting.

a SrYGa m crp.mlya aapl.camantr.

O S.vaa sFtrc.. Thc Holh|rl|ood Jr. TwlG m.tr ba hung to 3wln8 In or o0t L.rw rv.lhblc tlol sprca h'ftlch b Bu.lly loEt In Htchm or cntrt uat

f.f Pcnel or Flush

a l.lollynoo{ Ja T*in3 Si'rG you t|q choie ol I Drml oe tlurh doa lo hrrmmlz. wlft rny 3tyL trfiitacfrrn or Int rlc daalin.

O Flurh doo[ rv.lbbb lo PhlliDotra Lurun. OrLnid &h (Srt, c 6irdr. a ?.n.1 doort .y.ll.bL h pha q|lt

Wdtt

WEST GOAST

GLodstone 4-t831

GARDEI\ LAI\D CO. LTD.

Paciftc Pqlisqdes

Owners & Developers of Weslridge Riviero-Cqstellommqre Meso ond

GRonite 61991

Yorbq lindo Ronch & Counlry Club Estotes hove exponded ond now hos its bronch ofiices in Brenlwood Villoge-hondling Reol Estoie & Generol Brokeroge. DON R. PHltlPS, Sr., now ossociqled-with offices ol 149 Borringlon Ploce los Angeles 49, Colif.

Stonton & Son Esroblishes New "Stonline" Division

Announcement has been made by Le Roy H. Stanton, president of E. J. Stanton & Son, Inc., Los Angeleg, of the incorporation of the firm's Specialty and Building Materials Division under the name of "Stanline, Inc."

Mr. Stanton reports that the new division will provide greatly increased service, to the Southern California trade, and will effect desired economies of operation for the firm.

Stanline, Inc., will be under the capable management of Fred Losch w'ho has been manager of Stanton's Specialty Division for the past 10 years.

The new company will be housed in a warehouse now being built in the Central Manufacturing District on the corner of 48th Street and District Boulevard, within close access to the Long Beach and Santa Ana Freeways.

In addition to its greatly expanded working space it will feature the latest in handling equipment and facilities for top-notch service.

Fred Losch, executive vice president and manager of Stanline, will be assisted by Roger Lighthart, who will handle lumber yard sales, and Wally Martini, acoustical engineer. Francis McNally will be in charge of production, responsible for scheduling materials, delivery and the sales order desk. Jo Woodson is the "Girl Friday."

President Le Roy Stanton advises that the new offices of E. J. Stanton & Son will also be located at the new location, and that an "office warming" will be held in the near future.

Good Golf-Srormy Weqther for Dubs

A good turnout of l)ubs, Ltd. members took in the club's l46th monthly tournament at Silverado Golf Club in Napa despite a blustery, rainy day. The weather conditions on

17315

the course separated the men from the boys and, as the following scores will indicate, apparently only the "boys" show up for golf.

First flight winner was Jim Maher (81-11), followed by Gran Geisert (89-15) and Dusty Duestruel (U-6) in third position. In the second flight, Ralph Bowman copped first position (89-17), with Walt Hjort (92-19) and Tom Gray (94-18) coming up close on his heels. Third flight winner was Tom Jacobsen (98-25), Al Soulages (100-26) in second position, with Bill Gilmore (108-31) and John Polach (103-26) locked in a tie for third low net.

High gross was awarded to Jack Crane for a scintillating 108, and guests J. Hatton, Orville Bresee, F. L. Baysinger, M. B. Forsberg and Jim Cook won a golf ball each.

Ralph Bowman turned up for the evening dinner wearing his new dark green jacket won at the March invitational tournament. March was a good month for Ralph as last month he picked up a three foot high trophy for winning the Rotary Club District tournament.

Dubs will meet again on May 19, at the Mira Vista Golf and Country Club, to play a tournament in conjunction with the Annual Oakland Reveille.

Corolite Mokes Cuslomer Selection Disploy Avoiloble To Deolers

The Coralite Company, manufacturers of prefinish wall paneling, now have available for dealers a new Customer Selection Display suited to wall hanging. The 24" x3U' board contains sample chips of 24 Coralite solid colors and patterns and miniatnres of two current Coral Scenics mural designs.

Informative literature supplied with board includes descriptive sheets on line and folder, "The l-2-3 of Applying Coralite." Write or phone The Coralite Company, 7251 East Condor Street, Los Angeles 22, RAymond 3-8271.

For LONG Dimension and limbers

GREEN

GREEN HIP &

CAL-PAK CAL.PAK RI DGE

#l #2

HEAVY RESAWN SHAKES

LIGHT RESAWN SHAKES

TAPER SPLIT SHAKES

SHINGLES & SHAKES

Direcl Shipmenfs viq Yqn & Rclif

HARRY H. WHITE

SPruce 5-34U)

HEmfock 6-5249

TWX: LB 5026

Wholesole Lumber Oceqn Cenler Building

I lO Wesr Oceqn Boulevord

long Beoch, Colifornio

B & J lAtt[BS for Every Puryose

lnlerior & Exterior Jombs Finger Joinf or Sofid

Spccies:

DOUGLAS FIR

PONDEROSA PINE

HEMLOCK

PLASTER JAMBS

DRY WALL JAMBS

WARDROBE JAMBS

RABBETED ETTERIOR JAMBS

FACE JAMBS

Cut-to-Size Lumber for Industrial and Furniture Manufacturers

All lambs Sanded

Straight-line Ripped

Mamtfacturers of QUALITY prodacts Wholesal.e onlg! B &

AITC ro Hold Ninrh Annuol Meeting

The American Institute of Timber Construction will hold its 9th Annual l\{eeting in Las Vegas, Nevada, May 15 to 19. The meeting theme, "Industry Prosperity Through Quality Control," rvill feature prominent speakers from the industry who will elaborate on AITC's proposed Quality Control ancl Inspection Program.

The Q. C. and I Program has been under development for more tl-ran two years. Formal qualification inspection of members' plants by AITC's newly created Inspection Bureau is expected to begin sometime after the Annual Meeting. The purpose of this qualification inspection is to ascertain whether the plants can meet the requirements of the program and, if not, what changes mrrst be made in their operations prior to licensing then-r to use AITC's quality marks and certificates.

L. D. - L. L. for TfT

All of which above heading means that it was a lush day and a lush layout for the Terrible Trventy Tournaments when the fellorvs met for their 419th round at the Lakeside Golf Club in Los Angeles on April 14. Virgil Oliver acted as host.

Wade Perong-87-16-71-w-on the higher bracket. Bob Dilworth won the lower brackt-88-12-76-by a typographical error; he should have had 88-12-2-78. Cliff Simpson was the true winner-Sl-6-2-77.

In the Match Play, King vvon by clefault in the lower bracket, his opponent, Bob-Osgood-being in Carrada playing a tournament at Victoria. Huck beat Alling in the upper bracket. C. M. Johnston, approved by the Boarcl of Directors for membership, displayed a show of power by over-driving the 13th green 277 yards.

The June tournament is set for Ojai, Thursday, Jrrne 15.

CAN DEPEND ON US FOR, Att OF THESE STANDAR,D BRAND ITEMS

Dqvidson-Western Opens Hordwood Lumber Deporfment

Davidson-Western Plvwood will ope-n a hardwood lumbef department under the management of James C. Barron, according to an announcement by Allan E. Boal, General lVlanaser. For many years Davidson-Westirn has been supplying the industrial market with one of the finest inventories of hardwood plywoods. With the addition of this new department, DavidsonWestern will be able to fuifill the requirements of their many customers with various species of domestic and imported lumber, servicing both the large and small buyer.

Kenneth Tincklers Ofi To Englond

Kenneth and Jo Tinckler and their daughter, _C1rolyn, left the evening of May 4 on BOAC for a trip to Englind, where they will visit Mr. Tincller's family.

geles, plans to combine business with pleasure on the trip for he plans to do some export business while in Europe.

M'hile there Mr. Tinckler will aiso be best man at the wedding of his brother-Mr. Laurence Tinikler of Ainsdale, Lanc, who is a doctor.

Jim Barron started in the wood business in 1944 and he formed a firm to manufacture store fixtures in Texas. In 1947 he sold his interest and returned to California, where he ioined Eoddis Plywood in Los Angeles. In February, 1951 he was appointed Vice President and General Manager of Sand Door & Plywood, and operated that company until his resignation in I\{arch of this year.

Davidson-Western's new hardwood lumber department is located at 3136 9,ast Washington Blvd., Los Angeles 23, telephone ANgelus 3-6931.

Bill Smirh On Extended Trip

Bill Smith, formerly vice president and general manager Smith-Robbins Corp., l,os Angeles, and wife Barbara, are presently on an extended vacation trip to Jamaica, New York, and other eastern cities. They expect to spend several weeks in the Pacific northwest and Canada before returning to Los Angeles later in the summer.

Mr. Tinckler, one of the partners in Stahl Lumber Company ol Los An-

_

NIrs. Tinckler and Carolyn will spend the summer in England, but Ken'will return to this country early in June.

THIS BRAI{D

You Buy RESSURE TREATED TUMBER

JAIIES C. BARRON

Sold by Lumber Derlerr Everywhere

2. 4 .1 PLYWIIIID FLtlt|RING

J* JLu Joonn

2

4

Pn^ono/o

Twin Harbors Sacramento rep., Dick Merritt, and the family, tomed the southland during the end of April, with special attention focused on Disneyland.

Dick Freeman, Top Banana So-Cal Building Materials Co., Los Angeles, and Mrs. Freeman presently on an extended air cruise of Europe, visiting England, France, Italy and all waypoints. The prominent couple is expected to return home the latter part of June.

Ken Conway, South Pasadena lumberman, seen "snooping" around San Diego last month on a combined business and golfing trip. At least that is what he said.

Jim Martindale, manager of Barr Lumber Co., Santa Ana, and Ted Bolte, manager of the firm's Costa Mesa yard, sailed thbir yacht to Mexico in the Ensenada races last month. As we go to press no word has been received as to the success of their effort but in 1960 they placed 6rst in their division, we have been told.

Roy Barto, for many years prominent in southland lumber circles, has sold his home in Potlatch, Washington, and is returning to the land of sunshine. He is sailing his yacht, Bataan, back to its berth in Newport, according to information received at CLM.

Protect against the costly elfects of termites, decay, and lungus attack with job- and time-tested Boliden Salt pressure-treated lumber by McCormick and Baxter Dollar for dollar, Boliden Salt pressuretreated lumber is your best bet lor mudsills, posts, ioists, framing members, patios, porches, fences. Because of its proven protective qualities lumber pressuretreated with Boliden Salt is being recommended and used by ever increasing numbers of architects and builders.

Art Parkins seen recently covering the nite spots in San Francisco. Those board of directors' meetings keep him busy as a gourmet as well as nanager of California Door. They say he is a connoisseur of both, however.

SAM WALKER, 44, owner of the Walker Manufacturing Company of El Rio, California, was killed in an auto accident in Oakland on April 12.

Born in North Dakota, Mr. Walker came to California in f 938. He founded the Walker firm, wooden door manufacturers, in 1948. His wife, Cora Mae Walker, associated with him in the business, will continue the operations of the firm.

In addition to the widow, Mr. Walker is survived by four children, Lonnie, John, Carolyn and Peter. The family home is in Ventura.

Edges longue & Groove

Edges Tongue & Groove

New Perpetual Processing Timber Prices 25Vo

Line Cuts Fountain Lam-Loc

Sculpfureboqrd Nqmes T. M. Cobb Co. Distriburors for Southern Coliforniq

Chuck Corwin, general sales manager for T. M. Cobb Company, Los Angeles and San Diegg wholesale distributing concern, announces his firm has been named Southern California distributor of the new Sculptureboard-a product rnade of r/4tt exterior hardboard with many home uses both inside and out. In addition to home use it also has commercial value as well for room dividers. displays and other USES.

Sculptureboard comes in four patterns known as Moorish, Samoan, Classic Block and Samara Frieze and has many purposes for fences, wardrobes, screens, sun control, cabanas, facades, arbors, partitions and siding. The panels come in a standard size of 2'x4' with mahogany frame members available where needed.

"We believe this new and exciting product will open a

"Seascapen by Goralite

Real bait for buyers-the "customdecorated" look supplied-at no trouble and low cost-by exclusive "CoralScenics"@ on famous Coralite wall paneling. For example, this clever undersea scene especially suitable for bathrooms, playrooms, lanais, beach cottages, in five decorator color combinations. Designs permanently baked in under melamine polymer "Coral-Cote"@ finish ., smooth and easy to clean as glass, impervious to moisture, stain, hard usage. For full information and sample chips, call:

the

ffitu

company

7251 East Condor Street, Los Angeles 22 RAymond 3-8271

Ako a complete line ol metal mold,ings, mastics, caulldng compounils anil bathroom accessories.

new field for retailers and will serve a definite customer need," said Chuck Corwin. "It is a new, functional and decorative material that expresses the modern trend toward richness in detail and design," he continued.

Sculptureboard is available for immediate delivery from both lvarehouses to dealers throughout the southland area, it was said.

Son Jooquin Club to Stoge "Dinner ond Gqsino Night"

San Joaquin Valley Hoo-Hoo Club 31 will stage a "Fishermen's Wharf Dinner and Casino Night" on Friday, May 26, at the 509 Club in Fresno. Bob Reid, of Reid and Wright, will chairman the affair and the dinner will be prepared by the famous "Chef" Chet Harshner.

(TelI them Aou salD it in The California Lumber Merchant)

l. W;ll;ont. Both Co*pana

- fmporters and Brokers -

PLYWOOD & TUMBBR

Frorn the Orient

HEpublic 1-8726 O 1996

Inglewood Country Club

Selected for Finql Hoo-Hoo Meeting & Golf Tournqmenl

June | 6rh Slorring of 9:OO A.M.

West Washington Bh:d. O Los Angeles 78, California

Osgoocl, Joe Petrash, Larry Weiland, Lee l(rarner, Dee Essley and Ole May.

Lee Kramer was r.ramed to tl-re publicity committee for 1962. .Larry \\'eiland has been selectecl for the charity commlttee.

At a steerir.rg committee meeting April 2-1th of lfoo-llocr CIub 2 members it r,vas decicled to irave a golf tourtramerrt and banclrret at Hacienda Countrv Clrrb in East \Arhittier Friday, Nlay l9th. Tee-o1T tinre at 9:29 a.nt., cocktails at 5 :09 p.m. and dinner to be serr-ecl prornptlv at 7 :29 p.m. This will be baseball night ancl the "Cats" u'ill be entertained bv a speaker from the Los Angeles Angels u'ho u'ill llull nL punches in his straight from the shoulcler talk about the future of the American League Pacific Coast er.rtry.

Tl-re final meeting of the currerlt fiscal year rvill be helcl at Inglewood Country Club Jrrne lfith. This affair n'ill be a sporting event a1so. l{orse races in the evening arrcl golf all day long rvith tee-off set {or 9 :00 a.nr. lloth of these clubs furnish rvonderful food ar.rcl Snark Johrr Osgoocl rrrges all to join the fun and good fellor,vship.

On June 16th a nerv president of the club u,ill be electecl to serve during the fall, winter ancl spring of 1,961-62. Don Bralev rvas selectecl as chairr.nan of the nomir-rations committee u'hich included Dee Essley, Harvey Koll, ,lim Forgie, Harold Cole, Ole I\'Iay ancl John Osgoocl.

Steering committee members atterrcling the April 2-1th meeting inclrrcled Harold Cole, Phil Kelty, Chuck Lomber, Don Br.rfkin, Don Braley, llarvel'Koll, Berr Garclir-rer, -|ohrr

Redwood Empire ond Blqck Borr Clubs

Plon "Togelherness" Weekend

Redwood Empire lfoo-Hoo Club 65 ancl lllack ]lart HooHoo Club 181 will stage their anrrual Forest l-ake Family \\'eekend on the weekend of June 9-11. Ulith beautiful Forest Lake Resort offerine golf, su'itntning, horseback riding. boating and dancing, a perfect rveekencl for the 'rvl'role family is assurecl.

Plan $1 (starts Saturclay morrring, June 10) provides one night's lodging, three meals (Saturday night clinr-rer, breakfast ancl lunch Sunclay), plrrs a cocktail party Saturday ever.ring, for the amazing low price of $11.70 per person.

Plan fi2 (starts Friclay night, June 9) provides acconlmoclatiorrs for trvt-r rrights in aclclition to all the benefits of Plarr f,1 for an all-irrclusive costs of $15.70 per person.

This is an outing for the entire family, so bring the kicls and berrefit frorn Forest l-ake's very reasonable chilclren's rates. Iteservations should be sent immecliately to : Jim Ilaher, ,\rt llond Lumber Compan-v, Box 537, Cloverdale (Phcrre l'\\-inbrook 4-3326) or Rocl }luston, Napa Builders Strpply, 3183 -Jeffersor-r, Napa. Phone BAlclwin 6-3797).

CALENDAR CDF GCDIU|TNG Er'ENTS

Msy

American Institute of Timber Construction-May 15-19. Annual Meeting. Desert Inn Hotel, Las Vegas, Nevada.

\Momen in Construction, Los Angeles Chapter-May 16. lv{onthly dinner nreeting at the Blarney Castle, 6:00 p.nr. Jane Stewart, color detail consultant for builders and a charter member of WIC, will speak on "\\Ihat Color Does Today."

NWPC Intra-Industry Cooperation-May 16-17. Information & Development Meetings. Phoenix, Arizona.

Black Bart Hoo-Hoo Club f8l-May 17. Dinner meeting in Willits. Elmer Padula, chairtnan.

Dubs, Ltd., Monthly Tournament-May 19, 'l'o be held in conjunction with Annual Reveille. Mira Vista Country Club.

Los Angeles Hoo-Hoo Club LMay 19. Golf tournament and dinner, Hacienda Country Club, East Whittier. Golf time-9:59 a.m. Dinner 6:59 p.m.

Oakland Hoo-Hoo Club Annual Reveille-May 19. Golf at Mira Vista, dinner ar.rd show at Claremont Hotel. Ralph Hill, chairman.

San Francisco Hoo-Hoo Club 9 Concat-May 23. Begins at 6:30 p.m. Leopard Cafe, 140 Front Street.

NWPC Intra-Industry Cooperation-May 24-25. Inlormation & Development Meetings. Portland, Oregon.

San Joaquin Valley Hoo-Hoo Club 31-May 26. "Fishermen's Wharf

Dinner and Casino Night," at the 509 Club in Fresno. Bob Reid, of Reid and Wright, will chairman the affair.

Inland Valley Hoo-Hoo Club-May 26,27 and 28. Annual golf totrrnament and dinner dance, Desi's Indian Wells Hotel, Pahn Springs. Make reservations direct to Indian Wells Hotel.

Inland Empire Hoo-Hoo Club No. 117, Annual Ladies Day-May 27. Indian Wells Country Club, Palm Springs.

American Wood Preservers' Association-May 29-June l. Annual Meeting. Banff Springs Hotel, Banff, Alberta, Canada.

June

Night-and-Day Furnishings Market-June 1-2. Los Angeles Home Furnishings Mart. Thursday-4:30-10:00 p.m. Friday-9:00 a.m. to 5:00 p.m.

National-American Wholesale Lumber Association-Annual Meeting-June 2O-22, }Jotel Mark Hopkins, San Francisco.

National Oak Flooring Manufacturers Association-Mid-Summer Meeting-June 6-7. Peabody Hotel, Memphis, Tennessee.

Redwood Empire Hoo-Hoo Club 65 and Black Bart Hoo-Hoo Club l8l-Annual Forest Lake Family Weekend-June 9-ll. Forest Lake Resort. For reservations: Jim Maher, Art Bond Lumber Company, Box 537, Cloverdale (Phone TWinbrook 4-3326), or Rod Huston, Napa Builders Supply, 3183 Jefferson, Napa (Phone BAldwin 6-3797).

California Redwood Association-Board of Directors-June l2 (tentative). 576 Sacramento St., San Francisco.

Terrible Twenty Golf Tournament-June 15. Ojai. H. NI. Alling, TTT secretary.

Western Kiln Clubs, thirteenth annual meeting-June 15-16. !Iedford, Oregon.

We Goofed

You'll find in this issue two convention stories-Northern California's, with by-line by Max Cook, Arizona's, with by-line by ourselves. The only reason we mention this is that in the previous issue we had a comprehensive reporting of Southern California's convention bv Ole May, and completely forgot to give Ole byline credit! Fortunately, Ole's no prima donna, thus we didn't get our knuckles wrapped with a length of hardwood. We did, however, wish to correct the omission at this time.-Editor.

PERllElf

birect Shipmentt 9i, Pin, ,Ll"ldingr and. Speciol betail

3806 W. Avenue 4l

los Angeles 65, Colif.

CtASSIFIED ADVERTlSlNH0sition Wanted 11.00 pe, line $$qlll'":,r,f1!:il:':''ila'r'51i'111-*'i;dr'

-HEI^P WANTED-

OLD ESTABLISHED FlRM-ofters unlimited opportunity for an experienced Hardwood Lumber Salesman with following in the Los Angeles area. Guarantee plus commission. Car furnished and expenses. Replies held in confidence.

Address: Box C-3O90. The California Lumber Merchant

108 W. 6th St. Bldg., Room 508, Los Angeles 14, California

GENERAL MANAGER for well established Fixture and Architectural woodworking plant in Southern California, manufacturing custom cabinetry and millwork for all types of stores, banks, schools, hospitals, etc.

Operating in all new and modern expanded facilities with a million a year and over capacity. Offers challenging position with unlimited potential for experienced aggressive manager. This man must have the following background, administration abilities, including labor management, purchasing, estimating and cost, design and a thorough knowledge and background experience in all woodwork production methods from raw materials to complete finishing procedures. This man is now in charge or second in command where his future growth is limited or stifled. Qualified man will receive top salary and if proven, can participate in ownership. Please send in confidence full resume and earnings record.

Address Box C-3080. The California Lumber Merchant 108 West 6th St. Bldg., Room 508, Los Angeles 14, Calif.

EXPERIENCED SALESMAN for San Joaquin Valley-Northern California Lumber Wholesaler. Experienced in sales this area. Knowledge of mills in Northern California essential. Outline experience, qualifications, age, and references in first letter. Correspondence strictly confidential.

Address Box C-3081, The California Lumber Merchant 108 West 6th St. Bldg., Room 508, Los Angeles 14, Calif.

SAN FRANCISCO WHOLESALE FIRM has opening for responsible lumberman with good following from the RIGHT accounts. Must have good head for management as this position can lead to more than just sales work. All replies confidential.

Address: Box C-3091. The California Lumber Merchant 108 West Sixth Street Bldg., Room 508, Los Angeles 14, California

PERSONNEL-with initiative, imagination, ability, and desire to merchandise lumber, building materials, hardware and profit packqges for major retail lumber and building material chain of stores. Send experience qualifications, age, refeiences, and earnings. All replies kept strictly confidential.

Address: Box C-3089. The California Lumber Merchant 108 W. 6th St. Bldg,, Room 508, Los Angeles 14, California

...5PACE FOR tEA5E...

Names of Advertisers in this 0epartment using a Bor Number cannot be divulged. All inquiries and replies should be addressed to Box shown in the advertisement.

EXPERIENCED GIRL for Wholesale lumber offrce bv June first or SOONER.

FAR WEST FIR SALES CO. 9171 Wilshire Blvd., Beverly Hills, California, BRadshaw 2-4353

-POSITIONS WANTED-

LOCALLY EXPERIENCED LUMBERMAN-lumber, hardware, tools, capable of setting up and managing retail "Do-It-Yourself" operation,

Address: Fred Daunis, 1030 Lewis Street, Pomona. Phone: NA 9-0336

47 YEAR OLD LUMBERMAN-Experienced in all phases, including tract work, inside and outside salesman, yard superintendent, paint lnd hardware. Now employed. Wish to locate in Northern California, Oregon, Northern Nevada, in Mill or Lumber Yard.

Address: Box C-3088, The California Lumber Merchant 108 W. 6th St. Bldg., Room 508, Los Angeles 14, California

EXECUTM MANAGER-20 years successful experience in operation of jobbing plants distributing millwork, sash, doors, building materials. Wholesale operation dealing in carload shipments of lumber and plywood.

Address: Box C-3087, The California Lumber Merchant 1O8 W. 6th St. Bldg., Room 5O8, Los Angeles 14, California

LUMBERMAN recently sold interest in large retail yard. Desires challenging position with retail or wholesale lumber organization. E:iperienced in production as well as retail and wholesale levels. Free to relocate.

Address Box C-3043. The California Lumber Merchant 108 West 6th St. Bldg., Room 508, Los Angeles 14, Calif.

EXPERIENCED LUMBERMAN-shipping clerk, foreman, salesman, counterman and estimator. Can tally, grade. Knowledge of hardware, paint, mouldings, millwork. Now employed but must relocate immediately in Southern California or dry area account wife's health. Interested in all offers.

Address Box C-3076. The California Lumber Merchant 108 West 6th St. BIdg., Room 508, Los Angeles 14, Calif.

-EOIIIPMEI',IT FOR SAIJ-

NEED MOR,E STOCK . . . FAST"

Z

l3ocn[q0efiflt

ftlAdison 7-53U1

Complete Line of WOODEN WINDOWS

- EmtrtV or Glszed -

All Stock Slzes Gorried in Ouilny*ory

Coll Mr. Sloter: Gllbert 3-3237 for Prices ond Quotolions

UTE ARE ilIAIIUTACTURERS _ 1{(lT DISTRIBUI(IRS !

Kiln-Dricd PINE WHITE FIR INCENSE CEDAR

B & J Door Jamb Co.-........-........45

Eack Co., J, William....-...............50

Baugh Bros. & Co.-.-------.-----.--.--*

Brxfer & Co., J. H.......-.............47

Ecndcr Lumbcr Salcr, Ear1e........ r

Bcrkot fianuf.cturing Co,....--..--..-*

8ig 8en Sash & Door Co..--.-..---..55

Eliss Lumbcr Co., Inc,-----..---------28

Blue Diamond Company----..-----.-.'

Boldf-Beacom Lumber Co..-...-..--..'

Bohnhoff Lumber Co..--.-.--...-.---.*

Bonnall Lumbar Co.-.---..--.-.------.- r

Bonninglon Lumber Co.--.-.--.-.....-. *

B. C. Forest Products, Ltd...--......33

Bruce Co., Inc,, E. l,---.-.----------43

Brush lndustrial lumber Co.--.-.-.-6

Building Material Distributors---. r

Prompt delivery in Los Angeles, Oronge, River:ide qnd Son Bernordino Couniies. Celotex Ry-Lock Uni-Bilr Fireploces

Mqsonile Bolsam Wool NuWood Richkrqfi Polyethylene Olympic Stqin Nqils . Wire other itemr: so-cAt BunDtNG ,flATERtAts co., tNc. | 22o Produceo,ljii"ol*,,ir.los Anseles

WI LHOlD BUI]DERS ADHESIUE

SEIS BASE IRIM . PA]IELS

THRESH(ITDS FURRII{O SIRIPS

Withoul shims, onchors ond plugs

SAYES Itl,lE AND llONEYf

P]ACERYIIIE fUTBER COMPAilY

P.O. Box 752,Plocawille, Colif. tonufocfurer

SPECIAIIZING IN ROOF DECKING

Telephone: Plccerville-NAtionql 2-3385

ADr'ERTTSERS TNDEX

rAdvcrrlrlry gpom in oll.rnclr lttus (TeU them gou sau it in Thc Califomb Lumbet MercIwnt)

Essley & Son, D. C.----....-..---...----. i

E-Z-Glide ..-......-..-.......................-...'

Fairhurst Lumber Co.---...-.....-----...2

Fern Trucking Co.-...--.....--......--...-. *

Filon Plasticr Corp.....-...-.-..--...---- r

Founrain Lbr. co., Ed..3, 21,35, 10

Freeman Co,, Stephen G.-.---.-----. r

Fremont Forest Producls.---..--.----*

Galleher Hardwood Co........----.----50

Garden Land Co., lrd.....--..-.-----.44

Georgia-Pacific Corp,..-....--------..*

Georgia-Pacific Warehouses.--.-.....25

Golden Glle Lumber Co..-.-.--...--.. t

Gosslin-Harding Lumber Co.---.---. *

Great Western Lumber Corp.------50

Greenfield & Son, H. M,-----------. * Grove Wholesale Lumber Co.---- r

lnland Lumber Co,...-...---..----....42

Inlerslate Container Corp.--------.---48

Jamb Dandy Lumber Co.-----.-----. r

Johns-Manville .---.----....-.--.----....-.-- 9

Johnson-Flaherty, Inc...--.-....----..--37

Jordan Iniernationrl Co.....---.-.---- r

Jordan Sash & Door Co., F. t.----41

WTfHOfD GLUES INC.

lcr Ancolrr 31, Chlcctc 4,1 #t09t

Neth lumber Srlec, A. W.--.... r

Nikkel Lumber Co., R. F.........46

Norco Distribuling Co..--...-.-..-....'

Oliver J. Olson & Co..--...----.---.... r

Oregon Pacific Forest Products.. r

O39ood, Robert S...-.-..--.--.-......----33

Oxford Lumber Co., Rex.---...-.---42

Paciffc Fir Sales.---.-------------.---..--.... *

Pacific Lumber Co., The.--..-.-....17

Pacific Lumber Dealers Supply-*

Pacific-Madison Lumber Co.-------*

Pacific Wood Products-----..--.-.---.--38

Padula .Lumber Co., E. A.---....... *

Pan Asialic Trading Co,, Inc.-.--18

Parmco -----.----......-.-----.------....--..-.--.. *

Paul Bunyan [umber Co..--.-..----. *

Pecrless Lumber Co.-.--------.----.----'

Peirce Co., Al---.-.----.----.------..-----.'

Penberthy Lumber Co.----.-.----.------41

Pernell Lumber Co.-,--.---...--,--.----.53

Perry International Corp.-.Cover 2

Philips, Whsle. Lumber, Don Jr. a

Pickering Lumber Corp.--------.-..---.'

Placerville Lumber Co...-...--.-....-.55

Regal Doo Company----..----.-Cover 3

Ricci & Kruse lumber Co..----,....53

Richkrafi Company..........--....-....... 7

Rounds lumber Co.-----.--.-Cover I

Roy Forest Products Co.----.--------*

San Anfonio Pole Const. Co..... *

Sanford-Lussier, Inc.--.-.-------------.---53

Santa Fo Lumber, Inc...----............ t

Shively, Alan A,-...-..-...--.-.-.-..-....54

Sierra Lumber & Plywood-------..-..20

Sierra Redwood €o.----.----"..----......18

Silbernagel, Inc., George J.....12

Simmons Hardwood Lbr.-------.----.-31

Smith Lumber Co., Ralph L.-.---.-. r

Smith Hardwood, L. R.----.-----...... *

Smirh-Robbins Lumber Corp,......32

U. S. Plywood Corp.----...--...--.-.. *

Union Lumber Company---.......---.--23

United Whsle. Ibr. Co.........-.....3O

Vancouver Plywood Co.........--.--*

Van lde Lumber Sales, Ray--....-. *

Veneer Products, lnc....-----.--...-- r

Walsh Lumber Co.----............------38

Ward & Knapp.--.-..:--..........--..-..--.'

Warren Southwest, Inc..........-.--. *

Wells Cuslom Millwork---........-.-.. r

Wendling-Nathan Company..--.---27

West Coast Lumbermen's Assn.-.|9

West Coast Screen Co..-.-...-.-.,-.--43

Wesi Colst Timber Producfs-----*

Wastern Dry Kiln.---.--.......---..--.-.-- +

Western Forest Products of S.F...,|Z

Western Forsst Products Co.--.-.... r

Western Lumber Co..-.------.--

Western Mill & Lumber Co.---.-.--51

Western Pine Associalion......-.-.-*

Western Pine Supply Co....--....... r

Weyerhaeuser Company.-..--....-... *

White Brothers.--.-.........-----.-......... t

White, Harry H.----..--.......-..--....-.45

Wholesale Forest Products Co.----39

Whsle. lumbermen's Assn.--..-.-- t

Wilhold Glues, Inc,-....-----..-.......55

Wilson, Forrest W..---.-----..--.-....-.33

Windeler Co., Ltd., George..-.-...51

Wood Conversion Co.----..-...--..-.-. t

Woodside Iumbar Co.-........-...---51

Wright Lumber Sales, Paul..--.---.- '

Yancey Company.-..-.-.-.--........-.--.. t

Ziel & Co., Inc.-.........................40

Zwart & Companv, H.-..........-..---.tr

OSBUYER'S GUIDE o

h?l;*i:*l:ilt

Y-.-11-::-:::l'.*::i

lunbcr Co.-..--...--........-.......1tUrcry 2-3O31 lrm !ruqkl1g Co.-----.,.,-----............-lAymond

Hoovcr Co., A. t.----...............-.......-...-..-..ilurro; t-9321 Grccnfisld E-ton, lnc.. H. ,ll.---........----...NEvodo 6-1783

Hui lmbrr Cmpony...................-.......Plynouth 6-U9t lwber Tomlnol. Inc...-....-...-----.-........--.--.5Pruca5-1766

Ind.D.ndsnt llde.' ttiilr. Co..................--.Fli.td t-35.1O lrlinor lodinl, Inc.-----......-..-..-.....-.....lAydond 3-3691

lnddtriol tmboi--.......-...-...........-.........-.CHcpnqn 5-55ot Oho t Co', Ollw J....-..-....-.-....-.HEmlock

!:9Ai

Oregon-P1:ifc Forerl Prod. Corp....---.----PAda_oy 24520 Wiirit-uc Cmeoi.-..-..-...........-. tincoui C-tZtC gfqoo_d,lob..t 5,.....-.-.-.-.------------DllnkL* 24278 BUI,DING triAtERlAtS

Pocltc lunbcr Co., lhr...-......

i,jiii E;i,:..i;:#'nJ.j5 a;:::::-j:.._:.lElH3ll i:ffll

Boy Areo

Poclic Wood PreduGlr-.-....--....................Ii|Ad1rm

Pclic-Modiron lmber Co..-..-.............-..--.5Pru<e 3-2292 ---)--

Co..-....--....-.----..---------.-

1oy- re.er produar ii........-:.::..-:..::-+1ffi;il 5:iiF Bi:*:'j,t#it"T.E:;'rl"T'a...:.::...::::.::::::Vilj#: i:8:l) iiilt:,'i;'TlH'llj-::.:....:::-::.:::-:::::::::::fffi:l 3:ll3l lj,:,*l- l;,rji"l*ffi:__....::....::.:.:.:::V;Emzli.#r, lfcrc tmbcr -t Plvwood, Inc..-....-.-...1-tioe!. 9-?llt ir.cr"-ii-L"i-s"r.i; a;4.......-..-.--..-....-.vAndiie 2-s6or

ladwood co-mpdy-.--:--.----.N^Efqda qql9? i;i; io'bon

{,ffig$ ;:iiii Ii,iliL^ffi

Heird Lmber Co., lnc'--....-...--'-----..--..-.--Hlllride 3-0658

Twln Hcrbon Lumber Co...-..-...-..--..---.------.-tPruce 5-6318 FORT BRAGG

llnlon- lu-mbcr (ompmy-.............-.-.-.-..rJtAdi.-on 7-2282 Holmcr Lmber Co., Fred C...-.--.--..--.-.yOrktown 4;to5g

Unltcd Whbe. Lunrber Co..-...-..-.--...-.....ANgelur 3{166 ;-.

unireJ srorci'eiy*ooa ioi.....-.-.. ..-......!udtow 3-3441'^jSNO

u.i.-iti"ii cdip.-ii"tr.i-Ciitt...,,....::.UPl;; 6"i5ie cqlweros cemenr co.----------------.--^----.-------ADmr 7'1831

u.s. piywood coip. tGtendolif ...-..:.:.:.::::.:ai;; LiiSa $i9rgiq-Pqcinc !Yqrchouse.........-....------....AMhurrt 8-5lel

u.s. ptriwood corri. (long s"".i;t:...:.::..iii;il;i t-ii6i lfill t Morron' Inc...------....--...-.-.......-----.-.-AMhursr8-5343

U.5. Plywood Cori. (Sorc Ancl...-.-.Klmberlcv 7-1691 UKIAH

Vo ldc Lmbcr 3cler. 1oy.............-........llUrroy l -4668 Hollow Tree Redwood Co,..-...,......--..-Homa.teqd 2-3821

Wqlrh lumber Co.................---...,.........-EDEawood 7-6669 Holmcr Lwber €o., FredC....-..---.-.-.,-HOmerreqd 2-5438

W-ondllng-Nolhcn Co-...---..-.-----...--....-t{Urrsy l -9:!21 Wlluts

W::i:H ,[?ii'l ll;*iji.!].:::::::::::::.:::ilBilli ljllS piJcrq rmber Go.-- ------- '.- .- ..-----Grobe e-2465

"il*ffi] ,!filf#;..:-....:-:::-:-:..:.1li*j# !-!!!l

While, H@ry H.................-..-.-....,.........-.......3Pruce 5-34O9 GRANTS PASS

oREGoN

Vfiolerqle For6t Producl! Co...--.--...-..---lRomonf 8-Ol6l Veneer Productr, Inc..-.-..--..------.......-..GReenwood6-rH74 '",fi::"fiil1"ii Bll;;ii;.'a:';;;il i,:IJsli1i.i"" poRrtAND w'Lir-i';6;'- i;'.'"-'i;A--...::1.--.liliiislil'i-rors flkinr.

"Regol Announces"

..BONDED BIRCH s1{0w00D D00Rs"

COMPTETETY PREFINISHED

.AIT POPAUN SPECIES

.ATL STZES

... the all new "VENT-AIR"

Att DOORS ARE HOT PRESSED with Type 2 Ureo Resin qnd Belt Sonded. Core conslruction is qn qll-wood grid, wirh 29 horizontol Ribs ond 2 continuous Verticols, spocing between Ribs is 2Vq". End rqils ore 21/2", Sliles sre l3/a" qnd Lock Block qreq is 4x21". All doors ore guoronleed for one yeqr ogoinst delqminqtion or defects in mqleriql qnd workmqnship, ond will be reploced lN THE WHITE ONLY. Doors musi be properly hondled, stored ond seqled. All doors qre mqnufqclured in complionce wirh qll Commerciql Stqndqrds requesled. ...

Regol "RESPEC"

o Hot Pressed - Bonded Core o 5 or 7-Ply Construction

o Type I Erterior Grqde Glue

Hordwood Edgebonded 4 Sides

o Belt Sonded o Guoronteed 2 Yeors

SCHOOI DOORS OUR SPECIALIY

343 N. Vinelond Arq.-City of lndustry, Colif.

CUmberland 3-7538

EDsewood 6-1258

"Personolized Service"

Ilcmber of the Soulhcrn Calilornia Door tnslil.tta ond Woodwork tnttitutc of Cslilornia

QUA[rfY is Our /]losflmportont Product l

UNIFORM WHITE

WATERPROOFED STITES & RArts

DOMESTIC BIRCH

EXCEEDS C.S. r7r-58

SEVEN PtY BIRCH SKINS

"REGA['' QUATITY CORE

INDIVIDUATLY WRAPPED

Somples crvoiloble upon requesl.

Competirively priced.

\ t.l.c. SPEGlFlcATloNs plus Modern Revisions +++

ttFor g Jew cenfs ntore...

You cqn Have s

(Union Mode)

ARCATA REDWOOD COIUIP \NY

MAN u FAcru RERs ", Qra/EnE DWooD pRoDu crs

SALES OFFICE ARCATA, CALIFORNIA . HILLSIDE 3.503I SALES OFFICE SAN FRANCISCO, CALIF.. YUKON 6.2067.

must be cut when ready. Each year new trees are planted in the acreage that was harvested to insure a continuous supply of

textured old growth timber stands, are managed for the present with the future in mind. Member California Redwood Association

. TWX

42 TWX SF 193 Xi fi ffi' ;il}".,il,iff 3;: ;!i^i"ff il:;

*T::flHi"^ ['.'J:'i,:631'::1J3'#1il: