Los Angeles Lumbermen Conduct Interesting Meeting for Sales Mana$ers

On Monday evening, Illay 19th, Mr. Herman L. Rosenberg, of theHipolito Company, Los Angeles, was chairman at a meeting of the Sales Managers Association of Los Angeles. This is an aggregation of sales executiveE from various lines of business which holds meetings at the Los Angeles Athletic Club on the first and third Mondays of each month.

Mr. Rosenberg provided the associates with a very novel, and for the lumber industry, a very complimentary program, entirely pertaining to the lumber industry, in its various departments.

Mr. C. J. Laughlin of the Long Bell Lumber Company, Los Angeles, made an address on "The Romance of tho Long-Bell I-umber Company." He told of the beginning of this great organization, of the wonderful vision of Mr. R. A. Long when he opened the first yard years ago, and then outlined what had been planned in the construction of Longview, Washington, and also of what had been accomplished to date.

E. R. Maule, of the Hammond Lumber Company, I-os Angeles, gave as his subject, "The Relationship of Sales to the Production Department." Mr. Maule handled hiq topic in avery fine manner in telling the Association o{ some of the problems encountered in the manufacture and distribution of sash and doors and mill work, and of thg tremendous good that could be accomplished in any line of business with proper coordination between the sales department and the manufacturing heads. He told of tho manufacture of doors and windows, of the buying of raw

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J. itr. Genahl, Gcn. Mgr. f6f2 W. Werhington Bcrcon 5{93 Lor Angclcr materials, of the western soft woods, and the rare hardwoods that were required, and also gave an outline of what had been done by the Millwork Cost Bureau, in determining factors in manufacturing costs and operating expenses, that had resulted in economies to the consumer.

Fred E. Golding, of the Fred Golding Lumber Company, Los Angeles, spoke on "'Buikling a Fence Around the World." His subject dealt with figures on the quantities of lumber of different kinds that were consumed in the state, on how this material was carried to the dealers, how it was used, and then gave some interesting comparative figures on whatthis lumber would build in the way o{ fences around the world etc., in order to give the members and idea of what these figures meant in actual length and width.

Phil B. Hart. of "The California Lumber Merchant," had as his subject, "Trade Journalism and Associational Activities." His talk was an outline of the various lumber trade papers published in the country, of the responsibilities and opportunities of the publishers, especially of the retail journals, and of the great amount of good that had been done. He told of the various lumber associations that operated throughout the country, the divisions of the industry that they covered, and the purposes that they were organized for.

Parson Peter A. Simpkins, Chaplain of Hoo Hoo, was the principal speaker, and had for his subject "Retailing Lumber in California." The Parson handled his subject in a very fine manner, and gave the members an insight