Old Growth Yellow Fir

meet the requirements of the individual farm, but to receive the universal endorsement alike of farmer, country contractor or carpenter and retail lumber dealer. Without the former, you know what happens. I have often wondered if all of us who design farm buildings,-(say a model milking barn for instance, completely and painstakingly covered in blueprint and bulletin form, submitted to a farmer perhaps in some locality too far distant to permit of close follow-up), would ever recognize the completed structure after the local retail lumber dealer and the .carpenter were through'txperting" the plans. This is without intimation that they have erred, for more often than is generally realized, building material stocks and local practices vary so greatly, even in adjoining commurtities, as to make extensive alterations in the plans and specifications unavoidable.

In recognition of these important factors, when it became my privilege some two years ago to organize an Agricultural Department for the California Redwood Association, to establish a farm building consulting bureau and produce for release, plans, specifications, lumber and cutting lists, etc., to assist lumber dealers, farmers, and agricultural interests with farm building problems, it u'as with a firm determination to secure, if possible; the retail lumber dealer's hearty support, without rvhich the effort would be largely wasted.

Accordingly, having as a test limited the original area to be served to the State of California, a State-wide canvass of all retail lumber yards with farm trade was made to determine demand. Based on the returns, the following S€rv: ice was inaugurated:

Complete plans and specifications with alternate recommendations were specially prepared covering a great variety of farm structures and accessories, including septic tanksirrigation structures-fence construction-farm gates-portable panels, hurdles and pens-mash feeders and hoppers

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-self-feeders for hogs- feed racks for cattle and sheeppoultry houses-nests-rabbit hutches, etc.

As a distinct and important feature of the service, complete lumber and cutting lists for each of the subjects were prepared separately as Supplements.

As a permanent reference for all interests s.erved, and to assist in the selection of extra sheets suitable for distribu: tion and field use, all plans are issued in Bulletin form on heavy ledger paper, bound in flexible leatherette binder. All Bulletins are of letter size, to facilitate mailing in the reprint form, (described elsewhere).

Loose leaf form permits of periodical addition of further Bulletins. New material is added to cover those subjects in greatest demand.

This book is used as Dealer's reference in office, shop and yard; as Salesman's manual in the lield. Many Dealers have ordered these overprinted with their compliments for Farm Advisors, Agricultural Schools, Manual Training Classes, Agricultural Project Managers, and various officials with Agricultural interests, identifying the Dealer and yard as a sympathetic cooperator wherever farm structures are under consideration.

Suggestions for additional subjects are solicited. Consultation on all farm building problems is invited.

Reprints of the individual Bulletins with corresponding Supplements are made available in unlimited quantities for wide distribution and use. They differ from the reference or bond sheets only in that they carry a space for Dealer's name and address to be overprinted or rubber-stamped to identify them as Dealer's issue.

The Supplements are of different color to distinguish them from Bulletins. They are not intended for general distribution and are given out only after making a sale of material and to assist in the actual construction. This enables the Dealer to give freely a wide distribution to the Bulletins, promoting further inquiry on the part of a prospect.

Distribution of Bulletins has been accomplished with especially satisfactory returns by mailing out periodically, enclosing a questionnaire listing other Bulletins available and offering to supply them where needed. Sample Bulletins may be most advantageously distributed with a f)ealer's letter addressed either to an individual by name or to a rural box holder. or both.

Further circularization is also obtained by numerous direct methods making them available free, from racks in Dealers' offices, Expositions, Fairs, and various community gatherings. Being of letter size they are very suitable for enclosing monthlv invoices.

The various inquiries for suggestive Bulletins received direct are answered and at once referred to Dealers in their respective territories.

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