ADAMS TUMBER CO.

5317 Horton St. - Oakland, Calif.

California Pine Plywood Panels

Open and Glazed Sarh

Doors-Mouldin$-Screen Doorr

GIVE US A TRIAL

QUANTTTY PRTCES--CARLOAD MTES

SPRAGUE LUMBER CO. OPEN NEW YARD

_ The Sprague Lumber Co. are opening a new yard Santa Ana, located on the San Diego Highway. Sprague Lumber Co. also operate yards at Moneta Los Angeles.

Fred Bock A San Francisco Visitor

near The and

Fred Bock, manager of the Gilroy Lumber Co., Gilroy, was a recent San Francisco visitor where he spent a few days calling on the trade and looking over lumber conditior-rs in the Bay District. He reporis that building conditions in his territory are satisfactorv.

Ralph Clark Gets Hole In One

.Ralph A. Clark, sales manager of Bloedel-Donovan Lumber Mills, Seattle, made a hole in one recently at the 10th hole of the new Broadmoor Golf Club in Seattle. Mr. Clark was playing with John D. Collins, another lumberman, at the time.

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Actions speak louder than words. Sales have been materially_increased and farm business has definitely come in where Dealers have built and displayed many of the fixtures and accessories illustrated in the Agricultural Series. Farmers listen patiently to those who would tell them how to do a thing, but they much prefer to be shown.

In addition to giving distribution to Bulletins, and to other means of advertising, many Dealers are building these farm accessories and are offering them for sal,e eithei ready built or in K. D. form, or they are furnishing Bulletins and Supplements with the bill of materials, giving as they do complete instructions for cutting and fitting. Where a Dealer prefers to sell lumber only-, it has been- demonstrated as well worth while to build and display several of the accessories if only to arouse interest and encourage the farmer and poultrymen to order material with wh-ich to build these, or similar fixtures.

Illustrations in mat forrn suitable for newspaper advertisements are furnished all subscribing Deallri.

These illustrations attract attention to Dealer's ads and definitely identify the yard 'as one able to give farm building service and fully meet the requirements of farm trade.

Specially weatherproofed yard, truck and road signs are also furnished to dealers, annollncing free plans available, further identifying them as Farm Building-Service Yards.

As a measure of the reception and usefulness of this service I shall merely touch on a few typical results.

The service has b6en subscribed and i. installed in over 350 retail lumber yards in California alone. These yards in turn have used over 300,000 reprints for use in prombting farm building. In addition, although we have been only

A. T. SHOI',i/ CALLING ON ARIZONA TRADE

A. T. Show, representative of the Booth-Kelly Lumber Co., with headquarters in Los Angeles, is in Arizona where he will spend about two weeks calling on the company's customers and looking over market conditions. He will visit the Arizona territory with A. L. Tomseth, the company's Arizona representative who makes his headquarters at Phoenix.

LUMBERMEN'S RECIPROCAL ASSOCIATION AN. NOUNCE NEW SOUTHERN CALIFORNIA REPRESENTATIVES

E. J. Brockmann, Pacific Coast manager of the Lumbermen's Reciprocal Association, announces that R. E; Walker and N. A. Peterson have been selected as their Southern California representatives, with offices in the H. W. Hellman Building, Los Angeles. Messers. Walker and Peterson have had a wide experience in insurance and are both well versed in casualty insurance.

too glad to furnish complimentary sets of our Agricultural Series of Bulletins to certain interests, these same retail dealers have purchased and distributed, at considerable additional cost, over 150 copies of the complete bound Series for presentation to their respective farm advisors, farm bureau and farm center officials, high schools with manual training cla-sses, colonization project managers, agricultural engineers, farmers associations, etc., etc.

The Service is not furnished free to dealers, although he makes free distribution of the material to farmers. Experience has demonstrated that a more judicious use is made of such material by dealers tvhen it has a value placed on it. Although there is much material of a somewhat similar character available for the mere asking, these dealers have spent literally thousands of dollars to help defray the cost of securing this and getting it before the farmer.

Hundreds of letters from farmers, farm advisors, dealers and a great variety of agricultural interests attest to its helpfulness and indicate very successful accomplishments.

No small part of the success of the plan is attributable to having gained the cooperation and sympathetic support (both moral and financial) of retail lumber dealers to meet their needs as well as the farmers whom they serve.

As evidence that it does both, we have the knowledge on the one hand of greatly increased sales of lumber to the farmer for needed improvements; inquiries from all directions and from every imaginable interest, and new and repeat orders for this material coming in daily from dealers catering to the farmer.

In closing, I would again like to stress that the retail lumber dealer be given the recognition he deserves as one of our strongest allies in the Better Farm Building movement.