Los Angeles'Concern Makes Large Shipment of El Rey Roofing to Hawaii

Reporting the shipment of another 10,000 roll cargo of El Rey roofing to Hawaii, Joseph Brown, Jr., vice-president of the Los Angeles Paper \{anufacturing Company says increased demand is keeping their plant on a Z4hortr production schedule.

Mr. Brown said the growing demand for their new asphalt hexagon shingles, surfaced with genuine Vermont slate, in six different natural colors, has 6ben a distinct surprise.

"Anyone who is watching the building program in Los Angeles and vicinity has undoubtedly noticed the distinctive roofs that are being used on the new homes, club buildings, and churches," said Brown.

"The tendency to brighten up exteriors is not only growing, but is giving Los Angeles a unique place among the 'best-dressed' cities of the country.

"Many of these new vari-colored roofs, in distinctive mosaic patterns, are made of the new El Rey slate-surfaced shingles manufactured in our plant.

"The 'Clean-up and Paint-up Campaign' sponsored by the Junior Chamber of Commerce has been a welcome stimulus to business in all lines, and has had a definite effect in helping to build that spirit of community pride which is making Los Angeles and Southern California famous for their progress in artistic building and the policy of keeping older buildings goodJooking and in good condition.

"There is probably no one thing about the exterior of a structure that adds more to its beautv and value than a goodJooking roof that is durable.

"We have succeeded in developing roofing materials that not only give exceptional wear; but actually add to the extelt_o{ beauty of the structures which they protect.

"Th9 best proof of this is in our steahy production growth, which has made repeated plant additions and extensione necessary during the past-year."