The California Lumber Merchant - June 1956

\fholesale Drtribution

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Fancy foreisn and domestic HARD\(OOD PLy\(/OODS

DOUGLAS FIR PLy\(/OOD ("ny quantity)

DO\flEL RODS and PINS (those smooth ones)

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Since 1872

Sokcrr &in Philippine

Iumber

Plywood

T&G Ponelling

Mouldings

Decking

Flooring

Srepping

Truck Stokes

Colorbestos@ Shingles are fireproof, rotproof, permanent as stone never need paint to preserve them. New large size means fewer pieces to handlesaves time and money on the job by making installation easier, faster than ever before.

For full information on f-M Colorbestos Shingles and the J-M Shingle Backer write Johns-Manville, Box t1l, Department CL, New York, N. Y.

THE CALIFOR}.IIA LUMBERMERCHANT

How Lumber Looks

National Lumber Manufacturers Association reported shipments of 495 mills vgere 2.9/o above production in the National Lumber Trade Barometer for the week ending May 12. Nerv orders were 6.4"/o belorv production. For the vear to date, shipments were 2.5o7o and new orders 3.9/o above production, West Coast Lumbermen's Association reported for 152

WARNING!

It has been brought to the attention of The CALIFORNIA LUMBER MERCHANT that unauthorized persons representing themselves as members of the staff of this magazine have been soliciting the local building materials industry to have photographs taken by these persons for reproduction in The MERCHANT. This magazine has authorized no one to solicit photography for its pages. Our own news and cameramen are well known to industry members, and should you ever be solicited by anyone whose name is not known to you or does not appear on The Merchant's masthead, please call the Los Angeles publicatio,n office (VAndike 4565) immediately and report it to us. We are sincerely sorry that at least one wellknown Los Angeles plywood firm was so victimized last month on the pretext that its efficers' photos would appear in the recent convention issue. We will'thank you for your cooperation in the apprehension of these phonies.

mills in the week ended May 19: production, 108,826,000 feet; shipments, 119,438,000 feet; orders, 108,909,000 feet. Orders were 8.2/o above the previous rveek and 11.1 /o above the similar rveek a year ago; unfilled orders totaled 459,030,000 feet.

Western Pine Association reported for 115 mills in the u'eek ended May 12: production, 83,214,000 feet ; shipments, 86,387,000 feet; orders, 83,375,000 feet. Orders were O.2/o above production and 5.2/o above the previous week. Shipments rverc 3.8/o above, production. Unfilled orders at rveek's end n-ere 267,375,UJ0 feet.

Southern Pine Association reported for 100 mills in the u'eek ended N{ay 12: production, 19.975.000 feet; shipments, 19,427,000 feet; orders, 17,.951.000 feet. Production rvas 8.37% and shipments 5.10/o above the three-year average. Douglas Fir Plywood Association reported production of (Continued on Page 83)

sqres

The Dealer's"Cost of Doing Business

by Paul HOLLENBECK

(The following article i,s from a speech deliztered' by Mr, Hollenbech to the nxost recent conaention of the Oklohom.a Lumbermen's Association, Oklahoma City, last Fall. Bccause of its length and import.ance to all, reta'xl bu'ildinE materiols dealers, the speech is being printed laer three consecutiae i.ssues of TuB Cer,IroRNIA Lulrsen Mancneur, of whirlt this is Part 2. Mr. Hollenbech is tke head' of theLumb er S ervic e C om pany, B urb ank, C ali'f ornia. )

(Continued from the May 15 Isswe)

The retail lumber business operates on a cost of doing business that is far less than any other retail business that I know about. The ultimate answer to'our problem lies in getting paid for what we do. This sounds simple, but it really is not.

Our industry practice has been to take our average cost of doing business, apply mark-ups that will, in theory, result in net profit. It is a simple matter to get a retail lumberman to cut his price after he has set it. All you have to do is tell him that someone else is selling it for less.

If he knew more about his cost of doing business, about his price structures and the effect of discounted prices, he wouldn't be so ready to accept the story that someone else is selling for less or the idea that he could not afford not to meet the price.

A better understanding of the mathematics of how a business operates has become the most 'important problem in our industry today, because without this understanding we cannot even hope that we can lick the unsatisfactory price trend in our industry.

If we were to make a guess at what average costs of doing business in the United States is today for retail lumberyards, it would probably hit someplace betrveen 17 and 25/o, or an average of al>out 2O/o. Prior to l94O the accepted net profit goal used to be 5/a to sales. This totals 25/o gross profit.

To make 25/o profit on sales, the mark-up on cost would have to be z,lmost 33/o. For example: if 2x4's cost $100.00 per thousand, the selling price would have to be $133.00. There must be something wrong with our mathematics when we f,nd dealers selling 2x4's for $110.00 to $120.0o under these conditions.

Obviously there is something wrong with these figures, otherwise there would be more lumberyards going broke than there are today.

The thing wrong' rvith these figures, and with our th,inking. is the way we have been trained. We used to be told that the only way to make money was to have one price for everyone. It didn't make any difference whether a purchaser wanted one 2x48 foot or a thousand pieces, the price should be the same.

I have no quarrel with this theory for past operations, but the economics of our business has changed and it doesn't work today.

One-price policy is a thing of the past.

fn fact, I sometimes wonder if we ever did have a oneprice policy. I remember back in 1933 during the depression u'hen I was selling lumber in Los Angeles for a large concern. The cost of No. 1 Common Dimension rvas $30.00 per thousand. I was sure that I had a school job sold for $3200-a markup of only $2.00 per thousand. One of our large competitors took the job for $29.00-$1.00 under our cost.

It is evident that our old idea of one price to everyone has boomeranged, because this was the idea that created in our minds the thought that tve must be competitive, the thought th t rve could not sell a job unless ottr prices u'ere the same. This stabilized-price idea allou'ed us to do business without actually learning the true mechanics of business analysis.

When the managers and or'vners in our industry learn how tcr properly analyze their orvn business, and to price their merchandise, our net profit problems rvill be 2 thing of the past.

Pricing merchandise is the guts of our problem. Any budgeting of costs, sales or business analysis not carried completely through to that end is without true benefit. "Compensatory Pricing" is another way of saying "Get paid for whbt you do." Or, if you are going to cut an established retail price, rvhat factors enter iirto the sale that will intelligently allovl' yott to cttt the price? There are many.

Often tirnes there can be more profit made on a cut price because of the special considerations involverl. T,he delivery

(Continrred on Page 45)

V. M. Copesius (left), new mqnqger of the Sqn Diego lumbermen's Assn., is shown wirh John Sullivon of Western ,tumber Co., presidenl of rhe SD[A, of recenl Hoo-Hoo meeting lhere. Poul Hollenbeck conducted q clinic for rhe SDIA lcrl month qnd it will be -reporled in the nerl issue.

The H-E Man stays on top

u'hether it's log rolling, or tt u'hirliug, actiue, market lor

I1' E REDWOOD Procltrcts

With skill and bal:rnte, the H' E r\lAN svnrbolizc: rhe IiOLMLS FltlRI.-K,\ lunrber or.qanizarion Lrl sraring on tolr of thc Qrrrlin (.onrpetition, :rnd bv a .real <lesire t<r u,rrrk uirh rcrail lrrnrher pe<tple tor tluick tilrnorer of IJ'H I{l:l)\\'(X)l) shipments. Ilenrenrber:

THE H.E MAN IS THE LOG ROLLING CHAMP and be can help 1,ort be a Chanp iu srrccesslul Qualitl' luTtber selling.

H(ITME$ EUREI$ TUMBER C(IMPA]IY

Monulscturing Pldnt - Eureko, Colilornio

f 43O Russ Building, GArfield l-O126, 5qn Froncisco

712 Archirects Building, MUtuol 9181, Los Angeles

In Arizonq qnd New Mexico: R. W.

..THERE CAN BE NO FIFTY-FIFTY AME. RICANISM IN THIS COUNTRY. THERE IS ROOM HERE FOR ONLY 1OO PERCENT AMERICANISM, ONLY FOR THOSE WHO ARE AMERICANS AND NOTHING ELSE. WHEN TWO FLAGS ARE HOISTED ON THE SAME POLE, ONE IS ALWAYS HOISTED UNDERNEATH. THE HYPHENATED AMERICAN ALWAYS HOISTS THE AMERI. cAN FLAG UNDERM*OST."

Those are the words of a great American, Theodore Roosevelt. Wonder what Teddy would say today, when the Inter,nationalists and One-Worlders are so blatant in uttering philosophies far different from those quoted above? Reminds me of what a regular writer in the Los Angeles Herald and Express frequently suggests, namely: "In every election be sure the United States has a candidate."

The stoutest, and probably the most effective, speeches being made in this country against our foreign econ'omic aid program are by flerman Talmadge of Georgia, exGovernor of that state, and the man whose apparent certainty of election this year to the Senate caused good old Senator Walter George to withdraw from the Senate race. Mr. Talmadge is smart, and he makes fun of the giveaway prograrn, and certainly no program was ever more susceptible to such treatment. Talmadge goes at it this way: "Out in the Philippines our people are installing outdoor facilities (plumbing), ild then we're sendin' experts out to teach 'em how to use 'em We gave Pakistan $65 million to build a grain elevator, but there's no money to build any in Georgia. We're helpin' Portugal build six-lane highways, but we can't get the two-lane roads we need in Georgia." Isn't it too bad Talmadge was not in the Senhte when our solemn Secretary of State was telling the boys on the hill how vital it is that they keep sending the billiqns to the folks overseas? Talmadge would have laughed him out of court. What this country needs most is some men with wit and humor to look at some of our problems objectively rather than fearsomely.

rt has been long "gr".d*ahia tl.r. i, more than one way to ski,n a cat; and likewise that there is more than one way to outwit a competitor in business. Ever hear about how the greatest of all meat packers was outwitted by a newcomer in the same field?

*'k*

Phil D. Armour was the father of the modern meatpacking industry, and of refrigeration shipping. He thought through and put into operation the first meat-packing

BY JACK DIONNE

plant. He it was who started the great industry toward the point where they sell everything from meat animals except the squeal. ***

He advertised to the farmers whose hogs and cattle he wanted to buy: "Go look at your local slaughter houses, then come and see how I do it." He built the first refrigerator cars, making it possible for the first time to ship meats any distance except in dead of winter.

This thinking Americ;, ;"; in a log cab n, worked longer, harder and more intelligently than other boys until he topped the world in his chosen line of business. For a long time he had an almost non-competitive business. And it grew, and of course competition came in. Nelson Morris, a very bright Hebrew, 0"":-*. a*serious competitor.

So strong did Morris become that Mr. Armour decided that it was necessary, for the good of the industry, that he and Morris should "play ball." But Morris did not come to Armour, so Armour invited Morris to lunch so they could talk business. Naturally, Armour expected to dominate any deal they might make, as his business was much the bigger and more powerful.***

Morris used on Armour a trick the latter had never dreamed of. He learned that Armour was.not only a strict teetctaler, never touched intoxicants, but also that he was a great tea drinker, and used strong tea'as a stimulant with his meals. So, when thejz lunched, Morris let Armour do the talking and ate very little himself, but drank a great deal of tea while he listened.

Tea ! Yes, indeed, he would have more tea-strong tea. After luncheon Armour hurriecl back to his office and ordered his lieutenants to make the best deal possible with Morris, because, he said, "You can't expect to out-think a man who drinks that much tea." And they made the first big deal in the meat-packing business, with tea playing a most important part. Some salesmen buy'em liquor. But big-time salesmen, like Nelson Morris, just drink tea.

Years ago a big city ne$'spaper offered a generous cash prize to the woman writing the best essay on "How to Win and Hold a Husband." The winning essay contained just two words: "FEED HIM." And when you come to think of it, those two words would make a prize-winning formula for salesmen of all kinds and in any line. Just follow the philosophy that Morris used with Armour. ***

Not necessarily fine viands and thick steaks and lickeralthough with many buyers those things help get orders-

but feed him whatever it is that the customer is hungry for. Discover the weakness or weaknesses of the prospect, and act accordingly. Lots of customers won't let you buy them a drink or a steak, but may nevertheless be hungry for other things that they would accept, such as intangible things; because all men hunger for something, each man having his own particular appetite.

Some men love good "Lril", lveil told; some are interested in practical information; some have hunti,ng, fishing, golfing, motoring and other hobbies too numerous to list; while some men like sympathy, praise, understanding, affection and other intangibles. Find out, and feed him. Do it diplornatically. Never let him see the handle of the knife, fork, or spoon, or realize that he is being fed. ,f*t<

I really dislike to write this last paragraph on the subiject of feeding prospects the things they like, but truth impels me to admit that flattery is one of the most lethal weapons in the arsenal of the salesman of to'day. That old human frailty that has come down to us from Father Adam, is to be found in the large majority of men-the love of flattery. With smart men it must be smartly handled, or the e.ffort will boofnerang'

Forty years ago one of the wisest and most lovable lumbermen I ever knew gave me some advice about business me,n in general. He said, "With most men, just take your needle along when you call on them." The name of my adviser was "llncle" Ji- Rockwell, of Houstqn. And

I have found ever since that his advice was overfowing with wisdom, and that the needle of flattery can be used on the large majority of business men. Just handle it with skill and care.

And, speaking of salesmanship-which we frequently do in this column, a tourist stopped at a little country store as he was driving through, and looked in open-mouthed astonishment at the enormous stock of salt he saw piled high on the premises. There was stack after stack of sacks, boxes, and eve,n barrels of salt, all over the place. He said to the rural storekeeper: "You must sell a lot of salt here." AnC the merchant ruefully replied: "No, I don't sell much salt, but you shoulda seen a guy that came through here a month back. Now, THERE was a salt salesman!"

I have quoted before ; ;.r: columns a salesmanship talk of Abe Lincoln, but it is well worth repeating. He said: "When the conduct of men is designed to be infuenced, persuasien-kind, unassuming persuasion-should ever be adopted. It is an old and true maxin that 'a drop of honey catches more fies than a gallon of gall.' So with men. If you would win a man to your cause, first convince him that you are his sincere friend. Therein is a drop of honey that catches his heart, which, say what he will, is the high road to his reason, and which, once gained, you will find but little trouble convincing his judgment of the justice of your cause, if indeed, that cause be a just one.

"On the contrary, assume to dictate to his judgment, or

cornmand his action, and he will retreat within himself, close all the avenues to his head and heart, and though your cause be naked truth itself, transformed into the heaviest lance, harder than steel and sharper than steel can be made; and though you throw it with more than Herculean force and precision, you shall be no more able to pierce him than to penetrate the hard shell of a tortoise with a rye straw. Such is man, and so must he be understood by those who would lead him,*even to his own best interest."

Such are the eloquent words of Lincoln. That his philosophy seems to operate without thought of the previously expressed philosophy in this colurnn, that of taking a needle along to inject fattery into the subject, we simply mention in passing. Both methods are no doubt useful under different conditions, and when applied to different people.

Eorney J. Thompson Elected toOxnord City Gouncil

Earney J. Thompson, owner of the Thompson Lumber Coinpany, Oxnard, Calif., has been elected to the city council there. lr{r. Thompson, a former councilman, and one of his running mates, an incumbent, went into office with more than 1700 votes each r,vhile their nearest rival garnered only 643. Mr. Thompson, who is 55 and operates the retail yard at 1205 S. Oxnard Blvd., received the highest number of votes, 1,762. lle rvas sworn into offrce April 17.

In a personal message to T.he CALIFORNIA LUMBER

wEtcoME !

In this issue, we welcome these nelv advertisers into the family of California Lumber "1\{erchant-isers":

American Sisalkraft Corp. . .Page 7l

Calif. Sugar & West. Pine Agcy. ... .77

Bob Middleton Lumber Co. ........32

The Visador Company ........37

MERCHANT, Earney Thompson

many lumber dealers are 'too busy in community affairs. To me it is problems ;,rnd solutions. Alsorn'atch. and this can be done !"

said, "Sometimes too ' to take an active part very refreshing to learn taxes are one thing to

Deolers to Get Their Innings on Seqsoning Problems June l4

A11 Southern California lumber dealers are invited to an important meeting planned for their special benefit by the Southern California Lumber Seasoning Association at Rodger Young auditorium, Los Angeles, at 7 p.m. on June 14. Following the spot's ahvays excellent prime rib dinner at its reasonable price, the SCLSA rvill condense its business and elect its 1956-57 officers and then turn the session over to the retailers.

The program will be in the form of a panel discussion, with Southland dealers urged to air their questions and any t'gnevances" to the men well grounded in seasoning prob-

(Continued on Page 64)

ALL ALONEO'O

AND tIKE IT!

We're independent! And becouse we're independent there isn't ony one monufocturer who con rock our boot. We're free to hondle mony difierenl lines to sell you ihe besi one to suit your individuol needs. Noturolly, we're not forgetting qbout oll of our lop suppliers, our mill sources qnd our mony good friends in the industry, but we ore independeni enough so we oren't forced to push ony one brond. We exercise freedom of choice in buying ond selling. Whot's more, our 38 yeors of speciolized experience with locol building conditions is yours to profit by. So, if you're costing oround for o distributor who's free to give you unbiosed selling stop fishing, chum. We're it.

Member of Notionol Plywood Distributors Associotion

FAST SERVICE ON:

The best in Plywoods Simpson boord Formico Mosonite Brond producls Acousficol Tile.

So*ething -Nuu) Jdot Bnun -ll,l,nl

8s Winton

Our New Disrribution Yclrd ol Dowh€y, Colifornicr

Now Ofrers Kiln Dried

Ponderoscr & Sugor Pine -- Douglos Fir & Whire Fir

Redwood -' Hemlock -- Cedor & Engelmonn Spruce

Cut-lo-Lenglh Mouldings -- Croling & Plywoods

For Rerail Lumber Deol€rs -- Sosh & Door Monufocturers ond Industriols in Southern Colifornio ond Arizono .- COMPETITIVEIY PR,ICED ..

€entrotly locoted Adiocenr to All Freewoys -Vz ilile Sourh of Firestone Blvd. Ofi Lqkewood Boulevqrd ot 8713 Cleto Streel

2-2186

t?lV C]ouorilh Stsrul

BV lacA Saeaae

Age not guaranteed---Some I have told for 20 years---Some Less

ftloybe He Didn't Like Music

It was a deaf and dumb saloon. The customers were all deaf mutes.

It was a busy ti.me of the evening, the place was well packed with patrons, and there was much drinking and talking. But there was no noise, since all the talking was being done on their hands.

F'our men had been at the bar for some time, doing much drinking, and their hands were very busy with their conver-

For, For Awoy

In the 13 years I have now lived in New York City, your rlragazi,ne is surely the ONE MUST in my mail. How I look for it and appreciate the news and pictures of my former lumber friends of 30-odd years ago. Also your editorials on our exorbitant tax system and ruth'less spending are not only terrific but coincide exactly with my own views, and also any businessman who must have a lick of sense-the latter so badly needed in Washington. -Rod Hendrickson

sation. The bartender could talk, but he knew the deaf and dumb lingo.

Suddenly the bartender reached down under the bar and c:rme up with a wet bar towel, which he slapped across the faces of the four at the bar. He said: i

"Ffow many time must f tell you guysNO

Coliforniqn Wins NAHB Confest

Washington-Russell C. Gates, Arroyo Grande. California seventh gra-de teacher, was announced as the winner of the $500 grand prize in the National Association of Home Builders' second annual contest for teachers, for his written report on his experiences in teaching children about homes and community life. The contest rvas to encourage better classroom instruction by those teachers who now include studies oi housing and homes in their curriculums. Mr. Gates based his report on an actual classroom experiencs in which his pupils studied building problems in their own community.

The oldest estoblished lumber wholesqle ofiice in Eureko morketing lhe production of 35 mills in Northern Cqlifornio.

SIN(iING IN HERE!" I

THE /VE STEPPED.END CEMENT B

Here's something special for lumber yard handlers of sack cement-a brand new bag that takes up less space, stacks better, reduces breakage, and is free from dust. Its multi-wall construc-

tion is the strongest ever achieved in a pasted bag. Less breakage . time saved in handling . . . better use of storage space. These items add up to money in the bank for you. Yet Calaveras cements in the new and revolutionary stepped-end bag cost no more than those packaged the old-fashioned way. Order your supply today.

The squored-ofl corners of lhe new Coloveros steppbd-end bog mote polletizing eosy ond cul down on hondling time,

lorge sovings ore possible when cemenl is lrucked in lhe new Colqveros stepped-end bogs. loods ore more comPocf.

new Coloveros stepped-end bogs ore cleon ond moke no mes:. They're eosier to ItiP, ond qren't os likely to breok if drogPed.

These Retoilers don'l pul ofi till 'Mof,onq' whqt they con do todoy Boio Colifornio Deqlers Cclsh in on Building Boom

sAtuDos, AMtGoS!

El Mercante de Maderas de California (The CALIFORNIA LUMBER MERCHANT) tiene el honor de presentar esta historia de sus operaciones, I noS da mucho gusto en saludar nuestros buenos vecinos al sur en la misma industria.

South-of-the-border, from Tijuana to Ensenada, construction is really booming. Nerv public and commercial buildings are being erected and modern residential developments are being completed in both of the above Baja California rescrt cities. Nerv apartments are nearing completion in Tijuana and beautiful resort hotels are no\\r availallle in Ensenada looking for the Yanqui tourist dollar.

Developers in this great building boom look for their building materials to the many lumber dealers and building materials dealers located in both cities. We list a fe'n, that were intervierved by The CALIFORNIA LUN{BEI{ MERCHANT in company rvith. Carl Gavotto, executive of the Cal-Me-x Lumber Company of San Diego, California.

Over 95/o of all the lumber and allied products in Baja California come from the United States, as less than 5/o of the lumber is secured locally, and this in general is a lcrw-grade pine milled in the mountain area close to La Paz.

E,nsenada presently has three big tract deveiopments

nnder construction and each district is building more than 100 California-type bungalorvs to l>e sold on about the same basis as homes in California. Tijuana has several large apartment buildings under construction and soon l'ill stai-t construction of a new modern city jail six nriles southeast oi the city. Cost of construction of the nerv prison rvill exceed a quarter of a million dollars. In addition, Tijuana has several housing developments urrderrvay in lor.,'-cost tract homes rvhich are selling as fast as completed.

f'he five big dealers rvho are supplying much of the lumber and allied products for this great building boom in Baja California are Roberto Estudillo, Ntiguel Calette, Carlos A. Carrillo and Humberto Ruizall rif Tijuana, and Santris Cota, orvner and operator of Nladereria de Ensenada, pior-reer lurnber lirm of the city on the bav of Ensenada.

Roberto Estudillo u'as born to the lumber business. In fact, he rvas born right on the exact spot \\'here his business is presently located one-half lrlock from the mairr street of Tijuana. }lstudillo is prominent in social and cir-ic allairs. He has been identified in building circles frir over 35 years and operates the first establishment of its kind in the Tij',rana area. He is r.ice-president of the Chamber of Commerce, past president of the Lions club and a director of the Tijuana Country Club. He is abl1. assisted in the lumber operation by his right hand rnan, Nlario Garcia,

who has been with th.e firm for over 14 years and handles all the various departments of the company, which operates two locations. The hardware, paint and appliance departments are maintained in the main store and the large lumberyard is located across the street. It requires th,e services of 12 salesmen to keep both locations covered, so great is the demand for all types of material for new construction and remodeling.

Miguel Calette heads one of the largest building materials concerns in all Baja California. His establishment covers an area in excess of 25 acres, with most of the wood products in undercover storage. It requires 17 trucks, four semi-trailer rigs and 80 employes to keep his two large locrtions going under full steam. IIe owns and operates his large paint factory and stucco plant. He maintains a full line of standard brand hardware, plumbing and electrical merchandise for the individual builder and contractor. His company is building a new modern paint store which will be in operation early this summer. The Calette plant is Jocated south of Tijuana on Boulevard Agua Caliente, and the company trucks are dispatched on regular schedule to the U.S.A. for the many items necessary to properly service the trade. This firm maintains two locations in the Tijuana district, both with full inventory available for immerliate delivery.

Carlos A. Carrillo is gerente (manager) of Macons Materiales de Construction, rvhich is the third largest organization of its kind in lower California. This firm

maintains two well-located stores and one big lumberyard in the city of Tijuana. The uptown store handles a full line of paints, hardware, electrical appliances, moldings and wall surfacings. The yard on Avenida "8" maintains lumber storage, cement, roofing and all large volume construction items for the contractor and builder. It requires the services of 14 trucks and 47 employes to keep the customers of this concern happy. Carlos Carrillo is well known for his ,civic activity and is a member of various organizations responsible for the development of the lower California area.

Humberto Ruiz is gerente of Materiales S. de R.L. of Tijuana. This firm does a terrific drop-in business. During the hour spent at this location over 50 customers were serviced wtih various items of building materials. The company maintains a full line of standard brand construction materials, including hardware and appliances. The main store of this firm is located just two blocks from the main street of Tijuana. (Photos at top of this column.)

We were certainly astonished to see so many new homes under construction in both Tijuana and Ensenada. We were truly surprised to learn 95/o of all the materials used in these vast building projects were secured from the United States, and we were amazed at the increase in population figures taking place in our neighborhood south of the border. Baja California has a population in excess of 40O,000 and if this doesn't get published immediately they will pass the half million mark.

Upon our arrival in Ensenada, our first call was on Santos Cota, owner-operator of Madereria de Ensenada, the 'largest lumber dealer in this particular part of all Mexico. Santos is assisted in the operation by his son Francisco Cota, who is the active business manager of the concern and purchasing agent for all items carried in inventory. Madereria de Ensenada was establish,ed over 30 years ago and is the pioneer lumber firm located in this

third largest city of Baja California. A full line of lumber, cement, builders hardware and paint is carried by this progressive concern and every item is stored in undercover warehouses. Most of the materials going into the large housing development in Ensenada is being furnished by Madereria de Ensenada.

During our visit in Ensenada we also dropped by the Maderas y Envases factory, which manufactures and furnishes the lug boxes and lobster traps for the growers and fishermen of this resort city. The box factory is owned and operated by E. Sanchez Carraseo and is the only one of its kind in this fishing and agricultural area. This was the one place we found that uses Mexican domestic pine in its production of field boxes and allied wood products. To you Yanquis, Maderas means lumber and E,nvases means boxes.

IVlodern advertising and business promotion ideas are

used by all of these progressive business concerns to sell therr products. A11 of the executives are members of the various Mexican civic clubs and social organizations.

Roberto Estudillo, Humberto Ruiz and Santos Cota are all members of Hoo-Hoo International and are active members in the San Diego Hoo-Hoo club.

The Jesuit missionaries in the years gone by did most of the permanent construction work in Baja California and they left their mark of civilization in the mission they built. Bur the builders toward the future are the lumber and building materials dealers who furnish the materials to build the nelr'ly created State of Baja California, which is only trvo years old, and they, too, will leave th,eir mark on civilization and go dorvn in history as the builders of their time in the development of this fast-growing area of Mexico.

Thanks to Carl Gavotto and August F'. Lusardi, owners of Cal-Mex Lumber Company in San Diego, for helping us make this yarn possible. We appreciate their help.-

By OLE MAY

long-Bell Buys Virgin Pine, Fir From Heqrst Wyntoon Tree Fqrm

J. D. Leland, president of The Long-Bell Lumber Company, announces the purchase of a substantial volume of virqin pine and fir species timber in Northern California from the'llearst Corporation. The timber involved, according to William W. Murray, vice-president of the Hearst Corporation. is an integral part of the Hearst Wyntoon Tree Farm, south of McCloud, California, in the Coast Range in Siskiyou and Shasta counties on both sides of the McCloud River.

Long-Bell is to log the 20,000 acres of the timber involved in rhe transaction during a long-term contract. The logs will be converted into lumber, plywood, and factory products at the Company's Weed Division plant, approximately 35 miles north and w'est of the newly acquired stand. Logging operations will be under the supervision of John Mantle, general manager, and Elmer Zimmerman, logging superintendent, of Long-Bell's Weed division.

Leland anticipates that logging will be under way immediately, since Long-Bell is now completing logging of a previous sale of timber in the same general area. The present purchase will add another very substantial backlog to the Weed operations and resottrces.

Atbactirc TERiIS rftcn dcsind

6ha,th /"u. . . sPolrsoRs

Your finonciql response mode possible the success of the 24rh Annuql Reveille

ANDERSON

ARCATA RED\ZOOD COMPANY----

J. H. BAXTER & CO.---..---

BAY PLYV/OOD CO.----.

JACK S. BERRY-LUMBER I(HOLESALE.-.-------..-.-

AL BOLDT LUMBER CO.--"-- --- ---

BAYSIDE LUMBER & MILL CO.--------....----.-

BONNELL-WARD & KNAPP

BONNINGTON LUMBER CO------..----.------

E. L. BRUCE CO.. INC.--"----

E. S. BRUSH & SONS----..---

CALIFORNIA BUILDERS SUPPLY OF OAKLAND----..---,..---.--.-.

THE CALIFORNIA LUMBER MERCHANT

CALIFORNIA LUMBER SALES------,.-----

CALIFORNIA PLYI7OOD CO.------------..-.--

CHRISTENSON LUMBER COMPANY....

CLINTON MILL & MANUFACTURING CO.."-.--

CORDS LUMBER COMPANY----

DANT & RUSSELL SALES CO.-----

CHAS. S. DODGE----------

DRAKES BAY LUMBER CO., INC.--

Franci:co

Francisco

lVateo

Francisco

Francisco

Francitco

aAlan d

Francisco

Francisco

Oakland-

Francisco

Ralael

DURABLE PLYI7OOD SALES CO.--.-- ..-.---...----..Menlo ParA

EASTSHORE LUMBER & MILL COMPANY-... -...----Oadland

EL CERRITO LUMBER CO.----.-----------.- ..............-.-..E1 Cerrito

EMSCO PLYWOOD ...-...-......--OaAland.

EUREKA MILL & LUMBER CO.-----.---------..- -.....---.-.-..Oahland.

FAIRHURST LUMBER CO. OF CALIFORNIA -..."\an Ralael

FOLGER LUMBER, INC.---.------------ -..--Berkeley

GAMERSTON & GREEN LUMBER CO.------------,-----San Francisco, Oakland

GOLDEN GATE LUMBER CO.----------- ...---..-.-.-.-Walnut Creek

GORDON-MacBEATH HARDITOOD CO.---------.------.. ...-.---.----...----..O akland

GOSSLIN-HARDING LUMBER CO.----------------.. .., --...... .lY/ alnat C'ree h,

HAMMOND LUMBER COMPANY---- ...............5an Francitco

HAY\7ARD MILL & LUMBER CO.-.------.-----..-. --.----Hayuard

HEDLUND LUMBER SALES, INC.------.---...-- --.....Sacramexto

HELMS-BROTUIN LUMBER CO....-------..-----. .......9an Francisco

HERON LUMBER COMPANY. INC.-..- ....--..-..--..San Fran c isco

J. E. HIGGINS LUMBER CO.----------..-..--. .........9an Franciro

HILL LUMBER & HARDWARE CO., INC.------.---.----- -Albany

HILL & MORTON, INC..--.------------ ----Oakland

HENRY M. HINK------- ..--San Francisco

R. G: HISCOX LUMBER CO.---.------.."..... -.--...---..--.----BerAelel

HOBBS S7ALL LUMBER COMPANY.-----..--......------....---.---..---San Francisco

HOGAN TTHOLESALE BUILDING MATERIALS.. .-OaAland

FRED C. HOLMES LUMBER CO.----.-----..------ .......Fort Bragg

HOLMES EUREKA LUMBER COMPANY-."- ...San Francisco

ALBERT A. KELLEY..- ......Alameda

LAMON LUMBER COMPANY---. ....----.............5an Francisco

LONG-BELL LUMBER CO.. ...............5an Fruncitco

LOOP LUMBER & MILL CO. " --- - ..........---.-.....Alameda

LUMBER SALES COMPANY-.-.----------.- ...-......--.-San Francisco San Francisco

MacBEATH HARDIZOOD CO.------------------ ..............",8erke1ey

MATHIS-JENS\ZOLD HARDIZOODS, INC.-.---...--- Oahland

L. W. MARTINEZ CO.--.--- .........\an Francisco

MELROSE LUMBER & SUPPLY CO.------------.-.--- ...-...Oakland

OAKLAND LUMBER COMPANY-.-- .Oakland.

THE PACIFIC LUMBER CO.-.--......---...-- ...."........5an Francisco

PACIFIC FOREST PRODUCTS, INC..--.-.........-- .......Oahlaxd

THE PACIFIC LUMBER CO.-..---------..,,-- ...-......-San Francisco

PARAMINO LUMBER COMPANY---- ....-....---...San Francisco

PEERLESS LUMBER COMPANY---- ..OaAland

THE ROBERT DOLLAR CO.-----.----..------ ....-......5an Francisco

RODDISCRAFI, INC. --.---"..... ----San Francisco

ROLANDO LUMBER CO., INC.....--- .-..---...--....5an Francisco

SANTA FE LUMBER. INC.-.,.-.----.----- ..-----.-......5an Franciseo

SIMPSON REDIfOOD COMPANY---- .............5an Francisco

RALPH L. SMITH LUMBER CO.---.------..------ --...........-Anderson

STRABLE LUMBER COMPANY---. ....Oakland

STO\fE-LIMA LUMBER COMPANY_-- ....-........---.....Oakland

SUN VALLEY LUMBER COMPANY---- --.Lafayette, Danuille

TARTER, TfEBSTER & JOHNSON, INC.----..----..-.......-.-.........5an Francisco

TRIANGLE LUMBER CO.----...----------- Oakland

TRAVCO, INC.-----...-------- .........-..........5an Jose

TRINITY RMR LUMBER SALES CO.--..--...----------.--....,.........5an Francisco

T'S/IN HARBORS LUMBER CO.------------.----- ....-..Menlo Park

UNITED STATES PLYVOOD CORP.----.-------....--..........Northem Calilornia

IfENDLING-NATHAN COMPANY-- .....-.......5an Franciseo

\ZEST COAST LUMBER COMPANY---- -........|an Francisco

WEST COAST TIMBER PRODUCTS 4GENCY..........--.-.-....5 an Franci s co

\TESTERN DOOR & SASH CO....... ----------Oakland

TDTESTWOOD-INGRAM CO.----..----------.- .............-....--.-OaLland

T(ESTERN PINE SUPPLY COMPANY--.- ...----------Erneryrtille

I7'EYERHAEUSER SALES COMPANY--.. -.........5an Ftancisco

WHITE BROTHERS -..OaAland

ITHOLESALE BUILDING SUPPLY, INC...----..-------- -.Oakland

!ruLLITS REDWOOD PRODUCTS COMPANY---------.... ......Willitt

WINTON LUMBER SALES CO.---. ---.-----,-----,-----.-Sacran2en,o

E. K. I7OOD LUMBER COMPANY---, ...----------San Francisco

ZENITH MILL & LUMBER CO.------- -- --- ---------------Oahland

One lqst loost to the more thon 600 lumbermen who qttended this yeor. Thonks-you were swell. Plecrse come bqck nexl yeqr.

GENERAL REVEITLE COMMITTEE

Hoo-Hoo Club No. 39, Oqklqnd, Cqlif.

Don't know how they do it, but---

Club 39's 1956 Reveille Agcin Drqws 6()() Stogs

Once again, more than 600 lumbermen from all parts of Oakland Club's perpetual trophy was Bud Kinney, Western the West Coast turned out for Oakland l{oo-Hoo Club 39's Dry Kiln Co., who racked up a 61 net for the 18. Bud giant24th Annual Reveille, held May 11 at the Claremont received the trophy from last year's winner, Don O'Brien. hotel in Berkeley, scene of so many successful past Reveille Dick Bailey,s low gross of 70 won him top honors in the events' Blind Bogey division. In the first flight, low-net honors

The Reveille, which in recent years has becoms entirely went to Tom Corbett, second to Chas. Hall and third low social in nature, originally got its start in the spring of net to Arlie Charter, Jr. In the second-flight battle, it was 1932, r'vhen Clement Fraser attended a lumberman's Don Kelly, Hugh Clark and Al Soulages, first to third low luncheon at the Athens club in Oakland, according to Bill net, respectively. Third flight honors were taken by Ben McCubbin, general chairman of the 1956 Reveille. By Clements, followed closely by Leo Fleitz and Jim Duggan. mistake that day' Fraser entered a veranda overlooking a The Dubs Division was topped by John Jenswold with room lvhere a religious revival rvas in progress' He left an 8o low gross. First flight low net was won by Jim unnoticed, but not before getting an idea for the name of an annuar event for rvhich a committee, chairmanned by

himself'

had been searching'

top, with Bud Hubbard and Al Boldt coming in second and

The name Reveille lvas immediately adopted by the com- third. In the third flight, Mr. Golf Chairman himself copped mittee in charge and the Hotels Leamington and Oakland first honors, Ev Lewis and Knute Weidman taking two and became the official meeting places for the new-born Reveille. three in that flight. In all, over $150 in golf prizes was

The 1956 Reveille day began at the Sequoyah Country awarded the winners of the 24th Annral Reveille tourney. Club in Oakland 'ivith 1i0 divot-diggers on hand. Hollis llhe Revcille evening started off briskly at 6:39 p.rn. with Jones was chairman of the tournament. \\rinner of the a libation l'rour, followed by an excellent steak dinner in the

AT IHE REGISTRATION DESK (top left): Ev lewis, Bill McCubbin, Eudorq de loge, Bob Meyer; some hoppy lumbermen (righr) ond (top center) whot mqkes 'em hoppy. Center left: Vince Wilson. Chorlie Gortin, lorry Owens, Don Wilson; cenler: Jock Crone, John Driscoll, Bert Hcsselberg, George Kreiss; right: (unknown), Jack Hibberr, lloyd Hecofhorn, Boltom left: President Joe Pepelone wolches brother Gene hit o high one, Fred Ziese, At Kelly, Chris Sechrist; center: Rolf Stolesen, (unknown). Bob Bonner, Joe Wilson, Don Anderson; right: Herb Fsrrell, Bill Johnson, Chris Sechrist ond (seoted) Rolph Hill.

Claremont's Salem Room. Club President Joe Pepetone the hard-working Club 29 secretary, Ev Lewis. presided over the head table and welcomed the throng to Hollis Jones finished up the head table operation by another big Reveille evening. General Chairman Bill handing out the golf awards and presenting the club's McCubbin then introduced his hard-working committee to perpetual trophy to Bud Kinney. the 5oO-strong audience : The show that followed was definitelv one of the best Banquet, Chris Sechrist; Publicity, Jim Hendrick; Re- in recent Reveille years. Lennie Gale was master of cereception, Herb Farrell; Tickets, Ralph Hill; Entertainment, monies and also headlined the show with his easy humor Bob Meyer; Finance, Bill Johnson ; Program, Sky Lewis; and impersonations. Other acts included the comedy Golf, Hollis Jones; Reservations, Gordon Saunders, and

(Continued on Page 60)

IHE MEN WHO PRODUCED rhe nighry 24th snnuol Reveitle werc there heod toble Hoo-Hoo. Sested (letr ro righfl: Herb Fcruell, Hogon Whsle. Bldg. Mtls., ond vice-pre:idcnt of rhe Ooklond club; Jim Hendrick, J. W. Hendrick Co.; Jim Romsey, Chcim lumbcr Co., ond prcsident of the Sqntq Cloro Vollcy clulb; Joc Pcpelon6, Gdmetston & Grcen, prcridenl of rhe Club 39; Bill }tcCubbin, gencrcl choirmon; Hollir Joner, Wcslern Door & So:h Co., ond Fred Pemberton, Villoge Bldg. Supply. Stonding: Ev lewir, Gqmer3lon & Green, Club 39 s.cr.toryi Al Kolley, Alomcdo; Frcnk fimmer:, Strable lumber Co.; Rolph Hill, Hill lumber Co.; Bob l/layer, Homc lumbcr & Supply Co.; fom Jocobsen, 5un Vollcy Lumbcr Co.; Bill John:on, Hobbr Woll lumber Co., ond Gordon Sounders, Lomon lumber Compony.

SELL THE LADIES WITH

long . Bell lloturol Wood lfitchen Gubinels

Whether it's a lhousand-unit proiect, a single-unit job or a remodeling contract, builders, contractors and architects rely on the sales-appeal 9t t ong-Bell Natural Wood Kitchen Cabinets. The great variety of finishing and decorating effects possible and their easy operation are surefire features housewives want. Here's custom beauty that costs no more than less attractive cabinetsand the women love it.

Long-Bell has always been first to introduce such exclusive features as the full-depth sliding shelves that come to you for storage- and adjustable shelves for perfect adaptability to each housewife's storage setup. h/s easy to plan with Long-Bell Kitchen Cabinets because they're engineered on a 3'l module for accurate fit, long-Bell mainlains big inventories of completed cabinets of beautiful rlft grall fir and mellow birch in a full range of sizesready for immediate shipment. T}:at's why there are satisfied over the United States. They know that Lonl )re Long-Bell customers all that Long-Bell over States. gets the order to the job on time, ready for placement. !- - -

Ask your long-Bell represenlative to show you the many cabinets, including special-purpose cabinets and accessories that are available.

Long-Bell Lumber Company, Dept. CL

Longview, Washington

Please send me FREE descriptive literature, specifications, etc.. on Long-Bell Natural Wood KITCHEN CABINETS. T_9 L"egfloa I$-b"" Grqp=ry,

Established 1875 Eastern DivisionKansas City 6, Mo. Western DivisionLongview, Wdsh.

The exlra fealures sell homes in today's market. And, the first place the home'buyer elpects "extras" is in the kitchen. After all, Mrs. Home-Buyer spends much of her time there. . . and she's often the final word in a home purchase.

DANT & RUSSELL, lnc.

-tor over 50 years dependobfe suppliers oI quelity forest producfs

LUmBER DtVtStON

Ponderosq Pine a

Douglos Fir a

Engelmonn Spruce a

Port Orford Cedqr a

Weslern Red Cedqr a

Weslern Red Cedor Shingles ond Shokes a Redwood a

Douglos Fir Plywood, Inlerior qnd Exterior a

Coos Boy Hordboord o

Coos Boy Underloyment a

Coos Boy Overloy

FIR.TEX DIVISION

Fir-f ex Tile-Plqnk-Boord a

Fir-Tex Acousticol Tile a

Fir-Tex Roofdek O

Fir-Tex Sheothing a

Douglos Fir Plywood, Inlerior ond Exlerior a

Weslern lnsuloting Siding

DANT & RUSSELL. INC. BRANCH OFFICE 214 Front Street

6-4i195 Son Frcncisco, Colifornio a

DANT & RUSSELI. INC. REPRESENTATryES Fresno-P.

The A- .NAC

Now that retail lumber dealers are becoming more merchandising minded and many find that their present facilities are outmoded or inadequate for modern displays and additional lines, they are considering remodeling or building new stores.

To aid the LMA members who are planning a store modernization program, Jack F. Pomeroy has announced that the Lumber Merchants Association has available a new service. A collection of 100 slides, featuring modern displays and store layouts and with the necessary projector eguipment, will be shown or loaned to interested dealers and their architects or designers. With the slides the Association is preparing an album of photographs of modern lumber and building material stores which will provide planners with many tried and tested ideas and innovations.

The office library contains many additional idea-getting services in the form of booklets and articles on the subject. Jack said one of the most appreciated services that the Association performs in this field is to arrange for visits and inspections between the idea-searching member and members rvho have modernized their operations. These meetings are particularly valuable as they bring out the bad as'lvell as the proven good features of ideas and prevent a duplication of error in planning which would occur if an idea was copied without this consultation.

The Association office also has for sale a manual, "Retail Merchandising-Lumber and Building Materials," which is ;lvailable for only $10. It contains an outline of the basic principles which govern successful store design and offers many ideas which should be given serious consideration by anyone responsible for designing or remodeling a retail lumber store.

Considering the tremendous investment that is involved in a modernization program and the result desired in the form of new and increased sales, Pomeroy suggests that dealers should use this Association service to avoid mistakes that would be both regrettable and costly.

While trade jour'"r, url ]turiuru.,rrrers' literature indicate that many midwestern and eastern lumber yards are finding the roll-off attachment for lift trucks a valuable asset to reducing material handling costs, little has been seen or heard of it in Northern California.

Hales and Symons Inc., of Sonora, are an exception, having had their unit for more than ayeat. Arthur Martin, lumber department manager, says that it "really works." One big feaiure is that it makes it possible to utilize their bin-type sheds, which are almost two stories high, and shelters evcn their common lumber against the snow and rain in the winter and the sun in the summer. The bins make all soecies and sizes available for loading orders

without having to move and shufile lift loads as would be the case in the ordinary lift shed.

The yard personnel also designed and built a clever combination ladder and loading platform to facilitate removal of lumber for an order requiring various sizes and lengths. The ladder and platform, made of steel, travels the full length of the shed on heavy sliding door track and rollers and permits a load to be developed without the use of the lift truck, thereby eliminating the usual waste of idle equipment and stand-by labor.

Keeping pace rvith the growth of Sonora and the surrounding resort area, Hales & Symons has just complet€d their third store expansion and modernization projects. Dealers looking for store and material handling ideas would do well to 'risit this progressive organization.

An order of business ", ,r" t", meeting of the National Retail Lumber Dealers Association in Washington, D. C., was to clarify \4'ith FHA officials the problems realized by the lumber and light construction industry in dealing with FHA at the local level.

To provide the Northern California representation to the National meeting with accurate information regarding this situation, Pomeroy sent out a questionnaire to the LMA membership.

The survev results certainly tend to question generalized statements credited to FHA officials that loans are normally processed in 14 days, and that small builders and custombuilt home buyers are content with FHA services.

The LM-A. survey indicated that loan processing time is more usually six to ei,ght weeks. A big source of complaint -. "steraslrcm- lle -delay x&ich.aeises fgq$r "S4.x*isatisn'r*hgiag : -lyc+rnq A::&rc:rriTrfeqrfu "eiii&1ffryal fu*ernnation ancl corrections.

It is felt that much of the delay could be eliminated if the F'HA people would request all corrections and additional information at one time rather than shuttle the application back and forth one item at a time.

The continual ,changes in the Maximum Property Requirements contribute to many of the original errors in the applications, as FHA information apparently does not reach the smaller builders and many architects in time to incorporate new requirements in their plans and specifications.

It also is felt that many would-be users of FHA are avoiding it because of the conditions they feel prevail, whereby there is just too much red tape involved; and that the large tract builder receives preferential service, higher appraisals, and less stringent inspections as to quality of construction and material than does the small speculative or custom-home builder.

The survey in general showed that much is desired from FHA in the minds of dealers who reported, and it would seem to be common knowledge that while FHA tract builders consume tremendous quantities of No. 3 and No. 4, now called Utility and Economy, there are few situations where such grades would be ,condoned if the same standards required of small speculative and custom-home builders were adhered to.

DANT & RUSSELL' lnc.

-Ior over 50 years dependobfe suppfiers ol quality loresi producfs

TUIIBER DIVISION

Ponderosq Pine a

Douglos Fir a Pod Or{ord Cedqr a

Weslern Red Cedqr a

Weslern Red Cedqr Shingles qnd Shokes o

, Redwood a

Douglos Fir Plywood, lnlerior ond Exterior a

Coos Boy Hordboord a

Coos Boy Underloymenl o

Coos Boy Overloy

FIR.TEX DIVISION

Fir-Tex Tile-Plqnk-Boord a

Fir-Tex

Fir-Tex

Roofdek a Sheothing

Fir-Tex Acousticol Tile a a

Douglos Fir Plywood, Inlerior ond Exlerior a

."Cofislfie a Jolousies o Rooftng o

Textolite Plostic Surfocing a

Weslern Insuloting Siding

BY

SHIP . RAII o BARGE o TRUCK

a

&

TRAITER

DANT & RUSSEII. INC. BRANCH OFFICES

los Angeles, Colifornitr

Lumber Division

2525 Ayets Avenue ANgelur 94174

Fir-Iex Division

8t2 E. 59rh Sr. ADam3 2-8tot

Sqn Diego, Golifornio

Dont & R.ussell, Inc.

l57l Sourh 28rh 5r. BElmonr 3-7425

Only 2:OO A.M. €urfew Breoks Up Suc€K$ful club 9 Sprfirg'"Donce

Mpmbers of San Francisco l:foo-Hoo Club 9 turned out in lotce to support the club's third annual Spring Dance, held at the beautiful California Country Club the evening ol Aprrl 27. More than 80 couples attended the event and most of them stayed on until the 2:00 a.m. curfew.

Al Bell, president of the number 9 club, noted that attendance has l-.een steadily climbing each year as the annual spring dance gains popularity with Club 9 supporters. President Al also wishes to convey his thank to Rounds Lumber Company, The Robert Dollar Company and Gamerston & Green Lumber Company for sponsorship of

ROCKIN' AND ROILIN' ot the Spring Donce were the merrymokers obove. {mong the ecsily recognizoble ore the Simpson gong (rop lefr), the Gortin Lumber Co. guys ond gols ond Chos. di Cristinc (rop righr). Jock Higgins (lower l6fr)'dnd;"dr'rhr,ftr righr iusf obove: Bill MocBeorh, Leroy McCormick, Hugh Pessner, .Dot MocBecrh ond,filrr. ilox Coqk (kqep,'yoyr pye, on hi,p1,,_Borb!) the "happy hour" preceding dinner.

A solid .rote of thanks also goes to Bob Bonner, general chairman of the yearly affair, and his co-t'orkers ; Bill Bonnell, Mike Coonan, Jim Ramsey, Ev Leu'is, Wendell Paquette and the Club 9 secretary, Leroy McCormick.

April Housing Sfqrfs - | 06,000

The preliminary estimate of 106,000 new nonfarm dwelling units started in April is 26,000 units less than April last year. 1,000 units were public housing.

STonley 7-l 129

COMPANY

Service is our mosr lmporfqnf Producf .oo

It is bocked by o Fine Selection of SOFIWOOD PTYWOOD -DOMESTIC ond IMPORTED HARDWOOD PTYWOODS

A COMPLETE INVENTORY OF Att SPECIES, DESIGNS ond TYPES OF DOORS-HARDBOARDS-INSULATION BOARD-P[ASTIC-speciolly desisned WALI PANELING of oll kinds-ETCHWOOD-ETCHWAttRANDOM WALL ond others.

FOR FAST, EFFICIENI Service C A t t

We are prepared to supply your requirements right through the year

PONDEROSA PINE . SUGAR.PINE

DOUGLAS FIR . WHITE FIR

TNCENSE CFDAR

Mouldings and lnterior Trim

Jambs . Fr'ames . Incense Cedar

,Venetian Blihd Slats . Glued-up Panels

Cut Stock . Box Shook

ouR spEcrAtTyl,. frilxto cARs T0 THE TRADE

3136 Ensf Woshington Blvd., Los Angeles 23, Cqlif.

ANgelus 3-6931

ZEnith 6931

Mills at Anderson, Red Bluff, Castella & Wildwood, California

'lonky Plonky' comes to Colifornia

New Ad-tlcrt Service Avqiloble to Retcril Ycrrds

Among the tl.rousands of new arrivals to the "Golden State" recently u'as "Lanky Planky." Like most '49ersas well as '56ers-the lumber-trade character, Lanky Planky, came here to better himself just like YOU want to sell more luml>er and building supplies and make more take-home profits.

"Thar's Goid in them thar Hills" was the slogan in'49. Only one 'n'ord of that slogan has been changed in 107 years. Today, "Thar's Gold in them thar Homes" is what every main street or shopping center merchant and every ma:rufacturer is planning and panning for in every advertising, display and selling effort.

Lanky Planky hopes to help Mr. Lumber Merchant to increase his fair share of this "Home Gold," and to capitalize fully on the impact of the national advertising and edilorial publicity that is pre-selling Operation Home fmprovement to a rnulti-billion dollar market.

In a career of over ten years in helping lumber merchants in rnost of the other 47 United States and Canada, Lanky Plarrky has learnecl one very important fact. The age of the "Go-Getter" is past. This is the age of the "Go-Giver."

So, first of all, Lanky Planky attended a series of conferences u'ith Jack Pomeroy, executive vice-president of the L. n{. A. Jack stopped, looked and listenedand then investigated carefully. This resulted ir-r a mailing of a month's sample Lanky Planky Ad-Service with an introduciory letter to all L. M. A. members.

This service gives dealers a {resh monthly series of livelv, illustrated ads designed to save their time, to get more readers, and to create more sales. You can have from six to 10 nerv ad-layouts for each month of the year with mats to reproduce them in your favorite paper. To attract attention, the ads have timely, provocative, handlettered headings, dramatized by drawings of your lumber

During 1956 homeownerr throughoul Anerico will be "Fixing uy''lheir home:, moking them more bequliful . . . more comfo*qblet Ihe Federql Government qnd privote entorPris qrs teoming up undgf the bonner "Operolion Home lmplovam€nt'' to help homsowncrr improve their homer. So rce ur qnd lcl ur help

The r.IriANc introduced "Lanky Plonky" to its desler members wirh rhis disploy ot the April convention.

We furnish only notionolly known bronds of highe:t quolity ot moderolc prices.

u

and building products and your custorners rrsing them ancl enj,:rying their bencfits.

In the body of the ads, the particular story dealers n'ant to tellthat follor'vs naturally from the headline topic - is irersuasively stated in distinctive typography. Finally, the signature of vour lumber yard is emphasized n'ith a cleverly designed name plate to your individual taste.

These Lanky Planky ads are said to boost the "urge to bry." They have plenty of eye-appeal, wl-rich is next to buy-appeal. If the dealer wants to feature products other than those shown in the ad-layouts, or if he rvants to increase the size of an ad, he is furnished rvith a comprehensive mat library of 425 up-to-date illustrations of home, patio, and garden products, tools, insulation roofing, departmental spots, etc.

The genial, smiling face and dirninutive figure of Lanky Planky in various puckish poses gives style identity, indi(Continued on Page 76)

QUAUTY itAililAls

Bring locr Homc up lo l5odcrn living Stcndcrdr

you improvc your home.

A modern breezewoy thol' odds chorm ond ext.o living spoce con be built {or

$Qoo;5

IO38 BEAMER SIREET wooDtAND DtAt 24696

For bener living let us help you plon on inviting, work ilii.'"1i1!n"".:. t [oo

Thql unused otlic !po<€.on be lurned inlo o den, study room or genercr purpole il,,',l.'ii i'. r0oolT.

For lhose who hove bosg. menls, unused spoce con be lronsformed into o bcou. tilul recreotion or oll-our.

A modern goroge with built-in stordge spoce for tools ond gordening equipT.",iiil,o' j i.''' t 0oo i';

Fgr lhol extro bedroom, gue5t room, d recreolion oreo, o room oddition to your home con be built for

Budgel tenns fo suil your needs con be eosily orronqed

ROCKPORT REDWOOD

Product oi Roclrp ort Redwood Co,

YOU CA]I ATWAYS RELY OlI ROCKPORT

Never q question qbout quolily; clwoys fully up ro C.R.A. groding. Norhing surpqsses Rockport's Cerrified Dry Redwood Bevel Siding ond Finish. Sqme woy with serryice. Rockporfs mills hqve modern equipment builr for speed in every operolion from sqwmills fo fqst delivery system.

Rounds Lumher Company is exclusive distfibutor lor Rockporf Redwood snd soles dgent lor other leading Redwood rnills. Rounds olso represents producers ot lop qualily Douglos Fir, White Fir, Ponderoso Plne ond Sugor Pine.

plons

65rh

there September l5-19. Seoted, lefi ro righr: lou Godord, enlerloinment; Herb Schouer, choirman; Mrs, Geilrude Godord, lqdies octivities.

McCormick, se€retqry; Wcndell Pqquctte' outing doy. Stonding, l. to r.: Jqck Pomery, progrom; Don Wihon, regirtrolions; Al Betl, finonce; Bovord Shibley, inter.club relotionr; Hugh P*rner, r.3eryqfions, ond Philip T. Fornsworth, publiciry. Convcnlion hotels spoce is going fsst 30 gcl your nome in to Hugh Pes:ncr NOW qt 420 Morkat Sr., S. F. lI.

Southern Pacific has placed a record order for 10,700 T.he Bellflower-Downey area issued 1109 permits at freight cars at $90 million during 1956. $12,759,235 in March.

HOO-HOO INIERNATIONAL CONVENIION COMMITIEE of Sqn Fr.rncisco Club 9 met lost monlh to ftnolize

for rhe

snnuol convention

"Mac"

wHor.rsar.E t WEST GOAST TOREST PRODUCTS IIISTRIBUTORS

WEIIIIIilIG.I| ATHATI GOMPA IIY

Main Office St. San francisco 4

Your Triple Guqrqntee of MOORE -KNOW.HO\A/"

Profircrble Lumber Hcrndling I

Good lumber hondling begins with proper onolysisoccurolely ossessing the iob, the lqbor to be soved, lhe relurn on the invesfmenf. Moore "know-how," goined in the pioneering ond development of lumberhondling equipmenl, gives you honesl, sound odvice.

,NOORE ENGINEERING

Your l/loore soles en,qineer qnd lhe men in our Engineering Deportment hove spenl yeors in doily contoct with lu,mber-hondling problems. They do not guess ol lhe onswerg-lhey know.

MOOR,E EGIUIP'YIENT

All Moore lumber-hqndling equipment is designed qnd built in our own foclories-ond time-tesled in hundreds of instollotions.

Lel us provc lo you how modern lumber-hondling, loborsoving equipment pqys for it$lf. Write for complete focts, specificctions ond prices.

Moore Unit Pockage lumber Slocker ot Solmon River Lvmber Company, Riggins, Idaho

Fourth Annuol Redwood Region Junior Logging Conference

(special to The CALIFoRNIA LUMBER MERCHANT)

The annual Junior Logging Conference, sponsored by the Redwood Region Conservation Council, featured two days of intensive forest, mill and in-camp demonstrations and special instruction in forestry, logging, fire-suppression,

e'nd lumber production. Seventy-seven high school forestry stuCents of the Redwood Region and one independent forestry student from Southern California attended the fourth annual conference at Mendocino Woodlands from

IOP PANEI,: (l) Sludenrs or RRJIG observe log scoling techniques by SDF scoler on confrocl scle qf Jockson Stqte Folest; (2) Emonuel Frirz tells 3fudents of iob opporiunities; (3) Robert Grundmon exploins principles of lree forming in the Redwood Region.

SECOND PANET: (l) John P. Sweeley (lefr) inspects seedlings ot the 5DF's Porlin Fork nursery with sludents; (2) Forest Technicion George Dudley exploins growth studies oi the forest os lhe sun burns ofi the eorly morning fog; (3) Dr. Dickinson shows somples of new wood structurql products

IHIRD PANEI: (l) Cecil Judoh rolks lo sludenls on lrqclor lerms, sofety, moinlenqnce ond operolion; (2) Two Follunc students odiust rigging on model of high leod logging show, one of severol models ot ihe RRJLC; (3) Tug-of-wor between high school forestry leoms ended in drow when rope broke.

FOURIH PANET: (l) Evening chow line; Chef Msurice Powers hss cooked for yeors for SDF fire-fighrers; (2) l/lr. Frirz (lefi) ond John Sweeley (.ighr) wirh top studanl3

-Phofos by Rcdwood Rcgion Gonrewalion Council

Aprll D to May 2. This is part of the forestry curriculum in nine high schools of the Redwood Region.

The conference opened Sunday evening, April 29, with the comment of Rudolph Grah of the School of Forestry, University of California, that he was talking to "the luckiest grotlp of high school students in the U. S., since this is the only conference of its kind in America and it had its inception right here at the Mendocino \Moodlands."

Woodbridge Metcalf, retiring extension forester of the University of California, took over as master of ceremonies and introduced J. Harold Robinson of Willits, president of the Redwood Region Conservation Council, who welcomed the students on bel-ralf of the council and told the boys that "even though you don't go into forestry, this is a chance to learn the job of conservation of natural resources and sound forest management torvard a perpetual yield."

John P. S'rveeley of Masonite Corporation, I-Ikiah, conference chairman, said that "this conference has a two-fold purpose: (1) to have a good time together and (2) to learn what makes the forestry program tick."

John Mayfield, a student at Humboldt State College and "alumnus" of the second conference, told the boys that "logging has progressed from the days of the lumberjack with hob-nailed boots, high-water pants and suspenders. Take this opportunity to make the most of the field trips and the in-camp sessions."

Mrs. Mary Lea Griggs of Tacoma, an observer from Washington state, told of their problems in establishing a similar conference in the Pacific Northwest and suggested that the conferences exchange students in the future.

(Carney J. Campion, field representative for the Redwood Region Conservation Council, was subsequently invited to attend the 2nd Annual Junior Logging Congress at the Pack Forest near Tacoma, May 9-11, to give an illustrated report on this conference.) Mrs. Griggs went on to report that tl.rere are but four or five accredited high school forestry classes in the entire state of Washington and that they are looking to the Redwood Region for ideas.

TPL's Kenneth Smith Makes Key Speech

Woodbridge Metcalf then introduced the key speaker of the evening, Kenneth Smith, vice-president of The Pacific Lumber Company, rvho spoke on the subject, "Trees in Your Future," outlining the opportunities for young men in the lumber industry.

Among rtther cogent statements by Mr. Smith was the following, "The evolving tree-grorving and processing organization is going to require an investment of at least $30,000 per employee, as compared r,vith the national average of around $10,000, and it has developed so fast that there is a tremendous need in the industry for men with the abilities and skills required to do the job that is here to be done." (Complete report of Nlr. Smith's talk rvill be printed in an early issue.)

Or-r l{on.lav morning, April 30, the students were divided into groups for participation in the all-day field program and the half-day in-camp and mill tour programs.

The field tour consisted of :

(i) A visit to the Big River Unit of the C. R. Johnson Tree Farms and a taik on tree farming by Robert Grundman, forester for the Union Lumber Company, and chair-

man of the field tour program;

(2) A talk on thinning and release growth in a mixed stand of redwood timber by George Dudley, forest technician for the State Division of Forestry, at the Jackson State Forest Thinning Plot;

(3) A visit to the Pygmy Forest where Woodbridge Metcalf explained this unusual soil condition which causes the dwarfing of tree species;

(4) A visit to the Parlin Fork nursery and pole-treating plant of the State Division of Forestry;

(5) A talk on tractor nomenclature, safety, maintenance and operation by Cecil Judah of the Berglund Tractor and Equipment Co., Napa, from the cab of a D-8 "Cat" at Camp t9;

(6) Observation of falling, bucking, skidding, yarding, loading, trucking and scaling of logs in the Jackson State Forest contract sale site of the Pacific Coast Company, with explanations by Gene Sindell, forest technician of the State Division of Forestry, and

(7) Demonstration of a fire-message drop as used by the Mendocino County Co-operative Air-Fire Patrol with Mrs. Meta Pool of Ukiah at the controls of the Cessna and Charles Campbell of the State Division of Forestry m2king the drops on lJnion Lumber Company landing strip.

Tour lJnlon Lumber Company Mill

The half.-day mill tour consisted of : (1) a talk on th,e Union Lumber Company's soil conditioner and related wood fibre utilization program by Dr. George Brother; (2) a talk on industrial safety and display of safety equipment by Orman Oak, safety engineer for IJnion Lumber Company; (3) a tour of the mill, hydraulic barker and veneer plant and (4) a visit to the Museum of Logging under John Philbrick, timberman and lumberman. This tour was arranged by Bernard J. Vaughn and William Nelson of the Union Lumber Company.

The in-camp half-day program included: (1) a demonstration of "Starting a New Crop of Trees" by Herb Baer, assistant forester, Hammond Lumber Company, Samoa; (2) fire equipment demonstration by a team of the State Division of Forestry as arranged by Charles Campbell; (3) a talk on forest soils and a study of the soil profile rvhich produces the greatest tree growth in America, by Roger Clemens, former forestry instructor at Fort Bragg High School and now a graduate student at the University of California and (4) a visit to the 1926 tree planting sites under William H. Gibbs, U. S. National Park Service (retired). Mr. Gibbs was in charge of the building and development of the Mendocino Woodlands in the 1930's.

These pro-qrams were repeated on Tuesday, May 1.

Tire Morrday evening program in the Recreation hall, befcre the open fireplace, began r,vith a one-hour varietytalent shorv by students of Fort Bragg High School under the direction of N{rs. Grace Harlow, head of the music department. After an interlude of leave-taking in an exchange of "Good Night Ladies" and "So Long, It's Been Good to Know You," the program continued rvith talks by Don Lervis of the Regional Office, U. S. Forest Service, and Robert Maclean of the State Division of Forestry on job opportunities in the services. This rvas supplemented by (Continued on Page 54)

New El Monte Worehouse of Osrling Monufcrcturing Co. Hikes Work, Storoge Areo

In line rvith the "full-steam-ahead" policy f or 1956, Richard J. "Dick" Ostling, president of the Ostling Manufacturing Company, El Monte, California, announces that the nerv 10,000 square foot rvarehouse recently constructed by the Southern California door concern has been opened for business. This brings the total manufacturing and storage area no\v occupied by the Ostling and Strait Door

Companies to approximately 80,000 scluare feet, including the subsidiary Aero-Glide Sliding Door Frame Company, established last year by the progressive concern.

The new warehouse also includes modern ner,v offices for Chas. E. Strait, vice-president; President Dick Ostling, and the clerical staff. It also houses the office staff of the Strait Door Manufacturing Company, r,vhich is headed by Charlie Strait, and of rn'hich Dick Ostling is vice-president.

"Under our expansion program, along with the new area acquired during the past several months, we are now turning out in excess of 50,000 doors per month and expect to increase this figure as the building demand in Southern California increases," said Strait. "\\re have also increased our number of employes since the first of the year by better than 5A/o," said Dick Ostling. Over i50 skilled men and women are now on the combined companies' payrolls, it was said.

The new wareh.ouse and general offices of the firm are located at 9605 Klingerman Street in El Nfonte, adjacent to the plant on North Chico Street.

Hogle-DeGou R.emodeling Yord

Partners Ralph Hagle and Jerry DeCou have just begun construction of a beautiful new shorvroom at their Atascadero yard. The showroom, ivhich is expected to be completed by early summer, will cater to the do-it-yourself trade.

EXECUTIVES of the firm ore Doris M. Ostling, oftce monoger ond sccrclorytradsurer; Richord J. Ostling, prerident; Douglos Foshenpour, gcnerol superinlendent of the combined componier ond sccretory-ireq3ur6r of the Stloit Doot Ilfg. Co., ond Chorles E. Stroir. vice-prcsident of Osrling.

THE NEW WAREHOUSE cnd some of the lorge door invenlory ore shown .olbove, olong with equipmenl ond personnel ot the plont. Mr. Ostling ct top left ond lower right, Mrs, Ostling or rop right, ond Mr. Stroit ot lower left.

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slMM0lls HARDW00D rUtulBER G0ttlPAlrY

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wHoLESALE DrsrRIBUroR 1956

Steady Growth fhrovgh Speciof Service

Rombling Thoughts for Solesmen An Editorial

Some people tell the truth out of pure cussedness. ft's a poor rule that doesn't work both ways.

Some men, who have had no advantages of their orvn, always try to take advantage of someone else.

Every business of importance is looking for men who work from the chin up. The earth is littered with men who work from the chin down. The chin-up workers get promoted without speaking to the boss.

Emerson said that the man who made the first pair of shoes, carpeted the earth with leather. The man who made the first square board, out of a round log, was no slouch either.

Salesmanship means human -energy and intelligence

focused on inducing people to exchange their cash and credit for commodities or services the salesman is interested in distributing. If the job brings profit to the vender and satisfaction to the buyer, it is a SALE.

The success of a salesman depends largely on the energy, intelligence, and AFFECTION he puts into his job. If he loves his job he'll "give his genius to it," as the colored brother said when asked how he tied his necktie so good.

The true forte of salesmanship is to supply human wants and needs, to increase and create happiness, health and prosperity, and all the other good things that make life worth while.

You don't necessarily have to understand the "psychology" of selling in order to do a good job. A fellow named Gaudentius built the Coliseum at Rome, and also the great arched bridges that spanned the Tiber and other rivers of the old Roman Empire, but he was not an arch,itect. He could not figure the mechanical laws of stress and strain, but he built them, and they stayed up. He could not figure an arch, but he sure could build a dandy.

A last bit of advice. Never say to a man, "You don't remember me, do you?" Makes a guy mad every time. Thc chances are he will answer: "No. I don't. Should I?"

Mosonite Pushing Presdwood As 'All-purpose Form Bocrrd'

A long-range program to pror.note its r/4" Ternpered Presdrvood as Masonite All-Purpose Farm Board is being launched by Masonite Corporation in Spring issues of eight farm publications. The procluct has been given the descriptive name to highlight its r,vide range of farm uses and to prot'ide a promotional "handle" to impress its advantages on rural customers.

A kit of supporting sales aids includes one- and twocolumn newspaper advertising mats, pressure-sensitive 6"x14" posters for indoor or outdoor clisplay, bundle and panel labels giving thc new name, and zrn application sheet in each bundle. Other supports for dealers include a dozen farm plans rvhich are available free to inquirers. The advertisements include the ol1er of a free sample in a coupon and suggest: "Your building materials dealer has a free sample, or use the coupon."

Unlimited

This Yqrdfound 'poy-dirf inthe grqss roots

Scrcrqmento's Economy Lumber Compqny Holds Diversificcrtion ls Key to Lumberyqrd Future

"'When Jim and I began hunting for a place to establish our vard, we naturally were looking for a piece of ground that rvouldn't cost its weight in gold. And, too, we tried to second-guess where Sacramento's next big building expansion u'ould take place, in order that we could end up an integral part of it."

So said Tack Hackard, partner in the Economy Lumber Company, Sacramento.

"When rve first selected this spot and located here, this whole area was nothing more than a cow pasture, and conrpletely lacking public utilities of any kind. But look at it now," Hackard pointed outside.

Visible through the big plate-glass front of Economy's nerv shorvroom were thousands of nelv homes in every direction, and completely surrounding the yard. Economy Lumber plaved a big part in the building of these homes

THE ORIGINAI YARD (obove) qs il wos in 1948; yes, thot's the "showroom" in front of the lumber shed. The new ghowroom ond slore (righr) sport redwood boord ond bott qnd o flogslone front. Note the full-length windows ond plonter box. Aluminum building ot for right is ihe refurbished old originol storoge shed.

and now, due to the yard's increased diversity and emphasis on do-it-yourself business, it will continue to play a big part in the maintenance and improvement of these homes.

Being that most of the homes in the area stem from various tract developments, it has also followed that fencing materials have been in high demand. Several years ago, Partners Hackard and Jim Owens set up a pre-cut fencing department in the yard, complete rvith a large display shorving the various patterns available. They have been doing a land-office business in pre-cut fencing ever since.

"During the Summer months, we estimate that over twothirds of our retail volume is in pre-cut fencing. And if the customer doesn't want to put the fence up himself, we'll arrange to have it done for him," the partners stated.

The new Economy Lumber Company showroom, which was completed late last Fall, is a further step in diversifying the operation, or "to cover all the bases," so to speak.

Originally, the vard did a large part of its business with Sacramento area tract builders, and conserved its rvorking capital by not having to build an elaborate retail showroom anC stock many of the expensive and, by comparison, slorvmoving, do-it-yourself items.

The yard was established in 1948 as a three-way partnership between Jack Hackard, Jim Owens and George Fuller

rool disploy. of the Fuller Lumber Company, Sacramento. Hackard, who received his lumber training with Fuller, and Owens, who has been a lifetime friend of Fuller's, purcl-rased the latter's interest in Economy Lumber in 1950.

Hackard now coordinates the yard operation ancl does buying and selling, while Owens has taken charge of Economy's grorving do-it-yourself business.

In addition, the partners long ago realized the impor-

JIM O'BRYON (for Iefi). who hondlas Economy's estimoting qnd contrqGlor soles, stqnds behind order desk qt for left; door ro right lecds out to the yord. Phofo ot left shows cn exomple of o'sners'ingenuitY: oftloctive new island disploys were simply cnd inexpensively mode by cutling poneh to desired size ond ottoching wrought iron legs-similqr to pulling one cofiee foble qtop onolher.

FULt-sCAtE FENCING DISPIAY (for lefi) reqlly sells the fencing ot Economy by giving lhe cusiomer o firsr-hqnd look qt the types of Precut fencing qvcilqble; showroom disploys (lefi) rqnge from gorden tools to doors-ond every ilem carries o price log.

YARD STORAGE is oll deportmen. tolized, Shown here is storoge of roofing ond insulotion producb, with q view (for left) out into lhe lumber yord.

Jim OWENS (lefl) ond Jqck HACKARD pose before new pegbocrd

tance of employing and keepins competent men in the key positions throughout the yard. Jim O'Bryon and John Uhart are a couple of these men. O'Bryon handles Economy's estimating and contractor sales, and Uhart is oftice manager and in charge of credits.

A quick trip through E,conorny's present yard, bearing in rnind that it got its start in an isolated fie1d nithout electricitv or water, u.ill really drive home rvhat ingenuity, forethought and plain old-fashioned hustle can do for a business. Today the yard covers over two acres, including spur facilities; employs 16 men, has five trucks, one carrier, trvo fork-lifts and its own custom milling equipnrent

compared to a small storage shed and one old truck in 1948.

"There was literally plenty of grass under our feet at the beginning, but there's been none under our feet (or seats) since that time," the partners jokingly remark.

In addition to adapting to and encouraging do-it-yourself business, Economy also presses hard for the area's custom home business. "\\/e believe that, in the future, tract building rvill definitely fall off and that the custom built home 'rvill again regain its place in the building picture. We have, and intend to further gear our operation to the custom home builder," the partners deciare.

Tomorrow's Timber

The sprightly seedlings in the foreground of this scene from \Winton's Amador Tree Farm one day will emulate the fine stand of timber in the background. Careful management and conservation practices such as this systematic reseeding of cut areas, mark this as a forest uith a future!

lVinton has long practiced " conseruation through use" of our important forest resources. The efficient management of this raw material is just the f'rst

rtep-and an all-important one-in the production of quality \Winton lumber. You'll find care, consideration and "know how" through the entire man' ufacturing process to the finished product.

You can ofier \Winton quality lumber with pride. It's unsarpassed! Winton's alert service is a feature to be proud of, too. Ask your Vintonman for details.

SbippingtUttlBER MOUtDING TRIM

"Why are house ?"

Low Abiding Thot's Difrerent

they moving that church, and that school- Lieutenant (roaring with rage)-"Who told you to put those lousy flowers on the table?"

"I'll tell you. I'm mayor of this here town, and I'm for law enforcement pure and simple. We've got an ordinance that says they ain't to be no saloqns within 300 feet of a church or school building, so we're moving both of 'em; the church and school, that is."

Fqte

Two shall be born, the whole wide world apart, And speak in different tongues, and have no thought Each of the other's being, and ,no heed; And these, o'er unknown seas, to unknown lands Shall cross, escaping wreck, defying death; And all unconsciously shape every act

A,nd bend each wandering step to this one endThat, one day, out of darkness they shall meet, And read life's meaning in each other's eyes.

And two shall walk some narrow way of life, So nearly side by side that, should one turn Ever so little space to left or right, They needs must stand acknowledged, face to face. And yet, with' wistful eyes that never meet, And groping hands that never clasp, and lips Calling in vain to ears that never hear, They seek each other all their weary days, And die unsatisfied. For this is Fate.

-Susan Marr Spalding

A Dirty Dig

Father (facetiously) "Don't you think our son gets his intelligence from me?"

Mother (likewise) - "I{e must. I've still got mine."

Pope Wrole:

The flying,ru,mors gathered as they rolled, and all who told it added something new, and all who heard it made enlargement, too; in every ear it spread, on every tongue it grew.

A Forlune for 9omeone

History TeacherCan any of you tell me what makes the Tower of Pisa lean?

Fat StudentI don't know, or I'd take some myself.

Free Speech

Charles Bradlaugh wrote: "Without free speech no search for truth is possible; without free speech no discovery of truth is useful; without free speech progress is checked and the nations no longer march forward toward the nobler life which the future holds for man."

Steward-"The Commander, Sir."

Lieutenant-"Pretty, aren't they?"

Poverty

Said James A. Garfield: Poverty is uncomfortable, as f can testify; but nine times out of ten the best thing that can happen to a young man is to be tossed overboard and compelled to sink or swim for himself.

Promoted

"You," said the Sales Manager, "give me a pain in the neck."

"Thank5," said the salesman, "for moving me up."

Resl Philonthropy

It is nothing to give pension and cottage to the widow who has lost her son; it is nothing to give food and medicine to the workman who has broken his arm, or the decrepit woman wasting in sickness. But it is something to use your time and strength to war with the wayward,ness and thoughtlessness of mankind; to keep the erring workman in vour service until you have made him an unerring one, and to direct your fellow merchant to the opportunity which his judgment would have lost.

Soles Tqlk

-John Ruskin

Pretty Lady: "I want some window curtains that are not revealing, for my bedroom windows."

Smart Male Clerk: "Lady, with your figure, you should worry."

How Scqndql Stqrts

Over the back fence, Mrs. Einstein says: "I understand Cohen is keeping a budget."

And Mrs. fsaacs replies: "Vat? Und mit such a nice vife, too."

Plont Your Tree

Poet plant your tree

On the upward way;

Aromatic bayPlant that men may see There in storm and shine, And through bows divine, Freedom bravely blowing.

-Sassoon Indorsement

The traveling man got a wire from his wife at home, telling him he was the father of an 8-pound son. And she ended the telegram-"Truly yours."

Visador's pretabricqfed

lights

end louuors

qdd much to fhe oppeoronceIinle fo the cosf of flush doors.

The instollotion of prefobricoted door-light ond louver inserts opens up entirely new possibilities for door soles. Cusfom designs cqn be eosily furnished olong wilh more stqndqrd designs. Econiimicql instqllqtion costs odd lo your proftts. Quolity lights ond louvers qdd to your repulqtion. Notionolly-odvertised VISADOR products odd lo your repeot-soles. They oll odd up to the fqct lhot YOU SELt MORE wirh VISADOR!

Exclusive "Cushioned" Consfrucfion prevents roflle 15o/" free oir spoce . . .22-gauge perforoted, bright-sfeel grille in hordwood fromes . . eosily insfolled in minufes in flush or ponel doors ovailable in oll sizes.

Just o few of hundreds of designs possible. Write for bequtiful V-78 Cotclog for other designs, ond for the complete Visodor story.

YISADOR ROUTER mqkcr inslollotion o quick. eosy iob. Dcsigned lor conveniencc qnd versolility. Culr holer in hollow or solidcore doors in minules. Wrils for furfher informotion ond priccs.

These Prefobricqled Ventiloting Grilles provide oir circulqtion through heoler, closel, ond utiliiy rcom doors economicol, yel quolity-mode by V|SIDOR, the nofionqlly-known leoder in fhe door-light ond louver field.

Hoo-Hoo Club 3l Sporks Fire-Preyention Proiect

Last fall, lvhen San Joaquin Hoo-Hoo Club 31's nerv board of directors held their first meeting, it was at a time immediately following the very severe forest fire just east of Fresno in the Sierra Mountains. The tremendous loss to the forest and timber supply was very vividly impressed on all of the directors' minds, and particularly impressed was the incoming president, Wally Kennedy.

The board felt that the local Hoo-Hoo club should in some way do their bit in the program to prevent forest fires, Consequently, a Public Affairs committee was appointed to look into this project and see what could be devcloped rrs a club activity to assist in the prevention of forest fires. The committee was composed of Jim Duart, Larry Canrron, Louis Frame, C. E. Macdonald and Bud Barber.

The committee finally decided that one method of attacking the proirlem rn'ould be to have some very attractive signs made and installed along the major highrvays from the

the sign. Workmon qt Honor Comp moking one of lhe signs (rop cenler). Jim Duort, Bud Borber, Wolly Kennedy, Deone Bennelt ond Wayne Hubbord (top right). For left phoro in botlom pcnel shows Club 3l delegotion walching preporolion of one of ihe signs ot the Honor Gomp; from left: Duort, Hubbord, Borber, Kennedy ond Proieci 5upervisor John Clork, while linql photo shows President Kennedy rhonking Supervisor Clork, who personolly supervised moking of rhe signs for the club. Top cooperolion wqs secured from Depury Srore Forester Cecil E. Metcalf, Comp Supt. Lt. Phelps, Fire Prevention Ofiicer Deone Bennelt, "Keep Colifornio Green" Sec.-Mgr. Woyne Hubbord, qnd others in the Colifornio Division of Forestry.

San Joacluin Valley into the Sierra Forest regior-rs. C. E. Macdonald designed the signs ancl Louis Frame :trr:rnged r.vith the California Department of Corrections and the California Division of Forestrv to have the sigr-rs prepared at the Mira Monte Honor Carnp.

Jim Duart ar-rd \Vall)' Kennedy each secured clonations of clear cedar lumber from the mills in the vicinitr and had the material deliverecl to the honor camp just south of Dunlap, California.

Negotiations are no\v in progress rvith the U. S. Forestry Service to obtain proper locations for these signs and, as soon as rveather pern.ritted, members of the local clulr pla,rned to spend a ferv l'eekends installing these signs at the locations selected. This instail:rtion r'r.ill bring to reaiization the plans and hard r,r,ork of the Public Affairs conrmittee and, they hope, call attention of the public to the need to "Protect Our Forests-Your Future Homes."

PRESIDENT WAttY KENNEDY (top lefl) stonds by

Hoo-Hoo Forest Sef Aside

Cttor Dcrcrqmenlo Club lO9

Hoo-Hoo Club 109 conducted a tree-planting expedition this spring to the Placerville area for the purpose of establishing a "Hoo-Hoo Forest" in an area that lvas devoid of young trees as the result of an old forest fire' The club project was conducted with the cooperation of the State Division of Forestry, the IJ. S. F'orest Service, and the lunrber company foresters of the area.

Early Saturday morning, March 31, a busload of Sacramento Hoo-Hoo departed for the area. First stop was the Michigan-California Lumber Company at Camino, where the group toured the company's modern pins mill. Following this, the party had lunch, at the Mt. Danaher Ranger Station of the State Division of Forestry. Fred Dunow, state deputy forester, and Guerdon Ellis, supervisor of the Eldorado National Forest, both spoke to the group, emphasizing the importance of fire protection in our forests and the benefits of sound forestry.

The brustr-covered area which comprises the new "HooHoo Forest" had been prepared in advance for the planting. A bulldozer had cleared a network of strips to make growing room {or the new seedlings. Work parties, under the direction of Bill McGuire, state farm forester, were quickly organized and approximately 1500 ponderosa pine seedlings r,vere planted.

Chairman of the event was Hoo-Hoo member George Craig of The Timberman. Trip Captain was Walt Lott, Diamond Match Company. Both C. D. LeMaster, Seer of the House of Ancients, and Jack Berry, Sacramento club president, participated.

Following the planting, Guerdon Ellis offered to set aside this area as a "Hoo-Hoo Forest" for the continuing use of Club 109 in planting and managing the new forest. The offer was accepted on behalf of the club by President Berry.

In accordance with this offer, the Sacramento lloo-I{oo Club 109 filed an application May 3 for a special use permit covering ten acres to be set aside for the club to continuously plant and manage for forest improvement.

FORESTER Fred Dunow, Jock Berry cnd Guerdon Ellis plont the ftrst tree in the Socrqmento Hoo-Hoo Ciub Forest in toP Photo of thc ponal ot left. The entire group is shown, cenler, ql Mt. Donoher Ronger Slction ofter lunch os they 3et out ior the plonring qres. Bollom scene shows Dunow, Berry (kneeling)' lrwin Bierke, Forest Ronger Molcoln Dixon, Ellir cnd Woyne Hubbord.

To simplify specification of Drf,l'l)l). Architeetural Qu

Redwood

FII.E

-0r send coupon below for your free personal copy

B".rur. redwood grows differentlybehaves differently-and should be manufactured differently from any other wood, it possesses certain highly desirable qualities. But these advantages can be realized f.ully only when specifications call for the grade and type best suited to the intended service. In brief, simple form, The Pacific Lumber Company has outlined some basic considerations not generally known-and fully recognized only recently even by the Redwood industry itself. This information is now available to the builder or architect who specifies redwood in Section la-Pa of the 1956 Sweet's Architectural File-or as a direct reference bulletin available on request. Send the coupon at right for your personal copy.

1UTIBER COIUIPA]IY

Since 1869 o ltiills ol Scolio, Cqliforniq 100

DEAtERS !

This is one of o series of odverlisements telling the exclusive PAICOArchitecturolQuolity Redwood story over two million times eoch yeor through the building ond orchitecturol publicotions your cuslomers reod. The bulletin described on this poge is olso now o permonent reference.fpr 18,000 leoding orchitecturol ond building.fiints through Sweet's Architecturol File. This is pqii"of o longronge progrom to help you build your PAICO

premium quolity morket.

SEND FOR THIS FREE BUTTEIIN or refer to it in your 1956 7 SWEET's ARCHITECTURAL TILE

I

II{ THE 1956 SWEET'S ARCHIIECTURAT

Tllls lS HARBORITE .. n super-strong, lightweight, structural panel. finest marine grade plywood PLUS a tough, abrasion-resistant overlaid facing. with weather-proof, split-proof, check-proof qualities. ideal for a multitude of uses in building and industrial applications. The hard, smooth, grainless face is a superior paint-holding surface; minimizes grain-raise.

HIRBORIIE is stronger than steel. ' super-resistant to wear. impervious to weather and moisture! Users report shrinking, swelling and buckling are virtually eliminated ! The large, lightweight panels are easy to handle, easy to work with standard tools and techniques cut labor and paint costs to the bone !

]IEW USES REPORIED EVERY DAY!

Harborite field men. in your area. throughout the country calling on industries large and small telling the Harborite story. Harborite advertising in national and regional publications.. Harborite direct mail campaigns.. reaching thousands of diversified industries. All telling the Harborite story. developing new users-new customers for you-every day!

A few of the uses now reported for HARBORITE:

Concrete Forms Signs & Displays Work Tables

Gables & Soffits

Cabinet Making Shelving

Exterior Siding Surf Boards

lnterior Paneling Store Fixtureo

Built-ins

Partitions

Flooring

Boat Building

RefrigeratorS

Pattern Work Truck Bodies

Dog Houses and many others

Bakery Racks

Chemical Tanks

Conveyor Tables

Die Blocks

Trailers

Dryer Hoods

HARBORITE available in standatd and clFcial sizes and thicknesses. Also special sizes in lapped and vertical grooved siding.

See your lumber dealer.

@1956, Horbor Plywood Corporolion .

. TAMPA otber major cities

wfto' t {

BARBARA SlSKlN, recepfionist ot los Angeles Lumber. Inc., wos morried April 28 fo Alien 5hugor, U5N, qnd the young couple wqs qftended by Mr. ond Mrs. Horry Whittemore, generol monoger of the wholesqle firm qnd heqd mqn in Southern Cqliforniq for Foirhurst Lumber Compony. Following o short honeymoon, Borboro reiurned to her job ond Allen to Uncle Som.

MODERNFOTD DOORS' recenl notionql soles Gonlest poid oft Bob Gibbs {left) ond Bill Neilson (center) for their hord work os they occept owords, obove, from J. M. Wesrrich, Pocific regionol solesmonoger for Nerv Coslle (lnd.) Products, monufqciurer of the populor occordion-type closures, Neilson's No. 4 snd Gibbs'fJo.7 gove their distributorship, Modernfold Doors of Posodeno. two of the len lop nqtionol sqles leoders.

ocaure

Pnrtonalitiet...,

BIUE DIAMOND (Corporotion's) HOSPITALITY wos sompled by these deolers ot the iecent SCRLA convenlion in lhe open house held by the populor gypsum wollboord monufoclurer ot the Ambqssqdor hoiel. From left to right: Richqrd D. (Bud) Nelson, vice-president, Bueno Pqrk Iumber Co.; Som Leoke, purchosing ogent, Hommond Lumber Co.; Woyne F. Mullin, Mullin Lumber Co. ond re-elected president of the Southern Colifornio Retqil lumber Assn.; Jock Cline, monqgerr Peoples lumber Co.5onta Poulo yord, ond C. P. Solisbury. solesmqnqger of the Blue Diomond Corp.

DEAL-ING FROM THE TOP-Gqrhered recenlly ot lhe Longview, Wosh., home of T. A. Deol (left below), where he is division generol monoger for Long-Bell, were lhese four generqlions of "squore Deol-ers": Senior Member Joseph W. Deol (center), operolor of two Konsos ond one Wyoming retoil yords ond o former director ond qssislont monqger of rhe Retoil division of the Long-Bell Iumber Compony; T- A. (Tod) Deql, Jr. (right), who is with the soles deporlment of Arcotq Redwood Co., ond Tod's boys: Joey ond Jimmie.

WHAT'S COOKING?-Why! 5nork of the Universe Dove Dovis (left) sure'nuff knows thor ihe Hoo-Hoo Internqtionol Convenlion is on the front burner os he checks fhe menu for September l6-19 wirh Coiering Monoger Henry of the officiol Hotel Foirmont in Son Froncisco.

l4! #sji

Oords Lurnbcr

The Deoler's Gost of Doing Business

(Continued from Page 2) of materials in packaged lots, the payment of accounts rvithin 10 days after delivery, and the streamlining of certain of our operations are factors that have allowed us to cut prices and make money.

There is a big question in the rninds of some of our dealers about just .ivhere the profits are in package lots or the do-it-yourself market.

It doesn't cost you as much to handle a large packaged sale as it does a small one. Your overhead is much less on a tract-type sale than it is on a do-it-yourself type sale. From first-hand knon'ledge, I know that operation ,costs in a retail lumberyard today can vary all the way from 8 to 35% cost of doing business.

Visualize. if you will, an operation handling packaged sales only. No small sales, a tough-credit policy and complete mech:rnical equipment, as compared to a do-it-yourself type business where the salespeople sometimes spend a half hour in orCer to make a $5.00 sale. The cost of the salesman's time alone, not considering any of the other overhead factors, makes the small sale unprofitable regardless of the mark-up.

NIv quarrel is not rvith the do-it-yourself type operator. I believe in that kind of operation but I insist that he must learn more about his cost of doing business.

He cannot afford to have a salesman spend time on small sales unless he gets paid for it. His cost of doing business rvill be higher and he will have to have correspondingly

Harhor lumher Compntrf, Ine.

Mqnufqcturers

Stock crnd Detqil Sqsh & Doors

BAY D(l(lN$

THE WEST'S FINEST FLUSH DOORS

Phones; Texos G4831

Sonfo Monica, EXbrook t -32Ot

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high retail prices. These high retail prices do not hurt that kind of an operation and they are justified. The service has been rendered and it has to be paid for.

We all knorv of many operations throughout the country today that are working on piece prices, well-displayed merchandise, with all merchandise price-marked. Many of those operations are highly successful and profitable, but only vThsr management has decided that they do not care what somebody else charges for the merchandise. If you are price-conscious, you do not belong in the do-it-yourself business.

The first requisite of n price structure is knorvledge of cost of doing business.

The second is knowledge of hor,v to arrive at a price that rvill return a satisfactory profit. As an industry, u'e do not have cost accounting that will tell us how much it costs to handle a specific type of sale. Eventually we rvill spend the money to get this type of information just as other indnstries have had to.

Proper cost accounting r'rrould tell us how much it costs to handle each line of merchandise and type of sale. For example: Imagine what lvould happen to your operation if rTou were to suddenly cut cement and roofing out of your sales. Then imagine, if you will, how many people you can cut out of your organization because of the decreased sales in those two items.

IJnless your operation is very large, the chances are you will not be able to cut anyone out of your operation. S,tppose you have a volume of $20,000.00 per month and that

Tfinililtxw,uft, llnr. Lumber Soles Division

Mill Represenlofives

WEST COAST TUMBER PRODUCTS

ros AltcEtEs

Pete Speek

Bob Eldredge

Gene Chqrles

RYqn l -7123

745 Corlez Roqd Arcqdiq, Coliforniq

ARCATA

Arr Milhoupr

Doryl Bond

Von Dyke 2-0387

l22t 8rh sr. Arcqfq, Gqliforniq

SA]I FRATCTSCO

Knule Weidmon

DAvenpori 4-2847

EMpire l -0063

535 Romonq Slreet Pqlo Alto, Cqlifornin

T. M. COBB COTNPANY

- Wholesclfe -

"lyco" Brqnd Colifornio Pine Mouldings

Sqsh - Wood Windows - Doors

Hollywood Combinqtion Doors

Shutters-Louver Doors

R.O.\A/. Wood Window Units

R.C).W. Horizonrol Sliding Units

Tension-lite Screens

Aluminum Frome Screens

"lyco" Aluminum Units

Cqsemenls Pqrio Sliding Doors

Horizonlql Sliding

GIASS SLIDING DOOR.S

Two Wsrehouses fo Serve Youtos ANGEIES

Specify DUR,ABLE's PTYWOOD

a product of Durable Plvwood Co.-Arcata and Durable Fir Lumber and Plywood Co.-Calpella

$3,000.00 of those sales are involved in Roofing and Cement, and that your cost of sales isZa/o. If you lose $3,000.00 of your sales volume and are unable to cut out a proportionate share of your overhead, your cost of doing business would become almost 24%.

The third requisite, and perhaps one of the most important for pricing merchandise, is knorvledge of what a fair return or net profit'really is.

If you ask the average dealer in the United States how much he thinks he should make, he will probably tell you that he would be very happy to make 5/o to sales.

In most cases, this figure is not correct. 5/o neI" to sales may be too high in certain cases, but in most cases it is far short of the percentage necessary in order to make a fair return to the total investment.

If he answers you on the basis of return to investment and he thinks that a lo/o figure is reasonable, he probably believes that the lU/o figure is high enough because of the very large volume involved in our businesses.

Let me remind you that Ford, General Motors, U. S. Steel, U. S. Gypsum and most of our large manufacturers in the United States all make in excess of 20/o before taxes. I think 20/o is a minimum figure.

It is reasonable to estimate that you can put your money out at 6 to B% with complete safety so you should be able to make at least that much in your business because there is risk involved.

If the average ,company was making 2O/o before taxes, they would have to spend approximately half of that in

Durable's fir,000,000 plant inuestment-wbicb includ'es tbe fnest equipment aoailable-assares loa of consistent qlity.

D.roirrg California dealers with a combined Annual Production of over 100,000,000 feet of Douglas fir INTERIOR and EXTERIOR plywood Througb qualifed. iobbers only.

t)pecializing in TRUCK & TRAILER* delivery as well as Carload lots.

*All Truck and. Trailer sbipments Protected. b! POLYETHYLENE coaering in ad.dition to tarpaulin,

ilIATTBIAT$ IITADSUABTTB$:

For nalionally odvertised products mqnuflactured by:..

Bowers Mqnufqcturing Co.

Celotex Corporotion

Colorcdo Fuel & lron Corp.

Heqtilotor, Inc.

Henry Aspholr Compony

Kqiser Aluminum

Keystone Steel & Wire Co.

income taxes. This lvould Ieave I0/o. A sound operation has to plan for the future. It must have money for expansion, for catastrophies, for slow periods, for bad credit Iosses, and for all of the other things for which we must have reserves of cash.

It is generally considered a good policy to set aside half or 5/o of our profit for this purpose. This would leave 5/o that could be paid out to stockholders or taken out of tlre company. If you can put your money out at 6 to 8% then we shouldn't be satisfied with less than 5/o in the form of returns that can be taken out of the company.

Bankers and men of high finance ahvays consider the value of the company on the basis of return to investment. They are not concerned lvith the net return to sales. Net

Proteclion Producls

Richkrqfi Compony

Tension-Tife Window Screen Co.

U. S. Gypsum Compony

Wood Conversion Compony

return to sales does not tell the story, because it does not take into consideration the investment necessary to get those sales.

If we will accept this sound approach to business analysis, th,en we have a basis for pricing merchandise that takes into consideration many factors that ,cannot otherwise be considered. The number of times that you turn an inventory item affects your net profit to investment. Increased turn allows a decreased net profit in order to make satisfactory net returns to investment.

Let's assume that you were running a yard where the inventory is $50,000.00, accounts receivable is $30,000.@ and fixed assets are $20.000.00.

The relationship between total assets and inventory is

$tun[ur! lLumber @ompnn2 lfnt.

SUGAR PINE INCENSE CEDAR PONDEROSA PINE WI{ITE FIR

8-2141

229

Florence Ave.

2 times. Total assets are tu'ice that of inventory. Now, if we assume that the overhead is 20/o and we would like to make 2A/o before taxes, \\'e can analyze the various ways that rve might price an item of merchandise that costs $1'00.

In order to get ottr overhead back, lve will have to markup the merchandise 25/". This rvould, of course, returtt 20/o, the Jmount of our overhead. We will then have to get 40c profit to take care of the Z0/o we wish to make on our inr.estment. The reason it has to be 40c instead of 20c is because for every dollar invested in inventory there is a dollar in accounts receivable and fixed assets. This makes a total mark-up of 65/o in order to make 2O/o on investment.

Assuming that this merchandise is the type that would turn once a year, this figure is approximately correct, but if the merchandise happened to fall in a category that would turn 10 times a year, then 11,g t'ould need only 1/10th of the profit or 4c instead of 40c. Now our markup is 29/o.

There is a lot of difference betrveen a 29/o and a 65/o markup, but there is no difierence in these two cases, as stated, as far as return to investment is concerned. One piece of business is just exactly as good as the other.

This explanation I have given you is not technically correct, but it does demonstrate the point that return to net sales is not the properivay to analyze a price.

24c/o as compared to 3.7/o in the second case. Both make the same return to investment, so horv can we say that net profit should be either 5 or 10/c return to sales.

(To be continwed tn the l{ert Issue )

Pcrul Shoemoker qnd Chqirmqn of Nqmed President Boqrd of OHI

The board of directors of Operation Houre Improvement hlrs annonnced the election of I'aul B. Shoemaker as president and chairman of the board, filling the vacancy cattsed by the death of F. Stuart Fitzpatrick of the Chamber of Commerce of the United States. Mr. Shoemaker is vicepresident in charge of sales of the Nlasonite Corporation. James F. Steiner of the U. S. Chamber rvas appointed vice-chairman and secretary. H. R. Northup, executive vice-president of the National Retail Lumber Dealers Association, is treasurer. Other OHI board members include Fred Hecht, Melvin Baker, John Dickerman, George Roscoe

The mathematically correct mark-up in each of these and A. J' Watt' cases is 754o where the turn is once ayear, and30/o in the The board also announced plans for a special advertising other case. These mark-ups will return approximately section in a late September issue of the Saturday Evening 43 ,4o gross profit in the first case, and 23/o gross profit in Post. According to John R. Doscher, executive director of the second, or a net profit to sales in the first case of almost OHI, the section will be one of the largest of this type ever

Hi-:fJ$s

DOUGTAS FIR I

I PTYWOOD

PACNFIC FIR SALES

Representing Norlhern Cqlifornio ond Oregon Mills

to appear in any magazine. September has been chosen, Doscher said, to stimulate remodeling in the fall and winter, u'hen dealers, contractors, lenders and labor are less busy, therefore more able to do home improvement work. Doscher also announced that plans are now being made for continuing Operation Home Improvement through 1957. A local level manual for the guidance of community efiorts, which shor,vs the 1957 OHI seal. will be released soon.

New Lift Truck Selection Guide

A new kind of industrial equipment analysis guide and rating table similar to job and personnel rating techniques has been introduced by Hyster Company for comparison and selection of fork lift trucks. The plan, known as "IIow

to Select a Lift Truck," is based on user evaluation of job requirements and truck features by points with a chart and analysis guide.

Thirty-six lift truck features are listed for comparison under the following headings: Performance, Ease of Operation, Durability, Serviceability and Appearance. As many as four trucks can be analyzed and compared on the chart. Total points achieved by each model are divided by the selling price to determine a price-per-point.

Copies of the truck selection guide and the rating table are available at Hyster dealers or by writing for Forms 1406 and 1411 to the Hyster Company, n02 N.E. Clackamas, Portland 8, Oregon.

9Ol Fourth StreGt Arcolo, Gclifornio Phone: lOlO 1706 Broodway Ookland 12, Cqlifornic TEnplebor 6-I313

(Tell tl'renr. that you sazu it in The Calif ornia Lunt'ber Merchnnt)

Univerrol Gote lokh to be used on wooden fences, porio ond oll outside doors.

tight cnd left Hcnd Gote lotch, used where spcce lor rnounting is linited,'ruch os chicken coops, robbit hutches ond snoll doors.

Corol Gote kfch, to be used on heovy goles, goroge doors, ond born doors. Gote [olch is c norrow lotch lor nounlino on the edge ol 2x4's.

Polio lofch ir lor oll potio gulcr, gronory dooru ond poultry ycrd

Swing Gote lokh is designed fu use on too of sinole or double swinq oole.

328-8-inch Strop Hinge for ccnenl block fences.

330-1O-inch Sfop llinge lor Cerneil block fencer.

0rnonenlol "f" Hingcs to be uscd on cemenl block or wood fences for thot odded linished touch.

ln Southern Cqliforniq it's

The Sliding Door Frqme wirh monydisfinctive feqfures thqf contribute fo modern living.

Fullyodiusfoble steel hordwqre reduces instclllqtion costs.

Durqtreod Bqllbeoring R.ollers give smooth, quiet, eqsy qcfion. Builr-in Gluoliry ossures long, trouble-free life - - Plus Economy.

To be Sqrisf[ed

Osrling Sliding Door Frqme Co.

Corl Dqvies Joins Soles Srqff of Southern Cqlifornio Lumber Sqles

"With the continued increase in-and the demand forthe forest products we sell, it has become necessary to increase our sales staff in order to handle the volume now being shipped to this market," Ray Wiig, sales manager of Southern California Lumber Sales, Monrovia, said in line with his appointment o{ Carl Davies as assistant sales manager of the wholesale lumber concern.

Davies has a wide and varied experience in lumber sales in Los Angeles and the Southland. For the past 35 years he has been identified with various firms and started his lumber career with E. K. Wood as a boy just out of school. During Mrorld War II he handled procurement of lumber

products for the Arm-v well knou'n throughout and California.

Engineers on a contract basis and is the mill production areas of Oregon

R.edwood Empire Club Sef for Forest loke Weekend, June 9-tO

President Steve Yaeger states that all is in readiness for the Redwood E,mpire Hoo-Hoo Club's annual "Forest Lake Weekend," to be held J,une 9 and 10, at the ne.n' Forest Lal<e Resort in Lake County. In addition to an excellent golf course (Joe Schafer in charge of the tournament), the resort offers s'ivimming, boating, horseback riding, good music, good food or, if you prefer, rest and relaxation around the swimming pool.

NRLDA Exposifion Committee Nqmed

Plans for the 1956 Building Products Exposition of the National Retail Lumber Dealers Association, to be held in Chicago during December, .rvill be developed by a committee of nine headed by Phil Creden of the Edu'ard Hines Lumber Company, lvho will serve as exposition chairman for the third consecutive year. Others appointed to the committee by R. A. Schaub, NRLDA's president, are Robert L. Craft, secretary of the Indiana Lumber & Builders Supply Association; Paul V. DeVille, Canton, Ohio; Paul R. Ely, NRLDA's first vice-president; \V. B. Kennedy, Jr., Oklahoma City, Okla.; T. Merritt Ludwig, Reading, pa.; Watson Malone, III, past president of NRLDA; J. D. McCarthy, secretary of the Iliinois Lumber & Material Dealers

Association, and Russell W. Nowels, Rochester, Mich. Mr. Schaub also announced that NRLDA will utilize Chicago's huge nerv International Amphitheater in its entirety for the product displays and dealer clinics. The Exposition will open Monday, December 10, and will close Thursday, December 13.

As was the case at the highly successful Exposition held in Cleveland in 1955, the 1956 Exposition r,vill be open only to dealers, their wives and employees, and invited guests from the building industry. The public will not be admitted at any time. The Exposition hours have been tentatively set as 11:00 a.m. to 5:30 o.m. (Tell

tl,tem that yorr -tazu it in The Calif ornia Lumber Merchant)

Berry Covers lorger Areq for Rowlings

Bill Berry, rvho has been with the Wayne I. Rarvlings Sales Company, San Francisco, since August 1955. is now covering their recently extended territory of Utah, Colorado, Western T.exas and Arizona in the sale of fir plyrvood, domestic and imported hardwoods and imported plywoods.

Although a native of Illinois, Bill became a Californian at an early age lvhen his parents moved to Lindsev. He received his

education'in the San Joaquin Valley and rvas very active in football and water sports. His hobbies are hunting and fishing. Bill, his wife and their three children norr reside in San Francisco.

Son Diego Hoo-Hoo-Effes lnitiote

Six

San Diego Hoo-Hoo-Ette Club No. 4 met at the Park Manor hotel there May 8 at 6:29 p.m. for the concatenation of six kittens.

The lumberwomen initiated at the meeting were Bonnie Hall, of \ /. D. Hall Co. ; Belva Kendrick, Builders Nlarket; Norma Roberts, I\Iurray Mill ; Anne Corn, Mildred Crouthamel and Gloria Slattery, all of Sullivan Hardrvood Lurnber Co.

lumber Freighter Cuf in Holf

N[onterey, Calif .-Five seamen u'ere lost, three bodies recovered, and ZA survivors picked by by rescue vessels rvhen the Luckenbach freighter, Marine Leopard, collided u-ith the coastal lumber vessel, the 253-foot Holvard Olson, and cut it in half during the night of May 14. The smaller ship u'as bound to San Francisco from I-os Angeles in ballast r'vith ir crew of 29 'ivhen the collision occurred in clear n'eather and calm seas abctut 2f miles southrvest of the Point Sur lighthouse. The lumber ship's stern section sank almost at once ; her borv rvent dou,n after drifting in a southerly current more than five hours. Helicopters and Coast Guard cutters were used in the rescue operation.

Karl K. llansen, I-ong Beach, rvas captain of the Howard Olson, one of six lurnber vessels operated by the Oliver J. Olson Companv, San Nfateo. She put out from Los Angeies Harbor at 5:00 p.m. May 12, planning to stop at San Francisco and then contintte on to tl.re lumber port of Coos Bay, Oregon.

Sunlqnd lumber Co. Opens Brqnch in Claremonf

Sunland Lumber Co. opened the fifth of its line of branch yards in Sorrthern California N{ay 1 rvith a yard at 120 S. Alexander Ave. in Claremont. \\rilliam \Yeisel, clirector of the Sun Valley, Calif., parent firm, was on hand for opening-day ceremonies. Sunland Lumber Co. began in 1947 'ir,ith the store at Sun \ralley and since then has opened iine yards in El N[onte. Norrvalk and Lancaster. The Claremont site u'as formerly the Tracy Lun-rber Co. Offices rvere remodeled, panel rvindon's added, and ner,v counters and storage space installed. The yard specializes in all types of lumber, mouldings, doors and lvindorvs, builders hardrvare, paints, roofing and plastering materials. Store hours will be 7:3O a.m. to 5:30 p.m. weekdays and 8:00 a.m. to noon Saturdays.

Jt'r )+/ot -,ll.onono Wuh Ut

when you need your lumber todayl

EFFICIENT LU'YIBER CARGO HANDTING

EXPERIENCED PERSONNET

,YIODERN EQUIPfrTENT & FACITITIES

FAST TRUCK LOADING ASSURED

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ADJACENT TO FREEWAYS FOR FAST TRANSPORT TO AtI SOUIHLAND CITIES

tust a few reosons why you should CALL

tU,YIBER TERTIINAL. INC.

CAlt GEORGE DE BRITZ

PHONE IERIIINAI 3-5IO3 or Zenith 3510

Yord Address 60l South Seodde Avenue lermlnol lrlond, Collfornlo

lloillng Address P. O. Box 25 fermlnol lslond, Ccllfornlo

Uf^nBowArl

llealers ltho SEtt FASIER -

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Wirh M&D DISPLAY FIXTURES ond Accessories Designed for Self-Service qnd Do.lt-Yourself Trode

Smo* Marchondising Unir for illoulding-Dowels-frim-Door Hinges ond Treods. llighly functionol.

You cqn multiply every ovciloble foot of disploy oreq when you instoll Ifl&D pre-built sectionol equipment. Greqler FlexibiliryEqsy to Keep Cleon Economy of SpoceSlore Modernizqlion

Successful, Self-Selection lock Set Floor Disploy. Simplify !nvenfory Control.

Represented by leading Hardware Wholessfe Hogses ond Associolions in ffte U. 5.

Phone oR 8-4058

A myriod of Tropicol Hordwoods in o mix-em-ormolch-en combinolion. Zombowoll V-ioint tongue ond groove solid Hordwood Poneling with its subtle nolive coloring is lhe bockground for your deon cul, well kepl nodern inlerior,

6819 WEST BOULEVARD . INGLEWOOD. CALIF.

715 Sourh Polm Ave. o Alhombrcr, Cclif.

CUmberlond 3-5131

(Also Combridge City, lndicrnql

LOS-CAL LUilBER CO.

WHOIESAIE DISTRIBUTORS

SUGAR & POilDEROSA PINE

LOS ANGELES 58, CALIF.

5094 Holmes Ave. Phone LOsan 5-5311

T\TENTY.FIVE YEARS AGO TODAY

As reported in The California Lumber Merchant June 1, 19?1

President Hoover recommends restricted leasing of national forests for lumber oroduction.

Arizona retailers held their annual convention at the Hotel Adams in Phoenix on May 15, 16 and 17. John C. Light, Norman-Light Lumber Co., Miami, was elected president. President J. W. Tardy, Douglas Lumber Co., Phoenix, opened the Friday morning session.

The serni-annual California was held Friday, June 12.

meeting of the Millwork Institute of at the Hotel Alexandria, Los Angeles,

The regular monthly Lumbermen's Club was May 16, Chas. G. Bird,

meeting of the Central California held at the Hotel Clark, Stockton, president of the club, presided.

The Lumber committee of the California Retail Lumbermen's Association held a meeting with the Redwood Relationship committee at the Hotel Senator, Sacramento, May 15. The interesting feature of the meeting was a talk pn the merchandising of wood by C. H. "Chuck" Griffin, Jr.

The lumber industry and its effects on the growth and

development of Los Angeles as one of the leading ports of the world will be emphasized in parades and pageants of La Fiesta de Los Angeles, 150th anniversary celebration of the city, September 4 to 13.

The San Bernardino Lumber Co., San Bernardino, has been sold to C. B. Gibson.

Robert S. Osgood, formerlv manager Osgood Co., Los Angeles, left May 9 for to take over the position of sales manager ton Veneer Co.

of the "Wheeler Olympia, Wash., for the Washing-

The Coast Counties Lumbermen's Club has issued invitatioas to the retailers and wholesalers to attend their annual social event held at the Anderson Hotel, San Luis Obispo, Saturday, june 6. J. H. Kirk is general chairman of committees.

There is a write-up with illustrations in this issue on the Bla;rchard Lumber Company, North Hollywood, giving them credit for being one of the first concerns in Southern California to refinish their offices in knotty pine.

cemenl floors, drives, wolks ond sleps brick or slone wolls, romps & thresholds.

wolls wirh new fexlures . . floors with colored ceinenl worn ond broken 3tep3. .. cinderblock or concrele, eosier lo 3weep. .. eosier lo polish eosier fo Poinl

PfiCnES nOD . EDGEE FEtlnEn

nEsuRFtcrno PRActtcAt

Adherive froweled into the cernent mokes the {loor lougher, morc rcsilient. Prevents dry-outs ond

dusting.

Rough textured plosler, row conctotc or brick con be given new beouly by opplying o light cool of ploster over Adhesive Cooting.

Adhesive Cooting ond Adhcsivc Mixed-ln to the morlor mokes coppings, rillr qnd trim strong ond tecurG

FOR PATCHTNC T RE3UIFACING

?OlttAND CEIIENI r GYPSUII PTASIER o I'lmE mOPTAI

ADHESIVES CO., INC.

hon't Bn Cought Short

AD #1006

WHEN YOUR CUSTOMERS ASK FOR IMPORTED HARDNTOOD PI.YWOODS AIIT' [iUMBER

Joponese qnd Philippine ImportsSwedish Hordboords

EXGLUSM SALES AGEIIT in SOUTIIERN GAilt0RIfIA

lor THE BET0il G0MPAI|Y, Inc.

579 Howcnd Street, Scm Frcrncisco

Importers of fine wood products from the For Eost

YOU CAN DEPEND ON US FOR IMMEDIATE SHIPMENT Ta7aea

MANUFACTITRERS' REPRESENTATIVE

705 West Figuerocr Drive Altcrdenc, Ccrlilorni<r SYccmore 7-7376

Wholescle Only

ACORN

lor Angclcr 3t, Colif. o Chiccgo aa, 1ll.

Service is our business . . .Ie] us show you we meon business!

6OO Artend Reveille

(Continued from Page 16)

dance team of N{oore & Mayo, an excellent acrobatic act by the "3 D's," the banjo-playing Andrini Brothers, and last, but not least, the "Hoo-Hoo Girls."

The sho'nv was produced by the Hal Morris Agency, Walt Sjoberg directing, and music rvas by Jimmy Diamond and his orchestra.

Following the show, Hoo-Hoo and guests alike joined in "one" last toast to the success of the 24th lleveille ancl, in so doing, lnany got a good head start into next year's Reveille.

(Tell thent. that tou -eaza'tt in The Cali,f ornia l-umber Merchant)

Son Frqncisco Hoo-Hoo-Ettes Dine' Tour Phone Plontr Select Officers

A large attendance of San Francisco Hoo-Hoo-Ette Club No. 3 members and their friends enjoyed a highly stlccessful dinner meeting N{ay 8. The Mission branch of the l'acific Telephone & Telegraph Company tvere hosts at dinner. After dinner a very complete and informative tour was made through the plant, covering all phases of the modern operation. After the tour, l'resiclent Lucy Lipe conducted a business meeting -which rvas primarily nomination of officers for the coming year.

The next meeting will be on June 12 at the Bellevue hotel, rvhen the ner'v officers will be installed.

-Janet Johnston

T I M B E R S roBB,NG

\DAHo t,VHllt P/Nt

FHA Approves Use of 3/c" Sheorhing

F.H.A. Commissioner Norman P. Mason, spoke at the board of directors meeting of the National Retail Lumber Dealers Assn. in Washington, D.C., May 16th, which was attended by Southern California Retail Lumber Association President Wayne F. Mullin, Mullin Lumber Co., Los Angeles; Wilbur Barr, president of Barr Lumber Co., Santa Ana, and NRLDA Directors Tom Fox of John W. Fisher Lumber Co., Santa Monica, and Association Manager Orrie W. Hamilton. Mason said he had issued instructions to the F.H.A. regional offices that they were to accept 3f" sheathing with about 4/o shr\nkage as the standard for framing on F.H.A.-approved loans. He also said F.H.A. does not want to become a "Standard Framing Agency" beceuse this should be a matter for industry to establish.

Nlason stated that the F.H.A. in Los Angeles is leading the nation in loan processing and that from nor'v on no appiications shall remain in any F.H.A. office more than two weeks, He said if they do he would like to know about it.

one of l0 woods from the

WESIIRN P/NE region

Light but strong, straight-grained, soft and even-textured, light-colored ldaho White Pine is one of the few true white pines. lts dimensional stability and splendid workability make it a superior wood to recommend for fine paneling and woodwork, pattern-making, siding, all residential and light construction.

ldaho White Pine comes in 3 select, 5 common, 4 bevel siding, and 4 lactory grades. You can order it in straight or mixed cars-together with other woods from the Western Pine region-from many Western Pine Association member mills!

He also stated that F.H.A. is now working on measures that would permit the trading in of old homes on new ones to make it as simple as trading in an old automobile on a new model, and also on making it much easier for small builders to use FHA loans.

Nlason frrrther stated that if there are any inequities or inequalities of interpretations or valuations coming out of any one of the F.H.A. offices throughout the nation they should be reported direct to him in the event such inequities,

You lrlnytorqet

CUSTER'S LAST STAND

On June 26, '1.876, Custer made his last stand and he, along with all of his troops, was wiped out. That event was just another milestone toward building the west. California was booming, transportation on the transcontinental railroad brought early day settlers west and lumber production was getting underway in full force, along with the mining of gold. The pioneers of yesterday made possible the growth we are all enjoying today

\We are pioneer distributors and furnish quality foreign and domestic hardwoods in all species to dealers throughout Southern California . . Give us a call .

inetlualities, interpretations or valuations cannot be straightened out in the local office. This would, of course, apply to field inspection as well as appraised valuation.

Broley ond Kesselring R.oised to Districf Manogers by USPlywood

Appointment of two district managers in the California operations of United States Plywood Corporation, is announced by Fred B. Smales, vice-president and West Coast regional manager.

Donald L. Braley, manager of the Los Angeles branch, becomes manager of the Southern California district, which includes Los Angeles, Culver City, Glendale, San Diego and a branch to be opened in Santa Ana.

Donald L. Kesselring, manag'er of ths Oakland branch, takes over management of the Northern California district, which includes Oakland, San Francisco, Santa Clara, Fresno and Sacramento.

Braley started with U. S. Plywood as a clerk in the Los Angeles branch in 1938. For a nurriber of years he served as manag'er of the San Francisco branch before being returned to L. A. as manager. Kesselring joined U. S. Plywood in 1936 as a sales representative in its Flexible Materials divrsion in Northern California. When the company opened its warehouse in Oakland in 1938 Kesselring became manager.

(Tell tltem that yott saw it in The Colif orni.a Lumber Merckant)

L. W. tlcrcDonqld Co.

U/4olzAnlp .elurr,lter, otd S/4rf,frn?

Representing

Trimble Lumber Corporotion' Bricelqnd, Cqlif. Los Gstos Lumber Products Co., Inc.' Scotts Volley, Colif.

Douglas Firand Redwood

Dry Ponderosa Pine

444 N. Bedford Drive, Room 2O1Beverly Hills' Colifornio Telephones: BRodshow 2-5101CResiview 6-2414

Jqmes W. MocDonold Bill Eogon Dove Loshley

Deqlers To Get Their Innings

(Continued from Page 6) lems. Their questions from the floor will help the dealers to solve any problcms they may have about seasoning of lunrber and the proper handling of dry lumber.

The panel of experts will consist of the SCLSA's own kiln operators and include Earl Simon, Hammond Lumber Co., who will have all the answers on Douglas fir; Arthur Furcron, Consolidated Lumber Co., on Redwood; Charles Beckman of Beckman Lumber Service, on hardwoods, and John Kurzhals, Sun Lumber Co., on Pine.

This ftrne 14 session is one of the most important meetings the seasoning association has ever held, giving South-

ern California retailers a chance to learn drying from the men rvho know. The LU\IBER MERCHANT will report and session for coverage in the July I issue.

more about kiln CALIFORNIA photograph the

House Mfg. €o. to lnstqll End Mqrchers

Sonoma. Calif.-The House Manufacturing Company, which started a new remanufacturing and milling-in-transit plant at Schellville, Calif., last year, is now planning to install end-matchers for the production of both 1" and 2" lumber in pattern stock. Because of the requirements for the specified lengths ol2" T&G stock for subflooring and roof decking, to eliminate waste and unnecessary labor, it was decided to install end-matchers to effrciently utilize all

lengths, particularly the shorter lengths (q b 12' inclusive) to be marl<eted at more attractive prices. This product will be offered on the market in abqut,30 days throrrgh established wholesale outlets in California andr'e'&Stdrif''rnarkets in straight or mixed carloads, said J. L. House of the House Mfg. Co., P. O. Rox 387, Sonoma.

Lew Hoynes Appointed SoCql Soles Agent for Beton Compony

The Haynes Sales Company, Altadena, Calif., has been named exclusive sales agent in Southern California for The Beton Company, fnc., San Francisco importing firm. A,ccording to Lew Haynes, veteran lumber salesman, his firm will handle sales of all Far East hardwoods and ply-

woods frora Japan and the Philippines, in addition to domestic spegialty, products.

Haynes has been identified in lumber sales and distribu_ tion since 1923 and is prominent in business and social affairs in the San Gabriel valley. "We are in a position to guarantee immediate shipment of all Oriental wood products, including importation of Swedish hardboard for the retail dealers in the southland," Haynes declared.

NBMDA Moves fo New Gluorters

C. A. Haag, president of the National Building Distributors Association, announces that the offices of the association have been moved to Monroe Street, Chicago 3, Illinois.

Material executive 22 West

lnlond

New AFPC Building One of Most Opulenr in lndustrY

American Forest Products Corporation has just moved to its new building at 2740 Hyde Street in San Francisco' The building l.rouses the home offices of the corporation as well as the general sales offices of the two sales subsidiaries, the American Box Corporation-wooden and corrugated container division, and Tarter, Webster & Johnson, Inc'lumber and lumber products division.

WHEN You Wclnt lr

Office area contain s 22,O0O square feet on the second and third floor.;, The entire first floor, lvith the exception of the lobby, is used Ior parking of employes' and visitors' automobiles. The capacity of tl-re garage is 25 automobiles on an in-and-out basis.

The woods used in construction of the building include all those milliedrandrtranufactured by the corporation, which are su.gaf, pine, ponderosa pine, Douglas fir, white fir, ixcefis€ cedar and redwood. In addition to these, gigantea sequoia, walnut, mahogany, American elm' African Korina

rAexf you tei us prove if need:

and birch woods were used to panel many of the special rooins, private offices and lobby.

Several innovations were built into the new AFPC buildi.g. A 32-seat lunchroom for employes includes a table-top electric stove and refrigerator as well as a candy, cigarette and soft drink canteen. Piped-in background music by Muzak is played in all the general offices as well as halls, lobby and garage. A paging system has 18 outlets throughout the building. All executives, departments, receptionist and offices are connected by an elaborate and complete telephone inter-communication system. A hydraulic automatic elevator serves all three floors. On the roof is a

2Ux24'deck r.vhich has a panoramic view of both the Golden Gate and Bay bridges, East Bay hills and Marin county. One of the outstanding features of this new building is the directors' room. It is finished entirely in gigantea sequoia and has an 18-foot directors' table made of the same material. A11 of this wood was sawed from one huge log which was obtained in the redwood corral area of the Tule River Reservation. From the use of this wood this is probabl.r the oldest directors' room in the world, as foresters have observed that this tree was growing and mature beiore Christ and had fallen over in the forest before Columbus discovered America. Besides directors

BONNINGTON LT]MBBB OO.

?O/nkoa.te DcoOz,adaac

TO CATIFORNIA RETAIT YARDS

PHONE YUkon 6-5121

505-6-7 Morris Plon Bldg.

717 Morket Si., Son Froncisco 3

Douglos Fir

Ponderoso ond Sugor Pine

o Redwood i

o Plywood

o Shingles cnd Loth

this ofe house ointc goin fo lost much longer unless we get some materiol

1650 So. Alomedo St., Los Angeles 21 , Colit.

OITERIIIG A COMPI.ITE IUilIBER SERVIGE!

IT]MBTR SEAI

The End Seoler thof Prevenfs Down Grading

Slop excessive end splitting of lumber ond limbers in the stock. Apply by sproying. Cost is low -354 per MBF.

Distribuled by:

BUI1DINGIIAIETIAIDISTRIBUION.' IN1ANDI.UilBEN,COIIPANY

lresnFsqqqmento-Son Jo5+ Anoheim-Bloomington Stockfotr

L H. BUTOIER COTPANY

Portlond-Soh troke Giry- 5on lroncisco{eqttle

HALEY WHOIESAIE COIIPANY

I.UIIBER PRODUCTS EugenFPortlond

IUNDGN,EN DEAIER SUPP1Y Iccomo

SAGRAflEIttO WHSLE. HARDWARE CO. Santo lorbara North Sqcromento

HAI.IACK & HOWARD LUflIER GO. WHO1ESAIE BIDG. SUPFIY, INC. DenYer Ooklond

GITBREATII GIIE]TIMI C(ITIIPA]IT

meetings, this room is intended to be used for sales meetings and seminars. fn connection with the directors' room is an electrically equipped kitchen for serving lunches to officials without their having to leave the building during conferences.

The facade of the building includes a28'x2B'section made up of vertically placed redwood boards. Centered in this is the company's trade mark and insignia, an American eagle 12 feet high and nine feet wide that was carved from redrvood by the Bay area's well known sculptor, David Lemon of Belvedere. Wood for this carving was obtained frorn large redwood timbers from a dismantled highway bridge that had been in place for many years about 40 miles souih of Big Sur.

Expanding activities in the container division, such as the entry of the American Box Corporation a year ago into the corrugated'container field and the expansion of the sales program of Tarter, Webster & Johnson, necessitated more space and larger quarters for the American Forest Products Corporation. The new building provides all the facilities and garaging for these increased activities and room for future expansion has been provided.

Dqve Rose Wirh MqcBeqth

K. E. MacBeath reports the addition of Dave Rose to the sales staff of the MacBeath Hardwood Company in Berkeley recentlv. Rose is well knor,vn to the Northern California hardwood lumber and plywood trade and was formerly active in sales for Pacific Hardwood Sales Co. of Oakland.

Gonslruction Acfiviry Gontinued Seqsonql l$3.3 Billion Put in Plqce Mqtches | 955 April Record

Outlays for nerv construction expanded seasonally in April to $3.3 billion, matching the all-time April high achieved in i955, according to preliminary estimates prepared jointly by the U. S. Departments of Commerce and Labor. The 9/o increase over March brought expenditures thus far in 1956 to $11.8 billion, the same figure as for January-April a year ago.

Most of last month's increase resulted from gains normally cxpected at this time of the year in private residential building and highrvay construction, but outlays for private residential building were off 8/o from last year's unpre-

Advqnce in April 1956

cedented level. Private industrial more than seasonally to surpass the month. Commercial building 'w'as April.

building rose somewhat volume for any previous at an all-timq high for

Ahrens Appoints Hugh Rosqqen

A. C. Ahrens, vice-president of California Sugar & Western Pine Agency, announces the recent association of Hugh Rosaaen with the fifty-year-old lumber concern. Rosaaen, who had formerly been selling and buying for Western Pine Supply Co., will represent his new firm throughout California. He will headquarter in the firm's general offices in San Francisco.

lumber Mill & Supply Co. Nqmes New SoCol Soles Representqtives

ALt OF OUR RESOURCES are at your \ serwce

In crddition lo our own | 2 sowmills, Tuet qre qctively engoged in the procurement qnd distribution of qll West Coqst lumber products qnd mqintoin buying offices in producing oreqs to give the trode complete one-Goll bolonced serYice.

G. C. "Ted" Hoyt, president and general manager of Lumber Mill & Supply Co., Roseville, Calif., has announced the appointment of additional Southern California salesmen to represent the growing concern, reports Salesmanager Bill Belau. Jack Murphy will handle fir and pine sales for LM&SC in the area from San Fernando Valley to Laguna, and John Johnson rvill continue to assist Murphy on this and other mill accounts from their ANgelus 3-7503 and ANgelus 9-0589 phones.

Perc Hugill, Hugill Lumber Sales, Riverside, is named Lumber Mill & Supply Company's representative in the Kite area. He will handle the company's output from San Bernardino to El Centro and the desert area from his office at 4593 Sunnyside Drive, Riverside; phone: OVerland 3-4277.

The Los Angeles office of Lumber Mill & Supply Company is at 4230 Bandini Blvd.

Al Setferlund Wirh Fritchey

Albin T. (Al) Setterlund, a retail lumberman for 32 yearc, joined the Palm Avenue Lumo"er Co., Alhambra, May 1, reported Paul B. Fritchey, president of the company. Until it was closed April 3O with all the other P-B Southern California yards, Mr. Setterlund was assistant manager of the Patten-Blinn Lumber Co. yard in Alhambra. Patten-Blinn is now operating only a wholesale and distributing vard in Los Angeles.

Setterlund, a native of Connecticut, came to California in 191 1 and moved to Alhambra in i925 n'hen he became associated with the Patten-Davies Lumber Co., which was merged with the L. W. Blinn Co. in 1932.

California has enough sawtimber standing in its forests to fill 12 million boxcars. This is six times as many boxcars as there are in the country.

tl,buz Bigger Sales with SISALKRAFT

Rot-Resistant VaPor B arrier tor-Dry Floors!

Fungicide-treaGd, Sisalkraft vAPoRsroP i*--rri"a under concrete slabs and as a *"i"J"""er for crawl spaces' Profit now iruffi lh" lo"g""t-iived' reenforced #ut"tptoJf Paper on the market!

MEETS FHA ANd VA Minimum Property Requiremenls

Sisalkraft salesmen have been calling on your customers hammering home the advantages of Sisalkraft vlponsrop in performance, easy handling and low costfor homes, farms, all construction where dry floors are a tnust. It's as tough and dependable as Sisalkraft. We're telling the story with hard-hitting ads, folders, other literature. Available in rolls 3-8 ft. wide.

Other Quolity Producfs rn fhe SISATKRAFT Line oRINGE lA3Et 3t5AtKRAFTToughest, oll pur. po3e woterproof building poper mode.

SlSAlAtlONFost selling refieclive insulotion ond vopor borrier.

COPPER ARMORED SISAI.

I(RAFTLow cosi, pure copper for permonent wsler-

prooflng ond conceolad f,oching.

SISALKRAFT MOISIOPNew permonenl v6por borrier, Polycthylene bockcd reenforced impregnoled kroft SlsAtltl Polyethylene fllm for prolccfing moicriols, closing-in, elc. Rip-rcsislont, lron3Dorent.

Old Growth Fir and Hemlock And All Other Pacific Coast Species Available In Volume

More Thon 6()0 Expected or 64rh N-AWLA Annuol

Secretary Sid L. Darling reported a record advance registration by May 18 for the 64th annual meeting of the National-Ainerican Wholesale Lumber Association at the Hotel Vancouver in Vancouver, British Columbia, June 19-20, preceded by the annual board meeting June 18. Confirmed reservations indicate an attendance of at least 600. This 64th N-AWLA annual looms as one of the most stimulating sessions in the respected group's admirable history. The lumber wholesalers will be officially welcomed by His Worship Fred J. I{ume, Mayor of Vancouver. Speakers and their subjects include:

H. R. M:rcMillan, "the Canadian Buzz Saw," on "Trading Relations Between the U. S. and Canada": Arthur H. "Red" Motley, publisher of "Parade," on "IJse It or Lose It !"; Snark-of-the-IJniverse Dave Davis, Simpson Redwood Co., who will tell N-AWLA delegates about Hoo-Hoo and the international convention in San Francisco in September, and the officers' reports by President J. Philip Boyd, Treasurer Frank S. McNally, Secretary Darling and Western Manager Paul Stevens. Assistant Western Manager Don Andrews rvill make his first appearance at a N-AWLA annual,

A panel discussion will be held on wholesalers' problems and the experts, some one of whom can answer any reasonable question on wholesaling, distribution yards and direct mill shipments, are Martin T.. Weigand, moderator; Richard

rtrodernfolcl cloors High-Prufih in lhe

"The lfiodernfold door slides onto the track easily, too." door onto the clips."

"Then we put the four patented clips on the door jamb, before we push the

Field

"There it took l5 minutes iust like the dealer said. Let's go back and get Modernfolds for every room in the house."

Modernfold is ready-made to bring more profits to you. Nationally advertised in "Better Homes & Gardens","American Home", "House Beautiful", "Living". and regionally advertised in the West's own "Sunset Magazine".

Modernfold is backed with complete merchandising and promotional aids. Point-of-sale displays, newspaper ad mats, filmed TV spots with your name as sponsor are available.

Cash in on more "Do-lt-Yourself" business NOW. Get all the details on the Modernfold line TODAY.

ill0DERllF0tD D00RS, lll0., Exclusive Distributor 3836 E. Foothill Blvd. . Pasadena 8, Calif. . RYan 1-5185

C. Stetson, J. Ward Allen, Walter T. Johnson, L. J. Fitzpatrick, Don R. Meredith and J. Albert Ballin.

Among the names submitted for election as directors are these from ihe rvest: Charles E. Clay, Forest Products Sales Co., Inglewood, Calif. ; Roy M. Janin, Portland; Richard C. Stetson, Blanchard Lumber Co., Portland, and Mace Tobin, Westwood Lumber Sales, Portland.

Entertainment will include a reception hosted by the British Columbia Lumber Manufacturers Association, a sceiric bus tour for the more than 200 women registered, with tea at the Royal Vancouver Yacht Club; manufacturers' tour of five sawmills including a shingle and plyrvood operation, dinner dance and cocktail party with Chief Joe Marhias C;.rpilano of the Squamish Indian tribe and induc-

tion of Indian Princess Nawla, and a logging camp trip (for which there rvas already a waiting list last month) via motor and '"rip to Prin,ce George via plane after the meeting. New membership applications recently approved by N-AWLA include these from the west coast: Stonyford Lumber Co., San Francisco; Treemont Forest Products Co., Portland; Wesco Lumber Co., Redding, Calif., and Tamarack Lumber Co., Eugene, Ore. N-AWLA membership is currentlv at about 500.

Los Angeles city and county issued 9405 building permits during April at a valuation of $66,241,245. For the year's first third, the city issued 2I,O04 permits of $148,076,856 valuation, compared to $138,803,D5 in the same 1955 period.

Servlce ls Our Stoe& ln Trade

Expert Hondling ond Drying of Your Lumber-Fqst ServiceNEW qnd MODERN FACILITIES-INCREASED CAPACITY

These crre bul o few of rhe mony feqlures

Ofiered By

L. A. DRY KltN & STORAGE, lNC.

Dee Essley, Pres.

4261 Sheila 51., Los Angeles, Colif. ANgelus3-6273

Mqrshqll Edwqrds, Supt.

Gerlinger Cqrrier Compqny Develops Enrirely New Series 'M' Fork-lifts

Quality :-! Dependabiliry !-r Service AND . . the cbility to lurnish mqteriqls thqt will plecse your customers.

WHOIESAIE DISTRIBUTORS

Complete Stocks

oI qucrlity Foreigm d Domestic Hcndwoods

Clecr Ocrk Thresholds

Rod d Spircrl Dowels PlYvtrood

MacBtATH HARDW00D

Efforts of Gerlinger's engineers to fi11 the materials handling industry's demand for heavy duty fork-lift trucks in the twelve through fifteen ton range, has resulted in the oroduction of an entirelv new series kr-rorvn as the "M." In

CTEAN

Cleon, uniform sfock from enclosed worehouses. products ihot build good will os well os repeof solesl

FAST

Fosl delivery from our own worehouses or direct from monufocturers. Regulqr delivery schedules in northern Cqliforniq.

True quolity meons thot you will be well sofisfied with every order you ploce wifh Wesfern Pine Supply Compony.

announcing this series, rvhich consists of four models, V. O. Williams, general manager of the Gerlinger Carrier Company, Dallas, Oregon, said, "Dollar for dollar; pound for pound; u,e believe the 'M's u,'i1l outlift and outperform any fork lift truck or-r the market today. In their weight range they 'ir.ill do it u'ith greater economy."

Each of the giants i.r designed for use in a variety of industries. \\rhere there are requirements such as push-off arms, crane attachments or specified equipment, the manufacturer states adaptations can be made .rvith ease and speed. Tlre nerv models, M-24, M-26, M-28 and M-30, lift 12, 13, 14 and 15 tons, respectively.

For further informal.ion write the Gerlinger Carrier Company, Dept. TP., Dalla.s, Oregon.

Sqnfo Clqro Volley Plqns Swim Stcg

Jim Ramsey, president of Santa Clara Valley Hoo-Hoo Club 170, announces that the club's first annual Srvim and Barbecue event u,ill be held June 12 at the home of Art Grcy in Atherton. I'rogram Director Bob Bonner has arranged for bar and barbeque through the Chez Yvonne restaurant, well knorvn anong San Francisco Peninsula diners for rts par excellence in food and drink. The pool and llar will be open for busiriess at 3:t0 p.m. and the barbecued steak dinner is schedulecl for an 8:00 p.m. serving.

Don't forget your bathing trunks 'cause that rvater r,vill sure take the crease out of your tron-cers, advises President Tim.

" Father Goose" (r e56)

Tom,

R. L. Smirh Buys Shostq Pine Plqnt

Redding, Calif.-Ralph L. Smith Lumber Co., Anderson. Calif., has bought the Mount Shasta (Calif.) Pine Mfg. Co., President Smith said last month, and will operate it as the Mount Shasta division of the Ralph L. Smith Lumber Co. A. B. Hood, vice-president and general manager of all Smith operations, said that Robert D. Kohn would continue as resident manager.

The locrd was sold (Price couldn't be beqtl) 'Cquse it wos stomped from Clough, AII Reet!!

Smith's operations at Anderson consist of sawmill, planing mill, dry kilns, lumber yard and modern cut stock, moulding and shook factory, in business since 1947. Since then the company has acquired sawmills at Castella and Minersville, and the Wildwood (Calif.) Lumber Co.

PCA Eqrnings

New Ad Service for Retoil Yqrds

Morql: When YOU wcmt Lumber -DRESSED OR ROUGHIust put your laith and Trust in CTOUGH

San Francisco-Pacific Coast Aggregates may earn between $1.5 million and $2,250,000 in 1956, President A. K. Humphries told stockholders at the recent annual meetirg. Profit will include the recently acquired Santa Cruz Cement Co. A $2,003 loss in 1956's first quarter was almost offset by March profits, rvith the new cement output being sold as fast as it can be produced. Capacity of Santa Cruz plant rs 2l million barrels a year and it is producing above that.

€oldor Joins NHIA

The Caldor Lumber Co., Diamond Springs, Calif., was one of the firms applying for membership in the Nationat Hardwood Lumber Association during March.

(Continued frorn Page 22)

viduality and punch to the ads. He never predominates or has the center of the stage, but, is used to good effect to dentonstrate the beauty and utility of the yard's merchandise.

In this age of symbolism in advertising, Lanky Planky becomes, rf you wish, your exclusive nationally known Trade Mark for your area. He can be used in the newspaper, direct mail, radio, TV, advertising novelties such as yardsticks, pencils, carpenter aprons, matches, collection stamps, letterheads and outdoor signs. He's a tie-in for easy reader identification of all a yard's advertising.

The ads come.in 3A' G col. x 10"),2V' (2 col. x 10'), and

For Quality Shipments

Ponderosq Pine . Sugor Pine Douglos

QUAIITY

lmported ond Domestlc

HARDWOOD PTYWOOD

Slngle Ply

DOUGTAS FIR & WHITE PINE PTYWOOD

Hardboord

CefofexForesf Hardboard

will enhance the total effect of both. By this means you rvill be practicing the principle of store-wide promotion, so successfull.y employed by the large chains in all fields for many years. House plans from National Plan Service of Chicago are featured in one ad each month. These plans can be obtained from the L. M. A. San Francisco ofifice.

The cost of Lanky Planky is reasonably priced on a population basis. T.he service can be just as attractive to the small dealer as to the large metropolitan operator. There's an introductory offer of one month's free service with the first year's subscription. The publishers are Stevens Advertising Agency, Board of Trade Bldg., Indianapolis, Ind. The California representative at your

JAMDS L. HALL OO.

Since l9l9

Stqdium StockHeovy Construction ltems (Poles, Piling, Timbers, Ties, etc.l-Specified Lists PORT ORFORD CEDAR DOUGLAS FIR o ond other SOFTWOOD SPECIES

PHONE: SUtter l-752O lO42 Mltts BUILDING, SAN FRANCISCO 4, cAtlF' Twx 5'F' 864

service is Viggo Kihl, 1139 Sir Francis Drake Blvd., Kentfield, Calif.

No less than seven prominent speakers at the recent L. M. A. convention in Palo Alto stressed ths grorving importance of doing a competitive advertising campaign' This dynamic, bouncy little guy, "Lanky Planky," seems to have timed his arrival here at the right moment to help you rvith the job of "vitalizing your advertising."

1912 OUALITY SASH & DOORS

sfNcE

In its first felv days of operation in California last montl.r, Mr. Kihl hed enrolled as subscribers to the Lanky Planky Ad-Mat Service the follorving retail yards: Motroni Lumber Co., Woodland; Madera Lumber & Hardrn'are Co', Dinuba Lumber Company; Citizens Lumber Co', lteedley, and the Central Lumber Co. r.vith both its Hanford and Lemoore yards.

Two Hommond Yords in SCRLA

ANgelur 9'8191

Dan Strite, branch yard supervisor, has enrolled the two new retail yards of the Hammond Lumber Company in the Southern California Retail Lumber Association. They are the }larnmond yard at 13872 Harbor Blvd. (West Santa Ana), mairaged by William Hormuth, and the recently bought P-B yard, now the Hammond Lumber Co., at Venice, Calif., Kenneth A. Mitchell, manager.

New NCLC Officers Hecrd Meeting

The first meel-ing of the Northrn'estern California Lumbermen's Club since the election of new officers r,vas held at the Bella Vista Inn, north of Arcata, the evening ol Aprrl 27. Cocktails were "on the hottse," compliments of tl-re Lumbermen's Club.

Nerv officers of the NCLC are E. W. Thrasher, president; R. H. Fleming, Trvin Harbors Lumber Company, vice-president; H. W. Dreckmann, Coast Pacific Lumber Co., secretary-treasurer, and L. L. Farris, Farris Lttmber Co., Sgt.-at-Arms.

The ne'n'' boarcl of directors consists of J. H. Berry, Great Bay Lumber Sales; Ed Carpenter. The Pacific Lumber Company; Otho Davis, I) & NI Lumber Co';

A. A. Emmerson, It. H. Emmerson Lumber Co.; J' Gamsby, of Eureka; B. J. Gilbert, Hill & Morton: A. O. Lefors, Hammond Lumber Co.; Marlin Moehnke, All Brite Lumlter Co., and Bili Rogers, Fairhurst Lrrmber

P. O. Bor No.696 Wolnut Creek, Colif.

Reroil Yords, Mqnufqclurers qnd D:stributors Signing Up For Exhibif Spoce qr 4fhAnnuql Western Do-lr-Yourself Show qt Record Rqte

Working around the.theure, " '56the year to fix," the Nfanufacturers, distributors and retailers have been quick 4th Western Do-It-Yourself Shcxv is receiving space reser- to realize the great potential of Operation Home Improvevations at a record-breaking pace, according to Shon' Pro- ment and the greater-than-ever interest in this year's Doducer Ted Bentley. This year's shorv for the entl-rusiastic It-Yourself Shol.v. Because of this, exhibitors are advised

Southern California market r,vill be held frorn July 19 through Jaly 29 at the Pan Pacific Auditorium. Attendance to tire ever-popular exposition is expected to exceed 200000. More than 1BB,00O do-it-yourselfers attended last year's l-os Angeles shorv.

Doors, Flush ond Ponel

Douglos Fir Plywood

Hordwood Plywood

Oregonbord

Hondy-Hooks

Decorotive Ponels

Hercules Utility Tobles

Atlos Folding legs

Woodlife ond Por

Borden's Glue

Cholkboords ond Bulletin Boords

2O0,O0O

"Our eniire campaign n'il1 be aimed point-ltlank at the '56 Fix-up N{arket," I3entley informs. "Our government is sDonsoring 'Operation Home Improvement' and it has developed into the biggest remodeling project in the nation's hislorv."

THE SHOUIDER TRADE wcs out in force for lost yeor,s show qnd huge crowds like rhe one qbove will ogoin be flocking fo the 4th Annuol Western Do-ltYourself Show next month, July 19-29, in los Angeles. Mony building moteriols firms will ogoin exhibit to the expected

hondymen ond women.

WssrrnN

Direct Mill Shipments

Luueen by Truck or Rail Cor,,tpru.ry

Douglas Fir Redwood Pine

TRAVCO,

2328

sAN

to reserve their space now while there is still some available. Show offices are located at l0Z2 South La Cienega Blvd', and may be reached by calling BRadshaw 2-7837.

Exhibitors are again included from such major fields as lumber and plywood, power tools, paints, lvallpaper, floor and wall tile, building supplies and materials, hardware, and cement products, as well as hundreds of other do-ityourself products.

&l..ool. - Sooglor 9i,Fin"

P.O. Box 508

Phone: CYpress 5-8055

San Jose 27, Calif.. Teletype SJ-54

FRED C. HOLMES LUMBER C(l.

. WHITE FIR f ruck or Roif Shipmenfs

Among the early signups before press deadline were Hull Bros. Lumber Co., Sam Slater Lumber Yard, U. S. Plywood, General Paints, Goodman .and Sons, Shopsmith, Stanley Tools, Reynolds Metals, Porter-Cable, Landon Products, Plas-Kem, Robert J. Kerr Chemicals, Milwaukee File Co., and DeWalt.

"Exhibitors have met with so much success at our shows that it has taken many several months after the shows concluded to follou,'up leads they obtaine-," Bentley declared. Public participation and how-to-do-it demonstrations which allorv visitors to test products and materials first-hand are two of the chief reasons for this success,

IUore than 500 exhibits by national, regional and local manufacturers, distributors and retailers will feature home repzrir and remodeling, interior decorating and home workshoo activities.

Several new items to the do-it-yourself field will be displayed for the first time at this year's show to create wide interest and swell attendance figures.

"With Operation Home Improvement moving into full swing during the run of our 4th Western Do-It-Yourself Shorv, I feel exhibitors will receive the ,greatest possible results anrl will surpass all previous records," Bentley declared.

Olltur,n*t,

Chqrles W. BOHNHOFF

Charles W. Bohnhoff, 85, pioneer Los Angeles lumberman and resident of the city for 57 years, died at his home there,245 North Plymouth, on May 11. He had established his own lumber company in Los Angeles in 1910 and operated it until his death. He was a longtime member of the Nationel Hardwood Lumber Association.

His family moved to Saginaw, Michigan, in 1872 when Charles Bohnhoff was two years old. He started working

for Cooper & Avery there 'ivheq still a boy and continued eml)loyment rvith them until he left for California. Mr, Bohnhoff came to Los Angeles u'ith his family in 1899 and has been prominent in the hardwood lumber business there since that iime. With the establishment of his ou'n business in i910 he made it one of the best known firms in the city, continuing actively in it until his death last month, and the Bohnhoff Lumber Con.rpany yard has occupied the same site at 1500 South Alameda Street for 43 years.

Charles Bohnhoff \\'as one 'tf the best-loved and most respected iumbermen in the industry and the business is cortinued bv his son Clarence C. Bohnhoff, who has been associated 'with his father for many years and is also held in high regard in the Los Angeles building industry. The latc Mr. B,rhnhoff also leaves his wife Hattie, a grandson, ChlLrles H. Bohnhoff, and a great-grandson, Charles Alan Bohnhoff. Funeral services were held at Hollylvood Lutheran church Mav 14, r,vith internment at Forest l-au,n Marrsoleum.

t. W. MqcDONALD

Lester \A'. MacDonald, 69, well-known west coast wholesale lumber executive, died May 16 at Mount Sinai hospital, in Los Angeles r.r'here he had lived for 22 years. Born in Washburn, Nlaine, Mr. MacDonald started in the lumber business rvith Dant & Russell in Portland, Oregon, rvhen he came vl'est in 191O. lle rvent to San Francisco in l9l7 and formed the partnership of MacDonald & Harrington with Glenn Harrington. He sold his interest and retired in 1929. After a residence in Honolulu, T. H., he resumed the wholesele business in 1934, settling in L. A. His first firrn was another partnership, MacDonald and Bergstrom. This was dissoh'ed after nine years and, in 1943, he started the L. W. MacDonald Co., his orvn firm which is widely and favorably known.

NIr. MacDonald retired permanently last October and sold the btrsiness to his son Jim and Dave Lashley. He went to Europe upon his retirement, planning to sta]' some months, but failing health had started and he returned early this year. Besides his wife, l{elen, of the family home at 444 N. Bedford Drive, Ileverly Hills, and his son James of Beverly Hills who continues the business, Mr. MacDonald leaves his sons John, of San Francisco, and Robert, Riverside, Calif. ; trvo grandchildren and two brothers. Entombment rnas in Forest Lawn Mav 18.

ff you wont me personclly, ccll

I want a good MILI colnJ.,ion that can furnish good Fir Dimension-Good Studs-and good Fir Boards, and I am not hard to deal with. I have an outlet for plenty of this if I am COMPETITMand I haven't had a credit loss in twenty years.

Rcte-Position waDted $2.00 per g6trrmn inah

WANTED: ASSISTANT MANAGER

for Monterey Peninsula yardi Must have retail lumber and building materials counter experience' Require aggressive young -man, 25 to 35, capable of advlncement. All replies treated in confidence'

Address Box C-2512, California Lumber Merchant 108 West 6th St., Room 508, Los Angeles 14, Calif.

WANTED: PLYWOOD SALESMAN

Well-established wholesale plywood company has opening for an experienced salesman to sell plywood to lumber yards in Oran-ge, Riverside and Los Angeles Counties. Answer only if yoq -qualify. Give full particulars. All replies will be held in strict confidence.

Address Box C-2513, California Lumber Merchant 108 West 6th St., Room 5O8, Los Angeles 14' Calif.

WANTED: EXPERIENCED LUMBER ACCOUNTANT

By progressive wholesale firm in San Gabriel valley. Right deal to right man. Write full qualifications'

Address Box C-2506, California Lumber Merchant 108 West 6th St., Room 508, Los Angeles 14' Calif.

PLYWOOD SALESMAN WAN'iED

by a Los Angeles wholesale plywood-company' MUST be agg-res' sive and havJ a ctentele. Salary AND expenses. Answer ONLY if you qualify. Replies confidential.

Address Box C-2509, California Lumber Merchant 108 West 6th St., Room 508, Los Angeles 14' Calif.

SUMMER VACATION HELP WANTED

Youns man to fill small orders and drive small truck. May have perminent job for Good Man. CalI Manager.

HYDE PARK LUMBER COMPANY

Phones: Pleasant AE2l4, or ORchard 7-3322

POSITION WANTED

by youns lady with the following qualifications: General office, figuiiris tu;rber, ordering, billing, typing and assistant bogkkgeftrlg' ffavi naa wirolesale, ietail and brokerage experience. Prefer A1hambra or Pasadena vicinitY.

EMOGENE THOMAS

rcrc$ So. Atlantic, Alhambra ATlantic 2-,1660

MILL REPRESENTATIVE

Will sell vour lumber (Fir or Redwood) in Southern California Foimerlv issociated fo,r-20 years with highly rated Los Angeles lumber ivholesaler. Desire direct mill representation. Interview in North or Los Angeles.

Address Box C-2416, California Lumber Merchant 108 Wcst 6th St., Room 508, Los Angeles 14' Calif.

POSITION WANTED

In Northern California as Sales Manager, Management or Sales. Over 15 years' experience in lumber business. Thoroughly familiar with Eastern markets.

Address Box C-2507, California Lumber Merchant 108 West 6th St., Room 508, Los Angeles 14, Calif.

FINE LUMBERYARDS FOR SALE

WE have somc fine lumberyards for sale and will be glad to give vou full information . . Call us if you want up-to-the-minute listittgs -or re{er to our ad in the May 1 issue of this magazine. If YOU want to sell YOUR yar4 give us a ring and we'll go right to work on it. We Know Oui Business Our Business Is Yards For Sale' TWOHY LUMBER CO.-Lumbervard and Sawmill Brokers

714 W. Olyrnpic Blvd., Los Angeles 15, Calif., Rlchmond 9-8746

NEVADA RETAIL YARD FOR SALE

For sale at cost of inventory & equipment, approx. $35,@0, a retail lumber yard and general building supplies. Located in one of the iistest-gbing areaJin Nevada. Doing approx. $200'000. Owner will carry lird ind buildings on ten-year contract or lease.

P. O. Box 661, Fallon, Nevada

RETAIL YARD FOR SALE

For sale at cost gf inventory and eguipment (approx. $30,000), a retail lumber, builders hardware and paint store. Excellent location for Do-It-Yourself trade. Doing approx. $150,000 and can be increased materially. Owner must sell because of health.

W.T LUMBER COMPANY

1919 Whittier Blvd. Montebello, Calif.

FOR RENT

Lumber Storage Area and Office Space. Adjacent to complete custom mill, with spur and dry kiln facilities. Located near Santa Ana lreeway.

ASSOCIATED MOLDING COMPANY

7L25 Telegraph Road Los Angeles 22, Calit.

WHOLESALE DISTRIBUTING

YARD

Southwestern city of 300,000. Owner retiring. Established business for sale with wide expansion possibilities. Only nominal investment required. Inventory at market. Will sell or lease improvements. A "natural" for western mill or wholesaler distribution. Exceptional opportunity.

Address Box C-2510, California Lumber Merchant 108 West 6th St., Room 508, Los Angeles 14, Calif. FOR

SALE

Dry Kiln and Dry Yard near Sacramento. Includes resaw and grading chain with double trim saws. Three Lift Trucks, one Carrier and one truck and trailer. Dry sheds 700M-ft. capacity and complete offices. Sticks for approx. 2 mil'lion feet, spur track. Custom mill adjacent, can handle lumber from yard to rnill with lift.

Address Box C-2511, California Lumber Merchant 108 West 6th St,, Room 508, Los Angeles 14, Calif.

FOR SALE

Bone Dry White Fir Stickers-15,(M) pieces 1-[x1-ye-5, 15 pcs. to brmdle. Price per piece 10 cents each. Stock cut to exact length. Goodly portion are clear strips.

Mixed Fir and Cedar Stickers-800O pieces 2x2-5 at 15 cents each. Fir Dividers-2(F0 pieces 4x4-5 at 35 cents each.

Fir Bottom Bearings-600 pieces 6x8-5 at 65 cents each.

BRUSH INDUSTRIAL LUIVIBER COMPANY

15(X) So. Greenwood Avenue. Montebello. Calif. RAymond 3-330t

FOR SALE

V-6O Yates Resaw 60" LH-tilt rolls. Practically new. Pilot wheel set works for fractional sawing. V-belt drive 75:HP. Six l8-gauge saws. Last word for complete unit. $9,100.

HUSS LUMBER COMPANY

l35O W. Fullerton Avenue Chicago 14, Illinois

FOR SALE-USED MACHINERY

Two 8-ton Gerlinger Fork-Lift Trucks; One Hyster 75 Fork-Lift Truck; One Ross l5-HT, 7/z-ton Fork-Lift Truck; One Ross 15LH, 9-ton Fork-Lift Truck; Two Hyster Carriers, 56" machines; One 30" Orton Endless Bed Planer with ,motor; One Yates A-20 ball-bearing 6xl5 matcherJ-knife, single profile, complete with motors and feed table. Equipment may be seen at MAC KAY MILL SERVICE

822 69fh Avenue Oakland 21, Calif.. SWeetwood 8-9428

FOR SALE

One used 13?-M Woods electric 6" moulder, with one set each of 2 round and 4 square heads and hoods' This machine purchased used by us from large piano company having constant maintenance contiacts on it. We desire to sell without having ever installed it, due to change in plans, Price $6,500.

HUSS LUMBER COMPANY

1350 W. Fullerton Avenue Chicago 14, Illinois

FOR SALE_USED LIFT TRUCKS

One Gerlinger, 8-ton capacity; One Hyster, 7fu-ton capacity, and One Ross, 9-ton capacity. These machines are in good operating condition.

BURNABY and WILLIAMS

61o2 sePulveda Blvd' STate 5-6561

BUY-SELL_REPAIR_SERVICE

Van Nuys, Calif.

Fork Lifts and Straddte Trucks. Complete shop and field service. Portable Welding, Special Fabrication, Steam Cleaning and Painting. Service Available 7 Days a Week. All work guaranteed.

COMMERCIAL REPAIRS AND SERVICE

1115 North Alameda Street, Compton, Calif. Phones: NEwmark l-8269, NEvada 6-48o5

HERB TIETER LUINBER COINPAilY

DOUGTAS FIR, - WHITE FIR - PINE - R,EDWOOD

Direcl Roil - - Truck qnd Trqiler Shipments

RYon l-8181

P.O. Box 731, Arcqdiq, Cqlifornio

* MILL MACHINERY FOR SALE .*

A. Knight Mfg. Co.-carriageiS Blocks 2O-36' Long. Friction drive

-10d Track Drive 25 H.P. Ball bearing Motor... ...Price, 92000.00

B. Berlin Mach. #302-64" L.H, Band Mill-uses 8"-9" saws. Drive Belt 50-H.P. Motor ff)O R.p.M.. ....92000.00

C. Amer. Mach. #1 Boss 30"x16" timber sizer; Drive-35-H.p. Motor, Feed-2S-H.P. Motor, Top head-25-H.P. Motor, Bottom head -allBeltdrive. ......$3500.00

D. Greelee #427 self-Leed Ripsaw, size-44"x68t1"; Drive Belt20-H.P. Motor .$75O.0O

E. Berlin Mach. #91-16x6 Planer and matcher, Drive Be,lt-75-

H.P. Motor 600 R.P.M. ......$3500.00

F, Baxter Whitney-36" double surfacer, Round heads'--sec. corrugated feed rolls, Drive-V-Belt, low-head 25-H.P, Motor, Top head-Direct Com: 25-H.P. Motor .$1800.00

G. Berlin Mach. #341-54" Band resaw-L.H. Drive Belt-sO-H.P. Motor 90O R.P.M. ....$2000.00

H. Hermance-l2" sticker; Drive Direct-25-H.P. Motor...$800.00

I. Berlin Mach. #137 Circular Saw Grinder, 3-H.P. Motor...$75.00

J. Oliver Mach. Knife Grinder-l-H.P. Motoi. .....$100.00

K. Hahchett #47 Bandsaw grinder-3-H.P. Motor........$200.00

L. Hanchett 10" saw Roller and stretcher, z-H.P. Motor, V-Belt, $300.00

M. Garden City Fan, 6d' Drive Belt-2S-H.P. Motor......$950.00

N. Bayley Mfg. Fan,50" Drive Belt-Is-H.P. Motor......$900.00

O. Garden City Fan, 35" Drive Belt-lo-H.P. Motor......S800.00

P. Sturtevant 45" Fan, Drive Belt-ls H.P. Motor........$900.00

1. All Motors 3-Ph.i0-cy.-4,10LVolts; mounted on Rockwood bases, with starters.

2. Prices all F.O.B" cars Chicago.

3. If interested come here and see the machines operate.

4. Automatic sprinkling available for 100x10O building. Reason for selling-disposing of Mill site and Yard.

BISHOP LUMBER COMPANY

2315 North Elston Ave., Chicago, Illinois Tel.: Humboldt 6-0383

rrffi 'GIPO" LUMBER HANDLTNG

Labor available for Car Unloading, Sorting, Sticking. "Free" 1956

Printed Price List. Arrangements rnade for Lift or Carrier Hauls from any public team tracks.

CRANE & CO. 5143 Alhambra Avenue CA. 2-8143 Los Angeles 32, Calif.

sAvE! FORK-uFT BARGAINS SAVE!

8fg Dficourts on lfcw Surpfus Pil]s lor Att ltdkos and lf,odels ol Forklllls

Used Good, Reconditioned or Rebuih & Grd. 2,O0O-I5,00O lb. ccp.

Hyrter 150 . , . 15.000 lb. cop., rebuili & guorqnfeed .-....-.$/t950

Rosr'19 HT...6,000 lb, Gop., rscondilionod -.--..-..-...-..-.-..,-..-----.---...---.-..--..-.-.$2950

Ctork 6,000 lb. cop., rebuilt & guoront€ed ...-.......,......$1895

Clork 2,000 lb. cop., w/hydroulic Colfon Grobs, re<onditioned ....--.---.-----....----$1895

Clork 3,000 & 4,000 lb. cop., 16conditioned -.-.---...---.--..-...-..-.--.-...-.----......-.$1795

Clork plonsloodsr , . , 3.500 lb. cqp. pneu. tir€3, rebuill & guqronleed ........$2650

Towmotor 1f56, 6,000-lb. cop., rebuilt & guoronlesd.-----. ...-...$1750

GERLINGER FORK-UFI, 12,000 lb. cop.-.--...-------------$3100

Pcrts for Goterpillor - InlernqtionolLe lourneau

Loroin - BuckeyeEuclidNorthwesletc.

TERMS

AVAILABI.E & s0Ns,lNc.

How Lumber Looks

TWX Arcodis Cal7261

(Continued from Irage 1)

95,093,000 feet was 4.1/o below the previous week and 2.5/o under the similar period a year ago in the week ending May 19, as output at the major Pacific Northwest mills sank to the lowest rate since early January. Production at the industry's 111 mills dropped to 84.5/. of the normal capacity. Several mills are considering earlier summer vacations this year or shuttering for three weeks instead of the normal two to balance production with orders. Orders of 77,911,ffiO feet in the current week were 22/o below production, with an unfilled order backlog ol 285,168,000 feet.

Penlotoah

Charles Cross, Jr., formerly assistant to Jack Russell at the Homer T. Hayward Lumber Company's Pacific Grove yard, has rejoined his dad, Charles Cross, Sr., in the management of the Truckee-Tahoe Lumber Company.

Mr. and Mrs. Charles Lemoine Blanchard of the Blanchard Lumber Company retail yards in Los Angeles last month announced the engagement of their daughter Carol Ann to Mr. Michael Dean Drake of Whittier, Calif. At the tea announcing the event were the bride-elect's grandparents, the Roscoe W. Blanchards, pioneer San Fernando Valley lumberman, and her cousin, Joan Blanchard, whose own engagement to Bob Redford was announced three weeks earlier. The rvedding date will be August 25 for Carol Ann and younq Drake.

Huntly A. Wark, 845 West Colden Ave., Los Angeles 44, has been confined to his home by illness since early January. He would very much appreciate hearing from his legion of friends in the state's lumber industry.

Partners "Brandy" Brandeberry and Bill Buettner spent a recent week touring southern Oregon and visiting mill connections. "Brandy" and Bill operate A & Il Lumber Sales, Inc. in San Francisco.

New 3-Ton Ghqin Hoisls Spur Georedlo ft. Chqin Fa11......$PP

ESTAET"TSHED 1906

I2324 CENTER STREET

NEVADA 6-3327

Ralph D. Russell, vice-president and assistant treasurer of 'fhe Chas. Nelson Co. and credit manager of Consolidated Lumber Co., Wilmington, and his rvife Lela left May 2O for a 3-r.veek visit in Ha.lvaii rvith their daughter Joanne and son Robert, their daughter-in-larv and tu'o grandchildren.

HOtLYDAtE (Sourh Gqle) CAl.tF. ,viETCALF 0-3105

Jack Crane, Hobbs \Vall Lumber Company, and Mrs. Crane returned to their Walnut Creek home May 6 af.ter

a two-week vacation down south-of-the-border way in Ensenada. In addition, the trip also served as a celebration of the Cranes' 25th wedding anniversary.

Ed Dreessen, Progress Lumber Company, Redwood City, and Mrs. Dreessen returned home May 7 from a two-week vacation in Ensenada, Mexico, and a side jaunt to f'alm Springs on their return trip.

Twin-City Lumber Company partner, Bill Ramsay, retrrrned to San Rafael headquarters May 14 af.ter spending a week in Reno on business (that's what the man said !).

Ude Andersen, inventory clerk at Consolidated Lumber Co.. Wilmington, retired May 18 after more than 2O yearc with Consolidated and some 50 years in the southern California lumber industry. He's now a ripe young 78.

NIr. and Mrs. Joe Carlstrom (Blanche Schaefer, Holmes Eureka Lumber Company) left San Francisco on the Lurline May 15 bound for a three-week vacation in Hawaii. The Carlstroms were later joined by Mr. and Mrs. Fred Holmes, who flew over from the mainland for a two-week stay in the land of sunshine. The foursome will return to San Francisco during the first part of June.

Harry Hood, The Pacific Lumber Company, returned to TPL's San Francisco offices May l1 after spending a week

in Seattle .rnd eastern Washington, and a week in the Portland area on business.

Among the huge throng sttending the 70th annual convention of the Lumbermen's Association of Texas, held Aplil 15-17 at San Antonio, were northern California lumbermen Dave Davis (Simpson Redwood Co.), Charles Fender (Redr,r'ood Sales Co.) and Hac Collins (Twin-City Lu:nber Co.).

Horace and Sterling Wolfe spent a few days in May tryi.ng their "luck" (and they don't mean fishing !) in Reno, Nevada, on leave from Marquart-Wolfe Lumber Co. in Los Angeles.

Ray Tierney, Hill & Morton's coast counties and Redwood Empire representative, is recovering nicely from severe injuries suffered in an early March skiing accident. Jerry Mashek reports that Ray will be good as new and back on the job full time in the near future.

I\Ir. and Mrs. Earle Johnson, Jr. recently returned to Watsonville after a two-week vacation in Phoenix, Arizona. Earle and his dad, Earle Johnson, Sr., operate Watsonville Lulnber Company.

Mr. and Mrs. Frank Duttle and Mr. and Mrs. Vetterle, Flecto Cornpany, Berkeley, returned the end of May from a month's western Canada vacation.

BUYER'S GUIDE

LOS ANGETES

BAY AR.EA

sAN

IONG