It was 34 years ago that a big Eastern bank wrote a letter to all its clerks and tellers, that was so filled with advice that seemed as important to lumber merchants as to bankers, it was reprinted in these columns. That was in 1926. Today a thoughtful reading of that letter indicates that it is just as directly interesting and useful to lumber folks as it was then, so here goes that famous page advice again:
1. Be agreeable. You are the contact point between the bank and the depositor. You make the bank's reputation in the mind of the depositor.
2. Know your goods. The depositor expects you to be able to answer any questions about your bank.
3. Don't argue. Someone said the customer is always right. If that is applied reasonably, it is a pretty good motto to live up to.
4. Make it plain. There is nothing mysterious about our business.
5. Tell the truth. The reputation of the bank is on your shoulders.
6. Be dependable. If you promise something, do it.
7. Remember names and faces. To call his name makes a depositor feel at home in this bank.
8. Don't be egotistical. You are here to sell bank service, not to make a personal impression.
9. Talk success, and about successful people. Don't be a grouch.
10. Be human. If the bank wanted simply to hand out information, it would use a catalogue.
All of which ten commandments of that old bank are good today and in any line of business. Especially lumber.
Three out of every five households in the United States, or approximately 33 million, own their own homes, according to results of the 1960 Housing Census just announced by the Bureau of the Census. This is the highest level of home ,ownership reported since 1890, the earliest year for which such census data are available.
In 1950, the last preceding census year, about 23.6 million,
or 55 percent of all households owned their own homes. At the turn of the century only 47 percent owned their own homes, and the rate of home ownership remained relatively stable until 1940. Then some 44 percent owned their own homes. Dramatic increases in home ownership followed World War II, reaching 62 percent of all households in 1960.
For Tsble of Contents, See Page 57
The Congress of the United States has passed and made into the law a so-called "minimum wage" bill, which does two things of vast importance to the employers of the natron.
First, it increases the minimum wages which the employer must pay his employees. Second, it brings under the terms of the law several million workers not heretofore covered by its provisions.
It would require the seventh son of a seventh son to try to predict in advance the undoubtedly heavy effects of this law on industry, generally. Of course it will be more potent on some industries than on others.
Employers who are already operating under the law as it has been must look at the situation from a different viewpoint from employers coming under the law for the first time.
Employers coming under the law for the first time would seem to face more difficult problems even than those who have been paying the minimum up to the present time. The wisest position to take right now would seem to be to just wait and see, hope for the best, and keep our fingers crossed,
President Kennedy has asked Congress to declare a S-year federal war on juvenile delinquency. That would seem to emphasize in the strongest possible fashion how big this problem has become.
Thinking men have been frequently quoted in recent years as declaring that there is no such thing as delinguent children-only delinquenj pa;enti.
In the Golden Days of Greece there lived a philosopher by the name of Diogenes. History says that he used to walk the streets of Corinth, his home city, in broad daylight with a lighted lantern, explaining that he was looking for an honest man' x< rr *
Diogenes, according to history, was not only a philo-
BY JACKDIONNEgopher but a teacher. He taught a class of young men. And history says that when one of his pupils went *rong, Diogenes slapped the boy's father. He apparently agreed with the above-quoted suggestion that there are no -delinquent children, just delinquent*parents.
flowever, his methods would hardly have fitted into conditions in th,is country today. Slapping the fathers of all the juvenile delinquents that President Kennedy indicates, by his recent declaration, are apparently active in this country today, would be a really*over-sized job.
President Kennedy suggests assistance of various sorts: to states, communities, agencies and institutions which aim at preventing juvenile delinquency. He also suggests grants to train probation officers, police, social workers and youth workers who are active in the handling of the juvenile delinquency nroltel. *
It's a sad state of afiairs when, with all the trouble this country is having with outside forces, we have to take time and money and effort to handle a bunch of irresponsible kids. And it must be a very large bunch if we are to judge by President Kennedy's ultimatum.
It might not be a bad idea with this opportunity to talk a little more about this fellow Diogenes. History says that he was a great friend of the world-renowned thinker, Aristotle. And Aristotle was the teacher of Alexander the Great.
Aristotle told his pupil Alexander about his friend Diogenes, and after Alexander had conquered the world and sighed for more worlds to conquer, he was one day in Corinth. So he decided to look up Diogenes.
He found the old philosopher sitting in the sun at the city dump, dressed like a bum as usual. The emperor of all the world said to the old philosopher, "I am Alexander. What can I do for Diogenes?" And Diogenes replied, "You can move over and let the sun shine on me."
Somewhat of an independent, that Diogenes
Quotations: Phone, u:rite, or uire-
Lam-Loc Timbers are straight, glued, laminated members made to order in any size and length.They never warp, twist orcrack. stay p e rm a n ently b eau ti.fu l. For heauy loads. long sfans. .functional beauty specify Lam-Loc Timbers.
l\7f EETING APRIL 20 AND 2l at the Ambassador Hotel lvl in Los Angeles, members of the Woodwork Institute of California enjoyed an outstanding convention, marked by a record turnout of 303 persons for the "Millwork Seminar.r' Speakers at the Thursday afternoon work session in9lud9d Mqrx Hyatt, J. H. Baxter and Company, and Ed Paul, U. S. Plywood Corporation-('Flame Spread Rated Panels"; Dean R. Prestemon, NlMA-"fe6p31ative Fire Tests on Wood and Steel Roof Framing"; Biuce Garlick, Protection Products Manufacturing Company, and Newton Hall, Houston Waterproofing Manufacturirig Company- "Water Repellent and Wood Preservative Treatmen[s": Gerald Nlisner, Albi Manufacturing Company-"Fire Retardant Coatings" I qrd George Glore, Durind-Door Supply -"!'i1s Doors and Fire Codes."
J. A. Brush of Brush Industrial Lumber Company addressed the members on "lfardwoods-Uses and Avail*ilitf"; and_ D_ick Anderson of DFPA covered "Douglas Fir Plywood-New Specifications and Finishing Tdchnlq11es."
There were a number of architects, specification writers and college students present at the sessions, as well as members of the Institute. The exhibits were well staged and drew a large crowd.
The highlight of the evening was the "Millwork Seminar,"_ ably T"_+f.atqd by Bob Leishman of Crown City Lumber and Mill Company, with three panel members being architects, the other three being members of W.LC.
Attending the Board of Directors meeting Friday morning were new directors Glenn Miller, Joe Marinelio, Paul Bernardis and Ray l\llosher. Other directors are Owens Minton, Chas. Stauffacher, Jr., Paul Guignet, Harry Pulaski, Reg Taylor, Bob Leishman, E. M. Critchfield, Richard Delacy, Morrison Smith, Bud Brick and Elmer Vivian.
Outgoing president Elmer Vivian presented certificates of appreciation to the Technical Committee for their outstanding job-S. S. Karns, chairman, George Lefler, Al Smith and Erick Ahlbom. Over a seven yeai period these men have devoted many hours of their personal time in the preparation of W.I.C.'s Manual of Millwork, which is the standard of the industry.
Newly elected president Reg Taylor presented certificates to retiring directors Perry Acuff, Jack Little and Ray Dreps;,!hes: men have all served on the board for many y.ears. YI. Taylor also presented a gift to retiring prexy Elmer Vivian in appreciation of his services to-W.I.C. The gift was an engraved brass replica of the Declaration (Continued" on Page J4)
o Douglas Fir White Fir
Inland Fir and Larch
Western Hemlock
Ponderosa Pine
Sugar Pine
Bngelmann Spruce
Western White Spruce
Sitka Spruce
Port Orford Cedar
Western Red Cedar
Incense Cedar
Dimension
Plank and Timbers
Studs
Shiplap and Boards
Shop and Factory Lumber
Industrial Items Mining Timbers
Paneling and Uppers
.
California Sales Offices -
Now you can support the Industry that supports you by purchasing and using the attractive new 1961 "National Forest Products Week" rubber stamp. The stamp is available through the Southern California Division of Hoo-Hoo for_only $2.00, which includes a deluxe green stamp pad.
-Widespread attention was gained last yiar by the imprint of the "National Forest Products Week" stamp on outgoing mail. Through the use of this stamp on all your outgoing correspondence you will make every piece of mail more appealing to the eyes of the receivers. Tlle use of this stamp will also reward your company by promoting new business in the Lumber Industry.
You can get your 1961 "National Forest Products Week" stamp by sending $2.00 to the follo.iving address:
H. W. Koll, State Chairman of Southern California Hoo-Hoo, . l7O7 West 49th Street, Los Angeles 62, California
Frecl C. Holmes has named Marion Ward to head the Ukiah office of Fred C. Holmes Lumber Company, replac- ing Gil Sissons wl-ro has entered business on his own in Santa Rosa. V,/ard, wl-ro had been with E. A. Padula Lumber Company since August, 1958, joined the Holmes organ- ization on April 24. Telephone number for Ukiah office lras been changed to HOmestead 2-7254, and the mailing address will be P.O. Box 114, Ukiah.
A native of Grandview, Missouri, Marion received his early lumber training with J. C. Jones Lumber Co., Lee's Summit, Missouri. He was with that firm three years anci was assistant mallager of a branch yard at Grandview when he was callecl for Korean duty with the Army. After l-ris discharge, Marion moved to the Bay Area, spending three years with Gamestron & Green Lumber Company ancl another two years with Hubbard & Johnson Lumber Company as purchasing agent prior to moving north to Willits for Padula.
Sugar Pine, Ponderosa Pine and Redwood: G-P hasthem all in dimension, uppers, industrial items... unseasoned andlor kiln-dried...and timbers in all sizes. One handy source for everything simplifies your operation, lets you give fast, complete service. G-P fills orders swiftly... offers important extras such as mixed-car shipments of dry, unseasoned, dimension and finish. To get on the receiving end, simply call G-P in Portland, Oregon: CApital 2-556L. Or write Georgia-Pacific, Dept. CLM 661-1, Equitable Bldg., Portland 4, Oregon.
survey fheir new smoolh running operotion. Middle: onother lood of Right: rhe lorge poved looding oreo of Jockpot ossures prompt looding rigs to swing into fhe plont for o unit or o loqd ond be on fheir woy. center. lr{iddle: burner's eye view of the oll-mefol ploning mill. Right: when this piciure wos snopped.
JACKPOT BONUS in qld growth redwood posts, rails and fencing, and Douglas fir precision end-trimmed studs awaits any legitimate wholesaler who contacts the newly organized Jackpot Lumber Company at the Santa Rosa Airport, according to the new owners, Gil Sissons and Joe Terrell. Sissons and Terrell, who took over the modern plant from.the San-Cal Lumber Company, are operating on a 2}-acre site located just two miles off Highway 101, near Santa Rosa's bustling Municipal Airport.
"We are very interested in building up less than truck and trailer loads, as well as full mixed loads of redwood posts, rails, fencing and Douglas fir studs. Because we're located just off the 'main drag,' southbound trucks can swing into our yard for a unit or a full load and continue on to their destination with a minimum of 'off highway' time," Sissons and Terrell pointed out.
Constructed only slightly over three years ago, the plant employs some 30 workers and is currently running at ap- proximately 75,M board feet per shift. A fully integrated operation, Jackpot's facilities include a circle mill used for
canting, new gang mill, and a modern high speed planing mill operation.
Partners Sissons and Terrell originally came from about as far away,from each other as you can get, but for many years now they've been close business associates.
Terrell, who hails from Arkansas, started his lA/est Coast lumber career many years ago with the old C & O Lumber Company. He later traveled the Valley territory for Fleishman Lumber Company of Portland, but will be best remembered to the trade from some 15 vears in the redwood business in Los Angeles as head of Lerrett Lumber Co. , Moving from the-Arkansas mill country, we fincl that Sissons comes from British Columbia where he cut his teeth in the lumber business. After WWII, Gil moved south to 9alifornia, Mendocino County to be specific, and in 1949 started a sawmill of his own. Sissons Lumber Company at Calpella. Gil continued that operation until 195E, when he joined Fred C. Holmes Lumber Company as manager of the company's Ukiah office, remaining in that capacity until earlier this year.
Combining 'TOPS" in Sports ond "TOPS" in Entertoinmenf, bcoutiful ADCO Fold-Awoy Doors werc selcclcd by Duke Snider, stor of the Los Angcles Dodgers<nd by Bing Crosby, sior of fhc onlcdoinment world. Duke wonled THE BEST for hir Follbrook, Colifornio, home . ond Bing selected THE FINEST for his Polm Springr hocicndo in thc desert rpo. For EVERY room in lhgir homes they ehose ADCO Fold-Awoy Doors for BcoutyConvenicnccond Utility.
In ony modern home, ADCO Fold-Awoy units ploy o truly importonl rola. They odd distinctive chorm lo ony decor ond ore the uhimofe in comforloble living. YOUR cu3tom€rs, loo, deserve the finest. . . beouriful ADCO Fold-Awoy Doors belong in their homcs os well. Avoiloble in qll lmported ond domcrlic rpecieroll sizes, including Louver.
.
we ot lhe anrEsla DooR co., lNG., sholl olwoys monufacture lho finest Doors obtoinqbte ot o proftl, if we cani ot o loss, if we nust - BUI ALWAYS tHE FINESI DOORS llADE.
Aff Doors Unconditionally Guaronteed . rllember of Soufhern Calilornis Door lnslitute
IUfORE THAN 10,000 San Gabriel rvrValley residents visited the "Home Fiir fo. Better Living" sponsored by the Arcadia Lumber Company, May 4, 5 and 6 at the firm's beautiful facility at 214 N. Santa Anita Drive in Arcadia.
The exhibits were housed in a huge circus tent for easy viewing. Free movies, free registration for more than 50 door prizes, balloons and favors for the children, a clown on stilts and other events all contributed to the gala spirit of the occasion. and increased interest and enthusiasm.
"We staged this show to demon-
LANE BOOK CO.-Sunset Books
CHIP-Home Improvement
GLENDALE FEDERAL SAVINGS & LOAN
QUALITY MARBLE & GRANITE CO.-
Mosaic Tile and its use
CONSOLIDATED SALES & MFG.-
Table Legs and Picture Frames
MILLERS-FALLS CO.-Hand & Power Tools
O'KEEFE & MERRITT-Gas built-ins
EDWARDS DISTRIBUTORS, INC.-
Wilson-Art for Table Tops & Bestile
TREWAX CO.-All types of waxes
SIMPSON-Acoustical Tile & Paneling
KEN'S CARPETS-Floor Coverings
WOODLAND PRODUCTS-Wood Scalloping & Brackets
RAIN JET CORP.-sprinkler Heads
U.S. PLYWOOD-Prefinished Weldwood Paneling
COULTER ELECTRIC DOORS-Electric Door Openers
BISHOP & MATHEWS-AII Types of Imports
strate how homes can be made more livable and, consequently, how life can be more fun, and to exDose the hundreds of building products which we carry in our inventory for customer selection," said Andy Beckstrom, vice president and general manager of the progressive retail lumber concern.
"fn promoting this three-day sales event we used local newspapers, radio and direct mail to attract all of the people living in our trade area," added Eric Bcckstrom, assistant to veep Andy.
, Over forty exhibitors sponsored booths-all designed to demonstrate
LOUVRE LEADER-Louvre Window & Door Inserts
PURDY BRUSH CO.-Brushes & Rollers
WESTERN BRUSH & ROLLER CO.Brushes & Rollers
KEINER CO.-Shower Heads & Mixing Valves
PORTER-CABLE-Routers. etc.
JOHNS-MANVILLE-Floor Insulation
THERMADOR-Electrical Bilt-Ins
KWIKSET-Locks & Passage Sets
U.S. GYPSUM-Sheetrock & Accessories
PACIFIC TELEPHONE-Telephones, etc.
CONCRETE SPECIALTIESStepping Stones, Benches, Tables
ARTHUR COX & SONS-Sliding & Folding Door Hardware
DURA STEEL PRODUCTS-Medicine Cabinets, Range Hoods
BREJON'S FURNITURECorrelated Furniture
how to make the home more beautiful and more liveable-which were housed in a giant circus tent and companionway. Alyce Jones, Arcadia's City Hostess, was mistress of ceremonies during the three-day event, and gave brief descriptions, along with the individual salesmen, of the items on display and their uses. She also presented the gifts to the lucky winners of the door prizes. Pleasant music was furnished by the Arcadia Music Mart each dav of the fair.
L. A. Beckstrom is president of the pioneer Arcadia Lumber Company.
Following is a list of the exhibitors:
HARROW MFG. CO.-Sliding Glass Doors
ARCADIA MUSIC MART-Electric Organs & Records
WEYERHAEUSER CO.-Kiln Dried Lumber & Plans
ARCADIA GARDEN CENTER-Landscaping
BAKER POOLS-Pool Equipment & Pictures
SO. CAL. BLDG. MAT'L. CO.-Accordion Doors, Prefinished Plywood, Fireplaces
W. P. FULLER & CO.-Paint & Wallpaper
TRIMVIEW METAL PRODUCTS-SIiding Glass Doors
PROTECTION PRODUCTS CO.-Woodlife, P.A.R., Raincheck
KAISER ALUMINUM-Enameled Twin Rib Roofing
ASSOC. PRODUCTS CO.-Ready lvlix Concrete
FILON PLASTICS CORP.-Filon Plastics
ARCADIA LUMBER-Flower Boxes, Lamp Posts, Shoji Screens, Panels
SCHALKS CHEMICAL COMPANY-
Hoving iusi come from Arcqdio Lumber's Home Foir, we {ound ourselves still in the cqrnivol mood of ihe giont "Home lmprovement" exhibit ond so orronged our pholos occordingly. At iop, from left: o front view of Arcqdio's ottroclive merchondising center. Nexi: o lorge sign procloimed the,'Home Foir," Moy i,5 ond 6. Right: Al Welle hod o big smile for oll who colled ot ihe Weyerhoeuser booih. Second row, from left: Andy ond Eric Beckstrom, portners in rhe pro- gressive concern wiih iheir fqiher, [. A. Beckstrom, president. Next: o view of ihe otlrqcliye enfronce lo lhe circus tent which housed mony of rhe exhiLits" Righi: Andy ond Mrs. Beckslrom.
Third row, from left: Donno Schroeder ond Roy Peckhom, borh with Arcqdio Ivmber, coughl in front of the U. S. Gypsum booth. Righr onother view of the registrqtion booth ond exhibit tent.
Boltom row, from lefl: Robert C. Will qnd Joseph J. Kody ot the Filon boofh. Next: Hol Becker qt the "Sokreie" booth, of Associoted Products Corporotion of [o Puente. Right o view of the booth which Arcodio [umber Compony used to illusfrole ihe possibilities qnd conveniences of its Comprehensiye Home lmorovement Plon.
The first annual "Bosses" Nite ever held by San Diego Hoo-Hoo Club 3, April 14th, attracted 65 Black Cat members and Top Bananas of the lumber industry to the beautiful Town & Country resort in the border iity when they converged on the Atlas Room for an e,re.ritrg of goodfellowship, fun and (believe it or not) education in the "Art of Making Lumber."
Bill Evenson, president of the fraternal organization, started the program right on schedule following the cocktail hour ho_s_!e{ by E-d Boies, San Diego County manager for Tarter Webster & Johnson, Inc., National City,tv. California. The service throughout the evening was "top flight" in every respect. The speaker of the evening was I ee Mof-
fet, supervisor of grades and manufacture for American Forest Products, who covered the subject-"The Art of Making Lumber';-from start to finish. He held the interest of his audience for more than two hours romancing the product most interesting to all of them.
Supreme Nine member, lfarvey Koll, for the International Concatenated Order of Hoo-Hoo jurisdiction six, attended from Los Angeles, along with Dee Essley, who has been a leader in the lumber club for manv vears. All of the officers were on hand to welcome the bosses-including prexy Evenson, Bill Pumfrey, 'Wes Thomas, Clyde Jen- nings, Perry Smith, Al McAlpine, Ed Gavotto, Bud Baker and Bill Olmstead.
The headmen enjoyed the interesting event and promised to return next year to help make "Bosses Nite" a real successful occasion.
From 8Oc per squqre foot complete
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Sqn Antonio Will Accept lumber in lieu of cqsh-or will qrrsnge finoncing to suit your budget qnd will secure cll permits qt no cost.
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Coll TODAY For Estimote
From: los Angeles - SPruce 3-45O3
Coll TODAY For Estimqte From: Oronge County - IAwrence l -O489
The Board of Directors of the National Retail Lumber Dealers Association gave unanimous approval to a program to put the retail lumber and building materials dealer in the forefront of the home improvement business at their meeting held in May in Washington, D.C.
Immediately following NRLDA adoption of a nation wide program to send teams of expert instructors into the field to provide courses for local dealers on how to completely service the home improvement market, Winfield B. Oldham, president, and Paul R. Ely, chairman of the Market Der.elopment and Education Committee, outlined the plan to Federal Housing Commissioner Neal J. Hardy, who gave his personal commendation.
The FHA chief in his interview with Mr. Oldham said he feels that for the next six or seven years the construction industry must look to improvement of existing housing for real stimulus. He termed the building materials dealers as a key group whose new program could provide substantial backing to the Administration's efforts to bolster this lagging segment of the economy.
Mr. Hardy hopes soon for Congressional approval of greatly expanded FHA insuring activity in home improvement loans, and he was anxious to have an efficieut, reliable home improvement industry functioning to service this market.
Before submissior-r of the program to the Board for approval, H. R. Northup, executive vice president of NRLDA, told the g-roup there was great urgency for this
lype of. action. "The home builders association is.showing increasing interest in stepping up activities in home modernization, the department stores are pushing forward in this field, and some building products manufacturing companies are now setting up their own horne improvement centers. This is our market, however, and we must do something about keeping it. We have got to do an intelligent job of training our people to get in this market to develop a profit. The program we are presenting to you is for those who are in and for those who are not in but plan to get in the home improvement business," he said.
Paul R. Ely, chairman of the NRLDA Committee on Market Development and Education, which initially developed the program, explained that it was basically a three-phase program consisting first of an iuformational phase to be handled largely by the NRLDA Public llelations Department. In tl-ris phase, the National's staff is charged with continually reporting to the dealers on the rnarket, its potential, unusual procedures, new proclttcts and systems.
The seconcl phase is educational. Tl-rrough the joint sponsorship of the National and Federated Associations, an education course will be made available to member dealers throughout the United States. This course will be presented as enrollments are developed in all parts of the country. The purpose of this procedure, Mr. Ely said, is to take instruction in home improvement to the fielcl and minimize travel expenditures on the part of the participants. The tuition fees for the course will be nominal in light of the program itself, which involves six full days of instruction, plus evening study and idea interchange sessions._
The final phase, merchandising, will be more fully develooed as dealers complete the eclucatioual courses, IlIr. Ely'said. It will be divlded into two segmellts-the first being the development of a merchandise package -by NRI-DA four timel each year, which rvill be made available (Continueil on Page 77 )
Hove prolected Colifornio homes Jor 40 or more yeors, ond still do so.
Hqve been sold all these yeors by
We cqn lood
Red Cedar Bevel Siding ond
Cedar Lumber in Mixed Gqrs
wirh rhe Shingle ond
Shoke items lisfed
24"4/2 #l Shingles
Grooved Shokes
While or GroyGrooved Shokes
Grooved Shokes
White or GroyGrooved Shqkes
Ploin ShqkesSquoredRebutted
Ploin ShqkesSquoredRebutled
Hond Split Resown Shokes
3/4 lo 5/4 Hand Split Rescwn Shokes
to 5/4 Hand Split Resown Hip ond Ridge
Sfroighr or mixed cors shingles ond shokes ccrn be fooded os desired.
(Conti.nueil trom Page 74)
to dealer members. The second part will be to coordinate home improvement activities of manufacturers and other interested parties so as to include the retail lumber dealer.
Reporting to the Board on progress of the 8th Annual NRLDA Building Materials Exposition to be held in Chicago, November 4-7, Robert J. I\4cCutchan, Exposition Chairman, said he was confident that this year's show will be the greatest ever presented. Space sales this year are ahead of last year and are going forward at a fast pace. Because of the ideal central location and excellent facilities, Mr. McCutchan expects attendance at the show to reach new peaks.
Oertell Collins, NRLDA lVlembership Committee chairman, stated that the goal of the COUNTDOWN program which NRLDA and the Federated Associations are conducting to bring in new members is moving ahead rapidly. "Thus far," he said, "26 of our Federated Associations are actively participating in the program and have placed orders for 30,000 copies of the COUNTDOWN brochure."
The brochure, Mr. Collins explained, is tailored to fit each individual association and lists all of the benefits that dealers receive from their combined membership in both the national and the state and regional associations.
The freight rate reduction on Transcontinental shipments of lumber, which the NRLDA Committee on Transportation has so actively sought for the past several years, has been delayed for several months, James C. O'Malley, Transportation Committee chairman reported. He said the railroads announced the reductions would become effective last April 1, but because of objections from the Water Shippers and the Southern Pine Association, the LC.C. had, temporarily at least, suspended them. He called southern dealers to urge southern pine producers to withdraw their objections, saying they were doing a disservice to the whole industry. He said that lumber dealers had been unfairly penalized by recent freight increases because of the specially high weight and bulk of lumber shipments and that a reduction in freight rates for lumber was urgently needed. He added that the southern pine producers needed a reduction also and the best argument for them to get it was to first have the Transcontinental rates reduced.
Stuart S. Caves, chairman of the NRLDA Materials Handling Committee, reported on the excellent progress being made in the program which NRLDA is conducting to reduce the cost of handling materials. He said he was particularly gratified at the reception given to the NRLDA effort to have more mills unitize shipments of lumber in the NRLDA recommended packets, units and packages. He said that 500 mills are now unitizing shipments and certain Southwestern producers are unitizing all of their shipments. "While some mills are adding a surcharge for unitizing," he said, "we think this up-charging will disappear in time."
Representolives of NRIDA Districts No, 5 & 7 held o ioint meeiing in Woshington reconfly prior fo lhe opening of fhe NRIDA Boord of Direclors meeling. Above, left to right, ore Jock Pomeroy, executive vice president, Lumber Merchonls Associotion of Norlhern Colifornio, Son Froncisco; Edword M. Chouner, Gollqtin lumber Co., Bozemon, Monfono; W. W. McCreody, W. J. McCreody Lumber Co., Forest Grove, Oregon; R. Bourke MocDonold, choirmon of thc group, Lorgcy Lumber Co., Bulle, lilontono; Elmer. Rou, lvtqdero Lumber ond Hordwore Compony, Modero, Colifornio; Rosr G. Kincoid, executive vicc president, Wsstern Retoil tumbermens Associolion, Seotfle, Woshington; W. [. Johnson, NRTDA first vice presidenl, Boise Coscode Corporolion, Boise, ldoho; ond Fronk Heord, Motroni-Heord Lumber Co., Woodlond, Colifornio.
James V. Wright, NRLDA director of materials handling, reported on the program to ship lumber via flatcar by the so-called "floating loads" method. This method of shipment was recently approved by the American Association of Railroads, he said, and can now be used in any part of the country. He cited dramatic savings in unloading lumber shipped on stakeless fatcars, saying that while it costs approximately $1.65 per thousand to unload a single door boxcar by hand, a flatcar could be unloaded with a fork lift truck for around 5c oer thousand.
Reporting on the housing bill now before Congress John H. Else, NRLDA legislative counsel, called it a S7-page "legislative monstrosity" with something for everyone, and the price tag on the bill to the taxpayers is estimated at somewhere between $4 billion and $8 billion.
"Those who proposed this bill and those who drafted its provisions are past masters at disguising some of the new programs to make them more palatable and less controversial," he added.
"For instance, there is a new FHA program of 40-year loans with no downpayment for the lower middle-income families and FNMA is to buy these mortgages from private lenders. So what we have is nothing more than a program of direct government loans for housing in the price area of $9,000-$15,000 in which the owner will have no equity in the property until the 21st year. He is merely paying rent during that period and he can walk out leaving the government holding the bag," Mr. Else said.
"Another new program in the bill would provide loans at approximately 3.5 percent through FHA and FNMA for 100 percent loans for rental and cooperative housing for middle-income families.
(Continued, on Page 58)
URING the recent NRLDA Convention in San Francisco and
NAHB Exposition in Chicago, WCLA staff members noticed that additional information is desired by some retailers and builders regarding the properties of white pocket lumber. Known scientifically as Fomes pini, white pocket (or white speck) is a form of fungus found in living trees of the Douglas fir region. It occurs mostly in old-growth timber, usually entering the tree through an injury, such as the loss of a limb in a storm. The fungus can begin to grow only in living trees, and can continue to grow only so long as the tree is alive. White pocket has never been known to grow or spread in lumber.
The United States Forest Products Laboratory, in its Report No. 2017, 'Properties of White Pocket Douglas Fir Lumber," states : "Fomes pini causing white pocket does not continue to grow after the tree is cut and converted into lumber. No visual evidence of further growth of that fungus was noted in a pile of solidly stacked green white pocket lumber that had been covered with canvas for more than a year, although
other funqi had infected the wood inf and caused some de, decay. Douglas fir
lumber containing white pocket is not subject to further development of Fomes pini or other decay if it remains dry in use."
The tragic Tillamook fire of 1933 remalns a scar in the minds of all \Mestern lumbermen. Flowever, it also provides incontestible evidence regard- ing the properties of white pocket, for upon the death of these trees in 1933, or during one of the subsequent fires, the white pocket they contained ceased to develop.
White pocket has no more effect on the strength of the piece in which it
is found than do other normal characteristics. In many cases a piece may be graded Standard or Utility primarily because of the white pocket it contains, and may otherwise be a clear-type piece. Pieces of this kind are a bonus for the buyer or builder.
White pocket occurs chiefly near the outside of the tree in the outer heartwood. This portion of the tree usually develops the highest qualities of lumber. Consequently, white pocket lumber presents a tight appearance and is often stronger than pieces with large knots which would be accepted without question.
Several West Coast mills are running their white pocket clears to paneling patterns. Some of the old-growth trees which have lived in just the right combination of climate, soil, moisture and other circumstances have a wonderfully uniform distribution of white pocket throughout the wood. In some cases it took a hundred years or more to achieve this condition, but the results are some of the most unusual and beautifully finished lumber and paneling available anywhere in the world, with a texture distinctivelv its own.
A MAN WITH A SENSE OF HUMOR (Our Thanks to BOB TUCKER for Permission to Reproduce this Card)
The lack of orders has made this economy size card necessary R. L. TUCKER P. O. Box 5l SPring 3-7100 Medford, Oregon
TWX: SONORA ll6-U
Phone: (Sonoro) JEfierson 2-7141 (Tuolumne) WAlnuf 8-4213
Remember the name TRIPLE-R. It is said to be the most significant advance in the cedar sidewall field since the advent of machine-grooved shakes, and, it is claimed, will very likely make sanded shingles obsolet6.
Triple-R sidewalls are also available factory-primed with a new gray-white prime. The new prime provides a superior base for all colors, because gray-white assures perfect hiding characteristics from a single finish coat.
Triple-R cedar sidewalls are 100/o carton packed-unitized and palletized for safe and easy shipping, loading and warehousing. For samples and full particulars write : North Shore Shingle Co., Ltd., Box 130, North Vancouver, B.C., Canada.
A new low-cost all-purpose plywood construction panel has been developed with a tough factory finish-yet it is in the same price range as unpainted plywood.
Named "Ranch Panel," it has just been announced by Georgia-Pacific Corporation. Guaranteed for exterior use, the new plywood has a baked-on factory coating that eliminates need for on-site painting.
Dealers, builders and architects will welcome the handsome new face oresented by Triple-R. It has a lightly textured edge grain appearance-the result of Norshor's exclusive Flomatic Recut process. And, because Triple-R sidewalls are recut. rebutted and re- jointed, every shingle is perfectly square and of a uniform thickness assuring ease of application and snug fit.
Versatility is an added advantage. Triple-R sidewalls are reversible, with the lightly rippled surface on one side and the opposite face available in a choice of machine-grooved or sawn shingle surface. This feature makes inventory reductions possible by the elimination of duplicate machinegrooved shake and sanded shingle stocks.
It was developed as an all-purpose siding and utility panel, and is finding initial uses ranging from summer homes and vacation cabins to all types of farm buildings, fences and even sidewalk construction barricades. It also is being used as a new concept in rustic siding for modern city dwellings.
The "Ranch Panel" manufacturing process includes a light texturing, preheating the exterior fir plywood for maximum absorbtion of the new pigmented coating, and an automatic infra-red baking process that helps insure elimination of maintenance costs for years, G-P said.
New plant facilities with capacity of 3,000,000 square feet a month already are in production at the company's integrated Toledo, Ore., forest products operation.
The economy structural and decorative paneling has passed extensive field and laboratory tests under extreme weathering conditions, the report .says. Initial production is in an attractive new "rural red" color that blends with natural surroundinss.
Quality standards include all-Douglas-Fir veneers and guaranteed hot press exterior glue lines. It is being marketed in the same price range or below untreated exterior fir plywood with an A-grade paintable surface, the company said.
Production is in 5/16, %, %, % and /+inch thickness in 4 x 8-foot panels. Nine and l0-foot panels also will be available on special order.
Distribution has been started nationwide through normal plywood sales channels, including G-P's own wholesale distribution warehouses in most key U. S. cities.
An unusuoJ new point-of-sole disploy is ovoiloble to retoil deolers from soles representotives of The Pocific Lumber Compony.
The disploy lights up os o result of copturing overheod light-either noturol or ortificiol----on o speciol ink ihot reflects ihe words ,,PA"LCOTE.. A piece of PAICOTE point-primed redwood siding ond o pocket wiih informqlionol lileroture completei lhis new deoler merchqndising piece.
The..PALCOTE process enobles deolers fo provide builders with point-primed verticol groin redwood siding ond point-primed long-lengihs of fosciq ond trim, both prolectively poper wropped in plot- ticized pockoge:.
SPECIALIZED M.I.X-E.D C.A-R.S TO YOUR INDIVIDUAL ORDER
Kiln Dried OtD GROWTH Douglos Fir Finish, Verticol Grqin or Flot Groin, with VG or FG Flooring, VG Stepping, PLYWOOD. We con qlso include Green Douglos Fir Boords ond Dimension, FOHC Squores, Plqnk ond Timbers.
WE REPRESENT ONE OF THE FTNEST WEST COAST PRObUCERS OF PRE.FABRICATED AND LAMINATED BEAMS AND COMPONENTS. Inquiries invited. Prices will be quoted on your Architecl's specificotions.
We provide q complele ond competitive service.
CUMMERTIME, ordinarily the season of quiet repose for rJ residents of Florida, is this year going to be marked by strenuous activity for members of Greater Miami Hoo-Hoo Club No. 42-and this fall things will really jump.
The Miamians, hosts for the 70th Annual Convention of International Concatenated Order of Hoo-Hoo to be held September 17-20 at The Americana Hotel, Bal Harbour, Florida, are already engaged in a high-geared round of preparation which promises to produce one of the finest conventions ever held.
Amid the marvelous Florida setting, lloo-lfoo will devote time to the business of the Order. In addition to industry speakers, there will be two panel sessions devoted to reviewing Hoo-Hoo activity in Wood Promotion. There will
Julia McArthur, of Dant & Warnock, Inc., Menlo Park, was elevated to the top spot in San Francisco Hoo-HooEtte Club 3 at the club's annual election meeting, May 9, at Torrino's Restaurant in San Francisco. Iulia is a charter member of Hoo-Hoo-Ette Club 3 and fdrmerly held the post of first vice-president. She succeeds Winnie Mentzer, James L. Hall Company, who spearheaded the active group of lumbergals during the past year.
Also elected to serve on the board with Tulia were: Philippa Lomanaco, first vice president; Shirley Anderson,
. QUAI.'TY LU/il,BER
. HONEST DEAUNA
. PROTnPT SERY'CE
. lGL from yo,rd or direcf shipmenfs
. SUGAR PINE . WHITE FIR
. PONDEROSA PINE . CEDAR . CUSTOMER MILTING
tun BER, coRP.
6800 VICTORIA AVE. . LOS ANGETES 43 Pleqsqnt 3-4321
TWX: L.A. 1500
be reports on the 1960 National Forest Products Week, and planning for the 1961 "Big Week."
In addition to the valuable and interesting convention program, there are all the attractions of Florida which will enable conventioners to make a memorable vacation of this trip as well. Miami Beach is like no other city anywhere. It is glittering, incredible and unique. An entirely separate community from neighboring Miami, it is dedicated to the single end of housing, dining, sunning and entertaining its visitors. This is the land of the sun worshipers of luxury hotels . of golden beaches.
Yes, you can plan on a wonderful time in mid-September at Hoo-Hoo's yearly Big Event. Better start planning for it now I
second vice president; Helen Ash, third vice president; Edith Nunes, secretarv; Myra Cassinelli, treasurer; Helen Pearsall, publicity; Juanita O'Brien, membership; and Elva Mittelstadt, initiation chairman.
Formal installation of the new group will take place the evening of June 13, at Torrino's Restaurant in San Francrsco.
Los Angeles Hoo-Hoo-Ette Club No. t has elected the following officers for the year 1967-62:
President-Peggy Mottola, Jim Richardson Lumber of Santa Ana; first vice president-Phyllis Hawkins, Max Hardwood-Wall Dry Kiln; second vice president-Mabel Askins, Commercial Lumber; third vice president-Dorothy Yann, Mt. Whitney Lumber; secretary-Helen Rude, CalPacific Redwood; treasurer-Alice Anderson, Jameson Lumber Company; initiation-Jo Cogburn, Owens Parks Lumber; membership-Rosemary Heffren, Weyerhaeuser Company; and publicity-Mildred Dutton-E. J. Stanton and Son.
Reporting on accomplishments of the past season, it was noted that baskets of food and gifts were given to a needy farnily at Thanksgiving and Christmas, together with clothes for the four children of the family. In January the club began its project in connection with the Ramona ilome for Girls, with an Easter tea held for the girls and the distribution of clothing and gifts.
At the June 12 meeting members will meet Martha Chavez, the recipient of the Hoo-Hoo-Ette Club No. 1 Scholarship in memory of Ida Cunner. Martha will use the scholarship money for books, tuition and supplies through her first year of college, where she plans to train to become a legal secretary.
The June 12 dinner meeting is open to guests, and will be held at the Rodger Young Auditorium in Los Angeles.
Do the limbs on a young tree move from the ground as the tree grows ? The answer is no, according to the National Lumber Manufacturers Association. The limbs remain the same distance from the ground until death or until they are removed. Limbs grow in thickness and length as the tree grows, but the tree gains height only at the tip of its crown, adding only diameter to its entire length.
(Tell them Aou sau it in The California Lumber Merchant)
BE READY IO SEtt with rhe eyecotching -color, fromed SelectorOrder Chort shown obove. This chort enobles onyonebuilder or consumerto select everyihing necessory to complete on entire fireploce instollotion. The 30" x 36" disploy, with I eoch #530 ond #534 fireploces is your complete inventory. There is no need for odditionol inventory os you con drow from our stock os you loke orders. Coll todoy or wrile for fudher detoils.
DYNAMIC PROGRAM for im-
L l proved performance of painted wood exteriors has been calied for by William G. Van Beckum, Vice President for Research and Development, The Pacific Lumber Company, at a special conference of paint and lumber industry leaders.
_ Van Beckum presided over a special National Lumbir trIanufacture.i Association Committee on Paint and Finishes in New Orleans, April27-28,
which included executives f rom the paint industry, lumber manufacturing, and home building industries.
Van Beckum urged the assembled lumber producers and paint manufacturers to join together in a vigorous campaign to extend the durability and improve the performance of piinted wood products.
"Wood's exterior use is being threatened by various competitive materials," according to Van Beckum, "and in
some cases exaggerated claims have b.een made by some competitors relative to finish maintenance.
"f mmediate joint efforts are required to increase finish life and eliminate premature failures," he said. "It is the opinion of many in the lumber industry that a 1O-year refinishing cycle is the minimum performancrequirement needed to maintain wood siding in a competitive position.
, "It seems apparent to many of us in the lumber industry-and to many in the paint industry, that-in addiiion to being a necessary time this is an excellent and an opportune time to set some new goals for painted wood products.
"\Me say this particularly because several notztble developments have appeared on the scene in just the past rew years.
Manufactured to withstand furnace heat up to 1?00oF. Protect yozr investment with Fire Halt
"1) One-the technology of paints and finishes is expanding at a rapid rate. New synthetic resins -new methods of manufacturing them-new methods of compounding these into paints and finishes-all these are coming along fast.
"2) Also-we in lumber are turning more and more toward mill application of paints and finishes. This gives paint manufacturers an opportunity to exploit this new technology to the fullest.
a) Controllable m ec h a n i ca I methods for applying paints.
b) Heat and other methods for curing and drying these.
c) The opportunity-and-with our brand names attachedthe responsibility-to produce uniform high quality painted wood products.
"3) Concepts in packaging and merchandising-once confined to candy bars, bread, and similar staples of the grocery storenow apply to lumber as well. We in lumber are paper wrap- ping our sidings and upper grades of lumber products, the better to protect them, to store them and--of course-to sell them-as they move from mill
to market. Why not double purpose this new practice of ourswhy not use it to protect factory applied finishes on the products we ship from our mills ?
"4) We in the lumber industry are in the midst of a broad, promotional campaign intended to relamiliarize America with wood -and all its attributes. Lumber and paint manufacturers jointly have a wonderful opportunity to share in the rewards that should result from this promotion."
Frank M. Kelley, veteran lumberman, is the new representative for Cascade Pacific Lumber Company and McCormick and Baxter Creosoting Company, with offices in the Ocean Center Building, 110 Ocean Boulevard, Long Beach, California. According to Frank, he is selling all species of lumber, which is being shipped by rail, cargo, truck and trailer. Friends and business associates may contact Frank by dialing SPruce 5-6193 or HEmlock 2-7965. Henry Garnjobst, junior, is the firm's Southwestern sales manager.
Beginning his lumber career on the green chain and working his way up through every department, Frank Kellev worked five Years for W. E. C6oper Lumber Company, five years with Dent and Russell Sales Company, and five years with Koppers Company, Incorporated.
Frank is a native born Texan, a World War II veteran, and a family man with two children. He has been a member of Hoo-Hoo for ten years and attributes his success in the lumber business to his former employer, C. M. Cooper.
All asphalt strip shingles shipped from The Celotex Corporation's Los Angeles plant will soon be completely wrapped in heavy, weather-tight kraft paper. According to M. L. Courington, Roofing merchandise manag'er, installation of new automatic packaging equipment at the plant will provide these benefits:
-Protection from damage in handling.
-tlosed ends and top keep product clean and dry from factory to the roof under all conditions of storage and weather. A s s u r e s "factory-fresh"
shingles.
-Package lends automatic palletizing warehouse.
-Shingles cannot age during handling.
Rough-Surf aced-Patterned A UNIT OR, A LOAD (Wholesolers only)
itself to easier and stacking in fall out of pack-
-Pilferage from bundles can be detected easily.
-Appearance of package is improved.
Courington said the new automatic packaging equipment is the first of its kind to be installed on the West Coast.
For further information. contact The Celotex Corporation, 3625 W. Sixth Street, Los Angeles 5, California.
Popular Santa Clara Valley lumberman, Herb Crawford, was named manager of Western Sierra Lumber Co. in San Jose last month succeeding Hip
Hipkins who recently announced his retirement plans. Crawford, who was manager of Pacific Manufacturing in Santa Clara until its recent liquidation, has spent practically his entire life in lumber retailing, originally entering the industry with the old S. P. Milling Company. Prior to taking over as manager of P. M., he managed Hillsdale Builders Supply Company in San Mateo.
American Plywood Distributors, of San Jose, has added a 2,W square feet mezzanine to its existing store. General manager of the concern is Phillip Haskins.
Being an address presented, by A. Bri,stow Hood, Presid,ent National Lurnber Manulacturers Association, at a luncheon and business session of the Los Angeles Hoo-Hoo Club held April 13 in conjunction utith the annual convention ol the S outhern C alif ornia Re tail Lurub er A ss o ciation.
TT IS A GRF,AT PLEASURE for me to talk with you
I today as president of the National Lumber Manufactuiers Association, addressing you lumbermen who represent many avenues of endeavor within our great lumber industry. W-e are fortunate that there is the fine fraternal organizafion of International Hoo-Hoo that brings us all together under this ancient and honorable order, older than some may realize, and s.tronger in its ties of fellowship and purpos-e than is usually recognized.
. We are part of the lumber industry in the 1960's, an industry thit is America's oldest. It was-born in this country in 1608 when the first shipment of forest products *as s.nt back to England from the Jamestown Colony in Virginia. From that_ day to this, a romantic legend has grow-n up about lumbermen-a legend with visions of Pau-i Bunyair and his blue ox "Babe"-of primitive logging camps, of river. drives, of donkey engines and huge-lbailing rigs, of rough, tough men, who matched their prowess Jnd st<itts against nature in the raw. Matchine these men of the forest were- men equally daring who-supplied the money and a practical vision of the advance of America westward, which culminated in the most rapid civilization thrust known to man. The forest paid i heavv orice for this advance, but men of might aiso ga.t. tfreir att to the task of building a land of dynamic freldom. If we members of the fraternity 9! lumbermen will reflect on the growth of our national life, wo will be aware of the guidin! hand of destiny and a place that the forest had in it.
Our forefathers landed on our eastern shores. and although they, encountered many dangers, they had the forest at hand to supply mateiial foi shelter- and fuel, habitat for game animals and birds needed for their survival. As the population increased, their greatest need was for agricultural land and so the forests were cleared even b_eyond the lumber requirements. The same thing happened throughout th-e lake states and the South. Land was-Cheap, timber plentiful, and there was a ready market for it, is in those days there were plank roads, -wooden sidewalks, cedar block pavements, laminated elevator cribs, and wooden grain doors. Lumber then, as today, is the most versatile construction material known.
By 1905 we thought we were quite civilized. Most of our free lands, including timber lahds of the 'West, were taken up and lumber was then moving in transcontinental shipments. Men had time to look into the future and the long view indicated that it was time to take stock of timber resources. As a result of this thinking, the United States Forest Service came into being undir the authority of President Theodore Roosevelt and under the management of the first Chief Forester, Gifiord Pinchot.
At that time timber management was born, and the new science of forestry developed, based upon the pronouncement of the first forester, who said, and I quote: "Forestry is the preservation of forests by wise useJ'
To train men in the science of forest management, schools of forestry were established in a number of universities. For a number of years most of the graduates went into the employ of the government due to the rapid expansion of forestry requirements. fn 1920 there were only 150 graduate foresters in private industry, while today we estimate that there are more than 7.500 scientificallv trained men who have dedicated their lives to the task of perpetuating and improving our private forests. Today the Society of American Foresters has an active enrollment
(Continued, on Page 28)
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Special Greenhouse panels
Gomplete line
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Cooperation with distributors is the watchword at Lasco Industries. And it's one of the big reasons why more and more lumber dealers are selling Lascolite. They like the completeness of the line! There's a ready acceptance for cool, cool Solar-Block and for its rich new architectural colors. Color tones that are unmatched by any other manufacturer.
They like, too, Lascolite's new flat panes and rolls in colors and decorator design which have so many building applications. And they have found a big new market for Lasco Lite's new special whites and clear panels made especially for greenhouses. Are you missing some of this business? Then check into Lascolite right now. You'll be pleased at the cooperative spirit and quick shipment and fast deliveries from stock. Phone PArkway 8-0358 or OVerbrook 5-7960 now.
COMPLETE LASCOLITE LINE includes: Commercial Standard panels: Solar-Block panes Flat panels and rolls r Decorator-designed panes and rolls
For service, phone, write or wire today!
LASCO lndustries, 1561 Chapin Rd., Montebello, California,
of more than 13,000 members. In the state of California we are proud of the fact that about I0/o of all the trained foresters are at work in California in both public and private endeavor. This is natural because our state of California is second only to Oregon in the volume of standing timber and in production of forest products.
By 1940 the American Tree Farm Program was started and now, twenty-one years later, more than 54 million acres of private commercial forest lands are dedicated to the purpose of growing trees for the future.
These lands under management, combined with other private, federal, and state lands now under sustained yield, are producing twenty-five per cent more wood volume than is being consumed in the production of lumber, pulp, paper, poles, furniture, chemicals, et cetera.
Our population explosion, particularly in California, has brought many problems that need solving. We know that one of the chief aims of our g'overnment is that private industries expand so _that more jobs can be found Ior the ever-increasing population. We in the lumber business feel that the wood products industry is in an excellent position to help increase our gross national product. Complete wise use of our timber heritage is creating new wealth, not just trading dollars as in the case in so much of our national commerce. The lumber industry is an important user of labor. More man hours of effort and of pay go into the production of forest products per unit than any of our competing materials. As the science of forestry and land use has been develooing, it has become apparent that single use for any purpose is not to the best interest of most the people in the long run. In order that the broader thinking on land use be recognized, Congress in its wisdom, with the support of the lumber industry,
made into law the multiple use program. The original concept of forest management as expounded by our early foresters was that there should be a continuous supply of water, wood, and forage. And now, under our new law, manag'ement has been expanded to include fish, game, and recreation-rounding out land use principles to be compatible with the needs of the present day.
Gentlemen, 1ve are not members of a dying industry as some of our competitors would like to i-ply, but raiher rye aI9 partners in a dynamic effort to shape the future in the light construction field, the furnituie market. the wood using industries, and by-products field, so that wood will hold its enviable place in the shelter, the comfort, the need and satisfaction of American family life.
This is the challenge of the sixties in lumber distribution. The challenge is great in these changing times, but no other industry in the nation has a unifie-d force such as International Hoo-Hoo that can be depended upon to close ranks and push_,on to the goal of intelligeni, informed production, distribution, and use of lumber.
Loj Angeles_ is a- great wood products-consuming area and I credit a lot of the market develoDment to thJmanv foresters, lumbermen, manufacturers.-wholesalers. commission men, retailers, and builders who are here today and who are united in this lfoo-Hoo organization-the lirgest in the world.
You men see the whole picture and know that success will be accomplished.only by knowing the problems and shaping future activities to master them.
Our time-honored system of distribution is being tested a.s to tts ability to keep pace with changing markei conditions. For y€ars we sawmill men have been-making a commodity to be sold through a wholesaler or corimission salesman to a retail yard and he, in turn, to the builder or home owner. Home building used to be an individual constructio" jo_b. That is changing and now a very large percentage of home,s are tract-built, where a prospectiie buyer visits a model home in the tract and fits-his desires to what is being offered, or he looks at an attractive brochure-.of factory-built homes and picks out the prefab that look like home to his wife and to himself. These builders are demanding products well designed and fabricated to a point where they will fit into their building requirements with the least on-the-job assembly cost. They'are called components. Here is the question . Is orrr-distribution system,_.as now function_ing, capable of shifting from a commodity sale to a product sale for a specific Jtructure? Are each of the functioning parts of our industry, from the forest to the_co_mplete homl,-making the tre.essary changes not o_nly to hold our markets, but to improve them? I im confident t-hal_ by close collaboration and ingenuity we can meet the challenge of the sixties in lumbering dislribution.
Let me tell you what we are doing as manufacturers under the banners of our own regional lumber associations, and particularly under our Nitional Wood promotion Program of NLMA. Our National Lumber Manufacturers Association is made up of sixteen regional associations. In Calilornla, we !ave most to do with-three organizations -the California Redwood Association, the West Coast Lumbermen's Association, and the \Mestern Pine Associa!ion. Our own company is a member of both the West Coast and Western -Pine groups. Each of the regionals is promo,ting its various species and is supervising the manullcturing and marketing of these species so thtit they will fill a satisfactory place in the constiuction field. In NLMA we go a step further and unite all areas of production under our National Wood Promotion Program, of which the National Wood Council is a vital part, and it is within this group that Hoo-Hoo fnternational is playing a vital role.
(Continueil m Page J2)
Domesfic,
EVER.Y
Jack Harney joined the sales staff of Black Diamond Lumber Company last month and will handle Douglas fir sales to the California and Eastern rnarkets, according to owner Mead Kibbey.
Richard L. Anderson, former manager of Rule Supply Company in San Jose, is now with the insurance firm of Giddings, Corby, Hynes & Lyng at Modesto.
Mr. and Mrs. Joe Handley (Carmel Builders Supply) flew to Amsterdam last month for a quickie vacation before the busy Monterey Peninsula business season opens.
MacBeath Hardwood's Bill MacBeath and wife Dot left the shop a week early for the Pacific Coast Hardwood Distributors convention in Hawaii and spent a pre-convention week seeing the sights before the convention opened. A reciprocal deal tho', as Mac and Pauline stayed over for a week after the convention.
Al Corrigan was recently promoted to purchasing for United Lumber Yards, Inc., with headquarters in Modesto.
Visalia Lumber's Ray Noble showed 'em how they do it down Visalia way when he neatly took the amateur open at the Tournament of Champions contest in Las Vegas, played over the first weekend in May.
Congrats to Mr. and Mrs. Al Johnson (Capital Lumber Company) who now have a new daughter living with them in their Sacramento home.
Hans Rainer, head of East Asiatic's lumber and plywood division, has just returned to San Francisco after spending over a month in the Far East and Japan on business.
Ed O'Kelley, formerly with American River Lumber Company in Sacramento, joined W. R. Sayre Lumber Sales, Inc., in Sacramento last month.
Ted Olsen, president T. E. Olsen Company, Beverly Hills wholesale organization, announces his firm has riroved to larger quarters across the street. The new address is 400 N. Camden Dr., Beverly Hills, telephone numbers remain the same. BRadshaw 2-7943-CRestview 1-1516.
Ted Olsen, Wally Lingo, Don Dayen and Tom Supple and their wives celebrated Mother's Day aboard the yacht "Norwester" cruising down the coast, returning via Catalina. Norwester sleeps 14 and the four lumber couples had a splendid holiday.
Jim Forgig well known Los Angeles lumberman, spent part of the month of May touring Canada on a business and pleasure trip.
Wayne Mullin, prominent retailer, civic and social leader of southern California, is on the road to recovery following major surgery. His many, many friends wish him well.
Roy Stanton, Sr., E,. J. Stanton & Son, Inc., Los Angeles, reactivated the Manila HooHoo club while on a trip to the Philippines last month. Nick Capistrano is Snark of the new fraternal organization in the Islands. Enroute to the United States mainland Roy visited with prominent club members in Hawaii during layover of the President Wilson in Alohaland.
Jack Davidson, Pacific Wood Products executive, Los Angeles, recuperating from his Ranchero ride last month up Santa Barbara way.
Ifarvey Koll, Supreme Nine member of Hoo-Hoo, recently visited Reno and San Francisco in the interest of the fraternal order of lumbermen.
Roy Stanton, Sr., and Dee Essley, two prominent southland lumber wholesalers, spent the long week-end of May l8th with their wives at Palm Springs.
Paul R. Hollenbeck, managing partner of
Lumber Service Company, Burbank, California, spent a week in mid-May in Kansas City, Missouri, with the Dierks Lumber Company where he is doing extensive consulting work.
Dept. of falling in it and coming out smelling like you-know-what: Durable Ply- wood Sales Company sales chief, Rolf Stolesen, was tinkering around the patio at his home and working on a cold six-pack last month when he suddenly found himself on the way to a Smith College auction with his Irish child bride Kay. Well, there was this picture, you see, and nobody seemed to want it*besides the frame was pretty, Stolesen thought. "Might make a nice frame for the hall mirror . . I bid $28.00!" Stolesen heard himself say.
"You're not going to hang that thing in MY house" was the first reaction to Rolf's new purchase. A similar statement, but sprinkled with a few more adjectives, squelched an effort to hang the thing in the Durable Sales office.
So Rolf hustled his purchase ofi to an art dealer friend in Menlo Park to either store it or have the painting removed from the frame. Bingo! Turns out that the painting -a landscape done around the turn of the Century-is worth $1,200, maybe more! Three guesses who's the brightest new art authority around Menlo Park these days!
There's a third voice in the Bill Grieve household these days and it's coming through loud and clear about 3:00 a.m. each morning. After a long, long wait, Bill, who is head of BMD in Stockton, and his wife received the final adoption papers early last month and William Gray Grieve III, just about as brand-new as they come, joined his mom and dad in their Stockton'home.
Hollywood has nuthin' on the lumber business and as a proof we ofier the fact that Fred Talbot, Talbot Lumber Company, has just closed a deal with Bing Crosby for der Bingo's luxurious Pebble Beach estate, and believe me IVIaude, o1' Bing had quite a pad there, make no mistake!
Docking oreq for two, or more, lumber corgo borges & schooners.
More thon l5 yeors experience qnd "know-how" in the efficient hondling of lumber corgo-using modern mobile equipment & methods.
Fost truck looding ossuredUnlimiled Storoge oreo ot dockside. ouR
1441 Huntington DriveSouth Pasadena, Calif.
MlC0 Brand (Philippine ilahogany)
Products for Building
BAGAC Brand (Apitong)
Products for Industry
Representi'ng: Nasipit Lumber Co., Bislig Bay Lumber Co. - Manila, Philippine Islands
The Chollenge of rhe 6O's (Continueil from Page 28)
This gives the council a combination of imagination and actlon.
Oliver Wendell Holmes once wrote about a man who had a valet to whom he paid high wages, but made deductions from those wages for faults. One week, one of the deductions was $5, and the reason given was "for lack of imagination."
Hoo-Hoo has never been found wanting in imagination. f have always thought "snark of the lJniverse" the best title ever coined for both whimsy and grandeur. Who kn-orvs? Perhaps in another half century, your supreme officer will be sitting up there on a satellife somewhere, directing the affairs of the Inter-Planetary Concatenated Order of Hoo-Hoo.
Right now, however, lumber manufacturers and retailers
are more interested in keeping their feet on the ground. We want to sell lumber, satisfy the customer, and make a profit.
This sums up the aim of the National Wood Promotion !ro_g1am, No organization has come up with more activity in behalf of our program than Hoo-Hoo. You can take bows for sponsoring National Forest Products Week, in which the entire lumber industry last year reached new heights in unity of wood promotion. -Your clubs have assisted our NLMA technical Dromotion work all over the country, with everything frombur wood school clinics and Iumber salesmen training courses to the underwriting and construction of model wood houses-spectacular in their publicity value and consumer impact.
The most recent instance, and the one I am most familiar yith,_!s the Washington D.C. "House of Wood" built by Hoo-Hoo, lvhich home planners by the thousands rushed to see. With our National Association cooperating, the publicity was tremendous, topped by a seven-column front page real estate Sunday edition spread in the NEW YORK TIMES, with pictures and flobr plan, and a sweep- ing headline saying "Contemporary Design Illustrates the Beauty and Practicality of All-Wood Construction."
That is what I mean by Hoo-Hoo imagination and action -resulting in editorial endorsement of wood that money couldn't buy-but proving that good performance gefs its own reward. ARCHITECTURAL RECORD will also feature the house as one of the 20 best designed of the year.
You are so well-informed a group that I will not try to cover what the National Wood Promotion Program has accomplished so far.
Your interest lies in the question: "When do we feel those dollars that the manufacturers are spending will be coming home to roost in our own pockets?" I asiure you lve manufacturers have the same interest, because we are d_igging pretty deeply into our pockets to supply the budget. 'I'he program gges up to a $2,000,000 annual rate this year, which will enable us to continue our advertising, public relations, and industry relations campaigns and, at the same time, greatly increase the numbei of men in the field -men who talk the language of the architect, the engineer, th_e bu_ilder, _the dealer, the fire insurance and building code official, and other influential men in the construction market.
Our program is only a little over two years old. It is too soon to claim any startling results with implications of a higher tax bracket for any of us. During tie winter slump, some of us may have felt like the- New York columnist who wrote: "Those Indians who sold Manhattan for $24_must lrave gone through a month like January."
But I would like to offer yo"u a straw in the-wind.
-Last year, ho--using s_tarts were off 18 per cent. Lumber shipments were off_9"1y B per cent in contlast. Window glass,-aluminum and brick shipments were off more than lumber. And, (Continueil on Page 36)
We wear no man's collar we're free to stock the materials and provide the service most helpful to you. We specialize in what you need, rather than what some supplier tells us to push. We play the ffeld, because no one mill source has the best of everything for every purpose. As an independent, we offer the best in Plywood, Formica, Simpson Board, Masonite Brand Products and Acoustical Tile. Over 42 years of service to Southern California.
(Continueil from Page 4) of Independence in a suitable wood frame.
Friday's membership meeting saw Reg Taylor take over his presidential duties, with 75 persons in attendance. Brief reports on W.I.C. activities were given by Technical Directors O'Niel Long and George Lefler and by the group's secretary, Bernard B. Barber, Jr. A general discussion followed on the revision of the Manual of Millwork.
The convention was closed with the membership attending the dinner and floor show at the Ambassador's Cocoanut Grove.
The Southern California Retail Lumber Association has new offices, located at 1100 Isabel Street, Burbank, California.
Mailing address for the Association will be P.O. Box 402, Burbank, California.
The new telephone number is Vlctoria 9-2687.
The changes became effective May 12, 1961, per announcement from Paul R. Hollenbeck, executive vice president of the Association.
Lefi: Wielders of rhe "big srick," old cnd new-outgoing prcrident, left, Elmar Viviqn hsnds the heavy burdenr of ofice to new prexy Reg Toylor, Middle: Roy Dreps ond Perry Acufi, two retidng Boord members who hovc served for mony y.qr3. Righr: B. O. "Dick" Horris of l/lengel Compony enioys q chot wifh directors Owenr Minton ond Joe Mqrniello.
VIJT RAII OR ISUCK -&- TRAII^ER SHIPMEMS
Old-Growth Bond-sqwn REDWOOD from Boiock Lumber Co.,lllqnchesler
Old-Growrh DOUGTAS FIR from Spocek Bros. lumbel Co., Mqnchesler
Precision-lrimmed STUDSDouglos Fir o White Fir o Redwood
REDWOOD AIR-DRIED And KILN-DRIED
REDWOOD POSTS qnd FENCING
Speciolizing in Mixed Shipmenfs of Douglos Fir & Redwood
Ukiah Offce: TTARION WARD HOmesteod O 2-7254
TWX: UK 57
Prduction & Home Ofice: Fred HOlJflES/Corl FORCE/Jim BUCKNER
P.O. Box 987
Fort Brogg, Golif. fWX: Fort Brogg"49
Phone : YOrktown 4'-4058
Wholesole Only
Arcqla Oftce: FRAN HOLMES
VAndyke 2-3657
TWX: ARC 39
HEATI]ATOR _ 5OO SE. RIES-FIREPLACE. This n€w rnosonry-3lyle fireploce is complete from heorth to housing top. fhe Heqtilqtor-S00 Series-Fireploce con be builr for os liille os $275 in ony inside locotion. The 500 Series Fireploce is pre-engineered for easy instollction ond 'gusrunlecd smoka-frte operdtion. A complete fireploce con be instolled in less thon l0 mcn-hours, There is no limit ro the orchitecturol style or choice of foce mosonry ond montel design.
Philippine Mohogony Armstrong Building Mqteriols
CORKBOARD
A brand-ne_r,v_wgy to build a masonry-style fireplace for as little as $275.00 (including labor) has been inlroduced by Vega Industries, Inc., Syracuse, New York, with the introduction of the company's all-new "Heatilator 500 Series" fireplace. Since the 500 Series fireplace comes ready to install, installation is completed quickly with littl-e fuss, muss or bad weather delays. The average one-story installation requires under ten man hours-including ail masonry work and even installation of the mantel.
Heatilator 500 Series fireplace units come in two firebox opening sizes: l\{odels No. 530 and No. 534. Finish openings. are : No. 53G-28" wide x 23', high; No. 53q-32t, widb x 25" high. The unit is fully welded ind the one-piece firebox is built of heavily reinforced 3/l€, boiler plate steel. 500 Series chimneys are insulated and are approved by Underwriters' Laboratories. Each installation includes the fireplace unit, adequate chimney sections, an outer housing, and a housing top.
Exclusive northern California distribution of the 500 Series line has been granted to Building Material Distributors, fnc., with headquarters in Stockton, and branches at Sacramento, San Jose and Fresno, California.
The Board of Directors of fnternational Paper Company q! their annual organization meeting held May 10 in New York City, designated John H. Hinman honorary chairman of the board, and also appointed him director of woodlands. He will continue to serve as a member of the Board of Directors.
Replacing Mr. Hinman as chairman of the board will be Richard C. Doane, who has served as president of the company since 1954 and as executive officer since 1959. Mr. Doane will continue to be chief executive officer. Lamar M. Fearing was elected to succeed 1\'[r. Doane as president, and Joseph P. Monge was elected vice president and treasurer.
In addition, the Directors declared quarterly dividends of $1.00 per share on the cumulative $4.00 preferred stock and 261 cents per share on the common stock. Both dividends are payable June 72, 1961 to holders of record May 22, 1961.
Acousticql qnd Decorotive Ceiling Moteriqls
INCORPORATED
5975 South Alqmedo Street
Phone: lUdlow 9-5581
Box 3816 Terminql Annex los Angeles 54, Colifornio
here's one more straw to indicate that the wind may be changing direction in our market: Total lumber consumption was higher in 1960 than in 1957-58.
I had the honor of speaking rather informally to the Southern California Wholesalers' Meeting in Los Angeles late in January. Conditions were really rough, but I found no one who was willing to sell out for the Indians' price for Manhattan. I told them the story of our National Wood Promotion Program and emphasized the place that the wholesaler and commission salesman have in carrying forward the present day system of lumber distribution. We would not be knowledgeable if we did not realize that there are some inroads to the time-honored distribution method. We know there is some by-passing of both the wholesaler and the retailer but, by and large, we still have a system that has been operating successfully for many yeais, and we can continue to make it operate succes.sfully and profitably if we all cooperate to the fullest extent. Again, Hoo-Hoo is the organization to maintain the esprit de corps for the entire-industry as the membership includes all branches. We in the manufacturing end are trying to do a better job, not only of forestry, but of manufacture. We realiz.e that our competitors are marketing a product that does not have the various grades, species, lengths, and thicknesses that we have in the lumber business. We are confident that good lumber will always be readily acceptable on the market, and competent mills are spending much time, efiort, and money to see that a properly manufactured, properly graded product is ready for the construction rnarkef. Our competitors have been critical of us when improperly manufactured or improperly graded lumber is gotten onto a job. I urge you, as wholesalers and retailers, to demand that your purchases come from mills that are
producing a good product, regardless of the species, and from mills that are determined to stay in business and are willing to assist in the vital program of telling the true story of forest products to the nation.
I know of no more challenging sales effort than the lumber business. A true lumber salesman must know a lot more than simply answering a telephone and writing down an order. The construction field is broad. The satisfactory use of species is a study. This knowledge cannot be aiquired without getting into the operating plants, discussing the market and production needs with top management in sales and manufacture. Nothing in the world will enhance a salesman's knowledge and ability more than taking the time to understand the problems of the people who make up his source of supply.
I want to congratulate the National American Wholesalers' organization for their very fine training schools that are being carried on. I had the great pleasure of hearing Sidney Edlund talk to the Southern Pine Association on "The Value of Quality Selling." He stressed the need for knowledge of the product and ingenuity in the process of making a sale. Our industry needs creative selling.
D(II{'T
UPIUST BECAUSE IT'S JUilE!
June . . . like every month will be busting out oll over with gigontic selections of quolity hordwoods ot White Brothers.
. HARDWOODS
DOWEIS
CIEAR OAK THRESHOTDS
.
. PLYWOODS
.
HARDWOOD MOUTDINGS
Itilling Facililies and Dry Kilns
FINE FOREIGN and DOilIESTIC HARDWOODS since 1872
a Wfrolesolc Disttibutots a Phone: ANdover l-16@
5OO High Sireet OAKIAND l, Golif.
We need to do better marketing, actually effective marketing. This is the age of consumers. It is the age where the law of supply and demand is altered by the law of supply and desire. The ultimate consumer's desire is for a satisfactory house, in place, functioning, and at a price he can pay. It is for the service of housing-not just the housenot what is in the hidden parts of the house. Our marketing challenge is to help the retail dealer to do this, and at the same time enable him to give a more appealing product to his customer. When we give the,builder at the site, or the prefabricated home manufacturer at the plant the kind of components he can use more economically, and to better consumer advantage, than what the competition has to offer them, then we are actually marketing lumber. No one segment of our iudustry can do the job alone. The success of our lumber business is going to depend entirely upon complete cooperation among all parties-from the timber faller in the woods to the carpenter erecting the building. But, the bulk of the work must of necessity fall upon the mill man, the wholesaler, and the retailer.
As president of the National Lumber Manufacturers Association, representing the lumber industry, nationally, I can pledge you our wholehearted support, but you gentlemen in the wholesale and retail divisions of the business must give us the benefit of your ideas so that togetl-rer we can continue to tell the story that "There is nothing in the world like wood !"
'We as lumbermen and Hoo-Hoo members are faced with another challenge in the '60s. Our very existence is being attacked by those people who are single-minded and want to change the management of our timberlands from a great renewable resource to one of preservation and stagnation. Just within the past week a meeting was held in San Francisco, attended by many prominent names in government, and the philosophy they expressed was not one of constructive, wise use on the multiple purpose basis.
Our forest land is a great heritage. It means many things to many people. To some it is a source of wood. To others it may mean a source of water, a place to hunt or fish, an area to picnic or camp, a supply of forage for livestock, or simply a place in which to travel and enjoy the lvonders of nature.
As we settled this nation, we had to carve a civilization from the forest. This involved a period in American history when forest exploitation and reduction of forest land for farms and cities was certainly in the interest of the national welfare. This process is continuing to some degree, but several decades ago we reached the stage where our forest land area tended to stabilize. We now have an area of about 485 million acres of commercial forest which is rapidly being placed under scientific management.
(Cont'rnued, on Page 44)
Two colored brothers were driving a car on a country road, when suddenly the driver slammed on his brakes and stopped the car while a fast train barely missed their front fenders. The other darkey siid:
"Why-for you blow dat hawn jes' as dis cah stopped?"
The driver said: "Boy, dat wuzn't mah havvn-h'i1 u7u2 Gabriel's !"
The R.ule of Three
Three things to govern: Temper, Tongue, and Conduct.
Three things to cultivate: Courage, Affection, Kindness.
Three things to commend: Thrift, Industry, Promptness.
Three things to despise: Cruelty, Arrogance, Ingratitude.
Three things to wish for: Health, Contentment, Friends.
Three things to admire: Dignity, Intelligence, Tolerance.
Three things to give: Alms, Comfort, and Appreciation.
A distinguished Briton is quoted as saying: "After all, the greatest of human miseries, the most deadly of diseases, ig one we cannot touch with a knife, or save men from by drugs. I mean BOREDOM. There is more real wretchedness, more torment, driving men to folly, due to bore{om than to anything else. Men and women will do almost anything, fing themselves into lost hopes and crazy ventures, anything to escape. They will drink, drug themselves,
prostitute their bodies, and sell their souls; they will take up mad causes, organize absurd crusades; they will torment themselves and torture other people to escape the misery of being bored. Any one who can discover a cure for that would put an end to more misery and tragedy than all doctors put together."
What do cows have to do with government? Just this:
A peasant had six cows and the Government took all of them from him. That's COMMUNISM.
A peasant had six cows and the Government took three of them. That's SOCIALISM.
A peasant had six cows and the Government let him keep all six of them and let him feed and otherwise care for them, but took all of the milk and all of the calves. That's FASCISM.
A peasant had six cows and the Government let him keep all six of them, but made him pay the personal property tax, sales tax, poll tax, ad valorem tax, excess profits tax, old age pension tax, social security tax, Federal tax, State tax, County tax, excise tax, city tax, school tax, luxury tax, income tax, outgo tax, war tax, peace tax, auto license tax, gasoline tax, inheritance tax, carpet tax, dog tax, syntax and various other taxes until the peasant wondered whether or not he would be better ofr without the cows. That's DEMOCRACY.
12. And Asa in the thirty-ninth year of his reign was diseased il his feet, until his disease was exceedinf great, yet in his disease he sought not the Lord, but the physi-ians.
13. And Asa slept with his fathers.
II Chronicles Chapter 16
If he writes a letter, it's too long.
If he sends a postcard, it's too short.
If he doesn't send any notices, he's worthless.
If he attends committee meetings, he's butting in.
If he stays away, he's a shirkerlnd a slacker.-
ff he duns the members for dues, he's insulting.
If he fails to collbct dues, he's slipping.
If he asks for advice, he's not conifetint.
If he doesn't, he's bull-headed. -
If tre writes complete reports, they're too long.
If he condenses them, they're incomplete.
If he talks on a subject, he's trying to run things.
If he remains-quiet, he has lost inteiest complete-ly.
If he works in the office, he's neglecting the mimbers. ff he's on the street, he's not atteiding to business.
Boom: { nerioa when people buy things they don't need at prices they can't afford.
Business: An ancient activity once run by the people who owned it.
Lasco Industries had first-quarter sllles of $582,000, a 33/o ilcr.ea9e- fr^om $+36,000 in th'e like 1960 quarter, presideirt Roderick O. Lynch-told shareholders at tie company's first annual -meeting held on April 29.
.The Montebillo,-Califorriia, firm, which produces fiber- glr,s:luilding panels and pla-stic pipe, ..maddmore progress in 1960 than in any other oi its t4 |ears,,, Lynch repor"ted. Sales for the 12 months ended Dec. 31, 1960, were $2,355,556, up from $2,177,404 in 1959., Net income ior the yeal.aqd^3r- gain of $19,719 on the sale of plant buildings totalled $75,734, equivalent to 20 cents on iach of 374,989 shares outstanding, as compared with W7,193 or 18 cents rn the prevlous year,
Recapping the year's highlights, Lynch said the increased efficiency of the new 54,000 square fbot plant in which the company^c-onsolidated operations in October is expected to save $50,000 a year in operating costs.
During the year the company also doubled its capacity to produce both building panels and pipe. Demand for plastic pipe, virtually non--eiistent two yeirc ago, required installation of a fourth extruder last Fall and a fifth. all operating on a round-the-clock basis, last month.
Announcement was made last month by paul E. Kent, Los Angeles wholesale distributor, that his firm had enlere9 in_to an agreement with quality mill operators in the Pacific Northwest to ship mixed cars to inhividual order. "We represent one of the finest producers in the West and intend to expand our coverag'e to include retailers in Arizona and. Nevada, as well as all of the Southern California.,, said Mr. Kent.
The Paul E. Kent organization ofiers direct shipment of all species of Pacific lumber products, including Old Growth Douglas Fir, Plywood,- dimension and v"arious specialty items.
o Quqlify producb from the world's best Mills
o Dependoble service from quolotion to finql delivery
o Over 50 yeon experience in the export-im. port field
o Prime imporlerc serving the wholesole lumber trode exclusively
Coll rhc Arkint, Krdll reprcrcntolive ncorcsl you for dc. pcndoblc ond occurole informqlion ond quotofionr on oll impodcd wood product:
Sacramento Hoo-Hoo Club 109 anrl ltecln'oocl Emuire Hoo-Hoo Club 65 con.rbirred forces ior a big joint meetirrg, Fric1a1,' evening, April 1'1, at \\ralker's Prime ltib House in Napa. 'l'lie resrrlt was evell better than tl-re two-club get together last year at Fairlielcl, more than 80 lun.rbermen trrrning out for the Napa meetiug, including ser-eral t.nertrbers fron-r. Black Bart Hoo-Hoc.r Club 181, presicleut Su,en Gumrner in charge of that contingent.
Tlre event got unclerway at 6:39 p.rn. lith free-florving
sponsored libations, the Redrvood Empire boys u'ith prexy l'ete Sharp, and Sll'en Gummer's "commandos," getting a little head start on Sacramento. Bnt the Sacramento clttb under the leaclership of presirlent Bob l3abicky had rvorkecl up a fair thirst during the drive from our Capitol City and the score \\'as soon evenecl after their arrival.
Thanks to the proeramnring bv the officers of all threc clubs-and a little special spacle u'ork by co-ch:rirn'retr -Jinr Patton ancl Casey l\{oore, Noyes l-umber Co.. arrd Rori l:[uston, Napa J3uilclers Suppl1.-the evenirtg rvas sttccessfrtl and memorable, so look for a repeat perfortnance next year.
ond Swen Gummer.
Second row, from left: odmiring Club 65's new Col, cqrved from o single piece of redwood by Fred Dios of Fort Brogg ore: Vocoville Lumber's Tom Zozrivy; Socromento vice president, Mickey Smolich of Friend ond Terry; Club 65 prexy Pefe Shorp, Coliforniq Redwood Soles; Block Bort prexy Swen Gummer of Builders Lumber; Fred Dios; ond Club 109 president Bob Bobicky. Next: "weightlifting" ol the "heolth food bor" ore Bobicky; "borkeeps" Foster Kinney (Kordite), Arlin Schneider, Lumber Deqlers; Norm Hering, Horbor Plywood; Pete Shorp ond Fred Deghe (Colifornio Redwood Soles). Right: Bob Johnson, Sonomo Mill & lumber; Jim Pofton, Noyes Lumber; Jock Horney, Block Diomond; ond Ed O'Kelley, Sqyre Lumber Soles.
Bolom row, from left, George Birdwell, Birdwell Lumber;
l.,Iarch shipments ancl proclrlction of red\\.ood lun.rberr mills shou.ed a lnarkecl increase ()\-er l.ebnlarv but stil1 lagged behincl flarcl'r of 1960. Nerv orrlers rec;i\.ed \\,ere also ahead of February as \\'ere orders oll han(l at the errcl of the month. Stocks o11 halld had clrolrDetl alnrost elevell million board feet fronr a )'ear agu.
For the eleven r.najor redu'oocl nrills reporting to the California Redu'oocl Association. shiunrents of '16.09 nrillion board feet clurirrg Xlarch \\'ere up 30f fr,,nr February, clorvn
6.7"/o from X,Iarch of 1960. Production of 4(t.23 million boarcl feet ciuring \'larch rvas only slightly in excess of sl.ripn.rcnts brrt trp 26.1% over February.
Neu' or<1ers received cluring \,[arcl-r \\'ere for ,19.81 rrillion board feet of redwood, up 21.6/o f rorn Febrrlary; do\\'11 3.2'/c iront. ]Iarch of 1960. Reclwood lunrber or(lers olr hallcl at the end of Xl:rrch \t'ere 76.95 million board feet as compared 1\'ith 72.15 nilllon board feet at the end of Febrrrary, fll.73 nrillion bf. :rt the errd of Nlarch, 1960.
Redr,r'oocl stocks on hancl at the end of lilarch rvere 405.46 nrillion board feet, rlou'n fronr Februar\r of 1961 and frorn \larch of 1960.
No doubt obout it, MOORE ,SODERN I ETHODS hove mode lumber-drying focilities o most profitoble investment for ony mill, regordless of size or drying requirement. Moore Cross-Circulotion Kilns-products of the progress which hos generoted from modern methods-{rre so perfected thot lumber drying is sofer, more economicol ond more profitoble thon ever before! Why not osk o Moore Engineer obout kiln designs which could put on end to your drying problem. You con expect o prompt reply!
. Douglos Fir qnd Redwood
Kiln Dried Cleors
.
Ponderoso Pine
.
Plywoods - Sheetrock
Lee and Jerene Kramer (E-Z Glide of El Monte) are on a spring trip through Arizona, New Mexico, Texas and, Nevada. Lee writes that there seems to be considerably more optimism on the business horizon, with reports of business either "good" or "picking up." The Kramers expect to return to California in late May.
SCRLA's executive vice president Paul Hollenbeck will be conducting a Profit Planning Clinic for the dealers in the El Centro area June 9 through 11.
Sterling Wolfe and Ralph Norum, Hollywood 'wholesalers, seen traveling the redwood highway last month calling on mills from San Francisco to Eureka.
Walt Stuermer, Speckert Lumber Company executive, Marysville, dodging traffic, cable cars and bistros in San Francisco on
May l6th he got back home in good shape, it was reported.
Ed Karst and John lfanson, Gulf Land & Lumber Company owners, Tarzana, California, spent the middle of May with Kaibab officials in Arizona.
Horace Wolfe, and wife Nona, left for the island of Kauai May 26th to celebrate their Golden Wedding anniversary June 20th with a gioup of friends from the mainland who will fly to Hawaii for the big luau at the Coco Palms. Things will be hot at Lihue.
Art Evans, San Francisco plywood executive, and his wife lvalee, met friends from Southern California at Carmel for a visit last month. The two parties arrived Friday night and it started to rain immediately. For the next two days more wet weather developed than the southlanders had seen in two years.
Jim Tattersall, Security Paint executive, Los Angeles, on an early summer swing through lower California, Mexico and Arizona.
Darrell Robinson, sales manager of Oregon-Pacific's Lumber Division, Portland, was recently in Southern California to confer with Ralph Cardwell, manager of O-P's California office. His Los Angeles stop was the last of an extended sales trip to Texas and other Southwest states.
An ex-University of Oregon footballer, Darrell will be remembered by pigskin fans for his outstanding performance as an Oregon end while a part of the famous Van Brocklin combination.
Bud Oliver, prominent wholesale lumberman of Los Angeles, back on the job following major surgery last month. He reports the operation successful and that he is feeling fine.
They were enroute to Mexico last issue, sailing their yacht, "Felix," in the Ensenada races. Now we learn that Jim Martindale and Ted Bolte placed fourth, arbitrary Class D. Jim's manager of the Santa Ana Barr Lumber Company yard, Ted manages the firm's Costa Mesa location. "Felix?"-is this the Hoo-Hoo cat?
This "first" ^ay not make history, but all the same we are mighty pleased with it, and hope that it is only the beginning of many, many more similar letters to come. We are referring
to our first suggestion for our "Idea page, received from Cort Soarre of M< ived Sparre Mclesale Lumber, Los Anseles ngeles page, tfom Lort Coy Wholesale Lumber,
something like this, will be agreeably surprised with the variety and amount of ^merchandising which awaits his beckoning."
Well, readers, now that we have got this "Idea" department off the ground -with one foot, anyway, how about
sending us some more? We are convinced that this page can be fun, help- ful and interesting. And wouldn't you want your own subscription to The California Lumber Merchant sent to your home? Will give you something to read while lolling on the abovementioned chaise lounge on weekends.
May we hear from you SOON? and to whom we are pleased to send a year's free subscription to The California Lumber Merchant.
Cort's suggestion was sparked by reading in a local paper a "Do-It-Yourself Remedy for Daily Fatigue." The remedy? Make yourself some nice out-of-door loafing equipment-say, a well-padded king-size wooden-framed chaise lounge-and then spend the weekend on it. in the sun or under a shade tree. The newspaper offered patterns for its construction for $1.00 only; patterns were also available for an outdoor rocking chair, barbecue serving cart, lawn chair and other 1tems.
Cort's point is, How many retailers have available for their customers such simple patterns, to serve their trade and to spark sales? He writes: "This will give the retailer something to show his do-it yourself customer. And the retailer, if he hasn't already tried
From your experience, you musl hove mony ideos, fechniques, tricks of the trqde or whot hove you in regord lo your work in the lumber industry. Why not shore them with ofhers? Your ideq does not hove fo be originol with you, nor does il hove to be new. Whot/s old to you might be new to someone else.
No reslriclions on subiecls-onything pertoining fo fhe lumber industry is occeploblebut they musl be inferesling ond helpful.
Send in YOUR IDEA todoy, if it is occepied for publicotion, receive o yeor's subscripfion to Cllr{. Address: Editor, T}IE CA]IFORNIA LUMBER XIERCHANT Roon 508, 108 W. 6th 9r. Bldg. Los Angeler ld Colifornio
(Continueil from Page 36)
In relation to the permanent forest land, I want to emphasize that there are well-known methods of use which will keep this land productive. In fact, under scientific ma{agement the production, value, and even appearance of the forest may be enhanced over and above its native virgin condition. fn short, forest land use, properly done, protects all forest values at the same time the land is oriented toward strengthening the nation's resource base.
I will recognize that there are examples contrary to the above statement still to be found. I deplore poor forest land use as much as anyone. I do contend, however, that proper scientific forest land management is expanding rapidly and that there are millions of acres attesting to the fact that forest land use is not abuse, but instead iJconstructive land enhancement.
As a special point, I want to mention wilderness needs and values in passing. There is a large and devoted group of citizens concerned with maintaining samples of underdeveloped wilderness as part of our permanent heritage. We in the lumber industry are in full support of this proposal. We do have controversy, however, in certain areas, with how much land should be designated and retained in wilderness. Our contention is that a proper and intelligent balance between wilderness and other forest land use be maintained. This balance must be based on judgment, but, in our opinion, the fourteen and one-half million acres designated as wilderness in the national forests, supplemented by the national parks, is about enough. Bear in mind, in relation to this, that forest land, properly managed for wood and other commodities, still retains its recreational value, and it is on these well managed areas that the bulk of the outdoor recreation opportunities exist. Let's have wilderness, but also, let's have managed forest land, with both in proper balance.
Redwood dealers throughout the U.S. and Canada are proclaiming themselves "Headquarters For Garden Redwood" through the means of window streamers, counter cards, envelope stuffers and local newspaper advertising and offering the new Garden Redwood book by the California Redwood Association. All of this action is in response to a recent mailing by the CRA to some 13,000 redwood retailers under the heading, "Outdoor Living Comes of Age !"
Enclosed in the attractive brochure are samples of the four new envelope stuffers (in color) featuring ideas for the use of California redwood in: Redwood Decks, Redwood Fences and Screens, Redwood Garden Shelters, and Redwood Patio Dividers. These are designed to be sent out as monthly mailings with the dealer's imprint. Also enclosed is a proof sheet of free advertising mats on a wide range of Garden Redu'ood subjects. These and other merchandising items, including the 1961 Garden Redwood book (16 pages with many illustrations in color), radio comir.t.'i"G, and redwood d"tu sheets may be ordered through your CRA redwood supplier or directly from Department TRA-I, California Redwood Association, 576 Sacramento Street, San Francisco 11, California. (Single copies of merchandising aids free ; quantities at cost; imprinting extra.)
The Western Red Cedar advertisement on page 33 of the May 15 issue of The California Lumber Merchant featuring B. C. Forest Products and Forrest W. Wilson, unfortunately carried the wrong telephone number. Forrest Wilson's San I\{arino (Southern Callfornia) number is SYcamore 4-7835' Repeat:'SYcamore 4-7835.
(Tell them Aou suD it in The California Lumber Merchant)
P.O. BOX 665
SALES OFFIGE: 928 H Slreel
ARCATA. GALIF.
GIUATITY BAND - SAWN LUI,IBER, DEPENDABTE SER,VIGE TRUCK & TRAItER
Henry ll. Hink fillllS ond
I lOT llerchonts Exchsnge Bldg. .-. PLANING Xlltt San Frcncisco, Collfornio ! Smirh River, Pftone: Colifornlo
YUkon 5-5421
For Wcsl lir Soles Go. 2283o. Bcverly Drive Beverly Hills, Colif. BRqdchow 2./853
CRestview 5-66:14
Higb quality mouldings, stocked in quantity
Maple Bros., Inc. carries a complete stock of all standard Ponderosa Pine Moulding patterns all soft-textured and smooth-finished in unilorm quality, Special patterns will be milled to your specifications. Your order receives prompt attention and on-schedule delivery at Maple Bros., Inc.
Harry O. Geary, regional sales manager for The Red River Lumber Company at New York, has just completed a ten-day visit to the company's plant and general sales office at 'Westwood.
Construction was started, on the Southern California terminal of the Coos Bay Lumber Company at Los Angeles }farbor. Merritt, Chapman & Schott of San Pedro, are the contractors.
The former manager of Schafer Bros. Lumber & Shingle Company at Portland, Floyd Hallock, and C. H. Wheeler, well known in the logging and sawmill business of the Northwest, have organized the Wheeler-Hallock Company, with offices at 612 Pittock Block, Portland, Oregon, to conduct a lumber and shipping business in the California trade.
A new fir sawmill is being built by the Ralph L. Smith Lumber Company at Coquille, Oregon. The new sawmill has a daily capacity of 125,000 feet.
The Washington Veneer Company of Olympia, Washington, is installing three turbines which will generate the electricity for their sawmill. veneer and remanufacturing plants.
Don Doud, of Los Angeles, is back from a trip to the Northwest where he called on the mills he represents in the Southern California territory. He traveled both ways by airplane.
Offices of the Trower Lumber Company have been moved to Rooms 301 and 302, Lumbermen's Building, 110 Market Street, San Francisco.
The Hayward Lumber and Investment Company, Los Angeles, has bought the Whitson Lumber Company at Santa Ana, and the Newport Beach Lumber Compariy at Newport Beach.
Herb Klass, general sales manager, The Pacific Lumber Company, San Francisco, returned May 8 from a business trip to the Eastern States.
The Diamond Match Company has purchased the yard of La Porte Lumber Company at Ukiah.
Roy Hills, Wendling-Nathan Company, San Francisco, accompanied by his wife and son, paid a visit to McCloud, Calif. over the last weekend.
The sales manager of Dolbeer & Carson
Sonlq Fe Springs division: 13535 Eosl Rosecrons (Eerst oft Rosecrqns Turnoff, Sqnlo Anq Freewoy)
los Angeles: I 16 West I l6rh Sheel (Eqst off lmpericl Turnofr, Horbor Freewoy) FOR YOUR REQUIREMENTSColl Plymouth 6',8191
LONG DIMENStON-Complete Stock ot Dock-SPECIAL CUTTING-SPECIFIED LENGTHS
TI'tABERS
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Douglos Fir
Whire Fir
Hemlock-Dry & Green
Pine-Redwood ond
AtL INTAND SPECIES
"Lel us cc'rry your inventory-Reduce your investment" Relioble Wholesolers of West Coost Forest Products
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Lumber Company of San Francisco, Ifenry Hink, and Ed Seward, Southern California representative with headquarters in Los Angeles, were recent visitors to the company's sawmill at Eureka.
John J. Ifelm, formerly with Sunset Lumber Company, Oakland, is now a member of the Santa Fe Lumber Company's sales staff, covering the San Francisco Bay district.
The Pacific Lumber Company's president, A. S. Murphy, of San Francisco, left May 20 on a business trip to the Eastern States. He expects to be back about the middle of June.
Carl Bahr was elected president of the California Redwood Association at a meeting of the directors held in San Francisco, May ll.
Bill Honen, Mgr.
HEmf ock 5-5647
A new office has been opened in San Diego by Knute Rinde and Justin C. Evenson, where they will carry on a wholesale lumber business under the name, American Products, Inc.
George W. Gorman, wholesale lumberman, San Francisco. has moved his office to 503 Kohl Building, 486 California Street.
Announcement has been made that the Lillard-Simpson Company will hereafter be known as the Allied Veneer & Lumber Company. The offices of the company are at 2153 Sacramento Street, Los Angeles.
Northwest Door Company, Tacoma, has recently completed construction of a Douglas Fir Plywood plant with a capacity of 3,000,000 feet per month. Herman Tenzler is president of the company.
Tilialaale
TO CATIFORNIA RETAIL YARDS
43O 40rh StueetOAKTAND
Morgon 9. Willioms
IWX tB 5t t3
The S.S. Samoa, owned by the Hammond Shipping Company, has been chartered by the Wheeler-Hallock Company of Portland, Oregon, for use in the coastside lumber trade.
Borchers Bros., established in San Jose since 1896, opened a new building materials outlet at South First Street and Hillsdale Blvd. (South San Jose) last month. The long-established building materials concern maintains head offices at 396 North First Street in San Jose, and another branch outlet at Warrn Springs.
o Douglos Fir
o Ponderosq qnd Sugar Pine
o Redwood
o Plywood
{Moiling oddress: P.O. Box 3041, Ooklond, Colif.
PHONE: Olympic 8-288I . TWX: OA-410
o Shingles ond loth
R"y Colwell, of Pioneer Plastics Corporation, Los Angeles, announced the appointment of MacBeath Hardwood Company, Berkeley, as direct factory distributor for the Pionite line for Northern California last month. Pionite, a high pressure laminate, is manufactured in Pioneer Plastics Corporation's new, modern West Coast plant in the Los Angeles area. The company, which maintains headquarters at its Sanford, Maine, plant, is
the second largest producer of high pressure laminates in the nation.
Mac MacBeath, founder of MacBeath Hardwood Company, recently contacted Enterprise Commercial Company in Emeryville, for a storage system for the new line. The result was an unique Nova rack in two sections, each 10' 6" x lO' (105 square feet), a saving of 150 square feet for the two racks over conventional wood rack designs.
MacBeath Hardwood now maintains a complete warehouse stock of Pionite high pressure laminates and contact cements at its 930 Ashbv Avenue warehouse.
Recently oppointcd dirco fcoory didributor for Pionire high pr.isur. lominoter, ilccBcoth hod two speciolly-builr Novo rqckr (builr by Entcrprisc Commcrciol Compcny) inrtollcd to 3torc t{re complctr linc. Racks werc derignod to f,t Into new :ection of mqin worehourc which i: currcnlly undergoing remodcling,
Our lorge timber resources ond thoroughly modern plqnfs enoble you to get fhe lumber you wqnl when you wont it.
Stondord lumber items, mouldings) cut stock, glued ponels, interior trim, window ond door fromes, venetion blind slots ond furniture pqrts.
Expert finger iointing . Fost service on mixed cors.
Cooperoting fully with the Notionol Wood Promotion Progrom
Clary Corporation, San Gabriel, California, has purchased for an undisclosed amount of cash the assets of Turn-A-Bore Equipment Company, Fort Worth, Tex., according to a joint announcement today by president Hugh L. Clary and Paul Stevens, Turn-A-Bore president.
Turn-A-Bore manufacturers labor-saving machinery used by lumber retailers, sash and door companies and large tract builders for making and assembling of housing components.
These components include wall panels, complete door and jamb units, rafter and truss assemblies.
TAB has national distribution through dealers.
It willl be operated as a division of Clary, the announcement said, with Stevens becoming a Clary Corporation vice president and manager of this division. The Turn-ABore division will continue to lease its plant facility in Fort Worth.
Clary remarked that "we automation will be extended field and that Turn-A-Bore ning in this field."
believe that the advantages of more and more to the housing has made a significant begin-
The National Lumber Manufacturers Association credits Boston with coining the word "lumber." The phrase "lumber and other goods" first appeared in some Boston records in 16f.3. As far as can be determined, this was the first official use of the word "lumber" as referred to as sawn timber. The English, in referring to logs, timber, and boards. which littered the harbor front, used the term "lumbered up." The Colonists began to refer to such timber simply as lumber.
According to a recent announcement made by Gus Luellwitz, president, Southern California Lumber Sales has changed its firm name to Sequoia Lumber Sales.
Sequoia Lumber Sales will continue the respected tradition established under its former name. Grant B. Potter has maintained his title of executive vice-president and "Frosty" Foster is heading the sales staff. Accompanying "Frosty" on the sales team are Ray Lizotte, Johnny Cummins, and Al Wilson. All echelons of the company are functioning smoothly with the com-
Your big SEC(lllD lllYEl{T0RY at Anowhead is as close as your telephone Fast Service-no mattcr how mixed-up they are Phone or wrate in yolr orders Galls received in the forenoon will be scheduled for truck pack-up the same day.
Keep slow moving items out 0f Y0UR inventory leave the slow moving items lll YOUR SECOI{D ll{VEtlT0RY at ARR0WHEAD LUIilBER C0. yard. 0uali$-Dependabili$-Satisfaction-Service. Storage in Transit-L C I and Direct Shipments
petent assistance of Anne Dayne, the firm's "girl Friday."
Sequoia Lumber Sales will remain at their 815 South Ivy Avenue, Monrovia location. Their phone numbers are MUrray l-3597 and Elliot 7-2257.
Herb Grossman, former partner in Klamath Lumber Company in San Carlos, purchased Rayberg Lumber Company in Menlo Park last month. Rayberg, located on busy El Camino Real, specializes in serving the do-it-yourself and remodeling trade.
Felix J. De Rooy has been appointed Works Manager of United States Gypsum Company's Midland, Calif., plant. The announcement was made by K. M. Hepler, Pacific Division Production Manager.
A graduate of Montana State College, De Rooy joined United States-Gypsum in 1947 as Shift Foreman at its Eeath, Mont., plant, and the next year transferred to the plant in Sigurd, Utah. He served as plant Board Superintendent at Empire, Nev., in 1952, and, at the Plaster City, Calif., plant in 1954. Appointed Quality Superintendent at Plaster City in 1958, he came to Chicago the following year as Production Engineer, Pacific Division.
MAIII OFFIGE
Esrobliched 1905 tO Spear Street San Francisco 5 EXbroolr 2.0180
T(lS A]{GEIES (|FFIGE 1052 West 6th Street los Angeles 17 HUntley 2.8011
"lust Gall Alrowhead-Arowhead lumber Company always has it."
lo Serve All Southern Cqliforniq Deqlers
341 West G Street
COLTON, Golifornia rAlbor 5-|16,72
7862Burnelt Street
VAN NUYS, Golifornio TRiongle 5-0672
738 Eost 59ilr Street
tOS ANGELES, Cslifornia Pleqsont 2-3137
68O7 McKinleyAvenue
tOS ANGELE9, Cdlifornio Plensont 2-3136
25lO N. Chico Street
EL XIONTE, Coliforniq Gflberr 3-7345
iloRGAlt D00Rs for Every Use
M4{10 lnterchangeable Panels
Entrance Doors-All Types
Architecturally Conect Stairways & Entrances
FTUSH D(l(lRSASH-MAHOGA]IY -BIRCHlilAS(l}IITE_BEECH
FIR PTYWOODIAPAI{ESE PTYW(I(ID
NORDCO DOORS
TOUVRE DOORS
3 PANET DOORS F.3
FOUR PANEI RAISED F.44
X.8UCK FRONT DOORS
sAsH DOORS F-r3
RAISE PANET IOUVRE DOORS
SCREEN DOORS
FRENCH DOORS
DUTCH DOORS
FANCY FIR DOORS (ENTRANCE)
TOUVRE BTINDS
MONTEREY TYPE DOORS
"SOUTHERN AIR'DOOR
The California Lumber Merchant Gentlemen:
We notice recently that we have not been receiving a bill from you for The California Lumber Merchant sent ro our San Francisco office. We presume that you were sending this to us without charge because of our advertisement. We wrote you discontinuing this ad on September 13, 1960, and, therefore, we should have a bill for the magazine for a year from that date. Please send this to us.
H. B. GAMERSTON, Gamerston & Green Lumber Co., San Francisco, California.
Subscription renewals, new ones, letters of commendation ----all are gratifying to receive. We even welcome notes of criticism-for they prove, at any rate, that The California Lumber Merchant is read!
We particularly enjoyed hearing, however, from Mike Pritchett of Dill Lumber Company in Palm Springs, who called long distance from the desert spot to place a year's subscription to CLM. Now there's the kind of man of action we like!
And we urge all readers to do the same. Well, you don't have to call long distance-an ordinary four cent envelope is quite all right-but, if you aren't already, be a man of action, decide today to subscribe to The California Lumber Merchant.
-Editor.
Thonks for the Plug
California Lumber Merchant
Gentlemen:
Will you please enter a twoyear subscription for the Opaco Lumber Company, Las Vegas, Nevada, and bill them?
The writer was recently at this yard and extolled the merits of this publication. Mr. Pete Sylvester, the general manager of this operation, expressed the wish for subscribing.PAUL DRERtTP, Account Supervisor, Local Trandemarks, Inc., Covina, California.
Specifications for vermiculite insulating concrete floors on grade, with or without radiant heating, have been issued by Vermiculite Institute of Chicago. The folder covers mixing, placing, and curing of vermiculite concrete, as well as preparation of the base and the application of a sand concrete topping. AIA File No. 4-E-13. Write Vermiculite Institute, 208 South LaSalle St., Chicago 4.
Popular Kensington wholesaler, Vic Roth, owner of Triangle Lumber Co., was elected Section Chairman of the, Forest Products Research Society during the Society's recent two-day meeting at the Claremont Hotel in Berkeley, April 2O-21. Roth succeeds Vic Clausen who headed the Northern California Section during its highly successful past year.
Other appointments included the election of Eric Ellwood, University of California Forest Products Laboratory, vicepresident; and Bill Dost, California Redwood Association, secretary-treasurer. Kirk Cooper, now with Weyerhaeuser at Arcata, was elected trustee.
The two-day meeting began with technical sessions on Thursday which featured exceptional talks by Les Harter, now in charge of wood specifications for the State Division of Architects and Eliot Jenkins, immediate past president of WCLA and chairman of the National Wood Promotion Committee. Friday's program included an afternoon tour of the National Homes Corporation of California plant at Newark, currently producing three prefabricated homes per day.
A fire which broke out Friday night, April 7 at the Hayward Lumber Company of Coroni, Califortria, destroyid two buildings and damaged a third. Loss was estimated by Homer Emmerton, manager, at more than $50,000.
The largest building destroyed was a two-story, 32-footwide structure that contained the firm's most highly priced lumber. It included a truck and trailer load of quality mahogany, birch and ash plywood. The fire was contained, however, before it reached the company's offrce, trucks and other equipment.
(Tell them Aou sau it in The Californin Lumber Merchant)
Masonite Corporation is offering to builders using its products various promotional aids that are intended to echo the company's national consumer advertising messages at the point of sale.
In-addition, the merchandising courrsel of \{asonite representatives, who are experts in this field through training and experience, is available to builders r,r'ho purchase their hzrrdboards through dealer channels. according to Earl W. Hadlancl, general merchandise manager.
Promotion literature, a dozen display designs, product irlerrtification signs, advertising mats and illustrations and a printed guarantee of quality for the sales office or model home are offered.
The sales aids. Hadland saitl. enable builders to take full advar-rtage of Masonite's full schedule of color advertisements in leading publications.
"This sight-impact pre-selling does much to tell consumcrs that vour homes, built better witl-r Masonite brand pro<lucts, are a quality investment. Quality brand national aclvertising results in meaningful sales features when NIasonite products are used, displayed and iclentilied in builders' model homes."
Alan X{cllvain has been promoted to uresident of the .T Gibson Mcllvain Cornpairy of Philadelphia. He was previously vice president.
The occasiorl was celebrated at a dinr.rer which also rnarkecl the existence of the firm under continuous nranagetneut for 163 years. As far as is known, it is the oldest Iutnber companv ir.r the country, having been establishecl h t798.
Such A "Skinny" Column-l Don't Know WhatToDo...
I'm
Since 1952 WHOLESALE FOREST PRODUCTS
I
Could Inform
Support
Hoo-Hoo.
A tean.r-of-four tournanient will be tl-re main feature of the day with teams entered from several sections of the Northwest and from California classified bv handicao into thr_ee groups : Construction, Stanclard and -Utility. A ot-r"club nine hole tournament u'ill be available to those who ge T a hurry to get back to the clubl-rouse. Jim 1\{i11s and flg !q Vr1'are in charge of the golf arrangemellts ancl over $250.00 .worth of priz-es rvill 5e distributecl among the players by I\loe Thomas arrd Ted \\-ood.
The Gin Rumnry Tournament, starting at 3:00 p.m. irr the clrrbhouse lounge rrnder the clirectioli of Ross Carter
ancl Don Barker, rvill draw a large grorlp of players u'ho clon't want to be too far arvay from the bar, .ivhiih r,vill be "on the horlse" from noon till mi<lnieht. Tl-re bulTet dinner. alrvays a splerrdirl display of culinary"clelights in the Errgene Countrv Club clining room, rvill cap tl.re day's events for tlie 500 to 600 lumbermen expected to attencl.
Additional members of ttre committee are : Registration, Jack X'{cDonalcl, Colen Garoutte, ar-rcl Kerr Broachvater; Publicity, Art NIilhaupt; House, Bill Erskine ancl Val Gardner; Finance, Noel Wicks ; Hotel Reservations, Don Davis.
GO., Inc. Speciolizing in DF Interior ond Exterior Jombs ond Cut Stock Also lumber - Wholesole Only Sugar Pine For F-A-S-T ANd DEPENDABLE SERVICE CALL: RAymond 3-6557 White Fir Ponderosa Pine Spruce Douglas Fir Redwood Vern Poquette Eugene (Gene) Courchoine 7125 Telegroph Rood Los Angeles 22, Colifornio
From left: Nels Sondstrom, generol chairmon of the Willomette Volley Hoo-Hoo's upcoming golf tournomenr; Bob Adoir, Jr., president of Willomere Volley Hoo-Hoo; ond Art Milhoupt, in chorge of publicity.
"ller most remarkable teaching project, the 160-acre model tree farm which sl.re and her husband operate in Orting, \Masl-r., is know as 'Tomol1a,' a Chinook Indian name meaning'Tomorrow,' symbolic of the future benefits of conservation," said the citation.
"There each year 2,000-odd students and their teachers see how stands of trees should be thinned: how soil erosion. disease and fire can be avoided; and learn of the interrelationship of all forms of life.
"Mrs. Griggs' influence is felt not or.rly in her native \,\rashington but throughout the entire Northrvest."
First quarter earnings of Diamond National Corporation and its consolidated subsidiaries remained stable despite a sales drop of seven per cent. Per-share earnings weie reported at 62c for the first quarter (12 weeks to March 26) of 1961 as compared to 63c for the same period in 1960. William H. Walters, president, announced- the results at the company's annual meeting held in April.
Diamond National's sales for the firsr ouarter were $51,692,000, compared with $55,482,000 for the 1960 period. Earnings after taxes on income amounted to $2,952,000, compared with $2,982,000 for the 1960 quarter. All figures include the results of Diamond's Englith subsidiary,- The Ilartmann Fibre Company, Ltd.
Mr. Walters attributed the lorver sales to continued softness in markets for Diamond National Droducts and to the general decline in the economy as a w6ole. Both these conditions became apparent in the second half of 1960 and continued through the first quarter of 1961. Diamond's favorable earnings in the first quarter of 1961 were due primarily to the e-fficiency and cost-control programs introduced during 1960; the results of these progiams will continue to be reflected in company operatibns- this year.
fn commenting on the outlook lor 1961, Mr. Walters said, "f am optimistic about Diamond's performance for the remainder of the_year. The company ihould benefit from any improvements in the general economy and our sound competitive position should enable us to continue as one of the leaders of our industry."
Diamond National procluces paperboarcl, folcling cartons, labels. advertising materials, molded-pulp packaging, lumber. matches and woodenware. The company als6 olerates 79 retail building-supply stores on both coasts.
- Jages__\. Pynes_has taken over as chief lumber inspector for the Western Pine association, the largest lumber producers' association in the United States, ii was announced today _by W. E. Griffee, secretary-manag'er. He succeeds Vern Johnson, who retires May 1 ifter 41 years of Western Pine grading service.
_-Pynes, a World War II air service veteran, has had 20 years experience in lumber grading and inspection, starting.with several years of gradlng work at the ijdward Hines pine mill at Burns, Ore on. Ee ioined the association staff in 1948 and was named assistint chief insoector in 1958.
-As chief inspector Pynes will head up a 32-man staff of expert lumber graders whose work is^the maintenance of grade standards for the 8 to 9 billion board feet of annual
FOR IIIIPORTED tUi,lBER FOR EXPORT SHIPMENT
Alamed-a, California. lt offers importers, exporters and processors of lumber and plywood all these services at one'advantageous location .. l-oading, unloading, storage,. drying, planing and processing of lumber; grooving, processing'ant storage.. 0f plywood-and on-the-spot rail, truck and ship connections.
lnquiries Regarding Rates and Charges Should be Made to the
lumber production in the L?-state \Mestern Pine region mills produce U.S. softwood lumber output.
By Hook Or By CrookWestern Pine region. about 30 percent of all
Ever use the term "by hook or by crook?" If you have, you have been using an old forestry expression.'The National Lumber Manufacturers Association gives this explanation for the origin of the expression. In feudal times all forests belonged to the lord of the manor. The peasants were not permitted to cut trees, but had permiision to secure for heating and cooking what undeibrush, limbs, twigs, etc., they could reach "by hook or by crook" ; i. e., what they could cut down with a pruning hook or pull down with a shepherd's crook. This servedlhe useful purpose of keeping tree stands clear of underbrush and of superfluous and dead limbs.
o Douglqs Fir in sizes 24" x24"
o Pfqner copocity for surfocing 1o24" x24" *'ft; Re-Mfg. focilities for resowing to 34" x 34"
we crrn't find it .we'll mske it
as chairman of the aviation and industrial committees.
STEPHEN L. "ROY'' WHIPPLE, 79, longtime lumberman of San Francisco, California, died April 20.
A native of Fort Bragg, Mr. Whipple began his lumber career in the 20's when he became associated with Ralph Bull in the operation of Bayside Redwood Company in Eureka. He later formed the Bayside Steamship Company and, after several years in that operation, joined the E. J. Dodge Lumber Company. More recently, following several years with Van Arsdale-Harris Lumber Company, Mr. Whipple had been operating a lumber brokerage of his own in San Francisco.
Mr. Whipple leaves his wife, Vera, of their San Francisco home; a son, William J.; a daughter, Mrs. Dorothy Hill of Albuquerque; one grandchild and three greatgrandchildren.
LESTER J. CARR, prominent businessrnan and lumberman, died April 26 ln Car' michael, California.
Mr. Carr founded L. J. Carr and Company, wholesalers, in Sacramento in 1937. He sold his holdings two years ago to go iuto other business ventures. He was a past president of Forest Products Research Society, chairman of the promotional committee of the Western Pine Association and chairman of the Natior-ral Lumber Mannfacturers Association.
Mr. Carr was president of the Sacranteuto City-County Chamber of Commerce in 1959, chairman of the executive committee of the Chamber of Commerce in 1960 and served
Mr. Carr was a member of the Ben i\li Temple of the Shrine, Concord Lodge 117, Blue Lodge, Sacramento Commandery 2, Knights Templar and the Sacramento Consistory of the Scottish Rite. He was also active in the Golden Empire of Boy Scouts arrd a member of the Sutter Club.
He is survived by his wife, Mrs. Imi S. Carr; two daughters, Mrs. Carol Hill and Mrs. Ann Dickinson; and seven grandchildren.
MRS. BLANCHE N. WHEELOCK, widow of the late Edward U. Wheelock, pioneer lumberman of California and the Pacific Northwest, died May 5, at Fairfield Sanitarium in Los Angeles. Funeral services were held at the Hollywood Baptist Church on May 9.
C. C. GANAHL,76. owner of the C. C. Ganahl Lumber Con-rpany of Los Angeles, died May 11.
Mr. Ganahl, a lifelong resideut of Los Angeles, left his widow, Margaret.
Monford A. Orloff, President of Aberdeen l'lywood and Veneer Inc., Aberdeen, Washington, has anrrounced that their Harborite Plant Division is expanding its line of medium density overlay plywood. "In addition to our nationally advertised Harborite line," said Orloff, "we are adding a new line to be krrown as HARBOR CreZon overlaid plywood." CreZon, the popular overlay manufactured by Crown Zellerbach Corporation,
will give Aberdeen Plywood cotnplete coverage in the rnedium density overlay plywood field.
Harborite, the original medium density overlay plywood, was developed and first rrranufactured in the Harbor Mill in 1944, and distributed by the Harbor Plywood Division, through its 32 warehouse outlets throughout the nation. Long before its recerrt acquisition by Aberdeen Plywood and Veneer, Harbor Plywood had been recognized as the leader in this field u'ith its line of Harborite products.
According to Mr. Orloff, new manufacturing techniques have been adopted and practiced over the past few months, with thc company utilizing a11 engineering and research facilities available in concentrating on quality control and efficiency of production.
Mr. Orloff said, "with the acldition of HARBOR CreZon overlaid plywood as a companion line to Harborite, we shall now be in a position to offer our customers the most versatile line of medium density overlay panels in the industrv."
Southern Lumber Journql
To Chonge lts Nsme
Effective with the JUNE, 1961, issue,THE SOUTHERN LUMBER JOURNAL will change its name to THE LUMBER JOURNAL.
Ownership will be the same. All personnel will continue in present capacities. The mailing address will be the same. Policy will be the same, according to announcement from Richard B. Wand. Editor arrd Publisher.
Estqblished 1943
Monufocturers ond Distributors
PACIFIC COAST ATDER & MAPI.E TUMBER
Furniture & Turning Squores-fqrd Stocks on hond or DIRECT SHIPMENT by t. R. SMITH HARDWOOD SATES COMPANY, longview, Woshington.
This qttroctive rubber stomp con be yours by sending o check for $2.0O to the following qddress:
H. W. Koll, State Chairman of Southern Califomia HoeHoo 1707 West 49th Street, Los Angeles 62, Calif.
llistribution Yard: 8731 Gleta Street
Downey, California
SPruce 3'0337
llorthwest Sales Offce: P.0. Box 966 longview, lVashin$on HAmilton 3-8210
The young Swede entered college for his freshman year, and in a short time a bunch of upper classmen got hold of him to work him over a bit. The spokesman said to him:
"Olof, I'm going to ask you a question in mathematics, see? And when I ask it, I want you to answer very promptly, see, and be sure you have the right answer. Lfnderstand?"
"Ay do de best Ay can," said Olof, submissively. He looked much, much dumber than he really was.
"See what you do. Now here's the problem: If a hen and
This price includes stomp ond green ink pod. Wide spreod ottention wos oroused lost yeor ot the oppeoronce of this imprini on outgoing moil.
a half lays an egg and a half in a day and a half, and it takes a cockroach with a wooden leg seven hours to kick a hole through a cake of Sapolio-how old am I?"
And without a moment's hesitation, the Swede answered -"p91fy-f9q1." The questioner was very much surprised. He asked:
"FIow did you get that forty-four?"
"Vell," said Olof, "if you lissen Ay vill tole you. My brudder Bengt he ban only yust half crazy-an' he ban twenty-two."
According to the National Lumber Manufacturers Association, one of the tallest living trees in the world can be seen in North Dyerville Flat, Humboldt State Redwood Park, California. The tree, a California coast redwood, is 364 feet tall, and twelve feet, seven inches in dameter.
The Public and You An Editorial.-------.
Home Ownership at Highest Level . An Editorial.--.._...
Vagabond Editorials-.."..--
Woodwork Institute Holds Outstanding Convention....-.._...---.---
New Jackpot Firm Gives Its Customers the Odds.,,,___, Arcadia Lumber's Home Fair A Huge Success-.--..._--.
NRLDA Board Launches Home Improvement Program..--__-.--
White Pocket-Dead or Alive?
At a committee meeting May 16th, conducted at the Central Manufacturing District Club, Los Angeles HooHoo members unanim,ously selected the following officers to serve during the 1961-62 fiscal year:
Joe Petrash, president and snark; Chuck Lember, 1st vice-president; Rex Wells, 2nd vice-president ; Rex Oxford, 3rd vice-president : Ben Gardiner,-secretary-treasurer; and Don McNew, assistant treasurer. Don Gow was nominated vice-president in charge of golf and Lee Kramer was named vice-president in charge of publicity and membership.
This slate of new officers was presented to the general membership at the May 19th meeting at Hacienda Cbuntry Club. It is expected they will be elected to office at the June 16th meeting at Inglewood Country Club and will assume their respective duties in September.
The nominating committee was chaired by Don Braley, and included Harvey Koll, Ole May, Roy Stanton Sr., Harold Cole, John Osgood and Dee Essley as members. In the past nomination has been tantamount to election and from indications the above mentioned Black Cats will lead the club during the next year.
(Continued from Page 77 )
Here again, this is nothing more than a direc( loan program at an uneconomic rate of interest and it amounts to subsidized rental housing at the taxpayers expense. What it amounts to is public housing for the middle-income families. They are doing by subterfuge that which they have not been able to do by outright direct loans," he continued.
"There is also a new program in the bill setting up a new program in FHA to insure larger home improvement loans on the security of a second mortgage or other security deemed adequate by FHA. This would permit loans up to $10,000 f.or a 2S-year term at six percent interest. It applies in urban renewal areas as well as other areas, and is designed to restore and upgrade older homes which are worth saving. There are certain limits and restrictions on such loans to prevent abuse. I think that Congress will probably reduce the maximum term and possibly the maximum amount of loan and will also spell out the security to be taken for the loans. Regardless of the many objections to the bill, Congress will probably give the President most of what he wants," Mr. Else said.
Paul V. DeVille, immediate past president of NRLDA, urged that consideration be given to changing of the name of the National Retail Lurnber Dealers Association. He said that 50 percent of what we sell today is not lumber, and yet we still call ourselves lumber dealers. He also felt that the word retail should come under close scrutiny. "No one today likes to buy at retail prices," he said. "People like to buy direct from the warehouse or discount houses. We certainly aren't doing ourselves any good in the market place when we call ourselves retail lumber dealels. Even the word, dealers," he added, "has an unpleasant connotation to many. Are we dealers or are we merchants?" he asked.
Raymond H. Harrell, executive vice president of the Lumber Dealers Research Council. told the Board that 1960 was the most
25914 President Ave., Horbor City, Colif. P.O. Box 667
DAvenport 66273
Telephones: SPruce 5-3461
TErminol3-6183
Monufqclurers
successful year the Council has ever had. LDRC added 100 new members and continued its methodical advancement that has been shown year by year.
Among new developments at the Council are a new one and-a-half story truss, construction of 12 research houses at a Minnesota Nike site, and an entirely new research house at St. Charles, Illinois, being built in cooperation with the Masonite Corporation. This latter research house, Mr. Harrell said, was "real wild."
Mr. Harrelll stated that liaison between the Council and building products manufacturers was excellent and a number of new programs are going into effect. He said that LDRC is doing everything possible in the field of research to keep lumber dealers ahead, and that he will keep NRLDA informed of all progress.
A new Ply-Veneer point of purchase unit combining a colorful display panel and an informative literature piece on ideas, plans and helpful tips on working with Weyerhaeuser Ply-Veneer panels is available to help dealers stop and sell the walk-in trade.
The display panel consists of 12" x 17" piece of PlyVeneer silk screened with pertinent selling points. It has an easel back for standing on a counter or the unit can be easily hung on a u'a11. Convenient 3" x 6t' pocket s?ed literature pieces are supplied with the display board. The fold-out literature piece is designed to show home owners and do-it-yourselfers how to work with and how to use utility panels of Ply-Veneer for garage, attic and_ closet lineri, ilso for ceiling tile backing sheets. Detailed plans for a folding screen, and partition, wardrobe, playhouse, toy chest and storage box fabricated otlt of Ply-Veneer are also included in the literature piece.
The complete display is available to Ply-Veneer dealers without chirge. Weyeihaeuser Company, Box E, Tacoma, Washington.
Hardwood & Softwood Lumber
Imported & Domestic
SPECTAL SERVICES FOR SPECIAL ORDENS
Customer Milling a Specialtg
WHOLESALE LUMBER CO.
Dan C. Hilton, Owner-Manager
6.2-QlD,
Wells Custom Millwork - GOOD MIIIWORK
Architecturql Woodwork Pqtterns Accurqlely Motched . . Detqil Sticker Work. All Moldings vp lo 4"X72"
Speciolizing in Hqrdwoods ond Softwoods. .. BAND SAWING
We Stock "T" Aslrogqls in the following Woods:
Fir - Sugor Pine - Philippine MohogonyDomestic AshDomestic Birch qnd Wolnut
WHOLESALE LUMBER
"Serwing the Colitornis Lumber lnduslry"
MIXED SHIP,i ENTSRAlt or TRUCK AND TRAILER
Gorgo - Roil - Truck & Trqiler
New Phone; Hlgote 4-O6i13
P.O. Box 615
OAKLAND 4
Jin Hcnddck
H. W. "HonlC'Alddch
DOUGTAS FIR,. PINE. PIYWOOD. ENGEIJYIANN SPRUCI ilTOULDINGS & JAftIBS
t3625-C Venluro Boulevcrd, Shermqn Ooks, Colifornio Southern Csliforniq Representctive for Dont & Russell, Inc.
TRiongle 3-2663
TWX: Vnys 5474
June
Night-and-Day Furnishings Market-June 1-2. Los Angeles Home Furnishings Mart. Thursday-4'36-19'00 p.m. Friday-9:00 a.m. to 5:00 p.m.
San Diego Hoo-Hoo Club-June 4. Annual golf tournament at Singing Hills Golf and Country Club.
National Oak Flooring Manufacturers Association-Mid-Summer Meeting-June 6-7. Peabody Hotel, Memphis, Tennessee.
Pacific Coast Home Builders Show-June G7-8. Palace Hotel, San Francisco. This is the third annual conclave and lumber dealers are urging their contractor friends to attend.
IHPA Luncheon-June 7. Commercial Club, San Francisco.
Redwood Empire Hoo-Hoo Club 65 and Black Bart Hoo-Hoo Club
l8l-Annual Forest Lake Family T[Ieekend-June 9-11, Forest Lake Resort. For reservations: Jim Maher, Art Bond Lumber Company, Box 537, Cloverdale (Phone TWinbrook 4-3326), or Rod Huston, Napa Builders Supply, 3183 Jefierson, Napa (Phone BAldwin 6-3797).
California Redwood Association-Board of Directors-June 12 (tentative). 576 Sacramento St.. San Francisco.
Meeting May 15, at the Santa Barbara fnn, the Ventura-Santa Barbara Counties Lumbermen's group enjoyed two educational films presented by the Ed Fountain Lumber Company of Los Angeles.
Ben Bartels of Ventura presided. Executive vice president Paul R. Hol- Executive president lenbeck of SCRLA made the arrange- lenbeck ments for the meet.
Los Angeles Hoo-Hoo-Ette Club No. l-Dinner Meeting-June 12. Rodger Young Auditorium, Los Angeles. Swiss steak dinner, $3.45 including tax and tip. Open meeting, guests are invited.
San Fernando Valley Hoo-Hoo CluLJune 13. Meeting open to all members and prospective members. The Rafters, Sepulveda Boulevard and Parthenia Street, Van Nuys.
San Francisco IIoo-Hoo Club 9 Baseball Night-June 13. Giants vs. Dodgers. Dinner at Channel Inn, San Francisco.
San Francisco Hoo-Hoo-Ette Ctub 3-June 13. Installation of new officers. 5:29 p.m., Torino's Restaurant.
Terrible Twenty Golf Tournament-June 15. Ojai. H. M. Alling, TTT secretary.
Western Kiln Clubs, thirteenth annual meeting-June 15-16. Medford, Oregon.
Dubs, Ltd-June 16. Annual family outing, golf at Del Monte Country Club, reservations Mark Thomas Inn.
National-American Wholesale Lumber Association-Annual Meeting-June 2O-72. Hotel Mark Hopkins, San Francisco.
Willamette Valley Hoo-Hoo Club-June 23. Twentieth Annual Golf Tournament at Eugene (Oregon) Country Club. Cards for those who don't golf, bufiet dinner in the evening.
Georgia-Pacific Corporation has opened a new warehouse at 320 Commerce Circle in Sacramento bringing the company's string of California warehouses to a total of nine. The new Sacramento outlet will be managed by Max Thomas and is under the supervision of E. L. "Rif" Rifenrath, manager of G-P's northern division warehouse chain.
Fire of an undetermined origin caused an estimated $100,000 damage at H & H Lumber Company in Seaside last month, but the firm is continuing to do business "nearly as usual" while the fire damage is being repaired. The blaze destroyed a large warehouse housing electric appliances, roofing and plywood, as well as a truck and fork lift.
Serving All Southern Cqliforniq lumber Yords - Cqbinet ShopsFurnilure Mqnufqcturerr qnd Wholesqle Lumber Distributors
Gives wood lastinp protection qgainst dry rot, riildew, roredos, limnoria, termites, white a-nts, wood lice, fungoids, parasites. Easy to use-blush, sprav or dip-dries /asf-exielieni base fo_r paint. Ask for it by Ixrme. lnsrst On 0RlctilAl-composirecoppe. CUPROLIGNUM
Fhenolic Wood Preservative
WHOLESALE LUMBER .
e24t.Green sr. ltUrrCy l-6342
'ASADENA, Gorir. TWX PqsGql 7016g
Wesl Coost Wholcsale and Mill Represertotive AIL SPECTES .
IU'NBER PLYWOOD.. ATLIED WOOD PRODr'CI5Via Dircct Shipmcn?RAIL CARGO TRUCK.&-TRAIIER
Now You can turn out Pte-nung Doors qulckly and accurately for yout Contractor customers. Th€ operator merely places both the door and jamb In the KVAL Routing-Boring Machine and does not have to shift them during the operations of borlng, rouflng, and applying hinges. write tor the l(vAl, catalog describing this machine and others for manufacturing and sizing doors and plywood,
cLlS3tFtED lDvEnTlslilHosltion w.illd s!.qo t.r !!n., "T";*iqfli,;1ifi*li,l$jiF,li,r#l;lt"'i';e.i:i'r'#
Cld.lnl drtor tot copt, 5th .nd mil
LONG ESTABLISHED LUMBER COMPANY-has opening for aggressive salesman, fully qualified in tract and apartment lumber rdd'uirements. Must be - a6le to show record of -sales atility. Pelmanent position with assured future, salary and- commission. Please encloie full resume in first letter, including telephone number. and be assured that all correspondence will be treated in strict confidence.
Address: Box C-3092, The California Lumber Merchant
l(l8 W. Sixth Street Bidg., Room 508, Los Angeles 14, Calif.
TOP OPPORTUNITY-So. Calif. Salesman. Mill output of qualitv studs T&T-Dimension T&T & Flat Cars-Pine boards-all looking for dependable salesman to move in Southern Calif. for well-rated estabGhed wholesaler. If you can move above in quantity, this is excellent opportunity. Split profit. Address reply to Box C-3093, The California Lumber Merchant
108 W. Sixth St. Bldg., Room 508, Los Angeles 14' Calif.
PERSONNEL-with initiative, imagination, ability, and desire to merchandise lumber, building materials, hardware and profit packages for major retail lumbei and building material chain of stores. S6nd experiince qualifications, age, references, and earnings. All replies kept strictly confidential.
Address: Box C-3089. The California Lumber Merchant 108 W. 6th St. Bldg., Room 508, Los Angeles 14, California
LUMBERMAN recently sold interest in large retail yard. Desires challensins position wifh retail or wholesale lumber organization. Experienc6d in production as well as retail and wholesale levels. Free to relocate.
Address Box C-3043. The California Lumber Merchant 108 West 6th St. Bldg., Room 508, Los Angeles 14, Calif.
EXPERIENCED LUMBERGAL-Comptometer operator.
Address: Wilma Thompson, '107 East Ramona Road, Alhambra, Calif.
READY-TO-WORK Lumberman. Energetic, Ambitious. Want position with future in progressive firm. More than 2 yeats'experiince as counter salesman and order filler, Good sales record. College 2 years. Aee 21. Draft exempt. Will move.
Address: Bernard Burton, Jr., 1607 East Central, Fullerton, Calif. Phone: LA 6-1750
l{amcs of Advertiserc in this llcpartmlnt using a lor llumber cannot be divulged. All inquhi* and raplhs should bs addrcssed to Bor shown in ths advartiscmant.
LUMBERMAN-wiIh 25 years experience in the retail lumber and u"udittr "iiieiit uusi"ess -as maniger' accountant, credit man and salesmir, desires position in San P!p-go. - ------ AtiaiisJ go'* C-go8a, The California Lumber Vpt"]+i rOg-W.-oltt St. Stag" Room 5G, Los Angeles 14, Calif. exPerience in L.A. area. desires position with opportunity. ' Adiress Boi C-3083, The ea[fornia Lumber Merchant ioe-W.-oih St. Stag" Room 508, Los Angeles 14' Calif.
WawtpO PARTNER-Flush Door Plant, So. Calif' Must be "ioiUiJ u*""tive and sales, preferably with investment' Ideal labor ;6i. n; Plant. Establistieit uusineiF' Own-er in seriorrs accident'
haaitss: "o* "-t**, The California Lumber Mqt{+.I roe WJJI Sixth St. 8169., Room 508, Los Angeles 14' Calif'
PROPffiTY FOR SAI.E
2.2S ACRES M.2 PROPERTY in center of Van-Nuvs-.and San F;r";;A; V;ttiv. eu paved, all fenced and all prrblic facilities connected. Improved with large open shed--44 x 184 feet' steel posts and iiia"rs, its. 6 x I concrEte tiitn Uuilains. Both buildings subject to modification for many uses.
Aaatess,-fta"k H. Burnaby, 710 No. Foothitl Road, Beverly Hills' CaliforniC. Phone: CR 6-4955.
"."a "totae" sheds. all blacktop, all fenced. Office and store buildi"er. tt".Ll De-Walt Saw, and Hyster Optional. Perfect plant for do--ii-yourself. Priced for quick sal9. Call: Elliot 9-6197
LUMBER YARD-located in Riverside (Arlington) California' 2.g acres, approximately 20,00O sq. ft' Offi-ces & warehouses, RR Sourr. zoned-C-3. Ownir wishes tb retire. Phone or write: -^Roliert Sweaney, 9535 Magnolia Avenue, Arlington, California Phone: OV 9-4541 or OV 9-7554
HEAVY FORK-LIFT TRUCKS RENTALS AND SALES
MacKAY MILL SERVICE
822 - 6glh Avenue NDptune 8-9428 o Oakland 2l' Calif.
PRACTICALLY COMPLETE-Drv Kiln Equipment, including boiler, smoke stack, etc. Good conditio4, low -price.
Address: Frank H.'Burnaby, 710 No. Foothill Road, Beverly Hills, California. Phone: CR 6-4955.
Cable Address: MERMENTO
Ofilces, Yqrd, Covered Storsgeldeql Arrongements for Wholesqle Lumber OPerotion
- Adjacent to Sqnfo Ana FreewaY -
COITPIETE MILLING and KIIN.DRYING FACILIIIES with 2 Spur lrocks Avqilable
Alternate rules for the grading of boards, sheathing and form lumber manufactured in 11 species have been published by the Western Pine Association effective April 1.
The rules, issued as a supplement to the 1961 official rules of the association. are virtuallv identical to those of the West Coast Lunrber Inspection Bureau. They were adopted as alterr.rates on an interim basis while industry groups continue studies on grade standardization.
Also included in the supplement is a rewording of a paragraph in the rules in respect to reinspections, a table of knot sizes for decking, and changes in wording in two other paragraphs.
Copies of the alternate rules may be obtained by writing for Supplement No. l, to the Western Pine Association, 510 Yeon Building, Portland 4, Oregon.
(TelI them Aou sau it in The California Lumber Merchant)
Hardwood Co,,,......-...-. *
Angelus Hardwood Co..-.-..,---....29
Arcata Redwood Co...--.....-..-....... *
Arizona, Hardwood, lnc,.-,.......,-10
Arrowhead Iumber Co...-.--,--,...---49
Artesia Door Co., Inc.......----..-.--9
Associated Molding Co.....,...........62
Associated Redwood Mills..-...-... I
Atkins, Kroll & €o...........--...-....39
Atlas Lumber Co,-.--.----.----.....,-,..,- r
Avram Lumber Co..---..-.---.-.-...----.*
Jackpot Lumber Co.-.-.......----.-..---.25
Jamb Dandy Lumber Co.--....----....52
Johns-Manville
Fairhurst Lumber Co.--.-.......-... Fern Trucking Co.--........--..----Filon Plaslics Corp.....-.-----.---..
Founfain Ibr. Co., Ed----....-.-.. Freeman Co., Stephen G.-.-,-.Fremont Forest Products.-....-----
Galleher Hardwood Co...-.,-.-..-.-. * Garden Land Co., lrd.-.-...-.,-........ i
Georgia-Pacific Corp-..................6, 7
Georgia-Pacific Warehouses.......... 5 Golden Gate Lumber Co..------,-.-...51
Gosslin-Harding Lumber Co..-......'
Great Western lumber Corp.....-* Greenfield & Son, H. M..-.-.-.--.-.59 Grove Wholesale Lumber Co.--....58
Johnson-Flaherty, Inc..........---..-.-*
Jordan Internalional Co,.--------,---*
Jordan Sash & Door Co., F. [.--.*
Kelley, Albert A.........--..,,....-..-.-.*
Kent Whsle, Lumber, Paul E.----21
Kilgore, Robert P.-.-..---.-..-.--..--.-.. *
Kvalheim Machin€ry Co.----------....61
L. A. Dry Kiln & Storage, lnc....*
Lamon Lumber Co........-..-.-----.......33
Lasco f ndustries-.................-..-....-...27
Lashley Lumber, Inc..-.-.-....-..---..61
Linderman Wholesale Lumber--.-I9
Long Bell Div.-lnJ'l Paper Co.-. *
Looo Lumber & Mill Co.-.....-.-...53
Los-Cal Lumber Co...-.....--.-.-.....---56
Lumber Cenler Millinq Co..-..-.-*
Lumber Terminal, 1nc.1............-..-.31
Nelson Lumber Co., H. M.--------..55
Neth Lumber Sales, A. W.-...-.....60
Nikkel lumber Co., R. F........... *
Norco Distributing Co...-.--...-..----.. *
Oliver J. Olson & Co.-...-........-.... *
Oregon Paciflc Forest Producfs.. *
Osgood, Robert S...--..----..-..........*
Oxford Lumber Co., Rex.........-.. *
Pacific Fir Sales-.....-.-...-.................37
Pacific Lumber Co., The----.-.---.-.. *
Pacific Lumber Dealers Supply..58
Pacific.Madison Lumber Co....-..--16
Pacilic Wood Producfs.--.-..-.....---.. *
Padula Lumber Co., E. A............. *
Pan Asiatic Trading Co., Inc....-44
Parmco ...........-....
Paul Bunyan Iumber Co.....--...,----'
Peerless Lumber Co.-------.-...-.,-.---54
Peirce Co., Al..-.....-..-..-.-...............47
Penberthy Lumber Co.-................. *
Pernell Iumber Co..-............-.,,-*
Perry Inlernational Corp..----------*
Philips, Whsle, Lumber, Don Jr...6l
Pickering Lumber Corp...............18
Placerville Lumber Co.......----,-,-,- r
Regal Door Company-...-.--------,.-. *
Ricci & Kruse Lumber Co.-.-...----.. *
Richkraft Company,----.--.-..-.--..----.. *
Rounds Lumber Co..-..--.--..----..------*
Roy Forest Products Co...............44
Del Valle, Kahman & Co.............49
Diamond W Supply Co.............,.37
Diebold Lumber Co., Car1............45
Dooley & Co.-.-,...........-.......,.......63
Douglas Fir Plywood Assn..........*
Durable Plywood Sales-.,.--Cover I
Smirh Hardwood, l-. R.......-.....-.....56
Smith-Robbins Lumber Corp.,--.--..22
So-Cal Building Materials Co..... *
Solana Cedar & Millinq Co.....--.. *
South Bey Lumber Co.I................61
Stahl Lumber Co.,..........,.-....,.......51
Standard Lumber Co., Inc,----.... *
Stanton & Son, E. J...,-.-----.-.-...---35
Strait Door & Plywood....--Cover 4
Strable Lumber Company--....-..--... *
Tacoma Lumber Sales, 1nc.........12
Talbot Iumber Co.-,-----,.-.--.....---. *
Tarler, Webster & Johnson..Cover 2
Triangle Lumber Co.-------......-..---. *
Twin Harbors Lumber Co..-.----.-* U, S. Plywood Corp...-.
Union Lumber Company United Whsle. Lbr. Co.
Yancey Company.....-.-..:1..--.. Ziel & Co., Inc.....,..,-....,...-,.
Docby I Co...--..-..-..---.-..-..-.-..IDgmood Gl26l
Ed Fountaln Lmbcr Co...--..-..-..............,1,Ud1ry
Erlcy E 'on, D. C.-----..---...............-.RAymond
5-6331
Long-8.11 Div,-lntl. Pc4rr Go........-...Hubbad 3-Oil63
l. A. Dry l(lln E Storqg., lnc,...-......-...ANgelur
lor-Col lmbcr Co..--................-...-...........1,Ud1ow
llohogmy lmporlirg Cmpmy...-..-.......---.llUrrcy
Illoplo Bro:., lnc..-............--...-..-..-..---...Obil
llo.krlrm lunbcr Soler, H. E,....-...........NEvcdo
3-6273
2-5311
2-28O1
t-2536
6-Oltl6
lllorquorl-Wolfc lunbrr Co........-.......HOllywood tl-755E
llq Hqdwood Conpoy.......-..--............NEvqdq 6-1009
lltCloud lumbcr Go.---.............................VEmont 8-4963
lrluluol Moulding md lmbcr Co.---.----....FAGUlty l-oez
Nalno-Rqcd lmbcr Co.-.............-----..-.lllonglc
3-lO5O
Nebon Lmbcr Co., H. lll.-.-..............---RAymond 3{1143
Ncth Lmbar 5olo, A, W.....................tR1o91e 3-2663
Ctregon-Pocif,c Forert P.od, Corp-.......-...PArkwa1 24520
Orgood, Robert 5.....---.--.................-..--...-DUn|<irk
Oxford lcmber Co., Rcx----.............-..-Axmln3lar
Pcciflc Flr 5o1s.......-..-...-..-......-.....-----t[Ur]q
2-8278
3-623t
Poci0c tumber Co., Tho-..-....-.....-..-......-l{Urroy l-9321
Pci0c-Modiron lumber Co.-.-..-....-..--...------SPru<e
Pocif,c lllood Productr--.-..--.---....--------MAdlron 8-7261
Pqn Ariqtic T.oding Co., lnc..--....-------Rlchmond 7-7524
Pcnberthy Lumber Co......................-....-..--tUdlow
ttdrl Lmbrr Co..---.--.---...........................AN9G|6
Slcrdord Lumb* Go., In<........-..-.......Olcodcr
Stnlon t gon, E. J...-........-..-....-......-...l,Udlow
itcGomicl t Bqler.-.--....---...--.....-..--...---}|Emlock 2-7 4 'il Artd|lc ?cb Cml. Co.....-.-....-......5Prucc 3-450i1
Womn |toutlw..t, lnc....-..-...-...-..-..-5Pruc. 5-2491
SASH-DOOR5-n| LtWOlt(-tClEENS-t^otlDlNHuIDING tArEltAts
At.rio Doc Co.. Inc....-..-.--.--...........UNd.rh111 5-t23:l
Arrociqted llolding Co................-..-.-...RAymond 3-3221
! t J Door Jmb Co.----.............................AN9e1ur E-1831
llg Bcn Soh E Dor Go....-...-....-.Cunbelldd 3-7533
llur Dlmod Cmpoy...-..-..-..-.....-..Ilclmdd 9-42lt2
Colifornlo Door Go. of 1.A., Ihe.-.-........!Udlow 8-2141
Collfomio Pmcl I Vmcr Co,...----.-.-...rllA.liron
PNODUCTs
Boldl-Beocom Lumbcr
Bonnlnglon Lmbcr Co...-....-.---.....-....Olympic
Bruce Co., Inc.. E. l.----.-----......-------------...-XEllog
Cqlifomio lumber Sqler.--....-------..--.....XEllog
Cloy Brown & Co. {Willitr}......................GLobe
Emrco Plywood--- -............KE11o9
Georgio-Poci0c Corp.....-....................-....TEmplebor
Georgi+Pocific Corp, (5on Jorl............CYpror
Goldon Gote lumbcr Co..-.-......-......-...THormsll
Gorrlin-Hording Imbcr Go.........-........---.--.KEllog
Hqrbor Kiln Compony,...........................--LAkehurl
Heqin Lumber Compcny.......-.................ANdovq
Hendrick Co., J, W......................--...........-.--Hlgot€
Hill & llorton, Inc.--------------...-....---ANdovrr
Hill Whdo, Lmbcr & Supply Co,........1An&cope
IndepGnddt Bldg, tJtrlr. Co.----..............-.OLympic
l(ellcy. Albrrr A...........-........................-LAkrhurrt
filgolq, Robcrt P................-..............-.-.Glcnwood
Loop lunrbcr & lllll Co,...........---...-...lAk.hutt
NtdcBccfh Hcdwod Go.-.-....-...............1Homwd1
llqinlond Lmber Co....-.......................G1enwod
lllonholl thlngb Go....-..........-..-..-......-..-KEllog
Poeiic Flr 5cler.-..-..-..-.......--.-.....-........TEmpbbc
Porrler: lmbcr Go....-..............-.........LOdrhcm
Slroble lumbtr Cdpoy..-..........-........fEmpbbc
lolbot Lmbc? Cmpoy.......-...-.-.........GLsnwod
Tolci. W.5.t?r a Johilot...........-.......3Ycoqr
Trioglc Lumbcr Co......-..................-...LAndrcqr
Lumber Co., of Gqlif.---.--.......-Hlllside 3-70O1
lumbq Co., Inc.-------------.-...--...---.-Hlllridc 3-0858
BRAGG
lmbcr Co., Fred C...-....--....--.YOrltom 4-tO58
Cencnl Co.----------.-------------.--.....ADmr 7-l 831
Worehoure---------------.........Allthunt 8-61 9t Hill & r$orton, tnc.--...------............---.---..--..Aithvrst 8-5343
Unltld stqtor Plywood Corp...............--TWinoclo
Wartlrn Dry Klln Co.-.-........-...............tOt1hwon
W.rl.m Pltro Supply Co.-.----.......--.......Otymplr
Whltq Broth€r.. -....-...-ANdd€r
PANEnlttwonK--{uttDtNGtSJOOtS-sAsfi-SCtEENgrttATEltaS
Colocro Cmant Co..........-.........-..-...GL.nGourl
lJtcrholl 5hlnglc Go....-......-..-....-.-----...KEllog
Tatq. Wrbttar I
SACRAMENTO tur0Er
lF YOU HAVE, you undoubfedly hqve discovered how EXTRA SMOOTH the Stile Corners ond Edges of ALL Slroit Flush Doors hove become.
OUR NEW Mereen Johnson #600 Double-end Tenoner Door-Trimmer (pictured qt the rightl is responsible for this Smoothness.
STILE CORNERS ore slightly eosed ond STILE EDGES ore belt-sonded when trimmedAUTOMATICAILY. In oddition, doors con olso be trimmed on o bevel ond eosed ond sonded on the degree of the bevel itselflN ONE OPERATION.
STRAIT DOOR & PLYWOOD CORPORATION is the first Flush Door Monufocturer in this oreo to use this revolutionory Door-Trimmer. The Instollotion of this new mochine is iust onolher slep token by us to produce Top-Quolity Doors for Our Customers.
THE NEXT TIME YOU SEE A STRAIT FLUSH DOOR, EXAMINE THE STITES AND EDGES THEY WII.t SPEAK FOR THEMSEIVES. NOTHING IS TOO GOOD FOR OUR CUSTOMERs!
Att STRAIT DOORS
Are Monufoclured with the Lotest Equipment ond Mqchinery for TOP QUALITY
Monufoctured by Stroit . to Stoy Stroighf !
QUATITY FTUSH DOORS PRODUCED IN THE WEST FOR WESTERN USERS!
