ROCKPORT means lhe hest in REDWOOD
sAz Always well up to
Redwood comes from high quality. old grou'th Redwood timber; the very best.
Rockport's Certified Dry Redwood Bevel Siding and Finish are featured products to please your trade.

sAz Always well up to
Redwood comes from high quality. old grou'th Redwood timber; the very best.
Rockport's Certified Dry Redwood Bevel Siding and Finish are featured products to please your trade.
Swonboord Swedish Hordboqrd hqs been used in oll
KATYIBERCORE Flush Doors for more thqn 5 Yeors !
'lls the CORE thof mokes THE DQORI''
ThC DOOR With BEAUTY "PLUS" .
We olso feoture SWANBOARD SWEDISH HARDBOARD in ponel stock in oll sizes for industriol ond commerciol users.
Our Inventory is constontly mointoined in oll sizes ond thicknesses
WHOLESATE ONLY !
1tCnRp
Gof, piilirrot
The Wall Street Journal recently published facts and figures on the mortality rate among new products that come on the market, that are really shocking.
For instance the article quoted a highly respected firm of market research checkers, as saying that out of every 26 new products placed on the market by the industry of the nation, 23 f.ail. They go into the limbo of forgotten things, never to appear again.
The same article quotes one of the nation's biggest advertising firms as saying that of every 25 new products that are test marketed, only one succeeded in making the grade. The other 24 go down the drain, and are seen no more. These figures from authoritative and dependable sources
will no doubt surprise the average business man. Perhaps proving the old adage that "there is nothing new under the sun." Folks think they have something new and valuable so they put it on the market.
And nearly all of them disappear into those shady spots where the woodbine twineth. It's sad, but evidently true. Don't count your chickens before they're hatched, or spend too much money hatching them. Only one out of every 25 tested proves valuable. These are mighty poor gambling odds.
That doesn't mean that industry, €v€n reading the score, will stop trying to bring out new things. But it might make folks a bit more careful.
Smile if it kills you: then you'll die with a grin on your face.
Who misses, or who wins the ptize, go, lose or conquer if you can; but if you fall, or if you rise, be each, pray God, a gentleman.
Advertising is the short-cut between producer and consumer. It cuts out all the curves and round-about tours. The printed word does the work of thousands of salesmen. Goods can never be sold unless there is a demand, and advertising creates that demand in the simplest, most direct and least expensive way.
*<
There has never been anything discovered to take the place of advertising. It sells to the millions while salesmen sell to the thousands, and profits lie in volume. Increased volume should decrease the cost of production. Advertising constantly works toward keeping prices down, as much as it helps the dealer, by his own advertising, to increase his sales volume or turnover and reduce his selling cost
Speaking of advertising, Robinson Crusoe was original advertising optimist. Things looked bad for
BY JACK DIONNEold boy, but he didn't kick and he didn't whimper. He used his head. He studied the situation all over. and then he said: "I have it ! I'll advertise !"
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Think of it ! Crusoe was a thousand miles from nowhere. Possible readers of his ad were only a few every several years. It was hard times, money depression, and bad conditions all rolled into a lump. But he didn't let that stop him. So he hung a shirt at the top of a pole on the highest part of the island. His first ads brought no returns. But he didn't quit advertising. Not Robinson Crusoe. He changed the copy. He put up another shirt, and he kept on doing it. Finally he got a ship, by persistent advertising'
Probably the best compliment for the average Chamber of Commerce was written long ago by William Allen White. He wrote: "The Chamber of Commerce modifies the innate cussedness of the average selfish, hard-boiled, picayunish, penny-pinching, narrow-gauge human porker, lifts up his snout, makes him see farther than his home, his business and his personal interests, and sets him rooting for the community. A man, no matter how greedy or squint-eyed he may be, cannot work a year upon a committee of his town's Chamber of Commerce without being the the
a better father. a better brother." better husband, a better citizen, and a ***
It should always be remembered concerning Thomas Jefferson that he asked to be remembered for three things. First, that he was the author of the bill for religious freedom in Virginia. Second, that he wrote the Declaration of Independence. Third, that he was the founder of the University of Virginia. And he placed the separation of church and state (Virginia had her own church supported by law up to that time) first of all, and rightly so.
Elbert Hubbard wrote the following fine thoughts on the subject of home ownership: "The highest average of intelligence, happiness, and prosperity is found in the villages where each family owns his own home and where the renter is the exception. The ownership of a very small plot of ground steadies life, lends ballast to existence, and is a bond given to society for good behavior. 'I am no longer an anarchist; I have bought a lot and am building a house,'wrote a Russian refu8ee*to the folks back home."
Some wise man has said that a gentleman in the true sense of the word is a man who, in his daily life practices gentleness, kindness, consideration, moderation, mutual helpfulness, and the belief that one man's privileges end where another man's rights begin.
Let us close this essay with a true story about one of our great early Americans whose name was Patrick Henry. Thomas Jefferson had met him while he was tending bar in his father-in-law's tavern. The next time they met Patrick announced his intention of taking the examination for admission into the Virginia Bar. Jefferson remarked that he thought he was already a bartender, but }Ienry responded by saying that this was a different kind of a bar. Jefferson asked him how long he'd been studying law. Henry said three months. And Jefferson asked him if he didn't think he ought to take more time studying law. Henry replied, "Some men take a long time to learn things, others not so long."
And to the utter amazement of Jefferson, llenry was admitted to the Bar on his first examination. These two great men remained close friends for life, and in addition to the legal profession, they had something else in common; both were enthusiastic fiddlers.
rNvHf,utw utswnr uNuoJttvf
We're going topsy-turvy over Nolionql forest Products
Week, October l5-2t !
DON SAYS: "We carry the most conxf)lete irusentorg in Southern California to serDice retail dealer requirenxents." . . . Don Cook h,as been handling our order desk for nlore than 74 Aears and will apprecfufte a call from gou anA tinxe"
" $(/';i ") I:,fl J),l'lii' );),l(,,),l ll';) special rloor-s [or slrr-ci:Ll rcrluilcrncnt.
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(Continuecl on Page 8)
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All the natural warmth and beauty of redwood is enhanced in our new PALCO Santa Rosa Siding - sawtextured for added visual interest and greater durability. Saw-textured siding holds stains and other finishes longer and weathers beautifully. Home buyers like its rich, handsome appearance, its long life and low maintenance. Packaged in dust-free, water-repellent paper wrap for on-site protection. Another PALCO Architectural Quality product, the standard of comparison since 1869.
"A Commerciol About A Commerciql" wor the highlight of DFPA Advertising Director John D. Rifchie's presentoiion before the ossociolion's speciol membership meefing in Portlond. Here o comero crew films port of the sequence showing plywood's resistonce lo splitting in front of o group of models fhot disploy the moteriol's design versofilify.
T\OUGLAS Fir Plywood Association will launch a naLf tional network television campaign this fall in a massive effort to win broad public acceptance of the varied roles plywood plays in today's building technology.
The decision to move into television came at a general meeting of the DFPA where 87 per cent of the membership approved a special dues increase which will produce an estimated $3.6 million over a two year period. This will be over and above the association's basic promotion program which includes about $5 million for quality control, research and trade promotion.
"This is the most important decision the industry has made since it inaugurated a national promotion program in 1938," said W. E. Difford, DFPA executive vice president.
New Program
Difford announced that the association will sponsor
eviderlce of the tremendous vitality of the plywood industry."
The idea for expanding plywood promotion through TV originated with a group of southern Oregon producers sparked by Robert G. Davis, general manager of Southern Oregon Plywood. It picked up steam during the market slump of last fall.
Analyzing the industry's position before the decision, DFPA advertising director, John Ritchie, said television provides by far the best vehicle for the "massive strategic selling job the industry needs to hold and enlarge present markets and to expand into new ones."
NBC's forthcoming information .t\ IJL- S lortncomlng rnlormatron program, lJavlo t Journal." This will be a weekly half hour "by-line"
"David Brinkley's Journal.,, I hls be halt hour -'Dy-llne" program in which Brinkley, the wry and sophisticated half of the famed Huntley-Brinkley news team, will turn his powers of attention and trenchant observation to aspects of the current scene in TV's first orime time "news f eature column."
"It should be one of the best shows on the air in of public affairs and we believe it will be an ideal for the plywood sales story," Difford said.
the area medium
The manufacturers' decision marks the first time any element of the forest products industrv has been able to muster the resources tb utilize the broad selling power of television on behalf of wood building products. Commenting on the action, Difford said "there could be no clearer
[EFT: Bollofs cost by Douglos Fir Plywood Associolion members ore counled ofter the ossociqiion's recenl speciol meeiing in Portlond. A proposol to put $3.6 million into o notionwide television progrom over o two-yeor period wos opproved with o plurolity of 87.5 per cent. Wofching the tobuloiion ore, from lefl: Horrison Clork. DFPA secrefory; Arthur Jones, ossisloni to DFPA's execuiive vice president; Robert G, Dovis. vice presidenf ond generol monoger, Southern Oregon Plywood Corp,, ond John Mortinson, vice president ond generol monoger, Pugef Sound Plywood. Inc. Dovis mqde the originol proposol for TV ond rqllied first supporf for the project.
RIGHTi rhe Douglos Fir Plywood rAssociotion ofiiciolly become sponsor of "Dovid Brinkley's Journol" when W. E. Difford (seofed, center) signed o conlrqcl delivered by Wqlter G. Tolleson (left), Son Froncisco monoger of network soles for the Notionol Broodcosting Compony. Wotching ot right ore Horold C. Dixon (stonding), portner in Cole ond Weber, DFPA's odver' tising ogency, ond John D. Ritchie, qssociotion odvertising DFPA members to creqfe a speciol $3.6 million fund to be
Ritchie said the majority of the commercials will be oriented to the sales needs of lumber dealers, builder-dealers and home builders. Some will emphasize how structural plywood in subfloors, wall sheathing and roof decking produces better consumer values in homes. Others will demonstrate remodeling possibilities with plywood and there will be some attention to the interests of home handymen, backing up dealers emphasizing this market.
Other commercials will sell new products, boats, farm rlses and plywood properties related to consumer interests. Where it's logical, potential buyers will be advised to contact their buildir-rg supply dealer for advertised material. Dealers will be informed in advance of subjects of commercials and given the opportunity to tie in.
Said Ritchie : "\Me want to make the public aware of plywood as a basic all-purpose construction material which lends itself better than anything else to new ideas in any kind of building. With adequate public recognition of ply-
(Continued on Page 8)
director. Ritchie directed o study of possible ovenues for exponded industry promolion. Results persuoded spant primorily on television in o two-yeor lriol.Ilele is a brirnrl rie\\'mone)'making idet irr retl*'oodlA frrctor'.r' finishcrl punelilrg thrrt gives the blerLrhctl tone cfTe<'t of nittut'll lcdrvoorl . rnttl is lrlotet:ted bl rr tough topcolt u'hich hrLs the sLrbriLtetl lustel of line slttin. Completell' pre-finished rerrtl.r' 1o instlll.
r ECONOlIICAL frrctoi'r' lirtishing srtr-t's tint'', rlt,rlrr'.\', mcss rrn<'l ti'oublcsome p:rinting.
r QL ALITY frLctorl' finishing givt:s .t'ou unifolnritl The finest lLlkl'd i'csin plus rigid inslrectiort:rssttre 1'ou of :t perfect panel.
r NOYO \\-R--\PI']ED fol plt.rtectiotr itgaittst tlirt, moisture uncl trunsit dlLmrrge.
Avtilable norv in rr"" Thlift rt Qucbec. 7 1{; ' & I lti
Paneling :rnd Standal'(i :r-! ' Pattel ns.
Ask .r'oui' L-rrion Lumber s()ul'crc lor "No1'o Satinized"
REDWOOD Tree Farmers & Manufacturers
IMrlls: Fort Bragg, Leggett and Wrllrts. California
Solr'.s Ofices: San Franci,sco Los Angeles Chicago .\'crr' IbrA-
(Continueil frorn Page 4)
35,000 square feet of operations space, it was said.
Regal specializes in the custom manufacture of doors for institutional uses, public buildings and custom residential installations.
This progressive firm has also installed modern veneering machinery and equipment which makes it possible to produce 4x8 3/4" exotic ply-
wood for all interior purposes. Twentyeight species of foreign and domestic veneers are stocked for customer selection, assuring fast completion of orders to all areas of the United States.
"We are now serving a nation-wide rharket," Mr. Bingley said.
The new office fixtures are silent salesmen for the products sold by Regal. The of;frce walls are surfaced in fine woods from the four corners of the globe. Such exotic woods as walnut, teak, birch and many others are on constant display for inspection by
(Continued, from Page 6) wood, we believe that all kinds of builders and fabricators using plywood in their end-products will be able to sell them more easily and in bigger volume."
Ritchie said the television venture would not affect the size of present campaigns and might have the effect of enlarging them with tie-in promotions.
"{Jp to now we have been aiming carefully at selected markets-our campaigns have been tactical ones. Television gives us a cannon, where we've only had a rifle before. We'll still hit the bull's eye, but with an audience conservatively estimated at 12 million, we can blanket the entire target."
Two basic problems inside the plywood industry, complicated by a third one from outside, make it necessary for the industry to adopt a strategic outlook, rather than a tactical one, Ritchie said. A study conducted by the DFPA staff took these problems into account in evaluating possible promotional avenues.
Over-production has been haunting the industry for almost two years. Although plywood use has climbed at a record pace, the industry's capacity has skyrocketed. This has meant a glutted market and slim profits. New markets
visitors to the Regal plant.
A new Southern Pacific spur track is being completed to facilitate fast shipment to the east, and also to accomodate delivery of inventory from the four corners of the earth.
"Now that we are moved into our new home we are just shifting into high gear," said top riran Bingley. "And we are basing our future on just two things-quality products and paramount service. We believe that is what it takes to assure success in this highly competitive business."
have to be found and old ones expanded.
At the same time, competition from other, newer materials has become stiffer. Plastics, aluminum, steel and other materials are edging into markets that traditionally belong to plywood.
Complicating these problems has been the flood of advertising and other promotion from the giants of these newer industries. While the plywood industry is made up of relatively small companies, aluminum, for instance, is produced by a few major corporations with big advertising budgets that are spent on successful, aggressive campaigns -principally on television.
Ritchie pointed out that the plywood industry leads in innovations and new building techniques. He cited pioneering work of the association in plywood building components, new roof shapes such as space planes and in new marketing concepts such as second homes and retirement housing.
But the general public-the ultimate consumer-doesn't know much of this. he said.
"Current plywood promotion does an effective job in reaching specific selected markets," he said. "But only a major promotional breakthrough can do the massive selling iob that's called for now. The industry's answer is television bn a scale big enough to reach e,rery ho*. in the country."
June | 5-l6, Holel Medford, Medford, Oregon
Host Cfub-Southern Oregon ond Northern Colilornia Lumber Seosoning Clvb
WEDNESDAY, June 14
7:fi)-9:(D P.M.
PRE-REGISTRATION-Lobby of Hotel Medford.
THURSDAY, June 15
8:fi)-9:00 A.M.
REGISTRATION-Lobby of Hotel Medford. (Desk open all day).
g:fi) A.M.-12:@ NOON
PLANT TOUR-Medford Corporation Mill.
LUNCHEON at Kim's Restaurant, South Pacific Highway, followed by a Lunch Address: Guest Speaker, Walter J. Delong, Director of Public Information, Weyerhaeuser Company, Tacoma, Washington-"Forest Products of Today and Tomorrow."
1:30 P.M.
DRY KILN CLUB REPORTS:
Central California Dry Kiln Club.
Southern California Lumber Seasoning Association.
Redwood Seasoning Committee.
Southwest Lumber Seasoning Club.
West Coast Dry Kiln Club.
Washington-Idaho-Montana Dry Kiln Club.
Vancouver Dry Kiln Operators Society.
Eastern Oregon & Southern ldaho Dry Kiln Club.
Southern Oregon-Northern California Lumber Seasoning Club.
TECHNICAL PAPER
2:30 P.M.
"Treatments to Improve Wood Permeability as an Approach to the Drying Problems," Eric L. Ellwood, Wood Technologist, Forest Products Laboratory, Richmond, California.
3:30 P.M.
TECHNICAL PAPER
"Pre-steaming Experiments for Stain Control in Redwood and Accelerated Drying Effect of This Treatment," W. L, Benjamin, Simpson Timber Company, Korbel, California. Assisted by Gary Tobey and Fred Johnson, also of the Simpson Timber Company.
FRIDAY, June 16
7:00-8$0 A.M.
OFFICERS BREAKFAST-Hotel Medford, followed by a Business Meeting of the Western Dry Kilns Clubs' officers only.
9:00 A.M.
Meet at Elks Temple.
TECHNICAL PAPER
"Importance of Lumber Seasoning in the Wood Gluing Process," Raymond Currier, in charge, Manufactured Products, O.S.U. Forest Products Research, Corvallis, Oregon.
9:45 A.M.
TECHNICAL PAPER
"Lumber Degrade Studies," Archie Knauss, recently retired from the U.S. Forest Service, Pacific Northwest Forest and Range
When the occasion calls for the World's finest wood, one naturally turns to Teak. And when the highest quality of Teak is demanded, BURMA TEAK really fills that order!
As an officially appointed representative of the Burma State Timber Board, we can supply you with Burma's you State I rmDer suppry wm Eurma s finest Teak, in every form-from Rough Logs or Lumber rlins. Boat Deckins and Floorins which is Dackased and to Veneers, machined solid Wall Paneling, Boat Decking and Flooring packaged ready for installation.
When you think of Teak-or any fine hardwood, for that matter-call Jordan International for immediate quotations.
TOGS SOUARES tUilIBER SCA]{TLI]IGS PAI{ELS (Ieak Veneer & Plywood available soon)
PAROUET FT||(IRII{O
Experiment Station at Portland, Oregon. Now doing a limited amount of consulting work.
10:45 A.M.
OPEN FORUM:
3:30 P.M.
Moderator: Heber Radclifie, assisted by Archie Knauss and Ed Knight.
6:00 P.M.
TECHNICAL PAPER
"Kiln Drying of British Columbia Softwoods at High Temperatures," M. Salamon, Forest Products Laboratory, Vancouver, B.C.
l:00 P.M.
TECHNICAL PAPER
"Westwood Processing-Seasoning and Oils," Dick Fies and Wally Johnson.
1:45 P.M.
TECHNICAL PAPER
"Introduction of the Dry Kiln Operators Manual," Harvey Smith, Secretary-Treasurer, Central California Dry Kiln Club, pacific Southwest Forest Range and Experiment Station, Berkeley, California.
2:45 P.M.
TECHNICAL PAPER
"Causes of Warped Lumber During the Drying process,', Ed Knight, Research Engineer of the Western Pine Association, Portland, Oregon.
SOCIAL HOUR-Rogue Valley Country Club.
7:00 P.M.
BANQUET-Rogue Valley Country Club, followed by speaker Dr. Leonard Mayfield, Superintendent of Schools, Medford, Oregon.
Construction expenditures in May rose to $4.8 billion, the Census Bureau reported. This was an upsurge of ll/o frory.th9 April level, compared with a normal seasonal gain gf 97:.The total was 3/o higher than in May, 1960. Spending for new construction in the first five months amounted to $20.4 billion, up $300 million from the like 1960 period. Private building outlays declined 3/o, but public construction expenditures rose l2/c.
"SUPPIRT NACIONAIE FIREST PRODUCCS WEKE, OKTOBIR
l5-21". The spelling is WRONG bur rhe rhoughr is RTGHT!
fF EVER AN ORGANIZATION disproved the old I In-Law Fable. it would have to be Kin Ton Lumber Company in Cloverdale where Russ Kin.sey, h-is father--inlaw, -Owen Sexton, and his brother-in-law, Warren M9Pherson, are really making the sawdust fly after their first year of operation.
Kiirsey and Sexton, who took over the big plant formerly operated by Cloverdale Redwood Company a year ago, last March, look back upon the past year as a real "testing ground" for their relationship. Perhaps both men are enIitled to breathe a little sigh of relief now that the plant is operatin g at a good healthy percentage of ca-pacity' Star-ting wlth a dormant plant, and weath-ering a lumber markei anything but radiant, Kinsey and Sexton have, through minagement know-how and belt tightening economies, put their plant back on the map.
Norv covering 40 acres of choice industrial property, Kin Ton offers a w-ide range of services to in-transit shippers, as well as a L.C.L. buliness of its own. Facilities include four big double track kilns, C'x14" plaler facilities, a resaw that will take cants up to 12"x12", and a complete gradipg service for all West Coast species.
Kinsey, a native of Kansas, grew up in Cloverdale and managed the A. F. Stevens Lumber Company yard there for four years following his discharge from the Army Air Corps. In a way, Kin Ton rvas Russ' first love because he has been identified with the operation of the plant since the days it was under the ownership of the o1d Coastal Plywood & Timber Company. Russ continued on at the plant under the more recent ownership of Hollow Tree Lumber Company as kiln operator, shipping and manufacturing supeiintendent, and in the same capacity for Sonoma Wood Products prior to the formation of Kin Ton.
Sexton on the other hand is the machinery "wizard" of the two, having come to Cloverdale during 1948 _as a planerman where he's been setting up ever since. Owen originally was in heavy construction and oil field work, firs-t in ih. Mid*.rt fialds for Sinclair Oil Company and later in the Olympia, Washington area in construction.
McPherson, who now manages the planing mill, grew up in Cloverdale and cut his teeth in the lumber game with several local sarvmills before joining Kinsey and Sexton last year.
Four views of rhe big Kin Ton Lumber Compony operotion. fop lcfi: four lorge dry kilnr o1o now running ct neor copccily. Top righr: services includc ccrtificd groders for qll Wcsr-Coost species; four reporcie orderr orc in process here. Boflom lcft: rpur_runs !6ngth-gf-plont ond is-more_likc_o-smoll roilrood in itl own iighr, Bolorn rightr whot -oiy si-ilot firmi lcck-spoceis no problem. Wirh lesr rhqn half of rhe yord visible, ploning nill to |.ft, kilns ond dry rhed dt righr- Thc people ond thc ploco ql Kin fon lumber in Clovcrodole. tcfi: fomily "porlroit" includer Rus Kinsey, secretory Jessie Neclcy, Owcn Sexlon ond Worren McPherron. Right: rhc big 4O ocrc Kin Ton plont ot t.en from hill where plont rcrcrvoir ir loccted.ln the days of craft guilds, the service, quality and integrity of the guild memberswas embodied in the hallmark or seal of the guild. The right to use the guild mark was granted only to men whose skill, craftsmanship and artistry had been proven over years of experience and study.
The right to display the symbol of the Wholesale Lumbermen's Association of Southern California is granted only to men whose experience, reliability and integrity in the lumber industry has been proven.
The high caliber of these men, their knowledge of the industry and their proven capability make dealing with members of the association advantageous in terms of your time saved, your buying costs cut, your orders quickly and accurately f illed.
Baugh Bros. & Co.
ANgelus 8-2911, Los Angeles
Cal-Paciffc Redwood Sales, Inc.
HEmlock 5-1197, Long Beach
Fairhurst Lumber Co. of California
FRontier 5-6444. Redondo Beach
Far West Fir Sales Co.
BRadshaw 2-4353, Beverly Hills
Forest Products Sales Company (dba Clay Lumber Company')
Pleasant 3-1141, Inglewood
Fremont Forest Products
RAymond 3-9917, Whittier
Gulf Paciftc Land & Lumber Co.
Dlckens 5-2897, T arzana
Hexberg Lumber Sales, Inc.
MUrray 1-6386, Pasadena
Hobbs Wall Lumber Co.
MUrray 2-3031, San Marino
Inland Lumber Company
TRinity 7-2001, Rialto
Andy Jones Lumber Co.
CUmberland 3-8261, West Covina
H. E. Markstrom Lumber Sales
NEvada 6-0146, Compton
Jas. W. Newquist Co.
MUrray 1-0646, Pasadena
Robert S. Osgood
DUnkirk 2-8278, Los Angeles
Al Peirce Co.
SPruce F3537, Long Beach
Roy Forest Products Company
TRiangle 3-1857, Van Nuys
Tarter, Webster & Johnson, Inc.
ANgelus 9-723I, Los Angeles
Tarter, Webster & Johnson, Inc.
TRiangle 3-1348, Van Nuys
Ray Van Ide Lumber Sales
MUrray 1-4668, Pasadena
Warren Southwest, Inc.
FAirfax 84f65, Torrance
Harry H. White Lumber Co., Inc.
SPruce 5-3409, Long Beach
Wholesale Forest Products Co.
TRemont 8-0160, Beverly Hills
Paul Wright Lumber Sales
TRiangle 7-3088, North Hollywood
Ralph Dales (left) joined the sales staff of E,. A. padula Lumber Corypaqy, Willits, last month according to owner Elmer Padula. Others in the "family portrait"- above include secretary Linda Overstreet. paauta Transportation manager Julius Ruediger, and comptroller Bob Vice.
Dales, a native of Pen:nsylvania, originally operated a remanufacturing plant at Fortuna for the Crown Redwood Company, and later was associated with Jim Berry of Great Bay Lumber Sales, Eureka (now Heird Lumber Company, Inc.). More recently, Dales has been active in sales-for Clay Brown & Company, and prior to that, with Pacific Forest Products in Oakland. -
Aside from lumber, Ralph's hobby (bowling) has been a source of supplemental income for many yeirs now, his name soundlqg " familiar ring in pro bowling circles throughout No:thern California. One time manager of the Pittsburg Bowl and the Piedmont Bowl, Ralp--h also instructed bowling at the big Broadway Bowl in Oakland. His most recent accomplishment? The-Ukiah City Championship at which he and partner Bob Gowan - brought home the bacon with l32l oins to their favor.
This shot must hove been token before the girls lost oll their money ol the mochines, for fhey oll look very hoppy-or do we hove 28 winners here? (Yes, os for os beoufy ond personolity goesl) Anywoy, they're the Hoo-Hoo-Ettes of Northern Coliforniq (Son Froncisco, ihe Peninsulo ond Socromento) who iounted to Reno lole in April for on "owoy-from-it.oll" weekend. Stonding, from lefl: Befty Keeler, Eve Murroy, Elvo Mittlestodf, Jennie Mouer, Dionne l\{ouer, Morgoret Dowson, Audrey McDowell, Bunnie Bidwell, Mory Coplis, Julio McArthur, Jo Gollowoy, Phyl Lomonoco ond Norma Boll, Nexf row, seqtedi Betty Myers, Win Mentzer, Tilo Trethewoy, Roy Dolson, Virginio O'Brien, lsobel McKoy ond Opol Sloter (well, the photo identificotion gives us seven nomes, but dorned if we con find more thon six girls-Ed.) Nexf row: Ann McKoy, Shirley Anderson, Fronces Drew ond Morgoret McDonold. Front row, from left, Florence Skoog, Mory Lou Sidner, Morcelle Doy, Helen Ash ond Juonito O'Brien.
A RTITSIA DOOR Conrpanl', Inc.. of Artesia, California, A 21111,r1111cecl lust montli thii the1. l'ere enrbarking on a krng range expansion Progranr, based otr ttert atrcl it-r'rpror-ecl rlanufacturing' cotrcepts. u'hich the hrru has been working orr for the past t$'o years. The ainrs of the new program are to increase cloor uroductiou. lorver rtuit cost atrcl comirletell' rnodernize the operatic.rrt of the hrrge Southerrr California plant.
llanrrel Ttiraya, presiclent of the hrm, saicl neu' methods have been introducecl, along r.vith trew aticl ultr:r-moclern rrnits of machinery, 'lvirich have acceleraterl procluction ancl increased orlt-put. "-fhe ne'rv program," saitl Toraya, "rvill satisf_r- gron'ing clen-rand for faster serr.ice to our crlstomers, stanciarclize our nrerchanclise b1' pror.iding the flexibility scr necessary in tl're manufacture of a complete line of cloors for the Soutl.rrr,est N'Iarket, ancl provi<te the time for personal treatmellt u'e have been trl-ing to attaitt for matry years."
I)rrring the past ten years of grou.irrg pains Artesia Door has hacl a plan on the <lrafting boarcls for complete atltomation of its explocling expansion of piant, persorrrrel atrd sales. Tl'rrougl.r the combinecl effort of the Artesia l)oor executives, tl-re errgineers of Frank l'i. -]ones \'Iachinery
Con.rpanr-. 1.+03-05 Sarrta Fe r\venue, Los Arrgeles, an<l the krrorv-horv of Challoner ]Iachirrer-'- Corporatior.r. Oshkosh, \\'iscc.rnsin, a ne\v $65,000.00 unit of e<luipment u'as irrstallecl lr'l-riclr turns out a conlDlete tkror everv orre-half urinnte it-t llr.e irut()nratic tttotiotts
Artesia l)r-ror execrrtives statecl that the compan)''s prograrn of streamlining prodrrction has accelerated t1.re unit yielrl per shift by nrore than a fiftv percent increase. The nerv "Challorrer" urrit is a fantastic machine. It automatic:rll_r places the cure irr tlre frante. gltres to positiurr. sizes the rloor, ber-els, sands. frnishes and poiisl-res. Productiort has been slrecl up to the rate of 120 rrnits per hour, tvith only three employees on the line. Plant superintenclent, Joseph "I'epi" Gomez, a tnember of the boarcl of clirectors of ti.ris orogressive firm, is in charge of the tetr acre plaut an<1 it is rrncler his clirection the manufacturing policy of the concern is carriecl orrt by the 63 proclttction employees. It nou' recluires a total of only .30 enrployees to ruu the errtire operatiotr.
Artesia Door Company is a closel1' knit organizatiotr. In aclcliticn to f Iarrnv Toral'a, presiclerrt, Ancly \''azclttez is vice presiclent in charge of procttrer.uent atttl sales ; Peter
PONDEROSA PINE o SUGAR PINE WHITE FIR, O DOUGLAS FIR, O INCENgE CEDAR,
Toraya, a member of the board of directors, is assistant superintendent in charge of shipping and receiving; and, as stated above, "Pepi" Gomez runs the plant. This group of alert executives has been furnishing doors to the Southwest market for more than fifteen years and Artesia Door has grown each and every year to the extent that this firm has become one of the cleanest, most progressive operations in the West.
The Frank E. Jones Machinery Company, installers of
Artesia's new equipment, has been servicing the wood products re-manufacturers throughout the West with equipment for more that a half century. Their trained staff is in a position to solve any production proble6-"2nd we do it every day," said Bert Jones, chief executive of the distributing firm.
Artesia's modernized production methods save time, labor and money. The savings are passed on to the customers by minimizing the cost of the doors.
DALM AVENUE Lumber Company, 32-yeat-old lumber I firm of Alhambra, Califomia, believes in keeping up with the times. Its new Home Improvement Center, unveiled at a grand opening in late April, ranks with the finest in providing modern merchandising for the home improvement field.
Paul Fritchey, president, was host at the open house rvhich introduced this distinctive new facility for building materials merchandising and customer home improvement advisory services to the residents of Alhambra and surrounding trade area. Associated with him in the business is his son, Russell.
Unfortunately, despite California's exceedingly d.y winter, it rained heavily the Saturday of the event, cutting dolvn on attendance. llowever, it is reported that over 500
persons still "slickered" out to look, talk, buy, and consume considerable quantities of the refreshments provided.
A highlight of the day was the presentation of door prizes including such items as an 8 by 12 wall of Weldwood pre-finished Samara paneling, a beautiful hardwood front door, a l0 by 12 room ceiling of Armstrong's "Classic" acoustical tile and enough Johns-Manville Terraflex vinyl asbesto floor tile for an 11 by 12 room.
Representatives of U.S. Plywood, Johns-lVlanville, McCallum Sash and Door and Armstrong, among others, were on hand to demonstrate application procedures of their products.
Charles Ffart, remodeling consultant of the firm, was a busy man all day answering questions collcerning any (Continued. on Page 20)
Ole May, Manager
Thc California Lumber Merchant
Dear Ole:
Thought you might be interested in a copy of a letter from a branch manager of a major line to one of his suppliers-not us; incidentally.
BILL TOBIN, Geo. M. Huff Lumber Company, Los Angeles.
To Our Suppliers:
Dear Sir.
Recently this company purchased from you four lifts of #3 & Btr WP V.l. S/L. This is to inform you to check your tally. l,I/e' finit that you are 60 board feet short. This has not been touched. If ,tou wish to come and recheck yiu'orc free to do So.
I suggest that you get in touch zaith your tally man and in the future hazte him use a rule that har 12" to the foot and not 70,, and one authorized by the U.S. Weights and Measures. We keep a fair stock of said rules in 8', 10' and, 12, manufactured by Lufkin Co. that ore authorized by the Bureau of Weights and Measures to hoae l2i, to lhe foot through the entire rule. In order to recehte one of these, "important to your business" rules free all you hazte to do is send us 60 board feet of #3 Co. & Btr WP VJ. S/L and $2.66 to coner cost of handling and I will be sure to see that your representaliue receiues one of these on his nert trip through, our yard.
This company has a reputation of discounting their bills at 2/o. If there is 27o less material than bouglit this winds up being ezten. The 2Vo which wc soae by doing business in this manner ute consider a profrt. trVe pay the gozternment approrimately another 2% for toxes ds a result of this profit. This along uith the 4Vo we could haae ntade by leaving the ntoney in the bank makes a total of approrimately 10/o. trI/hen zue find. that it costs 10/o iust to do business we will not be here ztery long, In that cuse, your .ttockholders zgill lose 100/o of our businets. I don't fcel you can ifford to lose 700Vo zc)hen w,e can't afford to lose 70/o.
I'ours truly, (Name Unhnozuttl
Hoo-Hoo Inlernolionql's 70th Annusl Convention September l7-2O
The Americqno Hotel Bol Horbour Miomi, Floridq
(Contitueil tron, Page 18)
building problems_visitors might have, and explaining the company's Home Improvement Service.
Well designed to do its job for Palm Avenue Lumber 9_o*p11y is the brochure put out by the firm, "Improve Your Home with: PALCO PLAN." It lists and explains the five _steps from the initial idea-"George, we've simply got to do something about this house l"-1e the state- of completion, whether it be a new wing, a remodeled room or a floor-to-ceiling rack of bookshelves. State of completion?
-"Qs61gs, seeing that re-doing the living room was so easy, why don't we start on the kitchen !"
,_We think the steps of the plan are good enough to quote. Here they are:
l. Ideas. Looking for fresh ideas to set your imagination working? "Step One" of the PALCO PLAN makes the latest literature and thought aids available to you at our home improvement center.
Professional advice on the latest design and decorating ideas for your project will insure a good start with completion to suit your pleasure.
2. Design. When fully armed with your ideas and ready to proceed with the business of building you'll want to take advantage of "Step Two" in the PALCO PLAN. Professional planning and aid in selecting the best course of work evaluating costs and time . . . suggesting labor-saving methods . . . all will result in the completion of your project to your highest expectations.
3. Financing. We provide the financing for most any size job with NO DOWN PAYMENT required and as long as 60 MONTHS TO REPAY. You receive. the lowest prevailing installment loan rate and no trust deed is necessary. Financing is no problem at all on the PALCO PLAN.
. a revolutionary new machine process that front, back and edge primes cedar siding with famous Cabot's Ranch House Hues. Saves costly on-site finishing because you deliver pre-stained siding direct to the jobready for immediate application.
Solana Brand "Cabotized" Cedar Siding lasts longer looks better . saves time and money!
SOLANA IS PRE-SELLING YOUR CUSTOMERS!
Ed. Hearne, Solana's Los Angeles-area repre- sentative, is personally talking to architects, designers, contractors and builders in the L.A. area in a big sales development program designed to build business for you. All sales are through established local retail lumber dealers only.
"Solana Brand" is the trademark of tenuine .,Cabotized" Pre.Stained Cedar Siding manufactured by:
Here is a competitive window that meets all the requirements of your builder. Priced to sell and yet it has quality beyond some of its competitionNylon Rollers on the bottom, Nylon Guides on topThe "Built-In" aluminum outside casing and fin trim makes this Tyco window a complete package. This unit should help your sales in the competitive market.
We olso offer our Tyco Aluminum Cosement to go wirh rhe sliding windows.
Con we help with your soles work in ony woy? lf so cqll us.
fwo Worehouses fo Serve You
tOS ANGETES I T
58OO S. Centrol Ave. ADoms l-4211
iAARYSVILLE, CALIF.
Highwoy 99-E SHerwood 3-4253
1. Materials. Selection of the proper materials for your project will not only insure its permanence but will also enhance its beauty and ability to blend with existing structures. PALCO is ready with the most modern building materials of the finest quality to insure your pride and satisfaction in the finished project for years to come.
5.
Construction. You may want to handle the building yourself or feel that you need a craftsman to help you with all or portions of the work. PALCO PLAN craftsmen are the best in their respective skills and are ready, willing and able to assist you. PALCO PLAN will also aid you in obtaining necessary building permits and zoning information and will answer any other questions regarding the legal aspect of your proposed project.
Don't you agree that reading this brochure would make vou. the homeowner whose castle needs a new turret, sit up ind'take notice of the PALCO PLAN? To further stimulate interest, tl-re brochure has a clip-and-mail coupon for re-
SAN DIEGO I
4rh & K Srreer BElmont 3-6673
questing additional information. And once the homeowner has entered Palm Lumber's Home Improvement Center, seen its sparkling displays of materials and merchandise and listened to the helpful suggestions and ideas of the building consultant and other firm personnel, well, you can be sure that he is not only going to patch up his old turret but may add a new one as well.
'We understand that the modern, attractive Home Improvement Center building was previously a wing of a lumber shed. Observing its appearance, we can't think of a better advertisement for the quality of service, imagination and merchandise of Palm Avenue Lumber Company of Alhambra.
There are approximately region of South Dakota, 100 million feet a year.
50 sawmills in the Black Hills with total caoacitv of around
Bill Grieve, head of Building Material Distributors, Stockton, has been named to Armstrong's Policy Committee in charge of the Western area. Armstrong has five such committees covering policy decisions in the U.S.
L T. Williams, of Ichabod T. Williams & Sons, Inc., New York City, thawed out in California during mid-May while he made the rounds of business contacts in Northern and Southern California.
Tom Schram, formerly with the Pacific Coast Division of W. R. Grace & Company, San Francisco, joined the staff of Ziel & Company, Inc., in San Francisco, last month.
Well-known Bay Area lumberman, Frank Egnell, until recently associated with Service Lumber Company in Sausalito, signed on with Berkeley Plywood of San Leandro, on May 24.
San Francisco plywood broker, Wayne Rawlings, spent the last week of May calling on suppliers in Northern California and Oregon where the fishing was reported "pretty good" too!
In addition to his regular wholesale business, Phit Gosslin, Gosslin Harding Lumber Company, is now representing the Fred C. Holmes Lumber Company in Northern California, according to Fred Holmes. Phil,
who was born and reared in Portland, has some 36 years of lumber experience under his belt, having begun his lumber career with the old Chas. R. McCormick Lumber Company in 1925. Phil later worked for James L. Hall Company and was a salesmanager of Gorman Lumber Company, Oakland, before starting his own venture on December 17, 1941.
Howard Libbey, president of Arcata Redwood Company, is currently winding up a trip through the East calling on customers with Arcata's eastern salesmanager, George Knab.
Ted Israel, Edwards Lumber & Mfg. Company, returned to San Francisco the first of June after trvo weeks in the Pacific Northwest on a sawmill safari.
Our Las Vegas scouts report that Len Landis, Bay City Lumber Company, Inc., was checking the "talent" around town last month.
"Lucky" Jim Giles, Monument Lumbcr Company, Concord, and Mrs. Giles, returncd home the end of May after living up a free eight day, all-expenses paid trip to Hawaii because Lucky Jim held The Ticket that was the key to it all.
Beryl Robinson, former manager of Builders Supply in Paradise, is now with Rich Brothers in Visalia. Beryl replaces Harold King who has joined Ivory Pine Lumber Company at Dinuba.
Mead Kibbey, head of The Black Diamond Cornpany in Sacramento, recently vacationed in Puerto Rico and environs.
Harry Merlo, vice-president and general manager of. Rounds Lumber Company, Cloverdale, spent a mid-May week calling on customers in the Los Angeles area.
Walter Kuck, Gulf Pacific Land & Lumber Conrpany, Tarzana, seen last month on a tour through Arizona and Nevada combining business with pleasure.
W. H. "Bif'Kilkenny, manager Danville, Illinois, division for Hyster Company, a recent visitor in Southern California. While in the southland he visited friends and business associates; also attended Hoo-Hoo meeting at Hacienda Country Club.
Forrest W. Wilson, B. C. Forest Products southern representative, San Marino, California, and William Stevenson, manager of the shingle division of the manufacturiug concern in Canada, made a trip last month to the company mills in Vancouver, B.C. E,nroute they stopped in San Francisco to take in the 3rd annual Pacific Coast Home Builders Show at the Palace Hotel. Stevenson was returning from an extensive busitress swing 'round America.
Chuck Clay, chief executive Clay Lumber Company, Los Angeles wholesale organization, will be chairman of the day, Wednesday, June 2lst, at the National American Wholesale Lumber annual meeting in San Francisco. This is the first time in 69 years the NAWLA has held its convention in western U.S.A.
Jerry Kelly, Los Angeles wholesaler, seen covering the San Joaquin valley last month for Clay Lumber Company. Jerry really gets around.
Becquse RICHKRAFT offers:
THE MOST COMPTEIE tlNEfye6 reinforced woterproof pqper to block sheothing! You con sell lhe poper best suited to your customer's needs.
THE MOST SIZES-3', 4', 5', 6', 7', 8', ond the big TEN FOOT ROLL. for concrete curing, proleclion, ond oll oround construction ond Your controctors will like the l0'wide rolls, ovoilqble in Skufpruf, 264o, qnd Medium grodes.
OTHER RICHKRAFT PRODUCTS
. Duplex
Block Sheothing
Ffoshing-{'r &9"
. Polyelhylene
. Richbeod
o Richfoil
Richkroff 65 & 75 membrone popers
YOUR NEARBY RICHKRAFT DISTRIBUTOR hos o complete inventory for your use. See him for detoils.
So-Cal Building Materials Co., Inc.
| 220 Produce St.
los Angeles, Colifornio
Serving the Counties of los Angeles, Oronge, Riverside, Son Bernordino, Venturo, Sonto Borbqro, Kern.
Richkraft Building Products
Alton Box Boord Co.
Ahon, lllinois
Pacific Cement & Aggregates, InG.
5qn Frqncisco - Oqklond
Stockton
Sqn Jose
Sqcrqmento
Fresno
Concord
Unequolled form use.
American Products, Inc.
600 Eqst Hqrbor Street
Son Diego, Cqlifornio
Serving the Counties of Sqn ond lmperiol
California-l{evada Representatiye
Philip C. Pendleton
8Ol El Cqmino Reol
Menlo Pork, Coliforniq
Diego
oh Lord "r n"-:"3gi"tl1ti,lr.", raithrur to his fellow men as I am to him. Grant that he may be as devoted to his friends and farnily as I am to him. May he be openfaced and undeceptive as I am; may he be true to trust reposed in him, as I am to his. Give him a face cheerful like unto my wagging tail; give him a spirit of gratitude like unto my licking tongue. Fill him with patience like unto mine that awaits his footsteps uncomplainingly for hours; fill him with my watchfulness, my courage, and my readiness to.sacrifice comfort or life for one I love. Keep him always young in heart and crowded with the spirit of play, even as I. Make him a good man as I am a dog. Make him worthy of me-his dog.
Take time to work-it is the price of success.
Take time to think-it is the source of power.
Take time to play-it is the secret of youth.
Take time to read-it is the fountain of wisdom.
Take time to worship-it is the highway of reverence.
Take time to be friendly-it is the road to happiness.
Take time to dream-hitch your wagon to a star.
Take time to love and be loved-it is the privilege of the gods.
Take time to laugh-it is the music of the soul.
Take time to live.
Husband: "'We must think of ttre future. We must economize more. ff I were to die, where would you be?"
Wife: "I'd be right here. But where would you be?"
Did you tackle the trouble that came your way
With a resolute heart, and cheerful?
Or hide your face from the light of day
With a craven soul, and fearful?
O, a trouble's a ton or a trouble's an ounce, Or a trouble is what you make it, And it isn't the fact that you're hurt that counts, But only, how did you take it?
You are beaten to earth. Well, well, what's that?
Come up with a srniling face, It's nothing against you to fall down flat, But to lie there-that's disgrace.
The harder you're thrown, the higher you'll bounce; Be proud of your blackened eye, It isn't the fact that you're licked that counts, It's how did you fight-and why?
And though you be done to the death, what then? If you baitted the best you could, If you played your part in the world of men, The Critic will call it good.
Wo con3tontly oim lo slrengthen our bond of cu3tomer fricndship through dedicated seruice ond quolity producfs.
cbo
WAREH(IUSE and DISTRIBUTION YAR,D l33Ol BurbonkBlvd. Von Nuys, Colif.
Death comes with a crawl, or comes with a pounce, And whether he's slow or spry, It isn't the fact that you're dead that counts, But only, how did you die?
Two men in a car went through the stop signal and were stopped by a cop. Said the quick-witted driver: "I'm Sorrlr officer, but I'm a doctor and f'm taking this patient to an asylum in a hurry."
The officer was suspicious, and looked hard at the other man, but he was quick-witted too. He smiled at the cop, and whispered, "Kiss me, Sergeant."
Enough lumber to build 36,000 two-bedroom houses was discharged at Encinal Terminals last week, when two vessels delivered some 349,000 board feet from Far Eastern ports, according to Coy Brown, vice-president and general manager of Harbor Kiln Company, here.
Fern-Ville Lines' "MS Oakville" discharged 100,000 board feet of birch, beech and Philippine mahogany from Otaru, Japan on Wednesday. The "MS Limburg" of Java-Pacifica & Hoegh Lines, on Friday, discharged 249,0W board feet of Philippine mahogany from the Philippines.
Harbor Kiln Company, located at Encinal, dries and processes lumber which is discharged at the East Bay terminal.
Over one-hundred Sacramento Valley lumbermen and out-of towners attended the Annual Golf and Dinner meeting on May 5, sponsored by Sacramento lloo-Hoo Club 9.
With 54 hardy divot diggers turning out bright and early the Hassin Oaks Golf Course. the 9th Annual Gol{ at Haggin Oaks ourse, Golf Tournament low gross trophy was captured by Ted Gudnrundson with a 79 card. Second place position ended in a dead heat between E,d Anderson and Wayne Hubbard
Martinique Room which was reserved for the exclusive use of the gatl-rering. The cocktail interlude was follor.ved by a fine lumbermen's feast presided over by prexy Bob Babicky and a big floor show .produced by Bella Marcum of the Hardin Agency in Oakland.
The Hardr.vood Door Division of the National Woodwork Manufacturers.Association held its Spring Meeting at the Bismarck Hotel, Chicago, Illinois on May 17-18.
with identical 82 scores each.
wrth rdentrcal each. i Troohv lov was won by Wayne Hubbard (82-15)
The Presidential Trophy for the low menber handicap with lack Crane ir.r
second position (92-22), Cliff Frazier third (85-14) and Gordon Davis fourth with a 99-24 scorecard.
In the member blind handicap it was Bud lleringtorr (113-60), Larry McGowan (106-52), Harvey Bahr (110-55) and Jack Dasch (93-36) in the usual orcler.
The guest handicap was taken by \Ares Jackson (83-17), with Bill Johnson (92-22) second, and John Moore and Frank Friedenbach locked for third position (85-14). The guest blind handicap rvas taken by Les Condey (117-63) and Harry Finney reined up in second position witl-r zr 100-39 card.
'fhe big evening event was held at the Sacramento Inn, the "happy hour" getting underway at 5 :59 p.m. in the
Among the many topics covered during the lively meeting were: Abuse of Doors, Common Situs Boycott, Moistttre Barriers, Show-through of Core, Door Sizes, Particle Board Core, Pre-finished and Pre-fit Doors, and Plastic Faces and Overlays.
T, W. Korb, President, Harnischfeger F[omes, presented his ideas on the use of doors in manufactured homes. X{r. Korb reminded the members that the millwork industrv was prefabricating and assemblinq c6rnp6nents for homes many years before the prefabricated homes industry became an important feature.
A report on the latest developments in the plywoocl ildustry was given by W. A. Costoplos of the-Dean Company.
N\^1I\{A Counsel, C. B. Mahin presented up-to-date inforrnation regarding legal issues in the hardwood industry.
Right: Stockton Box's Nifty Goy with Erwin Bierke, Berco.
Middle row, from Jeft: Mock Giles, John McBride, lorry McGowon of Norco ond Chorlie Cross, Jr., down from his Truckee-Tohoe yord ot Loke Tohoe. Nexf: Fronk Friedenboch ond Bob Borrefl of Twin Horbors lumber, with Oroville Eostmon, Thunderbird lumber Compony. Next: Arden Lumber's Leon Clore with Bob Dowson, Dowson Disfribufing Compony. Right: Bill Johnson, club 109 veep Mickey Smolich, Bello Morcum, producer of fhe show, ond ogoin "Whiskers" Zozrivy (in troining for Vocovilles's Whiskerino Contest).
Botlom row, from left: showing the wcy for lhe younger boys ore Friend & Terry's Chorlie Shepord ond George Adoms of Nooh Adoms Lumber, checking lqsi minufe show detoils (?) with 8ellq. Nextr Bob Borrelt, Ed Anderson ond Fronk Friedenboch, oll of Twin Horbors, Som Arness of Humboldr Fir, Auburn lumber's Gordon Dovis ond /v{ii€h Wogner of Humboldt Fir. The boys from Twin ond Humboldt flew down by compony plone to be on hond for lhe evenl. Nexf: ond who soys the iob of president is oll work? Bob Bobicky seems to hove everything in hond os the record crowd begins settling bock for the big show lo come. Right: post prexy Ed Kensinger, Rolph tomon, Burnetf Miller ond Clifi Frozier of Burnetf & Sons.
This advertiaomeDt ie belng publiehed in BUILDEB magezinea to help keep your cuaton€r€
on genulne wood eldlng by
Tyeye8haorr.erMake your homes strikingly handsorrle, enduringly beautiful instantly wanted! "Clothe" them in genuine WOOD siding.
Important first impressions often determine your buyer's attitude toward the entire home and the exterior instantly creates that first impression. The classic beauty of genuine wood siding with natural grown-in values enhances buyer interest. opens the front door to buying action. Give yourself this added sales advantage-use genuine wood siding by Weyerhaeuser-the name known for quality in wood.
r:r--lr:r--54---t--r-t-
FBEIE!-FULL COLOR, BOOI(LET'Tbe Bc.t Dree8ed lloneg"
Sets the fashion for home exteriors in terms the lady can understand . her om wardrobe. A uique booklet featuring classic fashions by I. Magnin and genuine WOOD siding by Weyerhaeuser. Send for your copy today additional copies available on request.
Write for booklet SP-112, Weyerhaeuser Company, Trade Promotion Dept., Tacoma 1, Washington.
Name Ad.d,ress
City.......
Telephones:
The Committee on Legislation and Good of the Order, which will be reporting at the 1961 annual convention of Hoo-Hoo, September 17-20, in Miami is chaired bv Harvev Koll of Los Angele., r -e*ber of the Supreme Nine.
Others, appointed by Snark of the IJniverse Ernst W. Hammerschmidt, are: Past Snarks-Lynn Boyd, Bob Stalker and John B. Egan; Supreme Nine-Lynelle T. Rabun, Ed F. Wade and Koll; and Members at Large-
Bronch
Stan Eznekier, divisional salesmanager, Pacific Division, E. L. Bruce Company, Inc., has elevated Ralph Norback to the assistant managerstiip of the Bruce warehouse in Oakland, serving the Northern California trade. Norback, a native San Franciscan, has been with Bruce's Oakland organization since December 1953, and prior to that operated his own wholesale forest products specialties business vyith heaclouarters in Oakland.
This new random tile pattern with three-dimensional effect is a modern adaptation by artist Dean Spencer of Old World glass mosaics, to coordinate with the ltalian influence so important in home design today. "Florentine" is stocked in all standard Coralite sizes in seven colorways combining bright and muted tones ol blue, aqua, green, pink, lilac, orange and beige-brown. (Custom colors to your samples on orders of 200 sheets or more.) Like all Coral-Scenics, the deSigns are permanently sealed in by exclusive "Coral-Cote"@ finish . smooth and easy to clean as glass . . impervious to moisture, stain, hard usage. For full information and sample chips, call:
a a a a a
Studs, Boqrds
Dimension Lumber
Plonks, Timbers
Roilroad Ties
Industriql Cuttings
EUREKA, CAtlF. o (Generol Oficc) 630 J.51. Hlllside 3-7qtl, TWX EK 84
Southern Cqliforniq ofice: FRontier 5-6444 (P.O. Box t356Torronce, Colif.)
Merle Tyner, veteran lumberman of Butler, Missouri, a constant reader of our stories and editorials for a great many years (and who can recognize a good story as he does a good lumber magazine), sent us the following one: A man drove through the country making a survey. He had with him two horses-one black and one white-and also carried a crate of chickens. This was his plan: As he stopped at each place, if the man of the family was the boss, to give them a horse. If the woman of the house was the boss, the family would get a chicken.
Toward evening his chickens were nearly all gone, but
he still had the two horses. At the next place, in answer to his inquiry, the owner said: "I'm the boss around here." And his wife chimed in: "That's right; he has been the boss as long as I've known him."
So the man explained the livestock gimmick, and told the husband to take his pick of the two horses. He looked them over and said: "I'll take the black horse." flis wife crooked her finger at him and said, "Just a second." They retired into the house for a conference. When they came out the husband said: "I've changed my mind. I'll take the white horse." But the traveler said: "Oh, no you won't. YOU'LL TAKE A CHICKEN !''
"SUPPIRT NACIONAIE FIREST PRODUCCS WEKE, OKTOBIR l5-21-. The spelling is WRONG but fhe thought is RIGHTI
A four-month rise in redwood production was cut short in April when 2.3 million fewer board feet were produced than in the previous month. Total production for the first four months of the year lagged 22.4 per cent behind the corresponding period of 1960.
Shipments increased 6.8 per cent during April, however, and more new orders were received than in any month since Mav. 1959.
The 11'major redwood mills reporting to the California Redwood Association received orders for 54 milliorr board feet during April, eight per cent more than in March and 10 per cent more than April 1960. April's increase in new orders brought the total of orders received since the beginning of the year to within 1.1 million board feet of the corresponding period of 1960. Orders on hand April 30 rose 5.8 per cent to 81.4 million board feet, highest since March, 1960.
Production fell to 44 million board feet, five per cent lower than the March total and 5.6 per cent lower than April, 1960. Shipments rose to 49 million square feet, compared to 46 million in March and 46.8 million in April of 1960. Redwood orders on hand totaled 81.4 million board feet, compared to 77 million board feet in March and 80.1 million in April, 1960.
Redwood stocks on hand dropped below 400 million board feet for the first time since 1959. The 397.6 million boarcl feet on hand compared with 413.6 million board feet on hand April 30, 1960.
At its 9th Annual Meeting last week in Las Vegas, Nevada, the Amercian Institute of Timber Construcfion elected ner,v officers and directors for the coming year. I\4. C. Hanisch, Jr., president of Unit Structures, Inc., was elected President. William B. Lindberg, president of Woodlam, Inc., was elected Vice President; and Val .Gardner, sales manager, Rosboro Lumber Company, was reelected as Director and Treasurer. New Directors are : Norman T . Bailiff, vice president-manufacturing, Fluor Products Company; Ronald A. Coco, president of Ronald A. Coco, Inc.; and Dale L. Gaeth, vice president-manager, Rilco Division of the Weyerhaeuser Company. Other officers and directors remaining in office are: Frank J. Hanrahan, Executive Vice President and Secretary : and Directors lohn E. Attwell, vice president and geneial manager of Attwell, Inc.; and Ward Mayer, chairman of the board of Timber .Structures, Inc.
Ward Mayer, retiring president, was honored by the rnembership of AITC. Newly elected President Haniscl-r, Jr. presented Mr. Mayer with a plaque inscribed : "Presented to Ward Mayer by American fnstitute of Timber Construction in appreciaiion of his valued service as president 1952, 1953, 1959, 19ffi."
NIr. Mayer, Founder and Chairman of the Board of Timber Structures, Inc. of Portland, Oregon, was one of the original founders of AITC and has been a guiding light to the industry.
The American Institute of Timber Construction is a technical industrial association of manufacturers of structural glued laminated timber and subcontractors who clesign, shop fabricate, and assemble load carrying sawn and glued laminated timber framing for roofs and similar parts of schools, churches, commercial and industrial buildings and other structures such as bridges.
INVH)U]W
We're going topsy-furvy over Nqlionql foresl Producls Week, Ocfober l5-21 !
Brouning
TWX: ARG43
Phone: VAndyke 2-2416
Direct: VAndyke 2-2202
Downey, Colif.
SPruce 3-4621
WAlnut 3-2176
Rolph Sreffen o Corl Duprcy
Specilic'al11. clesignexl anrl enginoei'ecl to nreet the t'eclttit'ements fol flool unclerlavnrent, Filxrr'-Tite is proclucecl fr'om Dor-rglzrs Fil i'hi1rs bonrkrrl togetht:r'u'ith moisture-t'esistant t esins untier' hcat, ar.rcl plessllr'€r.
I1 is itleral unrlerlavment for'floor covr:r'ings becituse it is sanrlccl snrooth anrl the sulfact' is flee flom rlefects. Fiber-Tite eliminirles "tekrgluphing" anrl lrrovirlc's u smooth, uniform surface.
The new "Ghalloner" #723 Door Units installed at Artesia lloor Gompany are designed to speed up pr& duction of high quality doors in every phase ol the operation. "Ghalloner" basic machines are constructed with three posts instead of the usual two, which allows a more flexible arangement of the cutting stations, and nakes room for the installation of more units. Equipped with a combination sander.polisher unit, the first machine gives a furniture smooth finish to the door edges, and all necessary units are equipped with tilting mechanisms for running pre-fit doors. Each door is fed through the machines by a modern Vee. Type Chain with every link a center link, much improved over older types.
Artesia's new "Challonet" #723 Door Sizer Units ale geared to turn out 2500 to 3500 doors per eight hour shift, a rate of about five doors per minute. An auto. matic gate type transfer mechanism allows both ma. chines to run continuously when properly synchronized, allowing the number one machine to be fed with relatively n0 gaps. This prevents doors from piling up in a hopper and also prevents scratching. Artesia's modernized plocess sayes time, labor, and money. The money saved is passed on to YOU on the price of yorr doors.
KVAL Model 880A Automatic 12 second cycle Routing-Boring Machine for machining doors for lock and hinges.
The machining operations for three hinges, drilling for lock, and routing out for face plate are accomplished rn l2 seconds. The door is merely slid against a limit switch stop and the cycle begins. The door is held in place by a system of cylinders. The hinge routing and drilling take place at the same time for maximum effiiierrcy. All mechanical movements are IOO/6 automated.
IF you are in the door unit business, or anticipate getting rnto it, you would be wise to consider this machine. The 990RB is now available with automatic drilling and a new system of hinge routing mechanisms. The door and iamb are placed in the machine. A foot switch actuates the drills. The door and iamb are routed manuallv and the hinges applied while the door and jamb are still in the machine. The components. construction. 'anC design are the finest.
Seen ot Los Angeles Hoo-Hoo Club No. 2's Moy sports meeting ot Hociendo Country Club in [o Hqbro. Top, left: Don Gow evidently enioyed his iob of presenting the golf owords. Top, right: Horry White, left, ond Bud Nelson cought in serious mood, must be discussing the problems of business.
Second row, from left: sloted-io-be-elecfed president Joe Petrosh exchonges greetings with outgoing snork John Osgood who oppeors to be mighry hoppy obout being relieved of the burdens of oftice. Right: Brownie Morkstrom collecfs his golf rrophy.
Third row, from left: Spud Jordon, in occepting his trophy, must still be reflecting his misery over missing ihot short putil Right: olreody to hormonize ore in-the-dork Horold Cole, Rolph Stephons, Froncine, the beoutiful occordionist, ond Jim Fruchey. (Whot's thot quizzicol expression meon, Jim?)
Boftom row: golf "pros" Robert Soger, left, ond Jim Horfi receive their trophies.
Mag ue hape the plean"tre of sending gou formationP
qPORTS NIGHT at Hacienda Club, tJ La Habra, was a social success but a financial loss, May l9th, when 58 golfers turned out for the tournament and more than half of them departed before (or right after) the cocktail hour. This left the arrangements comrnittee holding tl-re bag-ar.rd it was a BIG bag to hold when tl-re dinner guarantee had been set at 100. The club had to pay for 35 "nnused" steak and lobster dinners.
This "shock" not being bad enough for prexy John Osgood to shell out do-re-me from the treasurv. he rvas reall1- shook up u'herr the ipeaker of the evenirrg failed to sho-"v. Mr. Vem Stepl-rens. ex-Red Sox, ex-St. Louis Brorl,n and presently retired just couldn't find Hacienda back in the hills -so gave up and went home. Consecluentlv nobody learned rvhy the Angels are in the cellar wl-ren tl-rey play such exciting baseball.
Phil Kelty saved the r,vhole affair rvhen he unstabled his horses. set uD the race track and let the "bangtails'' run for fun. This feature truly saved tl-re evenir.rg. The food, as usnal, was excellertt arrd the service in every respect lvas splendid. This club, Hacienda. is in a beautiful setting and the mountain goat golfers got a real, honest workout for their money. Speaking of the golf tournament here is the way they stacked up at prize presentatron trme :
Lou' Gross Ken l(enoffel and Jim Harff, lor,r,' net. In the lst flite Bornie Dubrol'l' u'as first lor,v net and Brownie Nlarkstrom came in second. Dick Learned u'as first low net and Brownie \'[arkstrom came in second. Dick Learned was first low net in the 2nd flite and Harry White came in second.
-Jim Harff also rvalked away with tl-re 3rd flite low net, and of course the trophy. Spud Jordan was presented rvith the retailer prize and Robert Sager. a friend of - Harvey Koll, received the low gross guest trophy. This was handled- in spiie of the 'fa;t lfarvey couldn't be present. lle was ou a swing to Reno and San Francisco.
During the evening business sessiou, u'hich included presentation of the incoming officers for 1961-62, Snark _fohn Osgood read a prepared endorsement of the activities of Black Cat Flarvey Koll who has his hat in the ring for Snark of the Universe. This endorsement has been sent to the International Order for consideration at the 70th annual convention to be held next September in Miami, Florida.
Dee Essley is campaign manager for Harvey and he has ttre l\Iidas-Touch -so llarvey should be elected.
Bill Bright, Tarter, Webster and Johnson manager from Van Nuys, was
introduced by president Osgood as the new Snark of the San Fernando Valley Hoo-Hoo club recently launched to serve Tom Cats over tl-re pass.
Despite the small attendance and the snafu-ed entertainment program, tl-re good fellowship and high spirits of the lumbermen present turned the evening into the usual enjoyable affair that Hoo-Hoo meets always are.
Following the running of the races the boys headed out on the town. The only thing being they were so far out in the country they just couldn't find town. The next, and final meeting of the current Hoo-Hoo season will be held Friday, June 16th, at Inglewood Country Club. Be sure and make your plans to be on hand. It will be a gala
swan song lor outgolng Osgood, who l-ras done stirring the sand box for rnonths. Tharrks, John, for -well clone.
Snark John a swell job the past 12 a good job
CHARLES 'CHARLIE" BIRD, veteran lumberman who has beerr living irr retirement in Piedn-ront, California, died recently.
Mr. Bird had spent most of his active lumber career in Stockton, having originally been associated with the old Simpson-Grey Lunber Company, and later with that company's successor, Stockton Lumber Company, of which he was general manager.
Services were held on May 15 at the Albert Brown Funeral Home ir-r Oakland.
SIZES AND GRADES FRESHTY MIttED TO ORDER . . IN QUANTITIES
TAITORED TO YOUR NEEDS
FAST SERVICE FROM OUR YARDS OR DIRECT-MILL SHIPMENTS OF ALL SPECIES OF PACIFIC COAST LUMBER
Hugh A. Schaffer, sales manager of the Michigan-California Lumbei Co., Sacramento, has been elected president of Ponderosa Pine Woodwork. national association of Western 'Pine producers and millwork manufacturers. The association carries on extensive promotion of wood windows, panel doors, and other stock millwork items.
423O
Los ANgclus 2-4148
Schaffer, vice president of the association in 1960, succeeds George M. Curtis, chairman of the board of Curtis Companies, Inc., Clinton, Iowa.
Other offrcers elected were E. A. Gerber, Rock Island Millwork Co., vicq president; Hugo W. Eckardt, Morgan Company, treasurer; and Fred G. Johnson, Weyerhaeuser Company, secretary.
Robert H. Herbst continues as general manager of the association, with headquarters in Chicago.
Well-known Mendocino County lumberman, Lloyd Larson, and the Br E. & M. Trucking Company of Ukiah, established a new wholesale lumber operation under the trade style of Blemco Lumber Sales in Ukiah last month.
Larson, a native of Washington,
Angeles 23, Golif. rwx rA 1845
rTOYD TARSON
originally came to Ukiah from British Columbia during 1957, as salesmanager of the old Ukiah Pine Lumber Co. at Potter Valley. Shortly after the firm was purchased by Frank Crawford, Larson joined Main Lumber Company in Redding where he remained until forming the present venture.
Prompt delivery in Los Angeles, Oronge, Riverside qnd Son Bernqrdino Counties. Celotex . . Ry-Lock Uni-Bih Fireploces Mqsonite. Balsom Wool . . NuWood Richkrqfi. Polyethylene Olympic Stqin . . . Nqils . Wire. other ilems: SO.CAI BUITDING MATERIATS CO., INC.
I 220 Produceo,ljji"o1",,i*, los Anseles
A 56-page statistical handbook of historical and current information compiled from many sources. Provides statistics on the manufacture and distribution of lumber and wood products, and the role of the lumber industrv in the national economy. Contains- 93 statistical tabulations and 15 charts with data on forest resources, manufacturing census statistics, lumber pro- duction, shipments, orders, stocks, wholesale and retail lumber trade, exports and imports, consumption and utilization, price indexes, employment, research expenditures, and financial
data. Available without charge-but lupply limited. Send your request for Lumber Industry Facts together with your name and address to: Statistical Department, National Lumber Manufacturers Association, 1319 Eighteenth Street, N.W., Washington 6, D.C.
Max Barnette, president of Hollow Tree Redwood Company, has announced the opening of a new distribution center in Phoenix. Arizona. in line with Hollow Tree's new, improved merchandising program. Local Phoenix lumberman, Ddan Harper,
will manage the three-acre setup at 2101 East Jackson Street where a iomplete and diversified inventory of green and kiln dried, rough and surfaced redwood will be carried for the convenience of yards in the area.
A new Contra Costa County retail yard, Modern Kitchen & Building Sup- ply Company, has been opened on Highway 4 between Oakley and Brentwood. Flovd Pedersen is owner of the new operation and Don Pedersen will also be active in the management of the concern.
"Our 5 truck fleet brings our mills to your d00r"
8733 Sunser glvd. Los Angeles 46, Colif. Oleander 5-7t51
Since l90l
Represenling Pickering Lvmber Corp. snd West Side tsmber Co. ond other Reficbfe Sources
In time for the annual summer exodus to the mouutains and beaches. West Coast Lumbermen's Association has published complete do-it yourself plans for a low-cost Starter Vacation Cabin.
Another new item in WCLA's spring promotion program is a do-it-yourself plan for an Atomic Fallout Shelter.
The architecturally-designed Vacation Cabin is built of a series of 3-foot panels, constructed on jigs, for the floor, walls and ceilings. The starter unit is 9'xl2', plus an extended front deck of any size desirecl. There is space in the starter unit for two double bunks, a small closet; cookiug area, cabinet for food storage and sPace for a lavatory.
Retailers can use the plans in three ways:
(1) They can build the comPonents in their yard and erect the cabin on site for tl-reir customers.
(2) They can build and sell the panels only, letting the customer erect the cabir-r himself.
(3) They can sell the materials o11ly, and let the customer do the building and erecting himself'
All three methods Provide an excellent way for the retailer to use his
short oieces of lumber and odd-sized doors-and windows, and still make a orofit on these hard-to-move items.
- \\rith the addition of identical cabin units, the structure can be built to as large a size as desired.
Plans for the Atomic Fallout Shelter call for Utility grade West Coast lumber for the walls and Standard grade for the ceiling. The shelter is designed to meet the recommended standards of the Offrce of Civil and Defense Mobilization.
The shelter is of crib-type construction and can be built in a basement corner, using the house foundation for fallout protection, plus a one-foot layer of sand in the ceiling ar-rd the double r.ron-foundation walls.
Depending on the size, the shelter can double as a game room, photo dark room, den or storage room for offseason sports equipment. Its sounddeadening properties make it useful for a study or a hi-fi listening room.
Plans for the Starter Vacation Cabin and the Atomic Fallout Shelter (botli fold down to 8f" x 11") are available in quantity without cost from West Coast I.umbermen's Association, l+10 S.W. Morrison Street. Portland 5, Oregon.
Welcome to Howoiit Mr, ond lllrs. Jomes W. Higgins of the Higgins lumber Compony of Son Froncilco cre rhown receiving cn oloho welcome frcm Bill Sruqrr upon their arrivcl in Honolulu. Jim Higgins plcnned to spend c few doys wilh Bill colling on the locol lumber dalers. followed by crendonce ql lhe Hordwood Convenfion st Kousi. Bill Srua* i3 o3socioted wifh E. A. Iloody & Compony, direct monufsclurers represenlolive3, Honolulu.
Soft-textured woods White Fir and Engelmann Spruce have been found durable and economical in the exacting use of truck decking.
BOARDS
INLAND RED CEDAR PATTERN
1.9/15" DECKING
LODGE POLE PINE
FIR & LARCH SELECTS
FACIA STOCK ond other
D TG 3x6 & 4x5
QUALITY SPECIES
Direct Shipmenf
Rqil-Truck & Troiley-ftiilsd Cqrs & Srop Overs
SPruce 5-3409
HEmlock 5-5249
TWX: LB 5026
Wholesole Lumber
Oceon Center Building
I lO West Oceon Boulevqrd Long Beoch, Colifornio
Manufacturers of QUALITY products Wholesale onlg!
lntefior & Exterior Jombs Finger Joint or Solid
Species:
DOUGLAS FIR
PONDEROSA PINE
HEMLOCK
PLASTER JAMBS
DRY WALL JAMBS
WARDROBE JAMBS
RABBETED EXTERIOR JAMBS
FACE JAMBS
Cut-to-Size Lumber for Industrial and Furniture Manufacturers
All Jambs Sanded
Straight-line Ripped
All Specifications
Competitively Priced
Eastern Shipments a Specialty
Modern, Up-to-Date Milling & Production Facilities
All stock items available for local or national shipmentNo
DelaY!
Adjacent to all Freeways
B & ' DOOR IATB CO.
Ilqnuloclurer of Qu.rfity Jortbs
2440 ARROWtyilLI AVE., rOS ANGETES 23, CAtlF.
"You Put Profit in Your Pocket When You Cgtt "
ANgelus 8-1831
Say goodbye forever to old lashioned screen, sash and storm doors. for here are two all purpose doors...COMBINATION SCREEN AND METAL SASH DOORS that fit all types of $rall construclion and hamonrze with any interior styling.
Gomfort
o Tha HollFood Jr. Trdna Damll |nott llatt In kltchm rnd |.rulc. poGfic. Glua .d{u.!r c.ay wn0L0on. Inrac.t tlStt, ?u3t p.!of !cru.n.. Sarh GLaa mry !a claanad I|tft aata
Convenience
o No mm dGtoudnt rruund r ruDarfu. oua axtrl door wlth rn rrmtul ot bundlGa.
a No mm aa33in& fllmatr tcrtan doort $'hlch lnvlte lntrud.[.
O Ac'b 13 en rddidonrl p.otactlm iot hosdltc. Shamrt connm wlth out ddm thmSh xrh op.nln8 wlthout unlcklng th. dw.
o Bur8hrprod. A rlmplc touch ot fln. gGE lclt x3h.
a SaYa3 butng r Sr3h, Scrarn rnd Stom Door. Hdlyruod J't. rrr all 3 comblncd lnto I door
O Srvca on hardwarr, hlngln8 and Flntln8.
a StG on upamlvc raphcamcnta.
O S.G 3paca Tha Hollwood Jr. Twln3 mry bc hung to sulng in o. dt Lc.G rv.ihble frffi rp.e whldt 13 uru|lly lo3t In lltch.n d .nt4f wry.
-
or Flush
O Hollywood Jn Twins gin te yoc chole of t prn.l or iurh dor to hrmmlza wlth lny sttilc !rchlt chtro or Intarlor daalSn.
a Flu.h dool| rvdl.blc ln PfttllDDlnc Lurun, OrLntrl Arh (S.n) c Bfrdr.
O Prn.l doort rnlhbL ln pln. only.
Writc lor lrcc illuslrolcd lilcrclvro
t4ANU;ACtUlElS Of SCTEEN DOOi8.
Over 600 building designers, engineers, contractors and representatives of allied professions are expected to attend the 11th annual convention of the American Institute of Building Design, San Francisco, July 27-30.
Meetings and exhibits will be held at the Jack Tar Hotel, convention headquarters. More than 30 major manufacturers and their r:epresentatives have booked .pace for the lobby exhibits.
Among the distinguished guests invited to address the convention are Governor Edmund G. Brown of California; Robert C. Weaver, administrator of the Federal Housing and Home Finance Agency; California's Attorney General Stanley Mosk; and Mayor George Christopher of San Francisco.
An outstanding authority on nrban development and
home construction, David D. Bohannon, will participate in the program before the delegates. Bohannon is a former president of the National Association of Home Builders and a leader in the industry.
The A.I.B.D. represents some 3,000 members-chiefly building designers and draftsmen associated with them. Also members are licensed general contractors, engineers and others in the field. In general, the aims of the Institute are to aid its members by channeling information of significance within the industry; to raise the standards of its membership through education and qualifications and to aid in training future members now at the high school and college levels.
Edward Hagemen, 255 West End Avenue, San Rafael, California, is convention chairman. TEtt
Acquisition by United States Plywood Corporation of Western Plywood Company Ltd., with annual sales of $18 million. was announced May 23. '
S. W. Antoville, U.S. Plywobd .hair*"n, said the addition of Western's six manufacturing plants and eight distribution outlets in Canada will round out his company's coverage of all major markets in the Dominion.
The transaction was completed for about $6.5 million, and will result in the issuance of approximately 110,000 shares of U.S. Plywood common to former Western Plywood holders. The balance is being made up in an undisclosed amount of cash.
John Bene, who continues as president and managing director of Western, said in a simultaneous announcement emanating from Vancouver, 8.C., that holders of more than 91 per cent of Western's 423,978 shares of class B stock and 95 per cent of its A stock number 80,000 shares have accepted the offer U.S. Plywood made public in April.
Along with owned or controlled standing timber amounting to more than two billion board feet, U.S. Plywood acquires four additional Canadian plywood plants-two in Vancouver, one in Quesnel, British Columbia, and one in Edmonton, Alberta-with capacity to produce about 200 million square feet annually on a /s" basis. These plants produce Douglas fir and poplar plywood and specialty items such as sidings and doors. Two sawmills and eight distributing warehouses, similar to the chain of sales centers now operated by U.S. Plywood in the United States and Canada, complete the Western Plywood picture.
With the addition of Western Plywood facilities to those of Hay & Co. Ltd., a manufacturing division acquired in 1945, and Weldwood Plywood Limited, established as the distribution arm in Canida in 1946, U.S. Plywood operates a total of 54 plants and 144 sales centers that include
Just coll
UNITED OFFERS SPECIAT SETECTION Of WIDTHS, LENGTHS & TEXTURES FOR SPECIAT REQUIREMENTS
t.c.t. sHtPl,tENIs FRol,t yARD srocK lhere is no substitute fior Service
display rooms and warehouse facilities.
Gene C. Brewer, president of U.S. Plywood, pointed out that Canadian plywood production has risen from 300 million square feet in 1950 to more than 1,200 million in 19ffi. (%" basis).
"Canada not only produces ply'"vood for her own needs but supplies 20 per cent o{ the United Kingdom's consumption," he said. "We're anticipating continued growth of Canadian markets, particularly in component construction, summer or vacation homes, and in farm buildings. Our present investment in Canada's future will undoubtedly increase."
United States Plywood now has an investment in Canadian operations amounting to 15 per cent of the company's total net worth, with all Canadian sales (including Western's) accounting for an estimated $36 million. The firm's annual total sales have been upwards of a cluarter of a billion dollars.
The 420th Terrible Trventv torlrnamellt. held at Los Angeles Country Club on May 2, also marked the 35th anniversary of the famous group. Arrangements, made by Ed Bauer, included brunch at l0:30 a.m., followed by play on the North course.
Rex Wall (79-8-7I) won tl-re lower bracket, Virgil Oliver the higher bracket (89-16-2-75). In Match Play Frank King beat Bauer in the lower bracket, and Vern Htrck won the higher bracket r,vithout argument, having won both the first and second six months tournaments. Their names go on the perpetual silver cup.
At the annual meeting held before dinner, Cliff Simpson was elected Most Terrible for the coming year. The new Directors are Robert Dilworth, Simpson and Bauer. Holdover Directors are rrArally Prue-s5i11g, Oliver and Robert Osgood.
W/ASHINGTON, D.C., was the focal point for the VrY building materials industry recently as members of the 1961 NRLDA Exposition Committee gathered there to discuss plans for their late Fall Show. The Exposition is slated for McCormick Place, Chicago's $34,000,000 exposition center, November 4-7.
Dealers from every area of the U.S. were represented at the Washington conference table, and their discussions resulted in a positive promotion program for dealer and exhibitor attendance, along with a dynamic, four-day Exposition agenda. The tone of the April meeting was set by the early report that exhibitors were reserving space at a pace 4N/o ahead of last year's figures, and it was also predicted that dealer registration would be at an all time high.
A comprehensive dealer program for the Exposition was decided upon with emphasis on practical, profit-making ideas. Included are such subjects as : Employee Development; Cash and Carry ; Components ; Sheil Housing; and Modernization and Repair-all to be presented under the direction of experts in these fields. The second day of the
Legislation which could seriously curtail competition between the various modes of transportation in our country is currently the subject of hearings before the Senate Commerce Committee l-readed by Senator Magnuson (D-Wash.) as Chairman.
While the Committee's hearing's were specifrcally limited to the consideration of one measure, S. 1197, by Senator Bartlett (D-Alaska), there is also pending before the Committee a bill by Senator Yarborough (D-Texas), S. 1089, which would amend other provisions of the Interstate Commerce Act for purpose similar to those of S. 1197. The Bartlett bill, whicl-r is co-sponsored by Senator Cotton (R-N.H.), \{onroney (D-Okla.), Yarborough (D-Texas),
Exposition will be highlighted by 'An Old Fashioned Sales Revival,' featuring Herb True and Fred Klemp, two o{ America's outstanding sales personalities. Their exciting presentation has inspired thousands of businessmen in every area of the U.S., and is certain to be of interest to building materials dealers. Other events include a field trip to several well equipped and effectively organized yards, a visit to a modern factory producing building materials, and live action demonstrations of materials handling operations.
Chairmen of the Exposition Committee meeting in Washington were: Robert J. McCutchan, General Committee Chairman; Deyo W. Johnson, Program Chairman; B. J. Stahlman, Materials Handling Chairman; and Roy G. Leitch, Jr., Attendance Chairman.
Other committee members, and those acting in an advisory capacity were: Theodore I. Hunsaker, William W. McCready, Edwin F. Sembell, R. C. Tylander, Oertell Collins, R. A. Schaub, Paul V. DeVille, W. B. Oldham, Leslie G. Everitt, John W. Dain, Robert L. Craft, Ross G. Kincaid, G. Kenneth Milliken, Horace G. Pierce, and rnembers of the NRLDA Washington Office.
and Hartke (D-Ind.), rvould in effect repeal a portion of the Transportation Act of 1958-now Section 15a(3) of the Interstate Commerce Act-whereby the Commission will not insist on the retention of a high rate level for one carrier to protect the traffic of another mode of transportatlon.
This legislation could well result in increased freight rates in the transport inclustry, at a time when many American industries, like the lumber field, are currently experiencing some very serious economic problems.
You may wish to communicate your views to your Senators concerning S. 1197, and similar measures. A responsible competitive transportation system is not only beneficial to the transportation industry, but is vitally important to the economic position of every American industry.
Formation of a new wood products division of Weyerhaeuser Company under George H. Weyerhaeuser, vice president, has been announced by Norton Clapp, president.
Activities of several Weyerhaeuser divisions will be consolidated in the newly formed division, Clapp said. Divisions to be consolidated include lumber and plywood, hardwood lumber and veneer, Silvatek and Roddis.
The reorganization follows extensive studies of the company's marketing operations and opportunities and will be carried out over a period of several months to oermit arr orderly transition.
John L. Aram, vice president and former head of the research, hardwood and Silvatek group, has been appointed marketing vice president of the new division. He will be responsible for marketing all of the company's softwood, hardwoocl, and manufactured panel and fiber products.
Marketing assignments in the new wood products divisron were announced todav bv Aram. Thev include the follon'ing
Juy C. Wallenstrom, former marketing vice president of the Rodclis division at Marshfield, Wisconsin, has been appointed national sales manager. He will be responsible for all field selling activities of the division including operation of its distribution yards, warehouses and fabricating facilities.
B. R. \\Iilliams of Tacoma. formerly assistar.rt to the marketing vice president of the lumber-and plywood division, has been appointed assistant national sales manager.
N{anagers assignecl for the division's major product lines inclrrde Alan T. Smith, -facoma, former lumber and plyrvoocl clivision pro<luct planning manager. to product mairager for softu'oocl lur.nber ; Kirk R. Cooper, former marrager of the Arcata, California branch, to softwood plywood product manager; R. D. Pauley, Tacoma, former Silvatek clir'ision manager, to nanufactured boarcl product manager : ancl Il. NI. Nlagardin, of Arcadia, California, former western sales region manager for Rocldis clivision, to harchvood pro(tllcts manager.
J. T. l3reckenridge, Tacoma, former lurnber and plywood division sales operations n.ranager, u'il1 be manager of marketing relations.
T. L. O'Gara. Tacoma. former lumber and plywood dilisior.r r.nerchanclising mar.rager, will be marrager of market plannirrg.
-|. P. \rAreyerhaeuser, III, o{ former vice presiclent of tl.re ager of mercl'rarrclising.
White Bear Lake, Minnesota, llodclis division. is to be man-
D. C. Greeley, Tacon-ra, former llanager of field operations for the Silr.atek division, has been appointecl manager of nrarketing serr-ices.
R. S. Douglas, formerly rnarketirrg vice president of Ittu-rber and plyrvoocl, wl-ro has been c-rn a lear-e of absence rlrre to illness, l.ras been namecl vice presider-rt of trade relations and special assistant to the pre.siclent.
Flarolcl Ford. vice president and director of lumber sales of Anrerican Forest Prodrrcts Corporation, announces the appoirrtnrent of Herbert E. Crawford as general manager of tl-re corporation's retail lumber and building products subsicliary, Western Sierra Lumber Company, a group of lumber yards located in San Jose, Pleasanton and Vallejo. Mr. Crarvforcl rvill make his headquarters at the San Jose operatior-r.
X,[r. Crau'ford comes to this oosition r,vith extensive experience in the retail lumber atrd brilding products industry as well as a background in lumber remanufacturing and sawmilling. He is well known to the building ancl construction trade in the San Jose area from his forrner position as manager of the retail lumber division of Pacific N{anufacturing Company of Santa Clara.
The third consumer advertisement in the National Wood Promotion Program's 1961 campaign-a campaign aimed at pre-selling Drospective home owners on a preference for wood-appeared in the April 2l issue of Life magazine.
A large, four-color picture sholving the many uses of wood in the bedroom-for furniture, flooring, walls, framing, windows, and partitions-dominates the full-page ad dramatized by the headline, "For solid comfort in your bedroom, there's nothing in the world like wood."
The copy block points out the ability of wood to fit any type of bedroom decor; its superior sound and heat-insulation qualities; its resilience, the many finishes available, and the ease with which storage space can be built into woodframed walls.
The NWPP program, sponsored by members of the 16 regional associations federated with the National Lumber Manufacturers Association, began two years ago. The 1961 campaign began with a two-page spread in the February 17 issue of Life. The April advertisement will be followed by four more, each demonstrating the advantages and applications of wood in a specific room of the house. Current lirculation of Life is 6.8 million and readership is estimated by the publisher to be 31 million per issue.
Sound obsorption, beoury, qbiliry to insulote ogoinsl unwonled heot or cold qre cmong the quolities of wood feafured in full-color adverti3em6nt in April 2l issue of [ife. Ad is rhird in l96l contumer odverliring compoign of the Nqtioncl Wood Promotion Progrorn sponsorad by rhe Notionol lumber l/lonufaclurers Associolion,
I'm Such A "Skinny" Column-l Don't Know What To Do + I Could Remind All Industry Members To Promote "l{ational Forest Products Week"
0ctober l5-21. +
I Could lnform Lumber-Minded People That The Best V{ay To Keep Abreast 0n What's Happening ln The Industry ls To Read And Subscribe To The California Lumber Merchant. + And I Could Urge Industry Memhers To Belong Io And Support Hoo-Hoo.
'l'hc largest singlc shiprnt'nt of lauatl.-1'lrilippirre nrahoq'an,\' er-er rlclir-crrl to ll:rrltor Iiiln Conrparrr-.,\lanrerl:r, Cali[r,rnia. u'as clisclr:Lrge<1 at lirrcirral'l'r'rnrina]s recentlrfronr the f I V I(orotzrri, accorrlirrg to C,,i P,r'' l\\ :r. r ir.'.1 Prcsi<lcrrt arrrl gencr:rl llra1r:rger of Ilarbol iiiln.
-l'lrc .l-10.(XX) bo:Lrrl fcet t ill be rlricrl :Lrrrl lrrocr:sstri for :r ttuilrlrcr r.r[ rr't'ste rn anrl nrirl$'r'sterll iilrpoItcrs, I)'ro$ rr saitl. Tlrc slriprrerrt iollou'r'<l a I (r.5,000 b<1. f t. cottsis't.trnrrtt ',r-hiclr arrivt'rl c:rrlit'r on tlrt' ll\- I'hilippirrc Corrt'giclor.
llrou rr. :r 2.5 ,r'ear \'('terlul irr lrrrrrlter lrrocessirrq. slrirl. "'l-hcst'slriprrrcnts irrrliclLte lr <ltllnitc ulrsu'irrg for tlrt'lrilrtlrvoorl in<1ustr,i'. IIarrlu oorls (()0 1)er c('1rt oi I l:rrb,,r- liiln's lrrorlrrctivitr- ) rrsuall,r- :Lrc tlrt' 1:L.t tt, be nellt fronr ri lising rrlLrkt't irr tlrc' lrrnrber brrsinc'ss.
"I)orrrt'stic ltunbcr, lrroccs,.t'tl b,r'tts for t'rport. lilso is rrrovirrg- irr grr:rtcr clrr:Lrrtities." lre arlrlr'<1.
IIrtrbor Iiilrr (-onr1r:rttr', tlrt' ortl,r' tlocks'irlt' rlrr- iiilrr irr (':rli[orrri:r. also lrrocesscs lrirrrlrvoocls frorr l"ttrttlt, li()r-tle(1, .f :rparr. IIorrg I..orrg, :Ls n'r'll as ('rrrtral :Lrtrl Sorrtlr -\tttt'rica.
Large
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While hardwood plywood imports for March were up 39.1 per cent from February, on a surface measure square foot basis, on the same basis, March 1951 fell 17.9 per cent below March 1960, and the first quarter imports of 1961 were down 31.9 oer cent below the first three months of r9ffi.
Not yet reflecting the upturn in prices, the first quarter 1961 plywood imports were off a resounding 45.9 per cent -or 10.9 million dollars from the 23.9 million dollar imports for the same period of 1960.
All five of the leading hardwood plywood export countries showed gains in March over February (square footage), ranging from 158 per cent for Taiwan, 105 per cent for Canada, down to 27 per cent for Japan. However, only Taiwan showed gains, in comparisons of March this year, and for the first quarter of this year, as against like periods of 1960-all other leading countries falling below in these periods.
Softwood plywood imports for the first quarter 196I totaled L,988,457 square feet-or 0.98 per cent of total plywood imports, with Brazil and Mexico accounting for the bulk of this (84.4 per cent). None came from Japan.
Louis G. Bennett. national convention chairman of the Sliding Glass Door'& Window Institute, has announced the Association's National "Bright Outlook" Convention will be held at Mountain Shadows resort, Scottsdale (Phoenix) Arizona-September 24-28.
Mr. Bennett reports that his committee is planning the convention around a full and informative business agenda which will conclude symposiums, business sessions and prominent speakers. The program will be keyed to complex problems confronting the industry as a whole at this time.
Plans are also being made for unusual and outstanding social events.
Irving Ninberg, chairman of that many booths of the large been spoken for.
SGD&WI convention and exhibits committee consists of L. Bennett, Lujon Corporation, chairman; Quentin Hamlin, Standard Products; H. Roger Richter, Alcoa; Robert Baggott, Ador; and Irving Ninberg, Bur-Val.
The Japan Plywood Exporters' Association on }[ay 26 at a general membership meeting approved plywood export quotas for the North American countries for the July- September, and October-December periods, totaling 380 million square feet, surface measure.
The approved export quotas authorize 220 million square feet for July-September shipment and 160 million feet for October-December.
The category breakdown of the export quotas as announced bv TPEA (in thousand square feet) is:
Category July,/Sept. Oct.,/Dec.
the exhibits section, states exhibit area have alreadv A
The popular KVAL model 990R has been modified to a considerable extent to meet the demand for automatic equipment. The new Routing-Boring machine is now designated as KVAL model 990R8.
The drilling operations are accomplished by merely stepping on a foot switch. Bellows cylinders are used exclusively for this movement. Also, the motor size has been greatly increased-2 HP for the horizontal drill and 3 HP for the large bore drill.
In the forests of coastal British Columbia, the giant Red Cedar often survives centuries of time, wind and weather. Little wonder, then, that lumber cut from this naturally timeless wood will beautify and protect homes in the most severe climates for decades more.
Besides the drilling modification, Kvalheim Machinery has come up with a new approach to the hinge routers. These hinge mechanisms slide sideways in nylon bushings on a 71" ground steel shaft. The vertical movement now utilizes precision sealed V-ball bearings inagroundVtrack.
By this system, right and left-hand doors may be processed without extra effort. The mechanisms are merely slid on the lrl" shaft to a different stop limit engagement.
For further information, write or call Kvalheim Machinery Company, Petaluma, California.
A "Display Rack Package" permitting a wide variety of retail stores entry into the lucrative translucent fiberglass panel field for an investment of less than $200 has been created by Filon Plastics Corporation, Hawthorne, Calif.
The package was created to promote Rololite, a translucent, cross-corrugated, material in SO-foot roll form, according to A. M. Barr Sr., national sales manager.
Barr said the package contains:
1. Three rolls of Rololite, a quality panel with a wide variety of home, industrial and commercial applications, such as patio arrd carport roofs, fencing, awnings, skylights, sidelights, breezeways and canopres.
2, The lightweight, versatile rack, constructed of tubular steel, to hold the rolls. It's a compact unit requiring a minimum of store or porch space: 30" by 3U'.
3. A full-size awning kit, including brackets and a Rololite awning, for placement atop the rack as an eye-catching attraction.
4. A supply of illustrated brochures describing numerous installation possibilities.
"The 'Package' now makes it possible for retail outlets to capitalize on the growing demand for fiberglass reinforced plastic paneling without the necessity of devoting showroom or warehouse space to the material," Barr commented.
He added, "Rololite on display virtually sells itself. The full 50foot roll (,f0" wide) can be sold complete, or dealers easily can cut off a piece to the desired length with ordinary shears or saw."
The "Display Rack Package," shipped flat and fully-packaged, has illustrated instructions for assembly within minutes.
Rololite offers the user savings in installation and material costs, and is shatterproof and weather-resistant. The suggested retail prices range from 39c to 59c per square foot. Material is sold in seven colors, five and eight-ounce weights, and a standard 2rl-inch corrugation.
Additional details regarding the "Display Rack Package,' should be addressed "Package," Filon Plastics Corporation, 333 N. Van Ness Ave., Hawthorne, Calif.
H. D. Chadbourne, owner of the Salinas (California) Lumber Company, left recently with a family party headed by his father and mother for a three month's trio to Europe.
Mr. and Mrs. Jason C. McCune, Los Angeles, became the parents of a fine baby boy, John, on May 28. Jason McCune is associated with J. H. Baxter & Company, Los Angeles.
James M. Maddock, Glen A. Karnes and E. J. Schribner completed purchase of the Sunnyside Lumber Company, Santa Cruz, and opened for business on June 9 under the name of San Lorenzo Lumber Company.
L. J. Carr, well known in the California pine industry, recently organized L. J. Carr & Company, with offices in San Francisco, to carry on a wholesale lumber business.
Fraser Lumber & Supply Company recently started business in San Francisco, specializing mainly in box shook. Principals are Garnet W. Fraser and, Z, C. Cather.
United States Plywood Company moved into a new and larger warehouse in San Francisco. Langford W. Smith is branch manager, Chas. J. Schmitt covers the Coast Counties, San Francisco Bay and Peninsula territory and Jimmy Atkinson handles the San Joaquin and Sacramento Valleys trade.
Carl Bahr, president of the California Red-
wood Association, San Francisco, left May 26 for Washington, D.C.
Fred Johnson has become associated with the West Coast Screen Company of Los Angeles.
Albert L. Nelson is president of the newly incorporated Redwood Products, Inc., Fortuna, Humboldt County. The company will produce ties, posts, shakes and grape stakes.
A giant log raft from the Columbia River arrived at the Benson Lumber Company, San Diego, on June 1.
Meeting June 2, members of the San Francisco Lumbermen's Club elected as president C. C. Stibich, Tahoe Sugar Pine Company, San Francisco; and secretary, Edward J. Tietjen, Sudden & Christenson of San Francisco.
The California Lumbermen's Council moved their offices from San Francisco to Fresno. Berbard B. Barber is secretarv of the Council.
The West Coast Plywood Company is completing its new plant which occupies five acres of ground at the Port of Grays Harbor midway between Aberdeen and Hoquiam, Washington. A. R. Wuest, president and general manager, and A. R. Welch, vice president of the new company, pioneers in the manufacture of plywood, have been responsible for many important improve-
ments in the product's development. H. Bruce Wiscomb is sales manager of the firm.
Peter White, chief inspector for White Brothers, San Francisco, and Mrs. White are enjoying a vacation trip to his old home in St. John, New Brunswick.
W. B. Wickersham, district manager for the Chas. R. McCormick Lumber Company of Los Angeles, and Mrs. Wickersham, are on a motor trip to their old home in Illinois.
A. J. Koll of Los Angeles, president of A. J. Koll Planing Min, Ltd., is back from a trip to the Orient where he visited Japan, China, French Indo-Chir-ra, Sumatra, Java and the Philippine Islands. His trip lasted over three months and he reports that he enjoyed all of it. While in the Philippines he saw many of the large sawmills and logging operations. He also spent some time with B. W. Cadwallader. who is well known in California lumber circles. and is now in the mining business there.
A daughter, Diane, was born to Mr. and Mrs. J. H. Kirk at San Luis Obispo on May 24. Mr. Kirk is general superintendent of yards for the Southern Pacific Miling Company.
R. O. Wilson of R. O. Wilson Lumber Company, San Francisco, left in late May for a business and pleasure trip to the East.
Cqulk-Flo
Two-page brochure describes use of an improved Caulk-Flo unit for applying caulkirrg and glazing compounds, roofing cement, mastics, sealants, putties, adhesives, etc., faster at less cost. Illustrations show how ur-rit dispenses and applies material, in an1consistency, from bulk containers without the use of caulking guns or cartridges. Write:
Force-Flo, Inc., P.O. Box 2442, East Cleveiand 12, Ohio.
Five types of Moore Systems-adaptable to all pictured and described in
WHOLESALE
BRADSHAW 2-7943
G[odstone 4-t83t
Lumber Sorting sorting needs-are a 12-page folder
recently printed by Moore Dry Kiln Company. Included are the Moore-Setzer Sorter, "Drop-Out" Sorter, Measurmatic Sorter, Dimension Sorter and Prefabricated Sorting Chains.
For your copy, write directly to Moore D.y Kiln Company at North Portland, Oregon, Vancouver B.C., Brampton, Ontario, or Jacksonville, Florida.
LUMBER & WOOD PRODUCTSALL SPECIES
DIRECT SHIPTYIENT
400 North Camden Drive, Beverly Hills, California
Douglas Fir White Fir
Redwood
Ponderosa Pine
Sugor Pine
Red Cedor Shingfes Royol Ook Flooring
Since t9t8
GR.ESTVTEW r-r518
GRonite 6-199r
Brqndr Ofiice & Yord PETATUMA, CAIIIORNIA
793 Wilson Street POrrer 3-201|
Pqcific Polisqdes
Owners & Developers of Westridge Riviero-Cosiellommore Meso ond
Yorbo Lindo Ronch & Counlry Club Estotes hove exponded qnd now hos its brqnch offices in Brenlwood Villoge-hondling Reol Estote & Generol
Brokeroge. DON R. PHILIPS, Sr., now ossocioled-wifh oftices qt
149 Bqrrington Ploce los Angeles 49, Colif.
t7315 Sunsel Blvd.
BRodshqw 2-sr 53
'I\TEARLY 300 northern California lumbermen took the r \ gin fi..22 route (or reasonable facsimile of same) Saturday morning, the "morning after" the big Oakland Reveille at the Claremont Hotel on May 19. However, after the prescribed dosage of anti-knock, the rattles in the think machine subsided, furry tongues departed ar.rd most everyone agreed that the 29th Annual Reveille was, indeed, right up to par with the best of them.
Granted the weather certainly left much to be desired, the Annual Reveille Tournameni at the Mira Vista Country Club_ was a _big.success, especially in view of the blustery weather and drizzle which prevailed throughout the day. Some 68 t uldl souls participated in the" tourney, Bob Macfie and Jack Crane co-chairmanning that diviiion of the proceedings.
In the Dubs, Ltd., division (Dubs members combined their monthly tournament with the Reveille gang) the first three places in_ the first flight went to Wali Hjort, Ralph Bowman and Hugo Miller. Les Doddington, Bob Kilgore and Bob Macfie came in 7-2-3 in the iecond flight, 1nd John. Polach: Ed French and Bob Raymer equa-lled the feat in the third divrsron.
The first three positions in the Reveille Blind Bogey tournament went to Nifty Gay, Al Sobel and Keith David-
GOTDEN GATE IUMBER CO.
HARBOR IUMBER CO., lNC.
son, but Bill Bonnell walked away with the coveted perpetual trophy u'hich was formerly held by Jim McClintock.
Other prizes went to Bill Davidson (low gross), Bob Raymer (closest to hole-in-one) and Keitlt Davidson (longest drive).
The more energetic aspects of the Reveille day completed, the evening's hijinks got into high gear with a big no-host cocktail party at the Claremont where free flowing libations aided the cause of "Goodwill to A11." This happy interlucle was followed by a steak banquet in the Claremont's big ballroom, the president's welcome, golf awards by Nlacfie and Crane, and last but certainly not least-tl-re big 29th Reveille Revue produced by Bella Marcum of the Hardin Entertainment Agency.
In all, it was a grand production, and a big vote of thanks should go to Reveille chairman Ralph Hill and his cast of hard-working "characters" which included Macfie and Crane (Golf), Earle Bender (The Show), Jim Hendrick (Tickets), Frank Billings (Publicity), Charlie Beacom and Ralph Boshion (Finance), Frank Timmers, Jim Doherty, John Pearson and Vic Roth (Reception), Jim Doherty and Bill MacBeath (Reservations).
HARBOR PI.YWOOD CORPORATION
HARDIN AGENCY
J. W. HENDRICK CO.
J. E. HIGGINS l-Ul,tBER CO. Son Froncisco
Hlll & IORTON, lNC. --.--.-...-..-..--.-.._-....-..-.......-.-..-.Oqktond
HltL tUA{BER & HARDWARE CO., lNC. ....,...._..-.._...-..Atbony
HENRY A. HINK -...-...-...---.--- -Son Froncisco
R. G, HISCOX IUT BER CO. ..--.-.-Berketoy
HOBBS WALt IUMBER CO. ..Son Froncisco
HOGAN WHOIESAIE EUlLDlNG MATERIAtS .,._.-..,._.Ooktond
FRED C. HOTMES TUMBER CO. Forr Eroes
F. V. HOLA.iES ---.-...--.-....--.--.--Son Frqncisco
HOME LUMBER AND SUPPIY CO- ---------.--,.,,.-.,--5on Ieondro
INDEPENDENT BUItDING MATERIAtS CO.. lNC..---_.Ooktond
KINTON IUf BER CO. -.-..-.......-.-.-,---,.---.--------...,-,.---Cloverdot6
TAMON IUMBER COMPANY Son Fron(i5co
LOOP TUMBER & MItL COMPANY -.-.-,.-.-...-.........-...,Atomedo
lvtocBEATH HARDWOOD COMPANY -......,......,.-........-._Berketey
l,tARlNLAND LUMBER COMPANY .....-......-.....-.-..-....Son Rofoel
MASONIIE CORPORATION ....-.--..--...--------.North6rn Cqtifornio
MELROSE LUMBER & SUPPTY CO. ......-...,.--.......,.....,,-Ooklond
MOLAtIA FOREST PRODUCTS CO. --.----...-.--.--..--...Cloverdole
l,tUl.FORD TUMBER COT PANY .-,........-....-.-.-...--..-.Son Leondro
NEELEY-NEISON LUMBER CO. -..,-...---..--...-..-AA€dford, Oreson
PACIFIC TUMBER COMPANY Son Froncisco
PARAMINO LUMBER COMPANY ....------....---.--....Sqn Froncisco
PEERIESS IUMBER CO. ..-.......-......-Oqklond
ROI-ANDO TUA BER CO., lNC. ..--.-,,..---.--.------.-.Son Froncisco
Kiln-Dried PINE
WHITE FIR INCENSE CEDAR
ROUNDS IUMBER COMPANY ----Cloverdole
SANTA FE LUi,tBER CO., lNC. --..-..-....-----.........Son Frqn<iico
SAVTMIU. SATES COMPANY Son Froncirco
SERVICE IUMBER COMPANY ...-.--.Sourolito
RATPH t, SMITH TUMBER CO. -.-..-.............-.......--.-.----Bcrkcley
SPEARS tUI BER CO. -.-..-.-.---.-.--.----..-..............-...-..--...-..Arcqrq
STOCKTON BOX COI,iPANY .-.--.-.--Sto<kton
STRAEI.E TUMBER COI'{PANY ...-....Ooklond
SUN VAtLEY LUMBER COMPANY -.,...-.--.......-..........-.Iofoy€ttc
TARTER, WEBSTER & JOHNSON, lNC, --.........-...-..-.-.Nework
At THRASHER TUMBER CO. ...-..,.-.Coloello
TRIANGIE TUMBER CO. -...........-.-.Berkelsy
TWIN CITY TUMBER CO. ..-....-..Son Rofqcl
TWIN HARBORS TUMBER CO. ,-tr{enlo Pqrk
UNION IUMBER COf PANY ..Son Frqncirco
UNITED STATES PIYWOOD CORPORATlON...,No.thorn Cqlif.
WARD & KNAPP.-......---.-..-. ...Son Froncirco
WENDLING-NATHAN CO. -.-.-.--..---..-..---------...--..Son Fronci:co
WEST COAST TIMBER PRODUCTS .-......--.-........-.5on Froncirco
WESTERN DOOR & SASH COMPANY .-.-......-...,.........Ook1ond
WESERN DRY KlLN CO. .......-...-.-.-Ooklond
WESTERN PINE SUPPTY COMPANY -...--......--.-........Emeryville
WESTWOOD.INGRAM CO. .........-..Ooklond
WEYERHAEUSER SAI-ES CO. .,..-.-.Doly City
WHITE EROTHERS -...----------..-.-.-.-.- .Ooklond
WHOLESALE BUItDING SUPPIY CO., lNC. ....-.-.....--Ooklond
Wl LLITS REDWOOD PRODUCTS CO. ............,.,-...........-Willil5
WOOD PRODUCTS CO., Dwight Stecle -.-.--.-..-.Son Froncirco
WOODSIDE TUMBER COIPANY ..-.........--....-..-......8urlinsome
ZENITH Mltt & TUMBER CO. ---..-..--..----..--...---.-.---....Ooklond
P.O. Box 752,Ploeewille, Colif. Mqnufoclurers
SPECIATIZING IN ROOF DECKING
Telephone: Plqcerville-NAtionql 2-3385
Distributors for O[YillPlC STAINED PRODUCTS. . Perfect Fit Sidewolls ond Stoins
Seen<nd no doubf heord-qi Oqklond Hoo-Hoo's Annuql Reveille. Top row, from left: Cosh & Corry lumber's Joe Misrock ond Beover Lumber's Chuck Willioms front ond cenler. Next: Bill Woel (who will morry Swen Gummer's doughter this August), Club 39 prexy Bill Johnson, ond the future popoin-fow, Swen Gummer, Block Bort presideni ond heod of Builders Lumber Compony. Nex| Vocqville Lumber's Tom Zozrivy, siill sporting o neot bit of foce folioge, cholting with smiling Fred V. Holmes. Right: Monny Simmons with Pot Von Housen of Turnbuckles, lnc.
Second row, from lefl: ond the oldtimers were ihere, iool Here we hove George Bonde ond Glenn Worner checking the ocfion. Next: smiling (oll the woy to the bonk) borkeep involved in currency exchonge wiih Service Lumber's Bob Strohle ond Jerry Moshek who were engoged in converting o portion of their holdings inro liquid ossets. Right: Monterey Peninsulo deolers Keith Dovidson ond Som Torontino, Tynon Lumber Compony, with Jerry Griffin ond G-P's Jerry Fernqndez.
Third row, from left: John Crook, Pocific Fir, ond Som Witzel, R. H. Emmerson, cholting with Mike Joson ond Jock Ferri of Poromino lumber. Nexl: ond in lhe free smoke deportment we find our cule lil' cigorefte gol surrounded by nicotine oddicts Bill Chothom, Rolf Stoleson, Lorry Owen, Fronk Timmers, Fred Holmes ond Phil Gosslin. Right: Mulford Lumber's Bob Beileck, Jock Crone, les Doddington
Cor Unlooding Air Drying Tollying Storoge
Plus-Prompf Quolity Kiln Drying
We'll help you Increose your Soles with our olwoys dependoble service
Offered by
Dee Essley, Pres.
June
Terrible Twenty Golf Tournament-June 15. Ojai. H. M. Alling, TTT secretary.
'Western Kiln Clubs, thirteenth annual meeting-June 15-16. Medford, Oregon.
Dubs, Ltd.-June 16. Annual family outing, golf at Del Monte Country Club, reservations Mark Thomas Inn.
Los Angeles Hoo-Hoo Club-June 16. Old Timers Night. Inglewood Golf Club, 3424 W. Manchester, Inglewood. Golf : 10:29 a.m.; cocktails, 6 :09 p.m.; dinner, 7 :A9 p.m. $9.00-golf & dinner; $S.0G-dinner only. For reservations: Don Braley, LUdlow 3-3441.
San Diego Hoo-Hoo Club No. 3-June 17. Annual spring dinner dance. Doria Motel on Point Loma, 1021 Scott Street.
Forest Products Research Society-Jvre 18-22. Annual meeting, Louisville, Kentucky.
\l[/omen in Construction, Los Angeles Chapter Monthly MeetingJune 20. Carolina Pines, 7300 Melrose, Los Angeles. Film in color and sound "Five Rivers to the Future." Introduction by Samuel W. Price of the Dept. of Water & Power.
Woodwork Institute of California-June 2O. Meeting at the Rodger Young Auditorium in Los Angeles. Fellowship period at 6:30 p.m., dinner at 7:00 p.m. W. W. Hanley of Koppers Company will speak on "Non-Com' Fire Retardants."
National-American Wholesale Lumber Association-Annual Meeting-June 2O-t2. Hotel Mark Hopkins, San Francisco.
Sacramento Hoo-Hoo Club 109 and Sacramento Hoo-Hoo-Ette Club S-June 21. Joint meeting at Robinhood Caterers in Sacramento.
Willamette Valley Hoo-Hoo Club-June 23. Twentieth Annual Golf Tournament at Eugene (Oregon) Country Club. Cards for those who don't golf, buffet dinner in the evening.
National Plywood Distributors Association-l 9th Annual Convention lvne 25-28. French Lick, Indiana.
Summer Home Furnishings Market-July 9-14. Los Angeles Home Furnishings Mart.
Philippine Mahogany Association, Inc.-July 17-19. Annual n.reeting, Harvest lfouse, Boulder, Colorado.
American Institute of Building Design-Annual Convention-July 27-30. Business meetings and exhibits. Jack Tar Hotel, San Francisco.
INVHJUIW Utgwnl vlNUOJnVf,
We're going topsy-turvy over Nqlionql forest Producls Week, October l5-21 !
Southern Pine Associotion-Weekly Trcde Boromeler
For the week ended Saturday, May 27, 196l 91 units (81 Mills) Report
Orders on hand beginning week........53,490,000 Orders received during week. ....23,125,000 Total . ..76.615.m0
Shipnrents during week .24,544,N0 Orders on hand end week. ......52.071.000
Shipments above production for the week. ....4.2% Orders below production for the week. .. ... .1.8% Orders below shipments for the week. .........5.8%
W. B. Burkett, Chief Engineer for the Los Angeles Division of McCulloch Corporation, manufacturer of power chain saws, outboard motors. boats and kart errgines, has been promoted to the position of Vice president and General Manager for the Los Angeles Division.
Promotion of Charles E. Enyart to merchandise manager, dealer insulation board products, has been announced bv Marvin Greenwood, Celotex Corporation uice president and director of nrerchandising. Enyart will be responsible for the developmenl of merchandising programs and techniques and will assist in recommending and developing new insulation board products.
Byran Arbuckle and Len Oliver have been appointed to new responsibilities in the plv- wood division of Oregon-Pacific Foiest Products Corporation. Arbuckle has been named assistant to M. I. Douglas, vice president of Oregon-Pacific and manaser of the plywood division..A,rlruckle's chief responsibility will be managenrent of eastern carload sales. Oliver has been named manager of the hardwood plywood department which involves buying and inrporting exotic plywoods trom many countries and their sale throughout the United States.
Chas. Myers Industrial Trucks, 1210 Delevan Drive, San Diego, California, has been appointed to sell and service fork trucks
and other materials handling equipment produced by the Industrial Truck Division of Clark Equipment Company. The new dealership, headed by Charles W. Myers, will serve San Diego and Imperial counties.
Five Califomia lumber dealers were recognized for their successful merchandising techniques at a recent convention of Armstrong Cork Company wholesale distributors in Lancaster, Pennsylvania. The five were Harry Walker, W. E. Cooper Company, West Los Angeles; John Cook, Ana- walt Lumber Company, Los Angeles; Murray Gelleri, Goodman Lumber Company, San Francisco; Wendell Scott, Merner Lumber Company, Palo Alto; and Wayne Hull, Hull Brothers Lumber Company, Beverly Hills.
Four regional sales offices have been established by Vancouver Plywood as a part of a broad plan to strengthen its national sales and marketing programs and improve customer service. Virgil Ryland heads the new Omaha field offrce; Scott Wiscomb in charge at Chicago; Robert Dickson and T. C. Manous at Charlotte, North Carolina: and Jack Brawner at Richmond, Virginia.
Norman P. Weeden, supervisor of the Coronado National Forest with headquarters at Tucson, Arizona, has been named Director of the Smokey Bear F'orest Fire Prevention Campaign. lf e succeeded William W. Huber, transferred to Atlanta, Georgia as Assistant Regional Forester to head Forest Service information and education work in the 11 states extending from North Carolina through Texas.
Robert E. Johnson has been appointed manager of Weyerhaeuser Company's Ar-
cata, California branch. He replaces Kirk R. Cooper, who was recently named manager of softwood plywood products at Tacoma. Johnson had been serving as branch timber manager since the former Roddiscraft operation was acquired by Weyerhaeuser in 1960.
A. W. Teichmeier has beerr appointed director of merchandising for United States Plywood Corporation, and will supervise merchandising plans and programs for the company's wide range of products.
William H. Moberger fills the newly created position of marketing specialist for Minnesota and Ontario Paper Company. He will specialize in the over-all marketing of Insulite tileboard and related interior products.
Don L. Gilchrist new Area Product Manager, Plastering Materials, for United States Gypsum Company's Southern Region.
Directors of The Flintkote Company in May declared quarterly dividends of .30 cents per share on the common stock; $l per share on the $4 cun-rulative preferred stock; $l.lZr7, per share on the $4.50 Series A convertible second preferred stock; and, 56r/+ cents per share on the $2.25 Series B convertible second preferred stock, all payable June 15, 1961.
New district sales manager for United States Gypsum Company at Albany, N.y., is George E. Murphy.
International' Paper Company's national advertising program, "Send Me A Man Who Reads," has been awarded a tie for first place by the Saturday Review in its Ninth Annual Advertising Awards Competition.
(Continued, on Page E6)
Eben W. Dobson, Jr., one of the rising young leaders of the Northwest's lumber indusiry, has been named executive vice president and general manager of all,wholesale and retail operations of G' M' Stewart Lumber Company, MinneaPolis.
George C. Romeiser took over his new duties as secretary-manager of Southern Hardwood Producers, Inc., Memphis, Tennessee, on June 1. Previously was secretarymanager of the American Walnut Manufacturers' Association in Chicago. He replaces L. J. Heatherly, retired after 25 years of service.
Prominent Southern California wholesale lumberman, Ray Van Ide, was promoted to Major in the Air Force reserve June 15th, it was announced. Ray served as Captain during World War II and has been active in the lumber industry since V J Day.
Stetling Wolfe, Hollywood wholesaler, departs for Kauai, Hawaii, June 17th to spend two weeks with his wife and relatives at Coco Palms.
Lloyd Webb, softwoods manager E. J. Stanton & Son, Inc., Los Angeles, on a swing through the Marysville and northern mill area on procurement trip for his firm.
Georgia-Pacific reports the completion of three new distribution warehouses in widely separated locations across the nation. Two of the facilities, at Wallingford, Conn. and Columbia, S.C., are replacements for existing locations which have been outgrown. The other, a 30,000 square foot warehouse and
sales office at Sacramento, Calif., marks the entry of the big forest products firm into that marketing area.
According to Stewart W. White, vicepresident of the corporation's warehouse division, the new openings are part of a general expansion and modernization plan "designed to better serve Georgia-Pacific's present dealer-customers and, at the same time, allow plenty of space for future growth."
Currently one of the fastest growing firms in the wholesale building material business, G-P now operates 67 distribution warehouses in major marketing areas across the nation, serving retail dealers with a broad range of company-produced building products.
Stanley E. Brown, prominent building industry leader, was installed as president of the board of directors of the nonprofit ReissDavis Clinic for Child Guidance, Los Angeles, at its annual meeting Monday, June 5, in the Beverly Hilton hotel.
Brown. a well known lumberman for the past 28 years in San Francisco and Los Angeles, is president of the Chandler Lumber Company, Van Nuys, and a member of the board of both the Southern California Retail Lumber Dealers association and the San Fernando Valley chapter of the Building Contractors association.
An active member of the board of the nonprofit Reiss-Davis Clinic virtually since its inception a decade ago, Brown served with real estate developer Philip S. Eisen-
O Acres Air Drying Facilities4 large Modern Kilns (350,000 BF CapaciU) -
Double Profile PlanerCenter Split Resawline Bar ResawMilling-in-Iransit RatesCertified Graders for Redwood, Pine and Fir
drath and sign manufacturer Ben H' Adler on the building committee for the new S750.000 clinic which is to be dedicated June 4 at 9760 W. Pico Blvd.
The center was designed by AIA Architect Arthur Froehlich in association with Sidney Eisenshtat, built by Contracting Engineersl Co. and landscaped by Phil Shiplev, landscape architect.
A resident of Beverly Hills, Brown has long been active in various philanthropies' including the Jewish Community Council, the Community Chest and the Jewish Welfare Fund.
He is also a member of the Hillcrest Country Club and has served on the board of directors of the Panorama City Chamber of -l Commerce.
His firm, for nearly a decade, has been co-sponsor with the Building Contractors association of a popular public service contest providing awards to encourage high school students in the designing of homes.
Johns.Monville Introduces New Line of Corded Electricol Insulqtion Topes
J-M Dutch Brand Plastic E,lectrical and Friction Tapes are now available on individually skin-packed cards. These tapes in carded packaging ofler many new sales advantages to the automotive, hardware and notions retailer, as well as superior insulation quality for the user. Prepriced and punched for rack mounting, the tape units are a profitable impulse item.
The Plastic Electrical carded tape rolls are available in sizes rl" wide and l2l' long and %" by'20. The Friction tape carded rolls are 3A" by 13' and fo" by 30'. All are shipped 12 cards to a dealer carton.
Dutch Brand Electrical Tapes have many applications in industrial and general electrical fields as a result of their outstanding insulation quality, according to Johns-Manville. The Plastic Electrical Tape has a thin, black vinyl backing and high dielectric strength. Excellent in applications
Ponderosq & Sugcr Pine
Douglos Fir Whire Fir Gedor
SPruce 3-4931
where irregular shapes and surfaces are encountered, it resists exposure to weather. moisture and chemicals.
Dutch Brand Friction Tape, used by electricians for years, ofiers superior adhesion and dependable long-term insulation protection.
Additional data are Johns-Manville, Dutch 22 East 40th Street, New York.
SPECIALIZING
available from Brand Division, New York 22,
Sacramento Hoo-Hoo Club 109 and Sacramento Hoo-Hoo-Ette Club 5 will stage a joint meeting on June 21, at the Robinhood Caterers (Sherwood Room), 1314 Alhambra Boulevard in Sacramento. The June meeting will mark the successful close of the fiscal year for Club 109 under the leadership of prexy Bob Babicky who will turn over the president's gavel to his successor at the annual election meeting to be held in September.
"N.F.P.W."! "N.F.P.W."!-This is nof !g1!g- il's the obbreviotion of "Notionol Forest Producls Week, October 15-21'I
limnoria, termites, white
a_nis. wood lice. fungoids. para- E sites.-Easy to use-blush, spray
or dip-dries /ast-excellenl
G base for paint. Ask for it by
raue. rnsrsr, on.
CUPROLIGNUM
and their builder customers Dromote the plus values of Weyeihaeuser 4-Square Kiln-Dried framing lumber.
This impressive kit contains colorful posters, banners and pennauts for the yard; job signs and model home posters; a variety of literature, suggested radio spots and newspaper ad mats, and other related promotional material. There's also a guidebook on how to put the kit to work for maximun-t impact.
Developed a year ago and tested in selected eastern markets, the kits proved to be a real boon to dealers. Now, the display kits featuring lighthearted cartoons and sales-started messages are ready to aid Weyerhaeuser dealers everywhere.
One kit is available free to every Weverhaeuser 4-Square K-D dealer. If ybu don't already hatr" yours, write to Weyerhaetlser Company, Lumber and Plywood Division, Trade Promotion. Tacoma l. Wasl-r.
-N.F.P.W." ! "N.F.P.W." !- This is nor s]!g- il's the obbreviqtion of "Nqtionql Forest Producls Week, October 15-21'I
Described in New Pqlco Bookler
A unique fALCO service of mixed car shipments of redwood, fir lumber, and fir plywood is described in a new illustrated booklet available to retail dealers.
trated include several newly developed items-electronically glu e d long lengths, factory paint-printed redwood, saw-textured siding, and other specialty items.
Sales representatives of The Pacific Lumber Company are now distributing the booklet. with information about this special service for dealers.
A free copy of the booklet may be obtained by writing Tl-re Pacific Lumber Company, 100 Bush Street, San Francisco 4, California.
'I'he wide variety
Complefe
-
All
Coll
Troiler or Direct Roil Shipments
Douglos Fir . White Fir Wpslern Pines . Redwood
Cuf Sfock
Whol"ulnru of Weu Coafi gorett Froluctt
lTe 9!n help you on all of your requirements, particulaily those diffcult specifications such as Schod jobs, Supermarkets, eic., which ball for specified long. lengths and wide_ widths of Constr & Btr so send us all bf your inquiries for Prompt, Competitive Ouotations.
Four types of SHEETROCK Moldings, available in woodgrained or vinyl-coated patterns to match the full line of predecorated SHEETROCK Wallboards, have been made available to dealers by United States Gypsum ComPanY.
plished with a hack saw. A durable method of butting boards, moldings can be snapped into place or attached by flat head wire nails, with each nail spaced 8 to 12 inches apart.
Woodgrained moldings match USG square or beveled edge %-inch Ranch Pine, Cherrywood and Sablewood SHEETROCK Wallboard. Vinyl moldings come in eight colors for use with vinyl-coated SHEETROCK Wallboard.
Filon Plostics Appoints Twelve New D'istribulors, One Jobber
Appointment of twelve new distributors and one jobber by Filon Plastics Corporation, Hawthorne, Calif., leading manufacturer of fiberglass reinforced plastic panels, was announced today (Friday, June 2) by A. M. Barr Sr., national sales manager.
"How to Reduce Glare, Brightness and Solar Heat" is the title of a revised semitechnical folder prepared for architects, engineers and allied building planners by Libbey-Owens-Ford Glass Company.
Within the attractive 6-page folder is containt:d data on the company's Parallel-OGrey and Heat Absorbing plate glasses at(d Heat Absorbing and Parallel-O-Grey Thermopane insulating glass.
Designed to serve as panel dividers, caps, and inside or outside corner shields, SHEETROCK Moldings come in 8-ft. lengths. Permanently bonded matching finishes add the final touch to paneling jobs by concealing cut wallboard edges.
Mitering and cutting is easily accom-
The distributors are: A.A.A. Brands, Atlanta, Ga.; A.B.C. Awning & Venetian Blind Corp., Charleston, S.C.; Cooperative G.L.F. Exchange Inc., Trenton, N.J.; Cooperative G.L.F. Exchange Inc., Owego, N.Y.; Eastern Glass Co., Bangor, Me.; Georgia-Pacific Corp., Syracuse, N.Y.; Orco Cooperative Warehouse, Inc., Santa Ana, Calif.; Reserve Warehouse Corp., Chattanoga, Tenn.; Robinson Wholesale Building Supply Co., St. Louis, Mo.; Rock Island Millwork Co., Wichita, Kan.; Valco Inc., St. Petersburg, Fla.; and Wright Sales Co., Inc., Atlanta, Ga.
The jobber is George A. Clark and Son, Minneapolis, Minn.
Each firm will stock and distribute Filon's complete line of panels for use in residential, com-orcial and industrial construction.
As the booklet points out "daylight flooding through windows has a beneficial psychological effect on people who spend most of each day indoors. But direct or reflected rays of the sun can cause body discomfort, and materially increase air conditioning costs. So L-O-F developed Heat Absorbing plate glass and Parallel-O-Grey plate glass to help solve this problem."
Special sections deal concisely with uses, installation suggestions, maximum sizes, characteristics and suggested specifications on all three special glasses. In addition, heat and light transmission values are presented in a revised and more readily interpreted format.
Copies of the folder (A.I.A. File No. 26-A-9) are available through L-O-F distributors listed under "Glass" in the telephone book yellow pages, or from LibbeyOwens-Ford Glass ComPany.
IEtt THEM YOU SAW IT ADVERIISED IN THE CATIFORNIA TUMBER MERCHANT
As many readers know, Los Angeles Hoo-Hoo CIub No. 2 has given ialuable support, in money, time and interest to the LeRoy Boys' lfome, located in La Verne, California. We feel that they will be interested in reading excerpts from the recent "LeRoy $ewsletter"-and certainly they shoulh feel gratified witl-r the -work which their efforts help to continue.
"Dear Frierrds:
Therc are numerous pleasures and satisfactions in this boy business. I would like to share a few that we have experienced
recently.
About eighteen months ago, Robert carne to live with us at LeRoy Boys' Home. He was just a little fellow but with great big problems. He had been in and out of manv foster homes and had been described as unmanageable. We agreed! It took the orav_ ers, patience, understanding and love of "Aunt" Barbara and the cooperation of all the staff to get Robert to conform to the routine of daily, group living. His progress pleased us but as he became better ad- justed we became more convinced that his problems were not all emotional. We requested that he be re-examined at the Children's Hospital. The doctors who had examined him before recognized a tremen-
DIRECT MILL
BY TRUCK or RAII
DOUGTAS FIR
REDWOOD PINE
WHOLESALE -
dous change in his behaviour. Now, because of his cooperation they were able to give accurate testing. It had been thought his problems were all emotional due to his verv chaotic early background. It has now beeir established he has approximately 48Vo hearing loss in both ears and is extremely far sighted. Well, Robert has his hearing aid! He is excited and we are all pleased. Now, he can hear conversation at the table, listen to the evening stories and bedtime prayers. In a few weeks, he will have his glasses and be able to see better as well as hear better. A whole new world is opening up for this boy. We are thrilled that LeRoy Boys'Home has had the opportunity of helping Robert through difficult times."
2358 - 36th Avenue
SAN FRANCISCO I6
Phone lOmbqrd 4-8760
Teletype S.F. 1576
vtcToR wotF
Brice Stokes
CLASSIFIED aDVEnTtSlilHosition Wantld $1.00 D3t !!nr' 'Tll"q1iil.ii'ry;$i;ffr"t#tr'*'dn''r;"e'i"t'rl;;
cldsing d.te3 fot copy, 'th md 20th
Names of ldvertisers in this Oopartment uslng a Bor llumber cannot be divulged. All inquirics and ruplicr should be addressed to Bor shown in the advertiscmant
OUTSIDE SALESMAN-familiar with lumber dealer and cabinet
RETAIL MAN-in yard doing between $200'000 and $250,000' Likes to sell highJine meichandise. May be asked to take over credit responsibilities or supervise yard and store. Good character required of man who knows he can eam at least $6,0O0 per year and up' Profit share. Small San JoaQuin oValley town.
Sales minded building material man to set up and supervise home improvement program. Small San Joaquin Valley town. Should be capable of earning $8,0O0 uP.
Write: Box C-3o99, The California Lumber Merchant
108 West Sixth Street Bldg., Room 508, Los Angeles 14, Calif'
LONG ESTABLISHED LUMBER COMPANY-has opening lor "gii".ti* salesman, fully qualified in tract and apartm-ent lumber reouirements. Must be able to show record ot sales ablllty' -p-"-r*l""ttt position with assured future' s+ry and. commission' Please encloie full resume in first letter, including telephone number, and be assured that all correspondence will be treated in strict confidence.
Address: Box C-3@2, The California Lumber Merchant ios-W.-Si*itt Street Bidg., Room 508, Los Angeles 14, Calif.
EXCELLENT OPPORTUNITY-Established California wholesale lumber firm desires experienced, YomB, aggressive salesmaa to call on retail lumber yards selling lumber and lumber by-products in Bay Area. Salary pius commission basis, fringe benefits available' Send complete resume stating full qualifications and references' All replies confidential and our salesmen know of this ad.
Address: Box C-3097, The California Lumber Merchant
1O8 West Sixth Street Bldg., Room 508, Los Angeles 14, Calif'
Old, well financed, progressive Washington lumber company is beginning a ,ru* op"tltion in components, pre-fabrication, and shell ho-using In Southern California. We need: Young architect-capable of fres[ component design. Contractor-who believes in the economy of components. Accountant--credit manager capable of full control, and Saiesmen. The right people will have an opportunity for growth with this concern. Please send complete background to Box C-3O98, The California Lumber Merchant
1018 West Sixth Street Bldg., Room 5O8, Los Angeles 14' Calif'
GOLDEN OPPORTUNITY-for wholesale lumber salesman with following in Southern California. All of our men are in the higher bracket and enjoy all benefits. All letters confidential.
Address: Box C-rt00l, The California Lumber Merchant
108 West Sixth Street Bldg., Room 508, Los Angeles 14, Calif.
SALESMAN TRAINEE-for Los Angeles sales ofEce for our own mills producing Ponderosa and Sugar Pine, White Fir and Incense Cedar. This is a fine opportunity for an aggressive young man. Some lumber experience necessary. Please phone for an appointment: Mount Whitney Lumber Co., ANgelus 8-0171
Offlces' Yqrd, Covered Storogeldeol Arrqngements for Wholesole Lumber OPerotion
- Adiocent to Sontq Ana FreewoY -
COilPLETE lllLLlNG cnd KTTN.DRYING FACITITIES wirh 2 Spur trocks Avciloble
ioin an old established firm with yard facilities and direct shipment sales serving the dealers and industrials, write:
Box C-4002, The California Lumber Merchant
108 West Sixth Street Bldg', Room 5O8, Los Angeles 14' Calif'
u,*".ttut t opportunity for wholesale lumber salesman in the southern Californii area, Good deal for the right man' If you want to shop trade in Northern California. Opportunity unlimited. Salary, car furnished and attractive fringe benefits. Write: E. L. Bruce Co., Inc. Attn: Ralph Norback,4636 East 12th Street, Oakland I' Calif.
GENERAL MANAGER-L2 yearc successful management expgrierrce operating general line building material and lumber jobber outlets.
Address: Box C-40O0, The California Lumber Merchant
108 West Sixth Street Bidg., Room 508, Los Angeles 14' Calif' r-uMspniuAN_\rith 25 years experience in the retail lumber and t-"h?ii"?*iiiiiat uuiiness as manager' accountant, credit man and salesmin, desires position in San Diego.
Address Box C-3084, The California L-umber Merchant iix w-.-ottr St. glds" Room 5o8, Los Angeles 14, Calif' BXpBnf pt.I CED LUMBERMAN-shipFllrB clerk, foreman, salesman. counterman and estimator. Can tally' grade' Knowledge ot il;;d-;;;;;i"i, mouldinss, millwork. Now emPloved but must ;;1"";t" im-mediitety in Southery^ California or dry area accormt
wife's health. Interasted in all ofiers.
Address Box C-30?6, The California Lumber Merchant roiiririJt ottt Si. Bld!., Room 508, Los Angeles 14, Calif.
PROPERTY FOB SAI.E
ZZS ACRpS M.2 PROPERTY in center of, Van.Nuvs-.and San Flir;e;-Vattiy. att plved, all fenced and {-r-ublic facilities conil;fi:ilil..'-J.i ;tthG;d "fi ;h"d 44 x-l84ieet,.steel posts and girders, alsb 26 x 68 concrete kiln building. Both buildings subJect to modification for many uses.
Address: Frank H. Burnabv, 710 No. Foothill Road, Beverly Hills,r California. Phone: CR G4955.
FOR SALE-Lumber Yard and modern Hardware Department on two acres on State Highway. Good San Joaquin Valley location' Cash on inventory, terris on buildings and equipment if desired'
Address: Box C-3095, The California Lumber Merchant 108 W. Sixth Street Bldg., Room 5G, Los Angeles 14' Calif'
FOR SALE-l-Ross Fork Lift Model 15 SH, l-Ross Fork Lift
Model 15 HT, l-Gerlinger Fork Lift Model PH 862, l-Hyster Fork Lift Model 75, 3-Hyster Fork Lifts Model RT 150, l-Westcoaster 5-ton Fork Lift, and 1 Clark 5-ton Fork Lift' May be seen at MacKay Mill Service, 822 69th Avenue, Oakland 21, Calif
PRACTICALLY COMPLETE-Dry Kiln Equipment, including'' boiler, smoke stack, etc. Good condition, low price.
Address: Frank H. Burnaby, ?10 No. Foothill Road, Beverly Hills, California. Phone: CR 6-4955.
(Eirher d two-yeor Subscription for yourself ot lhe ycrd or ofiic*or*< one-yecr deol for yourself AND onother ono'yeo? deql for your home, your ycrd employes, or 3ome vqlued friend ' borh for $5) Name Company
Sculptured white building board panels and wall plank have been introduced by The Celotex Corporation. The new insulation board products have an attractive embossed surface and a diamond white finish. They are especially useful f or ine xpensive home rernodeling, economical walls and ceilings in sunrmer homes, and many kinds of commercial interiors.
Sculptured white building board provides extra insulation and is available in 4' x 8' square edge panels and 72" x 8' and 10' wall planks with painted bevels and tongue and groove joints. Joints between panels tnay be concealed with plastic, r'r'ood or metal batten s.
For f urther information, contact local
Celotex representatives or The Celotex Corporation, 120 S. LaSalle Street, Chicago, Illinois.
phis, Columbus, O., and Chicago.
Eznekier
E. L. Bruce Co., leading hardwood flooring manufacturer, recently named Stanley W. Eznekier of Lafayette, Cal., to head its Pacific Division.
The divisional sales manager position was created recently when the Memphis firm decer.rtlalized administration of its nationwide sales organization. The Pacific Division, comprising a lO-state area, will have headquarters in Oakland.
Three other divisions-Southern, Eastern :rnd Central-will be headquartered in Mem-
In making the announcement, Harvey Creech, Bruce vice president of sales, said the move was necessitated by increased diversification and the. firm's continually expanding sales.
The company also markets household products, plywood wall paneling, termite control chemicals, swimming pools and truck-trailer fl ooring.
Mr. Eznekier, formerly district manager of Bruce's Oakland of6ce, will coordinate flooring sales in California, Washington, Oregon, Montana, Idaho, Utah, Wyoming, Arizona, New Mexico and Nevada.
A graduate of Armstrong College of Business, Mr. Eznekier joined Bruce in 1938 as a wholesale manager. He was promoted to rlistrict manager in 1945.
Anericon Hordwood Co.-.-------.--.... ^
Amsricon Products, Inc.---,.-...-.---23
Angslus Hordwood Co,----.-.....-.....*
Arcolo Redwood Co.-.--.-..-...-.-...-.-*
Arizono, Hordwood, Inc.--------.----*
Arrowheod Lumber Co.------....---....- t
Arlerio Door Co., Inc.....--.,---.32, 33
A$ocioted A olding Co.----.-.-.-.-....--62
Atrociqled Redwood Millr.-.-.-.....-..30
Atkinr, Kroll & Co.......---..--....-...... *
Atlos lumbsr Co.---.-----.--....--.--.......1 9
Avrom Lumber Co..-,-.............-....--.-60
B & J Door Jomb Co.----.-.....-.....-39
Sock Co., J. Williom-------..-.....-.,.-38 ' ..
Eough Bror- & Co..-.-....-
8dil.r & Co., J. H..--.-..-....-.,.---..--35
Benda lumbqr 5oles, Eor1c.......,,. *
Bqkot [{onufocluring Co.....-.----,-.*
Big Ben Sorh & Door Co.....-..----.-.59
Bli3s Lumber Co., Inc..-----.-..--.,.---40
Bluq Diomond Compqny....--.---.-...*
Eoldl-Baqcom Iumber Co.....-.......-.37
Sohnhoff Lumber Co..-.,...--..-----.-.*
Bonnell Iunber Co.---.--.-.-------..---..-'
Bonnlnglgn Iumber Co.-,-...-.--..-,-. *
B. C. Forest Productr, Itd.-----,..-.-.49
Brookr Sconlon----..-.---.--....----..----.---lt3
Bruca Co., Inc., E. 1..-.--.,----..-.-..43
Brurh Industriql Iunbcr Co..---.---22
Building Moreriql Di:tributors-.--.--.'
*Adyertlaing qpecr In oltcrnote ltt6
(TelI them gou s(nD it in The California Lurnber Merchant)
Douglo: Fir Plywood Arrn,......---. *
Dutoble Plvwood Solg3--............---*
Essley & Son, D. C.---.-.....-.-.-----.-*
E-Z-Glido
Foirhurit lumber Co........--.---..-.-..29
Forn Trucking Co...........-..--.....-.--.. t
Filon Plortics €orp,.............-..--..-*
Fountoin Ibr. Co., Ed..------..------.. *
Freemon Co.. Sfophen G.---..----.--.. *
Ficmonl Foresi Products.....--,.-.-..-*
Golloher Hordwood Co.......---.--......21
Gorden Lond Co., ttd...------.-.--..-..51
Georgio-Pocific Corp.......-----.......-*
Georgio-Pocific Worehouses-...--..-. t
Gilbreoth Chemicol.-.-----.----...--......12
Golden Gote Iumber Co.-.....----..-.'
Goiilin-Hording Iumber Co,......-.-. *
Gret Western Lumber Corp.........57
Groenfield & Son, H. M.........--.,.. I
Grove Wholesolo [umber Co,---.--.*
Guff Pocific Lond & Lbr. -----..----..-15
Holey 8ros......--.-.-,-------.----..--..----.---45
Hqll Co., Jomos 1,.-..----,,-...-.-------*
Hollinon Mockin Iumber Co..-...... *
Horbor Kiln Compony.-..--....-....----- r
Horbor Iunbor Co., Inc......--..,-...59
Heorin Lumber Compony..----..--.-.. I
Hedlund l!nber Soles, Inc.--...-..17
Heinley Mqstor<roft Productr---....*
Heird Iumber Co,-----,---.....--......---.36
Hendrick Co.. J, W..-..--....-.----.-.... *
Hexberg lunber Soles-.-..-........-.-.59
Higginr Iumber Co.. J. E..---...-.. *
Hill & Morton, Inc...-.--,-..--....------..51
Hill Whrle. Lbr. & Supply Co....*
Hobb: Woll Iumber Co.---.Cover,{
Hollow Tree Redwood Co......---...*
Holme! [umber Co., Frsd C.--.....*
Hoover Co., A. L.
Hufr lunber Co..--.
Dcl Voll., Kohmon & Co....,.---..
Di".o;d W a;;;a; c.-...........-.-,
Diebold Iumbcr Co., Corl.-.......---
Dooloy & Co.....-..--............-...-.---.---
Indcp.ndent Building A ot.rio13 Compqny
Indurtriol Lumber Co,-,---...----...... I nlqnd Iumber Co,..-...----..--------.-----55
Inlorslole Conloiner Corp...-..-..3, 6l
Jqckpol Lumber Co.--.------.---.-.-.---. *
Jonb Dondy lumber Co..-.---....-..... *
Johns-Monville John5on-Ff qhqty, nc. - ---. -----17
Jonss i4och. Corp., Fronk E.-.32,33
Jordon Internotionol Co.-.-..-.-----..10
Jordon 9o:h & Door Co-, F. L.--.-22
Kelley, A,lbe.t A.--..-----------.....-...-.--56
Kent Whsle, Iunber, Poul E..-..'
Kilgore, Robert P..-..-------.---...--.,--63
Kin Ton Ibr. Co, ..-.-----........-.--...-.56
Kvolheim Mochinery Co..-..-......-..--3,1
L. A. Dry Kiln & Storoge, lnc.--.-5,{
Lomon Iumber Co.-...--.--...-,.-.-,-.-.. *
Logco Induslries..
Loshley Iumber, Inc.-----.-----.---..-.... *
Iindermon Wholesole Lumber..-. *
[ong Bell Div.-lnr'l Pcper Co..*
[ooe Iumber & Mill Co...-.--.-.--,--,*
Lo:-Col tumber Co.-.-.----,-.-....-.----..20
Lumber C€nter Milling Co,.-.-..--,. *
Lumber Terminol, lnc.---.-.----,--,...*
MqcBeoth Hordwood Co......-......-- r
lr{ocmillon ond Bloedel-.---.-.-,..-.-. *
fiohogony lmporling Co..---.-,--,-.-*
l\{qpls Bros----,--...
Moiinlqnd Iunber Co..-.-.-.------.-.-. *
Mork3lrom Lumber Soler, H. E.-.--57
Morquort-Wolfe [umbcr Co.-..-..-- r
Mqrthqll Shinsle Co.-.--....-.,----...--52
Moson Supplies, Inc..-.--..--.-.-.-...-- 3
Mo:onite Coporolion.......-.-.------,.... *
Mox Hordwood Compony.---..-.-...45
,{cCloud Iunbcr Co.-.-.--.-.--.---...-.--30
[{<Cormi<k & Boxlcr Crsoroling Co.-..-.......------.---.--....'
Mcnlg, rr{ervin R.--...,.------,--.-.-....-- t
Mina3 Eqndini, Inc...-.--.-.-------..----.. r Moore Dry Kiln Co.------.-------,..-.-.. *
Mufuql Moulding, lumber Co..... t
Notionql Foretl Products Wcek..-. *
Neimon-Recd lumber Co.----........25
Nel.on Iunber Co., H. M.........---*
Neth Lumbcr Sqle!, A. W...-..-.---.*
Nikkel Iumbor Co., R. t..-..........42
Norco Distributing Co.-,......--...-...-..'
Silbernogel, Inc.. George ).-.-...-.17
Simmonr Hordwod tbr.----.--.--..---.2,t
Smith [umber Co., Rolph l-.-...--.*
Smith Hordw6d, l. R..--..,.--.------ t
Smith-Robbinr lumber Corp.........29
So-Cof Building Moleriolr Co.-.23, 36
Solono Cedor & Milling Co...-.---.20
Soufh 8oy Lumber Co.....---,--.-.....*
Stohl Lumber Co...-...-....--....-..-----*
Stondord Iumber Co., Inc,...---....38
Stonlon & Son. E. J.--...-.....-.--....-'
Slrdit Door & Plywood---....-----------'
Strobls Lumber Conpony....-......-..--41
Tocomq Iunber Soto., Inc.-.----.---..28
Tolbot Iumber Co,.....-----.-------------'
Torlor, Wsb.ler & Johnron.-......---*
Triongle Iumbs Co..-.---..-...------.-..61
Twin Hqrborr lunbcr Co..-.-.-.---.--- 8
U. S. Plywood Corp....-.-...---.--.--.--.'
Union Iumber Compony....--..---.---.7
United Whsle, tbr. Co.-,--.-.--...-.--,ll
Pocific Cement & Aggregofer.,.-----23
Pqcific Fir So1es...........-...-..-----..-.-'
Pocific Lumber Co., The.-...-...-.---.- 5
Pocific Iumber Deolerr Supply---. *
Pociffc-l\lodison Iumber Co.--.--..-'
Pocific Wood Producl3......--,--,..-'..50
Podulo [umber Co., E. A.--.-,--.54
Pon A3iotic Troding Co., lnc.---..-..17
Pormco .---------......
Poul Bunyon lumber Co.....---,..,-.... '
P6erlesr Lumbor Co.--.......-...----.--..'
Pcirco Co,, Al-.---.--..--....--....--.----.-. *
Penberthy Iumber Co..-..----.-.......---48
Pe.nell Lumber Co.-.--..--..---.--..-'--..60
Porry Inlernolionol Corp.-.--Cover 2
Philips, Whs16. [unbor, Don Jr.--'
Pickoring Lumbe. Corp..---.---.......- r
Plocerville lumbcr Co..-----.--.--...52
Regql Door Conpony....--....-.Covqr 3
Ricci & Kruse Lumbcr Co.--...--.'.-.51
Richkroft Compony.....---,.-.......--.....23
Round5 [umbcr Co,..-......-----Cover I
Roy Foretf Produclr Co...-.-...--.--.-. *
Son Anlonio Pole Consf. Co.-.-..-.. *
Sonford-[ur:ier, nc.,-,..-....-.-.--.-..-.61
Sonlo Fe Iumber, Inc...........--.--..- t
Sowmill Solsr Co.....----,..........-......50
Sequoio Iumber So1es..........-...-..-57
Shively, Alon A.--,--,----...,.-...-...-.-..59
Sierro Iumber & Plywood....--..-.----58
Sierrq Redwood Co..---.-.........-..,---60
Voncouver Plywood Co.--,-.-.---....-.-.31
Von lde Lumbq 5qler. Roy-,-..-,. *
Yqnccy Compqny-...--....
Zicl & Co., Inc..-..-....-..
Zwqrt & Compqny, H.
Att DOORS ARE HOT PRESSED with Type 2 Urec Rerin qnd Belr Sqnded. Core construction is qn qlhwood grid, wirh 29 horizonlol Ribs qnd 2 continuous Verticols, spocing between Ribs is 2Vc". End rqils qre 2V2", S!i/,es ore l./e" cnd lock Block sreo is 4x21". All doors ore guoronleed for one yeqr ogoinsl delominqtion or defects in mqteriql ond workmanship, ond will be reploced lN THE WHITE ONLY. Doors mus? be properly hondled, stored ond seoled. All doors qre mqnufqctured in complicnce wirh qll Commerciql Stondqrds requesled.
o Hot Pressed - Bonded Core
o 5 or 7-Ply Construction
o Type I Exterior Grode GIue Hordwood Edgebonded 4 Sides
o Belt Sonded . Guqrqnteed 2 Yeors
SCHOOI. DOORS OUR SPEC'ALTY
343 N. Vinelond Aye. -Ciry of Induslry, Qalli.
CUmberland 3-7538
EDsewood 6-1258
"Personolized Service"
tcmbcr ot trr. Southcrn Cslilornio Doot tn titutc ond Woodwork lnttltut. ol Golilornio
QUAI,IIY is Our Most lmportont Produc] l
"Regal Announces"
..BONDED BIRCH s1{0w00D D00Rs"
COMPLETETY PREFINISHED
UNIFORM WHITE
WATERPROOFED STITES & RArts
DOMESTIC BIRCH
EXCEEDS C.S. t7t-58
SEVEN PIY BIRCH SKINS
..REGAL"
QUALITY CORE
INDIVIDUATTY WRAPPED
Somples bvriiloble
. upon requbst.
Competitively priced.
\if.l.c. sPEctFlcATIoNs .. . plus Modern Revisions +++
"For g few cenfs tftore...
You can Hove a
NEGAI DOOR(Union Mode)
It's your best source for CRA certified dry siding, finish, patterns and for unusual specifications in green or dry redwood.
{our Hobbs Wall representative is a redwood specialist skilled at working out mixed shipments, by carload or truck & trailer, to include everything you need.
Hobbs Wall is distributor for Willits Redwood Products Company and also represents other mills producing top quality lumber products.