Paint To the Lumber Dealers

A year ago we began preaching the gospel of paint handling, and paint selling, and paint merchardising to the lumber dealers of California.

Since that time we have kept right on ham,mering home the paint t'hought in every issue, because we have found through long years of watching lumber d,ealer operations that paint is unquestionably the very sideline of the retailer of lumber, one that he should handle as an adjunct of very necessary character to his business, and one that brings in excellent profit and financial satisfaction.

And the thing has worked in California, just as it has worked in other states w'here in the past, we preached the paint gospel. It was easy for the country lumber dealerand not diftrcult for the city dealer-to understand the intimate relationship between selling lumber, and shingles and other building materials, and the paint that must ne. cessarily go on MOST of those materials, in order to preserve and beautify them, and make them desired of mankind and capable of perfornring those functions for which mankind buys them.

Just a few days ago we saw a big advertisement in a Los Angeles newspaper that attracted our attention very forcefully. It was that of a big manufacturer and distributor of paint, and t'ire advertisement aimed to show the paint user n'here the products of this particula,r firm could be purchased, by displaying in bright type a list of the dealers carrying their stocks in Los Angeles territory.

There tvere thirty six retailers named in that list of agents carrying this line of paint, and of that number exactNINETEEN WERE RETAIL LUMBER DEALERS.

NINETEEN t

And we remember how short a time ago it was that the advertisements of this concern, listing their agents, showed hardly a retail lumber name. Now, more than one half of their agents in the territory sought. are lum;bermen.

Other paint firms are telling us the same thing. The di- rect returns on our paint preachings have been interesting. Many letters have come to The California Lumber Merchant direct from retailers of lumber in California stating that they were so impressed by our paint editorial's that they were going to stock p,aint and try the paint game.

Naturally, this was music of the sWeetest and softest kind to our ears.

We believe t'hat in one year the nurtrber of lumber dealers handling paint in California has nultiplied several times over. A year ago there were \iery few lumber dealers that even thought ,about carrying paint as a building material sideline, having always left it to the hardware ancl paint store men to get all this business.

\\''e propose to keep up this good work, for the benefit of the lurnber dealers of California, driving home so far as we are able the thought that since paint and tumirer are one and inseparable, the man w'iro sells the one, should appropriately sell the other, and that he can sell both to the better advantage by selling them in concert.

Fruit Growers Supply Company

Manufacturers of California White and Sugar Pine Lumber Millr at Suranville and Hilt' Cd. I 5O,OOO,00O Feet .Annual Cepacity

B. W. ADAMS, Mgr. Salee Dept. First National Bank Bldg. - San Francicco

(Continued from Page 14)

Match Co., to inspect their yards and their mill at Sterling.

The Central California Lumbermen's Club have also showed much activity during the past year, and under the leadership of R. F. Wells, of the West Turlock Lumber & Mill Co., Turlock, have had many interesting and instructive meetings.

Among the various visiting delegations to San Francisco during the iall was the C)hio Retail Lumbermen's Association. On October 7, the visitors were guests of the California Reclwood Association at Eureka, where they inspected the mills and giant redwoods of Humboldt County. On the morning of October 8, they w€r€ guests of the San Francisco Chamber of Commer'ce, on a sight-seeing trip of the city ; they were also guests of the California Redwood Association and the California White and Sugar Pine Association at luncheon at the Whitcomb Hotel, after which an interesting business session r,l'as held.

Januarv 1 sarv the forn.r'ation of another new organization; the Hardwood Club of the San Francisco Bay District, C. H. White, W'irite Bros., San Francisco was elected president; Ir. Richards Hardwoocl Co., San Francisco, vicepresident; and Owen Gibson treasurer. The club has accomplished a great deal to-date ; among the many things, it has secured from the state harbor commission a reduction in storage toll, from 6Oc to 4Oc per thousand feet. The club meets trn'ice a month at the San Francisco Comm€rcial Club.

The Lumber Salesmen's Club of San Francisco cbsEd a successful year on November 20, the club being one year old, on rvhich clate the annual election of officers was 'held ; Richard C. Jones, Van Arsdale-Harris Lunrber Co., president; M. N. Salomon, Acme Lumber Co., vice-president; and Floyd Elliott, Cha,s. R. McCormick & Co., secretarytreasurer; were reelected for another year. During t6e winter months, the club members conducted a very succ.ess{ul bowling tournament. On May 25, some big doings were held at the Cliff IIouse, with Bill Clarkson, manager of the Sudden Lumber Co., of Redwood City, as the guest of honor. An interesting contest in which the club members participated was held during the early part of the year; the Lumber Association of San Francisco and Ben Reed, offered a prize of $50.00, to the club mem'ber selling the most original order for lumber. The prize was won by Eddie Brush of the Loop Lumber Co.

On April 23, at a big rally held under the direction of the San Francisco Chamber of Commerce, at the Merchants Exchange Building, San Francisco, in behalf of the Fresno County Raisin Growers Associationi many lumber concerns of San Francisco pledg'ed their financial assistance to this worthy cause. A. J. Russell. Santa Fe Lumlber Co., San Francisco; and Paul S. Foster, Northwestern Redwood Co., San Francisco; were menr,bers of the executive committee of the San Francisco Chamber bf Com,merce, who had charge of arranging for this successful rally.

Many thines of interest happened in "Hoo-Hoo Land" in N,orthern California. On the evening of August 15, ten kittens were initiated by the Bay District Nine. Many visitors were present, among them being Julius Sidel, Past Snark, of :St. Louis. Homer Maris Vice-gercnt gnark and his staff, fgd charge of this success{ul event. On September 10, the-. Hoo-Hoo arnnal was held at Detr'oit: C. D. I-eMaster, of Fresno, was elected Senior Hoo-Hoo. Senior Hoo-Hoo Le\{aster appointed Henry Faul, of dhe Hamm,ond Lumber Co., San Francisco, Vice-gerent snark of t'he San Francisco Bay District. for the ensuing year. On January 27, another success{ul concat was held in the San Francisco Bay pirlr;.t ; fifteen kittens were initiated and five reinstatements for membership were made. On April 28, the Bay District, staged a ;quciessful I{oo-Hoo Smoker which was largely attended. During thg past year successful eoncats have also been held at Fresno and Saclamento.

Spend 50% of Your Time Tending to Your Oun Business. Spend theOther 50% Letting the Other Fellou's Busfness Alone.

Recent happenings of note that have attracted much interest among the lum'bermen was the ,oldest Shingle contest successfully carried. on by A. J. Russell, of t'hJ Santa Fe Lumrber Co., San Francisco. Another, is the recent Redwood Trip to Humboldt County, by the mem,bers oft the Saqramento Valley, San oJaquin Vaitey, and Central California Lumbermen's Clubs, together wiih their families and friends, to inspect the mills and redw,ood forests of Humboldt County, as guests of the Califomia Redwood Associatlon.

In reviewing the happenings of the past twelve months in Northern California, rrratters of personal interest too nu_ lrerous to mention, have occurred. However, we wish to refer to one ,personal incident; the retirement of active business duties last October, of Joseph Fyfe, the venerable head of the Stockton I-umber Co. trfr. Fyie had been in the retail lumbelbusiness longer perh,aps, than any man in California. More than fifty yeais ago, he came to Stockton and became connected with the Stockton Lumber Co.. which con.cern he afterwards became executive head. Mr. Fyfe was one of _the oldedt as well as one of themost highly respecfed lumbermen in the state.

_ Rill Madill, of San Francisco, sales-rnanager of XIcKay & Co., is back at his desk again and feeling greatly imprdved after his recent illness. Bill is one of the popular'lumbermen in the San Francisco district and his manv friends are much pleased to see him back on the job again. -