Hoo Hoo, National, The Past Year

By H. R.'Ishcrwood (29516) International Secretary-Treasurer Concatenated Order of Hoo-Hoo

International Hoo-Hoo extends to the livest, rosiestcheeked youngster in the field of lumber journalism, congratulations and best wishes on this, its fourth anniversary of constructive service to the Lumber Industry.

Others may marvel at your progress; we of Hoo-Hoo do not, for we have seen the heights to which a policy of practical, cooperative service has carried our Order in recent years.

In its thirty-fifth year, the assets of Hoo-Hoo and the rate of its progress are greater than ever before!

In just about the same space of time that Jack Dionne and his associates have reguired to build up a remarkable lumber newspaper, 55 Hoo-Hoo clubs have sprung up in the United lstates and Canada. In just a little moie time+ince 1919 to be exact-38 Counselors have been appointed to represent that number of states of the United States, and provinces of Canada. There were no Counselors in 1919. Today we have 125 Vicegerent Snarks-in 1919 there were 58.

Including the Supreme OfEcers and the officers of clubs, there are now in the field spreading the doctrines of Friendship, Confidence and Education, approximately 300 officers -and their only reward is the satisfaction they get from practically serving their Industry, their fellow lumbermen and the public at large.

Since the last bipthday of thc California Lumber Mcrchant, eight new Hoo-Hoo clubs havc been formed and the groundwork laid for others. Many new members have

Wood Wins Favor for Automobile Bodies

Washington, June l8.-Steel is not to displace hardwood as the frame material of automobile bodies, it was brought out at the recent lumber seasoning conference in Chicago, held under the auspices of the National Wood Utilization Com,mittee of the Department of Commerce.

In the consideration of the relation between the lumber manufacturers and the automobile bodv manufacturers in respect to the cooperation of the two industries for the best and the most economical utilization of hardwood in automobile manufacture, Mr. Kettridge of the Fisher Body Company, Detroit, stated that the lumber industry was ap- parently doing all it could already to promote maximum service to the automobile people. 'He added that in his opinion his company would continu,e to use wood in the manufacture of automobile bodies.

Steel, he said, had not proven wholly satisfactory, and he predicted that the use of steel framing would pass and that manufacturers who have taken up steil bodies would return to the use of wood. Mr. Kettridge said that he knew of only one good argument for using steel in automobile bodies, and that was to conserve lumber. if necessary.

Advices received here todav frorn Detroit assert ihat all the mapufacturers of the nerni baby automobiles, following the success of the various small cirs in France and EneI land, have decided to use wood exclusivelv in the fram,es 6f been enrolled and a surprising number of delinquent members have voluntarily sought reinstatemcnt because of tfic outstanding work the Order is doing. their bodies. Wood technologists here explain that contrary to a rneasure of'public opinion that has been recently adversely created, wood has a number of superiorities to steel in the places where it is now generally used in automobiles.

There are morc paid-up members at the half-way mark in the Hoo-Hoo fiscal year than for any full year in the Order's history.

To what may this remarkable development be attributed?

First, to thc linking up with the fraternal activities of a policy of practical service of direct benefit to the Industry.

Second, to the public recognition accorded thc Lumber Industry for its forestry activities as sponsored by HooHoo.

Third, to thc unswerving loyalty of the Order to the Industry and its products-manifested, for instance, in its defense of the wooden shingle and the wooden box.

Fourth, to the realization among lumbermen that there is a very vital nced for an infuence that wiil unite the diverse and widely separated units of the Industry on a common basis; and that Hoo-Hoo alone fills this need.

Hoo-Hoo played during its youth and it was not until ripe maturity that the Order took up the serious tasks for which it is so admirably suited. The vigor of youth and the wisdom of experience combine to peculiarly fit the Order for this constructive work.

"The California Lumber Merchant," at the age of four, and Hoo-Hoo, at thirty-five, have before them a big field for constructive work. We should go on plowing and planting it together, and the harvest will take care of itself.

It is notable, also, that all of the high-priced cars have retained wood for their frames.

Pioneer Products Used by Naw

The Pioneer Paper Company, of Los Angeles, is making the final shipments on one of the first orders of com,position roofing ever placed in California by the Navy Department. The roofing, several thousand rolls in all, is designed for use on federal structures in the Canal Zone and was shipped direct from Los Angeles Harbor to Cristobal.

Selection of the Pioneer product followed a series of exhaustive tests in which roofing materials were entered by a score of Eastern manufacturers. Following the selection of the Pacific Coast product, a large quantity of the material was shipped to Washington for use in the rehabilitation program in progress at Camp Lewis.

According to J. H. Plunkett, sales manager of the Pioneer Paper Company, the awarding of the Canal Zone contract Was the third government contract the concern had received within a few weeks.

Two Lumber Exhibits at

the recent Purchasing Agents Association convention at Los Angeles

fuolrty Behind the Door Establishes Pickering Products as the Standard of Comparison

In Calilornia White Pine, Nature has produced a wood parts to Pickering Millwork Products the highest attainadmirably adapted to the requirements ol millwork able standard of excellence. manulacture. Especially is this true oI timber growing Completing this natural advanrage with modern in the higher altitudes where maximum size provides m""hirr""y Jper"tud by skilled artisaris who take pride most advantageous cutting. in their *o"i, Pi"k rittg doo"", sash and millwork again Pickering mountain grown Calilornia White Pine im- conlirm the fact that ' *OURS Is rHE STANDARD"

Ask you.r Lqcal,'iobber for Pichering Standa.rd Prodwts give the w,ell financed contractors a price edge, and we give the retail lumber yards a fair deal by making them a better price than the unfinanced firms could get.

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"The result is most pleasing. We believe we have done a fine work for the benefit of the building trade of Los Argeles, we believe we have benefited our competitors by helping them out of a tangle that never was justified by good business procedure, and we know that we have benefited ourselves more than anything else we have ever tried. We actually sell our flooring rather than simply transferring it, and ther waiting and fighting for our money, get our cash, and for the first time since we have been in business, the hardwood flooring department is a blessing rather than a menace to our business."

And, from the road, it looks as though a lot of good had been done, where it was sadly needed.

If you doubt that Cooper has faith in the future of his hardwood flooring busiiress on the cash basis, visit his yard ancl let hin-r show you his new strictly flooring shed. It will make your eyes stick out a trifle, even though you are accustomed to lumber sheds.

The new shed is just finished and just being stocked. It is 178 feet long, and 90 feet wide. That wouldn't be very big for a lumber shed. And, if it didn't reach skyward so far it wouldn't be so very big for a flooring shed. But it is 45 feet high at the peak of the roof, and divided into bins that are 34 by 34 by 6 feet wide. Each of those bins will hold 3 carloads of hardwood flooring, and there are 58 of those bins, which means that they can store 174 carloads of hardwood flooring in that shed at once.

And they have arranged it so that they can facilitate their loading and unloading, and their figures show that they have cut their cost of unloading flooring 4O/o alreadl'. They will install a power system for loading and unloading, and are selecting that system now, to further increase the efficiency of the shed.

And taking the hardwood flooring from the other sheds greatly increases their capacity for other kinds of lumber. 'Ihe yard and facilities continue to grow and develop, with a business that has gone steadily forward since its first opening.

In the active handling of the business Mr. W. E. Cooper is powerfully aided and abetted by his son and right hand man, C. M. Cooper.