Random Editorial Ramblings

(Continued from Page 14)

Change, change, everywhere, in everything, and particularly in merchandising. Groceries used to be raw material, like lumber. No more. We don't get our butter and lard out of a tub, our sugar out of a barrel, our crac.kers out of a big box any more. Our wives wouldn't have them that way. Everything comes in neat, attractive, sanitary, PLAINLY LABELLED pacLages. Everything, cdreals, coffee, bread, cakes, fruits-everything-all packed attractively-and DIFFERENTLY. Don't forget that last word. It's the big sign of the times. Change, change, change ! It's the human craving. Are you catering to that craving? Is YOUR business keeping up with the times?

Returns From Northwest Trip

Larue 'Woodson, Northern California representative of the Wheeler Osgood Co., Tacoma, and the Pacific Coast Plywood Manufacturers, Inc., Seattle, returned the latter pait of June from a trip to the mills in the Northw'est teriitory, a-nd reports findiirg his principals in a very optimistic frame of mind, both volume and prices being very satisfactory and the outlook bright.

The nerv Philippine department of the Wheeler Osgood Co. has developed much faster than they had anticipated, and considerable expansion is being made to take care of the increased business.

Over in Mississippi, two big mills that formerly manufactured Yellow Pine are now busy sawing up logs of Redwood that they haul from Northern California. They have sufficient supply to keep those mills going for a generation. Naturally, the experiment is being watched with great interest in the South and West alike. And now comes the well fountled report that another of the biggest Southern Pine interests has options on huge quantities of Redwood in Cdifornia, planning to haul the logs or timber to the Gulf Coast for manufacture. That such a deal pends is stated authoritatively. The second Southern manufacturer ,evidently looks with satisfaction upon the experiment the llrst is conducting.

H. W. COLE RETURNS FROM EAST

H. W. Cole, vice-president and general manager of the Little River Redwood Company, returned to San Francisco June 22 from a business trip to the Eastern states.

Redwood Manufacturer Charters Steamship

The steamship W. R. Chamberlin Jr. has just been chartered by the Little River Redwood Company, a1d load-ed at thb company's wharf at Fairhaven, 9uqrboldt Bay, with a full cargo of Redrvood for the West Indies.