1.0 Million Birthdays An Open Letter to Jack Dionne:

Dear Jack: -

Yourre luckyl Yourve got your own birthday, the California Lumber Merchantrs birthdoV, a few fanily birthdays, and perhaps a couple nore misoellaneous birthdays to keep track of.

Howrd you like to have ten nillion?

Up in the north woods there are ten million baby Redwood trees that werve started out in life. They are one to seven years old - growing like the dickens. That's quite a fanily. And we're adding to it at the rate of nillions every year.

I[e nention the fact because it is inportant to you and your readers, as well as to ourselves. Sixty- odd years fron now werll have a supply of new Redwoods to replaoe the old fellows being out today. This harvested lunber will nake good hones for our childrenrs children.

About 199I, when we cut the first crop of handplanted Redwoods, we hope your California Lunber Merchant will have ten nillion circulation. Beoause we're going to take a full page in four colors and teIl the world about it.

In the neantine, you night let your readers know that we have a nighty interesting booklet telling about Redwood today. No lunber nerchant should be ' without it. It's free - the coupon brings it. Best of luck, Jaok. And nany happy returns.

Sinc6rely,