Whot ts Millwork? o

By Harry v. Gaetjetr, President Millwork rnstitute of california

,.My friend,JSgk Di-onne, says write something about the IVlrllwork conditions for our Anniversary Numblr.

What is Millwork? When you say you "r. in the Millwork business the average perion looks at you.and guesses what you are talking about-.

The Institute is pround of the Sash and Door Schedule No. 128, issued during the past six months. It has attracted national recognition and we know it means monev to our members.

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The- message that the Millwork Institute of California rs.trying to tell the Architect, Home Builder, and th'e_ rurure nome-owner or occupants, that Millwork is the Architectural Woodwork, suih as doors, windows, panel- Iing, trim, mantels, buffets and other casework i 'o, i" other words, that part of the home or apartment th;t ;iv;; cheer and comfort to its occupants.

'We have succeeded so well that the Archit?cts, realiz_ ing that lome oj the musunderstandings are due to elessing, have a Committee working with orir Committee'ro, in'" creation of Standards- in the Draughting Rooms, e[;in;t: ing the wastes, so that the Mill"Estiirator *itf fr""; " !"r!:i understanding of the plans, thereby .ii-in"tnl in" many dtsputes on extras.

The Institute also realizing that many complaints are due to faulty millwork, are attem--pting to put orr.i plant Certifi_ cation, which, when adopteh witt niean Millworf. oi ifr. liq{r.est standard, backed up by the Millwork Institute oi California.

. lh. past ,y-ear has seen a slump in the volume of mill business, which naturally, means low prices and dissatisfaction amongst the Operators.

The..future plospect for business is none too bright, and the Millmen should aim to create new business by"a cam- paign to induce owners to remodel old homes. risidences and apartments with up-to-date fixtures, panelling, French doors, etc.

I "T. glad to say that through the medium of the Institute, lrrendly contact among.members has been made, lead- ing to.closer co-operation, ivhich should Ue a praciic. ""a not a theorv.

Professoi Steinmetz, the electric al wizard., said, ..Co-operation is not a sentimen! it is an economic necessity.,, '

I -feel that shortly the Millwork business will be 6ne of profi_t_lo all, because every act of co-operation that gives one Millman a profit is bound to give another a profit -also; pr-ovided each conducts his business as efficienily as the other, rrhich it seems to me is a natural result of ,""t operation.

Read the Ads

Advertisements are kindly THOUGHTS, uttered for YOUR benefit. Ever think of it in that way ?

The business of living is in reality, simply the business of THINKING. A human mind is like a lake. It must have both inlet and outlet.

Each of us in continually thinking IDEAS of our own. and swapping them for the ideas of others. If there is a famine of outside ideas, we shrivel up. Children with "nobody to play with" are unhappy and unmanageable.

The originator of an idea is not much better ofi than before he originated it, until he gets others to enjoy it, ab_ sorb it, and benefit by it.

From thinking with our heads, to DOING with our hands, it is but a little step, and then our THOUGHTS become THINGS.

It is because the men of America are so unfettered in their THINKING and DOING that this country is so fine a place to WORK in; and it is because these THOUGHTS are so ireely radiated and spread and broadcast in the dis_ tribution of manufactured things and in the distribution of FACTS concerning them (ADVERTISING), that this country is so fine a place to LIVE in.

The advertisements in papers and magazines are THOUGHTS-telling you of the ideas that other men and 'women have thought out for your happiness.

READ THE ADS. They are the voices of hundreds of thousands of looms, shops, foundries, studios, and laboratories, where millions of minds are turning PLEASANT THOUGHTS into THINGS WORTH WHILE_for YOUR comfort and advantage.