Broadcast Your Business

By Jack Dionne

Years ago I decided that the greatest trouble with the retail lumber industry was, that too many retailers seemed afraid to let people known they were in business.

That was true then, and is true today, although to a lesser extent, since every year hundreds of lumbermen join the ranks of those who have discovered that it pays to let the public know about themselves, their business, their service, and what they mean to the public; and that in no uncertain terms.

A mighty good piece of advice for the retail lumberman is to learn to SAY IT OUT LOUD. You can't deliver a message in a whisper while the band is playing.

You, Mr. Retail Lumberman, have a big message to deliver to the people of YOUR territory; a message of interest to lots of people. And it's your job to get it across, not only for your own sake, but for theirs.

Peo'ple are all busy-all interested in their daily affairs -in the business of making a living, etc. They are interested in a thousand different things, and YOU are only one of the crowd that wants their attention'

Absolutely, the only way you can get their attention and make them listen to you-make them hear your message-is to stand right up in meeting and-

SAY IT OUT LOIUD.

When you see a man step out in front of a passing car'

*'Ifrra T. Ccoec fu.lr t'Er

"YOUR BUSTNESS OUR PERSONAL CONCERN"

WLLIAMS &COOPER

807 Pacific.Soutrhwert Bank Bldg.

I.oS AT{GEI.ES, CAL

TUcLor 391!