Retail Lumber Service

No dealer should ever build himself a Service Room until he has first convinced himself that his real business is selling Building-Service. If he ISN'T convinced of that, he won't use his Service Room.

If he IS convinced of this, then he will lay out his Service Room and equip it exactly in accordance with his estim,ates of the requirembnts of his community, and he will be proud of it as one place in which he has the privilege of exercising his best salesmanship. He will then make a success of his Service Room, for he will put HIMSELF into it, and no Service Room, regardless of its equipment of MATERIAL things is complete until its possesses a living, enthusiastic, competent PERSONALITY.

The question of what to put into the Service Room can best be answered by the individual dealer. However, he should not make the error of underestimating the requirements of his community of its appreciation of progressiveness. The time and expense of visiting other dealers who have provided themselves with Service Rooms, will be well spent. No two dealers, even in the same town, will design and furnish their Service Rooms alike. It should be more than a sh'ow window. It should be in intimate connection with the office, yet separate from it.

The IDEA behind the lumber dealer's Service Room is that the dealer should use his knowledge and experience to teach the consumer the proper use and application of his materials, to help him select the right materials, to give him information in, construction methods, and in the planning of his buildings, and su'ch other assistance in building as will make him a contented customer, pleased with the service he got fro.m the dealer. Thus this service will be the means of keeping the customers he has, and of bringing new ones as he becomes recognized as an authority on building material and buildings.

The Sales Room is to add to the Service Room idea a sales-appeal, and to v'isualize the selling talk. It is to the dealer a selling room; but to the customer it is a BUYING room, and since the customer cares very little in fact about raw materials the sales room is used to SELL IDEAS, to show the function of our merchandise, and to visualize the finished product to the customer. The Sales Room should embody the principles of an atmosphere conducive to good salesmanship. It should have freedom from interruption, should provide comfort for the customer, a restful atmos' ,phere, be attractive to the eye, and be suggestive of better and more attractive buildings.

The Plan Room idea is to add to the Service and Sales Rooms, and architectural service. With the use of p.lan books, plans, pictures, etc., the dealer offers for sale the functions of BUILDINGS. He visualizes the HOME in many patterns, in the latest styles and fashions; he appeals to the progressive and beauty-loving thoughts of prospective home orl'ners. He destroys the old joke that the bill of extras doubles the original estimate; he takes upon himself the worry of detail, and actually does the building THINKING for his customer.

Serv.ice, Sales, and Plan Rooms, three rooms? No. But at least one special room in connection with the retail office, where special equipment and service for buying and selling, are to be found. The purpose of this roorn is simply to equip the modern lumber dealer to sell more of his product at a point non-competitively by giving the customer assistance in making his buying easy, accurate and satisfactory in the most attractive way possible.

.But, like every other good thing, the dealer must sell himself first, before he creates his Service, Sales, PIan Room.

And Quality must be

San Francisco

(Continued from Page 25)

January, L928

February

March

April

May

June (estimated)

269,136,ffi

Total for Fir and Redwood .832.747,(m ft.

Lumber exports from San Francisco from July, 1927, to June, L98, the last month being estimated, were 58,109,000 feet. This lumber went all over the world, to Great Britain and the Continent of Europe ; Japan and China; Australia,

New Zealand and the Pacific Islands; Central and South America; West Indies and South Africa. This lumber consisted mainly of California White and Sugar Pine and Redwood.

Board feet figures are not available for the imports of foreign lumber, but it can be said that there has been a remarkable increase in the volume of Philippine Hardwoods coming into San Francisco in the last year. This is shipped from the ports of Panabutan Bay, Santa Maria, Port Holland, Zamboanga and Manila, all in the Philippine Islands.

Arrivals from the Northwest show a 12 per cent increase over the figures of five years ago; Redu'ood figures show an increase of nearly 70 per cent.

Bay District Concatenation \ /'. M. Beebe Day

Eleven kittens were initiated into the mysteries of Hoo Hoo and six old members were reinstated it the Bay District Concatenation held at Oakland, June 19.

The attendance of old cats was close to 100, and prominent among the older members were Al Kendall, No. 4124, who expressed his pleasure at being present, and told the boys about some of the big concatenations in which he took part in the old days.

W. R. Chamberlin, W. R. Chamberlin & Co., another old member of the order spoke briefly, and afterwards read the Hoo Hoo Code of Ethics to the newlv initiated kittens.

Bert Bryan, Strable Hardwood Co., acied as Snark. He was assiqted by Fred Roth, Supreme Bojum, and Clyde I. Speer, Vicegerent Snark. The other members of thi nine were: Senior Hoo Hoo, Howard Gunton, Gritzmacher.& Gunton; Junior Hoo Hoo, Milt Hendrickson, Waterfront Sash & Door Co.; Bojum, Clem Fraser, Loop Lumber & Mill Co.; Scrivenoter, Geo. Troth, Boulevard Mitl & Lumber Co. ; Custocatian Henry J. Meyer; Gurdon, Carl W. Watts; Arcanoper, W. H. Woods, and Jabberwock, Bert Neylan, Booth-Kelly Lumber Co.

Kittens: Geo. A. Johnson, General Mill & Lumber Co.; Joseph Franzen, J. H. McCallum; Henry W. Shirek, Hipo- lito-Simpson Screen Co.; H. R. Lind, Strable Hardwood

W. M. Beebe was chairman of the day at the regular luncheon meeting of the San Francisco Hoo Hoo Club, held at the Palace Hotel, San Francisco, June 14.

Musical entertainment rvas provided by Miss Elsie Still, soprano soloist. She was accompanied on the piano by C. C. Stibich.

Moving pictures with Herbert E. Burns at.the projector were shown b;r courtesy of Schwabacher-Frey, the interest in one of the reels being so great that Mr. Burns' offer to show it a second time was :greeted with cheers.

Co.; C. II. Durkee, Strable Hardwood Co. ; Taylor L. Sublett, Strable Hardwood Co,.; Gordon D. Pierce, Boorman Lumber Co.; A. D. Kaufman, J. H. McCallum; O. B. Bradley, Loop Lumber & Mill Co.; E. B. Orris, HipolitoSimpson Screen Co., and D. A. Clements, Hipolito Screen Co.

Reinstatements: L. V. Graham, Chicago Lumber Co. of Washington; O. B. Hergert, J. H. McCallum; A. H. Silligo, Tilden Lumber & Mill Co.; W. J.'Clarkson, J. H. McCallum; Carl G. Adams, Smith Lumber Co., and Clarence J. Gilbert. Eureka Lumber & Mill Co.

The Concat was followed by a buffet supper and vaudeville entertainment.

IN ORDER TO ACQUAINT THE LUMBER FRATERNITY WITH THE RAMIFICATIONS AND SCOPE OF OUR MANUFACTURING ACTIVITIES, WE MANUFACTURE AND SOLICIT INQUIRIES ON ANY PHASE CONNECTED 'WITH THE FOLLOWING COMMODITIES:

Skirt Boards (lroning)

Sleeve Boards (lroning)

Ironing BoardeCollapsible with stand

Cabinet

Specialties made of wood

Pitcher Sliding Door frames and hangers

Pacific Five-Ply (Redwood Core) 'lVallboard

Built-In Fixtures (Complete line)

Kitchen furniture (Cases and cabinets)

Kitchen tables

Tanks

Pipe, continuoug gtave and machine banded

Portable houses

Log cabins

Park benches

Cross Arme

Tent poles

Flag poles

Pastry boards

Bread boards

Breakfast s€ts

Card table service trays.