Schumacher Wall Board Proves That Dealers Helps are Paying Investment

It DOES pay to create and operate a Dealers Helps Department. If you don't believe it, ask Earl Galbraith, Sales Manager for Schumacher Wall Board Corporation. Los Angeles. That firm knows. They've tried it, and found it a grandly successful effort. Their trade promotion work has been done by them entirely through the lumber dealer. All their trade promotion efforts is by the dealer tie-up route.

For the past several years they have made a special study of deiler cooperation, in order to bring their dealer friends closer in touch with them, and build up a harmonious working plan for both manufacturer and dealer. With this end in view they have frequently invited and escorted groups of lumber dealers through their great manufacturing plant on Slauson Avenue, Los Angeles. Contrary to sohe opinions, this has proven very interesting to the dealers, as is evidenced by the fact that during the last year several hundred lumber dealers have visited and inspected' the Schumacher plant, which, as is well known, is a model of up-to-date efficiency. These groups of visiting dealers ran as high as 75 to the group. They make a business of invitins visiting out-of-town dealers to see their plant, pickine tlem up it their hotels and returning them there when thi visitis-over. A telephone call from the visitor brings his host in a hurry. This friendly interest has strengthened the ties t'etween this manufacturer and his customer.

In the last year Schumacher has mailed out to customers and prospective customers of their dealer friends more than 100,000 samples of their products, together with litgrature regarding same. The dealer furnishes them with his live mailing list, and they mailout the stufi from their Los Angeles office, all postpaid. Their monthly expense account for mailing outtheir dealers helps averages about $64. They send samples of their Schumite, G-rip Lath, and Laux Wall Texture. When a prospect sends in an inquiry, the inquiry is immediately forwarded to the nearest dealer-customer, thereby creating continual business for Schumacher customers. It is the very large return they get which has proven to them in terms of dollars and cents that their trade promotion and Dealers Helps work is a paying investment.

Recently all of their literature and samples mailed out bears a sticker that says-"ft's time to remodel NOW."

"We are willingto help any dealer at any time in sales promotion workby sending out samples of our products and literature, and by personal calls I our men are equipped to demonstrate the use of all our products," said Mr. Galbraith.

The Schumacher Wall Board Corporation now has a splendidly developing roofing department, also. They sell three grades of roofing: First Grade, Schumite; Second Grade, Senator; Third Grade, Invador. They also carry a full line of Felt, Shingles, etc. They have made a laige addition to their warehouse to provide room for their new roofing department.

They feel that their continual efforts at trade promotion work during the past six months has had much to do with the excellent volume of business they have enjoyed through times of pessimism.

Mr. A. R. Moylan is President and General Manager of The Schumacher Wall Board Corporation, H. H. Tice, is Secretary and Treasurer, and Earl M. Galbraith is Sales Manager. No industrial organization in California has enjoyed more marvelous and consistent growth than has the Schumacher organization since Mr. Moylan took charge of its activities several years ago. It is now one of tLe largest, best equipped, and most successful wall board operations in the entire country, noted for its progressiveness, as for the excellence of its product.