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HE successful installation of Pioneer Emulsified

Asphalt by Meyer and Holler, designers, engineers and builders of the beautiful new E. Clem 'Wilson Building at La Brea and Vilshire Boulevard in Los Angeles, marks the opening ofa NEW FIELD OF PROFIT FOR LUMBER DEALERS!

Pioneer Emulsified Asphalt gives the same degree of protection found in ordinary asphalt, PLUS these unusual features: It may be applied cold as it comes from the container . . .It is extremely economical to use . . It needs no elaborate equipment for heating or applicatiolli1 6ay be applied with just an ordinary brush! And because heating is eliminated'

Pioneer Emulsified Asphalt loses none of its elastic and protective qualities!

YOUR MARKET IS WAITING . . . old asphalt roofs, wood shingle roofs, tin roofs, cornrgated metal, fat roofsall make a RICH FIELD FOR QUICK SALES AND GENEROUS PROFITS! To assist you in developing your teritory, Pioneer will furnish you with advertising helps, folders, direct mail letters, envelope stuffers or samples. 'Write today for futl information! Address the

Industrial Emulsion Department

FIRST to introduce asphalt shingles on the Pacific Coast!

FIRST to give its dealers the "RE-ROOF NO\tr/ . . . PAY LATER" merchandisingplan!

FIRST to introduce COPPERCLAD VALLEY . for evety type of sloping roof!

FIRST to ofier ROC-V/OOD . . . the fast selling wood shingle coated with asphalt and rock!

FIRST to introduce Emulsified 'Asphalt . . the most reliable of all protective coatings that may be applied cold-just as it comes from the container!