Vagabond Editorials

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In a recently published interview, Henry Ford says that the fundamentals of successful business are: "To make an ever-iqcreasing quantity of goods of the best possible quality, and force them on the market; to strive for higher quality, lower costs, and lower prices; to raise wag€s continuously and never lower them; to see that the consumer gets the goods in such economical fashion that he gets the benefits of low-cost production." Study them. Thcy may not sound just right as compared with lumber usage, but Henry has made quite a success by following them.

Max Cook On Southern California Field Trip

Max E. Cook, farmstead engineer, in charge of the Agricultural Department of the California Redwood Association, San Francisco, left his headquarters June 19 on a three weeks' field trip in Southern California. On this trip Mr. Cook will discuss with dealers in the southern territory the new material recently made available to more than 1500 users of the Agricultural Service.

However, as I stated in this column last issue, I'm very much afraid that the average retailer is lagging in his duty in this hour of necessity. There ought to be a live, active, hustling, business-getting campaign for repairing and re' modeliirg in every town and city of thcse United States going on right ngw, and it should be so red-hot that ever5r man, woman and child in the neighborhood would know dl about it. Ask yourself this question, Mr. Dealer: "What am I doing in this time of distress to create business and sell building materials?" Your answer will classify you.

Hugh Handley On Vacation

Hugh W. Handley, sales manager of the Van ArsdaleHarris Lumber Co., San Francisco, is spending his vaca' tion at Gold Lake, and wilt be back at his desk July 6.

Susanville Yard Burned

More than 1,000,000 feet of lumber was destroyed when the yard of the Quigley Lumber Co. was burned in a fire which threatened the entire town, June 10.