THE LITTLE RIVER

GENERAL SALES OFFICE: Financial Center Building SAN FRANCISCO

Distributing Yards: Friend Ed Terry, Sacramento

The Liale River Redwood Co., Madera MEMBENS-CALIrONNTA

(Continued from Page 52.)

Hardwood floors were practically unknown.Now there is almost no new home built without hardwood floors. Then only the most expensive houses had hardwood interior, finish. Now the humblest bungalow can afford and does have some hardwood in the way of doors, casings, base, etc., in a few rooms.

Did you ever stop to figure out the difference in cost between softwood and hardwood trim in the living room, dining room and hall of the average house? Try it and see how small the difference is. In manv cases fiftv dollars more will give you Philippine Mahoginy or Oak in three rooms. Of course the style of finish maices a difference in the price you pay, but the difference between softwood and hardwood is not great as compared with the entire cost of a house.

This is because the interior trim does dot use much lumber. A little base, door casings, window ,casings, a few hardwood panels, probably the total amount would not be over 500 feet. A hundred dollars worth of hardwood makes over five hundred dollars difieren,ce in the.value of a house, not in the cost, but in the actual value.

The problem of the hardwood dealer is the education of the building public so that it will know that hardwood is not an expensive luxury. It only takes a little trim to make a hardwood interior. The extra cost is very little, and yet the architects and the honle builders freqdently eliminite the hardwood as their first effort toward reducing the cost of the house.

The cut out an extra fifty or. a hundred dollars in cost and reduce the selling value of their house L'y five hundred. The campaign of education by the hardwood dealers is having its effect however. More and more hardwood is being used. Veneered Panels are coming back into style.

The vogue of painted ,woodwork is passing and hardwood finish is coming into fashion again. Better homes are being built and more lasting and more beautiful hardwood finish is being used.We are embarking on an era of better building, better interiors. Thisis only natural, as we get older, as we get more experience, our taste improves and good taste demands hardwoods in the home. It costs but little more and gives a lasting satisfaction.

Airplane Pilots to Report Fires

Pilots of the T. A. T.-Maddux Air Line Company have been instructed by Felix F. Pregg, Flight Superintendent, to report by radio to the Base Field Office via the closest company or Department of Commerce Station all fires discovered while flying their regular routes. Field offices will then transmit the message to the nearest U. S. Forest Service headquarters.

This is the first instance in California of cooperative forest fire control between commercial air companies and the U. S. Forest Servi,ce, and Regional Forester S. B. Show, chief of the California Region, states that it will mean a. valuable auxiliary to the regular force of fire lookout stations established in the national forests.

This cooperative agreement follows the recent discovery and reporting to the Forest Service of a fire in the southwestern part of Kern County by Captain-Pilot Jack Howson and Mate H. R. Morgan of the T.A.T. while flying the San Francisco-Los Angeles route. Other commercial airline companies are also expected to join in this cooperative fire detection work.