MOIDERNIz;ING

Every Lumberman should encoufage, indorse and sdpport local building publicity campaign movements and cooperate in every waytheycan with President Hooverts recom-

DOES IT PAY LUMBER MERCHANTS TO ENCOURAGE REMODELING AND MODERNIZING?

Topela, Kansas, reports 6l per cent of their volume represents Remodeling rVork. Spokane-4) per cent. El Pase3O per cent. St. Louis 50 per cent. Results from the 6rst three weeks' carnpaign in North Hollywood, 6 Remodeling jobs were started. And thousands of towns all over the country report similar activity.

The sweet thing about remodeling work is that in the majority of instances it represents non-competitive business for dealers and with dormant prospects everywhere waiting for you to advise them what to do and use, and with Building & Loan companies willing to finance the work, surely there are no good reasons why evety building material merchant in the country should not give this important work the serious consideration it is entitled to.