"\llrHo's wHo"

J. Harold Peterson

In this career sketch we are going to give you a close-up. on the activities of I. Harold Peterson, a reallive and progressive lumber merchant.

J. H.arold Peterson, president and general manager of the Peterson Lumber & Finance Co. in San Diego, was born in Toledo, Ohio, in 1888, the son of Dwight J. and Minnie Arvilla Peterson, who are now residents of Coronado. He represents the second generation of lumbermen and home builders in the Peterson family.

Mr. Peterson attended the lJniversity of Michigan, class of 1911, and is a graduate of the Biltmore Forest School, having obtained the degree of Bachelor in Forestry and Forest Engineer with that school in Darmstadt, Germany.

In l9L2 he came to San Diego and became vice-president of the Southern Title & (iuaranty Company, which position he held until 1915 when he returned to his former home in Toledo. While there he engaged in the lumber business under the firm name of D. J. Peterson Lumber Company and the Hixon-Peterson I-umber Company, which companies he managed until 1928 when he sold out his interests and returned to San Diego.

Mr. Peterson thought he u'ould take things easy and enjoy the California sunshine, but after a while found this did not work as he missed the association of his friends in the lumber business and became anxious to get back again to the creative jo,b of modern retail lumber mer'chandising. Associating himself with Owen S. King and J' H. West they organized the West-King-Peterson Lumber Co. (now the Peterson Lumber & Finance Co'), and built their modern and attractive plant in San Dego.

"If you can pay rent, you can own your own home," has been Mr. Peterson's motto for many years.

In November, L934, Mr. Peterson formed the Coronado Federal Savings & Loan Association, of which organization he is now president. This Association has made rapid growth, having financed, in 1935, the building ol 124 hornes in San Diego County.

Other enterprises which Mr. Peterson heads are: The Arbud Investment Company; the National Heating & Engineering Company; the Peterson Realty Company.

The Arbud Investment Company are authorized to negotiate F'HA Title II long-term home financing loans, repayable in small monthly installments over 10 to 20 years.

The National Heating & Engineering Company are builders of the new Marvelaire heating, cooling and airconditioning equipment and the Marvelaire fprnacette. The factory is located in National City.

The Peterson Realty Company are the developers of Bay Park Village in San Diego, a full sized modeltown. This is Mr. Peterson's outstanding achievement of 1937. This tract was opened in December,1936, and there are already 4O homes completed or under construction and more than a third of the homesites have been sold.

Mr. Peterson was married in San Diego, February 18, 1911, to Miss Helen Sumner, daughter of Mr. and Mrs. Charles E. Sumner, who were then residents of that city. They have two children, Mary Arvilla Peterson Hardy and J. Harold Peterson, Jr. J. Harold, Jr., is gaining distinction as a baritone soloist, and has studied voice in Germany and at the University of Caliiornia at Los Angeles. Recently he was heard on a weekly program over the Columbia Broadcasting System.

In 1935 Mr. Peterson served as a director of the San Diego Chamber of Commerce and as vice-president of the Cuyamaca Club. He is affiliated with the Masons and with the Theta Delta Chi college fraternity.

IDEPENDABILITT-RIGIIT PNIGES ANd GOIIPLETE STOCK8

New Fire Control Policy (or Redwood Region

Fire control has a new meaning in the California Redwoods this year as a result of the California Redwood Association's new policy of self-regulation in cooperation with the State Division of Forestry and private agen.cies.

Following the major fires of the critical 1936 season, the California Redwood Association began a comprehensive study of fire control through its forestry and public relations departments which led to presentation of a voluntary control program to State Forester M. B. Pratt and the State Board of Forestry where it received unanimous approval.

In submitting the new plan on behalf of the industry, President Carl W. Bahr of the California Redwood Association, said: "The industry recognizes the public interest as well as a personal interest in leaving logged-over lands in a condition favorable to regrowth, thus providing a future supply of timber, and along w'ith it, permanent industry and employment. The Redwood lumber operators are now convinced that the success of the sele,ctive logging forestry program will be jeopardized if fires are not kept out of ,cut-over lands where seed trees and reserve timber have been left to provide for such regrowth. The industry desires also to ,cooperate fully with tourist and travel promotion in the Redwoods by keeping the area free from smoke and fire hazards during the recreation season."

For many years the practi,ce in the Redwood region has been to'clear the land after logging 'by burning all slash and refuse. Under the new fire ,control poli'cy members of the California Redwood Association, representing 90 per cent of the total production, rvill dispose of slash by means of fire only at seasons when burning is effective and safe.

Efforts will be made to burn all slash between the time of the first soaking rains in the fall and the following May 15. No slash 'ivill be fired during the other periods unless weather conditions are safe for burning, and in such instances only by written permission of the State Forestry Department.

Details of burning technique comply with state forestry practi,ces. Lumber operators will maintain suitable supplies of fire-fighting tools at each of their camps and at other designated locations. Crews will be organized among'company employes to be available for all emergencies.

The California Redwood Association w'ill maintain 'con' stant contact with the U. S. Bureau for the purpose of keeping all lumber operators informed of weather conditions'

The Redwood industry also will undertake through its forestry department a program of publi'c and employe education on the new fire control policy, seeking to influence public sentiment in favor of full 'compliance with State and Federal regulations.

Loggers of the entire Redwood area met in Eureka June 11 and 12 for their second annual logging conference. Slash disposal and fire control were the principal subjects of dis,cussion. E. E. Baker, logging superintendent of the llbmmond Redwood Company, was chairmaq, with Professor Emanuel Fritz, consulting forester, assisting. Sixty logging bosses and government foresters participated.