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DO YOU NEED SERVICE?
The oldest plywood house in the West stands ready as always to furnish your fequirements. Our company was founded on service yeafs ago, and ogr pfogfel313'has been due to our rendering an intelli' gent, far-sighted, constructive service to ouf many friends ever since' This policy has greatly benefited our crxfomers during these trying times and we are anxious to serve you t(x).
A little work, a little play, To keep us going; and so-good day. A little warrnth, a little light, Of love's bestowing; and so-good night. A little fun to match the sorrow Of each day's growing; and so-good morrour. A little trust that when we die, We reap our sowing; and so-good-by.
-Du Maurier.
Hiram Garwood was a distinguished lawyer, thinker, and.orator of other days. fn a speech he made in t9t2, he uttered this beautiful thought on the love of country: "The love of country is the noblest emotion of the human mind. Synthetic in its nature it takes from every passion its purer portion. As passionate as love, it is more unselfish. As tender as friendship, it is more enduring. With religion's faith, it has yet a broader charity. Under its sacred infuence, the partisan becomes the patriot, the soldier the hero, the scholar the statesman, and the prophet the seer."
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In that same speech he referred to the first World War, then only four years past, and uttered these rather prophetic words concerning Germany: ,,Her armies were defeated, her Emporer dethroned; but it remains to be proven whether her philosophy has been destroyed. For years 'is has filtered through American universities and into American minds; the thought that the state is all, the individual nothing; that life is a savage struggle for supersupremacy; that there is no straight lines in physics or morals; that there is no absolute good-no absolute God." The late Judge Garwood was right, for surely that savage philosophy has survived to threaten the peace of the world.
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Wood is playing a tremendous part in literally thousands of different ways in our National Defense effort. Its availability, adaptibility for coungess structural and industrial uses, is the reason. It is strong, stiff, easy to handle, resilient easy to construct into desired shapes, a natural insulator against heat and cold-these and many other qualities have brought an unprecedented demand for wood and wood products in helping this nation prepare hurriedly for its total defense.
You sometimes hear ,n" ,"*; made that the greatest enemy of wood is fire. Not so. Dampness destroys many times more wood than fire ever does, and is the greatest enemy of wood. Not of all wood, it is true. Some woods laugh at moisture. But the average wood is much longer lived if kept dry enough to prohibit the attacks of fungus growths. Notice how the wooden furniture in the home, regardless of species, continues free from rot indefinitely when kept inside and dry. The wooden sarcophagi and other wooden articles taken from old Egyptian tombs have been splendidly preserved for thousands of years. The dry, dark vaults kept the wood chemically unchanged and free from rot. Moral: When you are using a wood that is not immune to dampness and in a spot where dampness will occur-protect it in the most intelligent manner possible.
An American traveter ,:;r.;", before the war, is reported to have seen and copied this remarkable little bit of tree phiJosophy, which he found posted at the edge of a public forest in that country: "Ye who pass by and raise your hand against me, hearken ere you harm me. I am the heat of your hearth on the cold winter nights; the friendly shade, screening you from the summer sun; my fruits are refreshing draughts quenching your thirst as you journey on; I am the plank that builds your house; the board of your table; the bed on which you lie; the timber that builds your boat; I am the handle of your hoe; the door of your homestead; the wood of your cradle; the shell of your coffin. I am the bread of kindness, and the fower of beauty. Ye who pass me by, listen to my prayer! Harm me notlr' ***
Advertising is as old as civilization. The first color ad we have any record of, is the rainbow, which guarantees that the earth will never again be destroyed by flood. Caesar, writing the proceedings of the Senate upon the walls of Rome, thus offered the first political display ads. The great Asiatic King who wrote this inscription for his own tomb-"f am Cyrus, Oh Mant"-was the first great biographical advertiser. H. G. Wells once said that the Apostle Paul, raising his voice in Athens to proclaim his God, was the original religious advertiser.
Arthur Brisbane ""ia tf]"t." "-On"us advertising man needed two things, a brain and a set of Shakespeare. He thought that a command of language and the ability to use it intelligently were the great assets of an ad man, and that Shakespeare could furnish that command of language. Brisbane warned, however, that you had to furnish the brain, yourself.
The subject of "substr*,*" lo, t.rrrru", takes on some new aspects by reason of the expanding Defense Program. A few days since a prominent Government spokesman, Mr. Peter A. Stone, addressing the National Forest Products Sales Congress, talked of substitutes, but from a new angle. He urged the salesmen of lumber to become specialists for the emergency, helping to find the proper materials for various consumers and industrialists to use, whose normal supply of raw materials may be curtailed or cut off by Defense priorities. He said that in various lines of industry, such as furniture manufacture, various metals that have been going into furniture in large quantities will be curtailed, and he urged the sellers of lumber to help the furniture makers to find the best available supply of lumber to replace the war-needed metals. So lumber is to substitute for substitutes. And wisely, too. There can be no doubt but that wood will be called upon to fill the place of various metals in a world of directions. And Mr. Stone's suggestion that the lumber salesmen of the immediate future should become specialists to help various people and industries supply their material needs rather than simply represent their employing interests, is a most practical and intelligent suggestion that will unquestionably find plenty of followers. Cooperation and coordination to keep the wheels of industry moving, is the order of the day in the time of national need.