The California Lumber Merchant - July 1960

Notionol Forest Products Week Goes lnto

Forword Speed on Locol ond Notionsl Levels

Retailers and Hoo-Hoo members, are you making plans to support National F orest Products Week. October 76-22?

Then here's good news! There's a big package of help reaQy for you so that you can cover the waterfront of news media in your communities.

The West Coast Lumbermen's Association is making up a "do-it-yourself kit" for all retailers and Hoo-Hoo members so they can put on a creditable showing for l'orest Products Week in their home town.

Here is what WCLA is offering:

Six one-minute spot announcements for use on local radio stations,

One 13-minute question-and-answer interview for television,

One 15-minute speech suitable for service clubs, schools, chambers of commerce and other local groups,

One editorial for your local newspaper,

One news release for your local newspaper, a,nd a

Series of illustrated TV features as long as they last.

All you do ls write to Arthur W. Priaulx, public relatlons director, West Coast Lumbermen's Assoclation, 1410 S.W. Morrison Street, Portland 5, Oregon Ask for either the complete "doIt-yourself kit" for Na'tional Forest Products lVeek or for amy of the slx features, and they will be sent promptly. lf every retail lumber dealer and HooHoo member will take advantage of t}is

h's Not Too Lole

-

"Our Daddy Is a Lumberman," the colorful child's book being used in promotion of National Forest Products Week, Oct. L6-22, has gone to press but it's not too late to Place your order. As suggested by both the Southern California Retail Lumber Assn. and the Lumber Merchants Assn. of Northern California, the book is a "natural" to promote wood during NF PW, The coPies will be off the presses in September and can be sold in the store or used as economical giveaways during the Week, with the yard name imPrinted on the cover. If ordered immediately' the book is still available at $25 per 100 copies.

Copies may be ordered in lots of 100 from the S.C.R.L.A., 111 West 7th St., Los Angeles 14, or the L.M.A.N.C., 24 California St., San Francisco 11.

generous offer of WCLA, and really put this speech and publicity material to good use, the National F orest Products Week will be successful beyond the imagination of the sponsors.

You don't even have to be a good public speaker to appear before your local service club, all you have to do is read the speech

prepared by WCLA. All you have to do is take the newspaper, radio and TV material to these people and insist they use it.

Wayne Mulin Named Chalrma,n

Wayne F. Mullin, prominent Southern California and Arizona lumber dealer and past president of the Southern California Retail Lumber Assn., has been named general chairman for the promotion of National Forest Products Week, Oct. 16-22' in the Los Ang:eles area. }fr. Mullin immediately appointed Jim Forgie' past Snark of L. A. Hoo-Hoo Club 2, as vicechairman to assist him in the administrative post. !'orgie will "carry the ball" while Dealer Mullin is touring Europe with his family tlris Summer.

F'our assistant chairmen were selected from the large general committee to head various groups in order to secure full support from every seg:ment of the construction industry: architects, engineers' contractors and, of course, the retail, wholesale and manufacturing: at all levels.

John Mercier will head the Plywood division; D. C. Essley, finances; Roy Stanton' Sr., special services, and Orrie Hamilton' administrative assistant to Mullin and F orgie.

This executive echelon of the staff will be assisted in the planning and promotion by Danell Henderson, chairman of the L. A. Chamber of Commerce Construction Indus(Continued on Page 4)

New Profit$ in New Sales ldeas

cIAI\llf 8,x14, IIOMASOTII PANELSI CUT ON SPTICIAL BIINNETT z-WAY PANT'I.SAW

Mqson ite Seqdrifi Avo iloble West of Rockies Now

Rustic-appearing Masonite Seadrift has been made available by Masonite Corpora- tion west of the Rockies for exterior board and batten type construction. Called exterior Seadrift, the 4x8 a^nd 4x16-foot panels are ungrooved. The distinctive wood grain pattern is embossed into the surface.

The quarter-inch board may be applied with studs spaced up to 16,,. o.c. paneli are fastened with galva.nized siding or gal- vanized box nails spaced 4 apart around all edges anrd 8,, apart at intermediate sup- ports. Allow a small space at all joints and cover with batten strips.

Seadrift should be primed with one coat. of an exterior bil-base primer, using a conventional oil-base paint for ttre finish coat.

Distributors of pre-fab houses, utilizing the giant new 8,x14, panels of Homasote ln the construction of their ,,precision-Built House Components" are being greaily aided by a special upright, space-saving panel saw. In promoting their ,.p-B Components', program, one of the biggest problems faced !f tne l{omasote Corporation was helping their distributors find an efficient means oi handling and cutting these extra large panels.

Acquainted with the use of the Bennett 2lWay Panel Saw by building supply firms throughout the country to cut-to-size regu- lar size and other panel stock, Homasote requested the Richard C. Bennett Manufacturing Co. of Laceyville, pennsylvania, to build a unit that would handle the g,x14, panels.

This 24, long machine has an overall height of 10,6,; 24-inch extensions on each side provide horizontal scales extending 14, each side of center, located about 28,, above the floor line. There is also provided on the bottom face board horizontal scales extendimg 72' each side of the center. Approxi- mately 100 nylon rollers are embedded in the face boards for easier movement of tJrese large panels. The machine requires 48" w"idth of floor space. The motor iJ controlled by a foot switch.

All vertical framing members are in two pieces joined together with suitable steel channel splicers. This allows the machine to be crated for shipment in two packages of appr-oximately equal height, and the passing of the crated machine through openingl with low head room.

Says Richard C. Bennett, owner of the company building the special model of the Bennett 2-Way Panel Saw, ..This new machine developed for the Ifomasote Corpora- tion ean also be used for cross-cutting and rip-cutting the new 8, pllrwood panels now on the market. I understand that the manu- facturers of railroad boxcarg and large

trailer trucks use these new plywood panels."

Mr. Bennett also pointed out that it would be easy for his company to make a modified version of the machine to cut the new 6, wide panel stock now on ure market (such as the six-foot-wide ..Novaply") and other out-size panel stock.

NDW G-P OREGON PLI\NT TO DEVELOP (FIBER.PLY' PRODUCI

"tr'iber-Ply," termed a new ,,break_ through" in the plywood field, to increase and improve the utilization of raw mate_ rials, was highlighted by Georgia_pacific ofrcers in the recent annual report. This is a low-cost panel, produced on a contin_ uous process from a combination of low_ grade green veneers and kraft pulp from the company's mills by a patented manu_ facturing process developed in Georgia_ Pacific's research laboratories. .,The piod_ uct," says the report, .,promises to be high_ ly profitable." Engineering for a plant at Springtreld, Oregon, to utilize this process is under way, according to the repoit, with construction scheduled to begin within the next three months.

Georgia-Pacific Corporation is onb of the nation's leading integrated producers of forest products including pl5rwood, hardboard, redwood products, lumber, paper, pulp, containerboard, and chemicals. It owns extensive timber reserves which are m&nag'ed to insure a perpetual yield of timher for.its diversifled operations.

Kitchen cabinets manufactured of native Red Alder in modern and Early American styling are shown in a new full-color brochure. Beautiful Birch cabinets are aLso illustrated. A specifcation folder shows all sDes and types of cabinets ofrered. Write Major Line Products Company, Inc., Hoquiam, Washington.

A free copy of the ..Ponderosa pine patio Promotion" kit may be obtained by writing to General Manager, Ponderosa pine Woodwork, 39 South La Salle St., Chicago B, IlI.

Palomino Samara, latest addition to United States Pl5rwood's series of color-. styled wall paneling, derives its name from the American Palomino-only Western-type horse bred primarily for color. The paneling was styled to meet the most importa.nt 1960 color trends in interior decorating. Designed to blend with variations of the same color i4 contemporary fabrics and floor coverings, the new hardwood panel has captured the light-blonde, chestnut tones of tlte elegant show horse. Carefut preflnishing emphasizes the fine hardwood grain. Palomino supplements the group of natural wood tones in the Samara line. which includes Candlelight, Sun-tan, Cinnarnon and Nutmeg. OtJrer deiorator colors are Coral Rose, Sherwood Green, Biscalrne Blue, Provincial arrd Dove-Grey.

STRAIGHT... STRONG...

Lam-toc Timbers are straight, glued, laminated members made to order in any size and length.They never wnrp, twist orcrack... stay pertnanentlY b eautiful. For heauy loads. long sPans. .functi.onal beauty specify Lam-LocTimbers.

A unique and pleasing effect is accomplished in this luxury residence where longitudinal support is supplied by a huge Lam-Loc Timber. The strength of these timbers plus an outstanding appearance allow the builder a wide latitude of design. Inherent qualities of LamLoc Timbers ofier investment value unequalled by other types of construction.

Forest Products Week Goes Forword of Locol, Nqtionql Levels

. (Continued from Page l) tries Committee, and Todd F ast, public Relations director of the Chamber. RicharC tr'enton of Richard F enton & Co., Inc., will serye as consultant to the chairmen and also handle publicity matters, and Robert p. Gralram of Armstrong, !.enton & Vinson, Inc., will head the advertising mattersall assuring united industry action.

The first meeting to coordinate efort, establish working groupp and get the .,Kiwi"

Chamber of Commerce to secure active support from industry leaders in the area. Dealer Mullin was immediately elected to

head the group. In addition to the abovementioned vice-chairmen present for the oceasion, the following attended, representing:

John F'ies, Natl. Lumber Manufacturers Assn., of San F'rancisco; Harold Cole; president, L. A. Hoo-Hoo Club 2; John Mercier. Southern California Plywood Assn.; Roy Stanton, Sr., Pacific Coast Wholesale Hardwood Distributors Assn.; George Scrim, Philippine Mahogany Assn.; Richard Fenton, publicity; Bob Graham, advertising; Ilarvey KolI, fnternational Concatenated Order of Hoo-Hoo; Gleason powers, Western Wood Preserving Operators Assn.; Ole May, The California Lumber Merchant.

Those not present, but appointed to jobs in absentia, were, representing:

James W. Newquist, Wholesale Lumbermen's Assn. of Southern Catifornia; F.rank Daluiso, So. Calif., Assn. of Wood Cabinet Manufacturers; John Osgood, Imported Ifardwood Plywood Assn.; Elmer Vivian. Woodwork Institute of California; Sylvan Mack, So. Calif. F urniture Manufacturers Assn., and Bob Inglis, So. Calif. Lumber Seasoning Assn.

Three special members were appointed to assist the general committee wherever needed. They are Ed F'ountain, Bill Hanen and Francis Haley.

"We shall tell the romantic story of wood and all its uses," declared Chairman Mul- lin, "and this glamorous story will, I feel sure, attract the attention throughout the country in general, and Los Ang'eles in particular, that will make National F orest Products Week one of the most popular of the year.

"At the luncheon to be held October 18," Mpllin continued, "prominent civic officials will be invited, including the Mayor and

Governor, along with Department of Agri- culture officials from Washington, D.C."

The 16 committee members dedicated to the promotion of National F orest products Week met for the second time at the Chamber bf Commerce in Los Angeles, June 8, to solidify the action of the vice-chairman, Jim F orgie, wit}r the various sub-committee vice-chairmen.

Attending this "kick-off" meeting, in addition to Chairman tr'orgie (who is handling the promotion while Chairman Wayne Mullin is in Europe), were Harold Cole. Bob Graham, George Scrim, Harvey KoU, Gleason Powers, Jim Newquist, Richard tr'enton, I're.nk Daluiso, Orrie Hamilton. Ed !'ountain, Bob fnglis, John Mercier and Ole May.

Plans were completed-and set in mo- tion-for the budget, advertising, display and general promotion of this gala affair, which is sponsored by all leading firms in the wood products field.

"It will require hard work from all members of this committee to make this promotion successful, but I feel sure this first effort will be well-rewarded by the big turnout of prominent men in civic and national affairs to honor the leaders in our wood products industry," said Mr. F.orgie.

Wholesale Group Backs Week

Complete cooperation and backing to the wood products industry in National Forest Products Week was announced by Jim Newquist, president of the Wholesale Lumbermen's Association of Southern California (WLASC). The week, designated to start October 16 and end October 22, will be pushed by many groups within the industry.

"Our executive vice-president attended the kick-off meeting and, from his report to us, we think this might be one of the big- gest things ever to hit the local lumber scene," continued Newquist. "As far as we are concerned," he said, "the local committee can use our members and certainly all of our Association facilities."

A fast-growing list is being received by Hoo-Hoo fnternational from all segments of the industry, indicating strong approval and active support for National Forest Products Week, October 76-22.

Taken at random, here are excerpts of lgtters in response to Hoo-Hoo's announcement of the all-industrv week:

"You have my assurance of full coopera- tion in the promotion of National F orest Products Week, October 16-22, 1960"_ Sherman R. West, secretary, West Virginia Lumber and Builder Supply Dealers' Association. "This can be both an interest- ing and profitable promotion"-Owen L. Duncan, president-elect, West Virginia Lumber and Builders' Supply Dealers' Association.

"Our association will be very glad to cooperate with the International lfoo-Hoo Wood Promotion Committee in supporting an all-industry National Forest products Week"-Hugh O. Tompkins, manag:ing director, New Jersey Lumbermen's Association.

"We will be very glad to join in any ac- tivity in support of the National F.orest Products Week We will give any cooperation that we can by bulletin, by mate- rial in our magazine, Illinois Building News, by offering speakers at Service Club meetings, or any other support"-John D. McCartIy, executive vice-president, fllinois Lumber and Material Dealers' Association.

"The 'Keep Oregon Green' association will be very glad to cooperate with your Oregon Committee (for National F.orest Products Week) "Albert Wiesendanger, executive secretary, Keep Oregon Green.

"By all means, the Redwood Cedar Shingle Bureau wants to tie in with this very worthwhile undertaking,'-Virgil G. Peterson, secretary-manager, Red Cedar Shingle Bureau "We shall be very happy to cooperate with you in bringing the inforriration on the program to the dealers in our 61sa"-l{914ce G. pierce, manag'ing: director, Northeastern Retail Lumbermen's Association.

"Certainly know that f, personally, am strongly behind your National Forest pioducts Week because I have felt for many years that it was long overdue. It goes without saying that our Association also is solidly behind you"-J. Ward Allen, president, National-American Wholesale Lumber Association.

"You can count on the support of the Southwestern Lumbermen's Association, LOO/6, h.erc in the heart of the countrv" -G. Kenneth Milliken, executive vicepresident, Southwestern Lumbermen,s Association, Kansas City, Mo. Jack S. Berry, Chairman, Hoo-Hbo International Wood Program. Council.

At the.southern california organizational meeting for local National Forest products week promotlon were (teft to right-, abovej John Mt;iei, cieasd-iriwers,-idii'ri6i, o,iri'd-W.

Hamilton, Roy Stanton,.S_r., Bob Gralam, Darr€il Henderson. plcking up the other slde of the table, photo q! right shows crahim, Henderson, anC wCvni Fl Nuttinl"larili n. Forgie, Harvey Koil, Rtchard Fenton, Georie'Sirlm inl'xaiota"C;i;:'

Open House "Jubilee" of Yl/. F. Rugg Lumber Co. Brings Crowds to Uplqnd Yord From Trode Areo

Thns read the announcements that went out this Spring from the retail yard of the W. F. Rlrgg Lun'rber Con-rpany, Upland, California.

And the 2-day Jubilee event u,as srrccessfrrl even beyond the high r.atings set in the yard's first sr.rch shou' in 1959. Hunclreds upon huncleds of srlre-enough shoppers came to brry t.he yat'd's store bargains from 8:00 a.m. to g:00 p.m. on the Friciay lir.stday, and from 8:00 :r..m. to 5:00 p.n-r. on the clrsing Satrrr.rlay.

The drau'ing for. the excellent prize aw:r|ds $'as at 4:00 p.m.. that Satrr|rtal- (and they st:rrted gathering for. it at 3:00 p.m., even though they dld not ha,ve to be present to q.in), q'ith a special D|ar.r,ing. for the children.

Also listed on the oversize mailins card rtele a feu' of the "Jrrbilee" specials, srrch as: 4'x2' genuine Masonite peg-boarcl. 39c each; 50' good quality Plastic Garden Hose, $2.29; Ironing Boar'<i Pad & Cover', onlv 77c: Parrl Bllnvan Rec.ln-ood Finish, g2.3-9 gal.; :rll-aluminum Scr.een Doors, complete. $11.49 each, 3',X6' on Sale Davs oniy.

"Free Gifts Refleshments prizes Bargains," continued the mailet. zrnd ,,Free 1 Set of 4 Libbev Safedge Beverage Glasses Limit 1 Set per Familr'." the carcl said, conchlding $'ith the ',r-ot.ding: ,,Follo.,v Orrr Nervspapel Aclvel.t isements."

And those full-page aclvertisements in both The Uplancl Neu.s :rncl The Ontar.ioUplancl Dail5r ftsp611 on the Thur.sclay before the "Jubilee" opening Frid:r.y morning. c:arried even mol,e "dra.\\'ing. calris" that $'ill appe:rl to the trade of everv Cirlifornirr |eta.il ya|d. such as: Gtrrden lakes, leaf rakes, wheelbalrols. liir,l.nmou'et's; Armstrong linolerrnr tile:

bamboo shades. ptrlley shades; r'eed fencing, slat fencing; bit br.ace, paint br.ush; swing spouts, sprinklers, shoq.el heads, toilet seats; galvanized pails, household sponges; kitchen ventilating hood; Peg-board, pegboald fixtures, Peg-boat'd frames; br.rlletin board. Spacemaster door, Paint roller ancl tray, step-stooi, staple gun, Kor.dite sheeting, Celotex Hushtone ceilinq tile. etc.

And the Lumber bargains includeri so"X72" clear dry Redn'ood bevel siding at $9.95 per hrrndred sq. ft.; 4XS 1i" tacquer prefinished mahoganv pl1'rvood V-groove at $5.95 per sheet; 1:r; "X10', select Recl Ceclar Totem Siding at 919.9r per' 100 sq. t't., etc.

And the Prizes in the ne$.sJrape1's' pages listed a 19-in. pou'er mo\\'er s.ith 2-H.P. engine, pail of impotted 7Xir0 binoculars, t$-o r:" electlic drills, "Enorrgh J-M Terraflex Tile for a 10'X12' room you choose the p:rttern," "!)nough \Vevelh:reuser genuine Iciaho \Vhite Pine \\':r11 paneling to iinish a, \\-all in yortr kitchen, den or familv

Bill Rugg, Jr. (teft) and W. F. Rugg, Sr take time,out for cameraman at the Jubljee. Manager philip Born has served the Ruggs well for 15 years, pjnch-hits in ail departments

"Here It fs Againl you are invited to the 31st Anniversary JUBILEE SALE. Our. Anniversary Sale was so successful a vear rgo thaL we u'ant to lrsk You birt,k again this year'."

Yard .scenes and store scenes are shown in these shots of the Rugg yard at upland. Top deck shows (left) customer cars parked ior t'trC iu6iieJ Sile;, a;'d'Ri;;';s?a;6;;rli

F $6;l I

Ihe Free Set Center scene srgn. while Glasses shows dfawing-card is pointed out by store sign at tower left. rsland display, Right shows part ol crowds at the Jubilee

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lM oNLy A cusTo ly.ER, ! ... but they treat me like o maho naja, fndian Pot.e_'r-|.ate, or a luiben mogtrahe whene{er I deof with ARTESIA DOOR Co.

"HE's right!-Nothing is too good for our customers... ond we ore olwqys reody ond willing to serve YOU!

room," "Plus Many More prizes That Will Please the I{omeowner and Ilousewife.',

As a matter of fact, the Rugg retail yard could have taken two pages in the newspapers to list all the attractions of its "31st Anniversary JUBILEE Sale.,'

There were, of course, many manufacturers and suppliers, representatives personally on hand to demonstrate their companies' fine products and assist the retail yard's own store personnel in welcoming the crowds of buyers.

These included R. J. Williams and Ross Rasmussen of-The Weyerhaeuser Company, Don De Armond from Cresmer Manufacturing Co., Jerry Westphal and NeiI Mashburn from Inland Lumber Company, Joe Kady from tr'ilon Corp., Dave Witherell from Porter-Cable, Gary lVlinnis from De- Walt Division of Union Hardware, also represented by Harold Hoehn, Mr. Lee from

Behr Brand, Dale Conklin of Treasure Tone, and representatives from JohnsManville, Kaiser Aluminum, Masonite, Armstrong, U. S. Plywood, etc. The everpresent yardsticks, Kaiser Cap 'n Wrap foil, balloons and samples generally found at retail lumberyard events were in ample evidence and eagerly accepted by the crowds.

And if there's still any doubt of the popular magnitude of this Upland event, let it be known right here and now that the retail yard ran completely out of the Libbey glasses giveaway on the ..one-set-to-a family" registration and was frantically sending'pickup trucks from the yard to a Los Angeles warehouse for more ..ref,lls.,'

The Rugg yard's regular sales and service staff was augmented by three attractive local Junior College g.irls, who assisted

in the Registration and ,,poured" the refreshments (Pepsi-Cola and cofree).

The yard's regular "crew" consists of 11 members, all of whom have been with the W. F. Rugg Lumber Co. from 12 to 1b years.

There were at least 2,400 invitations to the "Jubilee" mailed to the yard's own regular mailing list, and the response, as may be noted above and from the photos, was "terrific."

Crowds were at the yard and store edrly and late, both days, Contractor sales and lumber pickups went on as usual, of course, during both days of the event.

Although flnal fi.gures had not been tallied when the photos were taken near the close of the second "Jubilee" day, it was a cinch to surpass the first event, last Spring, when the first Annual Jubilee Sale soared paint and hardware sales, for instance. to (Continued on Page 30)

Photo at top left shows the old Shattuck & Rugg Lumber Co. of the early 20s . Scenes at richt are.of the W. F. Rugg Lumber Co. yard location and store until the more recent remodelinSs. , . photo at the lower left shows the store and storage shed as they appear ro0ay

Weyerhaeuser's Ross Rasmussen. Inland's Jerry WestDhal and DeWalt's Gary M'nnis 3howed their viares.

Ross Rasmussen gets in again with Weyerhaeuser's 0istrict representative, R. J. Williams.

The kids were concentrating on the power.tool demonstra- tion till the camerman came along.

W. F. Rugg, Sr. pauses for refreshment served by Zelpha Wallace trom local junior college.

Lyle Mass was the driver of the truck which was keDt busy all day while store was thronSed.

Bill Rugg, Jr. (center) and his dad (right) tate a tew seconds to chat with the steady customers.

Left: The brand-new 15,000.sq.lt. snowroom-warehouse. Yard was es, tablished in 1913 in same l0cation. and some of original sheds are still in good use in yard behind new structure. Large, paved park- ing area is to rear of bujlding, in addition to non-metered paiking (in this day and agelJ on street.

Rjght: Crowds thronged the store all day during the Grand 0oen;ng and besl ol all they really ,n- spected and bought the store,s me rcha nd se.

Left: Mitch Landis ,center. assistant general manager of the Noah Adams chain, prepares to announce another lucky winner as Bob Adams (left), general manager of the 5- yard chain, and Fairfield l\4anager Veryl Bergstrom watch the proceedtngs.

Right: Frjendly competitors the Derrs and the Adamses during rne opening, Left to Right: Bob Adams, H. J. Hague, Mrs. Derr, Gerald Derr and his wife, George Adams and Homer Derr of the J. r,4. Derr Lumber Company.

Remodeling of Foirfield Yord Lotest Step in Progressive Exponsion of Nooh Adoms Compony

A "g'r'ass-r'oots" r'enovation of the venerable Noah Adams Lumber Company yard at Fairfield, California, \4.as completed earlier this year and given full honot's and open-house treatment ln an all-dav grand opening.

Oddly enough. the company's Fairfield yard is both the oldest and ner,r'est in Noah Adams Lumber's string of five Delta Region lumberyards, oldest in years of opera- tion (est. 1913) and nern'est by r,,'ay of its complete rebuilding. Other yards include Walnut Grove (est. 1914), Clarksburg (est. 1926), Rio Vista (est. 1927) and Isleton (est.1929).

The first move on a master plan involving the remodeling of the entire Noah Adams Lumber chain began in Rio Vista during the Fall of '57 with the construction

of a brand-new store and yard ( CLM 12/75/57). Fairfield is the seconcl in the chain to receive similar treatment.

Focal point of the new Fairlield installation is a 15,000-sq. ft. building housing both the company's new showroom and its store and dry lumber inventories. Shou'r'oom area takes up the front half of the br,rilding on IJnion street and can be entered from the front, either side, or through the rear storag'e area.

Doors at either end of storage area can be opened to accommodate "drive-thru" traffic; area also doubles as showroom for iarger displays such as garage doors, etc.

With the construction of its entire new operation, Noah Adams Lumber Company also diversified its merchandising to include a new built-in kitchen department. an

unfinished frlrniture department and a greatly expanded appliance division.

Actually, M:rnager Veryl Bergstrom, who's logged some 10 years with the Noah Adams organization, is running both a lumberyard AND a department store in some respects.

Probably one of the flrst items that woulci catch an experienced retailer's eve as he enters the portals of the new showroom. a sight which might cause an oldtimer to snort a bit, is a, window display of Hoover vacuum cleaners.

This rvould begin to make sense, though, after he found out that they sold 30 of these rascals in the FIRST month following the grand opening!

Probably the most complete building ((rontinued on Page 55)

Top: New lines added included unfrnished furniture deot lower, M&D supplied new tixtures in Garden & ttarOwii.e

Top: New 7500-sq. fi. showroom night before the Opening.

Yard is only one ln area selllng,, heavy,, appljancei.

Top: Built-in Kitchen Dept. sells many through contractors. Lowerr Price- and Bin-tagged inventory in 24-ft. display

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. . . Becouse this one is fitted with the eo/$rnia,ffi

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Over 4oo Attend 'Best oqklond Reveille Ever'

It's hard to believe that year after year the Oakland Hoo-Hoo Reveille can keep drawing 'em in in the volume it does, but this year's annual Reveille proved no exception. Nearly 400 lumbermen from all over the northern part of our state attended the event, held May 20 at the Hotel Claremont in Berkeley.

In addition, nearly 150 of the tctal decided to make a day out of it by signing up for tlte Blind Bogey tournament which got underway at 8:39 a.m. at the Mira Vista Golf & Country Club in El Cerrito, and from the following big liSt of winners it

looks as if just about everybody in the tournament reaped a prizel

In the First flight (90 and under), and in the usual order, it was Stan Utter (g9- 62-golf bag), Tony Miranti (81-63-umbrella), Uno Uhlanious (88-67-shirt), Paul Creasy (71-68-shirt), Jack Higgins (88- 68-glove) and Bill Davison (?8-69-hat).

The big list of winners in the Second flight (91 and over) included: George Dunn ( 95-62-wedge), Jack Russelt (94-62-carryall-bag), Jim McClintock (128-62-shirt).

Russ Tracy (96-63-shirt), Lowell HeadinC (95-65-glove), Keith Davison (98-6bballs), Mert Rorison (99-66-ba[s), Gordon Davis (102-66-balls), Bob Blacksher (111- 66-balls), Al Sobel (94-67-balts), Ken Shipp (106-67-2 pair socks) and Bob Hathaway (91-67-2 pair socks).

Other prize winners included Andy Moli- nari (longest drive-carry-all-bag), Gene Destruel (2nd longest drive-glove), Uno Uhlanious ( nearest to hole-in-one-sweater ), Joe Marenco (2nd nearest hole-in-oneglove), Chuck Porro (high score any hole, ll-hat).

Winner of the Club 39 Perpetual Trophy ? It was Jim McClintock, Diablo Lumber &

Pittsburg,

a four-

trophy.

The big Reveille evening kicked ofi at 6:39 p.m. at the Claremont. and from then on it was "let your conscience be your guide." The Reveille steak dinner was followed by golf awards and introductions around the head table. The all-star Reveille Show, headlined by Lee Arnoux, brought the evening to a close.

Jerry Mashek chairmanned the success- ful event and his hard-working general committee included:

Golf, Paul Gaboury and Bob Macfie; En-

Top Photo: Fred ziese, Jim Maher, Dusty Destruel and Gerry rernandez. Lower photo: Chas. Beacom, Uno Uhlan_ rous, Jack St. Martin, Neil Thornley and Earle Bender

Hardware,

who bested

way net 62 tid to gallop otr with the

fop. Pholo: Al Boldt, Tom Jacobsen and Ev Lewis. Lower rnoto: sacramento Foursome of Bill 8aird, Russ Tracy. Bill Fraser and Vern Clausnitzrir

Johnny Weaver, a Sacramento guest, Jack Crane, Gale Bell. So THAT'S what all the shouting was about! Jim Doherty, Frank Billings, Earle Bender, Frank Timmers.

Jerry Bonnlncton, Fred Ziese gets ducats from Doherty. Don Coveney, Don White, a friend and Joe Marenco. Crane, 0lson, Hendrick, Tarason, and Knudson.

tertainment, Bud Kinney; Finance, Frank Timmers; Publicity, John Pearson and Max Cook; Program, Charlie Beacom; Banquet, Bill MacBeath, f,'rank Billings and Don Coveney; Reception, Milt Cook, Jim Mc0lintock, Chris Sechrist and Bruce Jacobsen; Tickets, Jim Doherty and Bob Beileck. Dubs IIit'em lfard, Straight

The 136th MonthlyDubs Tournament was played in conjunction with the annual Oakland Hoo-Hoo Reveille, but scores were kept separate to maintain continuity for the group of lumbermen-golfers who meet monthly on different Bay Area courses, Scores for the Dubs Flight were as follows: (Continuoil on Pa,ge 55)

Sponsors

Itr fitms and indiyidlels listed. contriluted f,nenclal support to thi3 Annual Reveille.

1CrnBi||Gi|more,FrcddyHo]rngmd6.o(ioletAti|rGoo*,Bi||Bome||.GENTER:BobPotdck,Ka5h|pP,flo|Hi||.RtGHT:

_ Ltrue Woodson, general chalrman of the Thlrd Annual Fevellle committee of Central and Northern Califo.nla lumbermen, welcomed more than 300 to the dlnner and gntertalnment in the Hotel oakland, April 26. 1935. East Eay tlgc'Hoo Club 39 Presldent Jerry Bonniniton thanked Ue. wnolesalers and manufactuters' representailves for tnelr cooperation that mado the entertainment and solf lounament possible. Bsrt Bryan, chalrman of the Enleamrnment committee, expressed hls appreciation to the sponsors, Edwln lmhaus, natlonally known radlo tenor. was ths guest artist. Coloratura Mlldred Baldwin was'featured. lmhaus an_d. F ed Klein sang a du€t and Joseph t_,-eoul5; was m.c. The variety numbeas were called ,,Lumbermen's

Follies of 1935."

^ Winners. of prlze.s ln the golf tournament at Oak Xnolt Country Club, Aprll 27, were Nic Cryer, R. ttl. Oiriisiriti. J... E1 Johnston, R. J. Bryson, M. l_. Eooih, M. A. Jolinao;i: W. S. WatkinS, J. R. Pennicoot, W. S.' rrriem-ari. il-Sl qpe.nce_r, H.-D. Cog!, F. R. Limon,'Rat Xiass, tt. S.'iUdrton_ s. L..Rea, J. c. MacKenzie, Wm. chatham, lr., Eiiilotrii: so!, H. D. Differding and J'erry Essley. ftrms .coopefating financially included Hlll & Morton. Hammon-d LumDer C0., Hobbs, Wall & Co., The Charlei t{elson_C0., The Pacifid Lumbei Co., paraminb t-umUii-Co.. Santa.Fe Lumber Co., Strable Hardviood Co.. Union" t_rim-li? Co., Wendling-Nathai Co., Western Door' & Srsh C;. weyernaeuser Sates C0., and E. X, Wood Lbr. Co.

Firms donating golf prlzes Included Catifornia Bullders supply C0., The Celotex Co., Hogan Lumber ComDany. $asonite._Corp,, Nicolai Door Sales Co., Sterling tu'nb;; Co.. and Whlte Brothers.

The General committee also included M. R. Grant. James B. .overcast, Ggrdon Pierce, Clement F aser, Hehry M. Hink and Kenneth ShiDD. Carl n. il0orr served as general secretary-treasurer. C. l. Spoor asslsted on the -Golf commlftee. ,os Todd aided in the Publicity. H. S. torton was chalrinan of the Banquet commlttee, Charles S. Lanb alded ,lm oyerc$t on the Program, Posters and Tlckets commlttee. and Forre3t l(. Peil assisted ililand n. Cr.nt tn the itcfet Sales job.

Bonnell, Bill Gilmore. Marion Ward.

IEFT: t. A.'r Hwey Koll, q frisnd, Floyd Ellion, Soclo'. lell6fe. GENtEt: Klrtrey, xinnoy, R6e, Engell, /$rKlmey,

Dealers Bill Wray and Bob Raymer, with Knute Weldman.

IIGHT: t. F. Club 9 Prexy ls Wcd, tee od Cqlto

These \Varehorrsts-BliD at Stocktorr. IlltlD at Sirtlrttttento, R\,{D at San lose, B-\tD at p1s5no-11rc YOLiRS! Iour RentFree Warelrorrscs s'ith ovcr $600,000.(X) of Qrralitl'. Natiorrally Advertiscd, Preferrt-cl Brrilding \latcrills. 'l'hc {imrs listcc:l rtbove teprt:st:rrt onl.v a ft:u' of the hrrnrlreds s'ltose products rve stock for YOU, Within rninutes vou lruvc thc same imrrrr'dir-rfe availabilitl' of stocks as if thcy rvcrc right tlicre in 'llOl.iIl Yard! This ONE-STOP SI'IRVICjE for aLrost all of 1'orrr lluikling N'laterials and Prorlucts providcs sinrplifiet! purclnsing louc:r trunsportation. t:ost , , . l'Ltis readg-in-stock. consturrt axailibilitll that assurts \()U unyit:. tuTtTtQt in sizes anrl quantities yorr net:d-\\/HEN YOU \EED lT! No rnorc costly'

clelal's irr ckrlivery atttl no nurkct lo,tse,! bccartsc you no Lrnger havc to tic' ull tvorking capital in inventorius.

\larry l)t'alers arc ttlnring thcir opcrations into rcgular Srrpcrmarkcts for all brrildiltg matcrials :rnd products. Thel' have turrrt'cl stockrooln spilc(' into vahrablc SEl.Llr-(l Display Arcas for l'ro{itable itclrs rnelny of rvhich t}rc.v tvere not pr{'viorrslv ablo to yrropcrll' clispltry ancl sell. 'flrcn these Dcalc,rs t'lrax frortr the lltrrt-I"ree \Vltrclrrtrrse nclrrcst thern-B\{D at Stoc'ktorr. ll\lD at Sac'ratntrtto. .. B\lD at Strn Jost' Bl\{D ut Fresno-as the nr:rtt'rials are SOI-I). Chcck thc trle phonc, of the lltrrt-Frcc Wart'ltouse rtt'arest 1'orrl lt is YOLIR crc'lusiveOrr..E-S'I'OPWarclrousc, trrtircly\VHOLtrSAI-E to \irrr ancl otht'r Dcalers lik(' ),ou!

Torter, Webster &, Johnson Hosts Lumber Deqlers At Grqding Sessions to Show Lotest Developments

More than 100 lumber dealers, their sales personnel and vard emploves attendecl an Open l{ouse, May 19, to inspect the 31:.yeirr-old facilitv and attencl an educational conclave at the Van Nu1's clistrlbution yard of Tarter, Webster & Johnson, Inc., manlrfacttrrers and distfibutors of Pacific Co:rst forest products. The successful event also commemorated the 50th anniversarv of the r:ompany, as it lvas earlv in 1910 rvhen the r.,.holesale filnr \\-as established.

Lee Moffitt, from the Stockton office of T\,\r&J, held several grading sessions during the:rfternoon which \l.ere u.ell attende<i. Following this featru'e of the open-house

celebration, a t:rsty and he:rr.ty buffet r','as selved for the office lumberjacks and g:r"ls. Moffitt is presently quality-control exccuLive for' 12 producing sawmills operated b1' TW&J. He formerly lvas associated tvith thc Western Pine Association as assistant to the Chief Inspector of Grades, Vern Johnson. Lee also is a qualified authoritv on :rll lumber grading, drying and mitling. His part of the program was well-attendecl by thc visiting ciealers and their stalT members.

At the ultra-modern Van Nuys distribution vard, TW&J carries an inventory in excess of 3,000,000,000 bd. ft. of all species

of Pacific Coast lumber for immediate deliverv to the dealer trade. This inventor.y inclrrdes Douglas Fir, Pine, Redwood, Spnrr:e, Hemlock, Cedar, Mouldings :rnd Re:ldv-Made Fences.

The yard was started as a small shipping point :rnd gradually acquired more than four acres of plant space. all paved zrnd spicl{ and span. Trvo large dry-stock shecls tlre bulging with prime inventory, and a rnodern of,hce buildin5; completes the distribution facility.

All members of the Van Nuvs district staff u'ere on hand for the gala event. These included Bill Bright, manager'; Dick

*"1'i'#, ^'i6g;ffi

Top Phot0: Lee N/loffitt from St0ckton, with Bill Eright. Top Photo, The group enjoyed some fine Jood and liquid the TW&J manager at ,Van Nuys. Lower Photo: The van reireshment. Low"er: Dick' Lambert, the Van Nuii sa-lesl Nuys shed had a product djsplay. manager, and Bill Danner'of Credit. L.A.

Bill Danner, Murry Studley, Seth Potter, Vern cardner Bob Wells (Wilson and R0bbens in rear). Lower: Walter LiCasse, Studley, Mofiitt. Ed Boies.

Top: Pat Lambert, Donna Dean and Mrs. John Eckstejn. Lower: George N4eyer, Joe Wilson, Alex Chuck and Bill C0nroy lail TW&lrr Canoga park Dealer John Copeland.

Top: sn ol Frank Spinelli and Cliff Waters in this Gradins-session _Lower: J0e Wilson, Bob Johnson. Fred Robbens, Bill Conroy and Alex Chuck may oe seen nere.

T0p: Dick Johnston, Seth Potter, Tom Dean and Jerrv ArendS. Lower: Vprn Gardner. Btll Danner and trank Scrogin. all 0n hand from various TW&J offices.

Top and

Another progressive Retoiler selects Sqn Antonio Rigid-Pole Consfruction for Under-Coyer S toroge

sA]| A]{roilro BUrlDs BETTER

lUTBER STORAGE SHEDSFOR lESSrolrEY

-lnvenlory Completely Protected-

Deoler Orvol Pqul of the FREEWAY LUMBER COMPANY, Norwolk, Colifornio, is well-informed on .Lumber-Storoge problems, hoving been ossocioted with the industry since groduotion from school.

"We decided Son Antonio Rigid-Pole Conslruclion offered the Best Proteclion, Best Working Areo for Mobile Equipment -ond, obove oll, the BEST SAVING lN COST OF BUllDlNG," soys Deoler pqul. '/-[nd thot is why we selecled Sqn Antonio for our new fociliiy."

Here Are Some of the Reosons we cqn SAVE YOU MONEY when we build your R.lGlD PO[E lumber storqge worehouse

. WE ARE THE PIONEER lN TH|S FIEID

. WE OWN AND OPERATE ALt EQUIPMENT

. TRAINED PERSONNEI FOR EVERY JOB

e SAVE TIMESAVE LABORSAVE MONEY

. NO LOST ,I^OTIONEVERY TIAOVEMENT COUNTS

. GUAMNTEED l@o/o

ALt sAN ANTONIO TUMBER STORAGE SHEDS BUITT WITH PRESSURE.TREATED POTES AND EAStLy CONVERTED TO ANy TypE OF STORAGE BUIIDTNG AT VERY LOW COST

Gqll TODAY For Estimqte

From: Los Angslgs - SPruce 3-4503

Coll TODAY For Estimqte

13231 Eqst South Sr. ARTESIA, CATIFORNIA

From: Oronge GountYLAwrence I'O489

Lambert, sales manager; Specialty division salesman Bill Conroy, territory salesmen Bob Orr and Dick Johnston, vard foreman Bob Cameron, office administrator Tom Dean, and secretary Donna Dean.

T,!l'&J Suell Hosts to Dealers

They were swell hosts and extended the hand of welcome to the dealers and were responsible for a most successful, enter.taining and educational event.

"It was a real way to get acquainted w.ith our customers, many of whom we had only had the opportunity of talking to on the telephone," said Manager BiIl Bright rvhen the last happy guest had deparGd.

TW&J Men Bob Wells. L. A.: ceorge Seitz, Van Nuys, and Lee Mofiitt, Stockton, watch group waiting to start contest in the photo at the Ieft.

Right Photo: Ben Bartels, general manager, Peoples Lumber Co., Ventura; Walter LaCasse, Johnsondale nanager of the Mt. Whitney mill, and Vern Whitney of the L. A. office.

Left: Bill Fleck, Riverside Lumber Co.; Bus Blanchard, Blanchard Lum" ber Co.; Bill Bright, TW&J's Van Nuys manager; Arlo Squires, Golden West Lumber Co., and Mofiitt,

Right: Fred Robbens ot TW&J, Lancaster; Bob Cole and Ted Peterson of Peterson Lumber Co., and Percy Risolio and Roy Musgraves of Conejo Lumber Company.

Left: Bus Blanchard (at far left) seems to be real engrossed in the grading contest, with the rest of the group also getting down ro the serious work.

Right: Dealers Don Allen, Santa Barbara Mill & Lumber Co.;8ill Reeder, Rancher's Supply; Grey Gartell and Ron Barker, Santa Barbara Mlll & Lumber Co., and Bob Johnson, Golden State Lumber Co., with TW&J's Walter LaCasse.

Left: The dealers completing their serious study at TW&j's grading session, as the audience at rear watches with interest.

llglrt: Golden State's Johnson, TW&J's general manager at L. A., Bob Wells, and Ed Difani oI the TW&J Specialty Yard in L. A.

ccjfir.afjorr Perfbr:r fip

With the gpeling of Lolg-Rell's ncrv- 72-rnillion-squa.re-foot-per-yeilr capaclty pry.t".ra plr*l "i"cl6.t"t,rhie I'rairie, washingbolr, qurlity pl1-rvoocl ttt'r'er before possible rvill be a matter of routine.

,,specification Perfect" plynood from Long-Bell's nerv prtsh-buttorr piant assules 6gh".quaiity...impr.r,.:r:dpcrforma,nco. .lorverconstt'uctioncosts .atremcndous edge over comPetition.

check these irnportant BDNEFITS TO YOU AND YOUR CITSTON{IIRSI

Nen, Lonq-Bell innovations at Clielatchie Prairic include the stcaming ancl hotpoeling of all logs. Tlris gives 5'ou:

. a much smoothcr pcel (ivhich provides a strongcr glue bonci)

. an extremely llifgrm veneer thickness (rvhich dries more evenl1' than ever before Pos-*iblc)

. a surface that u'ill satld to a lustrous smoothness

a neu' high in contl'ol of sttrfacc checks' Thcse, plus "custotn fit" tolerauces otr size and sqUareness assltl'e t'oq of ljle plys'ood for all uscs.

For..SpccifcrtioIr1,crfect,,qrrlilityirrspcctcdanr1gr:rdcrltot}retrroslrigirlDI.'I,.\-stentlrrdsalrvt1'sspecfy \\rite-\yire-,ploneforfullinforrnation. INTEIi.\,\rIo\-\Ll'-{l'liRcoiIt'.rfy,Long-Rclll)ivision,Longvi$v'wes}r'-IirLn-'rscit\"llo'

Our Flog

It has thirteen stripes, alternate red and white, representing the thirteen original states.

{<*{<

It has fifty stars on a blue field, illustrating the present strength and solidarity of the republic. tr**

BY JACK DIONNE

To the poor it offers opportunity, to the oppressed freedom, and to the persecuted mircy. rF*tr

fmperfection it may countenance, but the aims and purposes for which it stands are the most exalted man has ever attempted to attain.

By example it has exploded the theory of the divine

Its red symbolizes patriotism, its white purity, and its right of kings. E** blue union.

{. {. ,k

It has been consecrated on a hundred fields, and sanctified by the lifeblood of innumerable heroes.

i.*{<

It has been drenched with women's tears, and its tatters have been carefully patched by fingers worn to the bone with poverty. {<*rF

Years ago Europe laughed it to scorn as the emblem of weakness and impotent idealism.

{<**

Today the whole world views it as embodying the most advanced principles of liberty and justice.

By example it has conferred upon all peoples greater liberty. :Ftt

By e:5ample it has induced the world to look upon punishment as a method of reform rather than one of retaliation.

By example it has compelled more humane treatment of the lower races.

This is the fag we must, and shall

WHOLESALERS OF WEST COAST FOREST

its stripes are red and white, not because its stars shine forth from a field of blue, not because it has been glorified by a century of uplift, not because it represents a mighty people capable of backing up their contentions, but because of those principles, purposes and ideals for which it stands, and which are too sacred and too essential to be menaced even by constructive insult or indiscretion.

It stands for all .rr"i n"l bir """o*plished by the human race during 6,000 years of strife and struggle.

It stands for all trr"t nl" ul"r, l"irr"a by martyrdom and sacrifice. * * *

It stands for what the thinkers of all time have divined 4nd discovered. i.. {< i.

It is, in word as well as deed, the Flag of Freedom.

$3,67 4,277 Fsce-Lifting Proiect Gets Underway in Fresno, G,olif.

Fresno, Calif.-A redevelopment project was ofificially started with the purchase of property at 162 Raisina street by the city of Fresno. It is the first piece of property to be taken in by the huge redevelopment project which is to envelop an 88-acre block of residences bounded by South Angus, South First and East Tulare street and Ventura avenue.

In that area there are 273 dwellings, only six of rvhich are up to standard. In their place will be erected 471 multiple units, with apartments in the $125 to $175 a month range, and 7L single-family dwellings in the $20,000 and up class. The plan permits the area to develop exclusively with multiole units.

Net cost of the project is estimated at $3,674,277, which will be shared on a two-thirds and one-third basis by the federal government and the city.

s name lhal hcs meanJ dependoble service in Joresl prodvcls since l9l4

INTANI) I,UMBIN COMPANY

CALL US FOR LUMBER PRODUCTS AND NAME.BRAND BUILDING MATERHLS

Main ffice: COLTON - TRinity 7-2001

LOS ANGELES Branch office195 S. Beverly Dr. (Suite 4lG), Beverly Hills BRadshaw 2-7371

SAN DIEGO Branch office-GRidlev 4-f583

DOUGLAS FIR REDWOOD ond FIR PLYWOOD

o Sfuds, Boords

. Dimension lumber

. Plonks, Timbers

. Roilrosd Ties

o Indusfriil Cutings

srrucE

"The Deoler's Suppliel-\sysy His Competitor,,

Glqrence Homilton

Joins Corolite

Victor V. "Vic" O'Donnell, vicepresident in charge of sales for The Coralite Company, announces that Clarence lfamilton has ioined the firm as sales representative for the territory

LONG

o Suite 604 Oceqn Cenrer Bldg. SPruce 5-2251 o HEmlock 5-8948 SAN RAFAEI, CAUF. . P. O. Box 569 Glenwood 4-23tO, TWX SR 64 EUREKA, CAtlF. o (GenerolOffice) 630 J. Sr. Hlllside 3-7OOl, TWX EK 84

"south of the pr""*ays"-i, e.. southeastern Los Angeler, Long Beach, the South Bay area, and Orange county.

Originally from Illinois, Hamilton came to California following his service with the Marines in the Korean War. He has had approximately three years' experience in the building material business before joining Coralite, and reports himself "enthusiastic" about this Western-made line of pre- finish melamine wall paneling.

HEIITLOCK EXTRACT SUCCESST'UL rN COII)-SETTING LIIMINATES

Montreal, P.Q., Canada, June ?-An extract of western hemlock bark can be used to obtain spectacular results in cold-setting adhesives at new, low-costs, members of the Forest Products Research Society heard here today at the Society's 14th annual meeting'. Dr. X'. W. Herrick, a scientist from Rayonier's Olympic Research division at Shelton, Washington, reported that the chemical cellulose producer's relatively new silvichemical, HT-120, a unique and highly reactive polyphenolic intermediate, can be used successfully as a partial replacement

for expensive resorcinol.

The report revealed that adhesives containing from 30 to 60% of the bark product on a solids basis gave excellent bonding quality in Douglas fir laminates prepared under room-temperature setting conditions. The new adhesive bonds were found to be fully resistent to delamination by water during several Cycles of vacuum-pressure treatment followed by drying or by prolonged boiling water treatment. Dr. Her- rick said these new adhesives were developed to meet pot-life and long open assembly requirements of the softwood laminating industry.

He added that it is possible to modify or tailor-make adhesives of this type to fit the operational requirements of industry.,.Util- ization of this natural, forest-grown resource permits a reduction in adhesive costs and at the same time contributes to the upgrading of our basic forest resource -wood," he said.

In. 1958, Dr. Herrick disclosed that Ray- onier's tree bark extract met ,,all present commercial requirements" for exterior type plywood, noting that the intermediate can help cut costs in ply"wood production and expand markets for plywood in outdoor construction.

"You'vc aot the produGl. nd get the orden!" Vic O,D* nell (lofi, wilh the 0erce lokl <ould be bcking to the ncw Corolile Cmpony:olerno, Claence Hmilrd.

JnnouncingA NEW PROFIT OPPORTUNITY

FOR TUMBER YARD DEATERS -

Sell SAMPS0N'S GROUND.IEVEL For Bqckyord

DO.IT-YOURSEtF

SAFE-T-BOUNCER lnstollqtion

HERE ARE THE FACTS:

Sompson supplies the suspension system (using their fomous Eloslomer suspension, without springs, bolts or nuts), o non-slip convos mot, ond pods for the edges. Complete instollotion instructions qre included for

SINCE THE

the Do-tt-Yourself is 12' x 6'.

HOOrA-HOOP!

fon. Size of the Sofe-T-Bouncer

A wood frome of 2 x 12's MUST be used io support the suspension system. YOU MAKE AN EXTRA PROFIT BY SELIING THE TUMBER THAT IS NEEDED FOR THE FRAMING.

32 Seqttle Areo Lumbermen Attend Trqining Course Sponsored by Retoil Associstion to "ftloke Better lllen Out of Good filen"

Graduation exercises were held Tuesday evening, NIay 3, at Edison Technical School in Seattle for the 32 students completing a l2-week course in Sales Development training sponsored jointly by the Western Retail Lumbermen's Association and the Seattle Publie Schools system. Sixteen area companies were represented with their personnel.

The course was devised by the Association as a series of classrobm-workshops for employee training in the building material and retail lumber industry, according to Ross G. Kincaid, managing director. The Seattle course, he said, was evolved from experimental classes conducted at the University of Washington, the Yakima Valley Junior College, and a confer-

SUGAR, PINE. PONDER,OSA PINE DOUGTAS FIR . WHITE FIR, CALIFORNIA INCENSE CEDAR,

Our lorge timber resources ond thoroughly modern plonb enqble you lo get the lumber you wont when you wonl it.

Stondord lumber items, mouldings, cut stock, glued ponels, interior trim, window ond door fromes, yenefion blind slots ond furniture ports.

Expert finger ioiniing

Fost service on mixed cors.

Cooperoling fully with the Notionql Wood Promotion Progrom

The genial Workshop leader, Marvin Evans (top left photo), an instructor at Seattle's Edlson lech. Eric Clauson (lower left photo) of Dickey & Clauson, Seatfle lumber and building supply dealers, is handed his beautifully framed Workshop Certificate at the ,,graduation', ceremony by Beth Coghlan, Director of Distributive Education in the Seattle public schools.

James D. Hyatt (top right photo) of the Hansen Lumber Supply Co., West Seattle, also receives a ,,diploma,, from Miss Coghlan on completion of the lz-week WorkshoD. "Professor" William Crosier (lower right photo) of the Bruce lumber Co., Bremerton, Wash., points out how Blueprint reading is related to sales at final school session sponsored by the retail lumber association

J$embers:

For Behfer Service on lhe Pacifiic Coosf Phone Your Nesrest H&M Offiice

Regionol Soles Ollice

ence of some 50 school directors of distributive education, with the practical advice of an advisory group of retail dealers.

It is designed to "make better men out of good men" through practical instruction and discussions of effective selling techniques, better customer relations and a thorough understanding of industry terminology, estimating, blue-print reading and a knowledge of the widely diversified products now handled by the average retailer.

Instructors were Mr. Kincaid; Wm. C. Bell, consultant, Western Retail Lumbermen's Association, and its vicepresident, Richard T. Wasson of the H. O. Seiffert Company, Everett; William Crosier of Bruce Lumber Company, Bremerton; L. R. Allan of Elliott Bay Lumber Company, Seattle; Dale Bierce of Logan Lumber Company, Seattle; George Shields of Pacific Telephone, Seattle;' Marvin, EvaPs, workshop leader of Edison TdLch'nical School, and Beth Coghlan, directoi of Distributive Education, Seattle Public Schools.

The following received their cer-

Green & Dry Uppers D. C. ESSTEY and SON

Dee Essley

Woyne Wilson

Chuck lember Mouldings-loth

less fho n Corload Lots

Pockoged Lots -- Truck-&-Trqiler Shipments

Jerry Essley

Distribution Yord: 7257 Esst Telegroph Rood, Los Angeles 22

tificates on conclusion of the final session:

James A.. Lavik, Central Lumber and Supply; Gary and Lynn Kirkpatrick, Roy Clothier Building Nlaterials, Inc., Edmonds; Eric elauson, Dickey & Clauson; Robert L. Leaf, Kay Parks, Gordon J. Quinn and Bill \iVebster, Fairview Lumber Co.: Lawrence P. Campbell, Jr., Glendale Lumber Co.; David G. Acey and James D. Hyatt, Hansen Lumber Co.; Howard W. Hanson, Charles Knoll and George L. Osgood, Knoll Lumber & Hardware Co., Kenmore; Jack Kinne and John W. Sims, Lake City Lumber & Hardware; R. E. M. Russell, Lake City Forest Products; Jim Courtney and Wilbur Pierce, McEvoy-Rogers, {irkland, Gerald Lee Day, John L. Oard and \l[/. R. Wilcox, North Seattle Lumber; Robert Brooks, Howard E. Evans and Marvin Fifield, Sand Point Builders Supply, Mountlake Terrace; Ralph M. Harper and Leland F. Leetch, Seahurst Lumber Co.: Glen D. McGavin, Shoreline Lumber Co.; Stephen P. Slivinski and Robert E. Tibeau, Jr., Timberline Lumber Products; James A. Olsen, Totem Lumber Co., and Richard B. Quint, Washington Lumber Co.

SAGINAW CEDAR SHINGLES

Hove prolected Colifornio homes tor 40 or more yeors, ond still do so.

SAGINAW CEDAR SHINGLES

Hove been sold oll lhese yeors by

We cqn lood

Red Cedar Bevel Siding ond

Cedar lumber in Mixed Cqrs

wirh rhe Shingle ond

Shoke items listed

SAGINAW

COMPANY PR,ODUCES

Unstoined Ploin ShqkesSquoredRebutted

Hand Split Resown Shakes

Hond Split Resown Shokes

Srroighr or mixed cors shingles ond shofres con be fooded os desired.

SANIA FE IUMBER, II{(.

George R. Hlnkle, the general manag:er, celebrated 25 years of continuous service with Consolidated Lumber Co., June 10. and was treated to an informal gathering in the Wilmington ofrces by his co-workers, including refreshments and a fancy cake. Actually, Mr. Hinkle can proudly count 40 years of interrupted service with the respected old firm.

Secretary of State Frank Jordan has an_ pointed Lloyd Wattenbarger a member of Republican 18th Assembly District (Kern county). The lumber dealer operates the J. C. Wattenbarg.er & Sons yard at 1616 N. Chester in Bakersfield.

$58,000 is a lot of money to win (before

Pnooono/o

gon territories on a procurement safari the week of June 19.

Solana Beach Dealer Iferschell Larrick.

Sr. attended the Los Angeles meeting, June 8, of the National Forest products Week committee, carrying the message home to fellow San Diego county lumbermen.

Paramino Lumber's Jack Ferrl toured the San Joaquin Valley during mid-June with the star salesman, ilohn Weaver. renewing old acquaintances.

Mrs. Ca,rl Da.vies, wife of the Glendale wholesaler, will Jet to llanover, Germany, July 9, to visit her famity. Carl will join her in Europe later this Summer to tour Spain, Switzerland, Germany. and F.rance, returning Stateside early in September. The tour was arranged for the Davies couple by Frltz Hutcheson of Great West_ ern Lumber Co., Downey, who is also an ofrcer in the Seven Seas Travel Agency.

Peto l(epon (Los Angeles), with paul Ward and Lloytl Hecathorn (San !.rancisco), attended the Arcata Redwood Company sales confab in Arcata the week of June 19.

Asia, from bourne leg. which they start the home-

Taxes), and Chaniller Hart had to be "shored-lrp" when he was notified early in June that was his "loot" on an Irish Sweepstakes ticket. When the Pacific Wood pro-ctucts Co. executive cashes in, he may take some travel time in Europe, the Orient and South Pacific, combining a litile business for the Los Angeles importing firm.

Marinlb,nd Lumber Company's Mack Giles scoured the Humboldt and southern Ore-

Charley Mason, 35-year veteran w.ith E. J. Stanton & Son, Los Angeles, and his wife left the last of June to attend the 6th World Convention of Christian Churches in Edinburgh, Scotland, and continue on a round-the-world flight by Jet planes. The couple will tour 11 European countries, then Egypt and historical points in the Holy Land, with ports of call such as Istan- bul, Turkey; Athens, Greece, and other sites on the itinerary before landing in

_ Miltlred Evans, the ,,girl F riday" of the Lindsay Lumber Co., paramount, CaUf., was installed as president of the Long Beach chapter of the American Society oT Women Accountants, June g, at a dinner meeting in the Lafayette hotel, Long Beach. The popular lumberwoman has been in her present position with the retail lumber_ yard the past 5r/2 years and has been in the lumber industry for 12 years. She is a member of L. A. Hoo-Hoo-Ette Club No. 1 and a past officer. Miss Evans has also served as corresponding secretary and first vice-president of the ASWA and is an un_ tiring worker for both these organizations.

Lloyil Larson, recenily of Ukiah, has joined the sales staff of Main Lumber Co.. Redding, Calif.

no! iust pafticular!

We're never lonely, because we are free to choose our own company. "Captive" distributors are the lonesome ones; because they're confined to the lines that control them. We give you a choice of the right materials for each job, backed by over 42 years of specialized service in supplying Southern California builders.

PLYWOODFORMICASIMPSON BOARDMASONITE BRAND PRODUCTSACOUSTICAL TILE.

LOS-CAL LUAABER COAAPANY

Complete Inventorv Pond. Pine Cleors

Unired Stotes Plywood Posts

Nine-Months Eornings R.ise

United States Plywood reported earnings for the third fiscal quarter and for the nine months ended January 31, 1960, al the highest for any like periods in the company's history. Net earnings for the quarter ended January 31, 1960, -were $2,753,800 after estimated income taxes of $2,450,000. In the corresponding three months of last fiscal year, net earnings werc $2,167,000 after estimated taxes of $1,773,000.

Sales for the quarter were $63,709,000, compared with $56,503,000 in the three-months period ended January 31, 1959.

Net earnings for the nine months ended Jangary 31, 1960, were $10,085,800 after estimated taxes of $8,944,000, compared with operating earnings in the same nine-months period of last year 6f $7,356;500 after estimated taxes of $5,858,000.

Sales reached a new record high for any nine-months period-$206,549,000 as compared with $171,800,000 in the same nine months of last fiscal year.

Wholesqle Soles Continued Glimb In Februdty, Census Bureou R.evecls

The Bureau of the Census reveals that February sales of merchant wholesalers, estimated at $9.9 billion, were up 2/o over January sales and 8/o above tr'ebruary 1959 sales. The lumber and construction materials industry compares very favorably with this increase, as sales in that category weie 5/o over January and 9/o above a yeat ago. Cumulative total wholesaler sales for the first two months of 1960 totaled $19.7 billion, an increase of. 5/o over sales in the comparable period of 1959. The lumber field bettered that with a 6/o cumulative increase.

Lumber and associated materials wholesalers had stocks 4/o larger than January and 13/o larger than in February 1959.

Hompton R.edcresr Fociliries Sold

Sale of Hampton Plywood Company facilities at Redcrest, California, to Pacific Lumber Company, Scotia, California, has been announced by L. M. Hampton, president, and also president of Willamina Lumber Company, Willa-

mina, Oregon, and Hampton Lumber Mills, Boston Bar, B.C. Each of these sawmills produces about 100m feet per eight-hour shift. Sale of the plywood facilities paves the way for rapid improvement of these plants.

Plans are neai completion for Barker-Chipper facilities, dry kilns and dry sheds, which will provide improved produci diversification and better utilization of the companies' substantial timber resources.

30 YEAR$ 0f PROMPT $IRVICE and G0URI[0U$ TRTATMENT Domestic,

*" *" aonfinuing ,. a*r, . I Full line of the Highest Quclity I of ALL Hordwoods, ond llointoin Complete Represeniotlon in the Field in Order to Properly Serwice Your Accounl

ANGELUS HARDWOOD COMPAIIY,

'Jubilee' ot Uplond Yord

(Continued from Page 8) 35% and, 50Vo over the yard's normal business.

The flrst annual "Jubilee." in 1959. was held on the occasion of the retail yard's Gra^nd Opening after its remodeling, reported in these pages at that time.

It is also a leadpipe cinch that this Spring's attendance successfully passed tJne 1959 Jubilee, which counted 2,000 guests trying for the yard's Grand Prize of a free trip to Disneyland for two.

The veteran retail lumberman. W. F. Rugg, started his successful career in the Louisiana mills as a boy at $2.75 per week salary (but it included board and keep).

Ife grew up in Kansas City, the son of Frederick O. Rugg, a wholesaler there.

Dealer Rugg went to Los Angeles in 1914 and first tried ranching (yes, Virginia, there was ranches in them days) but opened his own lumber business in 1923 and, in 1929, on the present site.

The progressive thinking that characterizes Mr. Rugg's business administration may be found in the changes shown through the years by the old photographs accompanying this story.

W. F. Rugg, Jr., no\ r actively associated with his father in the operation of tfiis admirable retail yard and store, gxew up in the yard the hard way (sweating and straining for a son-and-heir's usual salary, he claims). but it must have been excellent training, at that, for young Bill Rugg holds

a high place in the respect of all lumbermen thereabouts.

After Army duty in Korea, BiU settled down to retail lumbering in earnest in 1952, married and started raising his own family, who will, no doubt, before long be unloading cars of lumber to start just like their daddy.

The capable manager of the retail store is Philip Born, who has served the Rugg flrm well since 1945 now, and knows and can pinch-hit in all the yard's departments.

Mr. Born is the caliber of man, and lumberman, active in the Southern California retail yards today, and the W. X'. Rugg Lumber Co. is the caliber of yard that attracts good men to its employ and keeps them through wise ard profitable operation.

Geor ge J. Silbern agelo Ine.

Vcrncouver Plywood ComPony Outlines Nqtionol Plsns

National sales plans were outlined by Vancouver Plywood Company, sales agents for a number of mills in the Pacific Northwest, at a sales conference with mill owners and managers held in Vancouver, Wash., April 29. About 50 in attendance heard speakers discuss the growing national plywood market, the sales and price outlook, production, shipping and promotion.

Chairman of the meeting was David F. Difford, general sales manager for Vanply. Principal speaker was Arthur H. Jones, DFPA representative. Others on the _program were Donald I. Plummer, general manager, and Wesley M. Kilworth, credit manager. Vanply's four regional sales managers-Tom D. Seathoff, Don Almy, David B' Evans and Van Purdy-discussed market conditions and sales potentials intieir respective areas. Dinner speaker was R. E. "Bob" Smith.

Richard K. Stanton, partner in Morton and Stanton Advertising Agency, showed promotion materials and outlined Vanplyts national advertising and merchandising plans for 1960.

Vanply is now the fifth largest plywoo{ sale-s organization, measured by sales volume, in the United States. Mills represented at the meeting were Fort Vancouver Plywood io., Vancouver; North Pacific Plywood Co', Tilla-

..r. Spoce for Ieose...

Ofiices, Yord, Covered Storcgeldeol Arrongements for Wholesle Lumber OPerotion

- Adiocenf fo Ssnfo Ano FreewaY -

COMPIETE illU,lNG ond KITN.DRYING TACITITIES with 2 Spur lracks Avoilcble

mook Veneer Co., Southern Oregon Plywood Co., Three Sisters Plywood Co., Hub City Plywood, Port Plywood and White City Plywood Co.

Reoresentatives of two mills now under cor.rstruction-' Van-bvans at Missoula, Mont., and Rogue River Plywood at Grants Pass, Ore.-were also in attendance' Vanply will serve as sales agents for both mills'

Industry to Relief of Ghileon Disoster Areq

A half-mllllon sqnare feet of Upson Wallboard has been a,llocated by Presldent James J. Upson of Tho Upson Co., Lockport, N. Y. at the request of the Amerlcan Natlonal Red Cross as an emergency rellef disaster me&sure towards etding the homeless vlctlms of the earthquahe ln Chlle. Two hundred bundles of 4x8 Upson r/4" Pane'ls left the pla,nt ilune 15 for the Dover Alr Force Base, Dover, Del., by tmck where they were reloaded on a C-126 cargo plane asslgned by the U.S. Army to transport the wallboard to Santiago. The ba,lance of the order, consisting of 1,753 bundles packaged elght panels per bundle, will be shtppetl by stea,mer from the Port of New York. Simllar shipments of Upson r/4,, Pa,nela were made to.Ko:rea several years ag:o to provlde housing for the victlms of warfare there. Harold M. xtnsly, export sales manager of The Upson Co., handled negotlatlons wlth Washington Red Croes ofrcials in maklng the 15,625 panels available from domestic stockplles. The Mushroori Transportatlon Co. cooperated ln provitling a truck from its Buffalo terrninal to move the wallboard to Dover AFB. Weshington ARC oftclals directetl that each bundle bo stenclled "From the Amerlcan Red Cross, USA, to the Ctrllean Bed Cross Society, Avenida, Santa Marla,. Num. 0160, Sanflago, Chlle."

FIve thousand pounds of roll roofing were flown from New York to Santiago, Chlle, last month, thanks to the joint efforts of the American Red Cross antl a buikllng materials plant ln northern New Jersey. The rooffng, used for temporary houslng, wlll help provide shelter lor many of the thousands of Chllea,ns left homeless following the recent earthqu.akes whlch devasta,ted meny sections of this South America,n country.

In efrorts to meet the gra,ve dlsaster, the American Rcd Cross in Washington, D.C., requestcd tho material from The Flintkote Company on a Saturday, at noon. Fllntkote contacted one of its plants fur East Rutherford, N. J., where the materlal ls rnede. Normally closed on the weokend, the pland was opened so that the rooffng could be packed anil loaded lnto a truck for transportation to Idlewlld Airport Saturday afternoon. Next morning tt left by jet plane for Santlago. Another 1,100 rolls of the materlal were on thelr way to Chile the followlng day, accordlng to Fllntkote ofrcials.

Eorl Bleile leqving Roseburg to Srorr Sscrqmento Wholesole Firm

Earl Bleile, general sales manager for Roseburg Lumber Co. for nearly 14 years, has announced his resigrration. Mr. Bleile, nationally known and respected in the lumber industry, states that he is opening a wholesale lumber business in Sacramento, California.

Bleile said that his "only regret in leaving will be the separation from the many fine associates and friends made while at Roseburg Lumber Co." Bleile had also held a similar salesmanager position previously with the Dollar Lumber Co, mill at Glendale, Oregon.

Mr. and Mrs. Bleile have two sons also in the lumber business, Earl K., living in Sacramento, California; Harry Bleile, with Anowhead Lumber Co..

San Bernardino, and a third son, George, attending Northwestern university at Evanston, Illinois, where he is working for his doctor's degree.

Sqn lorenzo Lumber Moves to Soquel

Bob Butcher, general manager of San Lorenzo Lumber Company, has just bedded-down his yard at a new location on the Santa Cruz-Watsonville highway in Soquel. Official moving date for the yard, formerly located at 126l Soquel Avenue in Santa Cruz, was June 30.

TUMBER . PIYWOOD

DIRECT MItl SHIPMENTS

Thrifty R.efoilers Pick Up Loqded Wirh Plywood, ot Cqrloqd Hqrdboord, Prices From Our Wcrrehouse Pqrticle Boqrd qnd Lumber

Gifts Spork "Sqlurdqy Merchondising" At Frqnk Gurron Lumber ComponyYord

Grand opening of the Frank Curran Lumber Company's new Saturday merchandising program was scheduled for June 11, with prizes to be given away throughout the day. Now open every Saturday from 9 a.m. to 5 p.m., the big Curran yard at Lake and Acacia avenues in Huntington Beach issued an invitation to the general public to drop in fcir the fun.

Manager Rex Brewer arranged to give away several hundred dollars worth of products. To qualify, the customer merely had to drop around and sign his name and address.

Some of the prizes to be awarded were three sheets of pre-finished oak panel and a quart of contact cement, $48 value; 100 square feet of J-M terraflex vinyl asbestos floor tile and two quarts of adhesives, $30 value, and 100 square feet of Armstrong ceiling tile of your choice, $45 value.

Two sets of bathroom fixtures by Miami Carey, each r-alued at $8.40; five gallons of Pittsburgh titanic outside white house paint, $30 value, and 4x6-foot Cinderella $60 playhouse were other awards. Also six by eight-foot $72.50 Little Brave fort, $49 five-foot kiddie sail boat kit, various hand tools and household items.

Besides the gift items enumerated above, customers noticed an excellent assortment of bargains in garden tools, redwood fencing, doors, paneling, paints and stains in the yard's store.

Further Exponsion Holted in Del Mor Unril Adequcte Wqler Supply Sure

Lack of adequate w'ater is putting the brakes on expansion of Del Mar, the newest incorporated community in San Diego county, and Mayor Tom Douglas announced that issriance of new building permits would be suspended until settlement of Del Mar's water problems. The state Public Utilities Commission has prohibited connection of more water meters for an indefinite period, he said.

The city of San Diego is at present Del Mar's only supply source. and the PUC ban on new construction is traceable to the fact that this community sometimes needs more than San Diego can spare. Meanwhile, the state agency has

ordered Del Mar Utilities, the private water here, to seek new sources.

Engineering studies will be made sources in nearby basins, according ager of Del Mar Utilities.

firm which distributes into possible ground to Ralph Dixon, man-

(Tell them Uou sa.o it in The California Lumber Merchnnt)

SUGAR

George Henry Johnson

George Henry Johnson, 79, died June 21 in Redlands, California, where he went in 1925 and, with a partner, started the BowmanJohnson Lumber Co. That yard was sold to the DilI Lumber Company in 1930 and, in 1932, Mr. Johnson started the Johnson Lumber Company in Redlands, operating it under his name until his retirement in July 1946, when it was sold to the present owner, Carrol M, Crane. Mr. Johnson was born in New York state, June 22, t88L, and would have been 79 thg day after his death. He had spent his entire career in the lumber business, starting at the age of 17. Although he had been retired for 15 years, Mr. Johnson still counted many of today's active lumbermen in his circle of friends, according to Carrol Crane.

George E. Merrill

George Eldmund Merrill, 78, pioneer in the development of the Interrnountain west's lumber industry, died June 4 in a Salt Lake City hospital of natural causes. Mr. Merrill pioneered lumber mill and distribution outlets in Utah, fdaho and Wyoming, and developed the chain that now includes the Morrison-Merrill Lumber Co. and the Tri-State Lumber Co. units of the Boise Cascade Lumber Co. The Morrison-Merrill Lumber Co. was founded by the Morrison family and the late Mr. Merrill's father in 1895.

After graduating from Phillips Academy in Andover, Mass, in 1900, George E. Merrill became a part of the Morrison-Merrill organization. In due time he aequired full interest in the firm and set out to organize a network of subsidiary firrns including the Gem State Lumber Co., fdaho; the Overla.nd Lumber Co., Wyo- ming, and the Bonneville Lumber Co., Utah. These were later combined into the Tri-State Lumber Co. Also part of the organiza- tion under his leadership were the Sugar House Lumber & Hardware Co., and the Badger Lumber Co. in Ogden, Utah. During World War f, Mr. Merrill was op.rating 100 lumberyards and their growth and development paralleled the economic development of the'Intermountain region. At the time Mr. Merrill gave up his interests in the industry in December 1947, the Tri-State Lumber Co. alone had 37 outlets in three states. His lumber and timber interests also extended into the Pacific Northwest.

George Merrill was born in Denver, Colo., October 22, 1881, and reared in Cheyenne, where he met and married Lillian Garland

CDbituqry

Chapman in 1904. Besides his wife, a resident of Pasadena, Calif., he leaves two daughters, five grandchildren and four sisters including the one with whom he resided at 3375 Highland Drive (1140 East) in Salt Lake City.

Mr. Merrill, of course, was very active in local and national affairs, serving on several bank boards and was an organizer of the old National Copper Bank. He had held office in Chamber of Commerce, state, national and lumber industry groups. He had served as an advisor to Bemard Baruch and been an escort of President William Howard Taft to services in the Unitarian Church in Salt Lake City, of which Mr. Merrill was arr organizer. IIe was active in Masonic affairs and a 50-year member of the Cheyenne lodge. Masonic funeral services were held June 7 in SaIt Lake City, followed by cremation and inurnment at Mount Olivet cemetery.

Word of Mr. Merrill's passing is kindly furnished by H. L. Cromar of the Cromar Lumber Company, Salt Lake City, who was associated with him in a close business way from early 1912 through 7947 at Morrison-Merrill & Co. until Mr. Merrill retired in early 1948. Mr. Cromar, who left the Morrisen-Merrill firm in 1957 and organized the Cromar company, says, "I value highly my association with Mr. Merrill in both a business and social way. It has been well said that the success of any firm or institution generally reflects the projected shadow of one individual, even though many individuals have contributed to that success in a greater or lesser degtee. That certainly must apply to the businesses that were headed by George Ei. Merrill, which were the outstanding successes of their respective kinds in the entire Rocky Mountain and Intermountain areas, during the time he was identified with them as well as the years since."

Euslqce Glen Reed

Eustace Glen Reed died June 10 in Bakersfleld. Calif. In recent years he had been enjoying his retirement after a full and active life in the Paciflc Northwest and Mountain States lumber industries. He had made his home at 1930 Dracena St. in Bakersfield, according to his close friend, Bakersfield Dealer Larry King, who

has kindly sent the word of Mr. Reed's death. Mr. I{ing first met the late Mr. Reed when King received his WWI Navy discharge and joined the old Gem State Lumber Co. at Pocatello, Idaho, March 1, 1919. At that time, Mr. Reed was district manager of the Morrison-Merrill subsidiary. Later, when Gem State was merged, Mr. Reed went on to the Salt Lake City offices of Morrison-Merrill & Co. where, for many years, he worked closely with George E. Merrill and also George Ridgeway, secretary-treasurer of the firm, and A. O. Sheldon, then purchasing agent for MorrisonMerrill. Glen Reed's funeral services were conducted June 13 in Bakersfield,

Billy Beron

Brief word has been received of the death, May 23, of Billy Beton, head of Beton and Company, Inc,, in San F rancisco, where funeral services were held, l0'[.ay 25, in the Sinai Memorial chapel.

Cecil A. Luce

Cecil A. Luce, 58, Washington, D.C., manager for the West Coast Lumbermen's Assn. since 1948, died there suddenly June 16 from a heart attack. He was one of the country's outstanding lumbermen and a recognized authority in technical lumber problems. Representing the industry before goverment boards and commissions, his advice and counsel were often sought by government officials also on matters concerning'lumber specifying and procurement. Mr. Luce was a native of Newport, Wash., and grew up in the sawmill business of the Inland empire. He started his career as a youth at Lewiston, Idaho, and spent 25 years in the western pine industry. He was for five years the Washington, D.C., manager for the Western Pine Association immediately before joining the West Coast Lumbermen's Assn. IIe leaves his wife, a son and a brother. Funeral services were held June 20 in Arlington, Virginia.

Williom M. Bollew

William M. Ballew, retired longtime Long-Bell Lumber Co. salesman, died June 8 in Seattle, Wash., where he had spent most of his years representing Long-Bell in the Seattle-Tacoma area. He had retired Oct. 31, 1958, after more than 40 years' service with Long-Bell, which he had joined in 1915 in Kansas City after earlier lumber experience in tr'lorida. He transferred in 1924 to the Longview, Wash., operation and worked several years in the sales department. He moved to the Seattle area in October 1929 and continued in sales work there until his retirement. Mr. Ballew leaves his wife, Jane of the home at 3130 S.W. 167th St. in Seattle.

In Memoriqm

Ttmothy D. Turner, 67, died June 7 in La Puente. He had spent 40 years in the building construction business in Southern California , John Courtney Swlnford, 79, died June 7 in San Pedro. His father operated the first dredge used to develop Los Angeles

I{arbor, and father and son built San Pedro's first social hall. Mr. Swinford was the owner of a building materials supply business in his later years Joseph Slskin, 55, board chairman of the Angelus tr'urniture Co., died June 19 at his Beverly Hills home. He was a founder and past president of the Furniture Manufacturers Assn., and first president of the L. A. Home Furnishings Mart Mrs. Evelyn Retil died June 2 in Oakland, Calif. She was the mother of Bob Reid of Ziel & Company, San tr'rancisco.

Georgio-Pocific Plywood Division Exponding Southwest Services With fflodern Efficiency

It was just a little more than a year ago that Georgia- Pacific Corporation acquired the warehouse facilities of Martin Plywood Company at 5910 Bandini Bvd., in the heart of the Central Manufacturing District in Los Angeles. This is now the headquarters for the Southwest district under the capable manag'ement of Virgil Oliver, Jr., district manager of the plywood warehouse division.

Today Georgia-Pacific operates four well-located warehouses :in the San Fernando Vallev. Riverside (for the Inland Valley dealers), Phoenix, Arizona, and the'district gefleral warehouse and offices in Los Angeles.

Plans are on the drawing board for the completion early next year of a new southern headquarters to be erected on a 2fu-acre site in Pico Rivera in the heart of the new CMD industrial area. This modern new plant will have a storage area in excess of 55,000 square feet, with many innovations such as high beams, doors and ramp areas afiording faster, more efficient handling of inventory, shipping and receiving.

Georgia-Pacific stocks a complete line of softwood and hardwood plywood, prefinished hardwood paneling, overlay surfaced plywood, hardboards, flush and panel doors, parkwood laminates, imported plywood and mouldings in all its Southwest locations.

In Riverside, hardwood and pine lumber are made available to dealers, and in Phoenix a redwood department is in full operation managed by Delbert "D.el" Ivie, veteran Ari-zona lumberman.

The Los Angeles sales territory is under the direction of Two views of the G-P Phoenix installation are shown ln the adioining column. while the Riverside warehouse, where witliam t$,rj:?i.Tj!:. the ,,Kite'i.area-trade, ii srrown oi

PICKERING TUMBE CORPORATION

PONDEROSA

Phone: (Sonoro) JEfrerson 2-7141 (fuolumne) WAlnut 8-4213

TWX: SONORA I l6-U

Mills: Stcndcrrd, Colif., qnd Tuolumne, Colif.

William Holzer, who has been with the organization more than seven years, having started his career in Spokane.

The Riverside plant isin the capable hands of Glen Carlton and "Girl Friday" Jean Galbraith.

The Pl-roenix branch is managed by Ed Banker, who also is the administrative and sales head of all Arizona activities under direct supervision of District Manager Virg Oliver,

TRiongle

SHIPPERS OF QUATIIY WESI COAST TUftIBER

Headquarters of the Arizona plant are located at 4801 W. Colter Street, Phoenix.

Virgil Oliver has been with the firm for the past 10 years in the Los Angeles area. Until being named district warehouse manager last year, he was the mill representative for all Georgia-Pacific activities in the Southland. Virg has spent all of his life in the lumber industry and has gained experience at all levels of this business, including administration and sales, production and shipping.

"We are presently planning a new warehouse in Van Nuys to service the dealers in that particular area and, of course, to offer a faster service for pick-up and delivery. We maintain a fleet of trucks for delivery thoughout the Southwest and we are just really getting started on our expansion program forthis fast growing market," said Mr. Oliver.

"We shall field an aggressive sales stafi and back them up with efficient operating methods and offer quality mate-

L. A. Counry Building Beoting Slump

Constructlon ln Los Angeles County tn thts yoarrs ffrst four months bucked a natlonal slump and scored $13.2 mlllion galn over the samo 1959 period. Ifome bulldlng alone wa6 up a/o b 9228.5 mllllon, reports James S. Cantlen, presldent of the L. A. Chamber of Commerce. The total county buifiilng vahrotion in ilanuary-April 1960 was up almost 3/o to $447 mlllion.

rials with efficient handling and fast warehouse service, using our own delivery equipment or ready for the dealer pick-up," he continued.

Pictured here are the new warehouses at Riverside and Phoenix. At a later date, the CLM will feature the new facilities at Los Angeles and the San Fernando Valley- and other expansion developments of this alert organiza- tion. The company officials desgn all branch warelouses and each is completed on a uniform basis in every detail.

CnRFTENSoN LurnBER Co.

Wholesole - Jobbing TIIABERS A SPECIALTY!

IALENI]AR t]F T[]X4ING EVENTS

July

Natlonal Pl5nvooil Distrlbutors Assn. annual meeting, Sun Valley, Idaho, July 1-5.

Importod Hardwood Pl5rwood Assn. monthly luncheon, Commercial Club, 465 California St., San Francisco, July 6.

Phlltpplne Mahogany Assoclation, [rc., annual meeting, Wentworth-by-the-Sea hotel, Portsmouth, New Hampshire, July 10-13.

Wholesalo Lumberrnen's Assn. of Southern Callfornla dinner meeting, Los Angeles Athletic Club, July 12.

I)ubs, Ltd. Election tournament and Calcutta, San Jose Country Club, July 15.

410th lorrlble Twenty Tournament, Wilshire Country Club, Los Angeles, JuIy 15.

Black Bart Hoo-Hoo Club 181 annual Golf-Swim-Barbecue, Ukiah Golf Course and home of Bill Moores, July 29; chairman: Ed Gillespie.

August

National Woodwork Manufacturers Assn. summer meeting, F airmont hotel, San Francisco, August 2-4.

Pondorosa Pine Woodwork summer meeting, F airmont hotel, San Francisco, August 2-4.

?th annua,I Buililing Products Exposition, National Retail Lumber Dea,lers Assn., San Francisco, November 13-16.

Housing Conference in Alosko

Anchorage, Alaska-A housing conference will be held here, July 14-15, under auspices of the Natl. Assn. of Home Builders, Washington, D.C.; the Home Builders 4ssn. of Alaska, and NAHB Region XIV, Washington and Oregon. A mortgage clinic will-be a program feaiure and an optional attraction is a special air toui of the territory. Reservations are made through the Home Builders Assir. of Alaska, Knik Arms, Anch5rage.

Cqlqveros Assigns Solesmen

The transfer of Charles Lindgren from Fresno, California to Eugene, Oregon, as sales representative for Calaveras Cement Company, a division of The Flintkote Company, is announced by Mel J. London, Calaveras vice-president in

charge of marketing. The company is opening a new bulk cement transfer plant at Springfield, Oregon, to serve the 13 southern counties of that state.

Lindgren's place in Fresno will be taken by Craig A. Combs, a former sales engineer in San Francisco.

(Tell them Aou suD i,t in The California Lumber Mdrchant)

Another Erponsion of Pocific Wood Products Offices

L. A.

Necessory to Keep Up With Demsnds on Firm's Stoff ond Species

Beautiful new offices with an Oriental motif were recently acquired by Pacific Wood Products Company when the executives and staff moved to larger quarters in order to handle the expanding personnel and growing markets being developed by the progressive Los Angeles -importing and distributing concern.

.The new general offices are located in the Statler Center Building, 900 Wilshire Boulevard, Los Angeles 17, Calif

Pacific Wood Products Company is presently doing a 'round-the-world business and maintains offices in Tokvo. lapan; Manila, Philippine Islands; Hongkong, Zwich, Bethesda, Houston and Chicago. It offers beautiful hardwoods throughout the United States by a complete netr.vork of distributors to all users of imported and domestic species, it was said.

P.W.P. is one of the leaders in the distribution of im-

Kathy Melendy and the latest PwPaneling are shown at the teft. In photo below, Executive Jack Davidson is shown addressing a recent plywood

Hart, PWP officer, is shown (rlght) in his new office which features the species sold by the firm

Comptroller Robert Brown (left) and Al Rogers, assistant to VicePresident Jack Davidson, are shown in photo below

EFFTGTENT DISTRIBUTION rtEST GCDAIST LUIUIBER

VI}T RAIL OR TRUCK -&. TRAIIER SHIPMEMS

Old-Growrh Bond-sown REDWOOD from Boiock Lumber Co., Itlonchester

Old-Growth DOUGTAS FIR from Spocek Bros. Lumber Co., Monchester

Precision-trimmed STUDSDouglos Fir o White Fir . Redwood

REDWOOD PiOgTS ond FENCING

OFRED C. HOTMES TUMBER COMPANY o

Speciolizing in Mixed Shipmenfs oi Douglas Fir & Rodwood

Production & Home Ofice: llkiah Ofice: Arcats (tffce: Southern Calilornia Ofice: Fred HO[MES/corl FoRcE Gil Sissons Fron Holmes Don trluiler

P. o. Box 987

Forl Brogg, Golif.

rwX: Forr Brogg 4g

Phone: Y(lrktown 4-37OO

ARc 39

.

servicing door manufacturers,

remanufac-

Fosl, Dependoble, Regulor "One-Stop,, Service

BUITDING MATERIATS . PLUMBING HARDWARE ETECTRICAI

Phone WA 2-4531

l32O Fee Drive

The office distaff side (shown in the photos at left and -risht) ingludeg Hilda Burton, Lois- White, Pat Carmichael, Carolyn Rodgers, June Loska, Nan Bliss, Gayle Eritt and Ruy Kopper

ported plywoods from the Oriental and European sources of supply, and also one of the pioneers in-the field of

wood products

turers, cab,inet makers, furniture manufacturers and all

@ur[ iBirhtrlil Tfrumhw 6,n.

P.O. BOX 665

R EDWOOD

SALES OFFICE: 928 H Street

R,AII.

Henry ftI. Hink

ARGATA. GAIIF.

VAndyke 2-O3l I rwX:AxGl7 DOUGTAS FIR

QUATITY BAND .sAWN LUIIBER, DEPENDABTE SER,VICE rRUCK & TRAITER

I lO7 filerchonts Exchonge Bldg. .-.

Ssn Froncisco, Colifornia !

PAone: YUkon 6-5421

other users of imported wood products.

lllLLS ond PLANINO MITL Smith River, Colifornlo

At the close of World War II, PWP opened one office in the Statler Center Building. Today it -requires l0 wellappointed offices to house the administrative and clerical employes.

Officers and office staff members of Pacific Wood Products Company in Los Angeles are;

Norman Davidson, Jr., president; John G. Davidson, vice-president; Chandler lIart, secretary, and

A. G. Rogers, assistant to Jack Davidson; W. Robert Brown, comptroller; Walter Jennison, salesman; Hilda Burton, traffic manager; Lois White, secretary to the Davidson brothers; Pat Carmichael, order dept.-sales; Carolyn Rodgers, assistant to the comptroller; Kathy Melendy, receptionist; June Loska and Nan Bliss, assistants to the traffic manager; Gayle Britt, assistant to the order dept.-sales, and Ruy Kopper, bookkeeper.

CAR,GO

Fgr West Fir Soles Go. 228*t. Beverly Drive Beverly Hllls, Galif.

BRqdshaw 2-4353 CRestview 5-6634

It Tqkes the Help of the lodies To Arrcrnge o Perfect T.T.T.

The 409th Terrible Twenty Tournament was held at Ojai Valley Country Club, Friday, June 10. Dr. Paul Rekers acted as our host and, with the help of Mrs. Rekers, handled all the details perfectly, even to the weather. Ojai was at its best and it is a beautiful spot in June. It was Ladies' Day and we had a lot of them.

Bob Pierce (8I-12-69) won the lower bracket, and Virg Oliver won the higher bracket (82-14-2-71). Match play starts this month.

Frank King officiated at our brief business meeting, with Mrs. Rekers presenting the prizes to the winners of the ladies' tournament,

Cliff Simpson is our new Prize Committee chairman and he will be ready with prizes at our next tournament, at

FOR DEPENDABIE CASfOlll frllLIlNG and DRYING

30 Acres Air Drying Facilities4 large Modern Kilns (350,000 BF Capacif)Double Prolile Planer- Center Split Resaw- line Bar ResawMilling-in-Transit RatesCertified Graders for Redwood, Pine and Fir

ffiruillBERCo.

Rusself Kinsey - Monager

P.O. Box 415 . CIOVERDALE, Colif. . Phone: TW 4-2588

Ynnkees Sign Gront Hsll's Son

Alan Hall of San Dlogo, son of Grant W. IIalI, secreta,ry of the W. D. Hall Co., pioneer retail lumber firrn of El Cajon, CaM., has been slgned by the New York Yankees for a,n estlmated $75,000 bonus. The All-American catcher from Arlzona, Unlversity reported to the Yankees' baseball tra,lning farm at Blrmlngham, N. Y, the woek of itrune 27, reports Ed Sowell of the Orban Lumber Co., Pasadona, an old friend of tho Hall famlly.

Wilshire, the middle of July. George Gartz is the new treasurer. l:[e knows how to keep books as he was the first treasurer back in 1926.

See you at Wilshire and do turn in any dice boxes that you may use.-H. M. Alling, Secretary.

Sfqn Murphy Elecred President in CFPA's Second Half-centuty Stort

Newspaper headlines 50 years ago proclaimed that the leaders of California's forest industries "had organized to work out reforestation problems on the privately owned forests of the state." The organization adopted the name California Forest Protective Assn.

Now this association, at its 1960 annual meeting in San Francisco, has elected Stanwood A. Murphy, vice-president and general manager of The Pacific Lumber Co., Scotia, Calif., to be its president heading the 51st year of the association's leadership in forestry in California.

Under industry leaders of 50 years ago, the CFPA sponsored and supported legislation creating the State Division of Forestry. Through a half-century of activities in the interest of good forestry in California, sound and workable laws affecting the ownership and harvesting of timber have been enacted through the efforts of the association.

In 1944, a Forest Practice Act was drafted by the CFPA. The State Board of Forestry and the Legislative Interim committee approved the act as drawn by CFPA and, with the addition of minor corrective amendments, recommended its adoption by the 1945 State Legislature. The Forest Practice Act became Chapter 85, Statutes of 1945.

' Serving as officers with Murphy are Warren A. Carleton, first vice-president ; Russell Johnson, second vice-president, and Paul E. Shively, third vice-president. W. R. Schofield of Berkeley was re-elected secretary-treasurer for his 16th

consecutive term. John Callaghan of Sacramento was reappointed assistant secretary.

Harold

formerly of Ceres, Calif., has been the Stanislaus Lumber Co. vard at

we moinloin_properly seosoned ond stored-the lorgest voriety ond volume of hordwoods west of Chicogo. Coll us for prompt delivery of ony quontity.

G. Logan, named manager of Modesto.

Ponel Sessions Stimulote NBf DA Gothering

A record attendance of 417 persons were at NBMDA's eighth annual Spring convention held at the Arlington hotel in Hot Springs, Arkansas, May 9 and 10, according to M. C. Blackstock of Lumber Supply & Warehouse Co., Seattle, Washington, president of the National Building Material Distributors Assn.

Two panel discussions-one covering the position of the wholesale distributor in Components, and the other reviewing the wholesale distributor's potential in selling Aluminum Products-were presented.

"Components-Integrating the Distributor" brought together J. Vaux Wilson, Jr., vice-president of Homasote Company, Trenton, New Jersey-speaking for the Manufacturer; Don Knecht, general manager of Building Material Distributors, Rapid City, South Dakota-for the Wholesale Distributor, and Sam B. Slaughter, Jr., vice-president of Lumber Dealers Research Council -for Lu-Re-Co. Gordon Lawler, editor of American Lumberman, moderated the panel.

"Components should reach at leasl 40/o of new home building within the next five years. Further, we anticipate that the cost of producing components will be reduced and perhaps cut house costs 75/6 to 20/a," stated Lawler in his opening remarks.

Vaux Wilson commented, "One of the things that is needed is to adopt sound work procedures that will increase efficiency ever;rwhere. The next important thing is to speed up the operation so that you don't have so many delays from the standpoint of weather-so that people can get

their homes quicker-so that you can get greater turaover with the small amount of skilled labor you have."

Conclu{ing his remarks, Mr. Wilson said, "What we need today is a lOVo reduction in the cost of houses and, if we could get that, it would lift us off of this plateau of 1.1 million units almost overnight."

Don I{necht, representing the wholesale distributor, stated that a wholesale distributor cannot enter into the building of components with the same conception a distributor has in merchandising building products. Mr. Knecht reviewed the trirogress of his company in developing Lu-Re-Co's system in his trading a'rea and spoke most enthusiastically about the progress he had made with retail dealers in his area on the idea of selling housing units rather than 2x4's.

Mr. Slaughter discussed the national Lu-Re-Co program, reviewing the new program whereby each producer of Lu-Re-Co components received a "quality shield" number. Every component that leaves his plant has this eomponent shield on it with his individual number so that an F HA inspector can easily identify the manufacturer of the various units.

"Aluminum Products-Who's Carrying the Ball?"-the second panel in the busy day's program-brought together top aluminum executives.

J. Hays Wimsatt, Wimsatt Brothers, Inc., Louisville, Kentucky, moderated the program as the representatlve of NBMDA. He stated that when he joined his company 11 years ago, aluminum products accounted

for less than |Vo of his sales. Today, aluminum accounts for over 254o ot. his total volume.

Representatives of the manufacturers indicated that better than $10 million would be spent this year by the four manufacturers present in promoting aluminum products to the consumer, the homeowner and the home-buyer. In addition, 910 million to $15 million would be spent by local companies engaged in aluminum product sales.

James W. Benton discussed the fact that, in his opinion, it was the consumer who more and more is deciding what is going to go into the house he wants to buy. This is not only true in new construction but also in remodeling and-repair. He stated, "Today, advertising, especially through television and space media, can take our products to the consumer faster than our salesmen can get around to see the wholesale distributor."

Benton also pointed out that the aluminum manufacturers today are spending more and more money in research and development of new products, new applications, and better ways of building homes.

M. C. Blackstock, presiding at the business sessions of the eonvention, reviewed the continued growth of NBMDA, indicating that the association now represents 675 warehouses in 44 states (including Alaska) and in Canada, and that total sales of NBMDA members would reach 9975 million in 1960.

Program committee for the three-day convention was chairmanned by Harold C.

May of Little Rock, assisted by John Ingram of Little Rock, J. W. Starrett of Jonesboro, J. E. Snipes of Jonesboro, and Merritt R. Wentz of Fort Smith.

Over 100 ladies were entertained during the meeting with special social functions and sightseeing trips developed by the Ladies Program committee, with Mrs. Adrienne Blackstock of Seattle, Washing-

ton as Honorary Chairman.

M. L. McCreery of Jackson, Michigan, was Program chairman for the group dinner and stated that the Hot Springs convention was the largest attendance of any spring meeting since NBMDA has been formed. He announced the dates of November 16-19 for the ninth annual convention to be held at the Palmer Ilouse in Chicagio.

Lynn Dqwson Covers Profit-Plqnning

Ar WIASG Meering in L.A.

Appraising today's lumber market and good profit-planning was covered at a recent meeting of the Wholesale Lumbermen's Association of Southern California bv Lvnn Dawson, prominent statistical analyst. Dawson, who has been in the Southern California lumber field for years, indicated that far-reaching methods of profit-planning are essential for a growing business.

The most important ingredient in planning, according to Dawson, is to have a first-hand knowledge of the factors that affect the market.

"Lumber is one of the most volatile markets of all the products and commodities produced in the United States. It is governed almost entirely by the law of supply and demand," Dawson continued.

"To truly appraise the lumber market, or any market for that matter, know the basic fact of production, demand and price then allow for the variable factors (weather, transportation problems, money market), etc. When the true relationship of all these factors is appraised and evaluated, a pattern of the situation and trends can be seen," said Dawson.

Among other important facts, certain basics should be kept in mind. These are:

Marginal operators only do business when there is an indicated net profit Inadequate transportation facilities will result in generally higher prices Combination mills sometimes do not produce lumber from fir logs even.though they have them in good supply.

In closing, Dawson said that these factors, together with a close eye on housing starts, FHA price policy, mill ship- ments and weather conditions, will help any lumbermah, wholesaler or retailer, to better predict his market.

(TelI thern Aou sau it in The California Lumber Merclmnt)

A new booklet on the "Evaluation of Architectural and Decorative Materials" that describes the various tests available federal, state, trade association, etc. specifications, acoustical testing, and performance testing of new materials are described. Copies of the booklet are available from: Snell, Inc., 29 West 15th Street, New York 11. New York.

682 Monodnock Bldg., San Frqncisco 5

Phone GArfield l-184O-IWX Sf, 15

BEN WARDPERRY ADCOXH. ft1. "Mike" M|CHAEI

Persislency

Said the little red rooster, "Gosh all Hemlock ! Things are tough; Seems that worms are getting scarcer, and I cannot get enough; What's become of all those fat ones is a mystery to me, There were thousands through that wet spell; now where can they be?"

The old black hen who listened did not grqmble or com: plain; She -had gone through lots of dry spells, she had lived through floods of rain; So she few up on the grindstone, and gave her claws a whet, As she said. "I've never seen the time there weren't worms to get."

She picked a new and undug spot; the earth was hard and firm.

The little rooster jeered: "New ground. That's no place for a worm."

The old black hen just spread her feet, she dug both fast and free, "I must go to the worms," she said, "the worms won't come to me."

The rooster vainly spent his day through habit, by the ways

Where round fat worms had passed in squads back in the rainy days;

When nightfall found him supperless, he growled in accents rough, "I'm hungry as a fowl can be; conditions.sure are tough."

He turned then to the old black hen and said, "It's worse with you, For you're not only hungry but you must be tired, too; I rested while I watched for worms, so I feel fairly perk, But how are you? Without worms, and after all that work?"

The old black hen hopped to her perch and dropped her eyes to sleep, And murmured in a drowsy tone, "Young man, hear this, and weep; I'm full of worms and happy, for I've dined both long and well,

The worms are there, as always, but I had to dig like H-1." Oh, here and there red roosters still are holding sales . positions, Who cannot do much business now' because of "poor conditions !"

But soon as things "get right" again, they'll sell a hundred firms, Meanwhile the old black hens are out' and gobbling up the worms.

Greqt Retqil Yord GiveowcY

I)ealer Earney Thompson of the Thompson Lumber Co.' 1205 S. Oxnard Blvd., Oxnard, Calif., klndly sends The Mer' chant a copy of a,n excellent prlntod glveaway he ls uslng' imprtnted on the front fold wlth the retall yard's name a'nd address.

Ihe Maller, or Handout is entltled "Our Brakesr" and ls reprinted locolly from the booklet, "Iile l)rivers," published by General Motors Coqr. Dea,ler Thompson's local printing also uses the phrase, "Beprinted As a Publlc Service by Thompson Lumber Co.," etc.

The small, 6-page foldout trracks a potent safe-driving messago and concludes on the back fold with an lllustrated chart of "Automobile Stopping Distances."

The Shorpest Pine

The teacher had been reading to her class about the forests of America.

"And now, boys," she said, "which one of you can tell me which pine has the longest and sharpest needles?"

Up went a hand in the front row.

"Well, Tommy?"

"The porcupine."

Thof Hcs Him

"Are you a clock-watcher?" asked the employer of the candidate for a job.

"No, I don't like inside work," replied the applicant without heat. "I'm a whistle-listener."

An Unfqir Ghorge

The judge was passing sentence on an old man for stealing.

"This is a sad case," his honor said. "You, who remained honest until you were sixty, have tarnished your name and dishonored your family, all for the sake of three miserable dollars."

"Please be fair," said the defendant, "was it my fault there were so few?"

Too Mony of Them

"I see you are at the bottom of the spelling class again. How did it happen?"

"Got too many z's in scissors."

The Wisdom of Solomon

It was in Manchester, England; the place a local theatre. In the play the King, old and infirm, had two sons, and was debating which should succeed him. He paced up and down the stage, wearied and troubled.

"On which of these, my sons, shall I bestow my crown?" he asked aloud.

Immediately came a Cockney voice from the gallery: "Why not 'arf a crown apiece, guv'nor?"

TWENTY.FI\'E YEARS AGCD TCDDAY

As Reported in The California Lumber Merchant, July l, 1955

J. H. Baxter & Co., one of the oldest lumber, pole and piling firms on the Pacific coast, was reappointed sales agent in the state of California for the West Coast Wood Preserving Co., Seattle, and it was announced that I)a,n L. Linilsley would make his headquarters at the Los Angeles office.

J. H. Baxter & Co., operates the SS A. M. Baxter and the SS Ilorace X. Baxter in the coastwise lumber trade , . J. Z. Todd of 'Western Door & Sash Co., reports that the firm is marketing the first lumber product merchandised in cellophane, "Buffco-trim Rosettes" . One man was killed, another died later of his wounds, and several were injured in strike violence between pickets and police at Eureka, Calif., June 21. The police arrested,124 persons for rioting and the Eureka unit of the National Guard was mobilized, on orders of Gov. Merriam. Authorities charged that the strike leaders were aII Communists, with agitators imported from other communities. Eureka longshoremen, who went out in sympathy May 15, returned to work June 24. The big Long:view mills were still down. Under the protection of 600 men of the Washington National Guard, seven mills resumed work in Tacoma, June 25. Tacoma longshoremen refused to handle lumber as long as troops were in the city. Guardsmen used tear gas to disperse mobs of strikers and sympathizers: arrests totaled 25. The Tacoma

Labor Council wired President Roosevelt for Federal troops in the area; attacks on non-union workers were reported. Gov. Martin told the millmen that if local authority could not handle the situation, he would put the whole power of the state behind the maintenance of order.

Dee C. Essley, who has probably the largest acquaintance of any individual amongvthe lumber dealers of California, has re-entered private business as one of the principals of Elliott Bay Sales Co. He has opened an office in the Petroleum Securities Bldg., Los Angeles, to handle the southern California territory, with Lloytl Ilarris continuing to handle the northern area from Oakland. Mr. Essley, with considerable experience in both wholesale and retail, started with the Whittier Lumber Co. in 1915 and was later connected with "Gus" Iloovor representing The Pacific Lumber Co. and Wendling-Nathan Company. In 1929 he joined the California Retail Lumbermen's Assn. as secretary and field man. When the Lumber Code came into effect in 1933, he was loaned to it by the association to serve as executive secretary, continuing until this May 31, during which he made flve round trips to Washington, D.C.

D. Normen Cortls, salesman for the Chas. R. McCormick Lumber Co.. San Francisco. was married June 15 to Ruth Eleanor Coxhead in Reno. Thev will make their home

in Berkeley

The S. P. Milling Co. purchased the Salinas yard of the Sterling Lumber Company Meadow Valley Lumber Co. has bought the timber and sawmill of the Spanish Peak Lumber Co. near Quincy Henry M. Hink, salesmanager of Dolbeer & Carson Lumber Co., was recalled from a business trip by the sudden death, June 13, of his mother, Mrs. Metta Hink Manager Parker Mclntyre installed the latest type Moore dry kilns in the W. P. Mclntyre & Sons shingle plant at Fortuna ;I. H. Prentice, Los Angeles manag'er for Bloedel-Donovan Lumber Mills, will also look after the box-shook department with the resignation of former manager M.S. Lopes, Jr., to join Standard Trailer Co. The Pico Lumber Co., Santa Monica, purchased the yard at 6727 Crenshaw formerly operated by Cotrey Lumber Co., which moved to a new location. Coowner J. L. Ward is the manager.

June 10 marked the 25th anniversary of the association of Henry M. Hink with DoIbeer & Carson Lumber Co., of which he is salesmanager in San tr'rancisco. Mr. Hink returned from the Pacific International Exposition in San Diego and reports great interest by the crowds in the CRA's redwood exhibit, which is a model of the city of San Francisco made from redwood Rev. Harold Camp addressed the East Bay Hoo-Hoo Club. June 14. on "Hitler and Hitlerism"

lloin Oficc:417 llonlgomrry 9t., Son Froncirco, Cclif. 9Unor l{318

WONTH. IEXAS POR?IAND, ONE.

. , . Roth-Maier Lumber Co. opened a new retail store at 2800 Third St. in San Francisco. It features the same type of aluminum paint that will be used to paint the S. F'.-Oakland bridge. The Empire Mill is in the same building and the city has just paved Ttrird street. Fred W. Roth and Pa,ul G. Ma,ier are principals in the firm State Registrar Bonelli announces the appointment of Albort G. I(elley as an inspector . . John C. Ha,rlng, secretary of the Fir Assn. of Northern Calif., was also appointed secretary of the Whsle. sash & Door Assn. of No. Calif. . . Bruce Clark of Elliott Bay Mill Co., Seattle, conferred in S. F. and L. A. with Representatives Lloyd lfarrls and D. C. Essley.

The Sterling Lumber Company bought the Petaluma yard of Cochrane Lumber

A TRUTY DEPENDABLE SOURCE OF SUPPTY PIYWOOD

TUTIBER rocs VENEERS

I Qualily products from the world's best Mills r Dependqble service from quototion to finol delivery

Over 50 yeors experience in the exporlimport field

I Primg importers serving the wholesole lumber frode exclusively

Arruils. &Co.

Co., with tttaurice Daubin transferring from Salinas as manag'er F. S. Buckley, salesmanager of Buekley Lumber Dealers Supply Co., San Francisco, is calling on the southern California and Arizona trade Frank Peil, former purchasing manager of the Patten-Blinn Lumber Co., resigned to join Montgomery Ward & Co., Oakland. He had been with P-B since 1918. J. IL Lawlor, superintendent of the P-B mill at Vernon, was called into the L. A. office to handle the sash and door department. Loren Foster will be in charge of the purchasing C. A. DeOoo, prominent Los Angeles retailer, died June 8 at 65. He was general manag:er of the DeCoo-Brainard Lumber Co. and president of the City Lumber Co. W. G. Scrfun' president, and G. P' Purchase, secretary, returned to Los An-

geles from p meeting of the Philippine Mahogany Manufacturers Import Assn. in Chicago.

NE\il MER,CHANDISING tr'EATURE FOR SISALITE CARTONS

American Sisalkraft's polyethylene film product, Sisalite, is now available to dealers in handy dispensing cartons. In addition, the film is edge-marked every foot and also shows the mil thickness. Roll widths of 6 to 20 feet in both clear and black will be packed in the lightweight, easy-to-handle dispensing cartons for both 4 and 6 mil Sisalite at no additional charge. Dispensing carton packaging will be supplied only on order, otherwise multiwall bag packaging will be used.

Coll lhe Atkins, Kroll represenlotive neo.esl you for dependoble ond occurole informolion ond quoldlions on oll imported wood producls:

HrscallHollidev Chiceeo Drily N€*s Bld8i, ANdovcr 3-219J

Georgo Gelb, president and manager of the Norwalk (Calif.) Lumber Co., isn't necessarily the richest man in town but he could well be if his Whittier Elks bowling team in g:eneral, and the lumber dealer in patticular, should repeat their performances as they did in the recent tournament at Alhambra, Calif. The team took frst place, George placed well up in the singles, and was entered with each member of his team in the doubles-and all of them placed in the money!

Johnny Atwa,ter, well-known PlywoodMover .Supreme, wan named manager of Del Valle, Katrman & Company's Los Ang:eles ofrce, July 1, announces Bob Del Valle from DVK's new Sa.n F rancisco headquarters at 4O-Spear St.

Jlm Ma,her, formerly with Hollow Tree Redwood Co., joined Cloverdale Wholesalers Art Bonil and Buck Illmore on June 1 to establish a new sales o6ce in Palo Alto.

Nom Wlnsor, president of Great West€rrr Lumber Co., Downey, is now flYing regular trips between the concentration yard and the manufacturing mill in Fresno county, managing the production schedule for the southern California distribution. And Norm personally pilots all flights.

A recent missive from Joe Bugloy informs us he is now traveling for the wholesale division of William T. Joyce between Sioux City and Des Moines, Iowa. Before moving to the Midwest to attend his ailing mother, Joe ha.ndled sales for Mendo Mill & Lumber both in southern California a^nd at the Ukiah mill.

Dee Essley and Roy Sta,nton' Sr. a"nd their wives will go to Sacramento this month to attend the gala 80th birthday

celebration July 11 for C. D. LeMaster, publisher of Western Building Review, Seer of the Hoo-Hoo House of Ancients, and for the past 20 years the local secretary of Sacramento Hoo-Hoo Club 109. A whole host of "Le's" friends will attend the celebration.

Oakland Importer Mervln R. Monto wound up the month of June in the Denver area, where he enrolled his son in school and polished-off a few customers.

Ray Van Ide, Pasadena lumber wholesaler, is on a swing' of the Pacific Northwest with stops at Grants Pass, Portland and Seatfle before returrring to his telephone after the holiday.

Drnle Bacon, former salesmanager for fndustrial Pl5rwood Co. and F'airhurst Plywood Sales Co., joined the wholesale division of Neiman-Reed Lumber Co. in Van Nuys on June 20.

Herb GelsenheJrner, general manager of Downey Dry Kiln, and his wife attended the annual meeting of the Western Dry Kiln Clubs, in Missoula, Montana, this year, June 24-26, representing the Southern Calif. Lumber Seasoning Assn., along with its Secretary Bob Inglle of Associated Molding Co. The Geisenheyners will visit Pacific Nortlwest and Canadian points beforb returning home.

Goorge \l9lllla,ms has again taken on the head sales post for Crawford Lumber Co. at Ukiah following the resignation of Lloyd Larson on June 3.

Ray Seda"ll, representing Hirsch-Crombie in southern California, is spending the first of July in New York City with executives of the wholesale distribution concern and members of Stulman-Emrick Lumber Co., Brookl;rn.

Monica lllartln, the "girl Friday" at North Hollywood Lumber & Hardware Co. the past five years, has joined MarquartWolfe as secretary-bookkeeper in the Hollywood wholesale firm's Vine street offices. She is a native of Montana, Great F alls graduate in business administration, and active in Hoo-Hoo-Ette affairs as vicepresident of San F'ernando Valley Club 6. She lives in the Valley with her electronics engineer husband and their three young sons. Monica says lumber work is "downto-earth."

Ray Benson, southern California lumberman, has joined the Oliver Lumber Co. in Los Angeles.

(Tellthem uou saw it in The California Lumber Merchant)

PONDEROSA PINE

DOUGL/AS FIR . WHITE FIR . REDWOCID RAII AND TRUCK SHIP}TENTS

SUGAR PINE

HEARTX 1UMBER COMPAilY

P.O. BOX 367

PHONE: SPring 2-5291

TWX: MF 76

MEDFORD, OREGON

Bronch Ofice: P.O. Box 799

ARCATA, CAIIF.

VAndyke 2-2447

TWX: ARC 3l

Brewsler & Blume, lnc. Securify Building

Pcsodenc, Cclif.

MUrroy l-3140

TWX: PoscrGol7339

Direct Telelpe lines-All Offices-for immediole Quofotion ond Confirmotion of Orders

DAI'ID E. LASHLEY

In the forests of coastal British Columbia, the giant Red Cedar often survives centurieis of time, wind and weather. Little wonder, then, that lumber cut from this naturally timeless wood will beautify and protect homes in the most severe climates for decades more.

ITS BEAUTY IS AGED -IN.TI{E.WOOD:

Weyerhoeuser Compony Xloving Lumber-Plywood Division HQ. From St. Poul to Tocomo

St. Paul, Minnesota-The general offices of the Lumber and Plywood Division-Marketing of Weyerhaeuser Company will be moved to Tacoma, Washington, according to all announcement by Robert S. Douglas, Division vicepresident of the company. This move i'ill enable the company to effect maximum coordination of marketing with research, production development, and manufacturing activities.

There will be no change in the location of the offices of the Central Sales region, nor of the General Traffic department, which will remain in the Division offices in the First National Bank Building in St. Paul. Neither will the move affect the other operations of the Weyerhaeuser Company in the Twin-Cities area.

Effective date for the move will be approximately August 10, although dates for different departments may vary slightly. All employes are being invited to make the transfer.

Unired Stofes Plywood Acquires Cqlifornio Gomponent Monufqcturer

Neiv York, June l5-Further steps in the corporation's planned expansion in the field of prefabricated plywood building components was announced today by Gene C. Brewer, president of United States Plywood Corporation, which has acquired, for cash, Berkeley Plywood Company, Inc., of San Leandro and Los Angeles, California. The company has been recognized for several years as a West Coast leader in the manufacture and installation of panelized roof systems and other plywood building components.

Warner Odenthal, president of the Berkeley Company, will be in charge of the California operations. Douglas Lohmar will continue as manager of the Los Angeles division.

In January, United States Plywood purchased Panelbild Systems, Inc., Seattle, Washington, a manufacturer of stressed-skin plywood components. The Berkeley Company will be used as a nucleus for the planned expansion of the Panelbild component system in the San Francisco and Los Angeles areas.

Mr. Brewer said, "Acquisition of the Berkeley Plywood Company gives United States Plywood two new geographical areas for the distribution of plywood components. Since long-distance transportation of large components is not economical, we plan to establish additional units in major marketing areas."

Building Mqteriol Retail Soles Up

Total sales of retail stores'in May were $18.4 billion, the U. S. Department of Commerce announced. This advance figure wai about 3/o below April and l/o above May 1959.

Lumber, building material and hardware stores showed $1,371,000,000 sales this May, compared to $1,342,000,000 this April, and $1,384,000,000 in May 1959. The building materials outlets were l3/o above this March but 2/a below April 1959.

Manufactured by: BRITISH C0IUMBIA [()REST PR0DUCIS tlMlIED, VANC()UVER, B.C.

Sales Agents: MacMl[[AN & Bt0E0Et tlMlTED, VANC0UVER, B.C.

Representatiae: F0RREST W. WltS0N

P.O. Bon 114 San Marino, Calif ornia SYcamore 4-7835

Flinfkote Buys Diomond Poillond

A plan to merge the Diamond Portland Cement Co., Middle Branch, O., into The Flintkote Co., New York, has been approved by directors of the two concerns. Terms, subject [o approval by stockholders of both companies, call for e*change' of $2.25 convertible preferred stocl of Flintkote for Diamond Portland common, share for share.

Flintkote also owns Calaveras Cement Co., of San Francisco.

PRODACTS of PROODESS

No doubt obout it, i/IOORE MODERN i ETHODS hove mode lumber-drying fqcilities o most profitoble investment for onymill, regordless of size or drying requirement. Moore Cross-Circulqtion Kilns-products of the progress which hos generoted from modern mefhods-<re so perfected thot lumber drying is sofer, more economicol ond more profitoble thon ever before! Why not osk o Moore Engineer qbout kiln designs which could put on end to your drying problem. You con expect o prompt replyl

ALIFORNIA SUGAR & WESTERN PINE AGENCY,Inc.

Gelotex Ploces Vqn Eyk in L.A.

David Van Eyk has been named a senior sales representative for the West Coast district of The Celotex Corporation, according to district manager Louis Matz. Van Eyk will serve dealers, builders and roofing applicators in Southwestern Los Angeles County. He previously spent six years as a general contractor in Albany, N. Y.

t]auuilk Stonq

Siaaaa .

llqrk Twoin on Wholes:

Mark Twain once'had a letter from an aspiring young writer wanting to know the proper diet for an aspiring author, and wanting to know if it were true that fish is brain food. Mark Twain replied as follows:

"Yes, Agassig does advise authors to eat fish, because the phosphorous in it makes brains. So far you are correct, but I cannot advise you about the amount you need to eat. If the specimen composition you sent is about your fair usual average, I should judge that perhaps a couple of whales would be all you need for the present. Not the largest kind, but simply good, middle-sized whales."

Redwood Producers Mqintqin Strong Bocklog of Unfilled Orders in April

Major redwood producers maintained a strong backlog of unfilled orders at the end of April, while redwood production and shipments slowed moderately to match demand.

Redwood production for April totaled 46,575,000 board feet, compared to 54,489,000 during March, and, 52,285,000 during April 1959.

Shipments of redwood by 12 major redpood mills reporting to the California Redwood Association totaled 46,846,000 board feet. Shipments during March were 49,401,W0, while April 1959 shipments totaled 53,209,000. Unfilled orders remained strong, totaling 80,108,000 board feet or approximately equal to redwood orders on hand at the end of March, as well as at the end of April 1959. New orders received during April totaled 48,429p00 board feet, compared to 51,485,000 during March, and 58,202,Offi during April 1959.

Redwood stocks held by the mills came to 413,558,000 board feet, a slight drop from March inventories of 416,390,000.

Foirfield R.emodeling

(Contlnued from Pago 10) and home supply center in the region, the yard is a real credit to the Noah Adams organization and the fast-growing community of Fairfield. "If you can't find it

Whotesate TIMBEn S amng

o Dougfqs Fir in sizes 24' x24'

o Pfqner copocity for surfocing to 24' x 24'

=SF==o Rennont fscilities for resowiqg |o 34" x 34'

we cdn't frnd it .we'll nokc ft

here-they probably don't make it" might be a suggestion for a new company motto, One of the fellows who's had a lot to do with the company's expansion and remodeling plans is Bob Adams, a third-generation member of the Adams clan. Bob, an LMA director of long standing, is typical of the young blood that is fast rejuvenating the retail lumber industry everywhere.

Now general manager of the organization, he has worked in every phase of the Noah Adams operation, at all of its outlets, and received a "second-to-none" tutelage under his uncle, veteran retailer George Adams, president of the firm.

F ounder of the orga,nization still bearing his name was Noah Adams, who first came West in 1904 a^fter 20 years in Minnesota, where he operated both a retail yard and sawmill. After a short stint with Ham-

mond Lumber Company, Mr. Adams opened his first yard in California at Ripon during 1909. In short succession, the dealer opened yards at Walnut Creek, Concord and Winters, later selling these yards in favor of conflning his operating' area to the Delta Region.

4OO or Hoo-Hoo Reveille

(Oontinued from Pago 14)

First flight, Ralph Bowma^n (?9-64-putter), Paul Gaboury (81-66-umbrella), Al Boldt (80-66-shirt), Fred Ziese (77-69balls) and John Weaver (82-72-balls).

Second flight, Bob Ra;rmer (95-63wedge), Bill Wray (106-66-shirt), Bill MacBeath (108-66-balls), Bob Macfie (9169-balls), Bill Johnson (92-70-socks) and Hollis Jones (92-71-shirt).

Ga.

Mrs. Ray Burdg, wife of the Noah Adams Lumber Co. manager in Clar.ksburg, registers 'em for the Falt- field drawings, at whlch some 62 prizes were awarded at almost $1,000 ualue. Winners' names were listed in page newspaper ad the following week, but a great many of them had been right in the retail yard for the drawings.

-and, of course, the usual goodies. What's a Grand opening, without plenty of hot coffee, soft drlnks, doughnuts, etc.? A local catering firm furnished more than 100-dozen doughnuts during the day.

Certified Killr-Dried REDWOOD Uppers

Polyethylene-wrqpped Pottern Stock ond Poneling.

' Our Stock includes 43 potterns of Siding qnd Pqneling . Plus 2l 'Moulding ltems ond All Sizes qnd Grqdes of Commons

Green Redwood sluds, loth, split polings, posts, elc.

C.R.A. stomped Sop Common qnd Better.

YounS in years but Manager Bergstrom is lo-year veteran with the Adams firm. Shown here In his new ofiice, Veryl was assistant manager at the Rio Vista yard until promotion to the Fairfield yard 18 months ago'

Top Photo: The Fairfield cltizens throng the store with the "Grand opening Door Prizes" sign on the table in the foreground behind the lawn chairs.

1959 Housing-Stort Estimqtes Revised Upword

The Census Bureau has published a new system of compiling housing statistics, increasing by 174,ffi units thegovernment's original estimate of housing starts in 1959.

According to the revised count, construction was begun on 1,553,100 units last year. This is l3/o above the previous estimate of 1,378,500.

Homebuilding in April 1960 provided special significance. The revised figures show that public and private starts totaled ll7,7W, compared with 110,400 under the earlier count. This raised the seasonallv adiusted annual rate of private starts to I,254,000, a I4/o'increase over March. The old series showed practically no change.

For the first four months of 1960, some 385,200 public and private starts were reported. This was 7/o more'than the old system indicated. The seasonally-adjusted annual

Construction in Los Angeles Heoding for Record Yeqr

Building construction in Los Angeles for the first quarter of this year substantially cxceeded that for the first three months of 1959, according to Building Superintendent Gilbert E. Morris. He said that permits valued at $166,766,123 were issued in the city prior to March 31, more thari $6 million over the same 1959 period.

Permits in areas served by the County department were nearly $2 million ahead of last year, with a value of $86,562,523, reports County Engineer John A. Lambie. The San Fernando Valley area was ap 42/6.

rate of private starts for the January-April period was 1,262,000, a 10/o increase over earlier figures. But the new series indicates that the homebuilding rate so far in 1960 is still 20% below 1959.

The new system, of considerable importance to homebuilders and allied industries, is a radical departure from the previous method of gathering housing statistics. After c_onducting its national inventory of housing in 1956, the Census Bureau found that about 25% of all new homes were not reported. It also discovered that homebuilding activity had been understated in each of the past ten years or more. In 1956 the discrepancy was about24.2/o.

The Census Bureau. which took over the task of assembling housing figures last year from the Bureau of Labor Statistics, has broadened its definition of housing starts and has made numerous other changes.

The agency cautioned that the new and old figures are "not directly comparable" and explained that comparison of 1959 and 19@ starts with those of earlier years would require some upward adjustments for the pre-1958 period. This may be und"grtaken later.

For the first tim.e, farm home construction, housing starts in Alaska and Hawaii and other changes are included. These account for a.bout five points of the l3/o total change in figures for 1959.

\Mhereas the old method relied chiefly on the number of building permits issued, the new compilation is based on actual construction. This is the guideline it uses :

"A housing start consists of the start of construction on a new housing unit, when located within a new building which is intended primarily as a housekeeping residential building designed for non-transient occupancy. Start of construction is defined as the beginning of excavation for the foundation of the building. A housing unit is defined as a single room or group of rooms intended for occupancy as separate living quarters by a family, by a group of unrelated persons living together, or by a person living alone. A housekeeping residential building is a building consisting

MICHIE B. FT(IYD SC(IN KEilNETH IY. TII{CIOER

primarily of housing units."

The new series thus includes both year-round and seasonal housing. It also covers housing of all values and levels of quality. This means that some low-income housing, heretofore unreported, will be included. Also covered are prefabricated housing, basement houses, shell houses, dwellings built of second-hand materials, and permanent and temporary units. Still excluded, however, are group quarters, transient accommodations, such as motels and hotels, house trailers and living quarters in non-residential buildings.

No separate figures were given for farm housing starts, the Census Bureau said, because of the prospect of "extremely high sampling error."

Summing up, the agency said its new system is geared to provide a much more accurate measurement of monthto-month changes in the housing picture than previously. The new series also is expected to show sharper changes from month to month.

Oil Compqny Acquires Sqn Corlos, 8,OOO-Home Proiect in Sqn Diego

Over 450 homes have been comoleted at San Carlos. the 8,000-home community in San Diego recently purchased for $7.5 million by the Sunset International Petroleum Corp. Another 500 homes are scheduled for completion by the end of this year, and scheduled starts are at the rate of 1,000 a year until completion date in 1968.

With a full complement of churches, schools, shopping centers, hotels, apartments, motels, parks and golf courses, the completely integrated project will represent a $200-mil- lion investment by the oil company when completed. The 4,000-acre development will accommodate more than 50,000 persons and be a "city-within-a-city."

Sunset International President Morton A. Sterling said the San Carlos project was obtained through acquisition of the Tavares Development Co., a land improvement firm headed by Builder-Developer Carlos Tavares of La Jolla. Sterling stated that the area would form the hub of San Diego's anticipated growth pattern. It is 12 minutes from downtown by auto and will eventually be laced by seven freeways and arterial roads.

(Tell them Aou sau it in The California Lumber Merchant)

Mory Pogonis Nqmed Officer

Fred Branch, president of Pacific Hardwood Sales Co. and Florida-Cal Corp., has named Mary Pagonis to the office of secretary-treasurer of both corporations. She is now located in Pacific Hardwood's Oakland ofifice after a year at Fort Lauderdale, where she managed Florida-Cal's ofifice.

WEST COAST SOFTWOODS -ANDIMPORTED HARDWOODS

FROM 1 SOURCE OF SUPPLY _

TRUCK -&- TRAILER * RAIL * CARGO

DOUGLAS FIR . SPRUCE

HEMLOCK o REDWOOD

PONDEROSA and SUGAR PINE

Softuoods dioision:

87E7Vz Bonner Drive Los Angeles 48, Calif.

Phone: OLeander 5-686r

Representing: -Nasipit iumber Co. O Manila, P.I.

MIXED .OR. STRAIGHT COMBINATION SHIPMENTS AVAILABLE

MrHocArrY

MAHOGANY and APITONC from Better Mills in the Philippinelslands...

MICO Brand Products for BuildingBAGAC Brand Products for Industrv

H ar da> o o d.hrtp ort dioision: l44l Huntington Drive South Pasadena, Calif.

Phone: MUrray 2-2BO]:

YARD: Pier 136 - Wilmington, Calif. o

L.A. Hoo-Hoo-Eltes Welcome

Five New Kittens lnto Glub No. I

Los Angeles Hoo-Hoo-Ette Club No. 1 initiated five Kittens into membership at the Concatenation held with the May meeting. They are

Mildred Dutton, E. J. Stanton & Son, Inc.; Florance Bardard, James S. Linderman Lumber Co.;Alice Anderson, Jameson Lumber Co., and Gwen Himes and Lillian Cascioppo, of Tarter, Webster & Johnson, Inc.

At the following meeting, June 13, the club installed the 1960-61 officers reported in the May 15 issue. Photos and a report of that meeting will be carried in an early issue.

Glen-Mcrr Door Hosts Open House

Phoenix, Ariz.-Glen-Mar Door Mfg. Co. hosted an Open House in its new plant at 310 S. 43rd Ave. here, June 25.

RETAIIUFAGTURED COl{illlElllAt EllGlllES for t0RK UFIS

cLAtKtowroToR - ro33HYstEr O IMI,IEDIATE DETIVETIES O "lcpco" Englm crc rold o o Exchcngc tch. lmm.did. Dcllvcry fm rtock m oll mo&lr of Cdflnmtd 3hort dglm crmblis.

o No moRE DowN-iltE o llllh Our Swi@, dm-timc on torn Fst-Llft it of th. v.ry mlnlmm. d* ilrc Englm roqulrod lwhidr will :cch you th. yory n.rt dcylpull ydtr old m dr* ;,.;|.1r*,f,,;ffi,Jnt o "lcpcc" ouorntGcd, o Low collPEflTtvE PRtcEs o You pcy no prcmlun ior thl3 Fort Sfvicc. All "Rcpco" Engino ore Gmpctltlv.ly p.lc.d.

_ WRITE OR, PHONE FOR ?RrcES -

12324 Contcr Srrrot, Hollydoh, Gclifornio tlEnda S97lt trlEtcrlf +15n5

Representing: Bislig Bay Lumber Co. Manila, P.I.

Buffet refreshments were served to several hundred visitors who toured the plant of the new Phoenix facility.

Benneft 2-Way Sqw lnstolled in Additionol Yords by Woyne Ervine

- Wayne C. Ervine, Dealer & Service, Bennett 2-Way Panel Saw, Atascadero, Calif., reports the following recent additional installations of the popular product: Stevens Lumber Co., Healdsburg; Crown Coach Corp., Los Angeles; Graham Lumber Co., San Rafael; Central Lumber Co., Hanford; LeMoore Lumber Co.; Hamblin's Lumber Co., Hanford; Lumber & Builders' Supply Co., Solana Beach; \{are Island Naval Shipyard, Vallejo; K-Y Lumber Co., Fresno; Friend & Terry Lumber Co., Sacramento; A. L. Stockton, Daly City, and Mcconnell Cabinet Shop, El Monte.

Paeifie Lumber Dealen Supply Ine.

25914 President Ave.; Horbor City, Colif. P.O. Box 667

DAvenporf 6-6273

Telephones: SPruce 5-3461 TErminol3-6183

ftlqnufqcturers ond Jobbers of SASH AND DOORS

TO THE RETAIT TUfiIBER DEALER

APcrinl-Yolrr-Holtte Vcrccrlion An Edirorial

Why not a "paint-your-home vacation?"

This question has been asked by a retail lumber merchant who says he tried it and found it good.

This would be a grand time to suggest to worlds of people, who up to now have always gone away for their vacations, to take their time ofr in their own back yards, with a bucket of paint and a brush. So says the dealer quoted above.

He said that most people love to paint, and fail to discover until it has been brought home to them, that painting is fun. It is fine but light exercise. It exercises new muscles. It means fresh air.

A couple that takes a paint-at-home vacation finishes with a pocketful of saved cash which never happens when they take a go-some-place vacation, and something more substantial than just some memories of a summer outing. Paint, you should remember, is a "badge of solvency" on a building. There are armies of insolvent buildings to be seen all over this country, owned by solvent people, and it is one sweetly solemn thought that the owners of many of these could use some paint and a few days of vacation exercise to bring these buildings up to their own level of solvency.

Yes, sir, it is probably true that millions of people in this country could adopt a painting vacation, and change

New Lift Truck Feotures

Hyster Company introduced three new lift truck features at the Material Handling Institute's New England Show, June 6-8, in Boston, Massachusetts, in addition to exhibiting a variety of lift trucks outfitted for various handling jobs.

WTASC to Meef tuly 12

The next meeting of the Wholesale Lumbermen's Association of Southern California (WLASC) witl be Tuesday, July 12, at7:00 p.m., at the Los Angeles Athletic Club.

the entire looks of the country; and win as extra bonuses some cash, a lot of grand exercise, plenty of fresh air, and a feeling of deep satisfaction that here is a form of vacation that pays off; soon and solid.

The ORIGINAL Crysrol Cleor Plostic Spor. A finish especiolly recommended for oll types of wood. Accenls, bequtifies ond relqins the origincl color. Suitoble for interior or exlerior usb.

Call or wrile us for tricl order. We guorqntee you won'l be discppointed.

IvIANUFACTURING CO.

162l No.lndiano 9lreel, Los Angeles 63

felephone: ANgelus l-O359

lO Kittens Goncqtenoted by Reoctivoted Honolulu Hoo-Hoo Club

Harvey W. Koll of the H. W. Koll Mill & Lumber Co., Los Angeles, and Custoeatian of the International HooHoo Supreme 9, took time for some important Concatenated business during his recent trip to the Hawaiian Islands on a Shrine convention and reactivated the Honolulu Hoo-Hoo club in his Custocatian capacity.

A large and enthusiastic meeting was held at the Wisteria restaurant there during May and 30 Kittens were initiated.

Officers were elected to guide the resurgent club. They are Clinton T. Hallsted, president and general manager, Honolulu Wood Treating eo., Ltd., president; Ed Shuman, vice-president; Joe Kim, secretary, and John Whitmarsh, treasurer. (President Hallsted may be addressed at 316 Sand Island Access Road (or P.O. Rox 3529), Honolulu 12, Hawaii.

IRINIIY RIVER

TUMBER SALES COMPANY

Following the Concatenation and reactivation of the club in May, the new officers held their first Executive Committee meeting, June 14, to choose chairmen and subchairmen for all the committees in the club's worthy work. As soon as the required regalia is received from tl-re Mainland, the Honolulu Hoo-Hoo will stage a formal Concatenation, probably within two months.

The Kittens initiated at the May 4 Concatenation were :

"Big 4 Brond" End-Woxed Precision Cut Studs

Harry Ir. Akltaka, ?1165, Americ-an Factors, Ltd.-Lumber Dept., Honolulu; Nathaniel Maynard Andrade, 71166, Midpac Lumber Co., Honolulu; Federlco Corpuz, 71167, American Factors, Ltd. -Lumber Dept., Honolulu; Alfredo Duhaylonsod, 71168, American F'actors, Ltd.-Lumber Dept., Honolulu; Maurlce U. Eklmoto, 71169, American F'actors, Honolulu; Robert Macharlane Ehrhorn, 71170, Lewers & Cooke, Ltd., Honolulu; Waldron Henderson, 71171, American Factors, Honolulu; Henry Sadatomo lltga, 71172, Midpac Lumber Co., Honolulu; Walter William IIoIt, 71173, Dept. of Agriculture & Conservation, Honolulu; Alexander Y. S. Ifo., itrr., 71174, American Factors, Honolulu; Richard I(. Honila, 71175, American F actors, Honolulu; Rlchard Arnold Kersenbrock, 7LL76, American Factors, Honolulu; Albert l(u.alll Lyman,7L777, Lewers & Cooke, Honolulu; Ian F. Martin,71178, Lewers & Cooke, Honolulu; itrames Yoshlnobu Mltsuka, 71179, Honolulu Sash & Door Co., Honolulu; Clarke I. Mizumoto, 71180, American Factors, Honolulu; Robert S. Muranaka, 7178L, American F actors, Honolulu; Vernon K. Nlshimura,, 71L82, American F actors, Honolulu; Michael T. Nohara, 71183, Hawaii Builders Supply Co., Honolulu; Kazuml Ogi,71184, American Factors, Honolulu; Tadashl Ogl,71185, Honolulu Wood Treating Co., Honolulu; David l(eith Rtnell, 71186 Honolulu Wood Treating Co., Honolulu; Noplo L. SalbleJo, 7118?, American Factors, Honolulu; rllro Sasa,ld, 71188, City Mill Co., Ltd., Honolulu; Rlchard K. Spencer, ilr., 71189, American F ac-

BOITNINGTON LI]MBDB OO.

74l6aledata DaAdaA'o

TO CATIFORNIA RETAIT YARDS

NEW ADDRESS: 43O - 40th StreetOAKLAND

(Moiling oddress: P.O. Box 3041, Ooklond, Colif.)

PHONE: Olympic 8-2881 . TWX: OA-4|O

o Douglos Fir

o Ponderosq qnd Sugor Pine

o Redwood

o Plywood

o Shingles qnd loth

Clint ]lalls!ed, Supreme 9 Custocatian Harvey Koll, with the Canadian gentleman who came over from Tokyo to serue as Snark at the Concatenation, and lim Lovell 60 attended event

tors, Honolulu; Willia.rn Ailolph Strlker, 71190, Counter Tops, Hawaii, Ltd., Honolulu; Kikuji Tojio, 71191, Hawaii Builders Sup- ply Co., Honolulu; Nagao Ya,m.ada,, 71192, Midpac Lumber Co., Honolulu; Lee T. L. Chang, 71193, City MiU Co., Ltd., Kaneohe, Hawaii, and Leslie ifacobsen, 71194, Jacobsen & Lundquist, Ltd., Honolulu.

Moy Conslruction to $4.5 Billion

The value of new construction put-in-place in M"y amounted to $4.5 billion, according to preliminary estimates of the Bureau of the Census. U. S. Department of Commerce. This was l0/o above the April level, about the normal increase between April and May, but 5/o less than in May 1959. The cumulative value of construction expendituris in the first five months of 1960 amounted to $19.6 bil7ion, 2/o below the comparable 1959 total.

The seasonally adjusted annual rate of total new construction expenditures in May was $53.9 billion, about the same as the April rate.

Private residential construction expenditures in May increased 8/o from the Aprit level, ilightly less than the usual seasonal rise and, therefore, the seasonally adjusted annual rate declined slightly from $21.1 to $21.0 billion. Residential expenditures in May were II/o less than in May 1959.

The cumulative value of private residential construction in the first five months of 1960 was $7.7 billion, 6/o less than in the comparable period of 1959.

Scolero Nqmed lo Western Pine Posf

Portland-Frank Scalero, 29, for the past three years on the staff of Spokane Architect Henry J. Swoboda, has been named trade promotion field represeniative of the Western Pine Association, with the Inland Empire-Intermountain region as his territory. Scalero will be working throughout the Inland Empire and as far as Boise, Salt Lake City, Denver and Billings, but will continue to make his home in Spokane.

Cleqr Oqk Thresholds

Rod qnd Spircl Dowels

PTYWOOD

Wood Finishes, Glues qnd Hordwood Speciqlties

A. Club 2's Harvey Koll (standing) with tl€ad-Table Hoo-Hoo: lohn Whitmarsh, Jim Lovell, Carl Kufferath, Joe Kim, Dick Gray and others

-HEI.P WA}TTED- -POSITIONS WANTED-

WE ARE EXPANDING and need TWO Additioral SALESMEN. Excellent opportunity for GOOD MEN. Apply in writing giving all of your qualifications, expected remuneration and other pertinent information. NO PHONE CALLS, PLEASE. Send your information in writing and we will call you for an appointment.

P. O. Box 325

INLAND LUMBER COMPANY

Rialto, California

LUMBER BUYER & Sales Mgr. for well-established San Joaquin Valley wholesaler. Someone with sales following of lumber yards in Sacramento-Bakersfield area preferable. Well-rounded merchandising knowledge of Douglas Fir, Pine & R'edwood eesential. Good opportunity for right man- Replice confidential.

Address Box C-2995, California Lumber Merchant

108 Weet 6th St. Bldg., Room 508, Is Angeles 14, Cdif.

MAJOR lumber manufacturer with expanding .wholesale dept. has Opening for Young Man with wholesale experience in Western species. Must be willing to relocate in large Southwestern city. Give full particulars. Replies strictly confidential.

Address Box C-3007, The California Lumber Merchant

108 West 6th St. Bldg., Roonr, 508, Ircs Angeles 14, Calif.

WHOLESALE SALESMAN for SoCal wanted by active Northern Calif. wholesale company with top mill connections, now selling 6@/a Redwood, 4oo/o Fit. Top salesman required, experienced in green and dry Redwood.

Address Box C-3fi)1. California Lumber Merchant 108 West 6th St. Bldg.,'Room 508, Los Angeles 14, Calif.

LONG-ESTABLISHED and well-rated San Francisco wholesaler desires experienced lumber salesman with knowledge mostly of Inland species and rnills. Desire someone with Eastern customer relationehips,

Address Box C-3011, The California Lurnber Merchant

108 West 6th St. Bldg., Roorn 508, Los Angeles 14, Calif.

CONTROLLER-CHIEF ACCOUNTANT. Experienced in handling multiple unit books, preferably some IBM and construction knowledge, Growing California retail and construction company.

Address Box C-30(Xl, California Lumber Merchant

108 West 6th St. Bldg., Room 508, Los Angeles 14, Calif.

LINE YARD SUPERVISOR. Experienced retail merchandiser wanted to supervise group of Calif, yards.

Address Box C-2998, California Lumber Merchant

10E West 6th St. Bldg., Room 508, Los Angeles 14, Calif.

LUMBER YARD MANAGER-must be fully experienced. Top salary and percentage-San Francisco area.

PHONE: Plaza 5-38@

LUMBERMAN-MANUFACTURING, 12 Years Manaser Milling-In-Transit Operator. Thoroughly exp€rienced in Plant operations, Trafrc, Sales, Credits and Certified Dry-Kiln Operator. Previous experience Wholesale and Retail. Excellent references.

Address Box C-30O5, The Californra Lu,rnber Merchant

108 West 6th St. Bldg., Room 508, Los Angeles 14, Calif.

WHOLESALE LUMBERMAN with l7 yeare' experience largely Buying, also Accounting, Credits, General Office work and Administration. Previously 3 years Retail experience. Excellent references. Not presently employed in Lumber.

Address Box C-3008, The California Lumber Merchant

108 West 6th St. Bldg., Room 508, Los Angeles 14, Calif,

LUMBERMAN with rnore than 20 years experience. Sawmill, Buying & Sales 14 years in SoCal. Seeks position with Wholesaler or Distribution Yard.

Address Box C-3009, The Californira Lumber Merchant

108 West 6th St. Bldg., Room 508, Los Angeles 14, Calif.

AVAITABLE-Lumberman with Sawmill, Wholesale and Volume Retail Sales Experience. Will Relocate.

Address Box C-2999, California Lumber Merchant

108 West 6th St. Bldg., Room 5{lB, Los Angeles 14, Calif.

-CONI{ECTION WANTED-

EXPERIENCED Lumberman in Softwoods, Hardwoods, Plywoods & Millwork, successfully self-employed but not wishing to enter field on own again, seeks connection with live, ambitious lumber concern. Excelletrt health, unmarried, free to travel all or parttime: known as top-flisht salesman with imasination and forcefurl time; top-flight im approach. Salary secondary to good incentive imagination forcefu,l rch. plan.

Address Box C-30O4, The California Lumber Merchant approach. Salary

l0B West 6th St. Bldg., Roorn 5G, Los Angeles 14, Calif.

-YARDS crnd StrTES FOR SALE/LEASEBUILDING

Supplies, Sash, Doors, Hardware, Paints, Plywood, everything except rough lumber. Grossed over a million dollars in 1959. All small contractor business and homeowner trade. No sales to tracts. Located in geographical and population center in San Diego, Calif., on U. S. Highway 80. Will sell at cost of inventory and equipment to reliable party with sufficient funds to take advantage of necessary expansion for a potential three to five-million yearly gross. Will lease and build additional building. Approx. 2fi acres, less than one mile from new May Company, now under construction.

Address Box C-3006, The California Lumbcr Merchant 108 West 6th St. Bldg., Room 508, Los Angeles 14, Calif.

FOR SAIE OR LEASE

lUIliBER, BUILDING SUPPLY & HARDWARE ESTABIISHI/IENI, locoted in heort of lown, focing on iwo slreets, Big Beor Loke, So. Colifornio'r mosf populor oll-yeor mounloin resorf.

Principol business building 2-story provides modern 3-BR, Apr.; 6 Supply buildings;2200-sq. fl. covered lumber sheds; Looding dockr, elc.

OWNER RETIRED. 207o Net on $120,000 yeorly gross. Price $45,000 for Raol Estqte & lmprovements. Excellent Terms oftered, $5,000 Down will hondle purchose.

AN EXCEPTIONAT OPPORTUNIIY, A TERRIFIC BUSINESS POTENTIAT WITH UNtll,lllED POSSlBItlllES. For porticulors, conlqcl owner:

M. J. GATOV 552 North Pork Ave.Ponono, Calif. Phone: NAtional2-6514 or (Evenings) NArionol 2.8771

DOOR. HANGING ftIACHINERY

Now You can turn out Pre-hung Doors qulckly and accurately for your Contractor customers, The operator merely places both th€ door and iamb in the KVAL Routing-Boring Machine and does not have to shift them during the operations of boring, routing, and applylng hinges. tvritt lor tho f,Yll Catrlog descrlbing this machin6 and others tor manufacturlng and slzing doors and plywood.

wooDwoRKrNG PLANT L. A. AREA. NOW NETTTNG $a0o0 MONTHLY ON gso,fllo SALES ASSURED Sy CONTRACTS. VERY ATTRACTM DEAL TO RESPONSTBLE PA,BTV; POTENTTAL $100,000 MoNTHLY ron Gobu sno_ DUCTION MAN_SALES WILL BE PROVIDED BY PRESENT OWNERS. SELL CORP. OII ASSETS; $tqooo wrtl- HANDLE. GIVE FULL RESUME OF EXPERiSftCP.

Address Box C-301Q The California Lunber Merchant

108 West 6th St Bldg., Roorn 508, Los Angeles 14, Cdif.

IDTAL CASH-&-CARRY YARD with proven record, €stablishcd over 5 years in fast-growing San Mateo loaetal commirnity. Clean store-invcntory, S7,5(Xl; combination showroom and warehouie build_ rng, S7,500; six-wheel truck, gl,fiX); new Xrick-up, $Z,OOO. Lease gl50 per gronth, two years to run with $.year rrenew"al'opdion. $10,000 wiu nancle, Dalance ea3y tenns.

Address Box C-2990, The California Lumber Merchant

108 West 6th St. Bldg., Room, 508, Los Angeles 14, Calif.

REAL OPPORTUNITY for aggressive young fellow to cash in on retail operation in booming aiel. t5 yeirs'present manacement. store excellent shape; fnventory $lZ-$14,00O and valuable 1-SOXZSj real estate; horrse and qhe$s_on property, S20,000 on inventory and real estate rill start a deal. Ownir ietiring to perrnanent fistinc in this wonderful recreational area. Contact:-f-vG tvt. titus_tIiUS- LUMBER CO.-P.O. Box 86?, Big Bear tai.e, Ciiit,-t[one:-soloi. Cdif. EstaAhhod over-35 yeare_in center of rich-F;-id-;;;: consists of rrardware stor€-and Lurnbei sneas o,n tt*ee soiroi-li. LoIg, plg"- Housc dso on 50x16!ft. bt ;djoGins t;d p;;Gty. Bids will be accepted.

GRENFELL LUMBER COMPANY

P.O. Box 570 . --- COf.USa, Calif.

II4_9DEBN PLYWOO,D PLANT and SAWMILL F.or Sale at Willits, Calif" 138 miles ngrth of San FranciscJ on U. S.-Hliil*rv ]0t gnd No,rthwestern Pacific Railroad. writi or ciilroi'itlu-Jdriiet Drochure.

John E. Cantlg+ P.e. Box 1029, Eureka, Calif.

Phone: Hlllside 3-2001

2_ to 5 Acres M2 on Santa Ana Freeway. Nice offices. Black-too. StoJ1g" s-hedq Cut-up ptagt and Dry kiln. aaiicenfiotff;;fri

A".rt;1tff5:t.Lons or short-term lease' Phone: RAvmond 3-3221

IF YOU WANT TO SELL YOUR YARD, GIVI US A RING o Lumberyard Cq4_$ryCAl_ll lroters for'oner /O years o TWOHY LUMBER CO.

714 Vyeet Olympic Blvd., Los Angelcs 15; Rlchmond 9-8246

-EQTIIPMEI{T FOR SAI.E-

HEAVY FORK.LIFT TRUCKS

"'Tfr$.:; #,llRst"""

822-[%hAvenue NEPtrure &9428

Oakland 21, Cdif.

MANDRELL for High-Speed PRE-FIT DOOR Unit Ass€mbly. Qesigned _and -buil! by Vernon Qronquist of Doorway Mfs. C-o. Never used. Price-$950.

Address Box C-3frF, California Lumber Merchant l(B West 6th St. Bldg., Room 508, Los Angeles ld Calif.

Everyone Recds These Poges-Just like You

Californio Lumber ftfERCflANt4ZE

All Your rillonts Here

J, JLu Joonn

New Product Proffts.......--.--..2. 22

Vagabond Editorials.....-. .........'...20

Personals .-. ..28.'50

Obituary ....... .......S+

Coming Events Calendar.........-..39

National Forest Products Week Goes Into Forward Speed.-...---.-.._....--- I

Rugg Lumber Holds Second "Iubilee" Sale at Upland Yard-............_._ 6

Open House Shows Remodeling of Noah Adams Fairffeld Yard........._..10

Over 400 Attend Oakland Club 39's "Best Hoo-Hoo Reveille Ever"....l2

Tarter, Webster & fohnson Hosts Dealers at Grading Sessions....-..-..-.16

32 Seattle-area Dealers Attend WRlA-sponsored Training Course.----...24

Frank Curran Lumber Co. Starts "satuiday Merchandisi-ng"..........-.....39

Stan Murphy Heads Calif , Forest Protective Association... -.*_.................49

Panel Sessions Stimulate Buildine Material Distrs, Meetins..--.................44

So. Calif. Wholesalers Leam A5out "Proff t-PIannin e"......1.. _............45

1959 Housing-Start Estimates Revised Upward...-..-.....".--_-.--..-.-..._..._----56 'A Paint-Your-Home Vacation"-An Editorial--..-...-

ADr'E]ITISERS INDEX

tAdstbl|€ *pcc In ollcmata l$mr (TeU them gou satD it in The Califonb Lumber Medwnt)

Dee Lumber, lnc,-...-...-_--......__.... *

Del Valfe, Kahman & Co.----....---.57

Diamond W Supply Co....._--.--..--.*

Diebold Lumber' Co., Carl....-.....42

Donover Co., Inc..-_-----..___...._-._ * Dooley & Co..--.--..--..----..-._-----.--.-. *

Douglas Fir Plywood Assn.-.-..... *

Durable Plywood Sales.-.-..Cover I -E-

Emsco Plywood..

Essley & Son, D. C.....---.......-.-..-25FFairhurst Lumber Co...------.-.-..-...--22

Farris Lumber Co.....-.----...--.----.---..52

Fern Trucking Co,.....-------..--------.-.. 7

Fountain Lumber Co., Ed........-.-- 3

Freeman Co., Sfephen G......--... *

Fremont Forest Products..........-..-31

Sierra Redwood Co.------.-..----------.. *

Silbernagel, Inc., George J.---..---31. Simmons Hardwood Lbr......--.---- r

Smifh Hardwood Co., L, R.-..----Smith Lumber Co., Ralph L.-.--.---24

Smith-Robbins Lumber' Coro..---..33

So-Cal Building Materials Co..---.. *

South Bay Lumber Co,-----------.--..36

Southern Calif. Lumber 5ales....--.{5

Stahl Lumber Co.-----..-..------.--....--.56

Standard Lumber Co,, Inc.--....---. *

Stanton & Son, E. J.--..--.--.......--.- 9

Strable Lumber Company--.....---.. *

Sfrait Door & Plvwobd..-...Cover 4 -T- Tacoma Lumber Sales, Inc..--.-.-.-.21

Talbof Lumber Co.-...-.--..-...-.----..-*

Tartor, Webster & Johncon-.Cover 2 Triangle Lumber Co.--..------.--. t

Trinify River Ibr. Salcs Co.......--60

fwin Harbors Lumber Co.........-... *

-u- U. S. Plywood Corp...--................ r Union Lumber Comp1ny..............

Unired whsle. Ibr. co,.-..........-.-. r

-v- Van .lde Lumbcr Sales. Ray........35

Visador Co., The-......-.-..----.........-..11

Galleher Hardwood Co.-....----.--.*

-G-

Gamersion & Green [br, Co.---.--45

C*orgia-Pacific Corp...-.........-.--.--*

Georgia-Pacific Warehouses-...--.. *

Gilbreath Chemical Co.....-------.-... *

Globe Intl. of Calif., Inc............. *

Golden Gate Lumber Co.----....--.*

Gosslin-Harding Lumber Co,........ *

Grace & Co., W. R.--..--........---..... i

Great Bay Lumber Sales---..------.-*

Great Western Lumber Coro.-----*

-w- Ward & Knapp..............................4tt

WErren Southwest, Inc....---..----....59

Wells Custom Millwork........-.--..-.39

Wendling-Nathan Co..-------..-.-.--.-21

Wesl Coast Lumbermen's Assn... *

West Coast Screen Co.....---.----.... *

Wgst Coast Timber Products---..... *

Western Dry Kiln-----....-..--------...---51

Western Forest Products of S.F. r

Wesfern Forest ProductE Co.-----.4it

Weslern Lumber Co.-----...-------.---.

Haley Bros.-------. ------------...-..-------- 29

Gulf Paciffc land & Lbr. C6....... -H-

Hall Co., James I.---,------...---------..61

Hallinan lAackin Lumber Co.--..-.56

Hanen Forest Products Co.--....-.59

Hearin Lumber Company.----.---..--_51

Hedlund Lumber Sales, Inc...--.._*

Hendrick Co., J. W.....,.--.....-........33

Hexberg Lumber Sales....-.....-.-----. *

HigginE Lumber Co., J, E....-----..43

Hill & Ailorton, Inc...-.....-----...---..-25

Hill Whsle. [br. & Supply Co.....30

Hobbs Wall Lumber Co....-..-.--.*

Hollow Tree Redwood Co.-.--...-..48

Holmes Lumber Co,, Fred C.-..-,{l

Hoover Co., A. t.---..--..--.-.-.-.---..... *

Hufi tumber Co......-............-.........50

Huntcr Woodworks.....---.--.-.......---.57

Western A4ill & Lumber Co..-.----- r

Weslern Pine Association------------ r

Western Pine Supply Co.--------.--*

Weyerhaeuser Complny....-..--.---*

White. Harry H.------.-------------....--.. *

Wholesale Foregt Prriducts Co... *

Whlse. Lumbermen's Assn., So. Calif.-.....------..--.----.---------...-. *

Wilhold Glues, Inc.--------.--------*

Windeler Co., [td., George.----.-. '

Wood Conversion Co.---.---..-..-.... *

Wodside Lumber Co.--------.-...... r

Wright Lumb€r Sales, Paul....----38

of our Torronce plonl

Main office and Western Sales office:

P.O. BOX 2065, Torrance, Calif.

FAirfax 8-3540 TWX TNC 4286

Eastern Sales office:

165 West Wacker Drive, Chicago 1, Ill.

RAndolph 6-588r

TWX CG 729

Sawmills: Arcata. Calif. Crescent City, Calif.

"get acquainted with OBEECHE I,:. OOO

from A Plywood from the foresfs of WEST AFRICA, principolly NIGERIA ond ihe GOLD COAST, ond from the FRENCH CAMEROONS qnd The IVORY COAST.

OBEECHE is o cleon, creomy whife wood, somefimes referred to os AFRICAN WHITEWOOD, which weolhers to o light brownish color wilh o foirly open uniform groin. OBEECHE is o stqble wood.

OBEECHE Plywood, when used in ihe mqnufqcfure of Flush Doors, odds fo lhe decor ond conlribules to the motif of homes ond industriol buildings, ond is so versofile thot il moy be sloined in its nqturol form or pointed.

OBEECHE, while luxurious, is in lhe moderofe-price ronge of plywood ond moy be motched wilh room poneling.

Ask Us for Somple Cuts of OBEECHE When Considering Your Door Requirements. Trocts Equipped wirh OBEECHE Doors in Both Point ond Stoined Grqdes Moy Be Inspecled by Appoinlment Through Us.

QUATITY FIUSH DOORS PRODUCED THE WEST FOR WESTERN USERS!

Monufoctured by Stroit . to Stoy Stroightl

Atl

STRAIT DOORS Are lo0o/o Lumber ond Pressed Under Heot in Our Modern Plqnt

Now Producing 60,000 Louon Door Skins Monihly fo Supply Stroit Doors

Also Stroit Slide-o-Fold Wordrobe Doors Avoiloble for Every Decor

Core

WE NOW STOCK FtR DOORS-Glqzed or Unglozed