The California Lumber Merchant - July 1962

THE CALIFORI\IA LT]MBER MERCHANT

Forty Years . . o

By Jack Dionne

E ORTY YEARS AGO, The California Lumber Merchant

l' first saw light of day. It's been a long time. During those forty years this journal has followed the lumber industry of the West through countless ups and downs. It saw panic, the years of the Great Depression that followed, World War Il-and it weathered the storms.

It began publishing on the lirst and fifteenth of each month and has never changed. During those years many lumber magazines made important changes in their schedules, while still others disappeared from the scene. Changing from weekly to semi-monthly, and from semi-monthly to once a month happened to a long list of lumber magazlnes.

Pardon us for bragging, but it seems only fair to report that during those forty years we uever missed an issue and never failed to meet the payroll and other expenses promptly. Even in the depths of the depression we never failed or

faltered. There have been a number of fine men who contributed their share to make the magazine both useful and popular. '

We have gone through periods when the lumber business was so good you could sell full page contracts over the phone-ind through other periodi when we couldn't sell iny ads at anv price. The history o{-the lumber industry has provided -countless changes, and -the l\ferchant has laborid to keep in step. And, thank the Lord, it is still here, still useful, reipected-and still ambitious.

Let us closi this short history with a story. The first year of the Merchant's life, I made a sPeech to a- large-convention of retail lumber dealers. I was introduced by a grand gentleman of those days who, introducing me,- said: - "The" gentleman I am introducing to you reminds me ,rery muJh of Abraham Lincoln. He reminds me of Lincoln in iwo ways: he is twice as ugly, and he hasn't half as much sense." And thus, I got my first introdttction to a' group of California lumbermen.

(For Tcble of Contenfs, See Fqge 78)

An oppropriqte phoro of yesterdoy for our onniversory issue: this view of the Podland Lumber & Mfg. Co. on lhe we3l side of rhe Willomette River in po*lona, ihe mili, builf in fhe early teOO's, *o. o-n"d ond opercled by L. J. Wentwofh qnd George K. Wenlworlh, Jr., pioneer lumbermen' Phoio courlesy of

W. Neth, longrime lumber wholesoler of Soulhern Colifornio.

Conservafion in California Past Present

Future

A T THE close of the Cir-il War A there began to develop among a few individuals and groups of citizens, a campaign to preserve and perpetuate some of our vast national heritage of wildland resources. There r,vas great controversey over the disposition of the unsettled public domain. much of which was enentuallv transferred into our present Nationai Forests.

In California a few citizens decried the waste caused by deliberate or carelessly ignited forest fires. A threeman State Forest Commissiorl was created by staute in 1885 and allotted $5,000 for the first two years operation. After a rather stormy period involving many political squabbles, the Commission was abolished in 1893. When George C. Pardee became Governor in 1903, he joined with Gifford Pinchot to provide for a joint state-federal survey of the forest and water situation in California. As a result of this survey and the politics developed during its progress, the legislature was persuaded to create the offrce of State Forester and a new Roard of Forestry. The first appointed State Forester wis E. T. Allen. He remained only for about a year but he labored mightily to build up a fire protection system

composed of volunteer fire wardens. In l9l9 great t,hings happened for forestry in the legislature. The State

by ETMER F. OSTER,I AN Supervisor of Conservolion Educotion

ond DAVID K. MACK

Forestry Troinee Colifornio Division of Forestry

shed protective measures. This made possible, in 1919, the hiring of the first four State Forest Rangersby the State Forester. The next season ten more Rangers were hired and the "protected" area rose from 3.5 to 8.5 million acres. By 1922 there were twenty-one Rangers and two State Lookouts.

Forester rvas granted authority to enter cooperative agreements with persons and agencies to engage in fire protection, and the sum of $25,000 was appro- priated for such work durins the 1919 and 1920 seasons. Separate State ap- propriations had been made for several years to l-relp protect a few important watersheds in southern California. The Weeks Law provided matching funds to the states from the federal governrnent for certain fire control and water-

In 7924 a new and broader cooperative law was passed by Congress replacing the federal Weeks -Law of 1911. It was called the Clarke-McNary Act. This legislation provided for fecieral aid in the protection of state and private lands. Viewed in respect to its cumulative effect after its mlnv vears of operation, the federal Ctaike-McNary Act of 1924 must be acclaimed a-s one of the greatest single steps on the part of government toward forest land conservation in this Nation. Conservation leaders in California played a very active part in securing the passage of this legislation.

A bill was introduced in Washing- torr irr 1922 to appropriate money to establish a forest experiment station in California. The 6itt passed but money wasn't made available until the 1926-27 fiscal year. Ry July, 1927 the specialized business of research into forestry problems in California was at last established upon a sound and permanent basis. It has thus continued and expanded. The station is now known is the Pacific Southwest Forest and Range Experiment Station.

The great Depression of the 1930's had a great influence on the attitude and philosophy toward natural conservation in the general public and public officials. Work camp programs are

ElfiIER F. OSTERTAAN

DAVID K. MACK

Old fime Oxcn logging in Cqlifornio

PALCO EXC LU S IVE!

One order, one source, one car. That's the efficiency of Palco's exclusive mixedshipment service. You can fill inventory without the overburden of carloads when l. c.l. lots will do. Yet you pay low carload rates, and a big plus feature is the quality material you get. Finest Palco Architectural Quality Redwood siding, lumber, and specialty items. And the best looking Fir uppers and plywood you've ever seen ! All these fine products, expertly kiln dried and placed into carefully loaded cars to protect their quality and sales appeal right to your yard. Send for our Palco Mixed Car folder.

commonly said to have advanced the material progress of forestry agencies twenty years or more ahead of normal anticipated accomplishment. California fathered this movement with State forestry work camps that were the forerunner of the Civilian Conservation Corps program that contributed so much to conservation.

To strengthen cooperation with the states -in forestry work and also pro- vide farmers with low cost forest planting stock, the Norris-Doxey Cooperative Farm Forestry Act was passed in 1937. The federal sovernment carried on a forestry asJistance and conservation education program as authorized by this legislation.-The attack on Pearl Harbor in December 1941 caused a violent change in lesislative attitude toward fire protectioi. Up to this time, requests foi any substantial increase in ihe budget of the State Division of Forestry had been turned dorvn. The Legisliture in a special session appropriated four million dollars to triple the Division's fire organi- zation. This presented a most formidable task in a Nation rushing into war preparedness. Despite great difficulty in securing personnel and equipment, the Division did not fail.

More than 'a half century ago a few states endeavored to regulate by law the manner in which forest products were harvested upon privati lands. Private industry proved forests can- not be conserved and wisely used merely by enacting laws which stipu- late this shall be done. Many legal codes contained scores of such la*s. excellent in intent. but unenforceable because they wer.e not based on sound

economics. In California. definitelv with the assistance of leaders in the industry, a Forest Practice Act was written into law in 1945. The law defines four major forest practice distrjcts and provides for the appointment of members to respective committees in each district. The committees formulate rules designed to protect forest land for harvesting in a- manner that will insure continuled forest regeneration. After the rules are approved they have the force of law. It is interesting to note that forest harvesting in its several forms has more than doubled in volume since the Forest Practice Act became law.

Fire- prevention also made worthy gains in the Forties. Educational programs and campaigns designed to^ en- list public support for forest fire prevention saw their beginning. While-the U_nited States population grew from 132 million in 19,10 to l80-million in 1960, the number of forest fires dropped from 195,427 to 103,387. This is i -decrease of forty-seven p,ercent in the number of fires while population zoomed thirty-six percent. Duiing the same perio'd acreage burned wai reduced eighty-three percent. California's fire prevention activities contributed heavily to these statistics.

A regionwide campaign was initiated in l94l by the Conservation Association of Southern California. a private- organization that had begun !o^r^e.st frre prevention work as early as 1924. Recognizing the success of -this educational effort, the War Advertis- irg Council (now the Advertising Council) decided to include forest firi

prevention as one of the essential nationwide campaigns necessary in the war effort. Consequently, "Smokey" the Fire Preventin' Bear, was officially adopted as the symbol of this national campaign in 1945. The "Smokey Bear" program is now a cooperative campaign between State Forestry Departments and the United States Forest Service with the assistance of the Advertising Council. The popularity of Smokey is without equal. In fact, Smokey became so popular so fast that Congress actually had to step in and protect him with legislation ap- propriately called the "Smokey Bear Act." Smokey's live counterpart lives in a zoo in Washington, D.C., and is far and away the biggest attraction among all the animals there.

The California Fire Prevention Committee, in 1947 adopted the slogan "Keep California Green and Golden." Today, the Committee membership approaches five hundred. These state leaders represent informational services, business, industry, agriculture, labor, and government. Using statewide educational outlets and channels available to their particular business or organization, these citizen representatives are now responsible for a large share of the forest fire prevention information that is seen and heard by the state's urban residents. There are many conservation groups active in California. The forest industry's "Keep California Green" program and the work of the Redwood Region Conservation Council are outstanding fire prevention efforts. The Conservation Association of Southern California is contintring the work started in 1924. Many other groups contribute immeasurably in conservation activities.

With California's past achievements in mind, one should not be complacent or self-assured about the future of conservation in California. Ideas that were once thought to be bizarre and unrealistic are now operational and effective. Fire suppression research and experimentation offer new hope in reducing the size of major forest fires. The use of aircraft, both fixedwing and rotary, is a relatively new and useful tool. Chemical fire retardants are being used more extensively every year. Equipment engineering is providing the fire control agencies with more efficient, versatile types of apparatus. To further this imaginative and effective research, construction rvill begin this year on a western fire research laboratory of the United States Forest Service to be headquartered at Riverside, California.

Pre-planning is a much used term in modern fire co,ntrol. We will, within not too many years, see a complete fi rebreak network constructed throughout the valuable watersheds of southern California. This form of land treat(Couiru^ted on Page 96)

r

llodcm Doy togging

Ready Hung Door Plans New Era Of Lumber Dealer Relations

A FTER MORE THAN a decade of / I leadership in the packaged door unit field, the Ready Hung Door Manufacturing Company of Southern California has embarked upon a new era of lumber dealer relations. "We are going all out," said Mr. C. B. Ramsey, Secretary-Treasurer of the company, "in getting the lumber dealer back into the door picture."

From studies made thus far. Mr. Ramsey indicated that very few yards are selling all of the components which make up a Ready Hung Door package. Door frames, which seem to be the item that leads the list in most yards, are nevertheless supplied to less than half of the accounts which are customers for lumber or some other basic material. Hardware is at the bottom of the list with an average dealer selling finish hardware to less than lo/o of accounts who are customers for lumber or some o,ther item in the buildi.g.

Because a Ready Hung Door consists of jamb, door, casing, stop, hinges, lock, and labor, it is obvious that the sale of this package vi'ill go a long way toward building up the volume of the average yard.

In addition to the increased volume, Mr. ltamsey felt that the Company

Secretory-Treosurar

also has simplicity of operation and lowered overhead to offer since onlv one phone call, one invoice, and oni delivery account for the six components in the package.

Throughout the years of their opera- tion, during which the largest home builders in the United States have continuously used their product, some lumber yards have consistently built up their business in components such as this while others have adopted more of a "wait and see" attitude. Whereas ten years ago the principal dealers of Ready Hung Doors were

relatively few and isolated, today the company has more than a hundred active dealer accounts. The number is rapidly growing and this is attributed by the company to a more aggressive attitude toward this phase of the business.

Other factors are the wide success which components are having in the entire construqtion field plus the new attitude toward modernization, alert retailing and promotion which characterizes today's progressive dealer. There is little comparison with a similar operation of ten years ago. ,

Reader response to Ready Hung Door advertising seems to be at an alltime high. When asked the explana- tion for this, the General Sales Manager indicated that in his opinion it is due to the gradual upswing in residential and light commercial construction. Hundreds of builders are coming back into the market who have experienced the satisfaction and convenience of using Ready Hung Doors during the era of large tract development but .ivho have been out of the market as builders for the past several years. Once having worked with components, these men are reluctant to go back to parts and pieces, just as a man who has smoked standard cigarettes for years would be reluctant to again start ro11ing his own.

At the present time, the company is servicing the entire Southern California area from it,s Burbank plant and with its own delivery equipment. It is in a position to promptly take care of whatever reouirements marr develop in its field.

Mr. Ramsey states that he has been particularly impressed in recent months rvith the tremendous upsurge in remodeling and home modernization which is creating a growing markqt of vast proportions.

When an owner-occupied house is being remodeled, it is impo,ssible to get the working crew out fast enough to suit the owner or to "close the house up" fast enough to suit the contractor doing the work. Into this picture Ready Hung brings a complete package which can be installed by anyone in 15 minutes, and has often been installed by a good finish man in as little as 5. This means that a hole in a wall or to the outside can be closed with a well-fitted. good-looking door almost as fast-or faster. than the hole can be made. This is equally true in the case of the addition of extra rooms.

In the apartment house field the de-

C. B. RAMSEY

Ready Hung Door booth wos "ollention gctte/'ot recent Southcrn Golifomio Lumbcr Arrociqtion convcntion.

mand fo,r a fast finish is Predicated upon slighfly difierent reasoning. Here, too, the contractor wants to get the carpenters out and the painters in as rapidly as possible. However, his primarv concern is often the interest whiih is being paid on the loan and the rentals which begin coming in as rapidly as tenants can be moved in. There have been numerous instances where two good finish men have cornpleted the entire finish of a 12 to 15unit apartment house in one day bY using the Ready Hung Door package. Lumber yards also have a responsibility to bring to their steady customers among the custom home builders the latest and best products in the component field. These will improve the efficiency of their operation, give greater owner satisfaction, and enable them to compete on a more even basis rvith the large tract developer rvho oftentimes achieves a part of this ef6ciency due to the size and scope of his operations. It has been the experience oi the Ready Hung Door Manufacturing Company that once a builder in this category has used its products he almost never goes back to the old conventional way of casing and hanging doors. After the inveution of the selfstarter on automobiles, no one would any longer buy a car that required hand-cranking. Neither will the builder 'n'ho has experienced the ease and speed of working with power tools revert to production by hand tools. Packaged doors such as the Ready Hung line are just another step in the process o,f doing a job faster and better --under controlled conditions-so that the builder can achieve the most results with the least expenditure of effort, labor, and superviiion.

It is true that the introduction of arly new product requires management supervision to see that employees are rvell indoctrinated in the sales, handling, receipt,and storage of such prod-

ucts. Employees should know what they will accomplish as well as their limitations. Because of the multiplicity of the items which they carry, it may be that this has not been giver-r the attention it deserves at the yard level. These oroblems certainlv deserve an increasing amount of aitention from the manufacturer at his level. Ready Hung has made substantial progress in this direction and has capable men available to work with the dealer at every opportunity. Mr. Ramsey points out, however, that there has been a tremendous distribution of the company's product over the past decade and a resultant familiarity rvith it by thousands of building contractors. The lumber yard's contribution therefore is more one of supplying information concerning availability rather than being burdened with builder education which has been done, and is continuing to be done, on an extensive scale.

As rapidly as possible the company is incorporating the names of its cooperating dealers into its builder advertising program and it is only necessary for well rated yards to drop a postal card to the Company at Post Office Box 707 in Burbank, requesting inclusion, if they would like to participate in this program.

In an era when profits are being squeezed in all directions, products such as this have much to offer the dealer. lle can offer his customers a oroduct which is exclusive in the sense ihat it has patented features not found in low-priced competitive items. His repeat business is remarkably substantial. He sells all six items in one pack-

age, and the total dollars and cents profit on these items is considerably better than the limited profit which is to be made on conventional materials.

Mr. E. A. (Andy) Anderson, well known and respected among West Coast lumbermen, is in charge of the program with lumber yards. He will welcome requests for further information or an opportunity to discuss any problems which an individual dealer might have. This may be the year of the "big break-through" on component building. There was never a better time for the dealer to get in on the picture than now while interest in such products, and Ready Hung Doors, are at an all-time high.

Cro3s section of Reody Hung Door Frcme showing odiusrobiliry for woll thickness.

Reody Hung Doors ore delivered to the yord in the firm's own equipmenl. Nofe the efteclive use of lhe truck side in odverlising *re Reody Hung "15 min. instollolion."

Rcody Hung Doorg orc eorily cnd Gomplctely indollcd in only o fow minulor.

Colorful Anniversary Sale and Show Af Myrtle Avenue Lumber Company

Sixteen years ago they pulled out the orange trees on Myrtle Avenue in Monrovia to put in a lumber yard. The effort wasn't wasted.

The recent, big anniversary sale and home improvement show at the Myrtle

Avenue Lumber Company was ample proof that heads-up merchandising will sell them everytime.

The three-acre yard, which now sells all kinds of building materials as well as lumber of practically every size and

description, was filled with new and old customers rvho came to look and buy at the attractive displays. Also on hand were the latest in home improvements at the show booths set up by

(Continued, on Page 32)

Top lefi: Myrtle Avenue lumber Co. oll set with fiogs ond bunting for its big l6th onniversory sole ond show. Center: Sheri Unrou, one of the ftve preity gols who possed omong the crowd giving awoy cofioe ond doughnuB to th€ rhoppers, Right: Norm Bundschu, generol noncgar, lokes c quick breok.

Sccond row: Detcrmined shopper giver new meoning lo lhe tarm, ,'shoulder trude". i/liddle: Sign-up for thc norc rhcn $l0O in prizcs given cwoy. Right:

soles moncger Poul Formqn convincing o cuglomer. fhird row, left: A good crowd ot the Georgio-Pocific drow boorh. l/liddle: A demonstrotion by Kern-Ione. Right: G-P's Pct llonoghon sompler doughnuts. Boflom row, left: Cutting il to 3ize for the curtomer. ftiiddle: ,l/ldrgret Unrcu, oftce credit manqger, ossists doughter Sheri drowing nomes for the p:ircs, Righr: Crcwds Glter through fhe show boothr.

I YO[]'\ZE GOT TO BE FIAPPY

WH EN IT CO M ES TO SELECTION,

. . .

QUALITY AND SERVIC;E o)N \^,EST

COAST

Fo)REST

PRo)DUG;TS FROM GALIFORNIA PACIFIG SALES GORP. old Growth california

Redwood, Douglas Fir, White Fir, Ponderosa Pine, Incense Cedar, and a variety of other species r Shipped in mixed cars, LCL, rail, truck or water r From choice company-owned timber, through our modern mill facilities at Arcata, Marysville and Orick, right down to your customer-it's extra attention to detail that we call "deep purple service." Let us take over on your next order and show you what we mean!

1Jry

A man-made island, near the center of beautiful N{ission Bay, j San Diego, lgreat new p]easure resort wa.s opened to the public this past month. It is called vacation village. And vacation Village is ygrtlr coming.many- long m.iles to, see--to see and to ling?r awhrle tor a few days of relaxation and fun in the sun.

In many *"y. tfri. nerv 38 acre resort is unique-from its pole- type architecture, with touches reminiscent of furkish kioski and Indian Mosques-, to its fresh water lagoon and private rnarina. It was the intent of the owners to create a truly self-iontained pleasure resort, a place where families of moderate -means could come for a vacation,_and find within the.premises sports and activities of many kinds to keep the whole family h"ppy. '

Did Kubla Khan

.

At Vacatio' Village.this includes golf, croquet, fishing, boating, :3"?^.ilC, swimming (.there are threJ- pools ),' dancing, bldminton, shuttleboard, tree movies-to name a few of the diversions offered. For those who like a nip there is even a water-borne bar *hi.h pli., the lag'oon.-Just whistle, and the bartender docks besicle yoirr cot- tage with all the makin's !

There are accommodations for 150_pers_ons,_ in grouped cottages, some of rvhich face the bay. Every effbrt has -been" made to piovide 3 wid.e. range of rental facilities,- both in price and tu.*"rri- Uo.t l1l.,htd""l*ay.ranges and refrigerators. so that meals can-be pre_ pared' l\laJor structures include the Administratio' Building,^the

Pleasure-Dtlme Deeree

left: this exquisite weo thervone tops one of rhe buildings.

Right: rhe pole-type orchitecture croole3 o sooring eftect reminiscenl of Orienrcl splendor.

Surrcolist phorogroph? No, thc fromcwork ond pole tupport of one of the buildings ot 'l/ocolion Villcge" o3 seen in the esrlicr stoges of conslruction. Photogroph by Zoch Stewort.

ColeridgeKUBLA KHAN

Too Bad The Khan

Isn't Now Around lor San Die$o's "Vnffltion Yilla$e"

EditorCLM

architectural clistinction. The builders of Vacation Village,-M. H. dia;; Construction Co., of Sarr Diego, were faced with the fact ttlrr it-r. island on which they pla-n19{ to build was of made land' iii" ,".rfi,i dredging operati,ons in Nlis_sion.Bay. Such soil requires ;;;;-f"";i"tions,-tt-tit go dowl to solid bedrock, or the found.ation -iifri Jtt.. O"" pracTical solution would have been to build all ;h;i;;;;; buildings on pili'g, cut off at the floor line-just as docks and wliarfs are built.

But after discussing the problem, both architects and builder "g...d on a boldet .i.p: use long pol.es,. telephone poles, driven iE.o-;"t" ,fre ground, not only for Ioundations, but let them extend hi;t i;'th; uii to become both structural framework and an archil"3t"t"t accent. This was the plan adopted'

A further problem had to be solved. when untreated wood is b;.e i;;rtth, it is quickly attacked by rot, termites.and_other in...ir.1t would be necissary to use pressure treated po_les_. However, it.-*".a preservatives ordinarily used for treating telephone poles,

Village Inn and Tavern, the Conference Center (which accommodateJ350 persons), the outdoor amphitheatre, seating 500, and four other restaurants and snack bars.

One of the first thines the visitor to Vacation Village is apt to notice is "all those gree'n telephone poles". Everywh,ere he looksinside and outside tfie maior buildinis, the Observation Tower, the Kiosks, the Covered Walkway-his iye is caught by the soft glimmering green of rustic looking poles and other _coppery green lumbe*r. Tf he is observing, tre will quickly tealize that these poles have been used not only fir their unique lppearance, but more importantly, they are the itructural foundation and framework arouncl which the principal structures are built.

This way of building is known as "pole-type" construction, and, although ttbt tte*, in Vacation Village-this use of poles has reached a new height in architectural insight. Much credit must b-e given to Mr. Eldridge T. Spencer, and his associates at Spencer & Lee, the San Francisco arihitect's firm that conceived and designed the entire island of pleasure.

But the first consideration '\,!'as not a matter of appearance, or

Puzzled by the abstroct design in wood to.the lefi?. lt's simply lhe i-..*ot[ of the kiosk shown shingle roofed in the photo cbove'

Ttis surreolist scene mighi well be rhe setting for the crncient gothering of the druids cl Slonehenge. It i3' of cour3e, onother photo token during eorly conslruclion ol Son Diego's "\focoiion Viltcge"' The Chemonite'preserued poles wcre fur' nished by J. H. Bcxter & Co. Photogroph by Zoch Slewort.

wharf piling and for other industrial purposes leave the surface of the wood oily, discolored and ill-smelling. Some other preservative would have to be found, one not offensive in close exposure to crowds.

The solution proved to be Baxco Chemonite. This preservative, which effectively protects against rot and termites, also leaves a clear, non-oily surface, with no odor.

The green colorresulting from copper salts in the Chemonit,e preservative formula-was a decorative bonus !

More than 1200 Baxco Chemonited poles were used in the construction of Vacation Village. IVIany residents of San Diego must-have noiiced the forest 9f green telephone poles rising on the island during the months while pile drlver crews were at work installing them. And ninety-nine per cent of the observers must have wondered what on earth they were for.

When you visit Vacation Village - and make it soon-you'll find-out. You'll discover that when functional necessity is touched by creative imagination, a brand new architectural form cal result. Yes, from just plain green telephone poles.

fhe exlensive use of wood ond wood poles ot 'Yocotion Villoge" indicotes lhol wood need nol tqke o bqck seot lo any of the new building moleriols. The green color of lhe poles, resulting from copper solts in the Bqxter Chernonite preservstiva formulo, is porticulorly pleosing os used in lhese covered wolkwoys.

Edgefi Becomes WCIA

G. Cleveland Edgett was named executive vice president of the West Coast Lumberman's Association at a May meeting of the board of trustees in Portland, according to W. R. Garnett, president.

- E4gglt succeeds H. V. Simpson who has held the post since 1946. -Simpson, who has retired from active work. was elected vice president of the associa- tion and will serve in an advisory capacity.

Edgett becomes the fifth man to serve as executive officer of the 51year-old association. W. C. Miles was 1!r_e__fi1st secretary-manager when WCLA was formed in 1911 and was followed a decade later by R. B. Allen.

The modern era of the association. which has seen its greatedt growth and

Executive Vice President

a broadening of service to the lumber industry, started when Colonel W. B.

Greeley was elected secretary-manager in 1928.

Greeley was noted for his work in developing a sound forestry program for the Douglas fir region, and it lvas under his direction that the tree farm and Keep Green programs were perfected. H. V. Simpson became the first executive vice president in 1946 and during the past 16 years took the lead in developing the association's nationally known lumber merchandising and promotlon programs.

Edgett, who has been assistant to NIr. Simpson since last October, has spent his entire career in lumber production and merchandising. He is a graduate of the Universitii of Washington and his lumber experience includes several years of promotion and development work in England and Europe.

'Ihe neu' WCLA exe'cutive has led the industry's fight against Canadian lumber imports. His intensive research and supporting data on Canadian lumber threats to American lumber producers are notv widely accepted as basic by Congressman and governmental officials. His proposal for a quarterly quota on Canadian lumber has won unanimous support from the nation's lumber industry.

Enough rows of trees to cover 33,141 acres, an area slightly smaller than Washington, D. C., were planted as rvindbarriers in 1961. Most of the plantings were on farms in states of the northern Great Plains.

Artist's sketch of rhe loyour of Son Diego's "Vocolion Villoge", openad in June, reveolr dr. .xt nsivr 1.3od fociliticr to bc of,errd.

irqi.

C. CTEVETAND EDGETT

Featuring

MIIULDIN&S & MILLWORK "|YHIT[

GUT-STOCK & LUMBER ..HIGH SIERRA'' SPECIATTY PRI)DUCTS

PLYW000 & 000Rs DFPA grade-marked plywood products from West Coast Veneer at (Truck and trailer shipments -single or double- DFPA Interior Sheathing ) Crescent City, Calif.

For mouldings, millwork, cut-stock, and lumber, call: Frank Morrisette or Bob Glark

For lumber and specialty products, call: Bill Davis or Jerry Wilcox

For plywood and doors, call: Dan Krieger

Research, Promotion and Conservation Are Aims of California Redwood Association

,THE California Redwood Associa- I tion, as an incorporated entity, was six years old when the CALIFORNIA LUMBER MERCHANT was born in 7922. The magazine has watched and reported as the six-year-old changed and matured over the forty vears since.

The Association was an- outgrowth of an informal grouping of redwood mills to build and exhibit a redwood home at the l915 Panama-Pacific International in San Francisco. Redwood was also well represented at the Chicago World's' Fair in 1893; there was a trade association of redwood mills at least as far back as 1871. By then lumbermen had been harvesting the redwood forests for almost a halfcentury.

It was not until the Twentieth Century that the redwood mills began to tnink seriously of managed forests and tree farming to insure a redwood harvest perpetually. When the CALIFORNIA LUMBER MERCHANT first appeared in 1922, the industry was reforesting by planting seedlings on logged-over land. This was a costly process, with rather meager results. Nearly a quarter of a million dollars was expended on this experiment.

In the next decade. however. tractor logging replaced the destructive steam logging with heavy yarders and skidders. Tractor logging made selective harvesting feasible.

Selective Harvesting

With selective harvesting, redwood foresters can encourage natural forestation from residual trees. The residual trees provide seed for new trees and grow at an accelerated pace. Sub-marginal trees attain harvest size rapidly as the forests are selec,tively thinned. This type of selective harvest, combined with re-seeding or planting seedlings in the few instances that this seems to be the only means of maintaining land as producing forest, is now the accepted reforestation method of Redwood Region foresters. It promises to keep the redwood forests producing fine lumber forever.

THE

CALIFORNIA

LUMBER

MERCHANT has seen change and growth in the promotion methods of the California Redwood Association as well as in forestry. During the 1920's the emphasis was on yard grades. It was in these years that CRA entered into an irnposing advertising campaign in shelter and architectural magazines,

using proportionately more space advertising than in other periods.

In the thirties the CRA became the redwood lumber code agency under the famed Blue Eagle of NRA. An intensive promotion campaign for structural redwood led to the use of redwood for highway bridges and other engineering uses. Since these were select all-heart timbers. thev are much in demand today by architects and landscape architects. The end of the decade saw a return to advertising to the home market.

The forties, of course, saw redwood's main market becoming the armed services. The use of redwood as cushioning underdecks for the Navy's mighty aircraft carriers was one of the outstanding contributions of redwood to the war effort.

Today's Job

The war was followed by the sellers' market, which, as it slackened, led to a re-evaluation of the California Redrn'ood Association's promotion function.

As its member mills view the Association job now, it is to perform those research, promotional, and conseryation functions which are more efficiently done as a group than individually. In recent years, the Association has concentrated on the specifier, the architect or builder, in its promotion efforts.

For a short period, the CRA took some of the emphasis off oromotion to specifiers in order to devbte effort to the education of redwood wholesalers and retailers. A series of wholesalers' conferences were held in various oarts of the United States, at which the Association's functions were explained, and wholesalers were urged to take advantage of CRA services.

The education program for wholesalers and retailers continues, through sales bulletins and the CRA-sponsored correspondence course,

LUMBER TECHNOLOGY FOR THE SALESMEN; but once more the Association is spending most of its effort on speclhefs.

Ifowever, product research and market research continue, as the CRA works to find new uses for redwood. new methods of promoting and selling redwood, and new redwood market areas.

Long Range View

The Association is taking a longer range view of its functions, also, working with its member mills to prepare broad promotion programs for periods greater than the next year.

Thus, the Promotion, Research and Conservation Divisions of the Califor- nia Redwood Association, working with their counterparts in the milli making up the Association, work toward a more constant market for a never-ending supply of fine redwood lumber from perpetual forests.

A Pound of lUlillwork qnd n Quqrt of fYlilk Pleqse!

Lee Fielden, owner of Lee's Grocery, 1434 Main Street, Rohnerville, California, is now stocking a line of plumbing and builders hardware and he expects to soon add millwork and building materials to his "you name it, we've got it" operation. Open seven days a week, Lee's Grocery is rapidly becoming headquarters for the local hungry do-it-yourselfers.

Philip T, Fo?n3worth, present Executive Vice Presideni ond frlonoger of rhe Colifornio Redwood Associction,

Richord F. Hqmmoft, l/lonoger of CRA frcm l92l-1931.

*{JTILITY GRADE

\^/EST COAST LTJI\IBER DOES TIIE JOB FOR, Qr_IALrrY rroMES"

Luffiffi EilTRA

"We sell and build with Utility Grade West Coast Lumber all the time,"reports Owner-Manager Hollister. "At the present time we are developing 62 lake side lots and will build quality homes in the $28,000 price range on them. Utility grade is being used in all of our houses for wall framing, joists and rafters."

Many builders report profitable success with Utility grade West Coast Lumber. Sell your builder customers this money-

making grade for joists, sub-flooring, wall studs, rafters, roof decking, laminated decks and plank roofs. *

Utility grade is profitable for you, in addition to making money for your builder customers. Recommend it for commercial and farm construction, too.

't'When used in accordance with FHA Minimum Property Standards t'or One and Two Liuing U ni t s. FHA Bul.Ietin No. 300.

Says Eugene Hollister, retail lumberman and home builder, Williams Bay, Wisconsin

REDWOOD oCOMMOifSo I UNCOMMON PROF|TS'

Noyo Redwood Construction Grades can be made to work magic with the help of a little extra advance planning. By carefully analyzing the requirements of each job, you can save substantially on lumber costs and still getthe proven superior durability and appearance of CRA Redwood.

At the Union Lumber Company, Commons are manufactured with the same quality controls that have made Noyo Uppers so dependable. So don't hesitate to use Commons; just select them wisely . . based on the end-use you have in mind. Noyo Commons are milled in the following construction grades:

1. SELECT IIEART: All heartwood for most exacting .service where strength and high durabiliff are required. Excellent for retaining walls, postg, curbing, framing, roofing, decking, shop work and quality garden structures.

2. CONSTRUCTION HEART: A decay-resistantheart' wood grade for all purpose home, farm, garden, shop and industrial uses where Select is unwarranted. Fine for fire walls, fencing, framing, etc.

3. SAP COMMON: A very servlceable and economical grade which will give excellent performance in sheathing, iub-flooring and similar types of eonstruction.

4. MERCHANTABLE: Both heart and sap pieces are included, as are larger knots and face defects. Well suited for recutting. A money-saver for fencing, sub-flooring, sheathing, and a number of industrial, farm, home and garden uses.

- Take advantage of the uri,co?wnon profits in Noyo Redwood Commons. For the latest prices and availabilities contact your Union Lumber Company source today. Or write for further information.

UNION LUMBER COMPANY

QL'PPORTING the concept that torJ day's home, in any price range, is "designed around the kitchen," the showroom of the Southern California Association of Cabinet X,Ianufacturers offers a "closeup" view of the latest ideas in desigrr and use of modern materials in homemaking centers.

Homemakers Given Attention

Planned as a showcase and idea center for modern kitcher.rs, the showroom reveals the attention being given to homemakers and their kitchens by m anufacturers, effi ciency experts, architects, designers, home economists ancl other specialists in modern living.

Over-all. it provirles an entire series of custom plans shor,r'ing the best of one-wal1, "U-shaped," "Islancl" and other built-in gas kitcl.ren clesigns. And, the various installatior.rs, in addition, utilize the latest materials being used for flooring. counter tops and splashes. lighting ancl other homemaking coilveniences, as well as gas appliances such as built-in range and oven, irrdoor broiler and barbecue, refrigerators and hood, fan and clishwasher.

An Association Developmerit

The SCACNI, developer of the kitchen showroom, is a r.ron-profit trade association dedicated to service ar.rd to upgrading the wood cabinet industry. fts membership includes the principal cabinet manufacturers in Los Angeles, Orange, Riverside and San Bernardiuo Counties and, according to recent figures, accounts for more thari ninetyone percent of the u'ood cabinet production facilities of the area.

I)uring recent years, the SCACX4 working with federal, state and local

Southern California Cabinet Association

"Cooks with Gas"

In Development of Kitchen Showroom and ldea Center

agcncies set three basic quality grades of cabinets: standard, ar1 economy cabir.ret meeting the minimum construction specifications of governmental agencies ; medium, a deluxe cabinet designecl to rneet the cluality requirements of the highest percerltag'e of current installations in better residences; premium, the finest quality of cabinets available in the market, designed to satisfy the most exacting specifications

for construction and appearance.

'Ihe kitchen, which is the home's primary area in use of built-in cabinetry, adds to the sales value of tl.re ne\v house on today's market aud nraintains the resale value of the house only. if the cabir.retry is -planned for maxunLlm reoulrements of these functions ratl-rer than the minimum and achieves a design offering the most of utility, convenience and beauty within

Showroom of Southern Cqlifornia Asscciotion of Cobiner Monufoclurers at 9126 South Western Ave.. Los Angeles, serve3 qt ideo cenler for modern homemoking centers. SCACM is c non-profif lrode ossociqtion dedicqted lo seruice ond to upgroding the wood cobinet industry.

Populor oddition to new kitchens is built-in gos-fired borbecue shown here in "islond" instollotion with ronge. Counier top here combines beouly wilh function finished os culling boord ond work orec oround cooking units. Modern gos opplionces cre color-keyed to complemeni bright furnishings ond decorctions.

FORO TRUCK

iloillYfilADffi

Come th now! Come ouf money alzeadl

Low prices and high trade-ins! Small wonder truck owners are coming out ahead-by going Ford. All Ford trucks, new and used, are included in this big event.

Study the savings you'll get with the Ford truck above (as compared with Chevy's pickup). Then bring your present truck in for a "Money Ahead Days" trade-in ofier!

Remember, nobody out-trades a Ford dealer.

rcRD trucks cost less!

FOR,D STYLESIDE PICKUP SAVES YOU

+260

in L00,000 miles of operation. You save $32 on initial price (compared with Chevy pickup) and savings total $2ffi!*

ibased on a comparison of latest manufacturers' suggested list prices

the lin.rits of an1' construction budget.

I'-rrnctionally, kitcherr cabinetu'ork houses all equipnrent, botl.r built-in and nror';rble, all utensils. supplies aucl {ood as u'ell as providing tlie base for all counter \\'c)rK areils.

Oregon-Pqcific Adds to 5o. Ccrlif Sroff

-Jack "IIac" lIc-\llister has joined C)regt,rr-Pacillc lrorest Pr,rrluclj CorI)oratioll as a lunrber lrerchaltcliser at the firnt',s Soutl.rern California sales office in l-os Angeles, accor(lillg to Jack

J. Saltzman, presiclent. IlcAllister r,r.ill \\'ork ull(ler Rallth Cardn'ell, r,vho has lnanaged the Los Arrgeles olfice since 1951).

llc.\llister has been in tl're lurnber bttsiness since \\"or1<1 War IL He has owne(l his or.r'n krgginr company alld has been a lumber buyer, sales repre-

selltative alld lnaltager of a u'holesale lunrber (lepartmetrt.

I)uring \\rorld War II, he u'as a flis''lrt irrst rrrclor. H e still hol(l: a culllmercial pilot's license. He is a graduate of Pasadena Jutrior Cc.rllege and Sorrthern Oregon College of Eclucation.

Whqt housewife wouldn't find rhis beoutiful ond efiicient kitchen o pleqsure to work in! Note rhe beoutiful wood finishes, the functionol plonning.

Wide voriety of wood finishes qnd stylings with other counter top. flooring luxury to homemoking qreq. Built-in gqs rqnges qnd ovens feoturing exdct;ng griddles, qnd modern design complete functionol odvontoges ond convenience

ond hordwore moteriols odd time ond iemperolure conlrols, of the kitchen.

NOW from MOORE

Three MOORE machines that make up the ultimate in modern, profitable veneer production. MOORE PAC Veneer Feeder, Roller Veneer Dryer and Cross-Flo Outfeed Unit. All are designed and engineered for efficient, high volume veneer production.

Write today for details on this advanced equipment, manufactured by the world's leader in handling and seasoning systems.

. Moore Cross-FIo Outfeed Unit moves veneer sheets directly onto sorting chain in uniform position.

UPPER IEFT: Smile ond shine boys! Chuck Nobel, Coveney, and Mox Cowon bore fheir "souls" for Cl,i/l,s comoromon, center: Geroge Bonde, Alomedo ,,vice Boss,, Al Kelley, Bill Mirchell ond Glenn wcrner. TPL's Eorl Tcimon ond christenson Lumber rnonager Hugh vello. sEcoND Row. left: Dick sollowoy of Menlo pork wirh show prod-ucer-(ond stopper!) Bello Morcun, ond Jcck Higgins of J, E. Higgins lumber Co] CenrJ: Jim Doherty, El Cerrito Lumber; Dick Kroft, TW&J; ond Tom Jocobsen, sun volley lumber. Righrr_look out honey! rhori Bob Burcher (siiro cruz's finesr) you,re tolking i". rxrno Row, [efi: Jessie Alford of G&R ar Guololo; willioms, ond Fred Gummerson, GtR Lumber, cloverdole. cenler: Jock Volker, monoger of'wholesole auitaing supply. Right: Milt cook, Eosrshore Lumber; Jock Koepf, Peerless lumber; ond Bruce.Jocobsen,

The Oakland Reveille!

Oakland Hoo-Hoo Ctub 39 scored an outstanding stlccess with its 30th Annual Reveille which \,\'as held at the Castlewood Country Club near Pleasanton, May 18. More than 300 northern California lumbermen and guests attended the event, the best in the past 9ecade according to many Reviille Regulars. A perfect day and evening rn every respect. the Reveille Tournament attracted 128 divot diggers and duffers who played the first-ilass Castlewood Country Club lower course. It would appeai that the management of Castlewood went all-out to nlease the crorvd as dinner and service were

far above average, and the Reveille Revue produced by Hardin Theatrical Agency was outstanding.

Guess what we're trying to say is that the "tigers turned Pussycits," everyone got off on the right foot and stal'ed there, and more thin 300 lumbermen temporarily forgot about the northern California construction strike and falling stock market and enioyed a shou' that would hold its own in Las \regas.

For those who made a dav out of it. the biS Reveille-Drrbs Tburnament chairmanned by Jack Crane and Bob I4acfie was first order of the dav. In

the Dubs Division the first flight winners were Ralph Lamon, Art Bond and Ralph Bowman in the usual order.

Second flight winners (19-24 handicap) u,ere Charlie Beacom, Roy Sjolund, with Bob Kilgore and Hollis Jones tied for third place position. The third flight ended- in a tie betrveen Bud Carroll and Ev Lewis, and Gordon Davis and Bill Bonnell. The prize for Dubs high gross was copped by Bill Wray rvith a 108 score card (and that we'd settle for anvtime !).

The first ten positions in the Reveille Blind Bogey tournament rvent to Bert Hasselberg, Tony Azevdo, S. Smith,

Sun v-olley lumber. BorTol lEFi: Beovlr Lumber,s chuck willicis frcnicnd-cenrer with lomon Lumbe/s pot Tynon ond Rolph Lomon' Center: Hubbcrd & Johnson's Bob Roymer ond Bill Freelsnd of For west Lumber. Right: colifornio Lumber soles Coveney; Allenby, Cloverdole; wholesolemon Arr Bond ond Col-Pocific,s Hugo Miller.

Aborigine Lumber Co., Fort Brogg

Al fhrosher Lumber Co. Inc., Colpellc

Arcoto Redwood Co., Son Froncisco

Art Bond lumber Co., Cloverdole

Beqver lumber Co., Sqn Leondro

Boldt-Bmcom Lumber Co., Richmond

Bonninglon Lumber Co., Ooklond

Colifornio Lumber Sqles, Ooklond

Cqlifornio Plywood Co., Emeryville

Corter Lumber Co., Ooklond

Costro Volley Lumber Co., Costro Volley

Chrislenson lumber Co., Son Froncisco

Crone-French Lumber Co., Wolnui Creek

Chos. S. Dodge, Berkeley

Colifornio Pocific Soles Corp., Son Froncisco

Cheim Lumber Compony, Son Jose

C B S Plywood Co., Ooklond

Eorl Eender Lumber Soles, Ooklond

Eosishore lumber & Mill Co., Ooklond

El Cerrito Lumber Co., El Cerrifo

Emprise Soles Co., Richmond

Emso Plywood Co., Ooklqnd

Evons Horbor Producfs Co,, Ooklond

SPONSORS FOR THE ANNUAL OAKLAND REVEILTE

Fred C. Holmes lumber Co., fort Brogg

G & R lumber Co.. Guololo ond Cloverdole

GomerslJn & Green Lumber Co., Son Froncisco

Godord & Bell, Inc.. Son Froncisco

Golden Gofe Lumber Co., BerkeleY

Gosslin-Hording Lumber Co., Ooklond

Gecrgio-Pocific Ccrp., Son Froncisco

Horbcr lumber Co., Inc., Son Froncisco

Hordin Thestricol Agency, Ooklond

Hill & M:rtcn lnc., Ooklond

Hill [umber & Hordwore Co,, Inc.,

Albony

Henry M. Hink, Son Froncisco

Hobbs Woll Lumber Co. Inc., Son Froncisco

Hogon Wholesole Building Moieriols, Ooklond

Hollow Tre lumber Co., Ukioh

Home Lumber & Supply Co., Son leondro

ldoco Mill & Lumber Co., Oqklond Interboy Lumber Co., Ooklond

[. W. Moriinez Co., BerkeleY

J. W. Hendrick Co., Ooklond

J. E. Higgins Lumber Co,, Son Fronci:co

J. H. Boxfer Co,, Son Froncisco

Knute Weidmon Wholesole Lumber

Soles, Polo Alfo

K. D. Cedor Supply, Hoyword

Lom:n Lumber Co., Son Froncisco

Loop Lumber & Mill Co.. Alomedo

MocBeoth Hordwood Co., BerkeleY

Morinlqnd Lumber Co., Son Rofoe!

Mosonite Corp. of Norlhern Colif.. Son Froncisco

McCloud Lumber Co., Son Froncisco

Melrose Lumber & Supply Co'. Ooklond

M:lollo Forest Products, Cloverdole

Mulfcrd Lumber Co., Son Leondro

Neeley-Nelson Lumber Co., Medford, Oregon

Poromino lumber Co., Sqn Fronc]sco

Peerless Lumber Co., Oqklond

R. G. Hiscox Lumber Co., BerkeleY

Robert P. Kilgore Co., Son Rofoel

Rounds Lumber Co., Cloverdole

Sowmill Soles Co., Son Fronciscr

Service Lumber Co., Sousolilo

Slockton Box Co., Stockton

Sfroble Lumber Co., Ooklond

Sun Volley Lumber Co., lofoYette

The Pqcific Lumber Co., Son Froncisco

Torter, Websler & Johnson, Inc', Nework

Triongle Lumber Co', BerkeleY

Twin City Lumber Co., Son Rofoel

Twin Horbors Lumber Co., Menlo Pcrk

Union Lumber Co., Son Fronciscc

United Stoles Plywood CorP..

Son Froncisco

Word & Knopp, Son Froncisco

Wendling-Nothon Co,, Son Froncisco

Western Dor & Sosh Co., Ooklqnd

Western Pine Supply Co., Emeryville

Westwood-lngrom Co., Ooklond

White Bros. Hordwood Co., Ooklond

Wholesqle Building Supply Co., Oqklond

rsy'illits Redwood Products Co., Willirs

Woodside Lumber Co., Burlingome

Zenith Mill & Lumber Co., Ooklond

Reveille-Dubs field u,'as taken by Jim llayer with a highly respectable 77. Other prize winners included Charlie Beacor (closest to hole) and John Knepp (longest drive) who practically put one into orbit for 300 yards. - f'he rest is history now, but it still makes pleasant reading. Libations were easily purchased and enjoyed in any of the club's five lounges. This also allowed many of the crew to indulge in their favorite sport-bar hopping. An excellent steak dinner followed this h"ppy interlude, and when MC Eddie Teiter took the mike to kick off the iho* it was .quickly aPParent that everyone was in for a real entertainment treat. And they were I Congratulations to Reveille Chairrnan Bill Johnson and his hard-workins team of Cats which included Milt Cook (Liaison), Bob Bieleck (Entertainment), Jim l)oherty (Programs), \,-ic Roth (Banquet), Dick Kraft (Tickets), Bruce Jacobsen (Publicity), Ralph Boshion (Finance), Jack Crane and Bob Macfie (Golf), Jim Hendrick (Reception), and Jack Koepf (Reservatlolls )

I'art of the original ship Mayflower that brousht the Pilgrims to Plymouth Rock is leing used today-for land clutv. After the ship's dismantling in Errsland in 1629, itJ curved wood ribs weie turned upside-do\1'n to form the rafters of a birn that's still standing in Jordans, Bucks, England'

SECOND ROW, Loft: here *J hor" q Block Bort ond Humboldt contingent, Ston Preble, ilorine Lumber; Swen Cummer, Builderc [umber; Gil Sissons, Blemco; Eorl Gorlson from Sonln Fe's for ofi Ooklond ofice; ond Jock Allenby, Morine Lumber. Right: Joe Cqsello. Casellc lronsporlclion Service; Colifornio lumber Scles'Covency; John lowe, Cclifornio Pscific Sqle:. IHIRO ROW, left: Jim Hendrick; Dick Krcfi, TW&J; cnd Bud Kinney ot fhe booming ricket desk. Right: And here's the cost of "chorocler:" who produced lhe smoolh-running Reveille, Jock Crone, Crone Frcnch; Bob Alocfie, Kilgore lumber; Rolph Bolhion, Ccstro Vollay lumber; Jim Hendrick, cnd Vic Roth, friongle lumber. BOffOm ROW, Left: Gordon Sounderc of Lomon Lumberond TW&J's Berf Hosselbarg' Ccnter: Bob Bieleck, llulford Lumber; Bill Johnson, Hobbs Woll; qnd club 39 prexy Fronk finmars, Slroble lumber. Right: Duone Bennclt of Meod Clqrk lumbar with Union lumber's Bovord Shibley.

Ilunters on National Forest lands basged 682,000 big game animals in 19(r1-. about orre third of all the big same taken in the United States. This irarvest, equivalent to I 5 percent of the estimated 4.4 million big game animals living all or part of the Year on the Nati5nal Forests and Grasslands, is u'ell below the rate of game population growth.

Jim lIcClintoch, Ji- N{ateo, Nifty G^y, Hogue, Clarence Costa, Bill I)avidson and Kermit Noble. The per-

petual trophy held by Bill captured by Bud Carroll nel (4, and low gross ol1

Bonnell was with a low tl.re overall

TOP IEFT: Jerry Bonnington servos the vino lo rhcl grond ol'mon of lumber, Duke Euphrct, Wendling'Narhon's Bill Frqser theie on rhJend. Eorlier in the evening. fhe Duke remorked thol he hodn't been qt Costlewood for quite owhile 1898 in foct, when the Heorcls hosted o porty for Duke's high school grcduotion closs.

Righi: Gomerston & Green's Fred Ziese, Tom Jocob:en, Ed Pexlon and Jim Mcyer.

Srlngo 8lg Chlefs to epaehe ,lunetlon t'llow lo" Pow Abw

Arizona Retail Lumber Dealers discovered "llow To" do everything from "Living with Building Codes" and "Steering a Steering Committee" to "Prornoting the Greater Use of Wood" at their annual convention, held l\[av 3, 4, and 5. 1962 at the Hotel Suoersf tion Ho, Apache Junction, Arizbna.

The successful 3 dav meet. themed rvith a program of subjects on "How To," opened on the Golf Course of the Apache Country Club where more than fifty enthusiastic golfers rallied down the fairways demonstrating "How To" raise their coveted averl ag'es.

Thursday afternoon, however, the progratn began in earnest with a welcome address by William Haus, president of the Apiche Junction Chamber of Commerce and a member of the law firm Haus and Valentine. President Jack Sullivan presiding, then introduced Rod Buchan oi the National Lumber Manufacturers Association who spoke on "How to Live with Building Codes."

The very enlightening talk brought to dealers'attention the fact that building codes, while essential, could work against dealers if not examined care- fully and if they were not thoroughly understood. He advised those preient that they should watch not only building- codes, but fire zoning, particularly as it applies to commercial- and induitrial areas and changes in zoning which have to do with height, area or use in occupancy; otherwise restriction may be placed in regulations which would be of economic disadvanta.qe to the

dealer such as the use of heavy tirnbers, glu-lams, arches that spring from the ground and other items.

He brought out that building officials generally were most conservative and that correct interpretation of codes are probably as essential as the codes themselves. He closed his talk by p,ointing out that the following four points should be observed bv all dealeis i

1. Know your officials.

2. Take an interest in your codes.

3. Be sure to knorv how changes may affect you.

4. If .changes are anticipated, be prepared to appear.

Charles Mann, chairman of the Phoenix group, made the next talk on "How to Steer a Steering Committee." He attributed the progress that had been made within the organization to the close association between the members of the group and the directors of the various programs. The steering committees meet once a rveek.

President Sullivan then brought to the attention of the membership the fact that singlehandedly the Association had been responsible for getting the inventory tax reduced l0/o dving the last year; that the promotion program had resulted in 28 one room wood school buildings being built in Tucson and that other schools were following suit and using more lumber. More than 3000 AIA wood files had been furnished to architects and engineers.

He stated that the insurance pro-

gram had declared a dividend and that rve had applied it on obtaining major medical care for the members, thus making it as fine a program as can be obtained.

Friday, May 4's session commenced rn,ith a talk on "How to Get Reduction in Fire fnsurance Rates," by \Arilliam Griffith, president of the Phoenix Association of Independent Insurance Agents. He stated emphatically that the onlv wav rates could be lowered rvas foi an improvement in the risk and that every policy written by insurance people was checked by the Arizona Rating Bureau.

In lumber yards Mr. Griffith felt four points were essential to eliminate hazards for reducing rates. They are:

1. Install an automatic sprinkle system at least in the office and closed in storage sections of the building. This would reduce rates from 75o/o to %)/o and is proven to be 96/o effective. He said it usually costs around 50c per square foot to install.

2. He advised that masonry fire walls be erected between the adjoining properties so as to eliminate exposure changes.

3. Install lf" and. Z' standpipe and fire extinguishers. This might not reduce the rate, but within the fnsurance industry it is known as first aid and could reduce the losses.

4. Use fire retardant paints. He said that treated lumber slowed down fire by 5O/o and that this would result in a 5/o to 75/o reduction in rates.

5. Consult your insurance repre-

Seen ot the heqd rqble of Arizono's onnucl bcnquet, from left: first vice presideni Dsle Grqbe ond wife Louise; presidenf lorry Hommon ond wife Alice; Mrs. Sullivon cnd immediote post president Jock Sullivon; mosler of ceremonies Mortin Wist ond wife Morion; ond i/lrs. Spotts ond heosurer Horold Spotts. Missing from the photo wcs George Rolhfus, Associolion vice president.

the most advanc ed stain-priming

for those who have alreadY used this precision processr a new source of profits hae been oPened. il you are one of those who has not yet tried this methodo dontt wait another 1ninuteo the market is here !

up to35ls savings over on'site hand-priming has been rePorted bY uEers of this quality applicationo but one of the many advantages that has this. process in such great demand. Architects and builders are being pre.introduced to this amazing operation and manY of them will be specifyingr 66stain' primed by Cedar SPei:ialties." Why dontt you find e1ltodaY?

wholesale primeil-ceil,ar' ilistributorships o,nd machine priming lranchises are open now for sales- territories across the country, Southern Calilornia excepted. Get the com' plete profit-making story by writing or phoning to Cedar SPecialties.

sentative before you buy your insurance to make available to You the proper way to erect your buildings and eliminate high rates.

Dr. Toel Bauten of the School of Conrm6rce of. Arizona State University in Tempe was introduced, whose topic "How to Grant Credit and Make Collections," was extremelY well Presented. He urged dealers to adoPt definite credit procedures in accordance with the needs of their individual business as he felt that in this daY and age it was essential that to do business you must have a degree of credit.

"How to Promote a Greater Use of Wood" launched the afternoon session. Jay O'Malley, speaking on the subject, explained that during the last several vears. \Mestern Pine Association, the hedwood Association, West Coast Lumbermen's Association, the Hardwood Association and many o,thers in the field have been carrying on campaigns to develop a greater use of lumber and lumber products. He felt that during this period great strides had been made in the development of new wood products and usages with the result that there had been a considerable duplication of effort all aimed in the same direction. He felt that the resources of the industry were not being used to the best advantage and thatlhe efforts of all groups should be coordinated under one head and for one purposeithe develoPment of a greater use of lumber.

Joseph O'Neil, Building Materials Merchandiser publisher of Chicago, Illinois, next explained r,vith charts and graphs the growth of the ho'me improvement and repair market, emphasizing the fact that it is essential that dealers plan on setting up distinct departments in their operation to handle this growing business. He advised that 65Vo of the dealers in the U.S. have already made such preparatiou, but that more will have to get into it. He pointed out that competition is coming not or.rly frorn applicators of various tvoes of materials from suede shoe saleimen, but from our big chains

Nlontgomery Ward and Sears, Roebuck as well.

First Vice President. Larry Hamman, led a panel discussion wiih graduates from the H.A.P.l. School.-held at Casa Grande by the Association last year. Members of the panel, Jack l)owney of Tucson, Pete Pollocl of Clifton, Bill Bell of Tucson. Ace Nlason of Scottsdale and Rav Looo of Holbrook, then described ;ir aetlit the advertising and promotional phases, the organizational requirements for setting up this program, the proper way to estimate using the unit system, the processes needed to maintain proper production, how to work rvith and contact sub contractors and horv to price your package so as to be assured of a profit.

Saturday morning's meeting was concerned primarily with association business including the presentation of officers to serve the next vear. Thev are:

President: lorry Hommon, Phoenix; Vice President: Dole Grobe, Globe; Vice President: George Rothfuss, Prescoll; Treosurer: Horold Spotfs, Phoenix. Directors: Williom C. Bell, fucson; Jarry Bruce, Phoenix; J. Knox Corbett. Tucson; Pele Corpstein, Phoenix; Ecrl Cox, Phoenix; Si Douglcs, fucson; Deon Droke, Tempe; Cliff Floyd. Chcndler; fom Fridenq, Phoenix; Joy Gotes, Kingmcn; Bob Horr, Flogstafi; Jim Lewis, Pres-

cott; Rqy Lopp. Holbrook; Hcrry Mcnn. Tucson; Mike Medigovich, Cottonwood; Wolly Pensinger, Phoenix; Pete Pollock, Clifton; Chorlie Roy, Phoenix; l/lorc Schworz, Miomi; Cline Schweikort. Douglos; Bob Sil. vey, Phoenix, ond i/1. Mqrvin Smith. Yumo. Ex-Oftcio: Joy O'It/tolley, Nctionol Deolar Director; Jcck Sullivon, lmmediote Posf President; W. C. Ketchersid, Lifalime Honorory Director; Scm Beecroft, Lifetime Honorcry Dircctor, ond Joe Solrero, lifctime

"A Good Old Fashioned Sales Revival" by Fred Klemp and Dr. Herbert True concluded the business o,ortion of the conventiou leading way to a 5 :00 p.m. Hoo-Hoo Concat and 7:00 p. m. annual banquet and dance.

The ladies participated in many of the regular events shared by the men, however, on Friday afternoon they held their own luncheon. presided over by HazeI Sullivan, wife bf the president. Other members of the ladies' committee were: Mrs. Dean Drake, chairman, Tempe; Mrs. Ace Mason, Scottsdale; NIrs. Martin \\-ist, Phoenix; Mrs. Jack Sullivan, Tucson and N{rs. Gus Michaels, Phoenix.

Excellent accommodations, informative discussions, and a tvell organized program characterized this effective meet. Much could be learned from its "How To" Theme-particularly "Ho'lv To" hold a very successful convention.

A view of those ot rhe heqd ioble enioying rhe lodies luncheon, from left: louise Grobe, lrene Ketchersid, Vivion-Spotts, l/lrs. Ferguson (wife of the Rev. Fred Ferguson of the Methodist Church. Apoche Junrtion), Hozel Sullivon, Katie l ichaels (wife of Association secretoiy-mcncaer, Gus), Tiny Beecroft and Thoro pollock, such as

Honorory Director.

Left: o view of the largc ond qlleniive crowd ol Solurdoy's "A Good Old Foshioned Soles Revivol"; right, more rhon 400 enioyed dre onnuol bonquet.

ROYMAC

(The quick way to say: Prefinished Philippine Mahogany Plywood)

QUESTION: How do you ofier top quality prefinished lauan at a price that really makes sales?

ANSWER: Talk with Getz Bros., prefinished lauan specialists I G/R starts with carefully inspected all hardwood materials - face, core and back are Philippine Mahogany. Next an A$ylic, tlmpered sealer coat is applied and followed with a polish sanding I Another rigid inspection is made before panels q"Jity for G/R's exclusive petro-chemical, resin-reinforced top coat. Smooth V-Grooves are applied iftto,tgft embossing-no cutling or core weakening-and the entire panel receives another high-speed buftng I A finat inspection and G/R Lauan is on its way to you' packed 100 pieces per unit, steel strapped, edges protected and loaded on skids. Sound good? It is' Get all the details from your Getz Bros. representative.

Ask your Getz representatiue about Philippine Mahogany lumber and other plywood products from the Far East

Palco Offers New Product Lines And Expanded Service

New and improved product lines and expanded service are being emphasized at The Pacific Lumber Company to offset aggressive competition in current market conditions, according to Carl W. Bahr, Vice President for Sales.

The new California redwood products are giving builders and architects lower in-place costs, more design and construction flexibilifv. and better maintenance values, Bahr stated.

"Santa Rosa"

"Santa ft65a"-4 saw-textured boardon-board packaged siding, is creating interest throughout the country because it combines the appeal of natural redwood with lower costs through use of more economical underboards, he said.

Factory paint priming of redwood has increased steadily because it orovides sizeable cost iavings compared to priming and painting at the jo6 site. Also, PALCO's recently announced

Corl W. Bohr, Vicc Preridrnt for Scler, ttrG33.3 n.w product improv€menlr, exponded service, ond increo:ed odvcrtiring,cnd rclcs promotion afiods lo meel increoringly competitive morket condilions.

national survey of construction costs revealed very significant in-place savings from pre-primed redwood siding compared to other commonly used sidings of synthetic, metallic and masonry materials.

PALCO's sales of factory primed

redwood include, bevel sidings, S4S boards, patterns, and end-jointed redrvood in custom lengths. All paint primed products are packaged for maximum protection in heavy plasticized paper wrap. Dealers like the advantages of protective packaging where sheds are open, and the easier handling during delivery.

Builders, particularly in areas where cold, windy, or rainy weather restricts the time for field painting, favor the preprimed redwood siding because there is more flexibility in applying the finish coat. Storing and handling at the job site are also easier because of the protective packaging.

"Palco-Loc"finger- jointed and electronically glued to provide customers with all they want in long Iengths of redwood or any specified lengths, is also an item of growing importance. It is tailored to simplify dealer inventory, and to help their customers reduce labor costs, speed construction time, and eliminate waste.

Another relatively new product is the thinner, lighter )/s" redwood interior paneling. This paneling, named Palco-Face, is gaining greatei market use because of the increase in remodeling work. Its use for new construction is also on the increase, however, and additional advertising and sales promotion on it is currently underu'ay.

The PALCO mixed-car-and-truck shipments were set up to pror"ide greater service to the dealer. This service feature is about to get a new boost with the scheduled comp,letion this summer of massive ne* itorage and shipping facilities at the mill- headquarters in Scotia, California.

These new facilitie,s, of modern glue- lam all-wood design, will be equipped with a high speid 100-foot lu-be. handling crane to bett,er expedite handling and car loading of PALCO's increasingly diversified product line, according to John K. Martin, who designed the facilities.

I\{erchandising service is also being expanded. Salesmen and wholesaleri are now provided with more promotion aids, and sales training and m;ll training tours are being iccelerated for wholesale representatives and their salesmen in order to provide them with (Conti.nued, on Page 82)

rhe Sontc Roso siding is increosingly populor beccuse of ifs 3cwn rexrure ond economy.

Inland Empire Hoo-Hoo "Ladies Nighf"

The Southla nd's Top Party

The rlcsert n inrls of I'alrrr Springs rvcre rr'hilrping rrp <lrtitc :r fnrtli as u'r: :rrrivcrl :Lt T)e.-si -\rrr;rz' Inrliarr \\-e11s llotel for thc :lnrrual cocktail partr- anrl rlirrncr cl:Lrrce gir-err bl' Irrlanrl I'inrpire Iloo-lloo Clrrb 177 ior thcir la<lits, brrt tl'rey proverl to be lL little tantc irr comlt:rrison to the cxcitenrent arrrl fi,stir-itv n'hich gatlrcrecl hearl tts the evt'ning \\-r11t O11.

The arrrrr:r1 gcr1f tourlanrcnt arrcl "l-rLrlit's \ig-lrt," helcl Ilal- 19, is, irr our opirrion, t1'rc tr-rp partr- of the lunrbtr fratcrrritv in this area. (lther clnbs nrar- takc cxccptiorr to this SlLn Dirgo lras lung been renou'nerl for tlre cxcellerrce of its parties; the San Jic'rn:rndo \ralle,r-I{oo-lloo club. thougl-t onlr-a \-ear ()r so o1r1, has alreedr- carne<l :r replltatioll for krrou'irrg hou' to urrroll the recl carpet. Sti11, there's solrle-

TOP ROW, from left; enioying the cocktoil porty, Bill McDonold, Mrs. Corol Crone, Mrs. Ron Pugh ond Mrs. Perc Bokker. Next: Mr. ond Mrs, Fronk lipis. Nexl: Russ Roepke gets o golf prize. Right: Bud Wilson, stonding, Mrs. Chorlie Roy, focing the cqmero.

SECOND ROW, from left: Mrs. Horley Hort qnd Worren Hqskins. Next: lhe chcrming Hollywood couple, Mr. qnd Mrs. Bob Golding.

("Edw. G. Robinson") Next: Don Derbes ond Mrs. Bill Reed. Nexi: golf winners George Chompion ond Ken Dietel.

THIRD ROW, from left: Mr.s Pcul Allyn, Al Beols ond Mrs. Ed Terrell. Next: "Moc" ond Mrs. Fern McWhorier. Next: golf winner Bill Von Noy. Right: Mr, ond Mrs. Don Greenslqde.

FOURTH ROW, from leff: Homer Wilson gives thonks for his golf oword. Next; the beoutiful Mrs. Rclph Cqrdwell wins o door prize. Next: "Fore!" Right: the cocktoil hour begins to swing.

TOP ROW, from left:Sue Perner is o picture of ioy ond loveliness os she models the mink slole she hod iust won in the drowing qt Inlqnd Empire Hoo' Hoo's "Lodies Night" Porry; moster of ceremonies Bill McDonold beoms opprovol. Middle: Beri Holdren enioys o gome of golf the eqsy woy. Righrr the grocious Mrs. Worren Hoskins, wife of the club president, greets Mr. qnd Mrs. Clyde Hollenbeck.

SECOND ROW, from left: Mr. ond Mrs. Hub Kronen ond Jim Bqrron. Next: Mrs. Ken "Dodie" Dielel is pleosed with her door prize. Nexf; Jock McGrqih (top) ond Dove Beouchoine (lower) cought while receiving fheir golf prizes. Right: qn ollroctive foursome-Mr. ond Mrs. Jerry Westphol, Andy Anderson ond Mrs. Ed Abdeilo.

THIRD ROW, from left: qt the heod toble, prexy Worren Hoskins, Jessie ond Bill McDonold ond Mrs. Scotl Mclntyre. Middle: Mrs. Andy Anderson ond Mrs. Worren Hoskins were indulging in some pool-side "hormonizing" ot this poinr. Right: o group of lumber lovelies enioy the sun qnd pool prior to Porty iime.

BOTTOM ROW, from left: lou Bishqrq, Mr. qnd Mrs. Art Hogen ond Sun Perner. Nexl: Ken "Legs" Dietel ond Milt Gensch fote up the golf winners. Nexl: Mrs. Ron Pugh collects o door prize. Right: thot grocious ond ever "best-dressed" couple Mr. ond Mrs. Bus Klossen.

tlrirrrr rtborrt arr lrtl:rrrrl ['-nrlrire elltertililtnlerrt u lriclr, ior shccr goo<1 sl)irits an(l llosl)italitr'. is harrl to be:rt. Coultl bt'tlrat tlre clinrate and the beautv c)f the (lcscrt scttirlg h:IS

s()lll('tlriil!' to rlo \\'itlr it; iriter a rrir ()r) tlre golf links cir po()1-sidc

(ContintLed on

rla,r'o1 sun:Ilt(1 sllr()g irce ('\'er-\'()1lt'lras g0t lris'lllrtPase 36)

Polco's New line

(Continued, frorn Page 28)

better product information. PALCO rvholesalers are being given individual assistance in planning merchandising, promotion campaigns, and sales meetings in their territories.

As a further assist to sales representatives and dealer customers, Pacific also launched a more aggressive advertising program this year aimed at builders and architects. Each ad is built around the sales features of one of the newer PALCO redwood special- ty products.

After pioneering last summer with the first house constructed with prefinished painted wood siding, The Pacific Lumber Company l-ras continued active research and survey work in this field. Lawrence H. Price, who manag'es PALCO's market research and product development program, has supervised construction of several additional demonstration houses with prefinished redwood siding.

Elcclronically glucd up redwood provides oll the long lcngthr. or speciftcd lcngthr desircdsimpli- fying deolcr inyento?y, ond culling builderr' lobor costs.

application of prefinished siding over several types of wall construction.

An important feature of these demonstration houses has been the elimination of nailing through the siding by means of various clip fastening sys- tems having a self-aligning f eature. Another important feature is that the siding courses are held slightly apart to provide ready-made ventilatio'n of the sidewall.

Several clip fa"stening systems and paint film types were under survey this year to demonstrate their performance under varied climatic conditions.

Although the prefinished siding has not yet been put into the marketing phase, W. G. Van Beckum, Vice Presiclent for Research and Development, reveals that Pacific's research staff is optimistic about its future, based on results of their work to date.

Myrfle Avenue Lumber (Continueil lrom Page 8)

some of the biggest industry suppliers.

Norm Bundschu, general manager of I\{yrtle Avenue Lumber Co., explained that part of the turn out was due to their - balanced inventory that covers completely the home improvement field. The "fix-up" show was preceded by a week of advertising that climaxed with full page newspaper ads.

The yard was decorated with bunting and flags, free parking signs, and of course, "Bill Ding" the mechanical man company trademark that appears on their sign, trucks and advertising.

Paul Forman, sales manag'er, said they get letters addressed to "Bill Ding" and occasionally a customer will insist on dealing personally with, "my old pal, Bill."

These n'ere built in various regions of the United States in order to evaluate regiollal differences in constmction and shipping and handling procedures. Price made further observations on the

PALCO's research and production people also are carrying out additional product research and development work on the prospects of a more diversified plywood line, on interior finishes, particle board, and other plant processing improvements, in order to keep this historic California lrrmber firm in the vanguard of current highly competitive market conditions.

f'he rear of the lot had off-street parking for over 6O cars on the day of the show, next to the cut up plant rvhich is fully equipped to cut lumber and plywood to any size the customer oroers.

Norm Bur.rdschu and Paul Forman, both active in NRLDA work, have been putting into actual practice the modern methocls of merchandising discussed at the convention. They are proud of the fact tl-rat "everybody on our tell-man staff is a seller."

The store interior was set up with serve-yourself items and a number-tag system so customers would be served on a first come-first served basis. with all items clearly tagged for customer ease.

A feature of the yard is the display room of remodeling items in conjunction with a orivate consultation office rvith drafting boards and a complete file of information where the customer and salesman can chart the best rnethod for the planned remodeling. They have built a sizable reputation for their expert kitchen remodeling.

Tl-re customers who came to the sl.row from as far away as 50 miles to buy 'itere the proof positive for Myrtle Lurlber ComDany's modern methods.

New producls, such os foclory point primed redwood. ore noking soles goins becouse of the lower in-ploce cosls compored lo other commonly used siding moleriols.

Addirionol demonslrotion houses witfi preftnished redwood siding hove been compleled undar PAICO supervision to further test severol lypes of clip fostening syslems.

Capricious, cheerful, mysterious-Monkeypod is a centuries-old favorite of Polynesians for carving bowls, idols, shields and weapons. Now its warm, myriad colors are captured in luxurious matched panels. This is just one of 52 expertly selected hardwoods at J. E. Higgins Lumber Company, 99 Bayshore Boulevard, San

The Trade Press: Lumber's Indispensable Allv

By MORTIMER B. DOYLE, Executive Vice President Notionol Lumber Monufocturers Associotion

tfrHE .l0th Anniversarv of THE r CALIFORNIA LUMBER MERCHANT has great significance.

It presents us with an opportunity to appraise the contribution of the lumber trade press to industry growth and progress.

It focuses attention on the fact that the trade press provides a vital link in the communications chain between manufacturers. wholesalers and retailers.

And, finally, it offers the industry a chance to pay long-overdue tribute to such trade press leaders as Jack I)ionne, Don Dick, Ole May and Max Cook-men responsible for raising the trade press to a position of stature and importance in industry councils.

We in trade association work are especially mindful of the importance of the trade press to the industrv's overall health ind prosperity.

And we look to this most vocal branch of journalism to tell us when its leaders think we are on the right track with a program, when they think we should perhaps alter course, and when they think we are on the wrong foot altogether.

We have only to review briefly a fer,r' of the industry's outstanding achievements of recent years to understand that these accomplishments would never have been possible without the trade press to offer guidance and counsel.

One of the most notable examoles of fruitful trade press-industry cooperation involves the National Wood Promotion Programan effort that has created a new awareness, a new acceptance, of wood as a modern material.

So important did we consider the views of trade press representatives to the success of this endeavor that more than two years ago, when the program was just getting off the ground, we called a special meeting of trade press

editors and spokesmen in San Francisco to solicit their opinions on what we were doing right, what we might be doing wrong, and how we could improve the effectiveness of our activities.

'fhat meeting-as much as any other meeting ever held-helped to lay the groundwork for the phenomenal gains of the National Wood Promotion Program to date. And the presence of a representative from THE CALIFORNIA LUMBER MERCHANT con. tributed significantly to the meeting's success.

Space permits only a capsule review of other industry achievements made possible only by the support, constructive criticism and valued suggestions of the lumber trade press.

\A/e have a new universal component house construction svstem reouested by and indorsed by the Nationai Association of Home Builders, with their prornotional facilities added to ours.

We are well on the way to a "lowslung" wood flooring system to be competitive on all counts with slab floors.

Add to this. constantly improved f astenings-mechanical and llued; progress toward 1O-year pair.rt performance, with quality-controlled pre-finished siding already coming out of

long posl orc lhe doyr of these romqnlic four. mosted lumbet schooners, bui they still mokc o hqndsome sight fo look upon, don't rhcy? Phofo courle3y of A. W, Nefh, longtime lumber wholescler.

some plants; f ire-comparative tests showing the superiority of timber construction over unprotected steel; tests showing great savings in heating and air-conditioning through wood construction; new engineering design so that less wood does more work and, therefore, more wood can be used in more houses.

Add to this, our penetration of target audiences with advertising and merchandising aids; our dramatic wood school clinics held so far in more than 75 cities of the nation; our building code and insurance work to remove out-moded restrictions against wood; our technical promotion men all over the map to woik with those who are in a positi,on to choose or reject our products; our local wood promotion programs now operating in 60 cities with the participation of local businessmen in all fields lr'ith a stake in lumber's future.

These are all accomplishments---or near accomplishments-to which the lumber trade press has contributed.

Just as the National Lumber Manufacturers Association functions as the industry's sinew and muscle, grouping the diverse elements of our industry into joint, cooperative action that promises greater sales, profits and future markets for all lumbermen, so does the lumber trade press represent the combined voice and conscience of our industry with the responsibility of encouraging both manufacturing and distribution segments to push constantly ahead toward new horizons.

To survive the current death-grip struggle with competitive materials, we must:

(1) Continue to improve our products ;

(2) Increase the usefulness of our material;

(3) Expand the scope of services available to wood consumers ; anc

(4) Never let up in promoting the practical and aesthetic values of our products to lr,ood consumers.

-Ihe trade Dress can continue to fulfill its most important and predestined role in our industry's future by constantly reminding lumbermen of these economic facts of life.

If the past is any standard of the future, this is ar.rother mission which the tra,de press can be counted on to carry out in exemplarv fashion.

MORTIMER B. DOYTE

Forty years ago, on July first, L922, The California Lumber Merchant and we started in Los Angeles together. They have been wonderful years.

On the occasion of our mutual Fortieth Anniversary, we offer congratulations and best wishes to the Merchant, and the most sincere thanks to all of our good friends and connections in the lurnber trade throughout the World.

Inlond Empire Hoo-Hoo "Lodies Night-

(Continueil ftom, Page 37)

teries re-charged for a big night of fun. Probably, however, the success of the event stems from the enthusiasm and vigor of this outstanding Hoo-Hoo club.

The golf tournament, held on the world famous Indian We_lls -course, was as usual sponsored by Hoo-Hoo. The cocktail hour was hosted by eresmer Minufacturing Co., Inland Lumber Co., Georgia-Pacific Co. and Tarter,-Webster and Johnson.

- O_r_chid corsag'es for the ladies were graciously presented by Mason Supplies and Cranford Whol"lesale.

We'll let our pictures on these pages tell the rest of the story of a wonderful party. However, let us signal out for special credit Bill "Mac" McDonald of Simpson Timber who did his usual great job as master of ceremonies, club president Warren Haskins of Inland Lumber and his staff of officers for a great job well done.

In addition to 'Warren Haskins the current slate has been : Scott Mclntyre of Rialto Lumber, vice president; Harley Hart of Inland, secretary; Bill Rugg of Rugg Lumber, treasurer; Bert Adams of Adams Lumber, V.G. Snark; and Charles Ray of Hale & Greenslade, George Champion of Valley Lumber and Rod Wilson of Big Ben Sash & Door, directors.

IIST OF DON(}RS FOR INLAND E'YTPIRE

Americon Wholesole Hordwore Co.

Arrowheod Lumber Co.

Avolon A{oulding

J. H. Bqxter Co.

Blue Diomond Co.

Brooks Dodge lumber Co.

Celoiex Corp.

T. M. Cobb Co.

Cronford Wholesole Co.

Cresmer Mfg. Co.

Droke Steel Co.

Lumbermqn's Cqreer

Porcrllels Thot of CLtl

Evons-Horbor Produdr Co.

Fir & Pine Lumber Co.

Fredericks Honren Point Co.

Georgio-Pocific Corp.

Goehring Lumber Co,

lnlond Empire Hoo-Hoo

Holey Brothers

A. L. Hoover Co,

Inlond Building Moieriols Co.

lnlond Lumber Co.

Inlond Sosh & Door Co.

Koiser Aluminum Corp.

,It is interesting. in this year of our 40th anniversaryf to learn'of the numerous instances where either the founding of a company or an individu- al's indoctrination into lumber occurred at about the same time. It is all the more gratifying to learn that all are still very much in business.

HOO-HOO IAD|ES' NtcHT - 1962

Koiser Gypsum Co.

The Key Corp.

Mople Brothers, Inc.

Morquod Wolfe Lumber Co.

Moson Supply

Mosonife Corp.

Oregon Pocific Lumber Co.

Pobco Fibre Boord Products

Pollotch Forest Industries

Jim Ridrordson Lumber Co.

Riverside Cement Co.

Sequoio Lumber Soles

Larry Turnbull, Los Angeles manager for McCloud Lumber, is the latest to join the "40 Club."

Larry left his family homestead in Fair Oaks, California at a tender age and landed in l\{cCloud on July l,1922, where he started work in the sheds and yards, progressing to shipping department and sales office.

When McCloud Lumber Company

Simpson logging Co.

Simpson Redwod Co.

Skil Corp.

E. J, Slonton & Sons

Tqrlcr, Webster & Johncon

Tynon & Rogars

U. S. Plywood Corp.

Roy Von lde Lumber Co.

Word Supply Co.

Worren Soulhwesl, Inc,

Weyerhoeuser Co.

opened a San Francisco sales office early in 1926, Turnbull was transferred there and became assistant sales manager to W.G. "Bill" Kahman. In 1929 he was sent to Los Angeles to become Southern California and Arizona rep- resentative; this position, through good times and bad, has been his contribution to the lumber industry ever since.

SELLGOOL s0lAR.B10Gl( DONUT StrLL H@T

FIBERGLASS PANELS

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for more profits and more safisfied customers

Gooperation with distributors is the watchword at Lasco fndustries. And it's one of the big reasons why more and more lumber dealers are selliog Lascolite. They like the completeness of the line! There's a ready acceptance for cool, cool Solar'Block and for its rich new architectural colors. Color tones that are unmatched by any other manufacturer.

They like, too, Lascolite's new flat panes and rolls in colors and decorator design which have so many building applications. And they have found a big new market for Lasco Lite's new special whites and clear panels made especially for greenhouses. Are you missing some of this busincss? Then check into Lascolite right now. You'll be pleased at the cooperative spirit and quick shipment and fast deliveries from stock. Phone PArkway 8-0358 or OVerbrook 5-7960 now.

COMPLETE LASCOLITE LII{E Includet: Gommerclal Standard panelr: Solar-Block patr€3 r Flat pangl3 and rolb r Decorator'declgnsd panc and rolb

For seruice, phone, urite or wire today!

LASCO Industries, 156l Chapin Rd., Montebcllo, California.

And then there was the boss who called the good-look- ing steno in, and told her that he thought the c-iothes she wore to work rvere "too little and too late." She replied that a woman's charms are her best weapons in the battle of life. He said "Okay, Sister, but you'll never be arrested for carrying your weapons concealed."

To be successful you've got to be happy. To be happy you've got to be healthy. Think and talk health. ExeriG intelligently, cultivate the open air. Use plenty of water ilternally and externally. Get out and play with the kids, absorb .ull foy can of their enthusiasm. Quii doing, and eating_ and_ drinking things that any intelligent perJou knows will reduce your vitality and effectiven"ess. ke.p the old grin on your face. To live, laugh, and love is the eleventh commandment.

No man can fully discharge his debt to society. We all owe so much. \Me owe for the liberties we enjoy, for the comforts and luxuries, for everything worth while in our daily lives. And the only real hippiniss we get out of life is trying to pay our indeb,tednesi lo Provideice.

Here is a good thought we might ask ourselves frequent- ly: Are.we-paying our way through life, or are we getting a free ride ? Because the r,vorld doen't o\l/e us a living, we owe the world a life. And it's payable every day, jult as much as for the Boy Scout who looks about him to'do his daily good deed.

- Fo{ many blessed generations the children of this country have had instilled into their minds and hearts from earliest days, the immortal and imperishable truth that this is the

BY JACK DIONNE

greatest nation in the world; that the country in which we live is the most blessed that children of meri have ever lgoyn; that here and here alone men are equal before their God and their government; that the childien of the poor h-ave the same rights and the same privileges enjoyed by the children of the rich : that thosd certiin inalienabli rights of life, liberty, and the pursuit of happiness belong to every man and cannot be denied them; that there is more tolerance, more fellowship, more understanding; more fair play, more genuine oppbrtunity, more unva-rnished equality here than there is or ever has been anvr,r,'here on the face of the earth: that everv American citizen has reason to thank God every day foithe unequaled blessings that come to him with his American birtliright ; that tfie kingly crown of a"n American citizen is the ciorvning sign of human sovereignty; that the boy from the hovel has is much right-and a whole lot more chance-to become President as the boy from the mansion; that this is, in fact and in truth, "the land of the free and the horne of the brave."

Every mother has taught these consecrated truths to her children at her knee. Every father has proudlv proclaimed them to his sons, ind striven that these tidings of great joy should be ineradicably imbedded in tl.reir consciousness. Every teacher has taught them. Er.ery preacher has proclaimed them from his pulpit. Every statesman has emblazoned them. Every orator has ieweled tl.rem rvith fine phrases. Every historian has helped" to imbed them in the timeless scroll of history. Every patriotic assernblage has proclaimed their sanctity. They have become the rockribbed foundations upon u,hich the eternal glorl of this nation has been built. They are heart of our nation's heart. and fiber of our nation's fiber.

2 4 Edges Tongue & Groove Edges Tongue & Groove

B;ll Brooning Soytt

IF YOU WANT REDWOOD--FIR--P]NE. SEE US OUR EXPERIENCE ]N THE INDUSTRY AND LONG LIST OF REPEAT CUSTOMERS IS YOUR OK THATTHE BEST, AT THE BEST PRICE IS YOURS AT. .

ASSOCIATED REDWOO D TIIttS

Also exclusive soles ogenl for LANE PORTLAND TUMBER CO., which monufociures pre-finished, cut-lo-length ports reody for ossembly by wholesoler or reloiler info toys, furniture ond other consumer items.

ASSOCIATED REDWOO D TIITTS

Rqif or T & T shipments lP. O. Box 598, Arcolo, Cqlif.

Redwood Has No Anniversary

This 50 Year-Old Home Shows The Agelessness Of Good Design Combined With Good Wood

fhr chorm of rhe redwood is rtill ftdiont rdoy, ond hos donc much lo noke the house o clocsic of enduring beoury. Builf neorly 50 yeors ago, il hos raquired o minimum of upkeep ond demonstrcted ogcin dre long-yqpgg econorny of building well-with quolity noreriols.

Of all the Western houses built since early days, few can still claim to look modern. All too often the result of using so-called modern materials and design is a house that is painfully dated as a relic of another era. And a not too valuable antique at that.

The house shown on this page is almost fifty years old and yet looks modern enough to have been built this year. It was designed and built in 1913 by the late Bernard Maybeck, a master architect whose love of redwood is evident in many of his houses still being lived in around the San Francisco-Berkeley area.

By choosing redwood, Maybeck had both an interior and exterior that has grown more mellow and beautiful as the years passed. The outside of the house features redwood shingles and the structural members of redwood are stained and roughly textured. The elegant interiors rely upon the smoothfinished grain of the redwood panels for their character, and of course the natural auburn-colored beauty of the wood.

The architect, one of the great pioneers of the concept now kno'ivn as "contemporary living," used redwood throughout for doors, casings, ceilings, mouldings and panels. Today, thanks to the dimensional stability of redwood. the doors and windows work and fit as smoothly and as snugly as when the house was built.

Another innovation that makes the house seem modern after so many vears is the wav in which the inside iiving areas are related to the outside, particularly the garden areas. To give

this effect Nlaybeck used large, floor to ceiling r,r,indows, framed in redwood, and extra large baseboards n,ith the soft color of the redr,vood making

(Continued, on Page 42)

The concept of reloting rhe living crecr lo the gordan wos onolher innovction ond to make this relationship cornpletely nolurol. he used redwood to fltrnre the exl:a widc boreboordr ond grcceful mouldings.

credited ro lioybeck'windows, qnd for the

Avoiloble: T&G4edges ...2 edges... squore edged

Redwood's soff glow everywher+ doors, poneling, cosings, mouldings ond ceilings. And the possing yeors hove merely mellowed the nalurql beouty of the wood, Thonks to lhe dimensionol stobility of the wood, the woll poneling stitl flrs tighrly ond the gloss doors, hondsomely fromed in redwood, slide shut os eosily as fhe doy they were instolled.

R.edwood Home

(Continueil from Page 40) a visually easy transition from inside to outside.

Two of Maybeck's best known \\rorks are the Christian Science Church in Berkeley, California, and San Francisco's Palace of Fine Arts, designed for the 1915 Pan Pacifrc Exposition. and nou,' undergoing a rebuiiding in more durable materials than the original.

The whole house is a rvell-fitted clesign ullit that calmly combines esthetic qualities and solid, comlnon sense, rvith good workmanship ancl a building material that is botl-r clurable and will age well.

Many of today's budding architects rvould do well to keep Maybeck's ideas in mind when they are clesigrlirrg the houses of today.

An acre of healthy forest needs 20 years to gror,'r' the lumber for a S-room frame house, according to studies made by the U. S. Forest Service.

QUALITY AND SERVICE rtHEN

YC,U SELEGT STANTON PRODUCTS

o lmported and Domestic Hardwoods

o Stanwall

o Cork Board

o Pacific Coast Softwoods for Every Purpose

o Acousfical and Decorative Ceilins Materials

STANTON SPECIATTIES NOW AVAILABLE:

Philippine Mohogony Bevel Siding 3hxto

"Slqnwood" Philippine Mohogqny Finish S4S lx6, 8, lO & 12,, Pqcific Cosst Alder, Mople, Birch, Bolso Wood, Genizero

"Fostest Delivery. . . fo oll oJ fhe Soulhwesl!"

E. J. STANTON & SON

4770 District Boulevord

Box 3815 Terminol Annex

OUALITY CtlMM(lI{S

GREEI{ & A.D.

S4SEE & PATTERNS

K.D. CTEAR & AYE

WATER REPELLEI{I TREATIl{G

PAPER TTRAPPED Frr{rsH & slDl}lc

GTOBE INIERNATIONAT OF CATIFORNIA

U. 5. Plywood Eornings Up Sixfy-three Per Cent

U. S. Plywood reported record sales of $301,898,000 for the year ended April 30, 1962, compared with sales of V6O,- 000,000 in the preceding year.

. Pltgilgr for the vear, after taxes, were up 63 per cen,t to $12,025,200,,-equal after preferred dividends to- $3.92 per share on ?,978,2q shares- of common stock outstanding at the end of the fiscal year. This compared with earningi of $7,393,900, equal to $2.+6 per shari on 2,864,965 com--mon shares in the preceding year.

Sales and earnings reported for both the above fiscal yea.rs inclqde_operations of Cascades Plywood Corporation, which U. S. Plywood acquired in February, 1962.

Earnings in the quarter ended April 30 were $3,483,100, equal to $1.14 per share of common stock, compared wtih

$1,822000 or 61 cents per share in the same quarter last year. Sales were 976,884,000 and $65,892,000 in each of these respective quarters.

S. W. Antoville, chairman of the board, said the improved showing in the fiscal year just closed was attributed to an increase in sales, particularly in specialties and decorative plywood, which more than offset lower prices of fir plywood and lumber. He noted that the average price for fir plywood during the past fiscal year was the lowest since thi end of World War II.

, The company announced plans to spend a record $14,- 500,000 in the coming year for major additions and improvements in facilities in Canada and the United States. -

At the Board of Directors meeting in Portland, Ore. (June 1-3), the company declared the regular quarterly dividend of 50 cents per share of common-stockf payabli Tulv ll, 1962 to shareholders of record June 25,1962.'

"OPERATION WAINUT"

More ond mone commerciqls ore going Wolnut

"Operotion Wolnut" is o up of o complete line of pre-finished Wolnut fo meet this demond. Hove your wholesole distributor contoct us.

I.AUAN BIRCH MADRONA

TO ALL MEMBERS OF THE FOREST PRODUCTS INDUSTRIES QrnntrnVo,

This is a cordial invitation for you (if you are not already a member) to ioin Hoo Hoo. Our desire is to have some additional top-notch executive type members in our organization.

Hoo Hoo International consists of approximately 14,000 members which membership consists of men that make their livelihood directly from the Forest Products Industries. Il Aou or anA rnetnber of Aour organization can qualifg we nsould be most hoppa to haoe you become a member.

The dues are small, and I'm sure you would be more than pleased with the good fellowship our Fraternal Order of Lumberman has to offer.

It would give me a great deal of pleasure to hear from you and to send you an application.

Very sincerely,

JJo*n,tr

llarvey W. Koll, 46016 Snark of the Universe

Bull's-Eye Buy,i%g Puts You Front Row Centert

When you're on the hot seat for a bunch of specials or a carload of specified, you need positive answers fast. Answers like we'll try. Can you substitute? Or we'll let you know later. just won't do in this day and age. Any stalling can lose the order. We know it! That's why Fountain instituted Bull's-Eye Buying. This procedure puts your needs at the top of the list with leading saw mills in the best production areas. Four buying offices are constantly checking the species being cut, the end products, and availability...for feedback through direct teletype to our Los Angeles market analysis center. At the same time our Los Angeles staff is checking construction reports, architectural trends and dealer requirements for feedback to the

mills. This results in anticipatory demand and allows us to have a rolling inventory at all times. Chances are, the material you need is on its way, at the dock or in our Los Angeles yard. If not, we're prepared to get you fast action at the mills. spEctlltsrs tN DoucLAs FtR, wHtrE FrR AND ceoen-Cars can be made up of many items or straight cars of one size and length. You'll find Fountain deliuers when promised and as promised despite market fluctuafions. Claims are settled promptly. Our yard and grading facilities are available to both dealer and mill should any claim arise. Frank market analysis is always available to yards quoting large or difficult jobs. Mill shipments are by rail, truck or ship, transit lumber by rail and truck, LCL

mUNIAIN AREE FARM-fntimate knowledge witl timber from growth to onstruction pmvids a unique and brcad wood tehnology sryice available to you when you call Fountain.

los ANGELES DrsaRrBUTroN YABD - Many special lmber hmdling de vie developed by us reults in better selection of product and faster swlce,

AUToMAUC llorsruRE METERAccumte srting of lumber with a omistent moisture content for laminated beams is perfomed by this new elctrcnic brain.

theWest's Leading Saw Mills

inventory from dock or yard. ' MANuFAcTuRED pRoDucrs AND LUMBER SPECIALT]ES FROM THE SAME SOURCE-I,AMIoc Timbers, decking, Ioc-Deck, Potlach products, IamLot Pecky Cedar Paneling, dry Douglas fir dimension in clear and select, specified lengths, long lengths,industrial items, and glued-up products. Complete milling facilities for special details. . AcrrvE pRouorroN wtrH lRcHtrEcrs AND coNTRAcToRs-Tl,vo special promotional groups regularly call on architects to obtain specifications for Fountain products, to suggest new uies for lumber and to obtain ideas for new products which the architect may be thinking about. Contractors are contacted to promote the value of Fountain products, to suggest nearby dealers and

to sense trends in the building industry. The general public is reached through trade shows, publicity in leading consumer magazines and a regular schedule of advertising.

. STRICT POLICY OF SELLING THROUGH LUMBER DEALERS ONLYEverything we buy or manufacture is sold exclusively through lumber dealers. Dlsc ount tertns, no ertended credit and no net terrns haue resulted in a solid dealer following. No dealer is encouraged to increase volume in excess of sound financial capabilities.

-Loc T.AMTNATED rrusnns-IJnifom hydraulic presure is lied to laminated beams mder watchful eye of quality oninspector. Heat hods will be lowered over beam to maincustant heat during the mring prees.

Loc-DEcK-Special Potlatch product is applied in random lengths during comtruction of church. Fmt, easy application and a minimum of material waste efiects comiderable savings.

LAM-Loc pBcKy cEDAR-T'his exclwive Fountain prcduct can be usd inside or out. It's widely pro. moted thrcugh trade shows, displays, pubticity and rcgular magazine advertising.

Lam-Loc Pecky Cedar Featured

"Blueprinf 62" Model Home At L. A. Trade Technical College

Designed and constructed dents and their instructors at completely by over 200 stuLos Angeles Trade-Technical

In

College, this year's I,497 square foot model attracted several hundied visitors, who found the home a highly original design featuring extensive use of lr'ood products. Among those used was Lam-Loc Pecky Cedar for the living room wall, contributed by Ed Fountain as one phase of his Company's efforts to encourage projects rt'here the application of wood is emohasized.

Drafting students Ronald Francis and Frank Mead designed the home to combine an indoor-out'door theme in a formal atmosphere. The home has three bedrooms, two baths, combination dining and entry area, living room, and all-purpose family room. The entrance has a unique wooden deck combined with an overhead wood grating which leads you into the house. Once inside, the grating becomes the dining area ceiling and then carries through to an outside oatio which has a wood floor on the same level as the intrance deck.

Other features include a balanced power kitchen, birch cabinets, built-in gas range and oven, gas dish-washer, a large double sink with garbage disposal and an electric food center with attachments. The home also has a forced air furnace and duct system, a built-in intercom, central vacuum system, electric door chimes, stereo AM-FM radio, master lighting control panels and kitchen turn-a-shelf.

"Blueprint '62" was built by the students in the college's construCtion trades with two purposes in mind: One is to give the students who participate in construction of the home an opportunity to gain practical experience in their (Continued. on Page 54)

And that's just what we've been doing for the past 45 years. We work alone because we consider our independence a valuable business asset. We buy from whomever we choose and this freedom of selection means added quality for you. We've been riding the current for 45 years, and our specialized experience with local conditions is yours to take advantage of. We've got quite a long romance going with our top suppliers, our good mill sources, and our friends in the industry. We'd like to start an affair with you, so let's get engaged in some business real soon.

lor Angelcs rkyscropcrr form tfrc bocldrop for tfie nodcl homo which employed lh. lot 3t building techniqu* qr well os mcny new products. Vi:itor: found the hornc hod highly profcrsionol workmcnrhip cnd mony inlcrerling uscs of bosic motcriolr. Highlight of lhc opening cerenonior wa3 th€ pra3.ntolion of on ochieverncnl oword trophy lo tho collegc by C, V. Holder, vicc presidcnt, Los Angoles Choptcr of lhc Building Contructo?. As:ociolion,

I

F

..DARLING, WE'RE ALL ALONE . . Let's Make the Most of It"

Engelmann Spruce

Western White Spruce

Sitka Spruce

Port Orford Cedar

Matheny Car Unloading Service ls New Name For Crane & Co.

Matheny Car Unloading Service is the new name for Crane & Co., at 5143 Alhambra Avenue, Los Angeles. Charles H. Matheny, owner, has renamed his unloading business that has served the lumber industry for the past 20 years.

Jim Matheny will be backing up the telephone lines with his father, "Chuck," rvho started the unloading business in his home in 1943.

States "Chuck," "\Me had seven partners then and soon moved from my home into the local union building where Harry Sweet, then head business representative, suggested that we call ourselves Inland Stevedore Company."

Each partner had to train new men during those tvar years, and unloading lumber cars in less than a day's time was something new for the trade. The lumber dealers soon caught on to this new labor contracting service, and the business boomed. Today the firm is still called "The Stevedores" by some of the trade who have been longtime users of the labor services.

Matheny reports, "There is a continued trend toward "Payroll Contracting," and it is even greater now since the need for temporary help can be supplied in so many different fields and industries by specialized agencies like ourselves. Our own lumber industry can be proud, however, since they caught onto this trend some 20 years ago, when they started calling us."

Telephone number of Matheny Car Unloading Service is cApitol 2-8743.

Although the Russians who logged the redwood forests of Northern California 130 years ago did not practice modern tree farming methods, redwood's regenerative powers are so great that a second harvest is now being taken from the lands cut over by the Czar's colonists.

Montana's annual Douglas-fir Christmas about 4 million trees. They are shipped to Nation and account for about one tenth commercial Christmas tree harvest.

tree harvest is all parts of the of the Nation's

Jim llotheny, 225 pound linebocker ond former UCIA center, ployed o Rose Bowl gome in '56 ond ihree yeors' pro footboll wifh Toronto ond Chiccao Cordinqlg until q knee inlury hod him hong up his shoes, He lhen ioined his fother in lhe lumber unlooding business. Jirn is nol unlooding cors now, but is ofice mqnoget for Crone & Co., which hos been renqmed Mothcny Ccr Unlooding Sewice.

Partners in Progress

1887 - rhe catitornia

Door Company of los Angeles

1922- rhe catifornia lumber tlerthant

CALDOOR, in the gear of its 75th annioersarg, takes great pleasure in ertending best wishes to its "Iunior Partner in Progress"-THE CALIFORN IA LU MBER MERC H ANT_ uponthe occasion of its 4hthbirthdaa.

After 40 years of rewarding service from The California Lumber Merchant, we are proud to say-"For news of the lumber and building products industry, try CLM!"

After 75 years in the manufacture and distribution of Doors-WindowsFrames-Douglas Fir Plywood-Hardwood Plywood-Hardboard ProductsGlass and other items, we are also proud [s 5av-"frv CALDOOR!"

[Udlow 8-2141

Since t887

l,qm.Loc Pecky Cedor Feotured

(Continued frorr, Page 50)

trades while in school. The other, actually a secondary objective, is to give some lucky Southern California family an opportunity to own a home at relatively modest cos_t through public auction at the end of the display period' The fiome meets all Los Angeles city building code requirements.This is the fifth model home built by the school.

Monihly Lumber Focts

Douglas fir region salvmill production, orders and shipments lor May have been reported by the West Coast Lumbermen's Association.

The weekly average of West Coast lumber production in May was 158,004,000 b.f. or 9.6/o ol 1957-61 a-Ygryg-e' Orderi averaged 164,651,000 b.f. ; shipments 169,554,000 b.f-; weekly averaEes for April were production 161,201,000 b.f., l}l.6(io of the-I957-61 iverage; oiders 170,711,000 b.f. ; shipments 163,702,0(n b.f.

Five months of the 1962 cumulative production 3,390,315,000 b.f.; five months of 1961, 3,324,413,W b.f.; five months of 1960, 3,673,403,000 b.f.

Orders for five months of 1962 break down as follows: rail and truck 2,625,875,000 b.f. ; d,omestic cargo 573,7I1,000 b.f. ; export 126,912,0W b.f.; local 160,457,000 b.f.

The industry's unfilled order file stood at 511,188,000 b.f. at the end of May, lumber inventory at 1,049,555,000 b.f.

Figures covering the first quarter of 1962 have been revlseo,

ilIIDWAY BUITDING MATERIAIS IN NEW HANDS

Midwoy Building Moteriols, 3557 Brocdwcy, Vollelo, Californib, is now opercting under o new portnership of lrving W. Morse ond Tom B. Williqms. The yord wos formerly operuled by Kcn Hooglond. Williomc, who hos resided in rhe Volleio oreq for rhe po* 12 yecrs, is owner of the properly which includes o 30'x 3d two-story slore qnd ofrce building nnd some lhree qcres of yard slorog€ otes. ttlonogemenl of the ycrd will rernoin under lrving fllorre, seen obove, who oper' cted o successful hcrdwqre burinecs ot Donville, Vermonl, prior to moving lo Vclleio o yeqr qgo.

tqm-Loc Pecky Cedcr is shown os cn occ€nf wqll in the "Elueprint'52" home designed ond builr by rhe sludenb cl tos Anget*'Trode'Technicql College. The pcnel' ing wos imqginarively blended to Pick-uP srriking colors in the sccnic oil pointing.

WHO1ESALE IUTIBER AYAIIABI.E

From Ycrrd Stocks

CONGRATULATIONS TO THE CALIFORNIA LUMBER MERCHANT ON ITS 4OTH ANNIVERSARY FROM LEW GODARD AND AL

you want it,,,when you want it !!!

Daily deiivelies throughout Southei'n Califolnia plus our careful handling of all orders, lalge and small, is your definite gnalantee of "on" schednle deliveries. : ; \: l

Experienced :rnd thoroughly qualified salesmen are alu.a1's available to help .r'or-i rvith an;' problem pertaining to your lumber lequ irements. 'equirements. ' Complete facilities for the manr-rfacturer of all detniled mnterial. 'rj : , 'i' \\'t . \\'e specializc in supplf ing Class A multi-story buildings.

The "Goodwood" Firm Has Been Good For Wood

Unless you have had occasion to send a cablegram to Robert S. Osgood, Inc., Los Angeles, you probably wouldn't know that the firm's cable address is "Goodwood." This term. we are sure, is an apt one for the products and service of this illustrious 40-yearold firm.

Robert S. Osgood, Inc., was founded on July 7, 7922, by Bob Osgood, a member of an old-line lumber family whose association with wood goes back to the 1880's. Bob's father, George

J. Osgood, and his grandfather, George R. Osgood, were both prominent lumbermen and millwork manufacturers in the Northwest. With son John a part of the organization since 1949, the fourth generation of the Osgood family continues its close relation and devotion to the forest products industry.

Perhaps one of the big reasons for the continuing success and great reputation of the Osgood firm is that its members have always believed in plowing back into the industry a great

amount of time terests of wood ciation activities.

and effort in the inpromotion and Asso-

EVER WONDER HOW tUttlBER PRICES ARE SET?

Althongh the process seems tough at times, we at Black Diamond try to keep in mind that whatever the price, we are committedto maintainingthe high quality of our White Fir Decking, Studs, Kodiak Cedar Siding, and other lumber items-come what may.

Another objective we constantly strive for is persorul attention to your order-right up to delivery in your yard, on time, as promised. This principle may be worthy of your consideration next time you order. At least we hope so.

The Osgood family is a "Hoo-lloo family," ai is the firm itself. Bob Osgood was Viceregent Snark in Los Angeles, first in the late 1920's and again in the '40's. His father, George J., was a member of the Supreme Nine in the 1920's. Bob's son, John, lvas president of I-os Angeles Hoo-Hoo Ctub during 1961, and is currently Deputy State Snark for Southern California.

James H. Forgie, third member of the firm, is a past president, two terms, of Los Angeles Hoo-Hoo, and a State Deputy Snark for Southern California

Other members of the Osgood staff are active participants in the Los Angeles Hoo-Hoo.

Robert Osgood is also current vice president and a founding member of ine enltlppine Mahogany Association.

Staff-wise, president Bob Osgood handles the imported hardwood lumber division of the business, which draws supplies of lumber, veneers and plywood from all over the earth; special emphasis is given to Philippine and Japanese hardwods.

Jim Forgie, after serving in the Air Force as a Lt. Colonel, joined the Osgood firm in 1946. lle, too, comes from a prominent West Coast lumber family, his father, Bob Forgie, having been identified lr''ith lumber since the turn of the century.

(Continued on Page 70)

ROBERT S. OSGOOD

JAMES H. FORGIE

DOUBLE SERVICE DOUBLE

DOUBLE FACILITIES DOUBLE

DOUBLE DEPENDABILITY DOUBLE

HARDWOOD DIVISION: 3855 E. Woshington Blvd. Los Angeles 23, Colif. ANgelus 3-68U

SOFTWOOD DIVISION: 423O Bondini Blvd. Los Angeles 23, Colif. ANgelus 2-4148

FINE DOMESTIC AND IMPORTED HARDWOOD FOR EVERY PURPOSE FOR THE RETAITER Att SPECIES AND AtL GRADES OF PACIFIC COAST SOFTWOODS PTUS SPECIATTIES A FUtt LINE OF WESTERN RED CEDAR FROM BETTER MIttS

Kff-b* -.

mr' IAH

The first corlood of Coloverqs Cement wos delivered to o lumber merchont* 36 yeors ogo, so it is with fond memory ihot we greet our friends in the retoil lumber industry on this 40th onniversory of the iournol which serves them so well.

SERVING THE SOUTHWESTER,N RETAI1 DEAIER, WEH CHOICE

OTD GROWIHREDWOOII

"Comp[e]c ltwentory-All Sizes & Gr.odas, Green ot Dty-lor eYeJY PtttPose"

USE YOUR HEAD!

to promote Nctionol Forest Products Week

Coming up October 2l-27 is National Forest Products Week.

The need for effective publicity and originality has been recognized to give added impetus to public interest in "The Week."

An excellent suggestion-that of promoting general acceptance in all areas and on all levels, of a Lumber Jack type of "uniform" consisting of plaid shirt, blue jeans and helmet to be worn throughout the weekwas brought forth at the Washington meeting of National Forest Products Week Planners.

Snark of the lJniverse, Harvey W. Koll, has made contact with a Los Angeles manufacturer who is able to supply the helmets in quantity. The helmet will be made of a light weight wood derivative, yellow in color, with an inner adjustable head band to satisfy each size. It will be imprinted, "National Forest Products Week-October 2l-27."

Quantity rates bring the price to $1.00 each, f.o.b., Los Angeles. They may be ordered in quantity lots, with a minimum of 25.

In the instance where an individual, company or group is unable to order the minimum 25 themselves, they are advised to contact their local Hoo-Hoo clubs who will pool the requests.

Orders for the helmets should be sent to Harvey \A/. Koll, 1707 W. 49th St., Los Angeles-telephone: AXminster 4-9442.

Regol Door Debuts New Product

CENTRALLY LOCATED IN THE GREATER LOS ANGELES INDUSTRIAL AREA

t0t FR0il YARDFAST PICK-UP DIRECT SHIPMEI{TS VIA RAII tlR TRUCK & TRAITER-Io CAR S.P. SPUR

IRACKADJACEI{T Ttl AtT FREEWAYS

COMPLETE MILL FACILITIES AT OUR 10 ACRE WHOLESALE DISTRIBUTION

PLANTNATIONAL SHIPMENTS OF ALL PRODUCTS

"lircre ls no SUBSfTfUfE for EXPERfENCET"

7ll7 East Fircstonc Blyd. D0fflEY, Galif. SPruce 3-2292 P.0. Bor 243 TOpu l-0701

"SEP0IICE is our patuimount stek-in-Itadc"

Regal Door Company, Southern California, has announced the introduction of an inexpensive low pressure laminated, door and wall panel.

The rich functional surface of the new product employs the use of exotic wood grain prints in Dark Indian Teak, Light Indian Teak, Colonial Cherry and Deerfield Walnut. The doors and paneling are highly abrasive and scratch resistant as a result of the high resin content fused into the core material by heat and pressure.

Regal's general manager, Pete Bingley, states that they are now in full production of these new products and will furnish samples upon request.

Telephone number of Regal Door is EDgewood 6-1258, or CUmberland 3-7538. Address: 343 Vineland Avenue, City of Industry, Calif.

67aaoltk

Saaao o

She Wonted to Know

No one ever knows what sort of a person will like which sort of a story. The distinguished lady was visiting the commencement exercises of a certain college, and as a young man stepped up to get his diploma the dean said to her:

"There is a very unusual young man. He actually got up and walkedr out of a college banquet the other evening because he objected to the character of a certain story that was being told."

The distinguished lady was much interested. She said:

"Ife is a noble youth, indeed. Ah-what WAS the story?"

Don't Reod f his Ad . .

BIG Btlll $ash & Door Go.

Hots Ofi to Lumber Pioneer Eugene "Tex" McCoy arrived in California from San Antonio, Texas, in 1919, found his pot of gold, and retired with over 50 years in the lumber business to his credit and his widebrimmed, ten-gallon hat loaded with money.

Founder of McCoy Planing Mill, located in the greater Los Angeles Industrial District of Vernon. established 1936. McCoy recalls the year 1912 when he started his career in San Antonio. He later worked in Austin. Texas. for Nalle Lumber Company and the Ham- mond Lumber Company of Los Angeles before venturing forth on his orvn.

Left: lex llcCoy, retiring ofier c holf cenlury in the lumber industry copy of THE CALIFORNIA LUI BGR ,|IERCHANT. Nert: The lVlcCoy Angeles Industriol Dislrict of Vernon. now being dismoniled.

to his credit, smilingly reclines with o Plcrning Mill, locoled in the greoler Los

FIRE RESISTANT CORE

SOLID ONE.PIECE SLAB WITH NO TELEGRAPHING OF CORE

UNSURPASSED FOR SOUNDPROOFING

WATERPROOF FOR EXTERIOR PURPOSES

ENTIRELY INERT . VIRTUALLY WARPFREE

FULL LENGTH INNER STYLE, LOCK BLOCK WITH

tllll .Jf.coRE

souD coRE

EXTERIOR DOOR

As of May 15, 1962 oll hollow Kamber Core Doors msde by Perry lnternqlionol will hsve two inch sflfes.

LIGHTER WEIGHT, EASIER HANDLING, EASIER SWINGING

TOWER FREIGHT COST . LOWER NET COST

lmported ond Domestic Hardwod Plywoods . Mitl Agenfs Itlqnulqcluters of Ffush Doors lrnporters o Whofesolers

eonffirroN

fflEftto-

P. 0. Box 24 . South Hindry Avenue . Inglewood l, Calif. 0Regon 8-8991

0Regon 8-7151

82O lsis Avenue

fo: frlR. REIAIT tUtlBER DEATER

Subject: SUPPTY A]lD DEIIIAND

WE slock, locolly, o lremendous SUPPLY of IONG-BEII noturul wood kitchen cqbinels.

WE hove, for the firsl lime, o bequtiful prefinished cobinet lhof is competitively priced.

YOU cqn enter this profitoble kitchen business now. The DEf AND is there.

Here ic foshion in wood thofs olwoyr o fovorifc with derignerr, decorotorl ond the lcdy of lhc house. lnjl ney-qnrozingly birch ir more beouriful thon cvcr! Birch kirdrms lhot glow wirh high-fidelity tovelincrs becoucc of thc super microreol prcco3. thot bring out oll the rctiny deprh, oll rhe luxurionl shoding of the naturol groin. Long-Bell Gabinets

Ilvllt0ll'l'Hl)

CAIDNDAR OT COMING XYXMS

JUtY

San Diego Hoo-HoeJuly 1. Annual golf tournamen,t. Singing Hrills Golf & Country Club, 3007 Dehesia Road, El C,ajon. Start,ing time, ll:00 a.m. Phone reservations to A1 McAlpine. BE 4-7301. or Bud Baker. BE 9-4181.

West Coast Wood Tank Assn.-July 12-13, Annual tr{eeting, Bellingham Hotel, BeJlingham, Washington.

Dubs, Ltd.-July 13. Annual Election Tournament, San Jose Country Club, Leo Cheim, Sr. hos,t, Eddie Duino mast€r of ceremonies.

IHPA Golf Tournament-July 18. For members of IHPA and the Japanese trading firms of Los Angeles. Tee-off time at 10:30 a.,m. ,at Los Coyotes Counrtry Club in Buena Park. Contact John R. Osgood, IHPA presiden't, in Los Angeles, DUnk'irk 2-8278.

National Woodwork Manufacturers Association, Inc-July 27. Sttmmer Meeting, San Franois,co, hotel to be announced,

Ponderosa Pine Woodwork-July 30-31. Summer Meeting, T,he Mark Hopkins Ho,tel, San Francisco.

America's 18 National Grasslands, the nearly 4 million acres of revegetated dust bowl lands in 11 Greaf Plains and Western States, provided grazing in 1961 for about 250,0N livestock under paid permits.

A National Forest Ranger supervises many activities and land uses on his district, including lumbering, recreation, grazing and pest and fire control. One of his subordinates is the forest lookout who sights and reports forest fires from an elevated tower.

A TR,UIY DEPENDABTE SOURCE OF SUPPTY

o Quolity producfs from fie world's best Mills

o Dependoble service from quototion to finol delivery

o Over 50 yeors experience in the export-import field

o Prime imporlers serving the wholesole lumber trode exclusively

Coll the Atkins, Krdll repre*ntotivc ncoresl you for dependoble ond qccurqte informotion ond quofotionr on oll imporlcd wood producl* Armn

L ACo.

PBRS()NAI,S

Dick Kidder, who until recen'tly was covering the Saoramento area, for Evans Producls, has joined the sales staff of Cap 'tol Plywood, accordring to John Bosick

Congratulations to llenry and Peg Winfree who celebra.ted their Silver Wedding Ann'iversary on April 22 at Mike Lynn's in Walnut C,reek with a par,ty of 30 close fri,ends. Henry, who operates W. H. Winfree Lumber Co. at Walnut Creek, also celebrates his 25th year in lumber this ye'ar.

Motroni-Heard Lumber Co. partner, Frank Heard, spent late April in Washington, D.C., on business.

Bernie Barber & Associartes road runner, Les Doddington, spot'ted Fred (no fis,h) Mensinger of American Dis,tnibutting Co., Modes,to, trying to entice the sal,rnon last month in the Rogue River at Jot's El Rio Vista Resort. Jot's, incidentally, is owned and operated by Louis Giottonini who, until buying the resort three years ago, op€rated Valley Lumber & Supply at S,tockto,n.

Andy Stoudt, fo,rmerly with,the McCready orgarization, is the new manager of The M'iller Lumber Co. at Prinevill.e, Oregon.

Winston Pool. of the Pool-Gardner Lumber Co., H,illsboro, Oregon, is currenitly involved in a remodeling of his showroom and office area. Store inventories will b,e broadened to accormmodate "one stop" shopping.

A valuable suggestion for those planning to attend the World's Fair at Searttle is of-

TIREHATT.'.;I,F GYPSUM WAA1BOARD

fered by Oscar Cecotti, manager of the Seattle yard of J. W. Copeland. F'heavens sakes, buy a guide book and get yourself oriented as to the time and locations of the events ins'tead of wearing out shoeleather on the untold tens of m,iles of sltreets ,crisscrossing the fairgrounds. Cecotti reports ,that his yard at 3215 Empire Way, Seattle, enjoyed a booming business in rernodeling and general Clean Up 'projects prior to the Fair as Seattle,i,tes gussied up their 'city for an expected record mob of visitors.

J. W. Copeland Yards recently named Art Hildenbrand man.ager of the company's 9450 S. E. Foster Road branch in Portland.

Larry Chilton is now managing J. W. Copeland's K,eLso, Washington, branch. Chilton was formerly w,ith Copeland at Van'couver, Washington, with an interim year spent w,ith Ace Building Supply in Vancouver.

Arnold Anderson, for.merly with Copeland at Cathlamet, Washington, is now in Santa Ana with the J. W. Copeland Yards of California. Anderson was reolaced at Cathlamet bv Gil Schauer,

Alameda 'wholesalernan Al Kelley has been having ,a b'out wirth 'the ulcers again, bu.t a press t,ime c,heck found o1' Al making the necessary recovery to avoid hospitalization.

Frank (the Real Original) Billings s.pent two weeks last month in the M'idwest and East Coast on California Pacific Sales Coro. biz.

Mabel Staser, past presrident of the HooHoo-Ettes, flew to Hawaii Jur-re 23rd, as a gues,t of her daughter and son-in-law-Helen and Ed Russell of San Rafael. Thel' wiil stay in the islands for approximatell' two weeks.

Betty Morrill of E. J. Stanton Lurnber Co. has plans made to take off for "Century 21" at Seattle, and ,then on to Alaska for a two weeks vacation .in September.

Maynard Halliday, United Wl.rolesale Lumber, Los Angeles; Chub Durnell, Pine Ridge Lumber Co., City of Industry; and Lloyd Webb, E. J. Stanton & Son, In,c., Los Angeles, we,re guests lasrt month of Southwest Forest Indus'tries, Phoen,ix, Arizona, on a three day busine,ss and pleasure safari having fun in the sun. They were entertained by Jim Bolte, Southern Califo,rnia sales representative ,of the A'nizo'na woodlvorking firm.

Walter A. Koll and wife, recently returned from the Pacific Northwest including the Seattle World's Farir. They enjoyed lunch atop the revolving restauran't and reported the view is marvelous.

Wallace Tanner, general manager of Carroll Moulding of Los ,\ngeles, a recen.t visitor to the South, with a side trip to the Bahamas.

Mr. and Mrs. Arthur Eucker, Star Lumber C.o'mpany owners, Spring \ralley, Californ'ia, spent part of the month of June in Hawaii. W'hile vis,it,ing the 50th State they made s'ide ,trips to the outer islan'ds during 'their ,three week s,tay.

Hayward Dill, manager of the Redlands Dill Llrmber Company, and Mrs. Dill, on an extended trip to Europe. They expec.t to (Continued on Page 74)

5 Carlow Compclny Warehouseg

lo Serve All Southern Cqliforniq Deqlers

| 7O3 N. 8th Street

COLTON, Colilornio

TAlbot 5-0572

7862Burnert Street

VAN NUYS, Colifornio

TRiongle 3-2936 STcrte 5-5421

738 Eqst 59th Streer

tOS ANGEIES, Cqliforniq Pleqsqnt 2-3137

6807 McKinleyAvenue

tOS ANGEIES, Colifornicr Pleosont 2-3136

25tO N. Chico Street

E! frlONlE, Gnllfornlo Gllberr 3-7345

CUmberlond 3-3303

MORGAN D(l(lRS for Every Use

M4{10 Interchangeable Panels

Entrance Doors-All Types

SED0RC0 louvers & Hardwood Southern Aires

FTUSH D(l(lRSASH-MAHOGA]IY -8tRCHMASOI{ITE_BEECH

FlR PTYW(||ID_ IAPAI{ESE PTYW(|(ID

NORDCO DOORS

TOUVER DOORS

3 PANET DOORS F-3

FOUR PANET RAISED F-{,I

X.BUCK FRONT DOORS

sAsH DOORS F-13

RAISE PANET TOUVER DOORS

SCREEN DOORS

FRENCH DOORS

DUTCH DOORS

FANCY FIR DOORS (ENTRANCE)

TOUVER BTINDS

MONTEREY TYPE DOORS

"SOUTHERN AIR" DOORS

Estoblished | 896

WHOIESAIE ONIY

!el's Hove More Such Comment

Ole May Manager

California Lumber M,erchant

Dear Ole:

The California Lumber Merchant came to my desk this m,orning and while I hrave had only t'ime to glan,ce at a few iterns, I am particularly inrterested in a lettter to you from Jack Carlow.

Cu,rrently we are operat.ing a rertail yard in Typical California fashion. There isn't enough bu,siness in our own area, so we learn where there is something we ca,n go after in the other fellow's back yard, and with both barrels blazing we t,ry rto bring home the bacon. It will probably be pretty badly shot up, and hardly worth carrying h,ome, b,ut we will h,ave proved one poinit, we can mess up an rindustry right along with the be'st of them.

This is quite ridiculous the way I have s,tated the operation, h,owever it takes place every day, and most any good dealer has the facts to back urp such a statement as I 'have just made. I'm sure I can show anyone concerned som,e very interesting and convincing arg'umerits to back up my staternen,t. It seems that nothing is too fa'r frorn h'orne for a typical 1962 volwne-hungry Californ,ia l'umberman to go after, especially 'if he can take care of a customer or fliend and we have no en,emies. Few, if any, men can es.cape the accusing finger, .and our system that we have develo,ped in the past decade justifies for 'the tim.e being our actions,

Cer.tainly I do not advocate, r-ror relish the industry with which I am connected, operating with no regard {or anyone except himself, and this on a basis of LET TOMORROW TAKE CARE OF ITSELF. Too soon TOMORRO\i/ becomes TODAY and 'then YESTERDAY, with no possibility of retracing our steps with the hope of correcting the mistakes that will always be history. W'i'th suc.h a TOMORROW changing in,to a YESTERDAY, we see a credrit s,ituat.ion in the lumber and building materials business that few can long end'ure, yet alone live with.

The problems in our indus,try in Southern Californ,ia are no d,ifferent than those of Nor,thern Californ,ia. Presumably I am in Northern C'alifornia, yet I believe I am in the middle and consequently in both. It seems to nre that our industry pr.oblems have become s'o acute that uni'ty of action and purpose is long overdue lest our industry slip farther along a line of destruction

that I believe we are travel,ing. I am not too worried about big businesses elirrninating small businesses, bu't I 'am deeply concerned about small businesses eliminating themselves. This, I believe, is most undesirable and unnecessary, and I doubt that i,t will ever happen, prov'id,ing we recogn,ize ,t.he cond,i,tion of our house and p'romptly st,art getting it in order. We mus,t never fo,rget that the li,ttle man can last a long time if he will just remember how small he is, rather th'an how much he can borrow. If his financial legs are strong be cau'tious about gathering barnacles which come due tomorrow a,n'd must be Pa,id out of delinquent accounts receivables.

There would be no poin't in my trying ,to do the manY things that can and should be done to bring a ch'aotic situation back to profitableness unless I can do it in cooperation with o,thers as sick of our s,ituation as I am. Many s,m'all dealers such as our company are in no pos,ition to get our p.rofit from any source other than merchandising our produ,c,ts with a little perce'nrtage left over after ou,r expenses are paid, and most would be happy in such a s'i.tuation. We are nei,ther investment nor fi'nancing instit,ution,s and do not a,ttempt it. I'm about to take off on a long overdue vacation, and I'm hopeful th'at on my re'turn some other lumberman will think as Jack and I do and maybe we can get sor-nethi'ng going.

-Larry Kitg, King-Marshall Lumber Co., Inc., Bakersfield, Calif.

We're Both FortY!

Calilornia Lurnber Merchant

Gentlemen:

Congratulations on Your 40th Annivers,ary.

What a thrill i,t must be for you to have this many Years of successful experience directlY connec,ted with the lumber industry.

At this time allow me to have the privilege of celebrating with you ,my 40th year of conrtinuous service in the lumber business on the Pacific Coast.

My star,t was during the year 1922 with the old Hammond Lumber C'o. located at 2010 So. Alameda Street, I-os Angeles, California. Many old 'timers stili around in,cluding Lloyd Cole, Di,ck Shiller, Jack Brush, George Hinkle, Bill Cowling, Walter Coombs and many others received their early training at Hammonds.

Forty years of experience in the lu,mber business have ,taught us many things, foremos,t bering an understanding of what constitutes life's true value.

So if someone were to ask us, today, to name those things

we had found ,to be of truest wort'h down ,through the Years "FRIENDS" in big bold letters v/ould ,head th'e list.

A,t ,the presenrt time I atn conne'cted with the Merner-Progress Lurnber Company with offices at A25 El Cam,ino Real, Redwood City, Cal,ifornia.

It would be a pleasure to hear or see from 'rny old time friends, and my hope ,is'that we will continue to greet each ot rer often in the many years to co,me.

Lloyd D. Milne, Merner-Progress, Redwood City, C,alif.

Grcetings From The Snork

Mr. Jack Dio,nne

Publisher California Lumber Merchant

Dear Mr. Dionne:

Upon the occasion of its fortieth anniversary, The California Lurnber Merchant can take a great deal of pr,ide ,in the active role that i,t has played throughout the years in the suPPort of the lumber industry, its retailers, the As'sociation's and other activ.ities, and of our great lumber fraternilty, Hoo-Hoo.

I like to think that our industry and its members a,re particularly b,lessed witfr those qual,ities of loyalty and ded'ication to common goals and ideals, and I believe 'that your magazine has genuinely refleoted ,these high standards which have, year in and year out, stood all of us in goo'd stead.

My congratulations to you and y.our stafi upon this event of The California Lumber Merchant's 40th Birthday. May you have many, many mo,re rewarding and sucrcessful years.-Sincerely yours, Harvey W. Koll, 46016, Sn,ark of the lJniverse, Internatlional Ooncatenated Order of Hoo-Hoo.

We Like Letters!

A healthy industry needs discussion-even controversy. The pages of The California Lumber Mer.chant are open for the airing of our readers' opinions. Whether you agree or disagree w.ith what we publrish, may we hear frorn you ?

Old-Growth Bond-sqrvn REDWOOD from Boiock Lumber Co., Monchesler

Old-Growlh DOUGTAS FIR from Spocek Bros. lumber Co., lAonchester

Precision-trimmed STUDSDouglos Fir o White Fir o Redwood

REDWOOD AIR-DRIED And KILN-DRIED

POSTS ond FENCING

THE "@ODWOOD" FIRXI

(Contiru.eil from Page 58)

In addition to his Hoo-Hoo activities, Jim Forgie is current co-chairman and founding member of the Los Angeles Committee of National Forest PrJducts Week. He is a member of the executive committee, Wholesale Division, Lumber Association of Southern California, and is chairman of the Promotion and Public Relations Committee of the NLMA LUMBERIAC group for Los Angeles. He is a inemb-er ol Los AngeleJ Rotary Club, "Lumb er-Wholesale" classification, and is a member of the National Wood Council.

Vice president Jim Forgie handles all softwood lumber and specialty items.

John Osgood, in addition to his activities in Hoo-Hoo, is current president, Imported Hardwood Plywood Association, and is a member of the National Wood Council.

John is a vice president of the Osgood firm, in charge of all plywood and veneer operatlo'ns.

The activities of the Osgood firm members in the promotion of forest products are, indeed, numerous and have without a doubt been of great value to the industry.

The California Lumber Merchant, upon this occasion of the double anniversary of the July 1, 1922, f.oanding of both the Osgood firm and our own magazine, deems it an honor to congraiulate Robert S. Osgood, son John and Jim Forgie for their illustrious service to the great lumber industry and wishes them many, many more years of success. It has always seemed to us that these gentlemen get a great deal of pleasure from their work and activities-and that no doubt is one big reason why they always do such an outstanding job.

Sqlt River Volley Hoo-Hoo Holds Golf Tournomcnt

Salt River Valley Hoo-Hoo Club 72 held a wonderful meet, per all reports, at Pinetop, Arizona, on June 8 and 9. Pinetop is located in the timber region of the White Mountains at an

altitude of $200 feet, which probably required something of an endurance test from all golfers.

A solf tournament was the order of the diy, both on Friday and Saturday. Over 55 Hoo-Hoo's attended, with special guests being Harvey Koll,_Snark of thi lJniverse, and Vaughan Justus, Supreme Nine member.

The Salt River Valley club is reported to be one of the most outstanding clubs of all Hoo-Hoo, with an e-nthusiastic and aggressive membership.

IVledford Corporotion Promotions

The Board of Directors of The Medford Corporation, Medford, Oregon, have announced the promotion of B. L. Nutting to senior vice president and chairman of the executive committee.

R. J. Hogue has been named executive vice president, and K. E. Pickens to treasurer and assistant secretary.

Big Lumber Solre

Pacific Coast Lumber Co., San Francisco, has announced the sale of three Southern California lumber subsidiaries to Kelly-Moo,re Paint Co., San Carlos, for $1 million. The three yards are located in Santa Barbara, Santa Maria and San Luis Obispo.

Cash proceeds from the sale will be used for acquisition purposes, according to a Pacific Coast spokesman.

JOHN R. OSGOOD

He Used 'Em

"Don't yo,u think," airily suggested the new partner, "that you ought to brush up a bit on your correspondence? Use big words; they lend dignity to your letters."

"Perhaps you're right," admitted the other, calmly studying the end of his cigar, "but while eschewing mediocrity of expression through platitudinous phraseolo'gy, it behooves one to beware of ponderosity and to be mindful that pedantry, being indicatory of inherent megalomania, frustrates its own aim and results merelv in obnubilation."

A Sure Recipe

Take one natural-born fool, add two or three drinks of whoopee water, and mix the two with a high powered motor car. After the fool is thoroughly soaked, place his foot on the gas and remove brake. Remove chump from wreckage, place in black, satin-lined box, and garnish well with flowers.

Chonged His Birfhplcce

He had returned home from his first day in school, and his parents were asking about his experiences.

"I had to tell one lie," he said, stoutly.

"Why, Willie, rvhat for?" inquired his surprised mother.

"Well, they asked me where I was born, and f knew if I said in the Hospital for Women the boys would think I was a sissy, so I told them I was born in the baseball park."

ILOSOPI{Y

The ReciPe

It's doing your job the best you can And being just to your fellow man, It's making money-but holding friends, And staying true to your aims and ends; It's figuring how, and learning why, And looking forward, and thinking high, And dreaming a little, and doing much; Ids keeping always in closest touch With what is finest in word and deed; It's being thorough, yet making speed; It's daring blithely the field of chance

While making labor a brave romance; It's going onward despite defeat

And fighting staunchly, but keeping sweet; It's being clean, and it's playing fair; It's laughing lightly at Dame Despair; It's looking up at the stars above, And drinking deeply of life and love; It's struggling on with the will to win, But taking loss with a cheerful grln; It's sharing sorrow, and work, and mirth, And making better this good old earth; It's serving and striving through strain and stress, It's doing your noblest-that's success !

-Berton Braley in Forbes' Epigrams

{u*bn, bnol"r! -- alttention

WHY NOT INCREASE FLOOR TRAFFIC AND ADD PROFITS?

Did you know thol even o mon who is drowing un-employmenl insur' once is o prospect for our promolion line of prefinished Hordwood Woll Poneling?

For added structural strength, all jones panels have Douglas fir cores and backs. As members of The Hardwood Plywood Institute every panel carries the seal of this rigid testing and inspection agency.

Tqke odvontoge of our merchondising know-how ond let us show you how lo increoie your soles. Our men hove been iroined in fhis field ond they ore ovoiloble to you.

Here is the most complele line of promotion ponels ovoiloble in the Hordwood Plywood Industry.

Philippine Mohogony Wolnut Noturcrl-Chorcool-lvory

Rnmin

Knolly Cedqr

Knotty Plne 6 Potterns

Gcnuine Birch

Nolurol Goloniol

Anllque

Ghorcool Cherrylone

fones Ueneer &, Plywood Co.

Mills located at Eugene, Oregon

Junciion Gily, Oregon Oroville, Ccrlif.

Jones Veneer & Plywood Co. is America's largest manufacturer of Prefinished wall paneling. Because of modern and mass production tech' niques, home owners everywhere, regardless .of income can now en1oy the luxury and custom quality of genuine hardwood wall paneling.

FRANK E. JONES MACHINERY CORPORATION

WOOD WORKING AND SPECIAL PRODUCTION IIACHINERY

OVER 50 YEARS

Personols (Contiruted from, Page 66) be gone about'seven weeks visiting England, France, Germany and Italy.

Stark Sowers, president of the Key Corporation, Riverside wholesale lumber organizatrion, on a purchasing trip through the north during the month of June.

Virgil E. Edwards has been appointed bmnch accountant art the Vaughn Branch of International Paper's Long-Bell D'ivision, it was reported recently.

Ken Schmidke, I B M C sales executive, Torrance Redwood specialists, and Neta Cole vvere married in Las Vegas June 16,

1962 before a group of friends who made the trip to the resort city with them. They are presen'tly m'aking their home at the Kona Kai in Torrance, Califo'rnia, and expec't to take an extende'd honeymoon later this year.

Sterling Wolfe, Hollywood wholesaler, his wife Loraine, sons Sterling Jr., Jon and Charlie attended the Seattle Fair last month following graduation of S,terling, Jr., from the Universirty of Oregon, where he majored in bus,iness adnrinistration and forestry. Enrou,te to the pacific nor'thwest calls were made on suppliers and the c,ouple attended the annu'al sooial affair of the Eugene, Oregon, Hoo-Hoo club early in June. They were met a,t t'he graduation exercises by the se,nior Wolfe couple who flew in from Honolulu for this soecial event.

Trees grow faster lit up. By stretching the daylight hours with floodlights, scientists at the University of X{innesota have caused a stand of youtlg jack pines to grow about 10 percent taller than their rrnlighted neigl-rbors.

Stror.rger potato chip bags are on the way, thanks to the Forest Products Laboratory of the U. S. Forest Service. In response to a request from a bag manufacturer, paper experts at the Laboratory traced the reason for broker.r bags to the sharp crease along the side of the baq.

r Kiln Dried . 'P.ttiof Kiln Dried o Green

Write For lt!

"Ford for the Woodsman," is a new 20-page boolclet ,available on request from Industrial Sales Department, Tractor and Implemernt Operations, Fo'rd Motor C'ompany, Birmingham, Mirch. Experiences of seven sawmill and lumbering o,perato,rs are told in this booklet wh,ich contains 71 photographs.

(Tell t'hem The Ca"l,iforn,ia Lumber Merchant senrt you!)

New... Holub Cotalog of Fostening Devices & llosonry Drills

Several New Products are announced in a new 2O page 'catalog being distribute'd by Holub Indusrtries, Inc., Sycamore, Ill,inois. Included are 24" l,ong Masonry Drills, Core Drills up to 6" diameter, a mo.re complete

line of Slotted Tapping Screws, Machine Screws and Washers. This is in addi,tion to specificartions and descriprtive information on Hiolu.b's Plas'tic Screw Ancho.rs, Self-Drilling Anchors, Expansion Bolts, Toggle Bolts, Lead Shields, Fas,t Spiral and Wide Flute Masonry Dnills.

Free Booklel on Communicoiions Equipment

An illustrated 36-page booklet 'that covers comrrnunications systerns and equipment is available for rthe asking from Fr,iden, Inrc., Rochesrter. New York. In addirtion ,to an introductory discussion of wire leasing costs, the booklert describes all of Friden's communica,tions mach,ines: Fl,exowriter, Comptxtyper, Add-Punch, Teledata, D'ual Tele-

data, and Teledata Switching Control. Flow char.ts clearly show some of possible applications. Twelve pages alone 'are devoted ,to allied equipment.

Underwaler Sofefy tighting

A complete 24 page gu,ide for plann,ing underwaiter lighting installations has just been issued by Stonco Electric Products Company, Keni'lworth, New Jersey. Included are diagrams and char,ts on wiring methods, circuit sizes, and voltage supply, as well as layou,ts and application ideas for rthe cornplete line of Stonco standard and low voltage cas.t bronze sw,imming pool and foun,tain lights, deck boxes, and 1ow voltage tranformers in up to 1000W sizes. Write manufacturer for catalog UM6Z.

FC,RTY YEARIS AGCD TCDDAY

Direct s,teamship service between Coos Bay, Oregon, and Los Angeles Harbor uow is regularly maintained by the Coos Bay Lumber Company of whrich C. A. Sm,ith is the founder and ac,tive head. Three vessels will be employed.

O. O. Russell, general manager of the Colorado Continental Lumber Company of Denver, has been calliing on the California trade in the last few weeks. He renewed acquaintances around the Bay district early in the mon'th but escaped from there just before the Shriners arrived. Then he went down to Los Angeles where he found many old t,ime friends. Ife reports a good season for lumber in the mountain country.

Charles R. McCormick, head of the various lumber and shipping enterprises that bear h,is name, 'took a week or two away fnom his desk in San Francisco late in June and journeyed d'own into the southern part of the state.

Robert S. Osgood, son of George J. Osgood, of the Wheeler-Osgood company, sash and door manufacturers of Tac,oma, Wash., will assume management of the company's I-os Angeles branch on July 1. Young Mr. Osgood has been in t'he au,tomobile business in San,ta Ba,rbara for the last few years

and was married a few weeks ago rto a young lady in Kansas City. He is now on his honeymoon .trip.

Fred Hamtin and GarrY Bennett, two popular salesmen of San Fran'cisco, became ihe o,wners and operators of ,the Pacific Mill & Timber Company on July 1. The old corporation is dissolverd and the new owners will operate the business as a partnership.

A. O. Nelson, a fa,sriliar figure in the D,ouglas fir lumber trade of Oregon for many years, has orpe'ned up an office in the Cen'tral Building, Los Ange'les, where he represents the Santa Fe Lumber ComPanY of San Franrcisco.

Arthur H. Kelly, for many years manager of the yard of the Tulare County Lumber Co., a't Visal,ia, Calif., has resigned his posit,io,n with ,t'ha,t concern and is opening a new yard of his own at that P'oint.

George Stephenson and Charles I. White have formed a par,tnership under the name of Stephenson-White Lumber Cornpany. They will have offices in both San Francisco and Los Angeles. White, who is one of the oldest wh'olesalers in 'trhe Bay d'istrict, will have charge of the office in the Fife build'ing in San Franoisco and Stephenson, who has had

wide eNperience in both manmfacturing and selling in Oregon and Washington, will preside 6ver the 'office in the Paoific Electric building in Los Angeles. They will h,and-le fir, redwood and other Californ'ia and Nor'thwest woods.

T,he Osgood Lumber Cornpany at Bell, Caiif., is making some substant'ial i'mprovements to ofroe and yard. The office is being made modern in every particular, with spe:ial atrtention to the idea of giving service to customers and ProsPects.

The Barr Lumber Co., of Sanrta ,\na, Calif., is beginning th€ cons'truction of a new, modet.t ^nd attractive office at the presen't lo'cation, including a disprl'ay and serv'ice room for the convenience of their trade. These folks are strong :merchandising e'n'thusias'ts and rthe people of their town will be offered a bet,ter-than-ever-service from them when the new o,ffice is com,Pleted.

Patton & Davies have s,tarted construction work on their new store and waretrcvuse at Alhambra. It will be one of the most modern and mrost 'complete lumber stores in Southern California as well as the largest outsi,de the big cities. The entire front will be of wh,ite pressed b'rick with attraotive disolav windows for the store and offices. The

n( \\. st()r-r rr ill ltc ltr.tlrr tlt:Lrr er.tr 1rrc1r:trcrl 1r) (:ater- to tlrt lrorrrt'-lrLrilcling atr<l gcrrcral lrrril,lrnq rt'rluircrrrents oi the -\llr:Lrrlrr':r rlislrict.

'l hi. Palo Alto Lumber Company r-t,ccutl-r ,,1)('n('(l iot- lrusirres: :r1 tlrc cornt.r' ,,i ('lranIr ittra :rvcrrttt' :rntl l,llrt'rs,rn str('r1 in Pai,, \ltr,. 'l lrc ()wners art' E. R. :rrrrl A. C. Ellis, lrr-Litlrcrs. lrotlr of rrlrorrr havt' lrccrr in tlrc Iuitrlrt,r' liusi:ress at r:rrilus p1:rcts i,rr the l:rst l5 r't'urs. E, R, Ellis f, )rnrcrl]' \\':rs supcrintcrrrlorl ior the Parkinson Lumber Company :it lt:r1,, Allo arrri strlrseryucntl-r \\rrs \\'itlr tlrr Pacific Coast Lumber Surveyors' Association in S:rn Fr:Lncisc,r. A. C. Ellis u,as litlr tlrt' .;inrc orq:|tizlrtion.

The Gibson Lumber Company s'itlr lrturl-

The William F. Bettingen Lumber Company is llrt: narnc oi tlre rrcs'corrcrrn tlr:Lt iras :uccreded tlre Shirley-Allen Lumber Company :rt Easlr' li,rcli.'l'ht' lrrincipal orini'r :trr,l 1,r',.i,l,rrt ',i tlr, ,,rrrl.,n\ i- Witliam F. Bettingen, Iorrrtll,t' ;r lratrkt r :Lt -\]haltlrr:t :rttrl ( ':rrrle na :rrrl ilon- a iiirt,ctor oi l lrc

5i'crritl Banl< ;rt I'asaclcrr:r.

The Hudson-Bonney Lumber Company ,ri Ilullr:rnlr lr:1. inc,rrlroratcrl for -(10().(100.'l'h( a(,nrl):ln\- is rr;Lliing sonrt rxtcnsit t irnpr,,r-cnrcnts t() tlrt'lrllLrrt anrl is ltrrparirr,l 1,, lr:rnrllr' a 3re:rtt'r' r'llunrc of ltusincss. Iltrrlr:urk is lr:Lving :r str':rrl,r- ltrrildinr: boorrr.

I rt tlrc Sovict Union, the gor rrntrrent ,,u'ns zrll the conrrncr-cial forests; irr tirc ['rritt:rl Statcs. licrlcr:11 ou.rrcrship ac, r'orlnts ior aborrt 25 percetrt. Jn Canarla. thc gor,erunrerrt orr'ns 90 1)erceltt of thc tinrberlarrcl; in Circat Brit:rin and Irr'lirn(1. 20 ltcrr:e nt ; a1)(l in Fin lanrl, Sl'crlen anrl Italr', 30 l)crcellt.

NEW sOUTHWEST MACHINERY CO. HEADED BY EXPERIENCED TRIO

A new disploy room to feqture their complete line of woodworking mochinery hqs been odded ql Southwest Mochinery Compony, I3028 E. Los Nieros Rd. in Sonto Fe 5prings, Colif. The new firm, opened in Morch of this yeor is run by

LIoyd Jorgenson, Hugh "Greenie" Greenmqn qnd Buck Pqtterson. Between them the trio hos over 50 yeors of experience in the soles, disrribution ond insfqllofion of woodworking mochinery. 5outhwest Mochinery, represenling oll moior mqnufqclurers in fhe field, will operote in Southern Colifornio, Arizono ond New Mexico.

IN THIS ISSUX

RAymond 3-3691

Here's the holtest ilem lo hit lhe point business in 25 yeorsl

Fleclo Yarathane is on omozing new cleor plcstic finish lhol losls twice os long os vornish. goes on ony kind of wood-inside or oul' Dries dustfree in minutes, needs no seoler. Perlecl for siding. floors, fobles, doors, even boofs. Gfoss or solin finish 8ig odvertising push for Fleclo Vorolhone feolures tlFE, POPUTAR MECHANICS ond Sundoy supplemenls. lf lhere's q higher dollor profil item we don'l know obout it. Fastesf doffor lurn-oYer too. Order lodoy.

?O/aleaale Deaaaa6rotuo

TO CAI.IFORNIA RETAII. YARDS

43O 40rh SfteetOAKTAND

(Moifing oddress: P.O. Box 3041, Ooklond, Colif.l

PHONE: Olympic 8-2881 . TWX: OA-4IO

o Douglqs Fir

o Ponderosq qnd Sugor Pine

o Redwood

o Plywood

r Shingles ond Lqth

THE PRICE IS RIGHT WHE]I YOU ,,BUY

OBITUANilS

Mrs. Lotella Blanchard, 83, rnother of pr,ominen,t lumbe,rman an'd Los Angeles City Coun,cilman C. Lem,o'ine Blanchard, d,ied June 8 in her h,ome at 11155 Huston St., North Hollywood.

Mrs. Blanchard, wife of Roscoe W. Blanchard, founder-owner ,of the Blanchard Lumber Co., had been ill only a srhort time.

She lef't two daughrters, Mrs. Doruthy Camp of North Hollywood and Mrs. Maude Humm of Hon,olmlu, and another son, Roscoe W. Blanchard, Jr.

James Graham McNary, 85, a pioneer lumbernan in Arizona, Texas ,and New Mexico, died June 10 at his San'ta Barbara, California, honre of a heart attack.

McNary, Arizona, and McNary, Texas, were both namecl for the lumberman, who also was a prominent banker in El Paso, Texas, for many years.

Drqftette Skerch Kit

A Draftrette Sketch Kit, $'ith a new type portable draft'ing machine mounted in a newly improved vinyl self-locking binder, wras announced by 'the National Blank Book Company, Holyoke, Mass., and Draftette L-ompany, Beverly Hills, Calif. the marrufa ct u,rers.

The porrtfolio fold kit includes the draftins irrstrurnent, with 3x5" or 4x6" scale and 180-degree protract,or, pad of 50 shee.ts of Srlxll" drawing paper, and pe,ncil.

Because of its easily-handled, fold'ing design, the portfolio can be convenientlv car-

ried or stored in de,sk or table. The precisionengineered Draftet'te ,instrumenrt is made of anod,ized aluminum, one pie,ce scale. All parts are machine-calibra,ted. The drafting instrumenrt p'rovid'es the advantage of a T-square, triangle and pr,otractor, all combined in the self-contained binder hous,ing, which automatically locks itself.

The versatile kit is planned as a personal, portable machine f or ske,t,ching, drawing, drafting an,d designing in the office, shop, ho,me, scl.r.ool or field.

Fully guaranteed, the Draftette Sketch K,it comes assembled and ready to operate, For addi,t'ional information or folder, write Draftette Company, P. O. Box 794, Beverly Hills, Calrif.

Zonolite Announces Film On Mqsonry lnsulotion

An eight and one-half minute sound slide film presen'tartion titled, "Fillers of Empty Sp,aces" has been prepared by Zonolite Company for showing to lumber and build,ing supply dealers.

The filmstrip contains latest produc,t and selling data on Zonolite's Maso.nry Fill Insulation and shows installation procedures on a number of jobs. The product, introduced in 1959, has had rapid growth and is supported by heavy promotional efforts, Zonolite reports.

Information about obtaining the film for meetings or dealer training purrlposes is available from Film Dep,artment, Zonolite Cornpany, 135 S. LaSalle Street, Chicago 3, Ill,inois.

NEW DRAFTETTE KIT-This Drofrefie Skerch Kir. wirh new type portoble drofting mochine mounled in on dllroclive, vinyl selfJocking binder, is onnounced by the Notionol Blonk Book Compony snd Droftette Compcny, lhe monufaclurers. Tfte drofting unil provides the odvonloges of o T-squcre-friongle-prolroctor, oll combined in rhe one compocl self-contcrined binder housing,

The ki,t measures 9lxl3x1l" and weighs but a pound and a half.

It is p,r,iced at $8 f or the c,omplete u'nit with the srnall scale and $9 with the larger scale.

Smith Flooring Offers New Product Literqfure to Deqlers

A colorful product fo der, "75 Years In The Making" was recently published by Smith Flooring, Incorpo,rated, Mountain View, Missouri, and 'offered free to i'nterested dealers. Accord,ing to company represenrtatives, the new product literrature outlines the company's flooring and paneling product features, states the company's delivery ,policies and photographically shows port,ions of the plant facili,ties. For a free copy of this litera,ture, write: Smith Flooring Incorporated. Mou,ntain View. Missouri.

PAI]L T

Town & Country Pools

To Select Building Moteriol

Retoilers As Deolers

Town & Country Poots, Inc., Main Street, Dundee, Illinois, has announced plans to ap- point build'ing matenial retailers as dealer/ installers of the company's swimming pools. The Town & Oountry organization has been the exclu,sive installers of the,ir pools since 1956.

A step-by-step construotion manual will be supplied rto all Town & Country dealer/ installers, as weil as field instruction bv Town & Country engineers. In addition tt construction ass.istance, dealers will receive a complete sales promotion p.rogram which includes a Yellow Pages advertisement, ad mats for local newspapers, and desc,niptive literature for d,isrtribution to prospecrtive su'imm,ing pool customers. A national advertising program promoting Town & Country pools is also planned to appear in leading consumer magazine,s.

The Town & Country pool is cons;tructed wi,th s,teel flex walls and p,aten,ted steelreinforced concrete bottom. This conStruction has proved extremely effective in northern climates where freezing ground has caused o her ,types of pools to crack. Bv leaving weter in the pool year-round, ice

pressure is absorbed by the crack-proof flexible steel walls. The added feature of winter ice skating on the pool also serves as an incentive to prospeotive pool buyers.

Dealer/installers will purchase an,ins.tallation kit fo,r each pool they install. This kit includes s,teel flex-wall panels and hardware, reinforcing rods, diatamaceous earth filter, main drain assembly and filter return, d,iving boar,d with adjus,tab e fulcrum, surface skimmer and un'derwater lighting system. Excava,tion and concrete are supplied by the dealer.

U.S. Plywood Announces New Compqny Trodemqrk

A new corporate trademark has been ann,ounced by Unrited States Plywood Corproration, featur,ing the corrlpany's brand name, WELDWOOD, in a rectangle with the two long sides slightly curved:

"We conducted surveys for more than three years to find a suitable new tradermark to replace the old one that we used for nearly 20 years," .said R. S. Lowell, the company's adve,ntis,ing and sales rpromotion direc,tor.

The new symbol will represent U. S. Plywood in adver,tising, on the company's trucks, on invoices, letrterheads and labels, on signs at rthe company's 62 planrts and 152 branches,

and, where feasib e, as a brand on company produc,ts.

"We felt that the old trademark was ou,tdated and no longer truly rep,resentative of our growing corpora,tion," said Mr. I-owell.

VI' E L tr' \'V CD C' tr''

The old rtrademark depicted a workman, fam'iliarly known in company oircles as "Wel.dwood Wiltrie," fabrica;ting U. S. Plywood's besit knrown productplywood. Althougrh U. S. Plywood still pla,ces heavy e,inphasis on its maj'or product, the company's operations in the decades s,ince Weldwood Willie made his debut have extended into m'any other marterials, Mr. Lowell pointed out.

Tree seedlings for the replanting of forest lands cost landowners only about $5 per thousand because of irederal and State contributions to'the planting program. In 7967, planting - in th; United States totaled 1.7 billion trees -a slight drop from the record planting years of 1959 and 1960.

wltHOtD GLUES, tNC. E-t rvr^n-#s n los Angeles 3l r Chicogo 12 HAPPY H0ME"

A SATUTE TO THE CALIK)RNIA TUAABER MERCHANT

40 YEARS OLD

AND OUR GOOD FRIENDS, THE HARDWOOD DISTRIBUTION YARDS WHOSE SUPPORT MAKES OUR BUSINESS POSSIBLE

Sidings Sidelight

.L '\ciazy quilt" warehouse was Nantahala Lumber C'ompany's solution t,o a shortage of space in which to s'tore and d'isplay a wide variety of Weldw,o,od ,sidings. The firm is located in Franklin, North Ca,rolina.

Company manager Brill Zickgraf knew he needed jan annex to house ,the growing s'tock of sidings necess'ary to meet cus'tomer demand.

Logically enough, he elected to finish the sidings warehouse rvith Un,ited S,tates Plywood s,idings.

Then inspiration took ,over.

CRAZY QUIlr worehouse wos solulion for Nonloholo Lumber Compony. Frcnklin, N, C., which found it hod run oul of spoce in which lo slore ond disploy Weldwood sidings. Monoger Bill Zickgrof odded qn onnex ond sided ir with U'S' Plywood sidings cach painled o difierent color.

Zickgral de,cided to side the warehouse wirth a sidesh'ow of sid'ings -a ,patchwork p,otpourri of U, S. Plywood panels, set side by side so tiha,t customers sight sidings outsride befo,re they even get inside the siding showcase.

To comple,te the crazy quilt effect, Zickeraf pa,inted each siding sample'a special shade.

Crazy quilt?

Crazv like a fox.

Mqsonite Designs Foll-out Shelter

Based. on 'the 'th-eory that a residen'tial fall-out shelter should have pea,ce-time uses, too, Masonite Corporation has 'designe'd a plan which suggests dual-purpose furn,ishings.

D,ay-to-day uses might be for a darkroom, a home movie or slide projeition roo , a meeting place for Cub or Boy Scouts, .a sewing ioo-, 'ot a retreat for s,tudy, conversat'ion or hobby pursuits' Specifi,c built-,ins are shown in the plan, ,together with shelter layouts. Made of Mascvnite hardboards and lumber, the iterns are:

1. Peg-Board wall for stor'age.

2. Pa:ntry cabinet for food, books, first-aid kits, radio- Peg-Board sides add to its storage capacity.

3. Folding storage bed which provides a dry pla'ce to sleep, plus storiage for blankets. It folds up againsit the wall when not in use' In day-to-day use, irt serves as a desk for a ho,me office.

4. Finished floor of Tempered Presdwood to keep out dampness'

5. Storage and seating bed.

6. Wardrobe chiefly lor the storage of bulky items. Suspended over it is a folding storage bed.

The plan ,also suggests overcoming the bleak look of concrete or concreti block walls by covering rthem wi'th a woodgrained hardboard paneling.

On ,thi,s, Masonite's color consultant, Faber B'irren, says:

"A11 human beings are responsive to their environment' In fall-out shelters there will be psychic faotors to attend to, tension and prolonged confinement, all of which offer a ch'ance to put color to practical use."

Bright co ors, he said, s,hould be used in small touches only. Ideal tones fo'r Peg-Bo'ard areas, for example, are soft yellow, refined pink, beige and "particularly blue-greens and aquas which are the iireot 'complement of human complexion and give it a flattering appearance." -fhough it shows typrical shelter floor plans, the "Equipping Your Fallout Shelter" plan does not counsel on rthe basic construc't'ion, referring readers to a booklet published by the Offic,e of Civil and Defense Mobitrization.

Dealers wishing to make available plan No. AE-383 to their custom,srs may obtain an initial supply of 15 copies by wri'ting the Masonite liome Service Bureau" S$ite 2037, 111 W. Washington St., Chicago 2, Ill.

Truck & Troiler Roil

CEDAR FENCING (All Pofierns)

CEDAR SHINGTES

CEDAR SHAKES

CEDAR SHIMS

CEDAR PATINGS

LOS-CAL LUAABER COffTPANY

New Product Profits

New Extruded "LeqYer" Goge Soves Time

The simple act of dropping a gage stop in a slot provides instantaneous setting for lengths. No need for time consuming check on accuracy of cut lengths; nor loss of time for tightem,ing and adjusting gage stops. Up to hundreds of accurate lengths can be set and operated at one time. Screw pl'ugs perm'it accuracy to thousandths.

Additional information can be obtained by writing: Idaco Engineering Co., Natio'nal D'istributor. 3233 Peral,ta Street, Oakland 23, Cal,ifornia.

Homqsote Offers Deolers A Calendqr of Promoiion ldeos

H,o,rna,s'ote Company of Trenton, N. J., rnanufactuner of ,insulauing building board, has published a four-page, two-color bulletin offering merchandising promotion ideas for dealers. The new folder outl.ines a lZ-mon,th calendar of selling evenits, keyed to seasonal trends and needs of a dealer's many types of customerrs.

The booklet covers helpful merchan.d'ising sn:gges'tions forr prornotring new home constructi,on, repairs, addi,tion's, vacat'ion homses, pool+ide ,caba,nas, boat shel,ters, duck blinds, store d'isplays, Christmas deco,rat,ions and many other item,s.

Cop,ies of the bulletin can be had by writing d'irectly to Dep,t. D-4, Homasote Co'mpany, Tren,ton 3, N. J.

Will Reflect Sqles to You!

Every hon-re-and apartment-is a market for a three-way mirror.

By dris'playing one that the do-it-yourself family can build at about $35 for rnaterials, the build'ing supply dealer can tap this ma,rket profitably, acco,rding to Masonite Corporation, whrich has developed a free plan which w,ill help sell prospeot.s.

Few Patrons can resist a look into a three-way mirror. The display, therefore, serves a purpose and focuses cus'tome'rs' arttentrion on the'ir own lack of one like it. A lettered sign or two can clrive ho'me the advantages. Also pos,t a copy of the plan.

The .three-way mir,ror becomes a decorative elemen,t in the room when closed, as the folding sections are backed with PegBoard panels. In the closed pos,ition, you have in effect a large framed background on rvhich to display pictures or art ob,jects.

The device may be hung anywhere on a wall or even on a door at least 28" wide. In the ph,oto, it is suspended on a Peg-Board panel.

The Peg-Board side of the assembly is painted to harmon,ize wi'th the roorn ,in which the mi'rror is located. A 'small shelf supporte'd by Peg-Board brackets is located below the mrirror.

For a smpply of 10 free plans to give customers who purchas,e the parts needed for the cons{truc,tion, write the Masoni'te Home Service Bureau, 29 North Wacke,r Drive, Chicago 6, Ill.

An idecl siluqlion for home firings, lhe mirror is suspendcd on o Pcg-Bocrd bockground. whidl.- is useiul for holding rawing qccessories ond supplies'

Tclcrrhonccs - ftlUrroy Hlllcrest

t -636r 6-3ft17

Servicing Retoil Lumber Deolers ond Wholesole Distribution Yords

Water - &ail Shipmentt

ONLY

TnEr 0tildtA LUMBEi R SinLEr s. llNr G., L a*,--*r-,**-r-** I @

lO45 West Huntington Drlve Arcqdio, Colifornio

new filter is made of light weight aluminum and is rugged, durable and easy to install.

Add ro Your Sunrnrer Soles

Lumber dealers can promote a sirnprle cabana for be,ach o,r ,backyard use by selling the components and obtaining a photo, which clearly shows construction, for display.

The attraotive c,abana with its curved roof requir,es a {x8' panel of Masonite l/8" Tempered Presdwood, two 1"x2" lumber stri'ps 4' 1ong, ,two 1" dowels about 6' long, two screw eyes, rtwo ac'rew hooks and a length of plastric clothesl,ine.

The lumber s;trips are nari,led at e,ach end of the ha,tdboard panel anrd the eyes screwed intto one of them about 4' fro'rn each edge. S,crew hooks are similarly placed on th,e other strip. The plastic 'line then is run rth,rough the eyes and hooks an'd pulled tight, causing the hardboard ito form an arc.

Bronch Office lOlO G Street, Arcato VAndyke 2€60l

and pa,in,ting the board in colorful strip.s will brighten the appearance ,and add to its life.

For a copy of the illu'srtration, write the Home S,ervice Bureau, 29 Nonth Wacker Dr., Ch,icago 6, IU.

New Mognetic Filter

New llognetic Filter Developed

By Prince Hydroulic Co.

Mr. Richard Pr,ince, President of Prince Hydraulic Company General Offices, Sioux City, Iowa, has announ'ced the developmen,t and produ.ction of a new magnetic filter. The Prince Company, national manufaoturers of hydraulic ,cylinders and accessory parts, has spent considerable time developing and testing this new magnetic filter. The low cost filter was specifically design,ed ,to add years of life to pumps and valves. Actual bench tests show that most rninute iron par,ticles and other magnetically attracted metal's are removed from fluid systems that wicker with fabric type filters no,rmally miss. The

One end of the curved panel rests on the ground while the other is supporlt,ed by the dowels, whioh fit into l" holes drilled inrto the rtop urnber st,r:ip.

When th,e p,las,tic line is unh,ooked, the hardboard rerturns to its flat form and the dowels can be pulled ourt for easy carrying.

The ens,emble should be rpainte.d on borth sides with a priLrner coat and two fi,niish c'oats. A light color wh,ich will reflect the sun and h'eat is sugges'ted f o,r the top side of the pane'I.

A bonus item that can be sold along with the parts for the cabana is a 4'x4' or 4'x6, pan'el of Masonite l/4" Tempered Presdwood, which serves as a seat. Pop bott'les 'inse'rted thr'ough holes in the corners will elevate the board ,to beach table heigh,t. Rounding ,the corners, lightly beveling the exposed edges

REDWOOD AI POOISIDE-Another in o series of promotionol books by the Coliforniq Redwood Associotion. REDWOOD AI POOLSIDE illustrutes evory pos- rible cpplicotion of wood bcsidc o swimmingL pool. Benches, fences, sun shelterr, rcbonos, ond elobonte povilions with kitchen, bcth, fireploce ond poottcbte ore shown. REDWOOD AT POOI,SIDE, wirh REDWOOD DECKS, publidrcd lost nonth, i: designed or o componion book to the CRA,I populor GARDEN REDWOOD. All rhree ore useful to the ura of woo4and ore cffecfive selling pieces for thc lumber deoler. REDWOOD AI POOISIDE ir ovoiloble or g8 per hundred from Depf. P-21, Colifornio Redwood Associorion, 575 Socromenlo Strect, Son Froncisco lf, Cclifornia. With eqch order of o hundrcd booke, CRA is giving owoy free 1,00O envelopc slufierr, or silant solesrnen, which qrs miniolures of thc booklet covcr,

"From

o

YOUNGSTER OF 36 to c.L.M.

Tree Diseoses Described

ln New USDA Booklet

I{u'oh loss of timber in forests and farrn w,oodlands can be prevented by eliminating factors that lead to diseased a,nd defec'tive trees, according to a bulle,tin issued by the U.S. Department of Agriculture.

"Tree Disease,s of Eas'tern Forests and Farm Wo.odland,s" describes many major tree afflictions, and 'suggests preventive measures for dealing with d,iseased or potentially diseased tree's on the sm'all woodlot'

The ,term "tree 'd,isease" as used in this bulletin 'includes all tree abnormatriti'es, other than t,h'ose caused by insects. A nu,rnbe'r of tree disease.s fall under ,the general heading of wilt,s and fungus atfacks, and much of the booklet is d,evoted rto a descriprtion of these and suggerstions for treatment. In many cas'es, cutting 'of .the affeoted parts and

tEO TLEITZ . PAT CARDIN

CATIFORNIA PLYWOOD CO'NPANY

l27t 45tH ST., EftIERWILLE, CAIIFORNIA Olympic 2-5153

spraying with a deterrent will save a diseasethreatened grove if d,etected in time. The study lists major ,trees f ound in eastern forests, with d'iseases 'to whi'ch each is mosLt comm,only subject, and lis,ts recommended remedial act,ion.

, Farm woodlots, becaus,e they are srmall and heavily u,sed, are susceptible 'to disease but are comparaiively e'asy to treat and control, the bulletin sitates. Frequen,t light cutting of def ective or malf,or,rned :trees is recommended to in\pr.ove growing ,stock. Th,is method als,o keeps the farmer pr,ovided with fuel, fence posts, and other rn,arketable products.

Single copies of "Tr'ee Diseases of Eas'tern Forest's and Farm Woodland's" may be obt,ained from the Foresrt Service, U.S. Departiment of Agriculture, Wash'ington 25, D.C.

feco Announces New Technicol-Soles Kit for Roof Truss Fobricotors

Timber Engineering Company has announced the availability of a new technicalsales kit designed for rthe use of roof truss fabricators. The kit 'is a par't of the firm's extensive pr'ogram of prom'o'tional and technical ass.isrtance to dealer-fabricators engaged in the production of TECO plate or ring type roof trusses.

Presenrted in an attractive vinyl letter case, TECO's new ki,t contains complete roof truss design and fabricating details; comprehensive cu'tting schedules detailing member lengths and angle cuts; envelope stufiers for prom,otional us,e; a series of tips on how to sell rcof trusses; and pres'sure sensitive labels reading "Fabricator of TECO Roof Trusses." These labels can be used effectively on stationery when sending out direct mail and other s'ales ma:terial.

Both TECO plate and ring type roof trusses meet FHA Minimum propenty Standards. TECO poi,nte out that the investment involved in setrting up fabricating facilities will in most instances run less than $30_0.90_. Th,e firm provides complete design a.nd fabricaiting inforrnation with no, special lrcens.l,ng arrangements required.

For in,formation on how to receive TECO's new- tech.nical-sales kit, write Timber Engi- neering Company, 1619 Massachusetts Av1nue, N.W., Washington 6, D. C.

Forrest Shows New Flooring

Dealers are now receiving fiist stocks of Forrest 2-BY-FLOR, latest item in the growing line of wood flooring products manufactured by Forrest Industries, Inc. of Dillard, Oregon.

Forrest ZBY-FLOR is a pre-finished tongue and groove panel, T x 4, x g(,'. It is

scored in 9" x 9" squares and when laid resembles a wood block floor. It can be nailed down over old, worn floor or over subfloor in new construction. Nails are included with eaoh package of four panels.

Low initial cost, ease of installation and convenience of handling are benefits stressed by the 2-BY-FLOR manufacturers. Developed principally for the "do-it-yourself" market, 2-BY-FLOR is designed and packaged so that both customers and dealers can handle it with ease.

Guaranteed for 15 years by the manufacturer, 2-BY-FLOR wood panel flooring is stated to be harder than oak and won,t split, splinter, check, dent or scuff. Extremely durable, it is recommended as a beautiful. lowcost foorfor home, office, store, school, church and apartments.

2-BY-FLOR joins these other popular wood flooring products made by Forrest In-

MlC0 Brand (Philippine

Products

BAGAC Brand (Apitong)

Products for

dustries, Inc.PAR-TILE, OUIK-FLOR and RANDOM PLANK. Interested dealers should contact their distributors or Forrest Industries, Inc., Dillard, Oregon.

Weyerhoeuser Loys Up Six Ships

Weyerhaeuser Steamship Co. announced plans last morxt,h 'to lay up siix of i,ts seven shirps by the end of June for an i,ndefinite time because of unsebtled cond,itions in the West Coast rnaritim,e disput,e, Company pres,iden,t, Donald Watson, said ,the threat of a resumed seaman,s strike makes it impossible to obtain enough cargo fo,r the sh,ips.

A subsid,iary of Weyerhaeusr Co,, the company ope'rat€s between Easrt and West coas,t ports, carrying Wey.erhaeuser and other lumber Ito the East and steel produots on its return voyage to the West.

Ir/eed

Dun & Brndstreet lssues

Comprehensive SiudY, "The Foilure Record Through 1961"

Dun & Bradstreet, Inc., has issue'd a study of comrnercial failures, "The Failure Record Through 1961," which shows that failure liabilities for the first time in the history of our economy p'assed the b'illion dollar mark in 1961. The total number of failures for last year, 17,075, was the highest since the depression Year 1933.

The figures show a strong 'climb in--net losses fr.om $241 million in 1960 in retailing to $333 rnillion last year, and from $107 m'illion in 1960 to $158 million in 1961 in whole,saling.

The s,tudy also shows s'ome shifting failure p,atterns in rnajor American cities' In both New York an'd Chicago, the number

of failures was higher in 1961 than in the two previous years. This was also true i'n Philadelphia, Detroit, Cleveland, and Bal,timore. In Los Angeles, however, the number of failures dectrined as it has for several years. In Houston the total number of f'ailures was ofi sharply, but in Cincinnati the number of failures was more than double the average number recorded over several previous years.

Among the states, Oregon continued to be the s,tate w,ith ,the highest failure rate per 10,000 listed concerns. A high fa,ilure rate doe.s not necessanily indicate an unhealthy economic con.dition; i,t can merely ind'icate unusual economic activity. California had the second h,ighest failure rate, and Florida and New York came in third ancl fourth, respectrively. By lar the lowest failure rate

in the nation was recorded by Wyoming' with South Dakota second lowest, although its failure rate doubled from the previous year, T,he broad reasons for business failures change little from year to year, or from boom to recession. The predominant cause is management weakness, whether in aptitude or experience. However, the ways in which this weakness is reflecte'd change w,ith 'the economic state of the na'tion. Probably the single n-ros,t significant shift was the sharp increase in the proportion o{ businesses that f.ailed because they could not handle their receivables.

SUBSCRIBE TODAY!

HARDWOOD MOULDINGS

Cleqr Oqk Thresholds Rod qnd SpirolDowels

PTYWOOD Wood Finishes, Glues qnd Hordwood SPe' ciolties

PINE. REDWOOD d DOUGTAS FIR

New Solder is Developed For 'Difficult' Metols

Introduotrion of a new ros,in-core solder especially devel'oped for use on metals which are ordinarily difficult to solder with convention,al commercial solders was announced by Anchor Alloys, Inc., Bro,oklyn.

l'he company says the new product, Shu,rflo Ros,in Co,r,e Solder, significantly cuts producti^on time on such me,tals as german s'ilver, cadmiurn plate, n,ickel plate, copper, brass and zin'c.

Shurffo ,con,tains a heat-released activating agent which p,rovide,s an exceptionally vigorous fluxing aotion for the rosin an.d completely removes oxides. During soldering, the activatring agent is destroyed ar-rd onl1- pure rosiin remains.

Shurflo is also 30 per cent more spreadable than c,onventional solders, has a unriform percentage of flux throughout i'ts entire length, is non-corrosive and non-conductive and produces no objectionable smoke or odor during s,o dering.

Available in al diameters fro'm .015 up, on 1, 5 and 25 lb. spools, Anchor Shurflo Ros,in Core S'older oonforrms to federal specifications QQ-S-571c.

Techn,ical information and engineering samples arc available from Techn'ical Sales Department, Anchor Alloys, lnc.,966 Meeker Avenue, Brooklyn, N. Y.

Gront Monoges U. S. Plywood

Lebqnon Sqles

Paul A. Gran.t has been appointed sales manager at United States Plywood Corpo-

ration's fabricating fir plywood plan't in Lebanon, Ore.

Grant manages fabricating sales in addition to handling Lebanon fir plywood sales. He has been plywood sales manager there since 1944 for the fot'mer Cascades Plywood Corporation which was acquired by U.S. Plywood earlier this year.

He is a graduate of the University of Oregon, married and resides in Lebanon with his famih-.

Chcnge of Address

tf you ore plonning to chonge your oddres:, will you pleose notify us immedicrely? lr will help us, ond it will help you to get yout mogozine on lime,

Grove Wholesale Lumber Company Expands Sales and Service

Dan Hilton, president of Grove Wholesale Lumber Co.. 4II South Manchester Avenue, Anaheim, California, announced last month he had appointed Anno Willison to the sales staff . Willison was presently calling on lumber dealers and industrials in the southern territory of Los Angeles, Orange, Sa"n Diego -and valley iounties. This progressive wholesale organization now has four service salesmen covering its trade area.

"Hard to get items, special services and special orders have been the core

of our success," said Dan Hilton. The young distribution concern, which is less than five years old, now operates 10 units of mobile equipment, has an inventory in the millions of feet and just recently purchased three new trucks for customer delivery of choice Iumber items.

I)an is assisted in sales by Al Weitz, veteran lumber salesman who is sales manager for Grove covering all of the southern end of the state and ooints in Arizona and Nevada. Mrs. Hilton handles the books, assisted by Mrs.

Weitz who does the billing, and it requires 10 additional employes in the operations department to keep the yard humming with action. An eight car spur takes care of the incoming rail shipments.

"It is our purpose to grow through service to our customers and by following this policy we have been able to expand our sales and action each and every year," Dan Hilton said. Grove \\rholesale Lumber is situated in Orange County-the fastest growing area in the state of California.

Top, left: Dcn Hilton, president of Grovs Wholesole Lumber Cornpony proudly shows one of the compcny's mdern trucks. Middle: Lovely wife, Mrs. Hilton, who hondles the books ond Don. Right: Modern new trock mokes possible their quick, efiicient delivery seryice. Second, left: Some of their complete invenfory,

corefully rtocked ond reody fol filling on order. Right: Another quick delivery lo lhe customer.

imrnediote delivery. Middle: Hyster oporctol shot of their complele inveniory reody for

Lesson in Logging for Black Bart Hoo-Hoo

Thirty-five members and guests of Black Bart Hoo-Hoo Club 181 met in Ukiah on Wednesday evening, May 16, for a general meeting which later turned out to be an outstanding lesson in early Mendocino County logging methods. Following libations and dinner, Don Philbrick, Sr. gave the boys an excellent talk on bull team logging and log drives along rvith Navaro and

Little Rivers. Mr. Philbrick also showed his large collection of early day logging pictures to the interested group, few of whom had ever seen a bull team, steam donkey, or much less, a log dam. Of particular interest was Philbrick's description of "blowing the dam" (the dynamiting of a log dam at just the right time to carry the logs in storage behind the dam out to the

mouth of the river where most early day sawmills were located). -

iv{r. Philbrick spent most of his many years in lumber as a woods boss, first ivith Southern Pacific, and later with the old Mendocino Lumber Co. and Albion Lumber Co. His youthful aPpearance belying his 77 years, Philbrick and his son, Don Jr., now oPerate Philbrick Lumber Co. at Comptse'

Top, left Don Philbrick,5r., c pioneer in eorly l/lendocino Counly logging methods himself, described Bull Teorn logging, log doms ond other eorly logging mathods lo on apprecidtive oudience ot lhe Moy l6th meeting of Block Bsrt Hoo-Hoo Club l8t. Seared lefi ro right: Ed Gillespie of Crowford lumber, Block Bort prexy Morion Word ond Ed Homplon of Redwood Vollay' Middle: Hcrold Smith, Cloverdole Plywood; Ed Srryker, Cloverdole Plywood (lwo compony men togetheFfine rftose boys!) cnd Swen Gummer of Builders lumber Co, Right: Fronk Alves, Hyster Co.; Bud Fenler, Stote Boord of Equclizotion (!?), lloyd lorson of Blemco ond

Hess lumber's Horotd Hess. Second, lefl: Ston Preble, Morine Lumber Sales; Jim illoyer of Arr Bond lumber onnouncing Club t8l's Fomity Weekend at Forest Lcke (June l5J7) ond Bill Crowford of Crowford lumber' Middle: Eryie Schlichten' Firco, Inc,; Ban Jenren, Jensen's Truck Service; Hollow Trae's Shirley Brown c-nd Joe Bowmon of Kinton lumber. Right: '€iry Dude" Knute Weidrnon makes his introduction. Pele Steo?ns of B & M lurnber ond Don Sunderstrom of Firco contempld?e levying o Gne.

Whether it's the finesf home, finesf, school or the finesf fence-wood is used

The

TWX:

P.

CRESCE]II BAY DOORS

Wirh

JA|[|ES [. HAtt C(|.

I5orrflr Bcry

hom

ANGEIIS! ORcgon &226t Southern Scctlonr OSborne 6-2261 lrom SAN DIEGO, Goll: ZEnlrh 2261

Bags made of glassine, a paper similar to waxed paper, broke when they were being filled with potato chips. Microscopic examination of the sharply folded bags showed that fo,lding had broken some of the paper fibers, and tiny cracks showed along the fold line. Bags with softer folds did not develop cracks. The scientists also suggested using pulps with longer fibers to make the pap,er.

Porcupines kill or damage 200 million board feet of timber in ihe Northern Rockies every year, according to rorest Servtce estlmates.

E. L. Bruce Announc,es Sales

Ghonges

E. L. Bruce Co. Incorporated, world's Iargest producer of hardwood floors, has announced changes ,in the sales management of its panel,ing and mold,i'ng subsidia.ries.

Bruce named Jerome L. Langer of New York, sales manag'er of E, L. Bru,ce Paneling Co. Martin F. Shea was appointed sales m.anager ,o{ Bru,ce Molding Co.

Both rpaneling and rnolding, sold under the name BrucePly, are mad,e in Memph,is. The products were forrnerly sold un,der one management.

"This will allow maximum concentration by each man on a si,ngle product line," said sales vice pres,ident Harvey Creech.

Langer was Atlantic Division sales manager before hls appointment. He is a gradu- ate of New York Un'iversi,ty and received his master's degree from Harvard Busriness

School, Cambridge, Mass.

Shea was sales manager of E. L. Bruce Paneling Co. He is a graduate of Yale Universitv.

lmproved Designs

By Moore Dry Kiln

Engineers of the Moore Dry Kiln .Company of North Portland have recently developed a new kiln 'design which drys more qu,ickly and wi,th less degrade than earlier models. The company exp,lained tha,t with these improved rnodels in operation a customer can set up his d,rying program to his exact spe,cificat,ions. Moore is the world's largest manufacturer of seasoning and handl,ing systems. For furth,er ,information wr,ite Moore Drv Kiln Co., P. O. Box 2,18, North Portland, Oregon.

P.O. Box 615 OAKTAND 4 Jin Hcndrick

H. W. "Honk" Aldrich Tom Rollinson

tos

BUYER'Is GUIDE

Sierrs Redwood Comoony..-...-.-..----..NEvodo 6-01 39

Simmons Hqrdwood Lumbcr Co........-....SPruce 3-1910

Smifh Hordwood Co., L R,..................SPruce 3-0337

Solono Cedar & }{illing Co...............REdwood 7-6681

South Boy Lumber Co........----.-.-.-ORegon 8-2258

Soufhwert Plywood Corp.-.....NE 6-9891-NE 8-0508

Stohl Lumber Co............-...............-.-.ANgelus 3-68,1,f

Stqndqrd Lumber Co., Inc.......-....-..Oleonder 5-7151

Slonton & Son,

Son Bernordino - Riverslde

-..-....-.MAdison 7 -2282

United Whlso. Lumber Co........-.......AN9e1us 3-6166

United Stotec Plywood Corp............-..[Ud]ow 3-3441

U.S. Plywood Corp. (Glendole)............C1truc 4-2133

U.S. Plywood Corp. ([ong Beoch)-...HEmlock 2-3901

U.S. Pfywood Corp. (Sonto Ano)....Klmberley 7-1691

Von fde Lumber Soles, Roy............-...MUrroy 1-1668

Wolsh lumber Co..-.-................--....EDgewood 7-6669

We3tern lvlill & lumber Co.....--....--.-.-ANgelur 2-4148

Weyerhoeuser Compony.......--........Rlchmond 8-5451 Worehouse (Anoheim)....................PRospect 2-5880

Wholesole Foresl Producls Co.............TRemont 8-0161

Wilson, Forresi W...-...-.-.-...-.........----SYcomore 4-7835 (MocMillon, Bloedel & Power River; B. C. Forest Products Ltd.)

White, Horry H.-..-.----................--....--.-.HEmlock 6-5249

Wrighl Lumbcr Solcr, Poul................TRionglc 7-3088

Zwort & Compcnn

TREAIED

Nelson Lumber Co., H. M.--..............RAymond 3-O243

Neth Lumber Soles, A. W....--.-.-.......TRiongle 3-2553

Oliver Lumber Co.......--.........-...-...-..RAymond 3-0053

Oregon-Pocific Foresl Prod. Corp.....PArkwoy 2-1520

Osgood, Robert S.---....-.....-..-..............DU nkirk 2-8278

Owens-Porks lumber Co......-................ADoms 2-5171

Oxford Lumber Co., Rex...........-.-.-AXminster 3-5238

Pocific Fir So1es.............-....----...-......MUrray 2-3369

Pqcific Lumber Co., The....-.-.......-.CUmberlond 3-9O78

Pocific-Modison Lumber Co....... --.--.-.....S?ruce 3-2292

Pocific Wood Producfs......-.-.-.-.-.....-.-.MAdison 8-7261

Pon Asiotic Troding Co,, Inc.....-.-..-Rlchmond 7-7521

Penberthy Lumber Co.....-.--.....-..--.-.-.[Udlow 3-4511

Porry Internotionol Corp........-......-....-..ORegon 8-7151

Philips Whsle. Lumber, Don Jr.....Glsdcton€ 4-5018

Quoliry Ploning Mill.-..........................ANge1us 8-2858

Rcifz Co., E. t....................----....-.-...-.ORiole 3.1270

Richkrqft .......-............44Adison 7-5304

Roy Forcst Products Co................-...TRiongle

Monu{octuring Co......-.. ----.-------...-----.-877-1163 Colif. Lbr. Inspeclion Service........NOrmondy 5-5431 CHIP Notionol.--... .Htllcrest..6-591 8

Coost Ploning Mill. -...........----.-.....-...-MAdison 2-Il8l

Downey Dry Kiln.--......--.-.....................TOpo2 l-3116

E-Z G1ide.......... ....CUmberlond 3-2046

Gildon Distributors"..."-....--....--......-.......ADoms 2-3491

Jones, Fronk E. Mochinery Corp.....-...MAdison 2-9732

Koll, Horvey W.-N.F.P.W...-.........-.AXminster 1-9112

Lumber

BUYER'Is GUIDE

BAY AR,EA

TUMBER AND I.UJIABER PRODUCIS

Bender Lumber Soles, Eorle....-.......ANdover l-7260

Boldt-Beocom Lumber Co..-.........-..LAndrcopc 5-3846

Eonnington Lumber Co...-..-.--.-__...Olympic 8-2881

Foresl Products. Inc....-.-.........-..--.---..-.----321 -Ob2O Durobfe Plywood Sales Co..-.-......DAvenpoft 1-2525

I-3717

Ricci & Kruse lumber Co........... -...-....--.Mlssion 7 -2576

Sowmill Soles Co.....-..-..-.........-.--....DElqwore 4-1515

Silmorco, Inc. -EXbrcok 2-8268

Torler, Webster & Johnson, Inc.......-.PRospecl 6-1200

Union Lumber Compony-.-.........--..--.---..SUter l-6t70

United Stotes Plywood Corp..-............JUniper 6-5(X)5

Word & Knopp.....-....--..---........-........-.GArfield l-1840

Wendling-Nothon Co.---......-....-.........--....SUt|er l-5363

Wesl Coosl Timber Products..-.......GRoystone 4-3931

Western Foresl Producls of S,F...----..[Ombard 1-876O

Weslern Lumber Compony---.--.....-.....-.--.P[qzo 6-7lll

Weyerhoeuser Compony-..-..-.-.........-.......P[ozo 5-6781

Ziel & Co., Inc...............-.--.--.-.-.-.-...-.......YUkon l-0210

sAsH-DOORS-W tNDOWS-'VIOU t D t N GS BUILDING MATERIATS Blue Diomond Co..-...--...--...-................YUkon l-I0lt

Coloveros Cemenl Co.--...--.-.-.--...-......DOuglas 2-4224

EMSCO Plywood .-...........,........-.............KE11og 6-4733

Sacrqmento

ADI'ERTTSERS INDEX

'iAdyerti5ing oppecr ln ohemqls ltruet (TeU them gou ano it in The Califonia Lumber Merchant) Curly's Lumber Co. -.--.----.----..--...-,. * Hobbs Woll lumber Co., lnc. -..--__...._.._-.

Hollow Tre6 Redwood Co. ......-...-.45 Holmcs lumber Co., Fred C. .......,69 Hoover Co., A. t, ....--...--------.---.-.67

Hueneme Hondling Co. -..-..----------62 Huff Lunbcr Co, .-..-----.-.--.-..----.-.---73

Indsp6ndert Building

Motheny Cor Unloding ----------------76

McCloud Iumber Co. ---.----.------------. *

l{cCormick & Bqxler Creosoling Compony --..-----.......-----,---.-.----.--- |

|{iner Eondini, Inc. ..--.---..------------78

llooro Dry Kiln Co. -.----,---------------21

Mutuql Moulding ond lumber Co.--86

Neimqn-Reed lumber Co. .----.------

EMSCO Plywood -..-.----------.------..--..70

Essley & Son, D. C. ---------.----------.-76

E-Z Glide ........--.-..-.-.....-........-........78

of t. 4,. --,.--54

Colit. Lbr. Inspoction Service ---.---- |

Colifornio lumber Soles

Colifornio Pocific Soler Corp. -.---_.- 9

Colifornio Pqnel & Venq Co ---.-.50

Crlifornio Plyw@d Co. --.---.----.-_-.--86

Colifornio Redwood Asrn. ..---.--..--61

Cnl-llcx lunber Co. ---..-.-...----..-89

Corlow Compony ...-------.---..------------68 Ceds Sp{ioltiqs -.-...-..---..----....-25

CHIP Nqiionol

Chrirlenron lumbar Co. -.-.-.----.-----86

Clqy Brown & Co. .-..-......--.-...--..---- r

Cloy Lumbd Co. .---.......----..-.------..20

Clovcrdqlc Plywood Co. ....--....---.-. 5

C€!t Plqning l,tilt ..--.-..--.--..--.---.-. *

Cobb Compony, T. l . ..--.-.-..----.... t

Comm*ciof lumbcr €o, --,------..---.-97

Conrolldotcd lumbs Co. ...-.--.----55

Conflnanlql ,iloldin9 Co -....._---.-----

Cok, Inc., D. O. .-......-.-...-.-.-----..-

Ctrqlitc Co.. Thc ..-.----....-.------.. r

Cowcn Co., A{. S. -..-----...--.--.----.-..-46

Crqnc.Frcnch Co. .----.......-.----...---.--- |

Whlse. Iumber, Poul _-_-.---..8t Kilgore, Roberl P. -.-.-.------.--._-----..--

KiD Ton Iumber Co. --.-.------.---.-----t

King's Rivs Lumber Corp. ------------77 Koll. Horvoy W.-N.F.P.W. ..----_.47

.................-.. -. --.9 2

Lumbd Conter A4illing Co. ------.... r

Lumber Dmlcn ,t^qtcriolt Co. --.-

I ,r{qrinlqnd Iu\nbcr Co. -.......-..-....83 Morkrlrom lumbcr Sqlct, H, E. -.-. Llqrhqll Shinglc Co. ....-..-...-..-.--.. r ilqrquqrt-Wolfc lunbci Co. -.-.....65

Nellon Iumber Co.. H. [{..-.-------82

Neth Lumber Soles, A. W. .--,------12

Nikkel Lumbsr Co., R. F. -.,..-.----. t

Nor€o Disfributing Co. ---------------. I

Oliver Lumber Co. -.----------.----------*

Ossood lnc., Robert S, --------.-------35

Oregon.Pocific For€31 Producls -.-t

Owens-Porks Lumber Co. -.----.-....-. *

Oxford Lumbor Co,, Rex -.-.--.--------*

Pocific Ccment & Agg, Co. ----...--I

Pocific Fir Soles --....-..--..--.--.---------73

Pocific [unber Co., The -.-.--.----.---- 3

Pocific Iumber Deolers Supply -.----76

Pocific.Modison lumber Co. ---..---60

Pociflc Wood Product! -...-.--.-....-.-- 5

Podulo Lunber Co., E. A,

Pon Asiqtic Troding Co,, lnc. -.-..-7j

Poul Bunyon Lumber Co. -..----.--.-.-38

Perlar Iumber Co, -.-.--..-----..-.-.--t

R@dy Hung Door A{fg. Co.

Lumbqr Tcrninol, lnc. .....----.-.......5j Rcgol Dw Conpqny --_----.

Son Anlonio Polc Conrt. Co. -

Sonford-Luriq. Inc. Sonlo Fc Iumbcr, Inc, --,...-----. Sowmlll Solsr Co. ---.-,,----.-....--...5t

Tocomo Lumbsr Sole!, In(, ..--.-.--.85

Tortq, W6bst6 & Johnson --Coyet 2

T. H. & F. Sqles, Inc.

Trionglc Iunbcr Co. .-.---..--..-----.---. *

Tri-Stqtc Plywmd Co. -.....--..---..,--ltl

Twin Horbqr lunber Co,

U. S. Plyw@d Cprp. -----.-----.....--..-Union lumbq Compony -.--.-----.-....17

Unilqd Whl:c. lbr. Co. -....-..,....-.*

Von lds lumbd Soler. Roy .,--.-,-93

Wobh Lumber Co. .-------.--------------. I

Wolfon-Smith & Co., Inc.

Word & Knopp -.-.----.--------------.--.--- |

Worrsn Southwest, ln<. -----.---.-.----75

Wendling-Nothon Compony ----------20

W€lf Coosl Lumbermen's A3!n. ---.15

Wotf Cooll S€reen Co.

Warl Coq!t Timbd Produ<t3 ------.-.-89

Weslern Dry Kiln .---.--------.--..--..--..--

Wollqn Fdesl Products

CIASSIFIED ADVERTISINc-Position Wanted $1.50 per line, minimum $3.00; Help Wanted and othors $2.00 per llne, mlnlmum $4.00. Two llnes of address (your address or our Box number) count as one line. Closlng dates tor copy, sth and 20th.

CTASSIFIED AI|VERTISEMEl{TS

Names ol Advertisers in thls lhpartnent using a Bor Number cannot be diwlged. All inquiries and rcplics should be addressed to Box shorm in the adwrtisenent.

HEI.P WANTED BUSINESS OPPORTUNITIES

WANTED GENERAL OFFICE GIRL for company in Mon'tebello. Should be experienced. lenrt working condiitions. Write, Box C-91, The Merchan,t, 108 W. 6th Street Bldg., Los Angerles

Wholesale lumber Salary open. ExcelCalifo,rnia Lumber 14. California.

EXPERIENCED REDWOOD SALESMAN w,anted by leading Southern California distr'ibu,tion y,ard. Excellent opportunity fo,r aggress,ive man with good following. Write Box 97, The Califo,rnia Lumber Merchant, 108 West Sixth S'treet B'ldg., Rm. 508, Los Angeles 14. Calrif.

MILLWORK DRAFTSMAN, m,ust be exper,ienced. Send resume to Mr. Mosher, c/o Santa Barbara M,ill and Lumber Cornpany, P. O. Drawer R. Santa Barb'ara. Or call WO,od'land 5-3055.

GROWING "West Side" SAN JOAQUIN VALLEY TOWN. Retail building material yard needs lst class man, preferably with a building-estimating inclination. Responsibilities may include buying or credit. Profit-share, right compensation for right man. Buy-in possibility after reasonable employment period (corporation solely owned by I man at present). Family man wi,th keen sense of responsibility only. Write Box C-94, The California Lumber Merchant, 108 West Sixth Street Bldg., Rm. 508, Los Angeles 14, Calf

WANTED_EXPERIENCED LUMBERMAN FOR S.F. BAY

AREA wholesale-retail firm. Start with sales. Excellent opportunity for right man. Write in detail 'to Box 100, California Lumber Merchant, 108 West Sixth Street Bldg., Rm. 508, Los Angeles 14, Calif.

POSITION WANTED

GENERAL MANAGER AND/OR SALES-MERCHANDISING MANAGER available for chain, group or lar'ge single operation' Retail-wholesale-iobber busines,s in ALL buLilding materials and equ,ipment, hardware, tools, garden supplie,s, housewares, appl'iances, etc. D'omestic and fore,ign background-expe,rience. Highest bus'inesspers,onal-financial references available. Personal interview-cor.res1>ondence exchange anytime. Wnite Box 96,'Ihe Cafifornia Lumber Merchant, 108 Wesrt Sixth Stree,t Bldg., Rm. 508, Los Angeles 14'

Conservqtion In Colifornio

(Continued lrom Page 4) ment affords the. firefighters a direct advantage in the control of major conflagrations.

The interest and concern of science regarding the fire problem were indicated when the National Academy of Sciences-National Research Council conducted a four week study in 1961. Engineers, scientists, and fire experts assembled at the National Academy's summer facility at Woods Hole, Massachusetts. An outstanding group of urban and forest fire specialists presented a one week briefing to the fulltime participants. The findings of studies like this will continue to reveal more about the phenomenon of fire behavior. Fire prevention will continue to keep pace with the population growth. Every possible media will be investigated for its use in guiding the public towards a more conservationminded California. Development of new uses and new products will in-

FOR SALE, LUMBER AND PLYWOOD YARD, enjoying good business, will sell fo'r a reasonoble price. F,ine location in Long Beach area. Write Box 98, The Calif'orn,ia Lumber Merchant, 108 West Sixth Srtreet Bldg., Rm. 508, Los Ange'les 14, Calif.

EOUIPftTENT FOR. SALE

HEAVY FORK-LIFT TRUCKS

RENTALS AND SALES

MacKAY MILL SERVICE

NEPrtune 8-9428

822 - 69th AvenueO'akland 21, Calif

SOUTHWEST MACHINERY COMPANY

New and Used Woodw'orking Mach,inery

GANG RIPS: I\fereen-Johnson #44I; Hermance #300 GS; XL 20 IlP.

MOULDERS: Woods #133-M lZ"; 4"x4" Vonnesut; 4" and 6" XL's.

BAND RESAWS: Turne,r 42" 'Iwin; Turner 48" and 5Z Single.

MATCHER: Newman #500 P/M w/single profile, lots of extras.

SURFACER: W.hitney #32 24"x8" Single Surfacer w/Grdr. & Jtr.

NEW MACHINES: Porter 43-2OJ Hydra-cu,t: Porter 920 HF Router.

REPRESENTING: Mereen-Johnson; Porter; Stetson-Ross; Timesaver.

13028 Los Nietos Rd., Santa Fe Sprin,gs

Phone 698-0563

FOR SALE: 2 Jenkins Door Stickers, 10 K-W cycle changer, a shaper, eight-foot Oakley semi-automatic belt sander, ro,t'ary handy clamp, Ross lumber carrier, Hayes door put-up clamp, plus other machinery and rnisce,llaneous heads, knives, motors. All reasonably priced to sell. TYRE MFG. CO., INC., 322 South Date, Alhambra. CUmberland 3-3731.

RC. T5O HYSTER WITH SIDE DITION!:$8,000. Wall Drv Kiln SHIFT_EXCELLENT CONCo., Inc., call NEvada 6-3488.

EQUIP'VIENT WANTED

TRUCK AND/OR TRUCK AND TRAILER equipped for Hauling Lumber. Must be in good operating condition. Ch'ino Lumber Co. P.O. Box 637-Chino. California. NAtional 8-1231. Area code 714.

Folks,

crease fores,t productivity. With a prosperous forest industry, the forester can and will be paid to practice forest conservation. Under Dresent forest practice in California, we need have no fear of wood famine in the future.

All too often we forget that the progress and achievements of today are the result of foresighted action by vesterdav's leaders. Had these men not recognizld forty years ago that forest protection was the first essential step towards the establishment and Dreservation of our natural resourcas. we could not now look forward with confidence to receiving a fuller enjoyment and greater prosperity from the wildlands of California.

May the next forty years be even more fruitful.

Woodlands in the 12 states from Virginia to eastern Texas and Oklahorna produce more pulpwood than any other area of the same size in the world, the U. S. Forest Service reports.

llrcrnks,

for being cclrefull

"Snokc/i llre Firc Prcvention Becr

, , ,,

dev ert cl ab Ie L

de-pend' a ble (de-pen' da. b'l) , arlj. worthy of being depcnded on; trustworthy; reliablc.

Dependoble is iust o word unless you hove experienced the dependobility oll customers of ibmc hove come to rely upon. With complele monufocturing control, from stonding tree io finished product, ibmc is proving every doy thot it costs you no more to get on-time, lroublefree deliveries.

PRfCE, QUALITY, SERVICE: quite o mouthful, ond you con depend on ibmc for oll three. For o selling somple of dependobility thot is reolly ihe cots'-meow, phone your order fo ibmc now.

linest f ron the hcart of the redwood regiort

HAYE YOU EXAMINED ouR Doons lAT E tY?

lF YOU HAVE, you undoubtedly hove discovered how EXTRA SMOOTH the Stile Corners ond Edges of ALL Stroit Flush Doors hove become.

OUR NEW Mereen Johnson #600 Double-end Tenoner Door-Trimmer (pictured qt the right) is responsible for this Smoothness.

STILE CORNERS ore slightly eosed ond STILE EDGES ore belt-sonded when trimmedAUTOtt^ATlCAttY. In oddition, doors con olso be trimmed on o bevel ond eosed ond sonded on the degree of the beve! itselflN ONE OPERATION.

STRAIT DOOR & PTYWOOD CORPORATION is the first Flush Door Monufocturer in this oreo to use this revolutionory Door-Trimmer. The lnstollotion of this new mochine is iust onother slep loken by us to produce Top-Quolity Doors for Our Customers.

THE NEXT TIME YOU SEE A STRAIT FIUSH DOOR, EXAMINE THE STITES AND EDGES . THEY WITI SPEAK FOR THEMSELVES. NOTHING 15 TOO GOOD FOR OUR CUSTOMERS!

Att STRAIT DOORS

Are Mqnufoclured with the Lotesl Equipment ond Mqchinery for TOP QUATITY

Monufoclured by Stroit . to Stoy Stroightl

QUATITY FTUSH DOORS PRODUCED IN THE WEST FOR WESTERN USERS!