Every foot salable at a better price and bigger profit

\I/HY does the lumberdealerwhobids the lowest usually get v Y the order? Simply becauee lumber has always been just lumber-an4 so far as the buyer knew, he got just as good lum. ber from the lowest bidder as he would have gotten from the highest bidden Every retailer knows that the result has been wholesale price,cutting and profitless selling.

Weyethaeuse/s new 4,Square Lrimber-now ofiered in addi. tion to the regular line of lumber products-was developed as a remedy for these unprofitable practices. 4.fuuare Lumber repre, sentE a big stride toward the re,establishment of legitimate profits for 4,Square &alers. Becauser 4-square Lumber is not ordincry lumben It is better lumber in every way. It is seasond graded, dressed, trimmed and shippedwith the utmost care.The ends are perfecdy square and sm.ooth-saving the time ordinadly spent in squaring up each piece by hand on the job and thus insuring better constnrction

AnIy the better grades of finest manafaeture

Each package labeled and gaaranteed

SQUARE EDGE FINISHING LI.'MBER

BEVEL SIDING , COLONIAL SIDING

DROP SIDING

SOFTWOOD FLOORING

END MATCHED SOFTWOOD FI.OORING CEILING and PARTITION

SHELVING

STEPPING

CASING BASE. MOULDINGS

Now available under the 4-fuuare label in mixed care with etandard ltemr of ordinary yard rtocL.

But 4.Square Lumber is more! It is packageil to protect it in shipping, to make it eaey to handle, easy to identify and easy to sell at a profiL The species and gride are plainly printed on the label and guaranteed by Weyerhaeuser. The architect, the owner, the contractor- q,eryotne concqnel-know they are get, ting exactlywhat theypayfor and arewilling to pay a reasonahle price for thie assurance"

4.SquarJ Lumber witl be widely advertised and 4,Square Dealers will be given powerful merchandising assistance by V/eyerhaeuser. Retail distributors are now being established as rapidly ar it ie possible for us to do so and supply their 4,Square stocks. New territories will be opened in quick succession 'We suggest that you register your interest now by addressing our neaiest branch o-frboor by inquiri 6f our disirict represen tative. The entire 4.Square proposition will be put before you in your turn"