"scuttling Your Own Ship"

The price cutter reminds me of two crazy cranks who were out in a little boat on a rough lake when the boat began to leak. One of the "nuts" discovered a hole in the bottom of the boat where the water was coming in. The other aberration associate conceived the idea that by boring a second hole in the bottom of the boat close to the first hole, the water would run out as fast as it poured in.

The result of this disordered reasoning was that the boat went adrift, and the two "nuts" went down for the third time.

Some business men reason that they can afford to cut prices and do business at a loss if they can only do business enough.

Some business men figure that if they are losing money because business is dull, they could make money if they lost twice as much.

Where there is price cutting, in.comes the threatening water from the trvo holes instbad of one and soon the business is engulfed by the billows of bankruptcy. Success is a sane, rational, reasonable procedure for making legitimate profits.

Price cutting is the insane idea of trying to injure competition by scuttling your own ship.

A business that must depend upon cut prices to call customers has lost that power of character and confidence, that service and satisfaction so necessary to permanent success.-National Association News.

C. 'W'. Buckner Sales Manager Pine Manufacturers May ExFor Harbor Plywood Co. hibit at Pacific Southwest

Charles W. Buckner recently resigned his position with Morrill & Sturgeon Lumber Co., Porlland, and is now sales manag'er for Harbor Plywood Company, Hoquiam, Wash., manufacturers of Fir and Spruce panels. Mr. Buckner, who is well known to the trade in California, is recognized as an authority on plywood. He is a firm believer in the idea that every retail lumber yard should handle panels, and has written many articles on plywood, particularly stressing the advantages to be gained by the retailer in handling panels, and describing the many uses for which they may be sold.

Mr. Buckner comes to his new job well equipped with an intimate knowledge of the product, and with ideas for working out the great possibilities of plywood in this ceuntry and abroad, and all his friends will wish him well in his new work.

McLEOD BACK FROM TRIP TO CATALINA

Harry I\fcleod, General Manager of the Hammond Lumber Company, Los Angeles, is back in the office after a two weeks rest at Catalina Island.

In'view of the invitation received by the California White & Sugar Pine Association to exhibit their products at the Pacific South'rvest Exposition to be held at Long Beach, Calif., Jaly 27 to September 4, and the inability of the association to accept this, owing to a recent ruling of the Board of Directors regarding advertising, C. Stowell Smith, secretary-manager, has urged individual members to take advantage of the opportunity

Mr. Smith pointed out in his bulletin to members that. this Exposition offers a wonderful opportunity for stimulating business throughout Southern California and the southwestern states, and also export business.

Approximately 33 foreign nations lyitl be represented, as welf ls 1l western states, and the United States Government through its various bureaus, at the Exposition.

C. STOWELL SMITH ON NORTHERN TRIP

C. Stowell Smith secretary-manager, California White & Sugar Pine Association, is expected_back in San Francisco Tutv 16, from a two weeks' trip during which he called on ihJ mills in Northern California and Southern Oregon.