San Diego Firm

Rearranges Office

Quarters toBetter Handle Their Business

Store and Office Facilities Increased

The Dixie Lumber & SuPPly ComPany of San Diego have completely rearranged and redecorated their office and store, giving it the appearance of a new building'

The French Colonial structure, a replica of a l4th century store in Paris, which housei the offices and store, has been repainted on the exterior. Venetian blinds have replaced awnings on the windows in the front of the building.

The interior of the store has been revamped. Counter space has been doubled and the office quarters have been rearranged to handle their business more efficiently.

A new addition is a builders hardware supply room where the various kinds of hardware are attractively displayed.

A door display has been installed showing the different kinds of doors carried in stock. They are hung up with dowels and can be swung back and forth so that their customers can select the exact door they want for their homes.

They have taken out the show windo'rvs, and have built a ne.iv sales counter which makes it more convenient for customers when they enter the store. A telephone has been placed here for their convenience.

The paint stocks which were formerly on shelves up against the wall have been placed on islands, making a very attractive exhibit and a fine silent salesman for their paint products.

The company is now planning on adding additional space where they can better show prospective customers the merchandise they have to sell.

In addition to complete lines of builders supplies, the firm also carries a line of garden implements.

The officers of the company are: Arthur A. Jensen, president: R. H. Gurney, vice-president, and W. S. Cowling, secretary and general manager.

Humor In Advertising

There is no place where humor counts for more in a commercial way than in advertising. If you can only land your shot under a man's funny bone you have the deadly work and can interest him in whatever you have to offer. The necessity of saying things tersely and compactly, as the advertising writer must always say them, is a cardinal point in the training of the humorist, and for this reason I believe that the writing of advertisements is one of the best courses of instruction through which the man ambitious to shine as a professional humorist can pass.-George Ade.

The Right Bait

A clergyman accompanied by two charming girls stood admiring the beauties of a little stream. An angler passing by said, "Any luck, pardner?"

"Sir?" replied the parson with dignit/, "I'm a fisher of men.tt

"Well," retorted the fisherman, glancing admiringly at the girls, "you have the right bait."

Truth is such a precious article let us all economize in its use.-Mark Twain.

Light And Love

The night has a thousand eyes, And the day but one, Yet the light of the bright world dies With the dying sun.

The fnind has a thousand eyes, And the heart but one, Yet the light of a whole life dies When its love is done.

-Francis W. Bourdillon.

Today is yesterday's pupil.-Franklin.

A Gentle Reminder

A negro parson held forth as follows:

"Bruddahs an' sistahs, I wants to warn you against de heinous crime ob stealin' watermelons."

At this point an old negro rose up, snapped his fingers, and sat down again.

"Wharfo, brudder, does you rise up an' snap yo' fingers when I speaks of watermelon stealin'?"

"You jes' reminds me, parson, whah I left mah knife," was the reply.

No Kitain

A painter who lived in Great Britain Interruptd two girls with their knitain, He said with a sigh,

"That park bench-well I Just painted it, right where you're sitain."

Book Love

Book love, my friends, is your pass to the greatest, the purest, xild the most perfect pleasure that God has prepared for His creatures. It lasts when all other pleasures fade. It wiU support you when all other pleasures are gone. It will last you until your death. It wiU make your hours pleasant to you as long as you live.-Anthony Trollope.

Be not prodigal of your opinions, lest by sharing you be left without.-Ambrose Bierce.

Stitzeldrafter (on seeing sign "Smith Manufacturing Company") : "So that's where they all come from !"

It Was That Bad

"Isn't it wonderful the things that can be made from beef bones-piano keys, dice, teeth, knife and fork handles, and so on !"

"Yes, and my landlady thinks they make soup, too."

Rcprocnting in Southcrn Calilornic r Thc Pacif,c Lumbcr Comprny-Wcndling-Nathan Co.

Ten Years Ago Today

This issue carries a career sketch of J. E. (Eddie) Peggs, San Francisco wholesale lumberman.

Max E. Cook writes Structures-Maximum an interesting article entitled "Farm Results at Minimum Cost."

W. R. Spaulding Lumber rock, sand and gravel bunkers

Company has installed new at its Visalia yard.

Louis S. Case, general manager of the Weyerhaeuser Sales Company, has resigned. I. N. Tate, assistant general manager, has been appointed to succeed Mr. Case, and Don Lawrence, assistant manag'er, will replace Mr. Tate.

A wedding was solemnized in San Francisco on June 22 at the old Mission Dolores. The ,bride was Miss Geniveve Nicholson, daughter of Ed Nicholson, Los Angeles and the groom was Kenneth L. Shipp, California Builders Supply Company, Oakland.

Curran Brothers, Inc., fifth birthday. The firm

There is an illustrated operations of the Albion Navarro. Calif.