Here's your iree hanner thal tells sll shoul Weldhord!

Another HOf Weldwood promotion Io hring in business!

Only volume mill production by the world's largest and best known plywood organizatron could make such an outstanding value possible. Weldbord is the biggest bargain in plywood history. Weldbord is 61enu,ine hard.wood, plywood that. sells for about the same price as ordinary softwood plywood-at a handsome plofit for you, too!

Weldbord utilizes fine hardwood veneers, with the grain running the width of the panel. These new \1" panels have the same fine woodl'orking qualities found only in hardwoods. Weldbord has no knots, plugs or patches and can be painted or stained in a wide variety ofperfect finisheswith no danger of grain raise!

The demand for Weldbord is certain. So, call your Weldwood sales representative and place your order today. See Weldbord and hundreds of other types of Weldrvood paneling at your nearest United States Plywood distributing unit. And don't forget, the distributing units carry a $25,000,000 inventory to augment your own stocksl

AsK Youn Weldwood sales reoresentative for this free Weldbord counter and windorr. display. It's sure to make sales for vou! Weldbord is available f" thick in the following popular panel sizes:

Sfeve Hqthcrwcry Celebrcrtes 25rh Yecrr in Yord clt Oceqnside, But 42-Yeqr Employee 'Oulrqnks' Him

"There have ltee:l sonre changes urade" at the Cccans'cle (Calif.) Lumber Company, as the old photo above shows ir.r comparison with the present-day pictures of the moclern retail store and yard. The lumberyar<l stan<ls on the sarne site today and C. Tustin Carter, more fan.riliarly known as "Tut," is still there, too. Ilut where he u'as driving tl.re horse-drau'n deliverv \A,agon in 1912, w-her.r the old photo r,r'as made, he works toclay witl.r the title of yar<l forer.nan for the present owner, Steve J. Hathau'a1'.

This year rnarks NIr. Hathaway's 25th annil'ersary as o\\'ner of the Oceanside I-umber Con.rpany, a mere stripling conrpared to "Tut," who is in his forty-second year at the yard (ancl, inciclentally, it was tl.re first job "Tut" ever had). Steve Hathau,ay bought the business in 1929 from the Charles R. McCorr.nick Lun'rber Corrpany.

l,ift trucks, do-it-yourself merchandise, paint, bargain tables ancl all the other accessories of the successful 1954 yard havc. long since replaced the horse, the nail-kegs ancl bclards which were stock-in-tracle in 1912 at the Oceanside yarcl, but the frienclly bonds between employer and employes that identifl' the retail lumber business are ar.nply evir'lent here.

Besirles "Tut" Carter's 42 years at the same yard, for instance, C. T. \\ratson has been with NIr. Hathar,vay for 32 years. He has the title of general lranager under his "boss" at Oceanside but he started with Hatl.rar,vay in Coloraclo, when they u.ere u,ith the Jay Chapin Lun.rber Corlpanv zrt Aurora, a yarrl still operated by IIr. Chapin. The tlvo men continuecl together at \fonrovia and Ten.recnla when they can-re to California ancl, further cementing the ties, tl.re Ternecula \/alley Lun"rber Cornpany, u'hich Hatha\\'ay o\r:ns, is todav managerl by his general manager's sor.r, Charlie Watson.

Father and Son in Lumberyard

His rirvn son, Nortolr Hathaway, is associatecl u-ith Steve Hathan'av at the C)ceanside yard. Norton grew up in the business and recalls being paicl so rnuch by his clad for picking up lath in the yard on Saturclays wirile he rvas in grarnrnar school. After his hitch in the last w-ar, the younger Hathaw-at.

worked in a savrr-nill at Arcata, lvas " faru.red out" to tite Peoples Lur.nber Cior-npany, \'entttra. Calif., ancl for the last tw-o years has been working with his father in the ()ceansicle operation.

Other enrployes i1r tl.re store inclucle George Fobes, i,l'ho handles the busy hardware departrnents, an<l \\'ali Heise, who rvorks as accountant and clerk.

There was a never-ending flou- of custorners into the store and yarcl beside the ocean while these pictures were being take' a'cl facts obtained. It carries complete ilt. orlff", for the houre handyman and a sizable varrl inventory of bigger builclirrg' nraterials.

Using Latest Display Methods

XIr. Hathau-ay <lispla-vs, for instance, 85 articles of builcr.ers hardware on one of the popular trer,r' I'eg-Boarcl panels. The store cont:rins :r Shopsrnith tl here ntaterials can be trimnrect. It prominently displays the new do-it-yor.rrself alurrinurn aucl has a "bargain table" of popular odcls-antlends items. Tools, power tools an<l heavier hardrvare are shown on u'all and island rlisplays. Son're lumber sizes are carried at the rear of the store and the balance in the yarcl u.ith the roofing and allied materials.

One frorrt corner of the store is givett over to a lvellstockerl paint section ancl "best sellers" are displavecl in the tr'vo big front vr.indor,l-s u'here the street traffic can see thent.

Nlr. Hathar'r'ay remodeletl the ()ceansicle Lttmbc'r Contpany in 1946 antl has kept its iippearattce and stocli up-t<i-date since then. He uses newspaper aclvertising and t'ttakes his appeals to the "u,eekencl carpenter" in these ads. 1'hey also aclvertise tht: lrrr.nberyarcl in the telephone directriry atrcl occ:tsior.rally clistribute some manttfactttrers' literature u,'ith the yard imprint.

The con-rpany is ideally locaterl at its ocean site to catch both passing t.t.totor antl foot traffic, arrd the n-ide u'indou's and well-stocketl store interior play up to this business as w'ell as keeping satisfied the regulars rvho have been Hathau':rY customers for 25 r'ears.

Plywood Distributors Elecf; 3OO qt Annuol Convention

Chicago, Ill.-M. C. Davidson, president of the Houston Sash and Door Company, F{ouston, Texas, was elected president of the National Plywood Distributors Association at the annual meeting of the organization June 2l-25 at the l-ake Placid Club, Essex County, New York.

Total registration at the convention exceeded 300, with clistributors, manufacturers ancl sales representatives attending from every geographical section of the country to hear industry leaders and to participate in the open forum discussions on the problems facing the industry.

C)ther officers elected at the meeting were I-eonard E. Hall, president of Lumber Proclucts, Inc., Portland, Ore., first vicepresident; and E. G. Thuresson, president, Associated Door and Plywoocl Company, Chicago, seconrl vice-president. Charles E. Devlin, managing director, r,vas re-elected secretary-treasurer of the association.

Directors representing regions witl-rin the organization, who were installecl at the meeting, follou.inq election in the spring:

For the Southern region, Louis G. Riecke, president, Tulane Hardwood Lumber Cornpany, New Orleans; for the Western region, Harolcl E. Sand, president, Charles Il. Sand Plywood Compar.ry, Portland; for the Eastern region, Ronald H. Winde, vice-president, Wincle-McCormick Lumber Cornpany, Ilosio:r, and for the Midwest region, Ken Lester, president, Kcil I-ester Plywocds, Inc., Detroit.

Hold-over directors for the regions are:

Southern, Carey A. Watkins, president, Gulf States Plywood Company of Jacksonville; Western, Ray H. Hill, president, Rav H. Hill Lumber Cornpany, Los Angeles; Eastern, Albert Hersh, president, Industrial Plywood Company, Jarnaica, L.I., and Midwest, Hubert F. Heying, president, Tirnberline, Inc., Kansas City.

Two newly created positions on the board of directors u'erc also filled by the election of William H. Hunt, vice-president, United States Plywood Corporation, New York City, for a two-year term, and Stewart \Arhite, vice-president, GeorgiaPacific Plywood Corr-rpany, Olympia, \A'ash., for one year,

Although the concern of distributors was general due to an increase in expenses at a tirne when rnargins are drifting lower, a note of cautious optimism was voiced by speakers based on (l ) the continued expansion in consumer demancl for plywood, amounting to 18 per cent in 1953 as compared with 19.52 and continuing into 1954 at all-tirne peak levels ; (2) the (Continued on Page 17)

NRTDA Announces Hotel Plqn For New York Exposition

The National Retail Lumber Dealers Association has worked out with the Commodore hotel in New York City a system of handling reservations for the exposition ancl annual meeting October 2-10. The Commodore will be heaclquarters, and the system was also worked out with the New York Convention and Visitors Rureau in case other hotel accommodations are desired.

Each federated association has been allotted a number of rooms at the hotel, to take care of its national directors, alternates and committeemen, as well as regional officers. The Northern and Southern California associations have each been allocated 11 rooms.

fimber Gonnectors Booklet

Washington, D.C.-Where and how to install five tvpes of timber connectors, used to increase the strength of joints in a wide variety of light and heavy timber structures, are described in the new edition of a 12-page booklet, "Installing TECO Timber Connectors," issued by Timber Engineering Company, research affiliate of National Lumber Manufacturers Association.

The connectors, for which installation methods are described in the bboklet, include wedge-fit split rings used in trussed rafters and heavier timber roof trusses; shear plates for joining wood to steel and for demountable wood-to-wood connections; toothed rings ; spike grids, and clamping plates.