An Editorial

tion of your trade, whom you have something interesting for.

SAY IT OUT LOUD.

Cut out those little ads in your local paper that don't mean a constructive thing to anybody. Go over and shock your editor by buying some real space from him. He'll survive the shock, all right, and he'll be mighty glad to run some editorial dope to go with the ad.

FILL THAT SPACE_SAY IT OUT LOUD.

Then get out and hit the ball to back up the ad. See how many folks you can call on, grin at, talk to, interest. Fix up your place of business so that it shines like a new dime, and surprise your town by your enthusiastic activity IN THEIR BEHALF.

YOU mean a lot to your town, but the town won't be cognizant of the fact unless you ACT LIKE IT, and REMIND THEM OF IT.

Get busy, dig .rp your message, be sure that it is interesting, andSAY IT OUT LOUD.

"Dukett Euphrof Visits South

M. L. "Duke" Euphrat, veteran head of the WendlingNathan Company, of San Francisco, spent a week recently in Los Angeles and other parts of Southern California. He was the guest of Gus Hoover, who has represented his concern in Southern California for more than a generation.