The California Lumber Merchant - July 1961

ROC T(PORT means lhe hest in REDWOOD

*

Good lumber starts with good logs. Rockpcrt selects the very best; and manufactures Redwood lumber noted for consistently high quality, in every grade. You can always rely on Rockport to please your trade. Our Certified Dry Redwood Bevel Siding and Finish is unsurpassed.

Rounds Ltmber Company is exclusir,,e distributor lot RocAport and sales agent for other leading Redu,ood mills. Rounds also relwesent.r producets of top quality Dougla.r Fir, lYlbite Fir, Ponderosa Pjne anrJ Supar Pine.

Publisher

lf's "Jack Benny" Year for The California Lumber Merchanf

T HE CALIFORNIA Lumber Merchant now has somer thing in common vvith Tack Ssnny-6u1 39th birthdav. There is one slight dilTereirce, hor,vever, since Jack Benny has been 39.. at least a couple of times before... while we are 39 for our first and ONLY time. To remain at age 39 would mean that we would have to stand still and fiddle . and this is exactly what we will not do. We plan to forge ahead, progressing with the Lumber Induitry, weathering the storm of every year of this century. Who knows? The cover of The California Lumber I\{erchant

Jn

JLu Joonn

Vagabond Editorials

N-AWLA Convention A Notable Business Session .-...-.--

New Home Offices of Sequoia Forest Industries Emphasize Modem Beautv and Versatility of Wood -.

Lumber Retailing in the SixtiesSurvival of the Merchandiser,-----..-..--.----..

Los Angeles Committee Launches Plans For "National Forest Products Week" ,.,.

L.A. Hoo-Hoo Club Honors "Old Timers"-Elects New Officers

King Horace of Coco Palms-Kauai and Queen Nona Celebrate Golden Wedding Anniversary in Hawaii Bruce

in

mav some dav bear the dates of 2000 plus.

' There's no better time to say "Th-ank You" than at present, for it is only through your steady interest and support that we have successfully concluded 39 years of continuous publication. Few of the past 39 years have been really t'easy," as we, like many publications, were {circed to endurs the hardships and uniertainties of the depression and war years. Nevertheless, we have survived, and now we look iorward with renewed vigor to an unending lifetime of continued service to YOU OUR READERS.

I'm tickling this typewriter on the Fourth of July, and since it happens that I've been reading some Fourth of July facts, written by one of our greatest national historical authorities; and since I gleaned from this reading some very, very interesting matters hitherto unknown to me (or forgotten, which amounts to the same thing) it occurred to me that my reader friends might also like to brush up on some vital history. So I shall boil it down, and send it along. I believe that you, too, may add something to your store of important knowledge concerning the creation of this first great land of the free.

What do we celebrate on July Fourth? The adoption of the document which we call the Declaration of Independence. But it is likely that the more memorable date with reference to the Declaration was in reality the SECOND of July. For on that day the second Continental Congress adopted a RESOLUTION that had been introduced by Richard Henry Lee on the 7th day of the previous month of June. That resolution called for the adoption of the Declaration.

John Adams, who bore the brunt of the debate favoring Lee's resolution through the long hours of July 1 and 2, wrote a letter to his wife, dated July 3rd, in which he said: "Yesterday the greatest question was decided which was ever debated in America, and a greater, perhaps, never was or will be decided among men." The decision was reached, the die was cast on July 2nd.

In another letter written by John Adams, he said: "The second day of July, 1776, will be the most memorable epoch in the history of America. I am apt to believe that it will be celebrated by successive generations as the great anniversary festival." But the Declaration was actually adopted on July Fourth, and so we have celebrated that day, rather than the day predicted by John Adams.

Many important Americans think that the Declaration was signed on July Fourth. It has often been so stated in ringing words and phrases by Fourth of July orators. But it wasn't so. After the Declaration had been passed by resolution on July 2nd., and. adopted on July Fourth, it was on July l9th that a resolution was made and adopted in the Continental Congress to the effect that the document be engrossed upon parchment for more permanent preservation. Then, on August 2nd, the Declaration was actually signed. But not by the entire Congress, for there were only 50 present that day. Six other names were added later, as follows:

George Wythe was added on August 27th; Richard Henry Lee, Elbridge Gerry, and George Walton signed their names on September 4th; Matthew Thornton signed on the following November 19th; and the name of Thomas McKean was added in the year 1781. It is often stated that there were 55 signers, but there were actually 56. The story is told that when John Hancock was asked (which happened frequently) why he signed the Declaration in such a bold hand, he smilingly replied that he did it because he

BY JACK DIONNE

wanted King George to be able to read it without his glasses.

One of the most popular misstatements concerning the Declaration is that it says that "All men are created free and equal." The word "free" does not appear there. Patriotic writers and speakers almost invariably say "free and equal."

The Liberty Bell was not rung on July Fourth, as is commonly stated. It was rung on July 8th, when the Declaration was publicly read from the steps of the State House at noon. On July 6th the Continental Congress ordered the Declaration printed, and the public reading of same was its official proclamation.

The quotation from Leviticus that was cast on the side of the Liberty flsll-"p1q6laim liberty to all the land and unto all the inhabitants thereof"-qr3s in no way related to the Declaration of Independence, except as to philosophy. The bell, with that quotation on its side, was cast in Britain in 1752. The quotation and the Declaration were, of course, very timely. The bell was recast twice in America, the quotation being retained in each case. The Journal of the Congress gives the facts concerning the ringing of the Liberty Bell.

The Declaration drew much criticism in the early years following its adoption, from both important Americans and British. Even John Adams, quoted above, declared he thought it too bitter in calling King George a "tyrant." Others criticized its seeming radicalism, and still others questioned its originality of word and thought, as it came from the pen of Thomas Jefferson.

One of the chief criticisms from Americans charged Jefferson with wholesale plagiarism from the political literature of Europe, as well as America. Jefferson made his usual powerful reply to such shafts, when he said: "Whether I had gathered my ideas from reading or refection, I do not know. I only know that I turned to neither book nor pamphlet while writing it. I do not consider it any part of my charge to invent new ideas altogether and to offer no sentiment which had never been expressed before."

But now that time has rolled away the passions and prejudices of those violent days, there exists in my mind not the faintest doubt that the hand of Providence itself was guiding the pen of Thomas Jefferson as he wrote, and that it is without exception or challenge the greatest document that ever fell from the mind of mortal man. The charge of some early writers that it was too highly rhetorical, seems foolish in retrospect. Great thought must ever be couched in great language. And the finger of God was on Jefferson as he wrote. Never doubt it. The great things of the world don't just happen. There is a guiding Force. It was with the tall red-head as he wrote.

For various dates and facts I have used in this piece, I am grateful to the writings of Frank flarmon Carver, historical authority of stature and dependability.

(continued on following Pages)

(contlnucd

Deale/s store showcases plyrvood construction

Pine Lumber & Supply's new store in Detroit is a profitable demonstration of new,logical ways to use plywood and plywood components. The eye-catching roof is a series of vaults, made of curved stressed-skin plywood panels. They're supported by pl5rwood box beams, spanning 40 ft.-dramatic proof of plywood's strength and stability. Coowners Chester Koppy and Reynold Berti say the store design is a real business-getter. "Builders and architects are especially interested in the vaults and beams, and they've been responsible for a lot of plywood sales."

Massachusetts dealer finds profits in packaged homes

When O'Connor Lumber Co., Westfield, Mass., shifted market sights from individual home buyers to builders, profits started rising. Now O'Connor does business with about 50 builders, assembling and selling packaged plywood homes. Customers get a choice of about 30 different models. Alfred La Londe, who heads up thid end of the business, says the system cuts a third off normal building time, and its additional cost to the builder is absorbed by lower labor costs and absence of waste on the job. IIe uses standardized materials: for instance, all plywood (for roof sheathing, walls, floors) is %" PlyScord, though this exceeds local code and FHA requirements. This is a quality talking point for home buyers. O'Connor supports builders' open houses with newspaper, radio and television advertising.

Prefabbed tool houses sell fast.. yield 40% profit

Lehigh Lumber Co., Allentown, Pa., started prefabbing garden tool houseg for customers who balked at "doing-it- yourself." Result: a booming little business that returns a 40 percent profit to Lehigh on each 9169.50 toolhouse. The yard crew pre-cuts side, door and roof panels ftom 9/s" and r/2" DFPA grade trademarked Exterior fir plywood. Panels are then nailed to 2 x 4 framing. With a simple instruction sheet from Lehigh, the customer can put the house together in three hours. Sales have been so good that Lehigh has started prefabbing sandboxes and playhouses.

from prcceding pagcl

Ag-Ply: profitable new panel for farm construction

Plywood research has come uP with a rugged new all-purpose farm construction panel: Ag-Ply. It gives you a new source of high-profit sales. Ag-Ply was specially researched and developed by DFPA engineers to meet farm needs. It hae been thoroughly tested in DFPA'g laboratories to make sure it will stand up to hardest farm use. ft has a price and perforrnance edge over all competitive products. You can recommend it for any general-purpose farm application: barn sheathing and siding, walls, cei[ings, bins, feeders, small portable buildings. It's the panel to push when your customers want strongest - and simplest - construction at lowest price. Ag-Ply is made with l@7o waterproof glue, the same as in marine plywood. It's available in all standard sizes and thicknesses. Like all DFPA grade trademarked plywood, it's backed by DFPA's rigid quality control program.

DFPA promotion and national advertising are pushing Ag-Ply demand up fast. You can get a complete sales kit, including mailers to pre-sell your customers, mobiles, signs, displays and sales booklets. If you aren't stocking and selling Ag-Ply now, send the coupon at right for more information.

Be sure you always specify DFPA trademarked plywood

It's good business to look for the DFPA grade-trademark on every panel. It means, first, quality plywood, backed by a rigid, industry-wide quality control program. When you stock and sell only DFPA trademarked fir plywood, your customers keep coming back because they know they can depend on it. Second, the DFPA trademark stands for the Douglas Fir Plywood Association's $6-million-a-year promotion program. Through advertising, field promotion and research into new and better ways to use plywood, DFPA keeps customers coming into your store and your plywood sales on the rise. Insist on t,Le DFPA trademark on every panel. It's always a profitable idea.

DFPA has sales aidsand information to help you build your plywood business. Booklets-envelope stufrerscounter displays-construction plansjust send in the coupon, and we'll see that you get complete lists and descriptions of all available material, on the subjects you're interest€d in.

Douglas Fir Plywood Association Tacoma 2, Washington

Please send me a list of sales aids and in. formation to help me sell more plywood.

I'm interested in'

tr Ag.Ply fl Gomponents

E D0-it-yourself tr Farm Construction

Name Company,,,-.-...--------

Address

City---- --------------------State

N-AWLA Convention A Notable Business Session

lioce fobin Elected Presidenf -Speoker A. and Privileges of Being o Lumbermdn -

Brislow Hood Sfresses fhe Opportunilies Ponel Discussions Cover Ivlany Probfems

By MAX COOK

REVITALIZED National-American Wholesale Lumber Association staged its 69th Annual Convention at

the Mark Hopkins Hotel in San Francisco, June 20-22, a record attendance of 200 attesting to the success of the powerful meeting.

Especially notable was the convention program, not of the usual "let's play" nature, but rather of a serious, positive tenor. From the very first speaker, A. Bristow Hood of Ralph L. Smith Lumber Company, to the windup orator, Jack Pfeiffer of the McKinsey Company, the tone of the sessions was serious, constructive and directly involved with the quandry the lumber wholesaler finds himself in today.

An ar-rnual affair, the election of new officers and directors saw veteran North Carolina wholesaler, I. Alex McMillan, step down from a highly successful term as president. His successor, Oregonian Mace Tobin, graciously accepted the president's gavel and pledged his full efforts to the fine aggressive National-American program. Tobin, a highly respected Eugene, Oregon, lumberman, perpetuates the stature of the National-American Association in today's changing lumber industry.

Other officers elected to serve under Tobin for the coming year included: L. J. Fitzpatrick, L. J. Fitzpatrick Lumber Company, first vice-president; Chuck Clay, Forest Products Sales Company, second vice-president; and William H. Seibert, Tionesta Lumber Company, re-elected treasurer.

The 69tli Annual Convention was chairmanned bv Tack Ford, Tarter, Webster & Johnson, Inc., San Francisco, with the able assistance of Al Bell, Hobbs Wall Lumber Company and Joe Shipman of San Rafael. Sincere credit should go to these men, the officers and directors of the

association, N-AWLA executive vice-president J. j. Mulrooney, western manager Don Andrews and southern manager Robert Darrah, for their efforts in producing the excellent convention program.

Throughout the 69th Annual, which was preceded by a cocktail "mixer" at the Top of the Mark on Monday night, speakers during the three-day convention stressed the opportunities, but pitfalls facing today's (and tomorrow's) wholesaler.

The opportunities-you might even say the "privilege" -of being a lumberman were brought out in A. B; Hood's excellent address ' "Lumber-A Modern Material in a Moving Market."

For a closer look at specific problems facing the wholesale lumber industry, several panel discussions were held during the three-day show: both the DFPA and NLMA were praised for their splendid achievements in the field of lumber products promotion ; wholesalers urged closer cooperation between the manufacturing associations and the wholesale lumber industry; Hoo-Hoo and its important role in wood promotion rvas discussed; a closer liaison between all lumber associations was urged.

Component building came under close scrutiny: most of the panelists felt the wholeshler will get into the distribution of component parts-but not the actual fabricating of these parts. Ways to encourage the company salesman to do the "complete selling job" were discussed ; wholesalers were encouraged to pay closer attention to the customer's real needs-and then "sell" them to the producer.

As the selling of a commodity product such as lumber is largely psychological, what would be more logical than to have a psychologist on the program?

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[eft, N-AWLA brqss ond fheir lodies: clockwise oround the toble we hove Williom Seibert, Tionesto Lumber Compony. Pittsburgh, Po., ir@surer; Chuck Clqy, Foresl Products Soles Compony, Inglewood, Colif., the new second vice president; newly elected presidcnf Moce Tobin, Westwod Lumber Soles, Eugene (Oregon) ond Son Froncisco; Lorry Fitzpofrick, J. J. Fitzpotrick Lumber Compony, ltlodison, Wisc., new first vice preridenl; ond outgoing prexy J. Alex Mc|{illon, John C. Shepherd Lumber Corp,, Chorlotte, N. C. In the photo to rhe right ore groupcd the new oftcers, from leftr Williqm Seiberf, treosurer; Lorry Fitzpotrick, firsi vice presiden| lvloce Tobin, president; J. Alax McMillon, oufgoing presidenf; ond Chuck Cloy, second vice presidenf.

AI.IBERT A. KETJIJEY

no! just

We're never lonely, because we are free to choose our own company. "Captive" distributors are the lonesorne ones; because they're conffned to the lines that control them. We give you a choice of the right materials for each iob, backed by over 42 years of specialized service in supplying Southern California builders.

New Home Offices of Sequoia

Forest Industries

Emphasize Modern Beauty and Versatility of Wood

Q EQUOIA FOREST Industries, Inc., formerly the lvory \) Pirre Co.. has moved into new $65.000 home office! located on the firm's 65 acre plant near Dinuba, California.

Grant B. Potter, executive vice-president ar.rd general manager of the lumber and specialty products firm, said that the ultra-modern building was designed to demonstrate the modern beauty and versatility of wood.

"James Lockett of Visalia, the architect, used wood in both structure and decor. A11 interior woods have natural finishes that highlight the beauty of the wood grains," Potter said.

One very unique feature of the building is a wood vault. It is constructed of white fir 2 x 4's with 2 inches of insulation and then verticle redwood 2 x 4's to produce

a r,vall 9'l inches in thickness. According to Potter, the wood walls of the vault have a fire rating of over two hours, which is more than the steel door.

The component frame construction permitted the erection of the roof before the sidewalls were put in place. All roof and wall sections are similar, and were pre-built in a jig. No scalTolding was necessary in the construction. The woods accented in the building ir.rclude White Fir, Incense Cedar, Ponderosa Pine, Sugar Pine, Douglas Fir, Giant Sequoia, Coast Redwood, and Engelmann Spruce.

Many wood paneling techniques were used in the wood interior walls. The modern foyer walls are of Sugar Pine with Incense Cedar for contrast in a parquet design. The

(Continued on Page 30)

The new offices of Sequoio Foresl lndusfries in Dinubo ore lheir own besl odveriisement for lhe use of wood, Top, left: o view of the ollroclive potio in the center of the building. Top, right: the modern foyer wolls ore of Sugor Pine with lncense Cedor for confrost. Battom, left: o unique feoture is the wood voult. Botlom, righl: on unusuol effecl is ochieved in the foyer by the use of nolurolly finished l2 inch squores of Incense Cedor in o diogonol block pottern.

WHEI{ YOU SETECI A SAN A}IIO}IIO RIGID.POTE TUTIBER SIORAGE

YOU SECURE IUIAXIilUfrI PROTECIION FOR A TIII]{IfiIUII'I COST !

WAREHOUST

Sqn Antonio Rigid-Pole Construction provides complele Inventory ProtectionRopid ond Economicql Erection-Eosy Hclndling & Cleon Storoge . . .

|/lr. Jomes G. DeFlon, porlner of SfOUGH-DEFION Cooling fower Engineers, hod these words of proise to soy obout their newly con3tructed Son Antonio Pole building: "The pole building by Son Antonio instolled in our new Sqn Dimcs plonf hos the odvontoge of providing lorge, unob3tructed oreos, wilh fhe cdded odvontoge of high ceiling cleoronces required for the mqneuvering of lorge fork lifi trucks usad in the lumber industry. The building is unusuolly well-designed, ollroclive cnd low in cost. lt furfher fulfilled our demqnds in thsf it wos complately etecled fwo weeks qfler we gqve Son Antonio the O.K. fhis is iusr onother illustrotion of the mony odvonloges of timbar construcfion which. when utilized io the fullest, provides o more compelitive snd sqtisfocfory product thon would be possible fo obtoin with sreel con3truction."

Sqn Antonio Will Accept Lumber in lieu of ccrsh-or will qrrsnge finoncing to suit your budger ond will secure oll permils ql no cosl.

SAN ANTONIO R,IGID POLE CONSTRUCTION SAVES YOU MONEY BECAUSE:

WE ARE THE PIONEER IN THIS FIELD-WE OWN AND OPERATE ALt EGIUIP'UIENT-TRAINED PERSONNEI FOR. EVERY JOB-SAVE TIME-SAVE TABOR-SAVE MONEY-NO LOST MOTION

-EVERY MOVEIilENT COUNTfGUARANTEED lOOo/o.

Att SAN ANTONIO TUAABER STORAGE SHEDS BUITT WITH PRESSURE.TREATED POI.ES AND EASITY CONVERTED TO ANY TYPE OF STORAGE BUIIDING AT VERY tOW CO'T

From: Los Angelgs - SPruce 3-45O3

Goll TODAY For Estimqte

From: Oronge County - IAwrence l -O489

Lumber Retailing in the Sixties Survival of the Merchandiser

By JOHN C. PFEIFFER

Monogement Consultont, McKinsey & Co, Son Froncisco

Jack Pfeifter is wel/ known to many West Coasf lumbermen, having spoken this spring fo members of the Lumbermen's Associafion of Northern Ca/ifornia af lheir Yosernife convention and, more recently, before fhe convenlion of the Nafiona/American Who/esa/e Lumber Associalion held in San Francisco in mid-June.

Mr. Pfeifter is wel/ gua/ified lo speak on fhe subject of Lumber Refailing. He is associaled with the San Francisco office of McKinsey & Company, national rnanagernent consulting firm, which has done a substanlial amount of work in the field of Iumber merchandising for the Nalional Lumber Manufacfurers Associafion and for many of fhe nafion's larger lumber concerns.

T UMBER RtrTAILING l-ras been one of America's most I-r 1s5ps6fed retail business endeavors. The local lumber dealer traditionally has been a community leader and a businessmar-r of obvious success. An important reason for this success was his formerly secure position as the supplier of wood products in his community. But times have changed.

Lumber retailing certainly is still a respected business, but the customer is no longer willing to pay a premium to do business in the time-tested manner. If the retailer's prices are too high, the customer is perfectly willing to go around him. If his service no longer meets the customer's needs, the customer is unwilling to be penalized to satisfy traditional ways of doing business. Important changes in the lumber dealer's position are occurring. The purpose of this article is to describe the reasons for these changes and suggest some of the courses of action that are open to those retail dealers still flexible enough to meet the changes in their business and capitalize on them.

THE LUMBER INDUSTRY'S RECENT UPHEAVAL

Virtuallv everv maior industrv in tl.re United States has undergoni subsfantiai change iince \Arorlcl \Arar II. The changes affecting the lumber industry were a little slower in coming, but appear to be making up for their slowness by th'eir potential magnitude. These changes appear to be particularly dramatic as they affect the retail level of the industry. The retailers all over the country are under severe pressures. Their customers are changing, their product line is becoming so broad that many are in danger of losing control of their business, and the traditional channels of distribution are breaking down as a result of the strains being placed on them. You may have a few additional problems to add to the list. First, let us consider those iust enumerated.

(a) Tfre Customers Are Changing

Both the contractor-builder and the shoulder trade customers of the retail lumber dealer are changing. Their

McKinsey's San Francisco ofrice and Jack Pfeiffer have worked exfensively in the field for severa/ Weslern associafions and /arge Wesl Coast concerns. Many of the commenfs in fhis arfic/e are the resu/t of a current study of the lumber industry within the pasf year.

The California Lumber Merchant be/ieves fhaf fhis is a particularly propilious time for presenfing fhis "specia/ to CLM." Primarily, of course, because if is such a searching appraisal of lumber retailing, foday and in fhe years lo corne. Buf also because ils pub/icafion fittingly marks our birthday! Yes, we are 39 years o/d-and on our way to becoming 40 years young. fo paraphrase Mr. Pfeifrer's c/osing remarks, pub/ishing a iournal for the lumber refai/ers offers, in the years ahead, even greafer cha/lenge and opportunity-if one keeps his vision c/ear and his courage high. We infend to do iusf fhat.-Ihe Editor.

product needs are changing. Their service needs are changing. Their very nature is different'

The contractor, who traditionally accounted for the largest share of the averag'e lumber dealer's business, has undergone a thoroughgoing change. The craftsman has given *ay to the financier. This financier is now. responsible for over half of the new home construction being built in this country today, and the outlook is for his share to increase even more in the future, The financier-builder buys in a manner similar to industrial purchasers. He demands fabricated pieces and assemblies, not merely randorn-length commodity lumber. He has far less need for the traditional retail services than the craftsman-builder- F{e can often buv directly from a manufacturer or wholesaler if he cannot obiain the-product, service, and price requirements from a retail dealer. He is a tough customer who makes ltis buying decision based on all his special needs being met at -thJ lowest possible Price.

The shouldei trade citstomer is also substantially different from years g'one by. In the first phget he- is a.much more important customer to most retail lumber dealers than in the past. As the contractor has gone aforrr$d the retailer, or opened his own retail establishment, the portion

of the retailer's business accounted for by'the shoulder trade has become correspondingly greater. The shoulder trade customer now demands more highly specialized products and services. The do-it yourselfer wants a more highly finished product than in the past. He wants items sufrficientlv fabricated and finished so that he may use them with a minimum of skill. He is also becoming more price conscious. To top off the changing nature of the shoulder trade customers, an increasing proportion are females and demand a more attractive shopping place than tl-re old-fashioned lumber yard. Undoubtedly the ladies will play an increasing part in shaping the form of lumber retailing in the future. Their impact has been felt in many other quarters and I see no reason u'hy the lumber business should be an exception.

(b) The Product Line Is Broader

In addition to witnessing substantial change in customer characteristics, the retail lumber dealer also is under increasing pressure to handle a broader product line. He must handle the usual commodity lumber items, a whole series of commodity and specialty plywood items, a variety of manufactured panel products, dry-mix concrete, paint, hardware, tools, bicycles, trampolines, and swimming pools. Not to mention charcoal.

The retail lumber dealer is becoming a building materials dealer. In the process, he requires broader product knowledge, greater price sensitivity, and more merchandising knou'-how. Whether the retailer lumber dealer successfully can make the transition to a building materials dealer and still serve all possible cLtstomer classes is questionable. In my opinion, few dealers can expect to serve all possible customers with a full line of building materials and still remain competitive lvith the more specialized dealers.

(c) The Distribution Channels Are Breaking Down

To climax the changes that are putting the lumber dealer under stress, we see more and more examples of the traditional channels of distribution breaking down and the retail lumber dealer being bypassed. The accompanying charts show what is happening. The traditional channels of distribution are portrayed as a clean, orderly process with each function within the channel serving its particular purpose. The traditional pattern of distribution never rvas this orderlv, but certainly in the past, the channels of distribution were much more so than now. The second box in the exhibit represents current distribution patterns. Confusion reigns supreme. Everyone is in the act. No holds are barred. No customer group is reserved for any part of the distribution channel.

Everyone hopes the present state of confusion will pass. One possibility is shown in the third box in the exhibit. This is what I believe will happen in the future. As indicated, each function in the channel of distribution will serve a fairly specialized distribution requirement with a minimum of bypassing and short-circuiting. This will be an ideal situation, however, and will never achieve such a completely pure form. It represents an ideal to strive for, but all parties to today's problems must participate in their solution. This includes the lumber dealer. His shortcomings have in many cases created the need to circumvent the traditional channels of distribution. The real challenge ahead for the retail lumber dealer is to become a better businessman, or in other words, a true merchandiser so that he can provide for the end-user customers'needs most effectively and reduce the temptation, or the need, to go around him.

EMERGENCE OF THE SPECIALIST

To bring about profitable, orderly marketing in the lumber industry requires that the retail dealer perform his appropriate distiibution functions far better ii the future than he has in the past. As in so many other walks of life,

this probably will require a much greater degree of speciali- zation. The retail lumber dealer must borrow from the food supermarket, the department store, and even the discount house, in his quest toward becoming a better merchandiser. He will need to determine what classes of customers he can serve best and then tailor his business approach and practices toward meeting those customers' product and service requirements most effectively.

There appear to be four different kinds of lumber retailer specialists that will emerge and form tl-re nucleus of the

(Continued, on Page 27)

CHAllGlllG OISTR lBUTlOt'l FUTURE PATTERI.IS

Los Angeles Commiffee Launches Plans For "National Forest Producfs Week"

An energetic effort to promote "National Forest Products Week" (October 15-21) was launched during the third meeting of the Los Angeles N.F.P.W. Committee, June 22, conducted in the L. A. Chamber of Commerce Building. Chaired by Wayne Mullin, of Mullin Lumber Company, the meeting was attended by : Jim Forgie, Robert S. Osgood, Inc.; Miss Stella Roach, Home Furnishings Mart; Bill Hanen, Al Peirce Company; Dr. Dwight Adams, Dean of L. A. TradeTechnical College; Roy Stanton Sr., E. J. Stanton & Son; Leonard Crowfoot, Davidson-Western Plywood Company; George Scrim, Philippine Mahogany Association; Miles Davidson, Sun Lumber Compar.ry; Paul Hollenbeck, So. Calif. Retail Lumber Association; Frode Kilstofte, Rossman N[ill and Lumber; Harold Cole, Bohnhoff Lumber Company; John Andreson, Times-Mirror Corp.; Harvey Koll, Hoo-Hoo International ; Bob Blanford, California Division of Forestrv : and Fred Comstock, National Oak-Flooring Manufacturers Association.

Chairman Mullin initiated the meeting by reporting on efforts to obtain a

speaker for the Forest Products Week I-uncheon. The Committee in charge of the selection of a speaker had investigated the possibility of obtaining Mr. Paul E. Burke, Jr., president of the National Association of Home Builders. Fred Comstock was asked to approach Mr. Burke on the possibil- ity of his addressing the luncheon during N.F.P.W. week.

The floor was then given to Harvey Koll, who reported on the possible use of bumper stickers with the union "b.tg" for publicity purposes. He also reported that rubber stamps are ready at a cost of $2.00, including stamp pad, and suggested that all committee members use the stamps on all outgoing corresponclence to further publicize tl.re coming N.F.P.W.

Dr. Adams was asked to give a few remarks on what his school is doing irr the forest products field. Dr. Adami told about the model home rvhich is built at his school each year, and how the school is attempting to inspire craftsmanship and pride in the work of the students.

Jirn Forgie then expressed his de-

sire that the committee arrive at some ideas on projects that would be of mutual benefit to Trade-Tech and National Forest Products Week. He appointed Bill Hanen to work with Dr. Adams in this area. Mr. Comstock asked if he could also work in this area, as it is a most f ertile one for promotion and publicity. The possibil- ity of a "Forest Products Queen" from Los Angeles Trade-Tech was mentioned.

A report on displays was then presented to the committee by Paul Hollenbeck. He thought the basic display would be a panel with copies of fourcolor advertisements of the National Lumber N{ar-rufacturers Association which had appeared in LIFE magazlne.

(Continued, on Page 26)

Mirs Roqch ond Doclor Adoms discuss publiciry plons for "No?ionol Forest Products Week."

Principols of "Nclionol Foresl Products Week" cre from left: Poul Hollenbeck, Bill Honen, Jim Forgie, ond ltlloyne lltullin. (righr) fhic ottrqctlve Los Angeles Chomber of Commerce Building wos the rite of the committee meeling.

SATINIZED REDWOOD

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L.A. Hoo-Hoo Club Honors "Old Timers"Elects

New Officers

Veteran Southern California lumbermen, honored June 16 at an "Old Timers Nite" by Los Angeles Hoo-Hoo Club No. 2, proved in all cases to be "young timers" as much as the most callow members present'

Following a dayJong golfing tournament at the IlgJ"wood Couniry Club, members and their guests gathered for the evening dinner to pay personal tribute to a large group of the cluS's "Old Timers." Dee C. Essley and Sid Simmons set an appropriate mood early in the evening when they recited verses and sang songs reminiscent -of _the. early days of the club. Following his presentation of the "HooHoo" song, Dee received a standing ovation'

It was also Dee Essley who produced his membership card No. 31675 and challenged all to come forth with an earlier number. There were no takers'

Besides Dee, the ten earliest members included, in the order named, Roy Stanton, Sr., Robert S. Osgood, Charles Pierce, Wm. O. -Bullock, Harvey Koll, J. P. Fitzpatrick, Harl Crockett, Sid Simmons and Don Bufkin.

Program chairman Roy Stanton, Sr., presented Dee Essley wf,o spoke forcefully on the virtues of Hoo-Hoo and the present-day need for a stronger, more closely knit group to carry on a vigorous program for combating the ierious problems of the day. He called for renewed enthusiasm and attendance at club meetings and paid special tribute to the younger members who, in his words, "are coming on."

Har-old Cole presented the following slate of nominees for the coming year who, in turn, were- unanimously elected. They ire Joe Pdtrash, president; Chuck Limber, first vice preiident ; Rex Wells, second vice president; Rex Oxford, tirird vice president; Don Gow, golf "veep" ; Lee Kramer, publicity "veep" ; Ben Gardiner, secretary-treas.urer; at-td Don McNerv, assistant secretary-treasurer. A fresh box of sawdust was assured Prexy Petrash.

Ciolfing tropl-ries, presented by Harvey Koll,-went to: Don Vo[t, low gross ; Jim Harff, low net; first flight winners-R. B. lVlcDonnell, low net, and Harry Boand, secoud low net: second flight winners-Ed Davidson, low net, and Gleri Emmertonl second low net. Jim Forgie won 1ow net ir-r the third flight. Retailers' prize was copped- Fy Dot-t Swartzenclruber and the guest trophy by Joe De Marcs.

Bill Bright announced that the newly formecl San Fernando Ho*o-Hoo Club will hold a concat on August 22, with 22 kittens awaitins their fate. A delegation from L.A. will be on hand to help give San Fernando a real send-off.

Larry Weiland staged tl-re grand finale of tl-re evening with color motion piitute. of concats held by the L A, club during 1952-53.-Not only did these pictures bring.back nostalgic memories-but also a feu' questions, such as. What-has happened to those unique "pie tables"? and'

How's about an old-fashionecl concat 1952 style?

Top row, from lefr, Horvey Koll, Jim Forgie ond Woyne Wilson wop .upthe records of on obviously iuccessful doy of golf. Right, retiring Snork John Osgood strikes o fomilior pose omid the orroy of golfing trophies obout to be oworded. +

Middle row, from left: Eorliesl member of LA Hoo-Hoo Club is Dee Essley; his songs ond verseg reminiscent of the Good Old Doys won him o stonding ovoiion' Mid-dle: this is on old timer? We should live so longl Froncine Foy hos become o "regulor" ot lA Hoo-Hoo meets with her occordion, beouriful voice ond spork' ling ;ersonolity. Right: "l Wonf A Gol-Just Like The Gol-" Dee Essley ond Sid Simmons leod the singing of old fovorites. +

Bolfom row, from leftr o hordworking lwosome, Woyne Wilscn ond Ben Gor' diner, cought dispensing tickets ond "bringing in the sheoves'" Right: Jim HorF for ihe sercnd consecutive monlh wins one of the lorger irophies'

The lop ten of "Old fimers" present included, rtonding, from lcft; Horvey Kofl No. tt60l6, Horl Crockett No. 45522, Don Bufkin No. 46533, Wm. O. Bullock No. 46015 ond Chorler Piercc No. 32705' Seoted, from lefr: Sid Sinmons No.45528, J. P' Fitzpolrick No. 46024. Dee C. Essley No. 31675, Roberr S. Osgood No.32105 ond Roy Stonlon, Sr., No. 31930.

MASONITEn'x"-slElrNG

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Your inventory can be simple, sensible: one thickness, one width, one color; standardized lengths of 12'or 16'.

Lookfor thls trade-mark on the panellng you buy: lt says this ia genuine Masonlte hardboard. lt's wood-made-better ..,made through the exclusive explosion process for unequaled strength, smoothness and uniformity,

Another order of "X" Siding shipped from Joseph Lumber Co., Chicago

tt your Mosonite representotive or write to Mosonite Corporotion, Depf. CtM-7-15, Box777, Chicogo 90, lll.

N-ALWA Convention

(Continued, from Page 6)

Two very impressive sessions on Wednesday and Thursday were conducted by Dr. William H. Pemberton, consulting psychologist, Mill Valley, California, who told the large group of u'holesalers that "I would like to think of you as the most human part of the lumber inclustry." Although the good doctor dealt primarily with the "Art of Influence" pertaining to employee and customer relationships-how to understand the other fellow's point of view -he dropped a little jewel during the final session wheu he noted that "It has been my observation that for such a group of this considerable stature, there seems to be a definite need for more self esteem."

The lumber u,fi6ls53ls1-the guy who gets it from both ends (and a third end when he occasionally gets home)is a vital part of the lumber industry. Though his metl.rod of operation will shift along with the "Changing Outlook in the Lumber Industrv" (the convention theme). the

wholesaler will continue to be much more than "iust a rniddleman." The wholesaler will continue to serve as a financer, an investment house, a banker, a credit firm, a traffic man, a barometer of the industry, a developer of new products and processes on the firing line, a man who can offer his supplier assistance with production problems, or help his customer get the most out of his business with equal ease-all this in addition to his primary function the efficient procurement of materials for his customers.

In the windup spot, Jack Pfeiffer, of McKinsey & Company, gave the group the benefit of the firm's extensive study into the outlook for the lumber industry. Noting that the "lumber wholesaler is facing many of the same changes that other wholesale industries have alrcady faced," he urged the group to "seek out your strengths and capitalize on them." As the wholesaler generally takes an active part in his business, his big advantage is flexibility, Pfeiffer noted. He is in a position to deal with his customer on a personal basis, to work more closely with him and have the answers for him when he needs them-

Top row, from left: TW&J's Mike Coonon; Por Shibley; C. E. Klumb of C. E. Klumb Lumber Compony, Crysfol Springs, Miss.; ond Union Lumber's Bovord Shibley.

Next: Twin City Lumber's Hoc Collins; Meod Kibbey, Block Diqmond lumber Compony; Nonie Collins ond Dovid R. Annon, Moc/v{illon, Bloedel & Powell River hd., Voncouver. Rightr Robert Lowler of Lowler Lumber, Luroy, Vo.

Middle row, from left: Mr. ond Mrs. R, B. Plunkett, Col-ldo Lumber Compony. Next: W. H. De Cew, his De Cew Lumber Compony of Voncouver being one of the oldest in the business, wirh /r{r. snd Mrs. Chuck Cloy, Right: Hobbs Woll's Al Bell; J. Alex Mclvtillon, Shirley ond Joe Shipmon, ond Wolter T. Johnson. Wolter T, Johnson Lumber Compony, Omqho, Nebr.

Bottom row, from left: John Hollinon, Hollinon Lumber Compony, ond Horry Crisl in very pleosonl surroundings. Next: Ehrmon Giuslino, Giustino Bros. Lumber Compony, rencwing his Eugene school doyr with Arcoto Redwood's Lloyd Hecofhorn. Righi: Poul Euphrot. Wendling-Nothon Compony, ond John Hclm, rqrcode Pocific Lumber Compony, Portlond.

iEE gtE = S"

without the red tape of his departmentalized big mill competition.

- In discussing some of the more obvious chang-es occurring within thJindustry, Pfeiffer noted: (1) In 1959.alone, the"re were four times as many mergers and acquisitions a.s during the entire previous 10 years. (2) More- products will move-from a commodity nature to a specialty nature; as lumber products become more tailored to end uses (componentsietc.), there will be a tendencY on the part of the inanufacturer to market and promote these products to the end-user. (3) The end-user will continue his p-ressure to get to the producer on a direct basis;-prefabbers, mob-ile home manufacturers, tract builders and large industrials already buy appliances and all other materials on a direct factory basis -right now. (4) Larger lumber companies will tend to rely more and more on their own seljing iorce. Meanwhile, the smaller operators, the wholesaler's source of supply, rvith limited timber reserves is forced into competitive biaaing on Forest Service timber. The dilemma he faces today is the fact that stumpage has risen- over 100/o since the end of WWII-and no comparison of lumber'prices over the same period is needed to spell out his problem there.

- Although admittedly somewhat grim in his outlook for the wholesaler, Pfeiffer felt that the wholesale lumber industry-through its flexibility and even through the possibility- of a series of mergers within itself (the merging of a group of wholesalers into one large National concern)could and would surmont the distribution obstacles ahead.

And as many N-AWLA members were observed placing their reservations for next year's 70th Annual Convention right after the final session, we surmise that they also share the latter belief I

Artist's skelch of l0-slory building now bcing con3trucled in Chicogo for rhc illqsonite Corporotion, The company, the pioneer and world's lorgesl producer of hordboord, expocls to move in by the :pring ol 1962. Of reinforced con' crete consfruction, the rt/losonire Building will hove exterior walls cbovc thc second foor of qnodized mullion windows ond white Vetmonl morble spondrelr. fwo-story high columns will mork lhe exlerior of rhe iniriql fioors, which will be clcd in dqrk grcnite ond udrite mqrble. A. Eprrein ond Sonr, lnc, ore lhc engineers ond orchilects, George A, Fuller Co., is the ganerol con|rocfol.

Terrible Twenties Dig Up Oioi

The 42lst Terrible Twenty tournament rvas held at Ojai Valley Inn and Country Club, June 16, with Cliff Simpson acting as host. It was a beautiful day, the course was in excelfunt shape, and-despite our heading above and the fact that it was also Ladies Day-remained so following play. - Mrs. Edith Osgood ran the Ladies tournament which was very well attended.

New member, "Cam" Johnston, 77-ll-66, won the low handicap bracket, beating out another new member, Dick Maxwefl, 78-9-69, by three strokes. One of the oldest members, Clarence Bohnhoff, won the high handicap bracket, 87-r7-70.

July's meet at Wilshire, date to be announced.

Wood Commerciol Structures Pictured ln New WCLA Booklet

Jogerson of Long Beclch Exponds

A new store and office is the latest addition to the Jagerson Lumber Company, Long Beach, owned and operated by Frank Jagerson and Jerry G. Allen. The additional space will permit them to better serve the do-it-yourself trade.

Jagerson and Allen took over the yard in November, 1959, upon the retirement of R. L. Linn who had been in the location for 30 years. Jagerson has a background of 18 years in the lumber business and provides help to all with suggestions on saving time and money on building problems. Allen, who is yard foreman, has been 30 years in the building industry.

The iompany carries a big line of lumber and hardware and has acquired a dealership for Glidden Paints.

Dramatic, full color photographs picturing outstanding commercial buildings fill another new West Coast Lumbermen's Association bboklet, BUILDINGS FOR BUSINESS.

A wide range of business buildings is included, each using West Coast lumber to achieve a certain design objective. Among the buildings pictured are banks, restaurants, a rnotel, marina, medical clinics, a fire station, a funeral home and others.

Each photograph is accompanied by explanatory text, pointing out the-dimensions and species of West Coast iumber-used, and listing the architect or designer of the structure. The publication is 8%" * 11" and contains 12 pages. - BUII-DINGS FOR BUSINESS are available in quantity without charge from West Coast Lumbermen's Association, 1410 S.W. Morrison Street, Portland 5, Oregon.

Ifie N-AWIA workhorues who prcduced rhe big l/lulrooney, execulive vice president, New York monogcr; ond Don Andrews, we3torn monqger.

meeting; from left, J. J. "Jock" City; Roborr Dorroh, southern

King Horace of Coco Palms-Kauai and Queen Nona Celebrate Golden Wedding Anniversary in Hawaii

June 20th was an important date for Horace Wolfe, prominent Southern California lumberman, and his wife No1a, when they celebrated their 50th wedding anniversary at beautiful Coco Palms on the island of Kauii-the .,Gaiden Isle" of the 50th state. It was just a couple of years ago ago that Horace had been crowned "King" of Coco Palms

and it was befitting this lovely couple selected this splendid resort for this important occasion.

More than 250 guests, relatives and friends attended the gala affair. The celebration was complete in every Hawaiian detail from the delicious luau, the singing of the Hawaiian (Continueil on Page 23)

#s;,,iif, re..:'

Top row, from leff: Mr. ond Mrs. Robert Howell Williomson were honored guesfs qt the Wolfe celebrofion; iwin sisler of Horoce, Mrs. Williomson ond her husbond hod lhemselves celebroted their 5oth onniversory eorlier in the yeor. Next: Queen Nono qnd King Horoce hold informol court. Right: Sterling Wolfe, lefi, ossocioted with his fother, Horoce, in the Morquort-Wolfe firm of los Angeles. Bottom row, from left: it wos shocking to see ihe pitiful conditions under which some of lhe nqtives were forced lo live on the beoch. However, our distress wos lifted when we observed lhe some wohines<ould be Lorroine Wolfe ond Millie- Moy-ot q cocktoil porfy. qs coughl in the next picture. Next: ,,Coptoin 8ligh" ,r{oy hos iust estoblished o beochheod ond olreody hos one of the notives policing up the ioint. Right: Queen Nono ond King Hoioce live it up.

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So-Cal Building Materials Co., Inc.

1220 Produce St.

los Angeles, Cqlifornio

Serving the Counties of los Angeles, Oronge, Riverside, Son Bernordino, Venluro, Sqnfq Bqrbqro, Kern.

Pacific Cement & Aggregates, lnc.

Son Frqncisco - Oqklqnd

Stockton

Son Jose

Sqcrqmenlo

Fresno

Concord

Colifornio

Richkraft Building Products Division

Alton Box Boond Co.

Alton, lllinois

American Products, Inc.

60O Eqst Hqrbor Strcet

Son Diego, Cqlifornio

Serving the Couniies of Son Diego ond lmperiol

California-ileyada Representative

Philip C. Pendleton

801 El Comino Reol

Menlo Pork, Colifornio

Representing in Southern California:The PACIFIC LUMBER COMPANY

A.L.lloo\yER. (g(D.

Two-Pleod Guilry in Eost Boy lumber Mill gwindle

., T*o East Bay (Cal;lornia) men pleaded guilty to grand thett and co-nspiracy in a lumber swindle June 26,-af,ter two weeks of trial in Alameda.County Supeiior Court.

The guilty plea-s were entered aftei a morning-long ses- sion in Judge Marvin Sherwin's chambers, aI wh-ich a co.urt-a-ppointed defense attorney stated he could no longer ethically handle the case.

The defendants were Roy Cornelius, 48, of San Leandro, and Clarence N. Foley, 49, of Alameda. They will be sentenced July 17, with Fred A. Pelham, 42, a,f Oakland, a colleague who turned State's evidence.

It is reported that Cornelius' lawyer, Hugh Ken Forsman, advised his client to plead guilty, on the basis that to continue the defense he would have to "manufacture" a case. Foley's attorney, Robert Barber, also advised his

client to plead guilty.

Cornelius, Foley and Pelham were accused of swindling ten Oregon and Northern California lumber mills of $87,000, by buying lumber on credit with ficticious names, reselling it in Southern California, and never paying the mills.

Son Jooquin Hoo-Hoo Club

Plqns Big Annuol Borbeque

San Joaquin Hoo-Hoo Club 31 will stage its Annual Barbeque and election meeting on July 21, at Roeding Park in Fresno. Starting time is slated for 5 :59 p.m. fu cocktails, "Chef" Harshner firing up his coals and getting into action around 7:09 p.m. A five dollar bill buys all you can eat and drink, so call Bud Barber (AD 7-7134) for your reservations now.

Gus Hoover

2540 Huntinglon Drive, Son Mqrino 9, Colifornio TWX: Alhm 97O5

Bob Hoover Stuqrt Jones

Dick Hoover

King Horoce of Coco-Pqlms-Kquoi

(Continueil from Page 20)

\Aredding Song and the ceremony of the Lei wherein the couple was presented about a ton of beautiful flower necklaces by the Kanes and Wahines of the island resort entertainment group. f'his was the Wolfe couples' fifth annual vacation to the south seas hale.

Mr. and Mrs. Robert Howell Williamson of New Philadelphia, Ohio, were the honored guests of the Wolfe couple, orr this auspicious safari, as they had celebrated their Golden Wedding anniversary early this year and she is the twin sister of King llorace of Coco Palms. Sterling Wolfe and his pretty rvife, Lorraine, made the jet trip especially for the occasion, and the California Lumber Merchant's Ole 1\4ay, with wife Millie, covered the event for this publication.

The following day the group was entertained by the management of the fabulous Manalei Plantation at a unique champagne luncheon at this newest luxury retreat on the Garden Island. The splendor of this beautiful resort was truly breathtaking and was a fitting climax to an event that happens just once-in-a-lifetime. Aloha to these fine friends.

L. J. Adolphsen Trndes Lumber Desk

For Rifle clnd Fishing Pole

"52 years of continuous employment is enough work for any man," says L. J. Adolphsen, president of Orange County Lumber Company, who has decided to retire to an exciting life of traveling, fishing and hunting in Northern California.

Mr. Adolphsen has been active in the lumber industry in Orange County lor 2O years, the last 14 of which he served as Orange County Lumber Company's president. He also served on the Orange County Labor Committee since 1946, and contributed his time to other worthy social and industrial organizations in the area.

According to Mr. Adolphsen, the new officers of Orange County Lumber Company are as follows: president, George E. Preble: vice-president and treasurer, John R. McClure; secretary, Richard A. Hotaling; and assistant secretary, James S. Gallegher.

fn an interview with Mr. Adolphsen concerning his retirement he said, "I'll sure miss reading The California Lumber Merchant regularly." Our answer to this is, "Why not have the magazine sent to you in Northern California ? You can read it from cover to cover while you're waiting for the fish to bite !"

Hobbs ril7all has eaerytbing you need kiln-dried redwood siding, finish, panels unusual size and grade specifications in green or dry redwood merch and utility as well as clear heart cut stock, split stock, shakes For prompt, courteous service-or price information-get in touch with Hobbs Vall now!

"King Ho" ond his good friend, John Kouo, ossistonl monoger of Coco Polms Re3ort Hotel, Kouoi, Hqwoii,

2.401 PLYWOO]l FLtlORING

Bruce PlyWelsh Debuts in California

Bruce PlyWelsh, leading prefinished hardwood wall paneling, is being distributed for the first time in California from Oakland and Redondo Beach.

Produced by E. L. Bruce PlyWelsh Company, Memphis, Tenn., the paneling is available in 29 woods and finishes. Bruce PlyWelsh also produces prefinished moldings in nine basic profiles, panel stretchers to "stretch" a standard eight foot panel to any wall height, putty sticks and match stain for accessory woodwork.

The company claims to have the only complete paneling package, allowing even novice builders to do a professionallooking job.

E. L. Bruce Co. Inc., the parent firm, will distribute. the panelings and moldings from its two large warehouses in Oakland and Redondo Beach. Bruce, world's largest producer of hardwood floorings, purchased PlyWelstr in 1958.

Installation of Bruce PlyWelsh paneling is simple, said the company. Even do-it-yourselfers with no previous experience can remodel an average size room with the 4 x 8 and 4 x 1O foot panels in less than a day.

Depending on the type of wall construction, the panel- iqg can be nailed to existing studs, to furring strips, or glued directly to the wall surface. Each panel is prefinished with the patented Bruce process that bakes into the wood a finish that outlasts ordinary surface finishes 14 to l.

Panel stretchers are availible in matching finishes. All are eight feet long, and in widths of one, two, three or four teet.

Although they're normally used below regular paneling to "stretch" a high wall, they can also be integrated with paneling in a variety of ways to create unusual effects.

PlyWelsh moldings are prefinished in 11 colors by a special Bruce-invented process that sands, burnishes, tones, fills, seals and applies a synthetic plastic top coat, then bakes the finish into the wood. Each piece is sealed in a polyethylene tube to prevent soiling.

The wide range of colors and styles, say Bruce PlyWelsh officials, makes it easy to complete any paneling installation without the once difficult task of sanding and staining molding to match the paneling.

PlyWelsh Match Stain comes in several size containers to match all PlyWelsh panelings. Old woodwork such as windows and door facings can be easilv stained to match the paneling s-imply by uiing the stain ih"t .o.r".ponds to the paneling finish.

Used like a grease pencil, Bruce PlyWelsh putty sticks are color corrected to match all paneling finishes. Their use _creates a clean, professional job, claims the Memphis Droducer.

Weslern Veneer And Plywood In Modernizqtion Progrom

$230,000 modernization program, designed to achieve better utilization of the log, is current$ underway at Western Veneer and Plywood Company, Lebanon, OrCgon, according to llarry W. Graham, general manager.

Involved will be the addition of a new gas-fired boiler for the plywood hotpress, and the elimination of the present steam-type boilers. The modernization will also include the conversion of the present dryers, which operate on steam, to natural gas. These dryers will be moved to a new 22,000 square-foot building which will provide some muchneeded additional warehouse space.

Other improvements will be the construction of a new shop building-, and ,the lengthening of the two present green chains from 35 to 55-feet-foot-long each, in older to obtain a better sort of veneer. The present six-deck system, which is 100 feet long, will be expanded to 180 feet in length.

"While the modernization will not increase production, n_o-r require the addition of any new employees to the Western Veneer and Plywood Company piytoll," pointed out Graham, "It will give us a more efficient operation and permit us to keep pace with the competitive market."

The only contracts let were to Truss Fab, Inc., for modernization involved in the main building, and to Cutts Construction Company, of Lebanon for all concrete and foundation work, reported Graham.

The conversion from steam to natural gas should be completed sometime in early July, and the overall construction and modernization program will be finished by the end of August.

2 Edges Tongue & Gruove 4 Edges Tongue & Groove

Fronf view of Sequoic's new spocious ofice building,

Wood-qdorned oftce of President, Gus Luellwitz, shows cedor poneling. Besufiful wood-poneled ofice of Vice President, Gront B. Potter.

T. B. OLSEI\ COMPAITY

WHOLESALE LUMBER & WOOD PRODUCTSALL SPECIES

BRADSHAW 2.794g DIRECT SHIPMENT

400 North Camden Drive, Beverly Hills, California

Los Angeles Commiftee Lqunches Plons

(Continueil from Page 72)

Mr. Comstock suggested that the committee purchase nerl'spaper space just before, or during the Week in order that information could be presented on the many things which the Forest Products Industry contributes to the area.

Jim Forgie asked Miles Davidson to gather some figures on forest products utilization and Harold Cole to contact the Carpenter's lJnion on the possi- bility of securing cooperation iir the use of bumper stickers,

Miss Roach, of Furniture Mart, gave a brief report on her activities, stating that everything was in good order and that she had a number of publicity ideas in mind.

Chairman Wayne Mullin then concluded the meeting by saying that he was pleased with the excellent turn-

out of new faces and the many workable ideas which had been generated. The committee decided to conduct its next meeting at 3:30 p.m., July 25, in the Los Angeles Chamber of Commerce Building.

Nielsen Building Moteriols, Inc. In Big Exponsion

Nielsen Building Materials, Inc., Solvang, California, recently completed a big expansion program aimed at increasing and better servicing its volume lumber customers as well as the walk-in trade. Included in the expan- sion program are several large new r,r'arehouses and a beautiful new showroom fully geared to the latest in lumberyard merchandising techniques. Outside, the four-acre yard is completely black-topped for- efficient, allweather mechanical handling of lumber and building materials for its bustling contractor clientele.

Lompoc Lumber Compony Now Operoting In Brond-New Selup

Warren Bottroff, owner of Lompoc Lumber Company, recently completed construction of a brand-new store and yard setup located to the rear of his existing warehouse.

Bottroff, who had been operating from an old warehouse. is now in a position to greatly increase his service to both his contractor and walk-in trade, with emphasis on increasing his share of the booming shoulder trade in the area.

Now, our poetic voice must speok In rhymes not fqr from worsl, "Plug Notionql Foresl Producls Week, October fifieenrh lo lwenty-firsl" !

IJtlifD IJASTII{I S =| tATJltrY ItrO AIJIJ YOTJ =laTIIrD!

\^/ESTERN RED GEDAR

From the vast raiu forests of coastal British Columbia comes Western Bed Cedar - the wood with "built-in" weather resistance. This exceP tional durability combines with Red Cedar's light weight, working ease and high insulating pioperties to make it a natural choice for every

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With its ttwoodyt' may be as is to

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Lumber Retoiling in the Sixties

(Conknued, fro'n Page 77) industry in the future:

1. The dealer-distributor selling essentially to the large contracting trade and smaller retailers.

2. The supermarket selling essentially to the shoulder trade.

3. The remodeling specialist o\'vners. essentially to home

(a)

The dealer-distributor is the kind of specialist who can develop and prosper on a high volume, low margin business. His piimary customer group would be made up of the largei home builders and commercial contractors. He rvould have facilities for doing a certain amount of prefabrication for these kinds of customers. He would have sufficient buying power to purchase straight cars of various materials, inclu-ding specialties, and warehouse them for resale in a metropolitan area. The dealer-distributor also might provide a time and place utility function for smaller general line retailers in the area who would buy certain specialty products from this specialist.

(b)

The supermarket specialist is a true retail merchandiser' He should be the kind of merchant who can build a relatively high margin, volume business through the use -of specialiied products and services aimed ai the shoulder tiade customers. He should have an attractive store that

permits full material display and a self-service type of shopping. The supermarket specialist should offer those services which the do-it-yourselfers and small builders require and are willing to pay for. These kinds of services probably would include such things as planning services, how-to-do-it meetings, special displays, consumer financing, credit and perhaps delivery. The supermarket specialist is more than merely a cash-and-carry operator who sells primarily on price.

The cash-and-carry dealer is an additional lumber specialist who may continue to provide only time and place utility in some locations but who probably will become a supermarket specialist and offer additional services. Just as the cash-and-carry grocery store in the early thirties developed into today's supermarket; in my opinion, so will today's cash-and-carry lumber store become tomorrow's lumber supermarket.

A type of lumber dealer who has an outstanding and largely untapped opportunity is the remodeling specialist. A dealer who has a relatively small general-line establishment in a metropolitan area and who feels about to be squeezed out by the large specialized dealer-distributors and supermarkets may find his place in the sun as a remodeling specialist. This dealer has the unique opportunity of being able to control the use of materials supplied by himself at prices with a full margin. In addition, he is in a position to make a profit on the labor portion of the remodeling contract. Those dealers who do not feel they have the financial requirements, the desire, or the risktaking disposition to become a dealer-distributor or supermarket may fit the requirements very nicely for comple-

(c) The Rernodeling Specialist

4. The general line retailer selling to both contractors and the shoulder trade but with important dependence on his own contracting business.

The Dealer-Distributor

The Supermarket

menting their lumber business with a remodeling business.

(d) The General-Line Dealer

The general-line dealer will no doubt continue to be the predominant type of retailer in the rlrral areas. if he provides for the customers' total needs, he probably will do well. There will be a number of general-line dealers in metropolitan and suburban areas as well. These dealers

Question: Con something be informqtive qnd still be fun?

Answer: Yes! HOO-HOO's 70TH ANNUAT CONVENTION in MlAl/ll . September l7-2O!

may be casualties o.rer the long term, however. The rural or semirural general-line dealer probably will continue to serve the contractor and shoulder trade, but in my opinion 'r,vill corne to_ depend more and more on a small contricting function of his own. A contracting side-line may be partil cularly appropriate for those dealers who orin land in their communities.

It. seems perfectly logical to me that the general-line retail lumber dealer in the smaller cities should-ofier a full line of services to the ultimate consumer. Who is in a b_e_tter position to perform a complete remodeling service ? rrArho is in a better position to build a custom home ? Vertical integration is as much an opportunity for the lumber dealer who can become a builder and thus control the use of his materials as it is for the builder who oDens a retail lumber yard to buy materials at lower prices.- The day of the general-line dealer is not past. He should have a bright future, but he must do more than merely make some products available to whoever comes along.

WHAT KIND OF A DEALER ARE YOU?

Based on the above descriptions of the four kinds of lumber dealers, what kind of a dealer are you ? More impor- tantly, what kind of a dealer should you be ? To help answer this question you may want to complete the following check list. Check the descriptions that most closely describe your business. The type of dealer category within which they cluster will indicate lvhat type you are. Do you see any opportunity in remaining this kind of dealer? If you are satisfied with your present situation, are you adecluately fulfilling all of the appropriate criteria?

If the check list answers indicate a change to your present way of doing business, are you willing to accept that challenge and the attendant risks? To me, lumber retailing offers one of America's great business opportunities-but only to those dealers who have the vision and the courag'e to convert that vision into reality. What is your place in the sun ?

CllrFoRNrA Lumsrn lxsprcnoN SrnvtcE

ll90 tlNCOtN AVE. (Room l) . SAN JOSE 25, CAIIFORNIA o CYpress 7-8071 Inspection Services - DOUGTAS FIR . REDWOOD . PINE

New Home of Sequoio Forest Industries

(Continued from Page 8)

herringbone pattern of resawn White Fir 2 x 4's is another modern design used. The use of resawn 2 x 4's with the rough side in back permits the use of inexpensive wood.

Still another impressive wall is made of naturally finished 12 inch squares oi Incense Cedar in a diagonal block pattern. Another wall is of Incense Cedar, pecky grade, with a natural finish that highlights the natural pecks and grains.

Sequoia Forest Industries, Inc., which is headed by President Gus Luellwitz manufactures and distributes lumber and specialty products throughout the country. Its offices are located on the plant site near Dinuba, California in the center of the San Joaquin Valley. The lumber division, which sells 35 to 40 million feet of lumber each year, obtains 95/. of. its sawlogs from U.S.F.S. lands, one half of which are logged by the company's logging crews. The firm operates 2 mills, one in Dinuba, the other at Clingan's Junction, manufacturing Sugar Pine, Ponderosa Pine, White Fir and Incense Cedar. There are approximately 175 employees.

The Board of Directors of Sequoia Forest Industries, Inc., is composed of Gus Luellwitz, president, Grant B. Potter, executive vice president and general manager, Ernie DeVoe, Tom Ross and Henry Deque.

ffioR5l

Sequoia Forest Products Co., a wholly owned subsidiary, manufacturers Forest Humus bark products at the Dinuba plant. F'orest Humus products include a true fir bark soil conditioner, which is in two. textures, regular and stardust fine; Walk on Bark, which is used as a ground cover and garden mulch ; Pebble Bark, a decorative bark which is used in gardens and landscaped areas; and Sequoia Orchid Bark, a favorite of orchid growers all over the world. Other by-products manufactured and sold by the subsidiary include grape dust, planing mill dust, green mill dust, hardwood dust, pulp grade wood chips and wood chips, landscape grade. The grape dust is used for packaging grapes for overseas shipment and reaches many countries all over the world.

Another wholly owned subsidiary is Sequoia Lumber Sales at Monrovia, California. This division of the firm wholesales and distributes lumber in Los Angeles and other Southern California areas. The distribution yard and offices are at 815 South Ivy Street in Monrovia.

Quesfion: Con somelhing be informafive qnd still be fun?

Answer: Yes! . . . HOO-HOO's TOTH ANNUAT CONVENT|ON in llllAMl September l7-2Ol

Shipped promptly by truck ond troiler onywhere in Cotifornio or by roil to your spur or riding onywhcrc in Americo.

Bill Stuort Estoblishes Lumber Wholesqle Offices In Honolulu, Howoii

Bill Stuart, for more than20 years identified in the Southern California lumber industry at all levels, has recently opened wholesale lumber offices in Honolulu, Hawaii. His address is 239 Merchant Street and phone number 56-022. Bill is presently representing several California firms in the 50th state, includi_"S l. E. Higgins Lumber Company, San Francisco, distributing hardwoods and Indepenaent Building Materials Company, Inc., Torrance, manufacturers of redwood products. He is also on the stafi of E. A. l49"dy & Company, importing firm of long standing in the Islands.

WMMW FOR

Although in business only since last November in Ffono_ lulu, Bill is well known and active in social and civic affairs. He is an active member in the 50th state,s Hoo-Hoo club and covers the outer islands on regular schedule in the interest of his mainland clients doinf business with the retail lumber dealers.

"There is a definite need for the type of wholesale lumber selling I_intend !o_ do_ throughout my territory, which includes all of the islands in thi State, ind I believe I can do a good job for the firms I represent and additional sources as they are developed," said Bill.

Minor Chonges In Groding Rules

Several minor changes have been made in the sradins rules for Red Label (No. 2) grades of 16-inch and-lg_incfi Certigrade *jlgl.r, .{ccordinf to an announcement by the X9.{ !e$1 Shingle Bureau, representing over 100 shingle mr]_ls-tn .Washrngton, Oregon and British Columbia. tltfectrve rmmediately, the Red Label grade of 16_inch shingles will be 10 inches clear above the birtt and the same grade of lS-inch shingles will be 11 inches clear. previously, both types were 12 inches clear. Another mrnor revlslon ln the grading specifications is an increase of maximum knot size in the Red Label grade of i6-inch shingles from two inches to three.

"These cha.nges in.the shingle industry's grade specifica_ rlons are De-tng'-made rn the interests of more complete utlllzation of cedar logs and without sacrifice or imiedi_ m_ent to utility or value of the shingles,', states Bureau iVlanager Virgil G. Peterson. "As the riaximum permissible roof weather exposure for 16-inch shingles is 5'inches and for. I8-inch shingles is 5l _inc_h.es, ro6fs with two plies or layers of all-clear material will continue to be available. Similarly, the maximum recommended double-c"uiied sidewall weather exposure fo.r these two shingle grades, 10 inches and 11 inches, continue to be at the ?ispisal oi economy-minded users."

New Mill qt Westwood

Phil and Mike Cothern, owners of Westwood Builders Snpply, P.O. Box 141, Westwood, California, have com- pleted construction of a new sawmill which ihev plan to run in conjunction rvith their yard operation. The circle mill operation will , employ seven to 'lO men, its output principally pine lumber.

STEADV GROWTH rHROUGH SPEC'AL SERVICE TO RETATL LUMBER DEAI.ERS

JUST MINUTES FROM SANIA ANA FREEWAY WITH FREE DETIVERY TO Att SOUTHERN CATIFORNIA CITIES AND TOWNS

UNII'UIITED SOURCE OF SUPPI.Y

WHOTESALE ONIY

STlulrulCDNS

HARDWOOD LUAABER

CCD lul PANY

8725 CTETA STREET DOWNEY, CALIFORNIA P.O. BOX 4g

SPruce 3-l9l0

Once o cuslomer, you qre olwcys o friend qnd we qim to strengthen fhol friendship through every ossociotion.

Bill Sruorr ond reldry, FrsnGGr his secPepe.

,t2 yaeRs oil

CEUFORME STREET

Timber Operoting Permits Revoked

The timber operating permits of Charles Mead doing business as Chas. Mead Logging of Redding, California; and of the Little America Lumber Company, a partnership consisting of Douglas Calin and Edward T. Hamilton of Redding, California, have been revoked by DeWitt Nelson, Director of Natural Resources of the State of California, following hearings upon charges that they had violated the California Forest Practice Act.

Revocation of the permits will become effective on July 21, 1961.

All respondents were accused of failing to comply with certain requirements of the California Forest Practice Act and the Forest Practice Rules for the Coast Range Pine and Fir Forest District in the conduct of their logging operations in that they failed to fall standing snags and failed to comply with minimum soil erosion prevention requirements. The logging operations of the respondents were located in western Shasta County.

The accusation against the respondents was made by F. H. Raymond, State Forester, who is charged with enforcement of the Forest Practice Act.

Hearing on the accusation was held in Sacramento, California, on June 9, 1961, before Hearing Officer Coleman E. Stewart, of the State Division of Administrative Procedure. Claude D. Rohwer, Deputy Attorney General from the office of the Attorney General, Sacramento, California, represented the State Forester in prosecuting the charges.

In commenting on his decision in the matter, Director Nelson emphasized the extreme importance of protecting forests in the State, and the necessity of insuring continuing forest productivity to meet the future needs of the State.

State Forester Ravmond expressed satisfaction with the outcome of the hearing and the decision of the Director of Natural Resources. He stated that this case represents a continuation of the efforts of his office to enforce the provisions of the State Forest Practice Act and the Forest Practice Rules of the several Forest Practice Districts of the State.

Copelcnd Lumber Acquires Yqrds Ai Homedole snd Coldwell, ldqho

J. W. Copeland Yards (of California) recently acquired yards at Homedale and Caldwell, Idaho. The Caldwell yard-ll2 N. Kimball Avenue-is managed by Bob Dawson, and the Homedale yard-P.O. Box 698-is under the managership of Floyd Beatty.

Preliminory Wood Preservqfion Report lssued

A preliminary report of a survey of the wood preserving industries shows only 3 percent less wood treated commercially in 1960 than in 1959.

The survey, conducted by the Forest Service and the American Wood-Preservers' Association, showed a preliminary total of 2O7.4 rnillion cubic feet treated in 1960 as compared to final 214.5 million treated in 1959. The report was based on figures from 319 plants which generally handle about 95 percent of the wood treated. When all i960 reports are in, it is expected that 1960 volume treated will about equal 1959.

The brief preliminary report shows products treated by kind of preservative, by kind of wood and by Region. Treatment of crossties, piling, switchties, and crossarms increased according to the report. The treatment of poles, lumber and timbers, fence posts, and other miscellaneous products decreased however. The use of creosote-coal tar iolution increased although the use of straight creosote decreased.

A copy of the report may be obtained from the Forest Service,'U.S. Depirtment- of Agriculture, Washington 25. D.C.

Julic McArthur Mnrbqch Hesds Son Frqncisco Hoo-Hoo-Ettes

The lumbergals of San Francisco Hoo-Hoo-Ette Club 3 installed their new officers and directors in fine fashion at Torino's restaurant in San Francisco, the evening of June 13. Dant & Warnock's lulia McArthur Marbach (Julia just idded that last name recently) will succeed Win Mentzer as president of the group and will be ably assisted by no less than three vicepresidentsPhilippa Lomanaco, O'Neill Lumber Company, Shirley Anderson, Mar-Mac Lumber Company, and Helen Ash, Georgia-Pacific Corporation-one to three in that order,

Other office holders elected. or reelected, were : Edith Nunes, MacBeath Hardwood Company, secretary; Myra Cassinelli, Sawmill Sales Company, treasurer; Helen Pearsall, IJnion Lumber Company, publicity; Juanita O'Brien, Georgia-Pacific Corporation,

Plywood bank and single sheet handling are simple operations when J-F "end loader PlyRacks" are in your warehouse. Practical design and "stand up" structural steel construction (in 8', I0' and12'heights) gives you custom quality and complete utility at a truly reasonable price.

Let Johnson-Flaherty show you how to accommodate as many as 220 different types of plywood in just 100 linear feet.

membership; and Elva Mittlestadt, Dyken Lumber Company, initiation chairman.

I'he June meeting marked a close of activities, time out for summer vacations, until September 12, when the group will again get together to start out the new club year at Torino's.

New Advoncc In Pockoging

wAil quarts and gallons of the famous Wilhold White Glue are to be packaged in Flexible Plastic-No more on-the-job-breakage or shipping problems. They pour easily when refilling small sizes of Wilhold GluBirds and re-seal in a jiffy. Containers can be cleaned out for re-use around the shoo or home. For more information write Wilhold Glues, 678 Clover St., Los Angeles 31, or 2943 Carroll Ave., Chicago 12.

Adiustable self locking "steps" are held securely by gravity tension , supporting and separating plywood stacks or other material as deep and as high as desired.

Seen ot the oficers' tobla, from left, Helcn Ash. third vicc president, Julio McAilhur ilcrboch, newly electad president of Son Frqncisco Hoo-Hoo-Efte Club 3, ond Win l/lentzer, retiring prerident.

ARTESIA DOOR

5 QUALITY DOO

Ihe new "Ghalloner" #723 Door Units installed at Artesia lloor Gompany are designed to speed up pro' duction of high quali$ doors in every phase of the operation. "Ghalloner" basic machines are constructed with thlee posts instead of the usual two, which allows a more flexible arangement of the cutting stations, and makes room for the installation of mote units. Equipped with a combination sander'polishet unit, the first machine gives a furniture smooth finish to the door edges, and all necessary units are equipped with tilting mechanisms for running pre-fit doors. Each door is fed through the machines by a modem Yee' Type Chain with every link a center link, much im' proved over older gpes.

Artesia's new "Challoner" #723 Door Sizer Units are geared to tum out 2500 to 3500 doors per eight-hour shlft, a rate of about five doors per minute. An automatic gate $pe transfer mechanism allows both machines to run continuously when properly synchronized, allowing the number one machine to be fed with relatively no gaps. This prevents doors from piling up in a hopper and also prevents scratching. Artesia's modernized process saves time, labor, and money. Ihe money saved is passed on to YOU on the price of your doors.

Large diversiffed stocks of foreign and domestic hardwoods -our yard.

o Prompt delivery by our trucks

o Immediate service on "will calls"

o Complete milling facilities

o New, modern dry kilns

o Centrally located

o Competitively priced

SIMPLE FAMILY ROOM LOCATED OFF KITCHEN-Many older homes have unused space adjacent to the kitchen-in an old pantry, sun room or porch-which can be transformed economically into a convenient family room. Often this improvement can be added to a basic kitchen modernization job by illustrating the advantages to the family. Built-ins provide plenty of storage space in the room. To make the room as practical as possible, the walls and ceilings are covered with plastic-surfaced Marlite. Homemakers appreciate the easy maintenance of a family room that can be damp-wiped clean. "Before and after" pictures of a modernization project like this will prove effective sales aids.

New Aloskon Plcrnr of Koppers to Stqn Opercrtions

Pressure-treated wood will be produced for the first time in the State of Alaska in earlv lune when the new wood preserving plant of Kopperj Co-pat y, Inc. goes into operation at Whittier, Alaska. The plant is equipped to pressure-treat ties, poles, piling and lumber.

Under the direction of Guy Phillips, Koppers plant manager, the first wood will be rolled into a huge pressure cylinder and preservative chemicals driven deeply into its fibers. Such treatment makes the wood highly resistant to attack by fungus and other decay-causing organisms. Because Alaska has heavy precipitation, both rain and snowfall, these decay-causing organisms thrive in this climate.

In the past, all pressure-treated wood used in Alaska has been shipped in from Washington, Oregon and California. The rlew Koppers plant will make available Alaskan forest products, pressure-treated by Alaskan people for use irr Alaska.

Initially, the treatments used will impregnate the woocl with creosote. Shortly, hovvever, the local plant will also 1>rodnce NON-COM fire protected wood. The NOM-CONI treatment is comparatively new, but thorough tests of its resistance to fire and flame spread have resulted in its being given the Underwriters Laboratories approval.

Major customers for the pressure-treated wood to be produced at the new Whittier plant will be a dozen or more publicly-owned utilities, the Alaska Railroad' which has been using approximately 6O,000 pressure-tr'eated ties anrrrrally, and the Columbia Lumber Company, whose plant is nearby. Steam for operation of the Koppers plant is being obtained from Columbia Lumber.

Timber to be treated in the new Koppers plant is being selectively cut from the nearby Chugach National Forest under the direction of government foresters. Hemlock. rr'hich has not been marketable in the past in this area, will be used predominantly because the pressure-treating

process makes this wood highly serviceable. The plant will maintain an inventory of treated wood in order that it may be readily available to Alaskan users.

The \Arhittier plant is locatecl on larrd leasecl from the Alaska Railroad. While its operations are initially small, the plant has been constructed so that it rnay be enlarged as the state's demand for Dressure-treated woocl increases.

How "Lonely" Gon You Get?

Flere's a note of information for those of you rvho noticed the nameless advertisement at the top of page 23 of the July lst issne of California Lumber Nlerchant. The lead-inline of this a<lvertisement was "Lonely . . . No ! Just Particular." It might appear that the advertiser wanted to remain so "lonely" that he purposely omitted l-ris firm name fron-r the acl. We call assure you that this not not what happer.red. Actually we goofed and inadvertently left California Parrel and Veneer's signature line out of tl-re ad. Turn to page 7 of this issue to see the corrected version.

Women in Construction Plon July Meeting

The Los Angeles Chapter of Women in Corrstruction announces its July 18 meeting to be held at the Press Club, 600 N. Vermont Avenue, at 6:30 p.m.

The evening's speaker will be R. Leon Eclgar, head of l.ris own architectural firm in Sherman Oaks, whose subject is "From An Architect's Point of Vieu'." Mr. Edgar is a former presi<lent of the San Fernando Valley District of the Soutl-rern California Chapter AIA, and is nor,v cl-rairnran of the AIA Speakers' Bureau.

Florence Barbour, WIC secretary, reports that the club now has 62 members, with increasecl attenclatrce ancl iuterest at each meeting.

DOUGLAS FIR REDWOOD

PLYWOOD

Cr.rttings

EUREKA, CAtlF. r (Gcncrol Oftce) 630 J. 5r.

Hlllside 3-7001, TWX EK 84

Southern Colifornio office: FRonfiet 5-5444 (P.O. Box | 356Torronce, Colif.)

I'm the "Skinniest" Column in the Magazine but I have a L(lT to say: First, let me urge all Hoo-Hoo members t0 attend Hoo-Hoo's 70th Annual Convention, September 17-20, in Miami. + Secondly, let me remind you t0 pr0mtlte "l{ational Forest Products Week," 0ctober l5-21

And lastly, let me ask all sales-minded lumbermen to advertise in the pages of THE cAUF0Rt{tA I.UMBER MERCHAI{T, thE magazine which can truthfully say, "l come ...theysee .. . and you sE[[!"

NOW . . . after years of progressive growth, at the same location, as Distributors, Wholesalers and Planing Mill Operators, dealing in all West Coast Softwoods, we are opening, under the supervision of NOBLE K. LAY, a:

HARDWOOD DIVISION

We own and operate our own truck feet, do not lease, therefore our delivery costs to you are far lower.

We ousn and operate ou,r oun modern mill. We guarantee perfect QUALITY CONTROL and TWO DAY service. This would not be possible if we used the Custom Mills.

By our competent inspectors of long experience, and the piece-tally will be attached to every invoice.

Positively the lowest, due to our volume buying. All we ask is a'phone inquiry COLLECT . . of course!

ilV i]atonifp Shul

. By Jsck Dionne o

Prqcticqlly Dumb

It had always been considered that the boy in the backwoods village was not quite "all there." Someone, sometime, had held out a dime and a nickel on the palm of his hand and offered this boy his choice, and he took the nickel. They thought he took it because it was the biggest. So the story went round, and one of the standing jokes in the village $ras to repeat this demonstration of the boy's dumbness. People often entertained visitors by holding out the dime and nickel, and having the boy unfailingly take the nickel.

One day a kind lady saw the demonstration, and she got the boy aside and asked him if he didn't know the difference, really, between the dime and nickel. "Don't you know," she asked, "that although the dime is smaller it is worth twice as much as the nickel?"

"Sure f know," replied the boy.

"Then why do you always take the nickel?" asked the surprised lady.

"Because," said the boy, "they would quit trying that trick on me if I ever took the dime."

Pierson Building Supply Opened crt Eurekq

The Ernest Pierson Company of Eureka, one of the larger builders in the area, has opened a new retail yard located on Highway 101 South in Eureka, under the name of Pierson Building Supply. The new yard will cater principally to the do-it-yourself trade and will be managed by Warren E. Fridley.

Longtime Reoder

The California Lumber Mechant

Friends:

Here is our check for $3.00 for another year of the "Lumber Merchant," and though after over 50 years in the retail lumber business I have reached an age when I am no longer very active as a lumberman, I still very much enjoy your publicatton.

My best personal regards to "Jack" if he ever shows up any more from his castle in Texas. I still try to retell some of his o_ld stories.-lM. B. Jefferson, Owner, The Greater Citv Lum- ber Company, San Frlancisco. California.

Our thanks to Mr. Jefferson for his kind remarks. One of the pleasures of the publishing business comes from receiving such thoughtful expressions of interest such as this.-Editor.

Good lloteriol ilokes Good Stories

Ole May Don Dick

The California Lumber Merchant

Dear Ole and Don:

It would be impossible to tell you how pleased and compli- mented I am with the wonderful article in the July I issue of The California Lumber Merchant. Such recognition from your fine magazine can't help but flatter and gratify the recipient. I have been proud to celebrate each business anniversary with you these past 39 years and wish a long and successful future to the finest lumber journal in the industry.

If possible it would be verv much appreciated if we could have l0O reprints of the article to send our connections in foreign countries with the understanding, of course, that you will let us pay for these 1sp1infs.- Robet S. Osgood, Robeit S. Osgood, Inc., Los Angeles.

Roy Tierney Joins

Hqrbor Lumber Compony

Ray Tierney, for the past seven years associated with Hill & Morton, Inc., Oakland, joined Harbor Lumber Company of San Francisco last month. according to owner Ike ZafranL Tierney, a native of Condon, Oregon, is a graduate of St. Martin's College, Olympia, Washington, and started his lumber career with Kinzua Pine Mills in 1935. He later extended his sawmill experience with Weyerhaeuser and then moved to the Bay Area where he spent several years with both Christenson Lumber Company of San Francisco, and Monarch Lumber Company o{ Oakland.

Fred Aisthorpe, owner of Aisthorpe Lumber Company, Chico, spent a few cool(er) days during mid-June visiting friends and suppliers in the S. F. Bay Area.

Dave and Roger Mackin spent a mid-June week in Los Angeles and San Diego on Hallinan Mackin business and conferring with their southland manager Jim Fair.

Wayne Foote, formerly associated with Davis Hardwood Company, was named manager of Harbor Plyw6od's hardwood division in Oakland last month according to John Thompson, manager of Harbor's two Bay Area warehouses.

Popular northern California hardwood lumberman, Ralph Mannion, has been appointed manager of Davis Hardwood Company, according to Duncan Pell III, general manager of Thompson & Holmes, Ltd., the parent company. Ralph has spent most of his career in hardwood lumber and plywood, some 15 years with J. E. Higgins Lumber Company in San Francisco, and more recently in business for himself.

Former Pine Ridge Lumber Company salesman, Alex Chuback, has joined Hallinan Mackin Lumber Company's Los Angeles operation as an outside salesman. Chuback's lumber experience includes three years with Tarter, Webster & Johnson, Inc., prior to his Pine Ridge Lumber association.

"Sandy" Sanderson, salesmanager of Giustina Bros. Lumber Company, Eugene, spent two weeks in the East calling on customers following his attendance at the recent N-AWLA convention in San Francisco.

Marshall Schmidt, former salesmanager of L. J. Carr and Company (sales agents for Woodleaf Timber Corporation), joined the lumber division of State Box Company in Sacramento last month. Marshall had been identified with L. J. Carr & Company since

post WWII days when the company was therr headed by the late Lester Carr of Sacramento.

Robert L. O'Dell, a two-year trainee with Irrternational Paper's Long-Bell Division, is now on the "firing line" out of Long-Bell's San Francisco office, according to Long-Bell veteran Jimmy Moore.

Dean Jones, well known in southland lumber circles, his wife and three children vacationing on Waikiki Beach, Honolulu, during the month of July. They have (or had) a beautiful apartment 'round the corner from the Halekulani, just two steps and a good throw from the beach. Wonderful for the children and just splendid for the parents.

Tom Fox, prominent Santa Monica retail lumber dealer, and his wife seen last month lazing on the beach of Waikiki. Tom is active in local, state and national affairs in the industry and selected Honolulu for a good place to rest.

Ray Estes, well known southlander in the redwood field, has started a fence firm on Sand Island, the new industrial area of Honolulu-

Ed Dursteler, headman at Sierra Lumber & Plywood, Inc., Van Nuys, California, his wife E,lva and daughter Erma on a business and fishing trip up Idaho way. Ed always tells a good "6sh" story, so we shall await his return for further reporting.

Sallye Bissell, who recently completed her term as president of the Los Angeles' HooHoo-Ettes, is now recovering from an operation for removal of an eye cataract. We are advised that she is getting along well, but will take a three months' leave of absence from her position with the Weyerheauser Company to effect a complete recovery.

We feel sure that Sallye's many friends in the lumber industry will wish to send her get-well greetings to her home at 7541 Fostoria Street, Downey, California.

Two recent additions to the sales staff of E. L. Bruce Company, Inc., include Stan

Heriot and Ed Follett. Heriot returns to the firm after a short absence and Follett had formerly been with Davis Hardwood Company in San Francisco for several years.

Doyle Allbaugh, formerly with the West Salem yard of the J. W. Copeland chain, was recently named manager of Copeland's Chiloquin, Oregon yard.

Byron Crook, former assistant manager under Ken Vadmais at J. W. Copeland Yards, Reno, has been promoted to manager of Copeland's yard at 443 West Evergreen, Redmond, Oregon.

Jim Courtney was recently named manager of J. W. Copeland's Park Rose yard at 10279 N.E. Sandy Blvd., Portland.

Howard Stevens, formerly at the head office of The Miller Lumber Company, Bend, Oregon, has been promoted to manager of the company's yard at 137 East Znd Street, Prineville, Oregon.

Stan Southworth, former manager of Bounds Lumber Company in Salinas (now owned and operated by Don Oswald), is now associated with Airport Builders Sup- ply in Salinas.

Clint Rygel, Long Beach wholesale lumber distributor, and his family lazing away last month at Lake Tahoe, fishing, swimming and taking life easy.

Ken Conway, his wife Mona and son Kevin, vacationing in the high Sierras in the Lake Tahoe area. lfe advises. "It is clear. cold and beautiful, and the fishing is swell."

Frank Trask was recently promoted to manager of Bailey Lumber Company at Middleton, according to Henry Bailey, president of the Bailey chain.

Harold Heibe, owner of Hal's Building Supply, Portland, is back on the job after tangling with a power saw at the yard early last month.

Loren Rauch is the new manager of St. Helena (California) Lumber Company.

BRUSH INDUSTRIAL TUMBER COI,IPANY

U.S. Plywood Sales ond Eornings For Yeor Off From'6O

United States Plywood Corporation reported $256,055,000 sales for the year ended April 30, off from the preceding year's record of. $276,244,W.

Earnings for the year after taxes suffered a drop to $6,611,700, equal, after payment of preferred dividends, to $2.55 per share on 2,457,208 shares of common stock. This compared with last year's figure of. $12,872,440, equal to $5.10 per share on 2,448,810 common shares then outstanding.

Earnings after taxes for U.S. Plywood's final quarter, ended April 30, were $1,816,600, equal, after preferred dividends, to $.71 per share of common compared with $2,786,@0 in the same quarter last year, or $1.10 per share' Sales for the last quarter were $64,603,000 compared with $69,695,000 last year.

The company'declared (June 14) a quarterly divid_end of 50 cents- per share on its common stock, payable July 12, 1961, to shareholders of record on June 23, 1961.

United States Plywood directors also declared the following regular quarterly dividends on preferred shares:

Amounr Ttl:if* Poyobrc Prcferrcd 3-VcV" Set3es A $0.9375 June 23, l95l July l, 196l Voting Sccond Ptelencd 4-Vzo/" 1.125 Junc 23, 196l July l' 196l

Jenkins Wood Products in New Locotion

Tenkins Wood Products recently moved into quarters foimerly occupied by Matson Lumber Company. at 536 East Main Street in Grass, Valley. Although a majority of his business is from the Tahoe area, owner Slim Jenkins reports a steady increase in his local walk-in trade as the result of his relocation.

CALENDAR OF COIUIING E\'ENTS

Ju'ly

Philippine Mahogany Association, Inc.-July 17-19. Annual meeting, Harvest House, Boulder, Colorado.

'lVomen in Construction, Los Angeles Chapter-July 18. Press Club, 600 N. Vermont Avenue, Los Angeles, 6:30 p.m. Guest speaket, R. Leon Edgar, San Fernando Valley architect.

Dubs, Ltd. Election Tournament-July 21. San Jose Golf & Country Club.

San Joaquin Hoo-Hoo Club 3l-July 21. Annual barbeque and election. Roeding Park in Fresno. Cocktails,5:59 p.m. Grub, 7:09 p.m. Call Bud Barber for reservations, AD 7-7134, Fresno, nat'ch.

American Inetitute of Building Design-Annual Convention-July 27-30. Business meetings and exhibits. Jack Tar Hotel, San Francisco.

Black Bart Hoo-Hoo Chb fEl-July 28. Annual golf-swim-barbeque outing. Golf at the Ukiah Municipal Course, Swim and barbeque at the Moore's homestead in Ukiah.

"SUPPIRT NACIONATE FIREST PRODUCCS WEKE, OKTOBIR 15-21', The spelling is WRONG but the thoughr is RIGHT!

This Business Gon Be Yours

Lumber dealers have an excellent opportunity to obtain a large share of the billions of dollars which will be spent on school construction during the next few years. By obtaining this business, they also will be of immense service both to financially hard-pressed boards of education and taxpayers.

Experience has shown that the use of wood and wood products in basic construction, neglected for many years in favor of more expensive masonry and concrete, can result in savings of up to 35 per cent in school building costs.

For years, contractors have used such items as Masonite hardboard panels, Peg-Board, and other wood products for both decorative and utilitarian purposes in classrooms, corridors, rest rooms, and other sections of school buildings. These well. accepted applications have resulted in sizeable money savrngs.

Expanded use of such products, for both interior and exterior, could greatly multiply the cost advantages and result in increased business for lumber dealers.

For instance, hardboard sidings are ideally suited for low, single-story elementary schools where the natural appearance of wood products can be even more attractive than commonly-used masonry. New interior products, such as woodgrained hardboard and the Panelok system, which transforms otherwise wasted space walls into usable and attractive display and storage areas, recently have been developed and are highly adaptable for school use. These and other hardboard products already have been widely used in school renovation and remodeling projects.

That this type of construction can have immense impact on costs is illustrated by two schools built in Texas. One, in Diboll, is an elementary school with 14,367 square feet of floor space, built of wood and wood products for $84,769, or an amazingly low $5.93 per square foot. The other, almost identical and built by the same contractor in neighboring Lufkin, but of brick and concrete, cost $128.011, or 50 per cent more than the Diboll school.

When all costs, including bond interest, insurance, and maintenance, are computed over a 20 year period, the Diboll school costs $2,250 less per year than the Lufkin school. In addition, the Diboll school was built in three months while the other school took six months to complete.

According to Diboll school ofificials, maintenance expenses have been very low. Since the original school was built, a cafeteria and gymnasium have been added. Both are of wood construction.

Lumber dealers who go after this business, showing boards of education the advantages offered by wood and wood product construction both in appearance and cost, will be accomplishing the twin goals of obtaining more business for themselves and reducing the burden imposed on taxpayers.

Hexlrerg Lulrllrer Sclles

Don Gow

Dolc Storling

Pcul L. Mofihic:

Stonton Swofiord, Grondson of Pioneer Pocific Lumbermon, Forms Own Gompony

Hailing from a family prominently associated with the lumber industry of the Pacific Coast for the past threequarters of a century, Stanton Swafford in June announced the incorporating in Calilornia of the Stantorr Swafford Company.

Officers of the new corporation are Stanton Swafford, Presiclent; lVIeri Swafford, Vice-President; and Robert Thatcher, Secretary.

ported hardwoods. For the past seven months, Mr. Swafford has been active as an unincorporated agency both here and abroad.

The Stanton Swafford Company im- ports Philippine hardwoods from the Santa Ines Logging Enterprise, whose mills are located at Butuan, Northern Mindanao. This mill ships both Apitong ancl Philippine Mahogany. From the l\{itsui Company, the new company imports Japanese made Philippine Mahogany, and Japanese Birch, Sen ancl Beech. Arnong the company's customers for tl.rese in.rports are many ontstancling distributing yards f rom Tacoma to Los Angeles on the West Coast ancl frorn Boiton to Norfolk or.r the r\tlantic Coast.

suburb of Los Angeles. Mr. Swal{ord lives in nearby Portuguese Bend with his wife. Meri. who as Vice President of the company takes an active part in the sales and public relations work. The Swaffords have four children.

In 1940 Swafford graduated from Stanford University and entered the U.S. Navy in which he served for five years, having command of three vessels. He held the rank of Lieutenant Commander.

His father, the late lIenry W. Srvafford, is well remembered throughout the lumber industry of the United States.

Mr. Swafford brings to his cornpany a wealtl-r of experience and colltacts which he gained rvith li. J. Stanton and Son, Inc., founded by his grandfather, where for the past ten years he has been a Vice President, specializing in the field of domestic and im-

In addition to their imports, some of the finest producers of domestic l-rardl,voods in the United States are reDresclte(l by the Stanton Swaflord Contpany. The company hanclles the Adirotrclacks Ilirch, \llaple and Beecl.r of the Northern Lumber Company, locate<l in Poland, New York, and the sorrthern hardwoods, Ash, Oak, and other species from the King Lumber Industries, Canton, Nlississippi. Other nrills tl.rat the company represeltts are .fohn NI. \Arooley of lndianapolis, Indi:rna, sltecializing in rnixecl cars of Walnut, Rift Oak and other Indiana woods; Hamer Lumber Company, Keuova, West Virginia, for fine Appalachian hardwoods; and Hay and Company of Ontario, Canada, for Canadiarr Birch ancl Maole. These <lonrestic har<lwoods are sold by tlre Stanton Swafford Company to hardwoocl distributing yards {rom San Francisco to San Diego in California, and also in Arizona.

The corporation's offices are located ir.r Palos -Verdes Estates, a coastal

Dorrell L. Robinson eorlier ihis yeor wos nomed soles monoger for fhe lumber division of OregonPocific Forest Producls Corporotion. Formerly o lumber merchondiser, Robinson ioined OregonPocific in 1957 olter six yeors with other lumber componies, A groduote of the University of Oregon, he. ployed end on the Cotton Bowl teom in 1948, snd wos oll-cmsi end in 1949, when he set o Pocific Coost Conference pcss-receiving record.

TEtt THEM YOU SAW IT ADVERTI.SED IN THE CATIFORNIA I.UMBER MERCHANT

HAND-SPLIT CEDAR SHAKES ond SHINGLES

Distributors for O[YttlPlC STAINED PRODUCTS. .. Perfect Fit Sidewolls ond Stoins

Eric Hcxberg

Mr. qnd Mrs. Stonfon Swofford 3tonding by rheir reccnl orrivql of Philippine Mohogony.

Bafo,. tho Mochlns Age -Hond-.plil ond Shdved Shinglos Speciclisis in

CEDAR TUMBER . orr-commons-Uppers & Beoms to 26'from Mocllillon & Bloedel, voncouver, B.G.

wilruERrrcilrn wnrER yEilnun0il il( saililER

?rat.ct. .t.lnrt DU3t..r

Hollywood Jr. Twins Are All-Purpose Doors

Say goodbye forever to old fashioned screen, sash and storm doors... for here are two all purpose doors..,COMBINATION SCREEN AND METAL SASH DOORS that fit all types of r,vall construction and harmonrze with any interior styling.

Nole lhese 4.ln-l ADYANTAGES

^-, l|Comfort

a fh. Hollyr.rood Jn Twlnr Dcmlt mo?a llght In tltchrn .nd sflla pordr6. a Glrc .dqqu.t d3y mtlt.tlon.

a InscctUght, ru.tp@f tffia

a Srh ch.. mrtr br cla.n.d wlth c[..

Gonvenlence

a 1{o mo.r datourlng aosnd a uparfiu. ou3 Grtra door with rn armful ot bundlc|.

O No nort arsgln& fiimrt acraan doort rhlch lnvlt lntrud.e

a lcb I rn rddltlond !f,d.ctlon td h$dlta Sha m.t onyaila rlth {t ddc t|iruth xrh oD.nlna wfthilt unlocllni th. dry.

a &rrthrpmt A shdc touch ot frn. g.[ locka aarh.

lll Economy

-

O SrY6 buyln! S.rh, Scrun rnd Stom Dor. HolDwod Jr. !ro rll 3 comblnad lnto I dooi a Stvcr on hrrdwr.c, hanalng.nd !trintinl.

a SrG m qrpcndn npLcmatG

a 9!G rp.e Th. Hollymd Jr. Twln3 m.tf bG hung to 3wln, Inor out. LaaG rnllrbla fl@r 3Drca hrhiafi lt u3urlly l6t In lltchm or .ntry wry. ^

f,lf Ponel or Flush

a Holltuood ,.. Tulns ghn tM to.tt chol@ of I panal q fl[h dd b ham$iz. wlth .nt st!|l. r.rrlbctun I Intador alraltn.

a Flurh dm MlLU. h lhlllDoln. Lu.un, Orbnt l Arh (Sd, a it'rrfi.

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Cut-to-Size Lumber for Industrial and Furniture Manufacturers

All Jambs Sandcd Stnight linc Rippcd

TWENTY.FTI'E YEARS AGCD TCDDAY

As Reported in The California lumber Merchant, July 15, 1935

R. J. Williams of the Planters Lumber Company, Little Rock, elected president of the tion of Lumber Dealers.

Arkansas, has been Jack Williams, secretary

Arkansas AssociaHe is a brother of of the California Redwood Association, San Francisco.

R. W. "Bob" Reid has been appointed manager of the Park Lumber Company at LaMesa. He has long been associated in the lumber business in the San Diego area.

R. R. "Bob" Leishman, associated with A. L. Hoover, Los Angeles, recently spent a week at The Facific Lumber Comoanv's mill at Scotia, Calif.

Members of the Philippine Mahogany Manufacturers' Import Association gathered for annual meeting at the Palmer House in Chicago on June 29. W. G. Scrim, Los Angeles, was re-elected president; H. R. Black,

Brooklyn, is the new vice president; and G. W. Cheny, Portland, Oregon, secretarytreasurer. G. W. Purchase, Los Angeles, was re-elected assistant secretary-treasurer.

Stanley Quinn is now connected with Schafer Bros. Lumber & Shingle Company as salesman, covering the San Francisco Bay District and Coast Counties territory.

W. J. (Bill) Shaw has joined the Wholesale sales stafi of the San Pedro Lumber Company of Los Angeles. lle was formerly with the Chas. R. McCormick Lumber Company.

A. H. Norwood. who was with the Consolidated Lumber Company for the past several years, is now a member of the company's retail sales staff and is working in the Los Angeles territory.

George C. Phillips, formerly with St. Paul

& Tacoma Lumber Company, Tacoma, for 15 years, is now sales representative for the Vancouver Plywood & Veneer Compar.ry, in Southern California.

Marion Welch Lumber Company has a new yard at Lomita, Wallace Welch being yard manager.

Don L. Braas has started a retail lumber yard at Redondo Beach.

Jerry Essley, son of Dee C. Essley, is working in the plant of Elliott Bay Mill Company, Seattle, learning the plywood business to fit himself to be affiliated later with his father in the Elliott Bav Sales Company, Los Angeles.

TEtt THEM YOU SAW IT ADVERTISED IN THE CAIIFORNIA TUMBER MERCHANT

Willqmetfe Volley lumber In Big Exponsion

Expansion of Willamette Valley Lumber Company's sheathing mill, r,vhich will add about 30 employees to the Dallas, Oregon payroll, and two million square feet of plywood to the monthly production, is scheduled to be completed about August l, according to M. J. Kelly, production manager.

"A11 of the machinery has now arrived except the additional dryer, and it will be here shortly. Setting up the equipment and getting it in running condition will take about six weeks," he said.

"An addition to the sawmill, now being installed, is a new $40,000 "scrag" mill which will saw plywood cores into studs. This operation will be fully automated and employ two additional men. Production will amount to about 25,000 board feet of studs per day. "Better wood utilization will result as most of the plywood cores are now being made into chips for the paper mills," the manager continued.

"Throughout the next year we will be going through an extensive modernization of the sawmill, Kelly reported. "It has been many years since this has been done and in order to keep competitive with the lumber industry in today's market, it is imperative that we have the most up to date manufacturing facilities and processes possible," he continued.

When plans for expansion of Willamette's sheathing mill were first announced last April, cost was put at $250,000.

A Teco-quality control technician will continue to provide daily, in-mill grading and inspection at the sheathing plant, to assure consistent, top-quality production. The Teco-tested grade stamp now is used on the production of 15 West Coast plywood mills.

NORMAL SERVICE BEGINS where 0THER

Just coll Unired when you need thot

Redwood

SllSS lumber Co,, loc,

RAymond 3-1681

PArkview 844r'.7

Lindrorh to Produce Poles for Koppers

Wood Preserving Division

Lindroth Timber Products Cornpany, Ft. Seward, California, will expand its operation in thid area as resuli of an a_greement made with the Wood Preserving Division of Koppers Company, fnc.

Koppers is leasing a "pole shaving" machine to Lindroth and the_Ftter Company will harvest and prepare approxi- mately .19,0m telephone and utility poles -annually.^ These poles will be sold under contract to K-oppers which-operates wood preserving plants at Wilmington -and Oroville, Calif. Soppeli pressure-treats the poles with chemicals, making them. highly resistant to attack by fungus, decay and termrtes.

_ _D.A Mitchell, Western District Manager of Koppers Wood Preserving Division with headquartirs in Los Angeles, said that the new Lindroth pole operation is expected

to produce poles valued in excess of $100,000 annuaily.

Lindroth Timber Products Comoanv alreadw .."mi. Company already operaies a sawmill, a plywood plant and a veneer plant in fhir rrer. plant in this area. Sig_Lindrofh-is president of the Company.

Two new tree farms and additions to two existing tree farms totaling 6,670 acres were approved by the comriittee. The new tree farm additions bring the -redwood region totals to 118 tree farms involving 640,800 acres.

New tree farms involve 40 acres in Mendocino County owned by David Hope of Willits, and 5,000 acres in Santa Cruz and Santa Clara Counties owned by Glenco Forest Products Company of Sacramento. Addilion of 70 acres was approved for the Clearbrook Ranch tree farm near Fort Bragg 9yryd by Harold Walt of Berkeley, and 1,560 acres was added to Arcata Redwood Company tree farm north of Orick.

Transfer of tree farm certificate of Joy Woods tree farm near Bodega was approved for new owners Robert F. Yonash and Marc A. Dick of Santa Rosa.

The committee reaffirmed the need to explain to the public that tree farms do not receive any tai benefits or reductions and are subject to the same ta*es as other similar properties. Owners are enrolled in the tree farm program for the purpose of learning.more about growing and harvesting timber on private lands.

Th.. ne-w pole operation is expectedio employ four men, bu_t it also will provide additional employment in the selective cutting ahd transportation of the ioles. on in

Eugene Hofsted Hecrds CRA Committee

^ Pyg"tt. A. Hofsted, Arcata Redr,vood Company forester, Orick, was elected chairman of the California'Redwood Association Tree Farm Committee Tune 12. The committee met at the CRA office in San Francisco. Hofsted has been Arcata Redwood forester for the past year and a half. Prior to this he was Humboldt Countv Forester for over six years and was the first man in thii position.

Other"matters discussed-by the committee were reports damage to young timber stands by bear, deer, and elk parts of the redwood''region.

Wholesole Building Supply Adds Bob Johnson fo Stofi

Bob Johnson, for the past 12 years associated with Sonoma Mill & Lumber Company, Sonoma, joined the sales force of "Wholesale Building Supply Company.in Oakland on June 19. Johnson, who was assistant-manager of the Sonoma retail yard, has had 17 yearc experieilce in the industry, having worked in the Fbrt Bragg area for five years prior to joining Sonoma Mill & Lum-ber. In his new slot with Wholesale Building Supply, Iohnson will service dealers in the Redwood Emp--ire tei-ritoiy.

Harbor lumber Company, Ine.

lYe -qn .help you on !il 0f your requirements, particularly those difrcult specifications such as School jobs, Supermarkets, eic., which -call for spGcified long.lenghs and wide_ widthi of Gonstr & Btr ..so send us all bf your inquiries for Prompt, Competitive 0uotations.

Weyerhaeuser Regroups to Strengthen Selling

EtIIIBRACING A NI1\\' service-oriI-t ented sales program, \Meyerhaeuser Company has consolidated all lumber, olvwood. door and panel divisions and is'transfetting sales authority to local market areas, Executive Vice President George H. Weyerhaetlser announced today.

"This is a basic shift f rom commodity selling of lumber to end user marketing of wood products," he explained. nWe're making it easier for iustomers to buy our Products and preparing to supply _th. produc.ts which best meet market demands.

I(|(|I( F(|R THIS BRAI{D When You Buy

PRESSUNE TREATEII TUMBER

Simultaneously, we believe, we strengthen our selling."

The company's sales force has been expanded to about 350 through recent diversification and is being tailored to intensive selling and personal service. "Previously, each salesman sold only a few of our products and called on many customers; now, most Weyerhaeuser representatives will offer broad lines of products," Weyerhaeuser .explained. "And the territory covered iry each man will be smallei so he catr be of greatest assistance to buyers."

Wood products division is the name of the new unit. It comprises the former lumber and plywood division with production from 14 West Coast sawmills and 5 western Plywood olants : Silvatek division with 8 westirtt and southern plants producing hardboard, particle board, Ply-Veneer and fabricated parts ; the Roddis division with 8 plants in the East, Canada and Costa Rica producing hardwood lumber, veneer, plywood and doors; the industrial woods parts department, and a nationwide system of warehouses and distributing yards.

The well-known Weyerhaeuser name will identify all the wood products with the exception of Roddis fire doors and standard doors. Similarly, brand names such as Craftwell prefinished paneling, Weytex hardboard, and 4Scuare-factory-seasoned lumber will be retained. Not affected by the consolidation is the pulp, paperboard and container group and the Weyerhaeuser lumber and building material stores in the Midwest. SimilarlY' the expanded Rilco division, which produces iaminated beams and other engineered structural products, will continug t9 function separately as will the bark and fiber products oPerations.

"Our basic objective is to suPPlY our customers retail lumber dealers and industrials who remanufacture our materials with the kinds of products needed, when theY are needed," Weverhaeuser commented' "We are locJlizing sales resp-onsibility to.provide our customers taster' more nelpful service by establishing 7 sales regions with -30 sales areas within those regions."

He emphasized, however, that while the'new sales structure already has been completed, actual reorganization in the field will be on an area-to-area basis over a period of months. "Meantime, Weyerhaeuser salesmen will continue to serve their present customers," he reminded buyers.

Management members of the wood producti division, in addition to Wey- -erhaeuser, include: John L. Aram, vice president-marketingi Jon. R. Titcomb, vice president-manufacturing,

GEORGE H. WEYERHAEUSEN

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western region; A. C. Baudek, manlger of manufacturing, eastern region; J^y C. Wallenstrom, national iales manager; B. R. Williams, assistant national sales manager; J. P. Weyer- haeuser III, manager of market analysis and merchandising; and D. C. Greeley, manager of marketing servlces.

Product line managers are: Alan T. Smith, softr.vood lumber; Kirk R. Cooper, softwood plywood; R. D. Pauley, manufactured panels; and E. M. Magarian, hardwood products. All will headquarter at Tacoma.

Managers of the seven regions are:

NorthwestTacoma, Wash., headquarters: A. J. Daley, former manager of lumber

and plywood western sales region.

Southwest-Los Angeles, Calif., headquar- ters: Donald Fridell, former manager of Roddis cerrtral sales region.

Middle West-St. Paul, Minn., headquarters: A. W. Clapp, former manager of lumber and plywood central sales region.

Great Lakes-Chicago, Ill., headquarters: J. P. Ryan, former sales manager of lumber and plywood central sales region.

SoutheastAtlanta, Ga., headquarters: Mahlon Day, former assistant to the vice presiderrt of Roddis division.

Atlantic-Newark, N. J., headquarters: C. E. Lindstrom, former manager of lumber and plywood eastern sales region.

New England-Boston, Mass., headquarters: Lyman Beggs, former manager of Roddis eastern sales region.

RAY CLOTFELTER, 77, veteran lumberman, died June 21 in Visalia, California, as the result of injuries sustained from a fall while unloading hay for his horses.

Mr. Clotfelter owned and operated the big Spalding Lumber Company chain until approximately 10 years ago when he sold the business to United Lumber Yards. He had spent his entire lumber career with Spalding, starting as a youth in the office and rising through the firm to become president and owner.

Since the sale of his business, Mr. Clotfelter had been'active in banking in Visalia.

Mr. Clotfelter leaves his wife, Leila, of the family home at 431 South Garden Street in Visalia.

GARDEN LAND CO.LTD.

Pocific Pqlisqdes

Owners & Developers of Westridge Riviero-Costellommore Meso ond

Yorbo Lindo Ronch & Country Club Estotes hove exponded ond now hos its bronch ofiices in Brentwood Villoge-hondling Reol Estote & Generol Brokeroge. DON R. PHILIPS, Sr., now qssocioted-wifh offices ot

149 Borrington Ploce Los Angeles 49, Cqlif.

Pine Mills Win Sqfety Aword

The Western Pine Association has been named a winner of the Nzitional Safety Council's 1961 Association Safety Award. It is one of 11 trade associations out of 213 eligible, cited by the Council for "significant achievement in overall safety programs and accident prevention'"

The award marked a new highlight in the pine lumber industry's work safety drive, which !1s !e9n scoring qains each year since it wis started in 1957. J. -R. Grady, Portland, issociation safety director, said the 12-state industry's program has reduced the injury-frequency :ate 2l percent iince tgS0 on the basis of 313,000,000 man hours of employment charted in the four-year period.

In 1960, he reported, the organized safety promotion in hundreds-of Wdstern Pine lumber operations resulted in an 11-percent reduction from the 1959 rate. With 668 operating units reporting on 76,000,000 man hours of employmient, the 1960 injury frequency rate was brought

QUAlITY

down to 46.63 per million man hours worked.

The Western Pine industry employs about 70,000 and )vs aDout /u.Lruu ano f America's softwood produces approximately 30 percent of iumber. I. P. Reinmuth. Potlatch Forests, Inc., Lewiston, Idaho, is chairman of the association safety committee'

fhe Business Situqtion

Clear signs of recovery have featured recent business activity, acirding to thC monthly review of the business situjtion preparid by the Commerce Department's Office of Business ^Economici for publication in the May issue of its monthly Survey of Current Business. Personal income and employment advanced in April; industrial oytpg! and sa-les showed a sharp pick-up, and new orders received by durable goods manufacturers -increased. The improvement. in the Iurable goods sector, which had led the earlier decline and which st*ill remains below year-ago levels, was especially noteworthy.

Several factors were responsible for the recovery in durable goods, OBE reports. Two of the most important are (a) the rise in automobile demand and output this spring, and (b) the improvement in the condition of durable goods manufacturers' raw materials inventories, which have necessitated an enlarged flow from suppliers' These forces have bolstered the expansionary effects of the steppedup rate of defense ordering by the Federal Government and the rise in construction activity.

SIZES

FAST

The expansion in output that has followed from the increase iu demand was reflected in the comprehensive figures on personal income for April, which reached a seasonally adjusted annua-l rate of $410 billion. This compares with a low point of $406 billion in February of this year. Income from productive activity-that is, exclusive of transfei payments-rose by about $2 billion (annual rate) over the month. Payrolls were up markedly in manufacturing and construction, and there were smaller payroll gains in retail trade, service industries and State and local governments.

With the rise in passenger car sales this spring over the very low rates in the first iwo months of this year, automobile manufacturers have increased production substantially. Second quarter output is currently scheduled to be 30 percent above the first. Whilt: ihis rate would still be lower than in the corresponding 1960 period, production typically falls off from the first to the second quarter, OBE noted.

Housing activity has shown some advance in recent months from the year-end low. Private nonfarm housing starts in the first 4 -onihr, seasonally adjusted, averaged a bit below 1.2 million units (annual rate), as compared with the year's total of over 1.2 million and 1.5 million in 1959.

The Survey of Current Business is available from Field Offices of the Department of Commerce or from the Superintenderlt of Documents, IJ.S. Government Printing Office, Washington 25, D.C.' at an annual subscription price of $4.00, including weekly supplements; single copy 30 cents. .SUPPIRT NACIONALE FIREST PRODUCCS WEKE, OKTOBIR 15-21'. The spelling is WRONG bul the thought is RIGHTI

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NATIONAL INSULATION MONTH, wl.rich l.ras its first observance in September, is a golden opportunity for builcling material dealers to capitalize on nation-wide pronrotion, E,dward R. Murphy, managing director of Vermictrlite Institute of Chicago, declared.

"The interest already shown by the working press of the natiou has been most gratifying," N{urphy continued.

"Dealers should follow this up at the local level with articles about insulation. which thev can obtain from their srrpplier. It's a wonderful opportuniiy to educate the public :rbout the enormous returns that accrue from an investment irr insulation. llow else can the average man get over 200 l)er cent returll per rnonth on his money ?"

This is the lirst time in history that a r.ratiorral el{ort has been made to give the insulation irrdustry the recogi.rition it deserves, Murphy added.

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Retirement Housing Market Book

Potential Covered in

A CONCISE, complete "Builder's A Guide to tire Retirement Home Market" that describes how any home builder or builder-dealer in any location can put together his own program is available from Douglas Fir Plywood Association, Tacoma 2, Wash. Charge for the book is 50 cents.

The tightly-written, well-illustrated volume is divided into seven sections. It was developed with data collected from research- and from builder experience in all areas of the country and includes a set of study nlans for House of Freedom, the sucieisful retirement demonstration house developed bv DFPA and the American Association of Retired Persons for the White Ilouse Conference on Aging.

The book provides up-to-date information on this big market and how

to pinpoint it in any area of the country. Survey results provide detailed information on what buyers want in a house and in neighborhood and comrnunity facilities. Suggestions for locating land are specific and practical. Selling methods and financing opportunities are explained and lists of sources for aclditional information are included.

The lfouse of Freedom project, rvhich sprang from a conference of experts called by DFPA last November, is outlined, along with the results of questionnaires answered by White House Conference delegates.

The publication is topped off with a list of eight areas in which DFPA will offer specific promotional assistance to builders interested in tying in with the association's retirement housing campaign.

currenetly operating from an existing building on the premises. Recent additions to the operation include a new "Champ" lift anh a new delivery truck.

Jim Pedersen was formerly associated with Brentwood Lumber Company and Floyd Pedersen has been identified in real estate and construction in Brentwood, Sacramento, the East Bay and Lafayette for the past 25 years.

To Sell 'em, You'Ye Got To Tell 'em !

A self-displaying, self-selling, self-packaging hardboard wainscot kit has been introduced by Forest Fiber Products Co., Forest Grove, Ore.

Modern Kitchen & Building Supply Plqns Exponsion

A new showroom and added warehouse space is in the offing for Modern Kitchen & Building Supply, located

This sevcn-section

"Builder's Guide to tfte Retiremenl Home Morket" represents the result of inlensive study by the Douglos Fir Plywood Associo?ion ond describes how o builder in ony seclion of lhe country cqn enler lhis growing field. The publicorion is ovqilcble from DFPA, fccomo 2, Wosh. Enclosa 50 <ents.

on Highway #4 two miles north of Bre_ntwood, according to owner Floyd Pedersen.

Pedersen and his brother, Jim, recently started the retail yard and are

The kit sets up as a display, telting customers that it contains everything to wainscot 16 running feet of wall space with four 48" x 38" pieces of /s" new Forest Sandalite decorative wall paneling, l6 ft. of special plastic molding and nails.

The new Forest Sandalite product in the kit is a colorful, decorative hardboard panel which is pre-decorated and pre-finished. It consists of white, grey and blue particles in a scatter mosaic design imbedded in a popular Forest Sandalwood neutral, light blond background. Sandalite has a sealed, tempered surface, which resists bumps, nicks, and cleans easily.

The Forest Hardboard Wainscot Kit is constructed so that it folds up and the customer can then put it in the back seat of his car and take it home for application on his wall. Instructions on how to apply the panelirig are contained on the carton.

ART SAYS: "Whg not make our centrallg located uarehouse vour source of supply-reduce gour imsentorg, increase your sensice and louer Eour cost of doingbusiness?We &re &s close as gour telephone." . .. Art Reysa has been representing Mason Supplies for more than 17 years in the Southern California trade area.

Palco Executive Chosen Head of Research Committee Paint

William G. Van Beckum, Vice President for Research and DeveloDment. The Pacific Lumber Company, has been elected chairman of a national committee to speed development of improved paints and natural finishes for wood.

Composed of research and sales executives from both the lumber and the paint mar.rufacturing industries, the joint-committee's primary objective is to develop longer-lasting exterior frnishes for wood.

Other activities include : Studies to modify both the wood face and finish film to increase the durability of clear finishes.

Deveiop improved laboratory weathering tests to assist in the evaluation of coatings for wood.

Establish a field perf ormance testing cen ter.

Start a cooperative educational program aimed broadiy throughout the paint and lumber industries to improve performance of presert and future paint systems.

The Joint Paint-Lumber Industry

Steering Committee held its first meeting June 2O-21 in San Francisco. and agreed that the trend toward factory priming and, ultimately, complete faitory finishirrg of wood affords oppor- tunities to greatly improve perfor-ance ot exterlor coatlngs.

To assist in the dJvelopment and application of factory-applied finishes of high quality, the Committee called for establishment of standards to test factory-primed wood products.

Mernbers of the Joint Committee are :

William G. Van Beckum, Chairman

Vice President, Research and Development, The Pacific Lumber Comoanv

DeVere Dierks, Jr.

Vice President

Dierks Forests, Inc.

D. S. Gaarder

General Manager

Industrial Sales Division

Sherwin-Williams Company

D. L. Herndon

Manager

Sales Development Laboratorv

E. I. du Pont De Nemours & Comoanv

D. F. Laughnan, Chief

Coatings Research

Simpson Timber Company

George A. Nichols

Vice President and Director of Research

Desoto Chemical Coatings, Inc.

A. P. Pahl, Director of Research

W. P. Fuller & Co.

Gerald F. Prange

Vice President, Technical Services

National Lumber Manufacturers Association

Francis Schofield

Assistant Technical Director

Protect against the costly effects of termites, decay, and fungus attack with job- and time-tested Boliden Salt pressure.treated lumber by McCormick and Baxter

Dollar for dollar, Boliden Salt pressuretreated lumber is your best bet for mudsills, posts, joists, framing members, patios, porches, fences. Because of its proven protective qualities lumber pressure. treated with Boliden Salt is being recommended and used by ever increasing numbers of architects and builders.

*i[?""t Paint, Varnish & Lacquer Associa_

Alternates for D. Dierks:

W. H. O'Brien

Southern Pine Association

Moore ftfill & Lumber In Exponsion

Mrs. Lloyd Moore, owner of Moore Mill & Lumber Company in Lompoc, is currently doubling the size of ^her store for the adde<i convenience of do-it-yourself trade. Along with the increase in store area, Mrs.-Moore will also further expand and diversify her store inventory to include a complete line of builders hardware, power'and hand tools, paints, lumber and plywood specialties and a full line of buitding materials.

WI1IIAM G. VAN BECKUI/I

Y STOCK

Son Jooquin Vqlley Hoo-Hoo Promotes Nqtionql Wood Progrom

The lumbermen' fraternity of the San Joaquin Valley, namell,- the Hoo-Hoo Club, is doing their pari in the Nitional Wood Promotion program in a unique way.

They decided that if you can sell beer, razor blades, soap and what have you, by directing: your advertising, with animated cartoons and colorful pictures, to the children, *lyb.. they could sell the lumbei industry the same way.

Thls group of lumbermen formed the Kitty Kat publishing Company, designed, illustrated and published a children's story of the lumber business "OUR DADDY IS A LUMBERMAN." This is, a hard cover type book with 24 beautifully colored illustrations showing logging, a sawmill, trucks, a forest fire, a retail lumber vard, usei of wood products, etc.. followed by a story ;n chitd-titce language, telling the processes a tree must go through before-it 6ecomes a beautiful, useful wood product.

_ Wally Kennedy, the leader of the group, says, "We have been swamped with letters from children, schools and libraries, asking how they can obtain the book. All I can say is, 'Ask your nearest lumberman.' This project is nonprofit, and we can't afford to give them away. The only way we were able to do it at all, was that we have a lot of lumbermen giving their service and not asking for pay-

ment until we have sold the last book."

The little book has been sold in all of the United States, Canada, and many other foreign countries. It has been used to stimulate public relations, customers and as a nucleous for National Forest Products Week activities. The books sell for $28.00 per 100, which is the minimum amount that can be shipped. Orders may be mailed to the Kitty Kat Publishing Company, P. O. Box 815, Fresno, or to San Joaquin Hoo-Hoo Club No. 31, 1833 Broadway, Fresno, California.

Boshions Buy Costro Volley lumber

Clarence Elsworth and Bob Wilson sold their interest in Castro Valley Lumber Company, 2495 Castro Valley Blvd., to Ralph and Arnold Boshion on June 5. Both Elsworth and Wilson, who built up a thriving do-it-yourself and home improvement business, plan to retire.

Both of the Boshion "boys" have spent their lives working with lumber, Ralph rvith more than 25 years in the retail lumber business, and Arnold in contracting. Ralph began his career with the old Lincoln Lumber Company in Oakland, remaining there for 16 years until the firm was shut down; he then spent four years with Fairfax Lumber Company, four more years with Interbay Lumber Company, and for the past year had been selling for Warm Springs Lumber Company.

For t01{G Dimension and limbers

Select Slructurol & Gonslruclion & Btr Cuttings

Member los Angefes Chombet ol Commerce Associote l+/,ember So. Cofif. Retoif Lumber Assn.

WE SELI ONIY TO RETAIT LUMBER YARDS AND LU'IABER WHOTESATERS

Remodeling Gets Big Assist

Quick answers and a helping hand for all types of remodeling questions are much easier to find this year. This happy situation is proving a big help to both the home handyman and the professional remodeling contractor, as well as their local retail building material suppliers.

It is the initial result of a new type of nationwide audio-visual sales training program being conducted for several thousand retail dealers and salesmen this sumnrer by Georgia-Pacific Corp., one of the major U.S. plywood, lumber and hardboard manufacturers.

The berlefits cover all types of remodeling materials, including tie-in needs not made by G-P, plus financing, planning, remodeling ideas and how-to-do-it instructions. The latter includes application methods for the new "family proof" decorative hardwood plywoods that need no finishing. All are available at G-P dealers.

Developed by Georgia-Pacific's sales training experts, type of "sumnter school" for retail dealers and their centered around a "talking book."

The "students" listen to a teacher-comnentator via a record player and, at the sanre time, read a coordinated with illustrations and words that follow the teacher's voice.

the new staffs is portable textbook

It is said to be one of the quickest, easiest and most effective sales training methods yet developed. Snappy sessions last only a half hour, yet "students" have been passing an accompanying final

exam with unbelievably high marks, G-P officials report.

Within two weeks after start of the summer training program in June, G-P was able to report requests {or the course from retail dealers coast to coast.

The first school of its type in the industry, the program started with special training sessions on all phases of remodeling for Georgia-Pacific's own sales representatives operating out of the company's major distribution centers in 67 key U.S. metropolitan areas.

This highly-trained staff, in turn, is conducting "talking book" sessions at individual retail dealerships across the nation at no cost to the dealer.

Latest sales techniques, aimed at aiding both home and commercial remodeling customers, are an integral part of the course.

Coupled with the remodeling training program is a long list of new dealer sales aids, including brightly colored pennants and placards stressing the "New Faces for Old Rooms" theme, radio scripts, free ad mats, home improvement plan booklets, product samples and related materials.

This latest "talking book" course centers around decorative "family proof" hardwood paneling, but also touches on related remodeling needs. It actually is the third in a series of such talking textbooks issued this year by Georgia-Pacific as a part of an intensive training program for its own as well as retail dealer salesmen.

Talking book No. 1, issued early this year, covers fir plywood sidings and paneling. Included are grades, qualities and uses ranging from siding to cabinetwork.

Surprising to many new salesman (and customers) in the plywood field is one of the textbook's sections dealing with required G-P quality testing that includes boiling, baking, steaming and even freezing to make sure that veneers and the various special paint-saving ovcrlays are permanently bonded.

Talking book No. 2, center of a similar nationwide G-P training program in late spring, covers fir plywood for structural and special uses.

Using the same audio-visual quick-training technique as in the currellt remodeling "school," several thousand retail salesmen and managers were updated on key plywood grades and their best uses, new methods of floor, roof and wall construction, panelizing, special uses of G-P overlaid plywoods, advantages of new premium glue lines, and special quality marine plywoods.

IBMG Torqnce Complete New Dry Kilns

Retoil building moleriols deolers ocross the notion ore toking o new lype of oudio-visuol ttolking book" soles troining this summer io boost soles ond service to remodeling ond olher cusfomers. lt is being sponso.red 9nd 191' ducted by Georgio-iocific Corp., the notion's lorgest plywood moker' This tvoicol scene, shoivinq o 25-minute oudio-visuol soles troining session on decororire hordwood woll-poneling, is in o J. W. Copelond bronch yord or 9450 S.E, Foster rood in Portlond, Ore, Pictured listening io fhe teqcher-commenlqtot on o r."o.d ployer while lhey con scon lhe coordinoted illustrcted textbook ire (from lefi) Dole L. Volger. Wolly Moore, Yord Mgr. John Pedler ond Jock Horlmon, o speciolly'troined Georgio'Pocific representolive' The unigue feoching method is'soid fo be omong the fostesl ond eosiest yet developed'

According to Don Jewett, general manager, Independent Building Materials Co., Torrance, his firm completed construction of tw-o additional dry kilns which will increase the firm's dry stock capacity more than 50/o. The two new kilns will be placed in operation early this month which assures in excess of two million board feet charge at the modern redwood plant. "This improvement was completed to take care of the constantly increasing demand for our dry stock," said Mr. Tewett.

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This price includes stomp ond green ink pod. Wide spreod otfention wos oroused lost yeor of the oppeoronce of this imprint on outgoing moil.

The Gurse of Drink-Up to Dcrte

I've followed the hearse of all my hopes, I've buried them one by one; Gaze on me, and you shall see What the curse of drink has done. I had a wife, and child, and home, And now I'm all alone.

Oh, Gawd ! I should never have taken that first Insidious ice cream cone.

But I was so young and my friends they were false, "Just one cannot hurt you," they said. So I started that night and look at me now !

Oh Gawd ! What a life I've led.

My mother said, "Willie, lay off that vanillieThem phosphates will lead you astray; The Devil himself is in sarsaparillie, And his den is them fountains so gay."

But fool that I was, I just laughed her to scorn. "I can take it, or leave it alone."

And I drank that same day a chocolate frappeOh, Gawd ! If I only had known. That was the end of my downfall, my friends, From there it was easy to flit, Down the pathway of vice, to the pineapple ice, And the hellish banana split.

But one day an angel came into my life, "f believe in you, Clarence," she said. And I loved her so dearly, for one long year nearly, A temperate life I led.

And a baby came, as babies will, And grew to a babbling child, But I longed all that time, for the iuice of one lime And the thought of it drove me wild.

And I fell one day in an ice cream den, And I slinked with a sinful slink, And I staggered home at the close of day, The victim again of drink.

That awful day is a fearful dream, That will last till the day of my death.

'When I kissed her, my child cried in accents so wild, "You have raspberry crush on your breath."

That was the end of my happy home, And now I am all alone.

Oh, Gawd ! I should never have taken that first Insidious ice cream cone. What's to become of this wreck of a manThis pitiful, broken reed ? "Another frappe, with a straw, I say !"

Oh, Gawd ! What a life I lead !

He Couldn't Understqnd lf Either

A lumberjack with a broken leg was taken to a hospital in the northern woods, and after the leg was set the nurse asked him how the accident happened.

"You see, ma'am, it was this way," he replied. "f was sky-hooking for the Weyerhaeuser gang, and I only had one ground mole. He sent up a big blue butt and she was heavy. I saw her yaw, and hollered for him to throw a St. Croix into her. Instead of that the blankety-blank idiot gave her a sag, and gunned her, and she wopple-jawed round and cracked my pin."

"I don't seem to understand exactly," the nurse said.

"Neither do I," replied the lumberjack earnestly. "The blame fool must have been crazv."

The Recentness of Bothubs

Time makes a lot of changes in our views.

Instances: The luxury tax now in force makes one wonder, sometimes, just what luxury is. Take the bathtub. The State of Virginia laid a tax of $30 a year on all bathtubs in 1843. But while pursuing the history of bathtubs, some other wonderings are raised. The medical fraternity denounced the bathtub as dangerous, in L842, t}:e year the first one was built, and said they were bound to result in the whole category of zymotic diseases. As a result of pressure by the medical fraternity the Philadelphia council in 1843 considered an ordinance prohibiting bathing between November 1 and March 15. And in 1845 Boston made bathing unlawful except on medical advice. Now some hundred years later, bathing is not considered a serious calamity,

Cqloveras Aids in Promotion

Calaveras Cement Company, a I)ivision of The Flintkote Company, has become an active member of the Portland Cen.rer.rt Association, a rrational organization which has as its aims the improvement atrcl extension of the uses of portland cement aud concrete.

Calaveras president Wm. Wallace Mein, Jr. said the company is budgeting "large sums" for the Associatiott atr<1 its work "as a servicc to the constructiotr inclustry."

The Portland Cement Association, with headquarters in Chicago, nraitrtains the largest au<1 nrost completely equipped laboratories in the world devoted exclusively to research iti cement and concrete' It mairltains a field staff of 400 eugineers who render free technical service to engineers, architects, contractors, pul->lic officials and other users of cement.

The Association also publishes many technical and semi-technical reports and produces numerous scientific films about the use of cement and cotrcrete. As a recognized world leader of specialized research in its field, the Associatiou serves as a national clearing house of infolmation on all aspects of cement use.

Mein said that in addition to supporting the Portland Cement Association, Calaveras will contir-rue to maintain its own technicallytrained field staff and its own product and research laboratories at San Andreas, Calif.

New For Mosonry Surfcrces

Perltex Prep Coat is an unusually attractive new coating designed for spray application to cover defects on masonry surfaces. It primes, fills, and textures. Can be used on exteriors; also on interiors below grade where condensation is a problem. Masonry paint may be mixed integrally with Perltex Prep Coat, or it can be painted after application. Packed in 25-pound bags. Available nationally in medium and coarse textures to match Perltex Spray Surfacer textures. Write Western Mineral Products Company, 4725 Olson Memorial Highway, Minneapolis 22, Minnesota.

FREE Automotic Profit Chqrt For Our Reoders

Precision Equipment Co. has announced production of an automatic prolit chart a device every businessman needs. This nerv invention provides a means of figuring profits or establishing a selling price speedily and accurately.

For your free Profit Chart write on your business letterhead to Precision Equipment Co., 4411 N. Raveuswood Ave., Chicago 40, Illinois and be sure to rrreutiou the nanre of this magazine. To those of our readers r,vho do not qualify as a business executive to receive a free profit chart, Precision Equipmcnt Co. will be pleased to seud one for 50c.

Mqsonile Will Promote Concrete Form Boqrd

Expanded promotion and sale of concrete form board is planned by Masonite Corporation, according to Earl W. Hadland, general merchandise manager, who announced the appointment of William J. Matteson as marketing manager.

\A./ell-versed in the construction of concrete structures by his engineering training and field experience, Matteson joined IV{asonite af ter operating his own business, in which he developed a product for forming concrete joist construction. Previously for six years he sold concrete forms for Sonoco Proclucts Co., and in the preceding three years he was a field engineer for the Portland Cement association.

His headquarters will be in the compauy's general offices, Chicago.

Filon Plosrics Appoints Six Firms

Operation of the chart is cxtremely simple. For example: If you buy an item at $7.50 per dozen and wish to figure the selling price cach, at a profit ol 40/o, you merely pull an inner tab up until $7.50 appears under the column heading "Cost per d.ozen." You will instantly find your answer "$1.04," urrder the column heading 10%. Similarly, if you wish to 6gure profit on your cost instead of selling price, the operation is just that simple results are accurate. Complete instructiorrs are included with each chart.

Appointment of six firms to the growing distribution network of Filon Plastics Corp., Hawthorne, Calif., leading manufacturer of fiberglass reinforced plastic panels, has been innounced.

The firms are: Cooperative G.L.F. Exchange, Inc., Port Jervis, N. Y.; Dealers Wholesale Corp., New Orleans, La.; Georgia-Pacific Corp., Great Falls, Mont.; Scranton Brush Co., Scranton, Pa.; Southern States Cooperative, Richmond, Va., and St. Onge Aluminum Co., Shawinigan, Quebec, Canada.

Each firm will stock and distribute Filon's complete line of panels for use in residential, comnrercial and industrial construction.

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PORTIAITID

Monufocturers

soves lltE,.. sovet WORK,.. soves It0llEYt

Biesest Sales Potential in Years! Solana's new SSS Cedar Paneling is 1-atin-smooth machine pre-finished in depth to cut finishing costs up to 80o/o! Actually reduces the 6 finishing steps formerly required to one single finish coat! Luxury wood paneling at huge savings to help your customers build more house for less money!

Solana Brand Super Satin Surface Cedar Paneling means sales for you!

Big Sales Development Program ls Pre-Selling Your Customers! Solana's Ed. Hearne is conducting a full-time sales development program with architects, designers, builders and contractors in the.Los Angeles area. All sales are through established local retail lumber dealers only.

FOR THE FULL SUPER SATIN SURFACE STORY-

In the Los Angeles area, call Ed. Hearne, REdwood 7-6681, Corona.

. In San Diego & lmperial Counties. phone Solana Cedar & Milling Co., BElmont 4-3437 or SKyline 5-ll3l

"solana Brand" is the trademark of genuine Super satin Surface Cedar Paneling manufactured by:

SOLANA CEDAR & MILLING COMPANY tl2

Chip onl, Sawl,ufi

Larry Van Ordcr has been re-elected to a second term as president of the South Gate (Calif.) Chamber of Commerce. In business in the city for over 25 years, Van Order owns the Blue Star Lumber Company. He is also chairman of the board of the First National Bank of South Gate and chairman of the city's civil service commission.

Glenn Thomas has been named new manager of Ward and Harrington Lumber Company, La Habra, California. Thomas has had extensive experience in the industry.

Foothill Lumber Company, Glendora, California, in June sponsored an informal, informative clinic on sound quieting and "new high fashions" for homes. Celotex "HushTone" acoustical tile was shown and various patterns demonstrated. Also viewed by the public were some of the new high fashion Celotex designer ceilings.

Robert L. Jacobson has been appointed to the sales staff in the headquarters office of Roseburg (Oregon) Lumber Company, per announcement from 'General Sales Manager Charles S. Gardiner. Jacobson is assisting Harry O'Niel, Plywood Sales Manager, and H. E. McCollum, Lumber Sales Manager, and also will participate in the establishment of a statistical sales research program.

Bernard L. Orell, vice president of the Weyerhaeuser Company and a resident of

Tacoma, has been re-elected president of the Forest Histoty Society,

The appointment of Alfrcd C. Zicgler as sales manager of Safe Padlock and Hardware Company, Lancaster, Pa., has been announced by William Franck, vice president in charge of sales. Ziegler, associated with builders' hardware since 1934, previously held sales executive posts on the West Coast and in the Midwest.

Leslie L. Hagen is associated with Oregon-Pacific Forest Products Corporation as merchandiser in the inland species department of the lumber division at the Portland home office, according to Jack J. Saltzman, president.

'Iwo operations at the Weed (California) Branch of International Paper Company's Long-Bell Division recently won awards from the National Safety Council. A second place award for 1960 in the National Council's woodworking classification was ,presented to the company's factory at Weed where doors. windows. sash and other millwork are manufactured. A third place award went to the Weed branch plywood plant which had a 1960 accident frequency rate of 4.2, compared, with an average frequency for plywood and veneer plants of. 22.94.

James E. Anderson and Stanley C. Smith have joined American Sisalkraft Company, Division of St. Regis Paper Company, as Sales Promotion Specialists for the firm's newest building product, St. Regis Insulative Bbard. Anderson was formerly engaged in sales work in the building materials field. He will cover several midwestern states.

Smith comes to Sisalkraft from the parent company. He had been active in the introduction and promotion of St. Regis Insulative Board prior to his transfer to the Sisalkraft Division. He will cover the eastern states.

Stanley M. Jcpron of Chicago has been named education director for American Forest Products Industries in Washington, D.C. He was formerly associate editor of The Timberman and The Lumberman m4gazines for Miller Freeman Publications, and succeeds Mrs. Edward N. MacConomy, now retired. He is a 1954 graduate in forestry from the University of Idaho, and received his master's degree there in 1955.

Jim E. Raven has been appointed district rep. in the Northwest for R. G. LeTourneau, Inc. A specialist in the logging equipment field, he will work closely with LeTourneau Equipment Distributors in the states of Washington, Idaho, Montana and Alaska. He will headquarter in Portland.

Dr. Nicholas V. Poletika, vice president of research for the Union Lumber Company at Ft. Bragg, was elected president of the Technical Advisory Council to the University of California's Forest Products Laboratory during its spring meeting. Other officers chosen were Stanwood A, Murphy, president of the Paci6c Lumber Company at Scotia, vice president, and Harry Chase, director of research and development of the Weyerhaeuser Company at Arcata, secretary.

Frank J. Hanrahan, executive vice president of the American Institute of Timber Construction. has announced that Broward

PINE-SPRUCE-CEDAR FIR - RED\TOOD ALAN A. SHIVELY

Marine, Inc., Fort Lauderdale. Fla.. and Tex-Lam, Inc., Diboll, Texas, have been elected to active membership in AITC and the Pacific Adhesives Company, Inc., Hillsboro, Oregon, to associate membershio in the Institute.

L. A. Lundquist, manager of plywood development for the Long-Bell Division of International Paper Company, has been named to the newly created position of plywood production manager; the new post was established to improve planning and coordination of efforts of the sales department and branch plywood plants to insure the greatest realization from peelable logs available at all plants. Lundquist has been in plywood manufacture for more than 34 years, and joined Long-Bell in 1953.

John H. Hinman, Honorary Chairman of the Board, International Paper Company and Director of Woodlands, has accepted the Chairmanship of the Forest Products Division of the National Fund for Medical Education. The National Fund is spearheading an appeal to raise $10 million each year for the country's 85 accredited medical schools.

Shuman Hardwood Lumber Company, 419 Ward Ave., Honolulu, Hawaii, announces the retail firm will ntove to larger headquarters early this fall. The Shuman firm furnishes builders and contractors throughout the islands with choice hardwoods, plywood, doors, flooring, redwood and fir. "We expect to be in our new location early in October at which time we will send The California Lumber Merchant a complete news item, along with photographs of our

Giv-es wood lasting protection qgalnst dry rot, mildew, tore- dos, limnoria, termites, - white ants, wood lice, fungoids, puasrtes.. Easy to use-brush, spray or drp-clrres losf-excellent base for paint. Ask for it by name. lnsrst on

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new set-up," said Ed Shuman, who is well known throughout western lumber circles and a member of the Pacific Coast Wholesale Hardwood Association.

Bob Richter, Independent Building Mateterials Company, Torrance, California. has been assigned the San Fernando Valley sales territory, according to Don Jewett, general manager of the wholesale redwood distributiug concern. Bob is well known to the retail lumber dealers in the Southern California trade area and also gained considerable sales experience covering the eastern market before making the Valley his home.

Joe Petrash, sales manager for Independ- ent tsuilding Materials Company, Torrance, returned early last month from an extensive trip through the midwest and south. Joe is the Snark-elect of Los Angeles Hoo-Hoo Club 2 and has his job cut out for him in many places.

Mike Zapponi, head of Lakeport Lumber Company, has developed a brisk pre-fab home business in the Upper Lake County area. Dealer Zapponi is now eyeing the second home potential in the area with interest.

Jim Jones, head of Foster Lumber Yard, Vallejo and Fairfield, has appointed Lewis Walker manager of the company's Fairfield operation. Walker replaces Cecil Jones who has returned to Redding as general manager of Christenson Lumber Company.

George R. Hinkle, general manager of Consolidated Lumber, Wilmington and Long Beach, and his wife spent a week in Arizona recently.

Clint Rygel, Long Beoch wholasqle lumbermon, recently wos oppointed Southern Colifornio repre- seniotive of Socomi Lumber Soles, Brookings, Oregon. Clint hos been identified in ihe lumber industry since ihe clbse of world wor ll ond estqblished his own firm in the Oceon Center Building, tong Beoch, more ihon o yeor ogo. For mony yeors he wos ossocioted with Bud Reitz of the E, [, Reitz Compony in Los Angeles, Son Morino ond Newport. His number one ossistonl ot Rygel Lumber Soles is Tom Duncon, veteron wholesole lumbor solesmon,

GLASSIFIED lovEnllslllHosition wantsd 11.00 psr lins,ilIlq[fr,^iii$*ill'*iltlttr'*t1"";'ni'-"'ri;

-HEI.P WAIYTED-

EXPERIENCED MANAGER-Retail and Building Materials Firm established in 1893 in Chico, Calif., in the heart of the fast-growing Sacramento Valley. Excellent opportunity for experienced aggressive m:rnager with full knowledge of lumber and building materials and house construction. Qualified man can participate in ownership. Send qualifications including experience, age, references and salary expected to:

Box C-4, The California Lumber Merchant

108 West Sixth Street Bldg., Room 508, Los Angeles 14, Calif.

EXPERIENCED WHOLESALE MOULDING AND MILLWORK SALESMAN-with established Lumber Company in Los Angeles area. Must be under tl0.

Write: Box C-5, The California Lumber Merchant

108 West Sixth Street Bldg., Room 508, Los Angeles 14, Calif.

MAJOR DMRSIFIED LUMBER WHOLESALER with own production of Redwood, Pines, White Fir and Douglas Fir will add four salesmen to expanding operation. Two men will divide coverage of Greater Bay Area and Valley territory, one will work out of already established Southern California offrce, and a fourth will establish and operate a fir and pine purchasing department in new San Francisco headquarters. All applicants must have successful experience and following to suit position applied for. Excellent opportunity to join a proven operation now expanding into new phase of operations. Interviews will be arranged in Los Angeles or San Francisco, and all applications will be treated confidentially. Contact: Cal-Pacific Redwood Sales, Inc., 916 Kearney Street, San Francisco. Phone: EXbrook 7-6865.

l{anes of Advertiscrs in thls Dcpartnent uslng a 8.r Nunber cannot be divulgsd. lll inquiries and npllcs should be addressed to 8ox shown in the advlrtismlnt

LUMBERMAN WITH 16 YEARS-Southern California experience wholesale and retail. Aggressive, sales minded, interested in any salary plus offer. Will relocate.

Write: Box C-8, The California Lumber Merchant 108 West Sixth Street Bldg., Room 508, Los Angeles 14, Calif.

LUMBERWOMAN-IS years experience wholesale hardwood. Experienced as bookkeeper, credit, accounts receivable, account payable, payroll and phone sales. Call Doris Anderson, LUdlow 5-7642.

PROPERTY FOR SAIJ

BUILDING MATERIALS AND PLYWOODS-San Fernando Valley established location. Clean inventory with good turn-oYef. Exceilent lease. Profitable owner operation. Retiring a/c health. Open reasonable offer.

Write: Box C-3, The California Lumber Merchant

108 West Sixth Street Bldg., Room 508, Los Angeles 14, Calif'

FOR SALE-Lumber Yard and moden Hardware Department on two acres on State Highway. Good San Joaquin Valley location. Cash on inventory, terms on buildings and equipment if desired.

Address: Box C-3095, The California Lumber Merchant

108 W. Sixth Street Bldg., Room 508, Los Angeles 14' Calif.

LUMBER AND BUILDING MATERIALS BUSINESS_MOSI construction activity anywhere in Southwest. Desert area. Proven money maker for many, many years. Qualified buyers only. Write: Box C-9, The California Lumber Merchant 108 West Sixth Street Bldg., Room 5O8, Los Angeles 14' Calif.

-POSITIONS WANTED-BUSINESS OPPORTT'MTIES-

MATURE, CAPABLE LUMBERMAN-now happily employed needs change location family reasons. Years of executive experience, but would like purchasing to exploit hundreds close mill connections to the fullest; benefit some large So. Calif. user. Contact for interview. Confidential. Must be position where ability and intelligence vital.

Write: Box Cl, The California Lumber Merchant 108 West Sixth Street Bldg., Room 5O8, Los Angeles 14, Calif.

building material business as manager, accountant, credit man and salesman, desires position in San Diego, Address Box C-3084, The California Lumber Merchant 108 W. 6th St. Bldg., Room 508, Los Angeles 14, Calif.

Kiln-Dried

PINE

WHITE FIR INCENSE CEDAR

REDWOOD SUPPLIER WANTED-who can furnish cut to size, drilled and stained Redwood slats for Redwood-Aluminum Furniture. Require 20 cars for 1962 Winter Season. For specifications write: Alan Bernson Lumber Company, Chestnut Hill Station' Newton 67, Mass.

-EOUIPMEI.IT

FON SALE-

FOR SALE-l-Ross Fork Lift Model 15 SH, l-Ross Fork Lift Model 15 HT, l-Gerlinger Fork Lift Model PH 862, l-Hvster Fork Lift Model 75, 3-Hyster Fork Lifts Model RT 150, l-Westcoaster S-ton Fork Lift, and I Clark S-ton Fork Lift. May be seen at MacKay Mill Service, 822 69th Avenue, Oakland 2L, Calif

PIACERYIf1E 1UNBER COMPAI|Y

P.O. Box 752,Plocewille, Colif. Monufoclurers

SPECIALIZING IN R,OOF DEGKING

Telephone: Plocerville-NAtionql 2-3385

...5PACE FOR tEASE...

Clfilces, Yord, Covered Storcgeldeol Arrongements for Wholesqle Lumber Operotion

Adiacenl to Sonto Ana Freeway -

GOilPLETE mlLtlNG qnd

KIIN.DRYINO FACITITIES with 2 Spur lrockr Avoiloble

Assodated frlolding Company

RAymond 3-3221

Complete Line of

WooDEN wlN Dows

- Empty orGlozed -

Afl Sfock Sizes Corried in Ouilnuenlory

Coll Mr. Sloter: Gllberr 3-3237 for Prices ond Quototions

Closlng dttss tot copt, 5th .nd 2mh

Vqncouver Plywood

Nnmes Len tloyer

The appointment of Len lloyer as assistant to the general manager of Vancouver Plywood Co. is announced by Donald I. Plummer.

Well known and highly experienced in both lumber and plywood sales and production, Moyer has been with Vanply for over a year. For the previous 10 years he was sales manager for the Murphy Lumber Company.

Moyer has served on several industry comnlittees including the advertising and promotion committee of the lVest Coast Lumbermen's Association and the traflic committee for the Southern Oregon Tree Farm aud Conservation group. For three years he

was a member of the business executives research committee, a part of the Committee for Economic Development sponsored by the Ford Foundation and administered by Reed College and Lewis and Clark College.

At \ranply, Moyer will assist General Manager Plummer in a broad rarrge of managerial duties.

Southwest Forest Induslries

Nqrnes Peter Field

Peter Field, among the best known Western figures in the lumber industry, has been appointed assistant manager for Wood Products Development at Southwest Forest Industries in Flagstaff.

His initial assignment with the Arizona

firm will be to help create new products from low-grade lumber and from material new regarded as waste. Field's experience has largely been in this type of work.

A member of the research committee of the Western Pine Association, he has contributed articles on kiln drying and usage of waste wood to a number of trade journals. in 1956, he received the "Woodworking Digest" award of merit for his work in fiilization.

Field comes to Arizona from Dinuba, California, where he was manager of the special products division of the Ivory Pine conpany and formerly assistant to the president. A graduate of the University of California at Berkeley, he served in Europe as a paratrooper with the l0lst Airborne Division during World War II.

Aborigine t-br. Co.------.-....---.....---.-.51

Americqn Ptoducts, Inc'.-..-.......--'

Amcricon Hordw@d Co'.......---.-..-. *

Angclur Hordwod Co.--..,-,.-..-.-..'*

Arcolq Radwood Co'..-..-..----Cover 4

Arizono, Hordwood, Inc.----....-----.'

Arrowheqd Iunber Co.-.-----........-..'

Arteriq Door Co., lnc--..---.----3,(, 35

Arlociqlcd rr{olding Co.------.........-64

Ai.ociotcd Rcdwood Mills.-.-,-.-..-.59

Atkins. Kroll & Cr.--.--..--..-..--....-. *

Allos Lumbcr Co..-.----------------------29

Avrom lunbcr Co..-...-.-. ..-59

B & J Dor Jonb Co..--...-,----,---..--45

Bo<k Co., J. Williom....-----.----.-..--57

Boxter & Co., J. H..-,....-...---.-.-----.-48

Bgndcr Lumbcr Soles, Eorle---..--*

Berkof A{onufqciuring Co,....--.------. t

8is Ben Sorh & Door Co..-...--.--.---64

Bliss Iumber Co., lnc.-----------------.17

Blue Diomond €ompony.-.-....------,, I

Boldt-B€qcon Lunbqr Co.-.------------ t

Bohnhoff Lunbcr Co.-..---..-.-----.---.-. I

Bonnell lumbsr Co...-..-.-..---.-.-.-----*

Bonninglon Iunbcr Co...-..---.--..---.*

B. C. Fdert Producti, ltd.-.---.------27

Brookr Sconlon

BruG Co., Inc., E. L,--...-...-.-.-17, l8

Bru3h Ind!5triol Lumbcr Co.....-...42

Building Moreriol Dirlribulor3....-. I

ADr'ERTISERS INDEX

*Advertirlng oppcott In qhornofe lrauar (Tell them gou saa it in The Calilomfu Lunber Merchant)

los Angeles 22, Colifornio

E-Z.Glide

Fqirhur.t Iumbor Co.-,---.----.-..----..-.37

Fcrn Trucking Co.-...-.---,..-.-----....--- r Filon Plqsiica Corp.-----.---.------.-....-. fountoin Ibr. Co., Ed.-....-.--...-.---.. * Freemqn Co., Stephm G.-.-..---.-.-.-55 Frcmonl Foresl Product:-.--.-.--.--.... *

Inlond Iumber Co..-..---......,,---.--.---- 7 fnler.tole Conlqinar Corp.-.--21, 63 Keffey, Afbert A.---------------.-,----.-.--- 7 Kcnl Whlso. Lunbcr, Poul E..------* Kilgore. Robert P..----.--.----..-.------.--46 Kin Ton Lbr, Co,-.---....-...-..--.---.-.,--.(0 Kvolhein l{qchinery Co,..-.---..-...-.*

L, A. Dry Kiln & Storqse, lnc...-.24 Iqmon lumber Co.-....--.--...-----....-. * Iqsco lndu3lries lqrhlcy Iumber, Inc.-,--,-.-.-.....--.- * Long Bqll Div.-lnt'l Poper Co..--- r loop Iunber & ]r{ill Co.----.-...-.---.- ' Los-Col Iumber Co.--------..-----,--------39 lumber Conlor Milling Co.---,--.-.--. r lumber Terminql, In<.---.......--..-..*

A,locBcqlh Hqrdwood Co.---,---,....-..*

lrtocmillon ond Bloedel....--.-----......27

l|{ohogony lmporting Co...---------... *

,rtopls Broi.

Morinlond Iumbar Co.-----."-..---.---. *

lvlork.lrom Iumbgr Sol€s, H. E.....43

,r{orquort-Wolfc Iumber Co....,....,- t

Morsholl Shingle Co.-.--....----.-..------44

A{oson Supplier, Inc.....-------.----,--..-53

Mosonitc Corporotion -...------.---------15

Mox Hordwood Compony.-.---..---.--57

[{cCloud Iumber Co.-......----..-...--.--28

M<€ornick & Borter

Crsosoling Compqny-..--.--.....--.-.-.54

Indcpendenl Building Mot.riol3 Compqny Indurlriql ludbor Co.

|lpnlo, Mwin R,....-.-.-....-.-........--.* ,r{ine. Bondini, Inc.-....-----..-.---.....*

|{oore Dry Kiln Co..,--.-..-...---.--..-. *

Mutuol Moulding, lumber Co,.-.--*

Nqliondl For.3t Producls Wcck.-.---57

Neimon-Recd Lumber Co.------.--.--..12

Nslron Iunbor Co., H. l|{.--......---. r

Neth Lumbor Soles, A. W.-------....

Nikkcl L!nbaf Co.. R. F,------..-....-58

Norco Dirlributing Co,.----......----... *

Oliver Iumbcr Co.---------------...----.-..65

Olsen Co., T. E.-.---..--.---------..---.--.26

Oregon Pocific Foroll Producls-.-- t

Osgood, Robert S.-..-----------------------59

Oxford lunbcr Co., R€x.--.---.----.,--62

Tqcono L!nbq Sqlst, Inc.-.,-..-,...-42

Tolbot Lumber Co.--.-----..--.-.-.--------. *

Tortor, Webster & Johnron..--..-.-... *

Triqnglo Iumber Co...........-..--.------59

Twin Horbors Iumber Co.---....-.-...-61

U. S. Plywod Corp..----------.-.--.--.-- |

Union Iumber Compony..--.-..-----.--13

Unitqd Whlse, Lbr. Co.-------.------.---,{6

Voncouvcr Plywood Co.-.--------.----.'

Vqn ldc Lumbq Soler, Roy....,.-.-.-. '

Wolsh Lumbcr Co..-...---------..--.--.----55

Wqrd & Knopp..-.

Wqrrcn Soulhwetl, Inc..--...------.-,.- i

Wqllr Cutlom Millwork-.---.....---.-.-*

Wendling.Nothon Compony-..-..--..--22

Wert Cootl [umbermen's Assn---- t

Wo!t Coqtt SGroen Co.-.----.--.--.-.---45

Wort Coqst Tinber Products.--.---...'

Weilern Dry Kiln..-.----..--------.------- t

We.tcrn Forart Producfr of S.F.--.-62

We.lsrn forslt Producfs Co.-.--.--- t

Weslern Lumber Co,-----.---------------*

Wertern Mill & Lumber €o.--..-.-..-50

Wesfern Pine Arcociqlion-.----...--.-.

Weittrn Pine Supply Co.....--..--.--.37

Weyerhoeu:er Compony

White Brotherr

Regol Door Compony-.---.---..-Cover 3

Ricci & Kruse Iumber Co...-----.-..---59

Richkroft Conpcny ----.-----..--..--..-...21

Rounds Iumber Co.-..-.-----,-.-Cov!r I

Roy Forsl Products Co,-.-....-.---..-*

Rygcl tumb.r 5oler.-----.-.--..-..--..-.-.26

Son Antonio Pols Const. Co.-.--...... 9 Sonford-[ursicr, Inc. ---..--.-..--.-.-.----59

Sontq Fe Iunbsr, lnc..------...--.--.-* Sqwmill Sqler Co.-.-..-------..-.-.,....-.- r Scquoio lumbcr Soler.------.--.--.----.-25

Shively, Alon A.--.-----.---..----.------.--63

Sicrrq lumbcr & Plywood.--------.--57

Whife, Horry H..-.-...-.........-..-.-.-...41

Wholesole forarl PJoduclr Co.------53

Whlse, Lumborncn'r Arrn,--....-.--.- |

Wilhold Gluer, Inc,..-.--.--.-.--.-.- *

Wif.on, Forr€tt W.-.----..--..-----,--..--27

Windeler Co., ltd., George.--..--.-- t '.

Woodride lumbsr Co.-------.--..-----..-40

Wright Iumbqr Sqlcr, Poul-.-.-.--.. t

Yoncey Compony

Ziel & Co., Inc.-.----.-.......---.-..-..-.-.32

Zwort & Compony, H......-.-.--...---.'

.ATL POPAUN SPECTES

oAtt slzEs

... the all new "VENT-AIR"

Att DOORS ARE HOT PRESSED wirh Type 2 Ureo Resin ond Belr Sonded. Core conslruction is on qll-wood grid, wirh 29 horizontol Ribs qnd 2 conlinuous Verlicols, spccing belween Ribs is 2Vq". End rqils qre 2V2", Stiles oJe l3/q" qnd lock Block qreq is 4x21". All doors ore guoronieed for one yedr ogoinsf delominqtion or defects in mqleriql qnd workmqnship, ond will be reploced lN THE WHITE ONLY. Doors musl be properly hqndled, stored ond seoled. All doors qre mqnufqclured in complionce with oll Commerciql Stqndqrds requested.

...

Regol "RESPEC"

o Hot Pressed - Bonded Core

o 5 or 7-Ply Construction

o Type I Exterior Grqde Glue

Hordwood Edgebonded 4 Sides

o Belt Sonded o Guoronteed 2 Yeors

SCHOOI. DOORS OUR SPEC'ALTY

NEGAL DOON CO, 343 N. Vinelond Aye. -City of Industry, Cclif.

CUmberland 3-753E

EDsewood 6-1258

"Personolized Service"

tember of thc Sootfrern Colilorrta Door tnslitvle and Woodwork lnstitute ol Calilornia

QUAL|fiY ls Our lf,orf, lmportant Product I

..BOJ{DED BIRCH

sN0w00D D00Rs"

COMPTETETY PREFINISHED

UNIFORM WHITE

WATERPROOFED STITES & RAil.S

DOMESTIC BIRCH

EXCEEDS C.S. t7t-58

SEVEN PtY BIRC}I SKINS

"REGAL" QUAUTY CoRE

INDIVIDUATTY WRAPPED

Scrmples ovqilqble upon requesl.

Competitively priced.

\ f.1.c. sPEclFlcATloNs ... plus Modern Revisions +++

"For a tew cenfs t?tof€. You cqn Have q NEGAI DOOR"

(Union Modd

Dependability is important. ARCO's_ highest quality obtainable. This log reserves are always reliable as SAWM I LL coilroination of -an assured suppty, thiy come from 22,'OOO acres ofYnrt\' r'tr r hbthe best in sawmilling facilities and

these logs into redwood lumber of the Member California Redwood Association