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Wonderful V/indow Display of Lumber Dealer
It isn't so long since there were few lumber dealers who had display rvindorvs, and therefore few who had window displays.
Even those lvho now have display u'indows often seem to be at a loss to use them properly for publicity purposes. Of 'course, that is all that displa{ windows are really good for, outside of the fundamental giving of light for the interior.
But windorv'displays, properly handled, can be made a great polver for good to the lrtmber and buildingl *el.chant.
In lfouston, Texas, there are a number of retail lumber dealers who make very excellent window displays.
Recently the old lumber firm of W. T. Carter & Bro., moved their offices from their big retail yard, where they had always been, to the busy corner of Capitol and San Jacinto Streets, right across from the Post Office, and where many thousands of people, both walking and riding, pass daily. One of the attractions was the fact that the entire corner of the building is devoted to big plate glass windows, wpnderful for display Purposes.
They have immediately put five of those big rvindorvs to work in a vary attractive, unique, and practical manner. An artist painted for them fir'e canvas panels, about 12 feet in length, and 3 feet in depth. There is a panel in each of the five windows facing San Jacinto, thd heaviest traveled street of the two. In length, each panel fills a window.
The panels are painted in bright and attractive colors, the art work is niost excellent, and the general effect is splendid. Each panel represents an era in the development' of American homes. The first, at the left, shows the first American home builders, the Cave Dwellers of prehistoric times, the panel being divided into two parts, one side shorving a distant view of a clifi with the caves far uP oa the side, and the other a close-up of the dwellings within the caves.
Th.e secohd era, on the next panel,.is the next development in American homes, showing the early Indians, with their group of Wigwams on the shore of a lake. This is noted as the "Nomadic" era of American homes.
The next panel is the succeeding step, showing a scene of home building among the early pioneers, the cabins being of rude logs, built in the midst of the fotests.-
The fourth is the next step in our home development the "Neighborly" peroid, when men began making settlements and torvns by grouping their now more refned homes.
(Continued on Page 54.)