National Optimism Increases

By Jack Dionne

There is a far better feeling in the United States generally today, tha,n there was tliirty days ago.

And it is manifeating itsilf in an improvement in general national conditions, that cannot but be refected in conditions in every normal territory.

The strangulation that Presidential Election year had clasped around tfre throat of business for several monthr, is already looeening. The nomination by the two great politicd partier of Presidential candidates who ane both admittedly in the "gafe and sanett class, has had a vely stimulating effect on the nationts buriness. The strength of the radical senator from Wisconrin, running on a thiid party ticket, is the only fy in the ointment, but not a vitally serious one.

The price of the great farm crops is having a wonderful efiect. It is reactF ing its way into millions of pockets that can be reached in no other possible way. It is aftecting districts that can in no other manner be afiected. And this wonderful price of corn, and wheat, and cotton, dil find its way into every strala of American induetry, business, and commerce.

It looks to us as though conditions were already decidedly improved, prospects consid'erably better, .td opiimism being rapidly rertored. 'r'4,.'': : all over thia country* #h and the good old smile bpck

We are likely to have a splgndid fall business money loosening up, business activity enhanced, on ttre national face.

Let each one of us do our share, by working harder, thinking straighter, and helping ourselves and one another to the greatest poasible extent.

(Continued from Page 52.)

The fifth is the present era of Home Building and shows a modern bungalow, in its beautiful environment, and advertises "Carterbilt" homes, plans, service, and materials.

This series is attracting wonderful attention from passers-by, and big display advertising in the local press has called the attention of the tor,vnspeople generally to the panels.

W. T. Carter, son of the late W. T. Carter, founder of the business, statesl that these five, and their three big front windows will bg devoted at all times to attractive advertising for their business.

In addition to this sort of advertisng, the W. T. Carter Lumber & Building Cornpany do a lot of other decidedly attractive advei:tising. Their elaborate and beautiful signboards have been pronounced the 6nest ever used by ahy retail lumber concern in the country, and their newspaper advertising is of the highest type.

Mr. Carter is thorouhgly sold on the necessity and lvorth of intelligent advertising for the retail .lumber business, ahd has been brought to that'conviction by the results obtained by his orvn advertising.

Clyde Seavey Addresses Hoot-Hoo Club No. 9

Clyde Seavey, President of the Railroad Commission of the State of California, was the speaker at a largt attended meeting of Hoo-Hoo Club No. t held at the Paltace H,otel, San Fr-ancisco, on Jaly 24. Mr. Seavey gave an excellent talk on the functions, duties, and responsibilities of tAe Railroad Commission.

Fred Roth, of J. H. McCallum, was the Chairman of the Day. An excellent musical program under the direction of Charles J. Lamp of the Kohler & Chase was cnjoyed by the members.

Vice-President J. Walter Kelly 'was in charge of the business session. Frank Trower announced that the next Concat wbuld be held on August 23 at Santa Cruz. The Concat will be held in Conjunction with the Mill Worker's Institute that will be held at Santa Cruz on August 22 enil23.

Frank Trorver was the winner of the attendance pize, a Searchlight, that was donated by J. E. Martin of "The California Lumber Merchant."

G. W. Fraser rvill be the Chairman of the Day at the next regular lneeting and President William Sproule of the Southern Pacific Railroad will be the speaker.