Millwork Institute Meeting

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At this time F. R. Smallev, manager of the Alexandria Hotel, extended his greetings to the delegates and offered to be of any possible assistance.

G. W. Pinkerton, Chairman of the Legislative Committee for the State Retailer's Association then gave his report.

Wesley Shrimp of the Cresmer Manufacturing Company, Riverside, followed with a talk on Home Modernizing and Creating Business. He explained that the Finance companies would loan money for home modernizing, but not for home construction, and told how such a condition had given him a new idea on merchandising. Mr. Shrimp also demonstrated two miniature homes, before and after being modernized. His new book, "New Ideas On Home which had not been discussed and he toldof the Eastern manufacturers trying to get an 80 cent rate on shipments of. glazed, sash to California.

Kenneth Smith, Lumber Dealers Association of Los Angeles, commented on the new consumer advertising plan, and said that every man should be a trade creator, and that the lumber industry had been greatly benefited by the standardization of grade-marked lumber.

It was decided that the next meeting should be held as usual, before the Stanford-California game, at Oakland.

The last speaker on the program was Harry W. Biddle, Los Angeles attorney, who spoke on Trade Associations. At the conclusion of his talk, President Bernhauer ex-

Attended Meeting

R. E. Foril A. W. Koehl L. l/. Graham I Illodernizing," caused a great deal of favorable comment.

President Bernhauer then opened a discussion on advertisingand merchandising. FI. V. Cowan of the H. V. Cowan Inc., Los Angeles, said that in the past two years he had changed from millwork to modernizing and, was very well satisfied with the plan which the Institute was discussing for adoption.

Earl Borve of the National Lumber Manufacturers Association, Los Angeles, complimented the millmen on the proposed plan and stated that it "tied in" with the National's plan.

Robert Raphael, Southern California Hardwood &- Manufacturing Company, stated that he was in favor of the plan and all other movements made at the meeting.

It was at this time moved and seconded that the Institute go through with the proposed advertising and merchandising plan.

J. G. Kennedy was called on to report on any business