Sales Shevlin Pine Gom pany

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SELLING THE PBODUCTS OF r Tbo McCloud Sirrr Lunbor Coapoy

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Shevlin Fone

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MINNEAPOIIS, MINNESOTA

DTSf,BICT Sf,I.ES OFFTCES:

NEW YORK CHICAGIO

160'! Graybcr Blds. 1863 Lc6allc-Woclcr Bldc. MohryL ,l-9117- Telcphonc Ccrtrol 9l8f

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I.OS ANGEI^ES SAI.ES OFIICE

SD Petrolcum Bldg. PRocpca (F15

SPECIES

NOBTHERN (Gcnuiae) WHITE PINE (PINUS STROBUS}

NOBWAY OR RED PINE (PINUS RESINOSA)

PONDENOST PINE (PINUS PONDEROSA)

SUGAB (Genuiae White) PINE (PINUS LAMBERTIANA)

Carl R. Moore Takes Charge

of Pine Operation

The operation of Scott Lumber Company, Inc., of Burney, Shasta CountY, Calif., has been taken over by Ralph T. Moore and Frederick T. Moore, Jr. of Bandon, Ore., and Carl R. Moore of Oakland. all of the Moore Mill & Lumber Company.

Carl R. Moore is vice-president of Scott Lumber Company, Inc., and has moved from Oakland to the mill to take charge of the operation. Roger Coolidge of Boston, Mass., is president and Raymond H. Berry is secretary of the company. John N. Berry continues as sales manager.

This mill manufactures Ponderosa, Sugar Pine and Fir lumber. Shipments are made by rail from Pondosa, a point on the McCloud River Railroad, which connects with both the Southern Pacific and Northern Pacific. The mill is on the Alturas Highway, 52 miles east of Redding and two miles west of Burney.

Forest Products Can Relieve "Bottlen ecks"

Washington, July 8-In addition to their important contribution to troop housing, shipyard and aircraft plant construction, the forest products industries believe that they can play an increasingly vital role in national defense through providing substitutes for "bottleneck" materials'

The industry is telling this story publicly in a series of trvo-thirds page advertisements, the first of which appeared today in the Washington, (D. C') Evening Star. Selected advertisements in the five-piece campaign will appear subsequently in the New York Times and Fortune.

America has ample forest resources and production can be expanded quickly without building new plants or "retooling." In a wide range of consumer goods forest products are ideal for replacement of materials indispensable to the construction of actual fighting tools.

Characterizing the finding and allocation of raw materials as the No. 1 problem of the defense program' the new advertisements sugg'est that a return to a wider use of forest products in plant expansion will make available more material for processing into guns, tanks, planes and ships'

KNAPPTON MILL BURNS

Fire of undetermined origin destroyed the 60-yeaf-old Knappton mill and more than 1,000,000 feet of lumber at Knappton, 'Wash., JulY 12.

The mill was operated by the Deep River Logging Company, Portland, and owned by Orville Miller and Norton Cowden of Portland.

Someone has wisely said that, no Fifth Columnist ever marched on his mission of evil, out of a home of his own.

***

Meaning that men who own their own homes are never destructionists. They build up, but never tear down. Therefore those who build the nation's homes are constructing a bulwark of maximum indestructibility against those forces that "bore from within."

Some commentators report that Hitter has been assisted less by Fifth Columnists in Russia, than in any of the other lands he has invaded. They explain that by stating that Stalin has been very busy for years ,,liquidating" all those suspected of being enemies at home.

{.*t<

Right now the lumber manufacturing industry is thoroughly enjoying the only tide of real prosperity it has known since the boom that followed close upon the heels of the First World War. True, there was a short upward spurt of demand and price in 1932, but it was very brief. The present boom, which has been in progress and steadily growing since this time last year, is really manna from heaven to the sawrnill folks after their long, long years of almost continual trouble. It is, of course, strictly brought about by the national defense effort.It has helped the retail end of the lumber business, too, but in much lesser degree.

!F**

When this country entered the First World War as an active belligerent, there came an immediate great demand for lumber; lumber for camps and cantonments; lumber for housing; lumber for ships; lumber for a thousand other war needs. Soon building for private purposes was banned. During most of 1918 you had to get a permit to build anything, and you couldn't get the permit unless the building was essential. Shortly before the war suddenly ended the restrictions had been relaxed somewhat. When the Armistice came they were immediately re_ laxed, and in a few weeks they were removed entirely.

Then came the post-war building boom, and everything sky-rocketed. We saw, as an example, softwood flooring selling for a hundred dollars a thousand. In 1921 the bubble broke, and the price boom exploded with a sharp report and came down in a fine drizzle. From that time until the market crash in the fall of. L929, the lumber m:uket rose and fell many times, but always with the volume of consumption slowly and steadily receding. Lumber was suffering long before the market crash of L929.

The history of lumber since the depression started is fresh in all lumber minds, and too unpleasant to merit reviewing. The shores of the business sea were strewn with countless lumber wrecks, great and small. And with very few exceptions the lumber records from 1929 to. 1932 were written in red. Then came the happy upward bulge of 1937, and most students of lumber thought the long awaited return of prosperous times had arrived.. It was not tobe. The severe slump of 1938 put the industry back in the doldrums again, and it drifted along until the summer of 1940. And THEN the big show suddenly started. Since that time the story is well known.

The tumber industry J, ;"; a long series of years of almost continuous financial suffering. It had reached the point of wondering whether or not it would ever again set foot outside the wilderness of low prices and no profits. But when its ship DID finally come in, it was no rowboat. It was an ocean liner.

The moral of this story is that because the lumber industry has suffered more continually and more severely during the last fifteen years than almost any other basic industry, the enjoyment of this tide of prosperity caused by the defense campaign has been proportionate to the change that has taken place. At the present time there is an insistent demand for lumber throughout the country. For all sorts of lumber, but particularly for the softwoods that are used for ordinary construction purposes. Everywhere defense orders are being given right-of-way over civilian business. Lumber in many cases, is scarce. The manufacturers have no serious selling problems. Theirs is now a problem of intelligent supply. Their brains and qnergies are devoted to trying to meet the exigencies of the situation in the best possible manner.

>F*t<

The demand bids fair to continue well into the future' How long, even the best informed, can only guess' It depends on many things; the progress of the war; the very fate of nations. But even the most conservative believe it will continue for a long time to come. Various branches of government call on the lumber folks to figure out how wood can best be used to replace and release for defense needs, many of the war metals. So the intelligence of the lumber industry has been mustered to attempt to solve the numerous problems that such a situation has naturally develoPed.

*{<*

The entire industry is trying to be helpful, more than anything else. And it seems to be succeeding splendidly' Production has been tremendously increased, and specifically aimed at meeting the needs of defense. Surely no other industry is working harder to cooperate with the defense effort than this one. It has learned a lot in the past twelve months, and what it has learned helps it to give the government better service. And at the same time it is striving to furnish the domestic building trade with its lumber needs, after defense needs have been taken care of. Not an easy task, and one that requires plenty of diplomacy on the part of the manufacturers.

\(/holerale Hardwood Distributors Annual Convention Aug' 28-30 at Santa Barbara

The annual convention of the Pacific Coast Wholesale Hardwood Distributors Association will be held at the Santa Barbara Biltmore Hotel, Santa Barbara, Aug. 28-29-30,1941.

Officers of the Association are C. R. Taenzer, American Hardwood Co., Los Angeles, president; P' R. Kahn, Forsyth Hardwood Co., San Francisco, vice-president, an<l Jack Murphy, Owens-Parks Lumber Co., Los Angeles, secretary-treasurer.

The directors are Norman C. Sawers, J. Fyfe Smith Co., Ltd., Vancouver, B. C.; K. L. Bates, Matthews Hardwoods, Inc., Seattle; A. E. Wanke, Wanke Panel Co., Portland; J. E. Higgins, Jt., J. E. Higgins Lumber Co., San Francisco; W. F. Fahs, California Panel & Veneer Co., Los Angeles, and Jerry Sullivan, Sullivan Hardwood Co., San Diego.

Enjoy The Merchant

Please renew our subscription. One magazine we always enjoy. Kindest regards to you all.

A.

R. Brey Brey-Wright Lumber Co., l)orterville, California.

Jl OU can imagine what the passers-by will say: "Look! That's the kind of a house we want-stucco.tt And some plastering contractor gets another job.

There's no getting around i1-svgry good-look' ing, durable stucco iob you do insures future business. That's why it's so important to keep a close check on quality. Here are some of the rules that insure a good job:

SEE that the sFucture is rigid and well-framed that the base is O.K. . . that farhing and otter protective structural details are properly d'esigned . that only rtucco made with PORTLAND CEMENT or WATER'PROOFED PORTLAND CEMENT is used for dl coats-mixed, applied and cured accordlng to approved methods.

Write fior free "PIASTERER'S MANUAL," covering specifications and methods for applying good stucco.

A national organization to improve and extend the uses o[ concrete{hrough scientific research and cngincering field work.