Long-Bell's New Mills in Northwest t Will Cut 600,000,000 Feet Annually

J Construction work on the Long-Bell Lumber Company's Returning to Kansas City recently from the Northwest, new fir mills on the Columbia river near Kelso, 'Wash., wiII where he examined the progress of the development, R. A. begin at once, according to plans announced by R. A. Long, Long announced innediate construction plans for the new founder and chairman of the board of d.irectors of the company, upon his return to Kansas City from a trip to the Northwest. The ultimate capacity of the new plant, when completed, will be 600,000,000 feet a year.

The Long-Bell folks are the largest manufacturers of Southern Pine lumber, and one of the largest prod.ucers in the world. But they now are arranging a gradual transfer of their interests from the Southern states to the fir forests of the Northwest, where the company owns more than 70,000 acres of what is said to be the finest stand. of timber in the worId.

At the confluenee of the Columbia and the Cowlitz rivers, just opposite Kelso, the company has purchased. several thousand acres of land, on a part of which construction will presently begin of sawmills, docks, storage yards, railroad yards, dachine shops, hotels, retail business and amusement centers and all the incidental equipment and conveniences of the most modern logging communities.

project.

The plant will be located. fifty miles inland from the Pacific Ocean, about half way from Portland, Ore., to the ocean. Large ocean freighting vessels traverse the Columbia river from Portland to the Pacific, passing this location and will fincl loading at the docks of this company. Three trunk line railroads, the Great Northern, the Northern Paciffa and the Union Paciffc, wiII distribute Long-Bell lumber to the interior points of the United States. This means that the entire world will be a market for the product of the lumber company's new manufacturing center.

The two big mills, whieh will operate day and night, wiII be located on the Columbia river. Another mill located in the immediate vicinity wiII be built somewhat later. These mills will have an approximale annual capacity of 600,000,000 feet, or nearly 100,000,000 feet more than the company is produeing at present in its eleven big Southern Pine mills.

The first construction will be that of the two fir mills.

These mills will stand side by side with a twenty-five acre log pond. between them. This pond is to serve immediately these mills, while a larger pond of about 160 acres will serve as a storage pond..

"It vrill be more than a year before the mills are completed," Mr. I-,long said. "The development now at hand follows two years of exhaustive preparation in surveying and mapping the entire timber holdings and clearing several thousand acres of land, preparing for the mills. Probably what is the first relief map of timber holdings in the history of the lumber industry has been made and on such a scale to permit ofricials in the Kansas City ofrice to plan detailecl operations, such as location of railroads, outlying logging camps and mills."

The main office ancl general sales office will remain in the R. A. I-.rong.Building in Kansas City.

"We will not be through cutting in the Southern Pine district for years, and will be shipping fir in large quantities long before our timber is exhausted in the South," Mr. Long added.

"Branding our lumber, first inauguratecl by this company some three years ago, will be continued in the Northwest. Every piece of lumber that leaves our mills will bear the trade-mark of the company. "

Mr. I-:ong said 4,000 workmen would be needed when the mills were ready for cutting, and provision is being made to make home life there more attractive to families by providing suitable and attractive homes for their use.

The l-,ong-Bell Lumber Company was foundect in 1875 with one retail lumber yard.. Today it is a $30,000,000 corporation owning eleven pine mills and two hardwood' mills, ill locatecl in the South; also a large white pine mill and sash and d.oor factory at Weed, California, and 130 retail yards located. in Kansas, Oklahoma, Missouri and Texas.

S. M. Morris is general western manager for the company' with headquarters at present at Kelso, Wash.

Recently representatives of the Loyal Legion of 'Loggers and Lumbermen visitetl the Long-Bell properties in the Northwest, after which they issued a statement saying that the bunk houses and mess halls of the engineering crews were of the highest stand.ard, a policy that will be carried out in all of the operations of .this company.

A GREEN Salerman may not be a Top-Notcher but he will sell rnore goodr than a BLUE one.

AN "EVER PRESENT EELP" IN TI}IE OF TROUBTE

Last year and the year before when the merchants of America in every line of business found themselves forced' Iiquidate their goods, cut down their invoices, and keep up with the national retrenchment that was going on-a battle royal in which only the fittest came through without mortal injury-it was then that thousands of men found reason to thank God for trad.emarkecl, aclvertised, well-known goods' For it was the well-known, established, advertised, trademarked and dependable goods that the merchant found hirnself able to move with readiness, at a time when action meant salvation.

The unknewn, unad.vertised, nondescript goods stayed' on the shelves. The pubtic refused 'to gamble in times like those, when there were known quantities in sight.

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