Holmes Urges Sale Of Redwood Shorts

Emphatic approval of the editorial favoring demand for short Iengths of redwood, in the last issue of The CALIFORNIA ITIIMBER, MERCHANT, is expressed in the folIowing communication from F. V. Holmes of the llolmes' Eureka Lumber Co.:

"'We commend. your article in the last issue of THE CALIFORNIA LUMBER, MERCHANT regarding the situation of Red.wood shorts. This is a unique situation, as it is the first time in Redwood history that there has been such an extremely wide difference in the price of short and. Iong lengths. ft is remarkable that we can hardly take care of the demand for 10 ft. lengths, while we have a plentiful supply of 8 ft. Iengths on hand. and are ofrering them at up to $34 less than the 2 ft. longer lengths. This extreme differenee in price, however, is having its efrect. That is, more buyers and consumers realize the saving they can make by using shorts when possible, and. the demand for this class of material is increasing every week, so that now-as far as we can ascertain-instead of accumulating this stock, the mills (on the average) ard selling it faster than they are rnanufacturing it.

" We believe that most of the retailers are taking more advantage of this situation as time goes on, as a great many orders that call for siding and rustic now specify that we ship up to as high as 30/o or 40/o shorts. 'We feel, however, that there is a great deal of room for a larger consumption of this class of material as soon as the situation is m,ore fully realized. As one retailer put it, 'It is a crime the way long lengths of lumber are cut up when short lengths-with a little extra figuring-could have been used even better.'

'Yours truly,

WM. LARSEN BACK IN RETAIL GAME

'William l-.rarsen, who disposed of his interests in the Bauer & Larsen yard on East Mabeau street, Los Angeles, some time ago, has organized the Edgar & Larsen Lumber Company on L08th street, near Manteka. The Bauer & Larsen yard will eontinue under the old name with O. F. Stanger as nanager.

TITER,E'S GOOD PAINT BUSINESS IN REAL ESTATE TRANSFERS, SAYS DEALER

"I always use the local real estate transfers quite extensively in my business of selling paint, " said a successful miildle western retail paint d.ealer recently.

"I use the transfers in this way: Every clay I send my stenographer to the recorder's office in the court house to get the list of real estate transfers made.

"Then when the girl brings back the day's list I imrnEai ately call up the purchasers of the properties and teII them I am selling paint and suggesting to them that they will probably want to freshen up their new property with some new paint. In many instances this sort of work results in the people I call up asking me to com"e around. and see them about paint or in these people stating that they wi\ome around to see me on the proposition.

"I always check up closely to see whether or oot$ose folks who say they will come around to see me on the paint proposition really do come around.. If they fail to show up within a week or so then I go around to call on them ar.d personally try to sell them paint.

"The reason that I use the local real estate transfers so extensively in my paint selling campaigns is because I've noticed that whenever a person buys a new piece of property one of the first things that the buyers generally feel like doing is painting up the property so that it will look better Consequently the real estate transfers each day give me a big lot of prospects to whom I am pretty sure of selling mrre or less big orders of paint without much difriculty. "

Isn't there a hint in this for other paint d.ealers? Couldn't they also use the local real estate transfers with equally good etrect?-(From A. P. O. D.)

Kegley Enjoys Good Business

H. Paul Kegley, who opened a retail yard at 116th street and Broad.way in South lres Angeles about six months ago, has shared in the building prosperity of the comm,nnity to the extent that he has been required. to enlarge his stock and increase his facilities. Mr. Kegley is a wide-awake lumber merchant.

Courtesy in busineEE is one commodity that brin gE IOOVy returnt to both buyer and seller.

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