Sacramento Lumber Co. l]ses Current Events to Advertise its Service

One of the things the wise retail lumber advertiser learns to do is to take advantage of interesting local situations or conditions prevailing in his town or territory, and use them in his advertising space.

Here is an interesting.,and excellent example of such effort by the Sacramento Lumber Company, of Sacramento, Cal.

It will be remembered that Sacramento recently had. a reunion of the days of "49", one of the most ofique events in the history of any city in the country. The Sacramento I-rumber Company ran several ads using the event as a basis, of which this is an excellent example, beautifully built up on a poem by Mrs. F. E .Conner: