Manufacturer Likes Advertising and Trade-marking--on Other Fellow's Goods

The average lumber manufacturer is a wonderful fellow. He gets up in the morning from a night's rest on an advertised and trade m,arked mattress. He lathers his face with an advertised, trademarked soap, and shaves it with an advertised, trademarked safety razor. He takes off his aclvertised and trademarked pajamas, puts on ad"vertised and trademarked underwear, socks, garters, shoes, shirt, tie, collar, and probably suit of clothes. He sits down and eats breakfast of advertised and trademarked coffee, fruit, cereal, arrd bacon. Gets up and puts on an advertised and trademarked hat, lights an advertised cigar with a bright band. for a trademark. (he wouldn't smoke it unless the trademark was there to tell him that was his favorite brand) and rides to his office in an advertised and trademarked automobile. IIe gets to his office, where he works through the morning sorts of wood. samples. There are sample columns, sample built-in features, ete.

The entire atmosphere of the place is of the character to develop thoughts'of building. They make it their business to take the fear of building off the customer, by offering and furnishing him building service of every description. They sell building id.eas, building seivice, and building materials.

The popularity of the place is steadily developing as it becomes better known, and there is a steady stream of visitors there through all business hours.

The entire organization is very proud of their up-to-d.ate place of business, and doing their best to sell it in the right way to the public.

&" &wslness Manzas ESoEuew& Prayer

(Sent

in by a Dealer)

Teach me that sixty minutes make one hour, sixteen ounces one pound, and one hund.red cents one dollar. HeIp me to live so that I can lie down at night with a clear conscience, without a gun under my pillow, and unhaunted by the faces of those whom I have brought pain.

Grant that I may earn my meal ticket on the square, and that in earning it, I may be helping some brother to earn his.

Deafen me to the jingle of tainted money and the rustle of unholy skirts. Blind me to the faults of the other fellows, but reveal to me mine own.

Guide me so that each night when I look across the dinner at my wife, who has been a blessing to me, I shall have nothing to eoneeal.

And when come the smell of flowers, and. the tread of soft steps, and the erunching of wheels out in front. make the eeremony short and the epitaph read "HERE LIES A MAN.'' at an advertised and trademarked desk, uses an advertised and trademarked pen and ink, and signs his letters written on a,lvertised and trademarked stationery. In the afternoon ire goes to the Country Club where he picks out his pet advertised and trademarked golf ball. ff he couldn't get the particular ball with that particular trad.emark it would ruin his entire day. IIe knocks it around through the afternoon with a set of advertised and trademarked clubs carried in an adverfised and trademarked golf bag.

The next morning some business-creating expert calls on him and. suggests that he would like to discuss the matter of stamping his trademark on his product and advertising it. The mill man waves him away without a hearing. "There's nothing to that trademark stuff," he says, "AND ADVERTISING DON'T PAY.''

CBESMER MFG. CO. MAKINC IMPROVEMENTS

The Cresmer trfanufacturing Company at Riverside contemplates some important improvements and betterments to their yard. J. Wesley Shrimp, the hustling manager of the husiness, says they have enjoyed one of the best seasons in their history and that they must provide for the constant increase in activity in Riverside and surrounding territory.