STAITD PAI.IY

indeed, is backed by an unrivalled stand oI California Sugar and White Pine, growing in that region of the Sierras made famous by the picks of the foity-niners and the romantic pen of Bret Harte. In short, it represents Nature's supreme achievement in mountain grown timber.

Lap siding, mouldings and finish of this splendid stock attra& customerc that STICK ! Try us on your next cdr dnd be convinced

By JACK DIONNE

A few days ago I picked up a magazine containing a colored photograph advertisement. The ad was that of an advertising firm.

The pictures were two in number-facing each other. I d.on't know when I've seen anything that so amazingly took me back a span of years, and brought to my mind in such clistinct and impressive contrast the difference between yesterday, and today.

The two pictures were those of a grocery store, twenty years ago, and now. I had almost forgotten how the little groceries used to look when I carried the basket shopping. IIad forgotten the open barrels and boxes of everything we bought.

Antl the sight of the modern grocery of today, with practically everything offered for sale put up in neat, attractive, clean containers of paper or metal, with the bright printing and pictures on the outside ! 'What a marvelous change has taken place, in the equipment and interior finish of the store; in the appearance and wearing apparel of the clerks; in the brightness and newness and cleanliness of everything.

And, when you stop to consider the matter, bringing into the mind pictures of TODAY the eye pictures of YESTFRDAY, every place of business on earth has changed in about the same way, regardless of what they handle or sell.

That is, NEARLY eYery one.

IIas YOURS, Mr. Lum,trer Dealer? IIas it kept step with the march of progress? Ilas there been as mueh of a change in the appearance and your place of business and your goods and your affairs generally, as there has in that grocery on the corner?

Many-yes, a very great many-who read this, ean stick out their chests and answer "Yes."

But, Oh ! What a erowd there is that cannot.

Don't think, Mr. Lumber Dealer, because YOU have kept up with the times, and because the dealers generally in YOUR territory are mostly alive ancl on the job, that the industry has been regenerated. For if you do, you've made an awful blunder.

There are thousands upon thousands of lumber yards in the United States that are not one iota more in ad-vance, either in appearance, equipment, operations, or methods today than they were twenty years ago. It seems a crime with this wond.erfully interesting business, that such could. be the case-yet it IS.

And even among those who are alive to the situation, and keen in their business vision, it is a constant job to keep up with the developing demand.s of the pubiic. Because the 'public is being taught by merchants in many other lines of business that they have a right to expect a great deal from the MERCHANTS in all lines in the way of service, and places of business, and helps for the public. And they extend these demand.s to the lumber merchants.

I wish I were able to reprod.uce the two pictures of the grocery that interested. me so, for I know that they would bring home a decided lesson to every thinking man.

Still, if you will stop to think for yourself the change that has taken place in t'vventy years in our homes, our streets, our stores, our transportation, our vehicles, our means of communieation, our entertainment, etc., in the last decade, and. then turn and look at our own business affairs, it may cause us to seriously ask ourselves the question-ARE WE KEEPING UP WITII THE TIMES?

When a man who had been in the penitentiary applied to Henry Ford for em- he started to tell Mr. Ford his story. "Never mindr" said Mr. Ford, "I don't care about the past. START WHERE YOU STAND."