COOS BAY LUMBER CO.

Manufacturerr of Doughs Fir and Port fford Ccdar.

Sawmillr, Marshfiel4 Otegon

Distributing Plant Bay PoinL

Annual Production 200,(XX),(XX) Feet cENERAI oFFICES :'Jl3 ??'j::i.}'t" the matter. The dealer condemns them, but keeps on buying them because they're cheap. The rnilt condem4s them but keeps on making them because he says the dedbrs buy them. The builder is seldom shown just exactly *hat an interest he should rightfuly have in the matter, afd puts a thin shingle on his house simply because no one has bccn friendly enough to him to *plain tte difference-

Ios Angel€c Ofice, lor contnt Bldg.

"Friendly" is really ttre word. The dealer who sclb a man a thin shingle roof wthout first expl'ining or demonstrating to him the difference between thin and better shi!gles, has been guilty of an unfriendly acL He bas likcwisc been guilty of bad buqiness ethics, because it iE HIS bttsiness to see that every man is housed in the best possible way, and when yotr deliberately permit a man to cover his house with thin shingles, you have done that man an injustice.

The merchandising end of the ttring gives the ttin shingle no chance on eartlr. I have talked to scores of re@il lumbermen in the past six months who have adopte{ a plan or scheme for demonstrating the difrerence between various grades and thicknesses of shingles, and they rmlvcrsdly agree that the customer who is showa the differ$nce' t(> gether with a fair statement as to the price differeice, will four times out of frve choose a better shingle than a 6 to 2

Fir

Doors

Atso

Capecity l(Xn Itoar Drily.

Fir Moulding And Stock Sash

Hisb C'ndc StocL and mired crr! our rpccielty.

.AIl doorr lnldc nortirc and tcoon

Oregon Door Go.

PORTLAND, ORE.

FLETCHER & FRAMBI E'S LOS ANGEITS

Exclurivc Rcprccntetivcr h Glifornh ud Arirmr

I can refer you to scores of suc?r dealers, vrho will tell you that even the smallest home builder will take a thick shingle without hesitation, when shown the difference, and that it is really amazing to see the buyer select high grade shingles when given an opportunity to judge for himself.

The American shingle manufacturers should be learning a lesson from their Canadian competitors, for the Canadians have gone blissfully on their way, offering and visualizing their thick, high grade shingles, and have found markets for them in the very territories that have been long referred to by the American manufacturers as territories that demanded the ttrin'shingles The fact is that no one has ever really demanded thin shingles. They were made by men trying to make shingles as cheap as possible, and offered to a trade that knew no better.

But the time has come when the dealer realizes that he owes a duty to the builders whom he serves, and who buy his goods, and one of his chief duties should be to see that no man puts a bad roof on his house without first having the value of a better roof explained to him.

One of the great retailers of the country said to me several months ago, and I reproduced his words in these columns: "The retailer of lumber owes every builder this obligation-to see that he gets a good foundation and a good roof for his building; if he must skimp, let him skimp in between, but if he has a good foundation and a good roof, he has a good building in all likelihood."

That is a lesson that every shingle maker, and every retail lumberman should take home with him. Give people good roofs. And thin shingles-while they may be and probably are better than a whole lot of roofs that are being offered the people of today-are NOT the kind of roofs that the lumbermen should build if their business is to endure.

It really seems as though NOW were a golden oppor: tunity for the makers and sellers of shingles to do a great stroke for their industry, by eliminating the 6 to 2 shingle, for all time.

Sell good shingles, see that they are nailed with long life nails, and you have sold a roof that will be an advertisement to your good business acumen for two generations, and give excellent satisfaction all the time.

Oregon Door Company Uses Special Care In Drying

With the use of their battery of Moore moist air kilns. the Oregon Door Company, Portland Oregon, has, whaf their officials believe to be the last word in effici.encv and thoroughness in the careful care that they give to the dry- ing of all stocks that go into the manufacture of their product.

Acrording to J. H. Lausmann, secretary and treasurer of the Oregon Door Co., especial care in manufacture handling and particularly in drying, Douglas fir lumber products, b-rings its reward in added profits and a steady volume of business even in times of slack demand for ordinary lumber products. He remarks that that is good business and that he is willing at all times to spend two dollars to get an additional three. He insists that customers come back to his company and pay $1 to $2 more a thousand feet for its products.

-and ray ,'hellott to comfort. 16 inchec (or 12 incher) 'high; red oil tan; double vamp; dl hand made of choicert leather; wood pesged and rewed in wide and narrow lartr. Soft and pliable, yet with endurance unequrlled.

Ideally light for hiking-neat, dependeble and eturdy enough for severert wear. Send