Redwood Publicity Contest Aims to Boost Better California Homes

The Redwood Publiiity Contest, announced on page 30 of the August first issue of "The California Lumber Merchant," is warming up.

So reports the redwood official who is "ramroding" the contest. Honors, so far, are with a northern California firm, Hobbs, Wall & Company., For the first week of the contest salesmen representing thisfirm have turned in a splendid quantity of Redwood selling and using ideas, as they have gleaned them from the retail trade.

The Committee is expecting great results on this contest from Southern California, since many of the livest Redwood salesmen in the business are in the Southern California territory.

You Redwood men who have not yet taken a hand in this contest, wake up ! This thing is well worth while. It means a lot to Redwood. The contest itself stirs up inter- est in Redwood uses, and makes the salesman and dealer both give some studied attention to Redwood.

When the contest is over the Redwood Association will have a lot of very fine material from which and with which to create Redwood sales service.

So it will work both ways-before and after taking.

The Redwood Association Committee in charge of the contest, has just issued the following letter to all the lumber merchants of California, stirring things up:

Gcntlemcn:

It is apparcnt that therc is an increasing scntiment and growing organization behind thc movement for "BETTER HOMES.' Thcre is no doubt but what well dcsig'ncd and substantial buildings hclp the future prosperity of any coramrmig. The lumber busincap

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