Putting It'Up To The Public

From "Bizz Whang", Blue Diamond Company's Magazine

You've known right along that the building public can't hope to get a quality plastering job when they insist uPon paying a second-rate price. As in anything else, the builder gets only what he pays for in plastering.

You've long since realized that the owner himself, because of his unwillingness to pay a fair price, is to blame for any poor plastering that he might get.

But, Mr. Builder is not acquainted with that fact. He's been in the habit of shopping. He accepts the lowest bid because money talks. A few dollars now looks bigger to him than several hundred might look in the future. Or else, he closes his eyes (sometimes it's only one eye) and jumps at the chance of getting a "cracking" good job cheap.

And nine times out of ten that's just what 'he gets ! A job of plastering that's full of cracks, bumps, hollows, blemishes, cat-faces, and everything else that helps him to cuss the plasterer.

This condition tends to work a tremendous hardship on theplasterer. It viciously helps to break down all the reputation that the plastering profession has taken centuries to build. Cheap prices and plaster substitutes are both doing their share to make work scarce for the fellow who has to earn his livingwith a hawk and trowel.

So we have decided to take up the fight in the cause of good plastering. We're going to use the newspapers, maga-

Big Timber

Photo Enlargcrncntr of lYondcrful Quality. Douglar Fir, Ccdar, Sprutc, Hcm. loclc. Lo3ging Sccncr or Srw Mill Vicwr.

Priccr NOW: l5x30 in., $2.50; 20x30 in., $3.50; 15100 inr $6.1X); 20xfl] or 31h40 in" $750. ErlO printr, $6 pcr doz. Mailed on Approval to Responsible

JOHN D. CRESS, l,trtr scvcntr Avanuc ttForeat Fotografer" scattlc' w'hlnttm zines and mails to sell the public the genuine economy of good plastering. 'We're going to tell the builder that he can't expect a seventy-dollar suit for forty, nor a thousand-dollar car for eight seventy-five, nor a good job of plasterins for the price of a poor one.

This campaign will ^talk cold turkey to the public-tell them how they will spend a lifetime in saving and planning for their new home and finally spoil the whole works because they can "save" forty to fifty dollars in the plastering.

The campaign will do more than this. It will show the public whai an ancient and honorable profession plastering is. It rvill take the reader back through the ages, portraying the craftsmanship of ancient and modern plastering. Itlhould help mightily to again raise the standard of the plasterer and his work.

- Another feature of this campaign will be that in none of the advertisements to the public will there be any attempt to sell the Blue Diamond Company or Blue Diamond FreihPlaster. It rvill be purely ah educational message, telling the story of the value of good plastering and how it mav be had.

To do all this will cost us $25,00O. But if the campaign cloes nothing more than bring a small percentage of .its readers to believe in good plastering and to realize that good plastering may be had o.nly by paying a fair price for it, the money will be well sPent.