The California Lumber Merchant - August 1961

ROCKPORT meuns the hest in REDWOOD

A s7

Nothing surpasses Rockport's Certified Drv Redwood Bevel Siding and Finish. This fact has long been demonstrated in the trade and on the job, through its enduring beauty. You can always rely on Rockport to please your trade with Redwood lumber of superior quality in everv grade.

Rornds Ltmber Company i.r exclusitte distribnor lor Rockport and sales agent for other leading Reda'ood rnills. Rouads abo represeuts producers ol top tlaality Douglas Fir, Vthite Fir, Ponderosa Pine and Slgar Pine.

SWEDISH ad

Swqnboqrd Swedish Hqrdboqrd

hqs been used in oll KAMBERCOR.E Flush Doors for more thon 5 Yeqrs !

"lls ihe CORE lhot mskes THE DOOR !"

The DOOR with BEAUTY "PLUS"

We olso feqture SWANBOARD SWEDISH HARDBOARD in ponel stock in oll sizes for industriol ond commerciol users.

Our Inventory is constontly mointoined in oll sizes ond thicknesses

WHOLESALE ONLY !

Jack Dlionne, Publisher

Single Copios, 25 ccnts; Per YGar, 93; Iwr Yaan, $5

West's First Maior Annual Trade Show in October

CWEEPING the wide range of building products from tJ diesel powered tractors to gold plated bath accessories, the Western Building Industries Exposition, in Los Angeles, October 7-10, brings to the West its first major annual trade show serving industrial construction and the business side of building along with the commercial and residential aspects of the building market. Dramatic variety will keynote WBIE exhibits, pointing up the complex nature of the country's biggest, most diversified industry. Scene 'is the Great Western Exhibit Center, at the intersection of Santa Ana Freeway and Atlantic Boulevard.

In an entirely new "wraps off" display timed to underscore the opening of their new Pacific Coast warehouse in Los Angeles, Crown Aluminum Industries of Pittsburgh will show for the first time in the west its comprehensive line of aluminum building products. Included are a brand new line of carports and patios, new horizontal siding panels, rain carrying equipment, shutters and ventilators, all in ten llouse & Garden approved baked enamel colors and lined with an exclusive corrosion resistant vinyl coating. Crown will also demonstrate application of siding direc.tly over aluminum foil building paper, meeting FHA requlrements.

Two ,of the new metalics are included among nine colors of vinyl asbestos floor tile in the new Vina-Lux Premiere series which will be exhibited by Azrock Floor Products of San Antonio, Texas. Azrock suggests this decorative travertine-effect tile for installation in heavy traffic areas since the pattern extends through the tile, thus does not wear away.

Wallboards in a wide selection for both interior and

exterior uses with moldings, trim, and doors to match, will be shown by Davidson-\Mestern Plywood of Los Angeles. Featured in this display will be rough-textured "Ply-Sawn" a new batt and board construction panel with a re-sawn appearance, and prefinished "Plywall" in v-grooved and plain polyclad wood panels, back-sealed to prevent warpage.

Vikon Tile Corp. of New Jersey is showing its new styles and finishes in metal wall tile. Tennessee Fabricating Company will exhibit ornamental and architectural metals for both indoor and outdoor use. Disappearing steel attic stairs will also be featured in the latter display.

Standard and custom bath, plumbing and heating equipment will figure prominently among WBIE exhibits. Universal-Rundle of New Castle, Penna., will show luxury bath fixtures, trim, and fittings, while Crane Co. of New York is introducing an entirely new line of bath fixtures and a heating plant with nelv type boilers and baseboard.

Exhibitors in this category include many well-known 'Western names. Price-Pfist"er -B.a.. Manufacluring Co., for example, will spotlight its Flow-Matic single handle mixing valvei, while Gran-ing Co. will show iti newly-designed "Cobra-Lav" which emphasizes ease-of-cleaning by completely eliminating faucits and other deck-mounted hardware.-Sea-ChromJwill show its exclusive sea horse design brass hardware and will glamorize its display with goldplated bath accessories in J wide variety of modern stylings with heavy protective coating said to equal the durability of chrome.

Modern methods of construction will share the spotlight in several exhibits. Fluor Products Co. plans to exhibit glue (Continued on Page 76)

"The God of heaven He will prosper us, and we His children will arise and build."-Nehemiah.

It was said of General MacArthur when he returned from the wars: "He brought back as much glory as any one man could carry." And recently he went back to the Philippines and brought back as much glory as he did the first trip.

Overeating and overdrinking are both evidence of a weak character. A man should keep his brains above his belt, and if he can't do that he should neither eat nor drink.

{<**

Thomas Jefferson said "There does not exist an engine so corruptive of the government and so demoralizing of the nation as a public debt." Why, Thomas !

Lots of men have plenty of backbone, but fail because of the worry knob on the upper end of it.

Old Epicurua said, "i .rr..n"1n,r,*" which wisdom acquires to produce the blessedness of the complete life, far the greatest is the possession of friendship."

The human body is a temple in which dwells a spark of that intelligence that we call God.

X.**

Language is not subtle enough, or tender enough to express all that we feel. And, when language fails, we translate the highest, deepest emotions of the heart into music.

t<**

If you have a difficult job that must be done well, give it to a busy man. He'll give it to his secretary.

8Y JACK DTONNE

An old Chinese philosopher, when asked what he had fJ'und to be the greatest joy in life, said: "A child going down the road singing, after asking me the way." {<

North America, from the Pole has only 9 percent of has 50 percent. *

Panama Canal to the North the world's population. Asia

We have one-half of the world's wealth. The average net worth of every person in this country is at least thirty times that of every Asian.

To me any man or woman, old or young, who causes me to liberate affection, is a messenger of the Most High. So, for that matter, is every dog that comes up to me to be patted.-Thomas Dreier.

Daniel Webster said: "If we work upon marble, it will perish. ff we work upon brass, time will efface it. If we rear temples, they will crumble to dust. But if we work upon men's immortal minds, if we imbue them with just principles, with the fear of God and the love of their fellow men, we engrave on those tablets something which no time can efface, and which will brighten and brighten to all eternity."

Advertising is as old as civilization. The rainbow, so the Bible says, was the first color ad, guaranteeing that the earth would never again be destroyed by flood. H. G. Wells, famous English historian, says that the original religious advertiser was St. Paul, raising his voice in Athens to proclaim his God, and acquaint the pagans with Him. When a mighty Asiatic potentate wrote in advance the inscription to be placed on his tomb, reading: "I am Cyrus, Oh Man," he became the first great biographical advertiser. And the mighty Caesar, writing the proceedings of the Roman senate upon the very walls of Rome, became the original political display ad writer.

Floridans Promise Fine Program, Fine Time At Hoo-Hoo's TOth Annual Convention

(tLI'OO-HOO Meets Industry Challenge" could well be

I I designated the theme of - the TOth -Annual Hoo-Hoo C_onv,ention, to be held in Miami Beach, September 17-20. Headquarters is The Americana, and hundreds of Hoo-Hoo and their wives from all parts of the United States, Canada and Mexico will gather at this glittering resort for the annual conclave.

Snark of the lJniverse, Ernst W. llammerschmidt, LomLard, Illinois, will extend a warm welcome to all delegates. General convention chairman Art Bivins and Club president Edward A. Thompson report that final detaili are being concluded, and that Hoo-Hoo may anticipate a wellorganized and smooth-functioning convention.

Members of Greater Miami Hoo-Hoo Cl:ub #A2 are serving as hosts.

An informal reception for early arrivals will be held on Sunday, September-17, to kick olf the three-day meeting.

The keynote speaker, a crusading lumber editor, is John "Jack" Koellisch, who will set the stage for the crack panel sessions devoted to reviewing and exploring the Hoo-Hoo Wood Promotion Program and National Forest Products Week. Jack is editor and publisher of Wood & Wood Products which, under his directiion, has won awards for outstanding journalism in two of the last three annual Jesse H. Neal Editorial Achievement competitions sponsored by Associated Business Publications.

The panel sessions will be directed bv Hoo-Hoo and industry leaders.

On Tuesday morning, September 19, National Wood Promotion will dominate the program. A three-man Board of Moderators will speak, and direct the proceedings to assure a fast-paced and constructive session. The members of the Board are: Ed Wade, Member of the Supreme Nine, Eugene, Oregon; Lyn T. Rabun, F'ormer Member of the Supreme Nine, Atlanta, Georgia; and George W. Mueth, St. Louis member, executive vice president of the National Association of Lumber Salesmen. -

The NFPW Panel Session on Wednesday morning, September 20, will be conducted by dynamic Harvey A. McDiarmid, Vancouver, B.C., who is a member of the HooHoo Policy Committee and also of the Canada National Committee for NFPW.

NLMA will have a top representative to present the Cooperative Educational Program of the National Association.

The first day of the session, Monday, September 18, will be devoted to the business of Hoo-Hoo. National officers

and directors will report. A Concat of a large class of Kittens will be conducted by the Florida Degree Team in the afternoon.

Wednesday's closing session will include the election of the Jurisdiction Heads and the Snark of the Universe. The_impressive "E,mbalming of the Snark Ceremony" will wind up the afternoon. Hoo-Hoo and their ladi6s will glther for. the gala convention banquet that evening at The Americana.

The host club, Greater Miami Hoo-Hoo Club ft42, reports impressive plans for entertainment. .In addition to luncheons and the convention banquet, a visit to'the famed Seaquarium is scheduled.' ir

Whoq There!

Those of you who are hurrying to the address given in Don Philip Jr's advertisement in our August 1st issue are heading in the wrong direction. Due to error a previous advertisement was inadvertently used, which gave Don's address as: 2613 Wilshire Blvd., Santa Monica. As you will notice in Don Philip's advertisement in this issue,-his "for real" address is P.O. Box I27. Pacific Palisades. Calif. You can console Don Philips for our error by calling him at Gladstone 4-5018-and placing a big fat order !

The luxurious Arnericono Hotel ot Bol Horbour, Miomi, setting for Hoo-Hoo,r 70th Annuol Internclionol Convenfion, Soptember l7-20.

"We recommend Utility Grade West Coast Lumber to all our customersr" Manager Guthrie points out, "and the repeat orders are proof of its moneysaving quality."

From coast-to-coast more retail lumbermen are selling Utility grade West Coast Lumber dimension and boards for house construction.'r You

can be grade wise and profi.t wise... by buying and selling West Coast Lumber. Sell your builders profit-building Utility Grade . it meets the requirements for joists, rafters, sheathing and studding.'F ft's a recommendation that builds quality homes.. and repeat business.

Coast Douglas Fir . West Coast Hemlock West Coost Lumbermen's Associotion

Plywood Industry Hears Talk of Upfurn for'61

\\ZESTERN PLY\ IOOD manufacYY turers, off the ropes after a yearlong pummeling from glutted markets and vanishing profit margins, are looking ahead with lighter hearts.

A rosy picture free of the black overtones of 1960 was painted at the 25th annual meeting of the Douglas Fir Plywood Association, which drew nearly 300 executives of member mills to Gearhart. Oregon.

The best housing year since 1950's record prosperity-with a prospect of even better things a year later-was forecast for 1961 by Carl T. Mitnick, past president of the National Association of Home Builders and one of the country's foremost builders.

A new DFPA-developed building system aimed at helping stabilize costs for material suppliers and builders was unveiled by Stanley A. Taylor, DF-PA field promotion director. Taylor also displayed the first results of a longrange research project aimed at producing permanent, factory-applied coatings designed for interior and exterior walls and roof surfaces.

A prediction that "all progress in building will come in the field of components," along with a statement that DFPA "is far in front ir-r the com-

pollent field," came from James M. Lange, vice president and editor of Practical Brrilder magazine.

Big Year Forecast

Outgoing DFPA President C. Henry Bacon Jr., executive vice president of the Simpson Timber Co., reminded the group that "the plywood inclustry is investing more than all the lumber associations of the west put together in creating demand for its products." But he also predicted that the industry would market 8.1 billion sq. ft. of plywood in 1961 and warned that two billion feet of excess capacitv still overharrgs the market.

Executive Vice President W. E. Difford offered the helo of the association's high-powered piomotion ability to the lumber industry "where it makes sense. We're not asking you to sell plywood," Difford said. "We'11 do that. But where we can work together, we'll do everything we can to sell western woods."

Housing lfpturn Seen

C)ther markets, old and new, got a going over in the three-day series of sessions at the ocean beach meeting, but light construction, plywood's num-

ber one customer, came in for the most attention.

Nlitnick, whose accurate forecast of 1960's housing downturn drew hot criticism two years ago, praised the Kennedy administration's appointments in the housing field and supported efforts to cut interest rates and extend FHA mortgage terms to 40 years.

"When we build one house, 2l men go to work for a year," Mitnick said. "\\then we drop 300,000 units, like we did last year, 750,000 men are out of rvork. If high interest rates and unemployment are anti-inflationary, then I'm an inflationist.

"These things that are happening are going to give us a wonderful year in 1961. The industry will build about 1,375,000 units this year. But 1962 is going to be a banner year-maybe the best year we've ever had. I predict the housing industry will make 1.6 million starts in 1962."

Mitnick, of Collingswood, N. J., probably is the r.ratior.r's biggest builder of retirement housing orrtside the sun belt. For this soecialized market he forecast 250,000 itarts in 1961.

Big Retirement Market

"The olvwood association has done a tremendbus favor to my industry by really rvaking the country up to this market," he said. "Nearly 35 per cent of American families consist of two people-two adults. Most of this group has seen its children grow up and move away from the family home. This is our market."

N{itnick said House of Freedom, the plywood industry's retirement demonstration house, "is a revelation to me. This is tl-re first successful industry house, and I've seen a lot of them.

(Continued. on Page 20)

An incraqse in housing slorls lo 1,375,0q) for 196l ond o whopping I.6 million in 1962 wos forecost by Corl T. Miinick in qn oddress before the 25th onnuol meeting of the Douglos Fir Plywood Associclion ot Gcorhorl, Ore. Mitnick, of Collingwood, N.J., is o port president of the Nationol Associc. tion of Homc Builder: ond pre:ident of eighr homc building corporolions.

Flcnked by disploys showing new building braklhroughs, outgoing president C. Henry Bocon Jr., executive vice president of the Simpson Timber Co., presenB his finol report lo the 25lh onnuol meeting of the Douglcs Fir Plywood Associotion ot Georhort. Ore. At lefi is o corefully-reseorched design for o supplementory clossroom thot is the first opplicolion of q new light construction componenl system. Tha pcnels ot right show eight methods of ronslruclion, olong with 15 new types of peimonent cootings tested qnd opproved in DFPA reseorch loboratories,

A Promotion Campaign for Wholesalers

by CHARTES 5. DICKENSON Assistont lo lhe Generol Monoger, Coliforniq Redwood Associotion

fJAVE YOU EVER considered set- 11 ting out a promotion campaign to push a particular product or species, but dropped the idea because you felt too much work would be involved. contenting yourself with a few direct mail ads ? A successful promotion campaign for a wholesaler involves less work and less expense than you may think.

In its 45 years of experience, the California Redwood Association has found that promotion efforts are best directed toward architects, designers and builders. If it is a quality item you are promoting, the specifier is one of the most important, as well as least expensive, ways of influencing sales. The ideal program to reach specifiers consists of three types of contacts: direct mail, ofifice calls, and group meetings. Fach of these by itself helps generate interest and sales, but they are most efiective when two or moie types of contacts are combined.

The basic step is to know the product you are selling, and the literature and other sources of information avail-

briefly, and calling attention to specific points in the literature enclosed. You might also wish to include a return postcard which would give the specifiers a chance to ask you for more information-and let you know which are most interested. The first mailing might include a list of the literature which you plan to offer later. Here is a chart showing typical costs of direct mailing campaign boosting redwood over a four month period:

able on it, so oll lt, so tnat you can answer ifiers' questions. Programs such as that Literature

Mailing Number One: Introductory letter

Perhaps the next step would be to initiate mailings of literature. Your retail dealers may be able to give you a list of specifiers, or a local architect might suggest recipients.

Cost Postage

FOUR MONTH DIRECT MAIL PROMOTION COSTS_BASED ON MAILING LIST OF TOO speclners. questtons. I'rograms the CRA correspondence course "Lumber Technology for the Salesman" are especially beneficial in this respect.

CRA Sweet's Insert $ 6.00 $8.00 ( .08 each lst class)

Mailing Number Two:

CRA Data sheet No. 281-2 Yard

Grades 2.00

The first mailing should include a cover letter describing your office very

DOUGTAS FIR REDWOOD ond FIR PTYWOOD a a a a a

6.00 ( .06 each 3rd class) P. O. Box 385 Monufocturers Stock ctnd Deroil Flush Doors "Ihe bottom is the end with the buttons on it. Jack!"

Studc, Boords Dimcnsion Lumbcr Plonks, Tlmbcrs Rollrood Tlcs Industricl Cuftings EUREKA, CAtlF. o (Generol Office) 630 J. St. Hlllside 3-7001, TWX EK 84 Southern Coliforniq ofice: FRontler 5-5444 (P.O. Box 1356Tonunce, Cqlif.)

CHARIES S, DICKENSON

Mailing Number Three: CRA Data Sheet

Nos.:

3A4-l Redwood Siding: Application 2.00

4Af-f Nails and Nailing r.00

4B3-l Ext. Finishes 8.00

Mailing Number Four: CRA Data Sheet

Nos.:

3A7-f Redwgod Interiors: Specification 2.0O

3A7-2 Redwood Paneling: Application and Finishing 1.0O 347-3 Redwood Ceilings 2.00

3A8-3 Rcdwood Grillework

ideas during one call. CRA fieldmen often carry a small sample of redwood paneling or siding, and a wholesaler might find this helpful if the subject of his promotion lends itself to it.

One of the most effective ways of getting the story across to the architect or contractor is to use color slides. When you expect to use such slides, make an appointment so that the architect will set aside a time for viewing them.

1.00 4.50 (.045 each 3rd class)

$40.00 $18.00

Total cost $5E.00 ($88 if all mailings are sent first class). All prices are at reprint cost-subject to 5lo/o discount when ordered through CRA member mills.

Naturally, a direct mail campaign of this type will be most effective if it is followed up bI, and co-ordinated with, calls on the specifier in his office. CRA's experience in conducting office calls has been that it is important to have something definite in mind when calling upon an architect so that we do not take up too much of his time and so that we convey one or tlvo definite

Perhaps the most efiective way of presenting a visual program to specifiers is to get them away from the business atmosphere to a meeting where you have their undivided attention and can stimulate questions and discussions. Color slides are well suited to this type of presentation as well, or slides may be combined with a film to give the presentation a little more spice and variety. While it is not as easy to arrange to show these films to architectural groups as it is to present short programs in individual offices, CRA has found that meetings are often the most effective medium of promotion.

The program which I have described is an ideal program, and not, perhaps the easiest program to undertake. When such a program is undertaken, it is very important to have the retail lumber dealers aware of what is being done. Inquiries generated by such programs generally go to the dealer first

and only later do they reach the wholesaler. It would also be appropriate to print the dealer's name along with yours on some of the literature mailings, so the architect could easily locate a local source of supply. Some of the office calls or other contacts might be made by the retailer. The wholesaler and the retailer together might hold a Saturday morning coffee hour for the dealer's contractor customers and architect friends.

IN SUM'TIIARY

Here, then is a summary of a promotion campaign that could be followed wholly or in part by a lumber wholesaler:

1. Either by personal contact or by letter, introduce yourself and your dealer customers to the architect and contractor.

2. At monthly intervals, send the specifier supplementary information on the products you are promoting.

3. Give some sort of illustrated presentation to the specifier; either a slide show or film in his own omce, or preferably a group meeting of architects or builders.

If you think that you can't afford the time and effort to do a little promotion, you may want to reconsider. Increased sales resulting from promotion will easily return the costs. Many lumbermen have done it effectively. how about you?

4.50 (.045 each 3rd class)

C. K. O'Rourke fo Address Los Angeles Meet for National Forest Products Week

A NNOUNCtrMENT was made Julv -CI'ZS by the steering committee- for the promotion of National Forest Products Week in the southwest that Carroll K. O'Rourke, advertising and promotion manager, Wood Products Division, Weyerhaeuser Company, has been selected to address the luncheon group at the Los Angeles Chamber of Commerce, Monday, October 16.

California Congressman Gordon L. McDonough will also address the gathering of more than 300 persons, on "the importance of lumber and wood products to the state economy."

Chairman Jim Forgie, in the absence of Wayne Mullin, general chairman, informed the committee members that Dr. Dwight Adams, dean of Los Angeles Trade-Technical College, will furnish the "Queen" for Southern California National Forest Products Week. The young lady, who will be selected by the student body, will preside at various civic functions, including the luncheon, during the week of October 15-2t.

The committee discussed at length the long range promotion of National Forest Products Week, including its financing, advertising and publicity and the handling of important guests.

Present at the second general 1961 meeting, in addition to chairman Jim Forgie, were Dee Essley, Fred Comstock, Dr. Dwight Adams, Bob Blanford, George Scrim, Harvey Koll, Harold Cole. Guv Barnett. Rod Bu-

chan, Miss Stella Roach, Bill F{anen, Bob llannah, Ed Fountain, Darrell lfenderson, Frank Daluiso, John Anderson and Ole May.

"Judging by the support we are receiving throughout the industry, w€ feel confident National Forest Products Week. 1961. will be an outstanding success," said Mr. Forgie.

Dee E,ssley is finance chairman assigned the important task of raising funds.

Rolph Berry Opens Cooperotor Supply Gompony Al Douglos, Arizono

Cooperator Supply Company, 2147 Pan American Street, Douglas, Arizoha, opened its doors for business last month and will cater mainly to the do-it-yourself trade in the area. Local builder llalph Berry is owner-manager of the new concern which features an attractive new showroom and all new yard setup. Cole, Guy Barnett,

THE IO' IA/IDE BUILDING PAPER LINE THAT AAAKES AAONEY FOR YOU

Becquse RICHKRAFT offers:

THE MOST COMPTETE tlNEf1e6 reinforced sheothing! You cqn sell the poper best suited woterproof poper to block lo your customer's needs.

THE MOST SIZES-3', 4', 5', 6',7', 8', qnd the big TEN FOOT ROLL. Unequolled for concrete curing, protection, ond oll oround construction qnd form use. Your conlroctors will like the l0'wide rolls, ovoiloble in Skufpruf, 264o, ond Medium grodes.

OTHER RICHKRAFT PRODUCTS

Duplex

Blqck 5heothing

Ffoshing-6" &9"

Polyethylene

Richbeod

. Richfoil

. Richkrofi 65 & 75 membrone popers

YOUR NEARBY RICHKMFT DISTRIBUTOR hos o complete inventory for your use. See him for detoils.

So-Cal Building Materials Co., Inc.

l22O Prcduce 5t.

los Angeles, Coliforniq

Serving the Counties of Los Angeles, Oronge, Riverside, Son Bernordino, Venluro, Sqntq Bqrbqro, Kern.

Pacific Cement & Aggregates, lnc.

Sqn Frqncisco - Oqklond

Stockton

Son Jose

Sqcromento

Fresno

Concord Colifornio

Richkraft Building Products Division

Alton Box Boord Co.

Alton, lllinois

American Products, lnc.

6(X) Eqst Horbor Slreet

Son Diego, Colifornio

Serving the Counties of Son ond lmperiol

California-Neyada Representative

Philip C. Pendleton

8Ol El Comino Reol

Menlo Pork, Coliforniq

Diego

Newly complefed heodquorterr of Thompson & Holme:. Lrd., of 255 Chonnel 51,, Son Froncisco. T&H i3 porent company of Dqvis Hordwood Compony, 2150 Ockdole Ave., Scn Froncicco.

R.olph Mqnnion ls Generql Monoger of Dqvis Hqrdwood

The appointment of Ralph Mannion as general manager of Davis Hardwood Company,2150 Oakdale Avenue, San Francisco, was announced last month by Duncan C. Pell, III, president of Thompson & Holmes, Ltd., parent company of the 50-year old hardwood distributing corlcern.

N,Iannion, a "young old-timer" in Bay Area hardwood and plyrn'ood distributing circles, has logged more than 15 years sales and executive experience with J.E. Higgins Lumber Company of San Francisco, and more recently operated a plywood distributing business of his own.

Shortly following his appointment, I'Iannion also disclosed Davis Hardwood's entry into the Douglas fir plywoocl field. Traditionally, the firm has handled foreign and domestic hardwood lumber and plywood. Davis Hardrvood is Northerr.r Califorr.ria reoresentative for Insular Lumber Company, tl.re leading producer of Philippine mahogany lumber.

With the company's entry into Douglas fir plywood, Mannion has ap- pointed Jim Vassallo as sales manager of that division. Jim has grown up in the lumber business, his father, Joe Vassallo, having operated a retail yard at the corner of Bayshore Blvd. ancl Industrial in San Frarrcisco under

the name of pany until a

Vassallo Lumber Comfew years ago.

Bill Woodin Appoinred Comptroller lslond fimber Compony

Announcement was made last month by Hal Von Breton, president of the Island Timber Company, Los Angeles, that his firm had named veteran lumberman Bill Woodin to the important post of comptroller of the import-export hardwood concern. Bill joined the Island Timber post August 1, 1961.

For the past 20 vears Bill Woodin has been idintified in lumber distribution and sales. He is active in social and civic affairs in his home town of Long Beach, where he resides with wife Norma. Bill is well known at all levels of the industry in both hardwood and softwood areas, foreign and domestic. He is a member of Los Angeles Hoo-Hoo club 2 and other fraternal organizations.

Duncon Pell, lll, generol nonoger (lefi), ond Rclph lr/lonnion, new of Dovis Hcrdwood Compony.

Wesfern Lumbermen Endorse Harvey Koll for Hoo-Hoo

Snark of the Universe

D. C. ESS]EY l#31675)

THERE'S NO DOUBT WHEN YOU DEAL WITH sltulill

0Ns

HARDWOODS FOR

EVERY PURPOSE!

HOO-HOO:

Jurisdiction Number 6 is unanimous in presenting the name of our member for the past two years on the Supreme Nine, Harvey Koll, as a candidate for the office of the Snark of the lJniverse for the Hoo-Hoo year of 1961-62.

I have known Harvey as a businessman for the past 45 years; as a young man he was associated witti his father in the Koll Planing Mill, founded in Los Angeles before the turn of the century, and has been active in lumber ever since.

Harvey has been very influential in promoting the principles of Hoo-Hoo in Southern California for the past many years. He is respected and admired for his untiring effort in the promotion of Hoo-Hoo expansion, ethics, and the program for "National Forest Products Week." For many years, with money and personal sacrifice, he has been a stimulating factor developing our LeRoy Boys' Home program, involving the expenditure of many thousands of dollars over the past 10 years.

Harvey is semi-retired and is blessed with the time, qualifications, willingness and resources to dedicate one year's time for the Order he loves-"lfoo-Ifoo !"

I join with hundreds of his friends, both local and national, in asking your support for his election at the Miami, Florida Convention for the office of the Snark of the lJniverse.

Dee Esslay (signed)

Summer Activities for L. A. Hoo-Hoo-Eftes

I\{ildred Dutton, publicity chairman for Los Angeles Hoo-Hoo-Ette Club $1, reports that the combined bolrds were entertained on July 29 by Peggy Mottola, new president, at her Fullerton home, and the change-over -from past to present officers was completed.

Continued support rvill be given by the club to the girls of Ramona High School. Donations of blankets, sheetslnd clothing are still needed.

The annual garden party of the group will be held on August 19 at the home of Lorraine Theetge,4130 West 60th Street, Los Angeles, from 1 to 4 p.m.

FOR MORE THAN A DECADE u'E HAVE BEEN OFFERING fl{E TRADE QUATITY PRODUCTS AND FAST, EFF|CIENT SERVICE.

ALt SPECIES OF FINE CAUNET WOODS . . OLD-OROWTH DOUGT/AS FIR FROM IUrEDFORD, OREGON . . . SPEC|AL REQUIREMENTS - WIDTH' IENGTHS, COLOR.S.

JUST MINUTES FROM SANTA ANA FREEWAY WITH FAST DETIVERY TO At[ SOUTHERN CATIFORNIA CITIES AND TOWNS

UNTIMITED SOURGE OF SUPPTY

WHOtEgAtE ONLY s H IruMCDN!5

ARDWOOD LUAABER CCDlUIPANY

8725 CLETA STREET DOWNEY, CALIFORNIA

P.O. BOX 48

SPruce 3-l9lO

Once q cusiomer, you qre olwcys o friend ond we oim to strenglhen rhor friendship through every ossociqtion.

HARVEY KOI.I

Everyone

Aliddlc row, from left: fouie Lorson

with these

too!

Bottom row, from left: Mr. ond Mrs. Ellrworth the missus. Righr: Bob Royrn€r, Porti

Dubs Dig in at Carmel

Dubs. Ltd.. Northern California's fraternal order of divot diggers, again scored a smash hit -;vith its Annual Outing over the weekend of Tune 16-18 at Carmel. over 80 lumbermen ancl their spouses being in attendance.

The annual affair was cl.rairmanned by Wendell Paquette, the tourt.rament played oll the Nfonterey Peninsula's beautiful Del Monte Golf & Country Club course, the "action" at nigl-rt taking place at Carmel's famed N{ark 'Ihomas Inn.

\Arith some 50 golfers participating in the annual tourney, the low gross positioll was swiped by Cloverdale lumberman Jim Maher, Art Bond Lumber Company, Mrs. Fenner (Bonnie) Angell, of Soquel, handil,n* won the low gross in the women's division. In the low r.ret divisions, Les Doddington, Bernie Barber & Associates, took the first flight; Louie Larson, Larson Ladder, came out on top in the second flight; IBMC's Jack Crar.re scoring low rret in the third flight. The two "hole-in-one" prizes rvere taken by Boldt Beacom's Charlie Beacom alld Tom Jacobsen, Sr., Sun Valley Lunlber Company.

Beckmon,

of

Following the Friday tournament, the Mark Thomas Inn took the spotlight as the thirsty ones and the golf widows convened for cocktails and a big evening of fun, including the awarding of prizes and dinner dancing.

The Annual Outing marks the completion of another big Dubs year, the past year under the guidance of outgoing prexy George Monnier. Monnier will vacate the president's chair at the club's annual election tournament at the San Jose Courrtry Club on July 2I.

Wqrd & Horrington Begin Conslruction

Construction began in July on the new retail lumber and home center in Garden Grove, California, for Ward & Harrington Lumber Company of Santa Ana. The new building and parking area cover more than 138,000 square feet and will have a staff of 34 under Manager Ted Schaefer.

Gil Ward is principal of the firm, and Larry Henderson general manager.

This will be the eighth facility for the progressive Ward & Harrington firm.

hod o greot Bob Roymcr ond his time qr fhe bride. Next: Dubs onnucl outing, os witnessed by rhese Bob llocfie ond Jim Moher in cction. Right:

pictures. Top row, from left: Mrs. Rogcr Schuyler, Jock ond Mrs. Crone. Noxl: Peerless lumbe/s Gron Geisert qnd lhe missu:.

Mrs. ond Al Soulogct. Right: "Utolf" Goboury (who kindly rupplicd

lqfoyctte deqler Tom Jocobrcn, Sr. Next: Peninsulo dcqlcr Bob Crosby ond king Bill Wroy ond Mrs. Wroy.

wirh Dr. cnd Mrs. Les Groms. Next: Carl us

printr) hod fun,

Stonding, Hugo Miller.

and Bill Kcene, Ev Lewis ond resr view Johnson, Redwood City corgo

It takes a new approach...

Ever get lost trying to get onto a new freeway? You have to take the right approach . one built especially for the new route.

You need a new approach, too, to reach today's market for forest products. The kind of approach offered by Oregon-Pacific.

We spend all our working hours in the fast traffic of modern marketing. Our knowledge, and the lessons we have learned, can be helpful to you. Why don't you take the new approach with Oregon-Pacific? Please contact us!

West's Firsr Moior Trqde Show

(Continued, trom Page 7)

laminated wood structures which are being put to many new, attractive, and practical uses in buildings of modern and traditional design.

In other displays of structural methods, Spotnails will show new truss plate nails and 2" T-nails in a demonstration of truss fabrication and new plastic coated staples for sheathing fastening. Power Line will demonstrate light and heavy-duty staple tools in FHA applications and truss plate operations as well as a new staple now under development for drywall application.

Ramset Fastening System's complete kit of craftsman's tools to accomplish more than 100 different fastening jobs, including setting studs in concrete or steel, will be displayed by Pacific Supply Co. Other Winchester-Western products to be exhibited include a complete line of Jobmaster powder-actuated tools, Sure-Drive hammers, -and Flite-Check tools, said to be capable of stopping a powerdriven fastener in its tracks.

Plan Hold Corp., manufacturer of vertical and ro11 filing equipment, expects to exhibit new model rolling stands and new style single sheet hangers, with self-adhesive strip already applied, for vertical filing of plans, artwork, vellums, tracings and other large sheet material. Stands feature an adjustable size rack for as many as 150 hangers.

Heavy equipment for builders and contractors will be shown by several exhibitors. The Sky Witch, a portable hydraulic lift for big loads, will be put through its paces by the Charles Machine Works. In the same display will be the Ditch Witch, a low cost rapid crawler trencher available with either digging teeth or digging chain, and the Hot Witch, an LP gas-fired asphalt roller for manual operation, which may be used with hot or cold mix.

International Harvester will show WBIE audiences two new tractors. one a crawler with Drott 4 in 1 shovel. and

the other a No. 3,10 wheel tractor equipped with Harlo fork lift.

How to cut time and labor costs-in building or demolition-is the keynote of American Pecco Corporation's display of advanced material handling equipment. Pebco Towercrane will be featured in various models. One of these construction giants attains a sheave height of 215' 6", reach of L07' 9", and can handle loads up to 18,700 lbs. Pecco's exhibit will also include horizontal shoring and more advanced construction equipment for contractors and builders.

This is but a partial run-down on the many exhibits which you will find at the Great 'Western Exhibit Center. Look for more news of this great Western Building Industries Exposition in forthcoming issues of The California Lumber Merchant. And make your plans now to be in attendance-the dates. October 7-10.

Gorey Firm Rebuilding Burned Yord

Large pole storage sheds are a part of the newly designed modern lumberyard now under construction at Garey Lumber Company, Pomona, California, which was partially destroyed by fire last month.

"Lumber will be stored under cover in these sheds," Herman Matisoff, owner, said. "Lumber inventories are being moved in and quantities of lumber, plywood and other materials are available now."

Poles for the large storage sheds are being furnished by San Antonio Pole Construction Company.

A new modern store building is under construction, to be completed in August, to provide complete lumber, hardwood and builders supply service, and to provide a new home planning center.

(Tell them ltou sou' it in The California Lumber Merchant)

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IIIIII

WESTERN BUILDING INDUSTRIES EXPOSITION

2216 South Hill Street, Los Angeles 7, Calilornia

Please send-complimentary attendance invitations to the l96l WBIE for distribution to our customers, employees and guests.

Modern Service and Merchandising Characferize Operation of San Gabriel Valley Lumber

fwo-Wqy Rodio f elephone Focility Encrbles Firm fo Reduce Cosf oJ Operofionlncresses Eliiciency and Ensures Ropid Delivery

QEVENTY-FIVE YEARS young

I and modern in every detail is the story lead best applied to the San Gabriel Valley Lumber Company, alert retail organization with yards serving the greater San Gabriel Valley in Arcadia, Irwindale and Temple Citv. California.

This constitutes a perimeter which has no boundary within a SO-mile radius because all salesmen, trucks and branch yards are in constant communication with management by two-way radio telephone. This is standard equipment in five trucks and three sales cars "and keeps us in direct touch with field personnel at all times," said executive officer, Warren Peterson.

This progressive retail organization was established early in 1887 in the small community of San Gabriel just a block from the Old Mission San Gabriel. It has been serving the home builder, contractor and industry since that time.

"Our firm has grown with our trade area and we have furnished much of the lumber and building materials which have turned this beautiful vallev of vineyards and citrus groves into a vast residential area housing more than a million people," said general manager Peterson.

Good housekeeping has been a major factor in the conduct of business affairs of the concern. Each retail yard is clean and well kept. "There is a place for everything aird everything is kept in its place," said assistant manager Bill Watson.

lVlodern new storage sheds, customer milling service and fresh paint is evi-

everywhere. All yards are spickand-span outside and inside the modern storage sheds.

By use of radio telephone in trucks and cars, "deadhead" mileage is held to a minimum. Trucks can be routed from one yard to another for fast pickup and delivery. Salesmen receive leads instantly-thus offering a faster, more efficient customer service. It also reduces the huge inventory because materials in short supply, and heavy demand, can be secured from any one of the three locations by speaking into the telephone directly to a mobile unit traveling anywhere in the community of Los Angeles-bedroom-cities served by this progressive retail firm.

"We offer a complete service to the

home remodeling and repair market, the week-end carpenter, contractorbuilder and the industrial users of lumber and allied building materials throughout the valley," said Warren Peterson.

Industry requires special attention to its needs and so does the contractor. that is why a flexible operation of sales control is necessary in the conduct of business, it was said. The 'Do-It-Yourself' weekend repairman can depend on instant delivery when in need of materials, including hardware and tools to complete the job.

The home offices and display rooms of San Gabriel Valley Lumber Company are modern in every detail. The walls are finished in beautiful paneling as permanent displays of the various species of hardwood wall surfacing offered by the dealer. Various tools to complete any job are available and hardware for every purpose is right at hand for immediate selection.

Special items may be secured from one store, or the other, when not available at the location where the customer happens to be shopping. This is all done by radio telephone and rerouting of equipment within minutes, it was said. The transmitting station at each On opposite poge thir monlago of vicwc ol Sqn Gobriel Volley lumbcr Compony illustrotcs thc modern qnd immqculate qppeorcnco of thc yordr ond focilitier-cerloinly o "musl" fcctor in today'r comp€titiv€ merchondiring. In photo ql top right ganerol monoger Worrcn Pelcrron point3 lo q disploy of o variely of merchondirc-tools, fixturor ond olher items-which oppcols to the do-it-yourtelf lrode, Here, indeed, is o retoil opcrolion which hos kept obreost of thc times-in oppcorsnca, in mon. qgemcnl qnd in rervicer ofrercd lo lhc public.

Generol monog€r Worren K. Peferson, cenlcr, wilh top ossistonts Bill Wotson, left, ond Jim Vqlentine. clent

,;,flv=,il,!:ffi#, lcftr tcrritory solesmon Jim N.xl: rqdio controllcd truck

Jrl611; this "Rodio Equipped" inrignio app€orc on oll five trucks ond fhrcc polc mokes poriblc the rodio tronrnirrion. Righf: d?:ver Frcnk Coppr.

Dinecn with his two-woy rodio telephone cor. with driver Alfrcd Fronco. Next: rhir 9O-foot lolcr csrt.

of the locations includes 90' poles which beam out the radio coverag'e from yard to yard, or direct, on a closed circuit surrounding the valley for 50 miles.

It takes a lot of doing and planning to keep the show on the road at San Gabriel Valley Lumber Company. First, there is a spur track which will accommodate five railroad cars at a time at the Arcadia yard, to keep material flowing to the five radio-controlled trucks for delivery. Three customer mills prepare the material on tl-re spot for fast service and 22 mobile units of yard equipment keep things humming eight hours a day-every day. All bf this is done by a total of 55 employes, most of them with 15 or more years of service, and all of them trained and experienced in lumber and its many uses.

Plywood Industry Heqrs Tolk of Upturn

(Continued, from Page 6)

I'm betting $150,000 that this house is going to catch on like fire with the public." Mitnick is building three models in New Jersey locations, backing them heavily with advertising and promotion.

Inventory of Parts

Taylor displayed a supplementary school model he said could be built from standard stock components developed for a new building system that rvill make it possible for suppliers to inventory building parts the same way they now stock lumber and plywood preces.

"One of the biggest problems facing overcrowded school districts is a shortage of classrooms. These designs will make it possible to put up needed classrooms quickly and economically and to move them with shifts in population," Taylor said.

Yes-although three quarters of a century old-this retail organization is long on experience, progressive in modern methods and aggressive in the "hard sell," which plays a big factor in the approach and guidance of young general manager Mlarren K. Peterson, who secured his early training at the

He pointed out the high quality of the construction method and described the research undertaken before designs were developed.

Ideal Testing Area

"School construction is all on a competitive bid basis," he pointed out. "So this is an ideal area to test a new building system. We know we are comPetitrve on Drlce.

"\A'e cin go fronr here into every area of light construction."

Lange said much of the confusion that has been holding back development of component systems has been caused by definitions. "Everybody is talking about something a little different when he says components."

Lange traced the developments that have produced the modern families of components, including those developed through DFPA research.

"This is the way building must go," he said. "You are far in front, now. But manufacturers of every other material are working feverishly-spending thousands of dollars-to catch up. To maintain your lead you have to keep working."

PFS Draws Paise

Plywood Fabricator Service, a DFPA affiliate founded to provide research, quality control aud promotional help to component fabricators, drew praise from Lange, lvho said the success of components depends "almost entirely on reliability."

He said PFS has done more to help g'uarantee reliability and quality in its short life than has been done by all efforts combined in the past.

Difford topped off the three-day meeting with a call for "more salesmanshiP-more merchandising."

Hard Sell Needed

"In our 25 years we've produced program after program aimed first at helping our customers, the industries that

University of California at Los Angeles as a major in business administratron.

"We always study and consider the needs of the customer and never try for the 'fast buck'-and we find this definitely pays off on the long pull," said Warren.

make use of our products. The most recent examDles are second homes and retirement hbmes. We've watched the competition grab them once we've created them," Difford said.

"These programs help our customers' sales and they help our sales. But to make sure we all get the most out of them, you've got to sell as hard as the association does. You've got to help builders and dealers use our products, help them learn about them. We aren't even aptr)roaching our potential."

John H. Martinson, vice president and general manager of Puget Sound Plywood, Inc., of Tacoma, \Mash., was elected president of the association and Jackson Beaman, president and sales manager of Southern Oregon Plywood at Grants Pass, was elected vice president.

Three New Members

K. L. Morrow, California division manager for U.S. Plywood Corp., and John Connors, general manager, Brookings, Ore., Plywood Corp., were reelected to the DFPA board of trustees.

Three new members are T. L. Bentley, general manager and sales manager, Anacortes, Wash., Veneer, Inc. ; Ehrman V. Giustina, vice president and operations manager, Giustina Veneer Co., Eugene, Ore., and Donald C. Jackson, assistant general manager, Timber Products Co., Medford, Ore.

Holdover members are E. C. Dwyer, vice president and general manager, Dwyer Lumber and Plywood Co., Portland, Ore. ; Kenneth Ford, president and treasurer, Roseburg, Ore., Lumber Co., and George H. Weyerhaeuser, vice president, lumber, plywood and timberland group, Weyerhaeuser Co., Tacoma, Wash.

Hove o FUNderful timetoltend Hoo-Hoo-tTOrh ANNUAT CONVEN:. T|ON in MiqmiSeptember l7-20l

[eft: Eill Wctson. ossislonl generol nqnqger, ot rcdio control tolking lo driver l5 miles owoy from home bose, Righr: officc orsislqnls Sheilo furner ond Mozolle Duke.

A corcfully-rcrcorched design for supplemenlory school clossrooms, the ftrst opplicotion of q new light construction componGnt syslom, wos unveiled for lhe ftrsl time ol the 25rh onnuol mceling of thc Douglos Fir Plywood Associolion. Stonley A. Toylor, DFPA fteld promotion direclor, is shown here wirh rhe model.

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G-P Chooses Southern California for First West Coasf Marketing

Southern California has been chosen for the West Coast debut of a completely new type of flooring, tough oak parquet only r/s-inch thick. It is to be marketed nationwide soon by the country's largest plywood maker.

Southern California distribution is being started immediately through local retail building material and floor covering dealers, according to Harold E,. Sand, Western regional manager for Georgia-Pacific Corp. at Pico Rivera, California.

The unusual new type of flooring is laminated factoryfinished oak as thin as linoleum, yet tough as heavy oak plank, Sand said.

Full-scale production has just been started in a new

plant under license by G-P, the developer aud patent holder.

Called "Georgia-Pacific Flexible Oak," the new hardwood tile actually is flexible. It permanently covers minor subfloor contours that can damage many other materials, Sand said.

A natural finish is actually baked on at the factory like the finish of a fine car. Developed by G-P research, it has undergone extensive laboratory and consumer testing for resistance to a long list of hazards, ranging from abrasion and hot water to extreme cold and most household chemicals.

The patented process includes flexing the hardwood to add even more dimensional stability to natural oak. Field testing of the 9x9-inch tiles has included both commercial and residential use.

in

It is being sold in this area at about 22 cents a tile, placing it in the same general price range as vinyl or vinyl asbestos, Sar-rd indicated.

The initial West Coast distribution is being made from G-P's Southern California warehouses, including Pico Rivera, North Hollywood and Riverside, through floor covering and building material dealers, Sand said.

Flooring application also has been simplified with a new one-coat quick adhesive that works equally well on concrete or plywood subfloors, he revealed.

(Continued, on Page 27)

The Notion's newest building moteriol, now making its W€3t Coqrt debut in this oreo qnd soon to be mcrketed from coosl lo coosl. is this entirely new concept in hardwood fooring. lt is lominoled fcclory-Gnished "Georgic-Pocific Flexible Ook" only 7e-inch rhick, yer tough as heovy plonkr. lt is being mads by o new "fiexing" process in 9x9-inch tiles ond ir being morkeled

Southern Cqlifornio rhrough building motericl qnd Coor covering deolers. Succesrful fteld testing hos been completed in privola homer, schools ond even in public build. ing lobbies.

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Revolution in Building Products on Way, Research Experts Say

D) EVOLUTIONARY changes in building materials and I\ components and in public concepts of housing and home decor may be expected in the next 15 to 20 years, declared building research experts meeting in lAlallingford,' Connecticut in late May.

These changes will be brought about by adaptation of a "tremendous backlog of scientific and technological knowledge" to building product research, which will :

(1) Lower relative costs in home construction;

(2) Give homeowners new dimensions in quality, serviceability, and comfort;

(3) Make feasible increased prefabrication, and especially prefabrication of module units and components; and

(4) Make practical many advanced types of innovations, such as paneling which heats, cools, or emits light, or nails that "grow" to the wood in which they are orlven.

Speaking at the Quantum Symposium on "New Materials for the Building and Construction Industry," both Dr. Clyde Williams, president of Clyde Williams and Company, Columbus, Ohio, and Dr. C. M. Doede, president of Quantum, Inc., Wallingford researcl-r laboratory, stressed that there is a vast reservoir of scientific knowledge that is applicable to building materials development. Much of this knowledge has been generated in governmental research and merely needs imaginative adaptation to cotnmercial products to set off a series of revolutionary changes in the building industry.

Both research leaders stated that the k.y to rapicl progress in the building industry is in the cross-fertilization or "wedding" of technologies. This means taking ideas from one science and matcl-ring them up with ideas from another to create novel solutions to oroblems.

"The most important ideas for new products-whether they be metal, wood, ceramics, plastics, or glass," Dr. Williams stated, "will likely come from technologies having no apparent relation to the industry in question." As a simplified example, he cited the age-old problem of developing better holding power in the common nail and said that the solution to this might well come from organic chemistry, where knowledge of the cross-linking of molecules might enable the production of nails that would gradually combine molecularly with wood fibers.

Dr. Williams told representatives of the building materials industry assembled for the symposium that "it is much too dangerous to depend upon innovation alone in your present line of products to sustain your business into the indefinite future. Whole lines of products can be made obsolete by some breakthrough on the part of your competitor. The building industry has been one of the most stable in respect to product obsolescence, but it is now showing evidence of an accelerated rate of change," he said.

Dr. Doede stated that application of existing scientific knowledge to building materials and products should enable the reduction of on-site labor costs and give the home buyer a better house for his money. He pictured a continuing series of "small increments" in building progress and cost reduction through the development of prefabricated assemblies and through ingeniously devised joining methods. To illustrate how ideas from remote technologies lead to improvements in building products, he cited Quantum's work in the development of "slippery" rubber as a possible valve stem packing for plumbing systems and as a possible weatherseal for windows and doors. This development, he said, resulted directly from work the laboratory had conducted on materials for missiles and the X-15 rocket ship.

(Continued, on Page 34)

1:?

THE NEWS IS OU!

DAVIS HARDWOOD COMPANY, DIVISION OF THOMPSON & HOIMES, [TD., IS PIEASED TO ANNOUNCE THE APPOINTMENT OF RATPH MANNION AS GENERAT MANAGER AND JIM VASSAIIO AS SATES MANAGER OF THE FIR

PTYWOOD D|VTSION ! DAYIS

HARDWOOD CO.

Division ot THON'TPSON & HOIMES, LTD.

2f5O Ookdole Avenue . SAN FRANCISCO . Mlssion T-O772

Member of Pacific CorxtWholesale Hardwood Distributors Association

(L.b. [\9',, j'tl{N n*0,...^.ltooL

TONY SAYS: "There is no substitute for experience. Our usell trained sales staff is on the alert to obtain those hard,-to-get items for IOUTHE RETAIL DEALER." Tony Marquez has been with MASON SUPPLIES' sales department for more than 16 years . . . that is why he says, 'There is absohrtelg no substitute for experience and knous hoto."

YOU CAN DEPEND ON US FOR Att QUATITY STANDARD BRAND ITEMS. . AVAIIABIE FOR lIYlttlEDlATE PICK-UP AND DEIIVERY . . Adiocent to All Freewoys

F-A.S-T Service

l'erlona,{,l

Joe Ransom, Ransom Brothers Lumber & Supply Co., Ramona, California, his wife and family, took a trip throughout the redwood highway area in northern California. They made the famous trip on the "Skunk" from Willits to Fort Bragg and this feature 'was one of the highlights of their trip.

It is reported from our San Diego representative 1hx1 porothy Roberts, wife of prominent Clif Roberts, is recovering from a recent illness which included a short hospital stay.

Carl Gavotto, well known wholesale lumberman of San Diego, and wife Mary, will cover the Hoo-Hoo Convention in Miami

next month. They will be joined by Los Angeles lum,ber people including: Mr. and Mrs. Harvey Koll, Dee Essley, and wife Ada, and Roy Stanton, Sr., and Mrs. Stanton. Joe Petrash is still thinking it over but it is thought the new "Snark" of Los Angeles Club 2 will also be on hand.

Wedding bells for Salinas dealer llomer M. HaSrward, head of the Homer T. Hayward Lumber Company chain, and his pretty bride, Nancy Eccles Hayward. The couple were married in Utah on July D, and are currently on a two months' honeymoon in the Orient.

Durable Plywood's Jim Dwan vacationed in Southern California and environs for the first two weeks of July.

Jackpot Joe Terrell spent a week in Los Angeles during the end of July attending

I(|(|K F(|R THIS BRAI{D When You Buy

PRESSURE TREATED TUMBER

to Lerrett Lumber Co. business. Joe and partner Gil Sissons recently started a stud mill at the Santa Rosa Airport which is aptly named Jackpot Lumber Company.

Frank'Crawford, head of F. M. Crawford Lumber Company, Ukiah, and Martyn Mason, owner of B & M Lumber Company, Sacramento and Ukiah, recently returned from Canada where they logged some good fishin' time while checking timber possibilities in the area.

Stanley Hulett has joined his dad, Leo Hulett, in directing the sales of Willits Redwood Products at Willits. Stan recently graduated from Stanford and for the past year has been connected with Ed Canton at Minneapolis.

Well-known East Bay lumberman, Kermit Noble, joined the sales force of Hedlund Lumber Sales last month according to salesmanager Matt Ryan- Formerly associated with American Forest Products at Newark, and more recently with General Box Distributors in Oakland, Kermit will establish a Bay Area sales office for Hedlund this month.

Pleasant Hill dealer John Pearson, owner of Pearson Lumber Company, signed on Jean Printz as his new bookkeeper last month.

Stan Eznekier, western division managet: of E. L. Bruce Co., Inc., has just returned from a week at Memphis headquarters where he conferred with company officials regarding the rebuilding of the company's Oakland warehouse which was leveled bv fire on July 22.

Several recent changes to the sales force of Building Materiai Distributors include the addition of Jim Miner and Alvin Schnider to the staff, and the transfer of Donald Koch from BMD's Sacramento warehouse to its Fresno operation. Miner joins BMD after eight years with U. S. Plywood at Sacramento and will work out of the company's Stockton headquarters. Schneider, formerly associated with Lumber Dealers Material Company at Santa Rosa, will also headquarter at Stockton.

Phil Gilbert, manager Coos Head Plywood & Lumber, Wilmington, California, and Mrs. Gilbert attended the wedding of their daughter Barbara at Los Alamos, New Mexico, last month. Barbara is now Mrs. Edmond K. Storms.

Gene Courchaine of Jamb Dandy Lumber Company, Whittier, California, seen strolling down Market Street in San Francisco with his wife and children last month.

Charles Peirce and wife vacationing in the Redwood Highway area during July. Charlie is a veteran lumberman in the California area.

Harold Wagner has been appointed manager of the J. W. Copeland Yards branch at 1765 North Riverside Avenue, Medford, Oregon. Harold was formerly with the company's lumberyard at 6'636 North Albina, Portland, where W. R. Redman will take his place.

Peninsula lumberman Paul Merner flew to Europe during mid-July for a six weeks vacation and sight-seeing safari.

Dick Leitch was recently named manager of Copeland Lumber Yards' Prosser, Washingtorr, branch at 6th and Bennett Streets.

G-P Chooses Soufhern Cqlifornio

(Continueil trorn Page 22)

The improved laying system developed by G-P uses a "double-bond" adhesive that is poured directly onto the untiled floor from a self-sealing ian equipped with a new snap-on handle. Savings in both time and adhesive are claimed for the method.

IJnusual rrt-inch thickness of the flexed hardwood is said to make laying and fitting extremely easy. It matches thickness of most standard kitchen and bathroom floor coverings to eliminate extra cost of underlayment normally needed in those areas to bring linoleum and'tile floors up to thickness of ordinary hardr,vood flooring, Sand explained.

Distribution in other parts of the U.S. by Georgia-Pacific will progress area by area during the next ferv months as production increases, the announcement indicated.

Ted Schifoni From New Mexico Visirs Prominent Hoo.Hoo in Los Angeles

Ted Schifani, prominent New Mexico lumberman, was in Southern California early this month campaigning for the election of Vaughn Justus, Albuquerque fltait< Cat, for a 1961-62 seat on the Supreme Nine of tne Concatenated Order of Hoo-Hoo International.

While in the southland Ted visited with Harvev Koll. Dee Essley ancl other active Hoo-Hoo members. He also visited Disneyland, the horse races and south of the border. Ted is associated with the New Mexico Timber Corooration, Albuquerque, and is active througout the staie in lumber sales and civic affairs

^ Ted will be pushing candidate Vaughn Justus come this September in Miami and at the same time will support the election of. Harvey Koll to the high office of Snari< of the Universe. it was said.

ilV 6]a4o/Iifp Sfsrnl

1 By JockDionne o

The Lighr Brigode

It was announced that there would be a public hearine before th_e City Council on the proposition of the loca-i Electric Light Company to considerably increase their rates, and the citizens had turned out in iarge numbers to protest.

_ .In beginning the hearing, the attorney for the Electric T.ight Comp?nyz ? very eloquent gentleman, began a very strong plea for his clients and the-ir demands, a-nd worded it as follows:

"I desire to call your attention to the fact that this Electric Light Company has worked hand in hand with the citizens of this beautiful city in their every effort toward civic betterment and supremacy, has been actively associated with e_v_ery llovement made for the good of this commonwealth, and has left no stone unturnedlo helo make this city bigger and better. It has not been simply a service station in the city, but has been an ardent and active worker of a most unselfish character, intermingling its own efforts with those of this city in such a manier is to make it one of the strongest faciors in our civic life. So much has this Electric Light Company done for the good of this city of ours that I-might iri ali justice point t"o its yor\.1 and quote the most Jamous words of the great LOrO I ennYson. tO Sav-

"Honor ih" right 6rigade',-

And just then a booming baritone from the citizens' corner..ANDinterjectedOH ! ! WHAT A CHARGE THEY MADE !!"

Large diversiffed stocks of foreign and domestic hardwoods -our yard.

Prompt delivery by our trucks

o Immediate service on "will calls"

o Complete milling facilities

o New, modern dry kilns

o Centrally located

o Competitively priced

DOOR

5 QUALITY DOO

Ihe new "Challoner" #723 Door Units installed at Artesia Door Company are designed to speed up prc duction of high quality d00rs in every phase of the operation. "Challoner" basic machines are constructed with thlee posts instead of the usual two, which allows a more flexible arrangement of the cutting stations, and makes r00m for the installation of more units. Eqripped with a combination sander-polishel unit, the first machine gives a furniture smooth finish to the door edges, and all necessary units are equipped with tilting mechanisms lor running pre-fit doors. Each door is fed through the machines by a modern VeeType Chain with every link a center link, nuch improved over older types.

Artesia's new "Challoner" #123 Door Sizer Units are geared to turn out 25t10 to 3500 doors pel cight hour shift, a rate ol about five doors per minute. An automatic gate type transfer mechanism allows both machines to run continuously when properly synchronized, allowing the number one machine to be fed with relatively n0 gaps. This prevents doors from piling up in a hopper and also prevents scratching. Artesia's modernized process sayes time, labor, and money. The money saved is passed on to Y(lU on the price of your doors.

Grone & Co. Now Under One Ownership

Charles H. Matheny, partner since 1943 in ihe business of Crane & Co., Los Angeles, has announced that he has purchased the assets of his partner, Fred B. Crane, and that he and his son, James C. N{atheny, will continue the management of the company.

Crane and Co. is the largest labor contractor in the southland, specializing in lumber car unloading and lumber handling and sorting.

Nlatheny, a professional football player with the C-hicago Cardinals and Toronto Argonauti, irung up his cleat: last_ year to take over office management-and run the Car Unloading business in the absence of NIr. Crane.

Charles Matheny has been active in the business since the beginning of the original company-Inland Stevedore Company. Crane and Mitheny sold or.tt th"i. interests to Inland Stevedore in 1945 and ihen formed the Crane & Co. Agency.

For the past 18 years, Crane & Co. has published a printed price list to the lumber industry in the Los Angeles and_Orange Counties, setting forth rates per thousand for lumber handling and car unloading.

"The lumber industry has made good use of our services, fixing -their handling costs one year in advance by using our labor services," states Charles IVlatheny. "Employeri have saved countless dollars in eliminating excess libor from their payrolls, by use of the union men they order from us. Thousands of dollars have been saved. too. on their state employment taxes on their gross payrolls-because the employers have been able to maintain a minimum tax contribution rate by use of our contracting labor service instead of hiring extra hands that soon had 1o be laid off."

_ Chuck Matheny and his son, James, are on the phones five days. per week, seven a.m. to five p.m., filling brders and sending the labor the customers select from th-e labor pool. Phone number: CApitol 2-8143.

Crane & Co., located at 5143 geles, announces that its new the mail by August 15.

Alhambra Avenue. Los An196l-62 price list will be in

Vic Roth Opens Ooklond Wqrehouse

With the idea of diversifying and more closely aligning his operation to the needs ol the smaller ret;il lu;be-r dealer, Kensington wholesaler Vic Roth recently opened warehouse facilities in Oakland, where he will -maintain inventories of several new lines including: Shastawood Pre-finished Wall Paneling and Fertimulch, both produced by Scott Lumber Company, Inc., of Burney, Califoinia; and California hardwood_plywood and solid haldwood paneling, produced by Hyde Timber Company, of Arcata.

Shastawood is manufactured in 14-combinations of colors, yo"q? a.nd styles and is packaged for easy handling and installation in 7, 8, and 10 foot lengths, six pieceJ to a package, enough to cover a wall area four feet wide. Matching moulding is available, no painting is necessary, no nails show and "Paracote" finish is completely washable.

Fertimulch is known as "nature's own humus blanket.,, Th-is .rich, organic material combines with the soil to pro- vide.id.ul growilg conditions, holding water in sandy joils and improving drainage in heavy clays. The product js also poqula-rly used for patio and playground covering.

California hardwood plywood -aid solid paneling pro- duced by. Hyde Timber Company is among -the firii iver commercially marketed from California's huge 6 billion foot reserve of hardwood timber. AvailablJ in several species, including madrone, tan and black oak, walnut, Syrtle and_ chinquapin, veneer and moulding samples may be obtained at Triangle Lumber Company.

.Roth, who started Triangle Lumbir io-prtty in 1947, will continue to lvholesale redwood. fir and piire on a direct mill basis plus operating his new distribution setup.

Wl[LlTS, CAtlt. Speciolizing in on.the.iob deliveries for Northern Cqlifornio deolers

Marw,facturers of QUALITY prodacts

B

for Every Purpose

PONDEROSA

PLASTER

WARDROBE

RABBETED

FACEJAMBS

Cut-to-Size

lnterior

The Pqroble of the Comels

We sojourned in Egypt, I and Keturah, and we rode on donkeys, and also on camels. Now, of all the beasts that ever were made, the camel is the most ungainly and preposterous, and also the most picturesque. And he taketh himself very seriously.

And we beheld a string of five camels that belonged in one caravan, and they were tethered every one to the camel in front of him. But the foremost of the camels had on a halter that was tied to the saddle of a donkey.

And I spake unto the man of Arabia who had the camels, and inquired of him how he managed it.

- And he said, each camel followeth the one in front and asketh no questions. And I come after, and prod up the last camel.

And I said, doth not the first camel consider that there is no other camel in front of him, but only an ass?

And he answered, Nay, for the first camel is blind, and knoweth only that there is a pull at his halter. And every other camel followeth as he is led, and I prod up the hindermost one.

And I inquired, how about the donkey?

And he said, the donkey is too stupid to do anything but keep straight on, and he hath been often over the road. And I said unto Keturah, behold a picture of human life, for on this fashion have the processions of the ages largely been formed. For there be few men who ask otherwise than how the next in front is going, and they blindly follow, each in the track of those who have gone before.

And Keturah said, but how about the leader?

And I said, that is the profoundest secret of history; for often he who seemed to be the leader was really behind the whole procession, and at the head was nothing more sensible than a donkey.

Adjustable self locking "steps" are held securely by gravity tension supporting and separating plywood stacks or other mateiial as deep and as high as desired.

The fools make the fashions, and wise men follow them. For so long as the world is content with the kind of leadership that now doth guide the fashions in clothes, politics and such like, the donkey will not lack for occupation.

Best by Tesr

The. English class of a certain colored school had to write an essay on 'the most useful animal,' and then read it aloud.

Roosevelt Cheek's essay read as follows:

"De mos' usefullest animal dar is is the chickens, fur yo' can cotch dem wid de leastest ob troubles on de darkest ob de nights, an' dey kin be et bofe befo' dey is bawn an' afteh dey is daid."

And He Srill Thoughr So

This country's going straight to hell, My grandad told me so.

The old gent ought to know.

I asked him why he was so sure;

He said long years and years agoHis grandad told him so.

-American Legion Weekly Thqt's How

Those whom the gods would destroy they first make mad -about a woman.

Then SHE finishes the job.

A Modern Soliloquy

(With due respects to Hamlet and William Shakespeare)

To appease, or not to appease: that is the question:

Whether 'tis nobler in this country to suffer

The insults and cold wars of outrageous Russia,

Or to take arms against Castro and Red China

And by opposing, end them? To compromise: to sleep

No more; and by a sleep to say we end

The heartache and the thousand natural taxes

That flesh is heir to, 'tis a consummation

Devoutly to be wish'd. To die, to sleep;

To sleep: perchance to dream: ay, there's the rub;

For in that sleep communism what dreams may come

When we have shuffied off freedom's coil, Must give us pause. There's the respect

That makes calamity of such a life;

For who would bear the whips and scorns of time, The oppressor's wrong, the proud man's contumely, The pangs of dispriz'd love, the law's delay, The insolence of office and the spurns That patient merit of the unworthy takes, When he himself might his quietus make With a bare knife? Who would such things bear Under that dread of something called communism, The undiscovered country from whose bourn No traveller returns, puzzles the will And makes us rather bear those ills we have Than to fly to that we know not of ?

Thus conscience does make cowards of us all:

And thus the native apathy of resolution

Is sicklied o'er with the pale cast of thought, And enterprises of little strength and importance

With this regard their currents turn away, And lose the name and necessity of action.

-Mike Cullinan

fl2 yEeRS oil CEUFORME SnREET

rNvHfu3w ul8wnl uNuorrrvJ

We're going topsy-lurvy over Nqlionql foresl Products

\tlfeek, October l5-2t !

Revolution In Building Products

In the forests of coastal Red Cedar often survives weather. Little wonder.

British Columbia, the giant centuries of time, wind and then, that lumber cut from this naturally timeless wood will beautify and protect homes in the most severe climates for decades more.

ITS BEAUTY IS AGED.IN.THE.WOOD:

(Continueil from Page 24)

The president of Quantum-which laboratory specializes in advanced concepts in materials and components engi- neering-stated that homes in the future might well be heated, cooled, and lighted by electrically powered paneling embodying principles already fairly well understood by science. He envisioned glass windows that would either transmit or act as a barrier to light according to how a control knob is turned. Composite materials which simultaneously provide the "framing," enclosure, weather-resistance, exterior finish, and insulation for walls and roofs are almost a certaintv. he said.

Other speakers at the symposium included Harold D. lfauf, dean, School of Architecture, Rensselaer Polytechnic Institute; Stanley A. Orr, technical staff assistant, U.S. Steel Corporation; S. T. Williams, president Scovill Manufacturing Company; Albert G. Barrows, executive director, Concrete Masonry Institute; and M. F. X. Gigliotti, assist- qnt director of engineering, Plastics Division, Monsanto Chemical Company.

After the new state of Alaska gets through selecting the 103 million acres of land "willed" to it in the statehood law, the federal government will still have abort 275 million acres left uo there.

Innovqtion In Storoge Rock Design

The American Metal Products Company of Detroit announces an innovation in the design of a storage rack for plywood and wall board. The material is kept on a special pallet made of rugged square tubing. The pallet is supported on short cantilever arms that are quickly attached to the Slide-n-Lock posts (see inset). Each upright frame has three posts so that the pallets are supported at six places.

This design saves space by eliminating the "full length" stringer (except at the top and bottom level where they serve as tie bars). Notice how the fork guides, under the pallet, occupy the space where the stringer would normally be (see illustration).

The cantilever arms are attached without bolting and are quickly adjusted to any new leve1.

Manufactured by: BRITISH C()TUMBIA TOREST PR(IDUCTS TIMIIII,, VANC0UVER, B.C.

MacMlt[AN & BL0EDEI LIM|IE!!, VANC0UVER, B.C.

Now f,ol slorcgc rcck for plywood.rnd wollboord of rquore lubing by Arnorlcoo i/lctql Producr of Dctroit.

Pnooucrs

R. ftl "bb'r Sleitedohl Appointed Donover Monoger For Southlond

Announcement has been made that R. M. "Bob" Slettedahl, prominent in the lumber industry throughout the West for many years, has been named to manage Donover Company interests in Southern California, with headquarters at the firm's Montebello distribution yard. He succeeds popular Bill Calhoun. who retired to travel on July l

Bob Slettedahl has been identified with lumber production, distribution and sales for the past quarter century. He gained his vast knowledge of lumber at all levels of the industry in the Pacific Northwest. He worked in timber production in the State of Washington and continued his education in retail and wholesale sales. He knows dealers' problems and is ready to serve them.

Don "Sully" Sullivan, who is well known to all southland dealers. has

been placed in charge of wholesale sales for this pioneer lumber concern at the Montebello concentration vard. and popular Andy Donovan will-continue to cover the Southern California and Arizona trade.

"f am fully aware of the many problems that face the retail dealer todav. as I spent more than 18 years in this phase of the business in Southwest Washington," said Bob Slettedahl. '1The dealers will find that Donover Company is on their side. This wholesale organization has been offering service to retailers for the past 60 years."

Hollow Tree Adds Gene Meqdows to Stofr

Gene Meadows, well-known throughout the Redwood Region from his recent work as a California Redwood Association grader, joined the sales force of Hollow Tree Redwood Company in Ukiah on August 1, according to president Max Barnette.

Born in West Virginia, Gene served with the Navy during WWII and shortly after his discharge joined The Pacific Lumber Company at Scotia. He remained with Pacific for over l0 years, working first in the woods and later at Scotia where he served in a managerial capacity.

Meadows will assist Shirley Brown in the California market while Ken Schmidke will continue to devote full time to Hollow Tree's eastern business.

Eostside Lumber (Phoenix) Now 24rh $reet Lumber

The purchase of Eastside Lumber Company, 3300 North 24th Street, Phoenix, Arizona, by Dave Batt was announced last month. The yard. which was formerly owned and operated by Jim Fike, has just opened for business after a complete remodeling job and inventory expansion under the new ownership.

Quality Lumber with Relioble Service

OBITUARY

Robert F. "Bob" Kreisler, age 52, died July 23rd at St. Vincent's Hospital. For the past seven years he was secretary-treasurer of Far West Fir Sales.

Mr. Kreisler began his lumber career by selling building materials to dealers with Dant and Russell in the late 30's. Later he became sales manager of the Dant and Russel firm. Several years later he took a position with Frambies and Charlie Kendall in Wholesale Lumber. He joined West Oregon Lumber in 1950 and remained with the firm until 1954 when the coml>any was liquidated. tr4r. Kreisler then took part in organizing Far West Sales in the latter months of 1954.

He is survived by his widow, trfartha, and two sons, Rickey and Buddy.

Educqtionql Course Offered

With Roy J. Pence, UCLA Associate Specialist in Entomology and Technical Advisor to the Pcst Control Operators of California as instructor, IJniversity of California Extension on September 2l will open an evening course in Structural Pest Control.

The course of 18 weekly meetings will be held Thursdays at 7:30 p.m. in the Physics Building, Rm. 184, on the UCLA camptls.

It is primarily designed to provide the pertinent inf ormation necessary for proficiency in all fields of the "structural" or household pest control industry. Although insect pests, fungi and rodents will make up the bulk of the stuclies, important laws, the structural phases of control methocls, equipment, public rclations and other closely allied subjects rvill be cliscussed, according to Mr. Pence.

Open to general pub'lic enrollment, it is one of several hundred aclult courses opening at UCLA and other centers during the week of September 18. Free catalogues are available on request to the offices of University Extension, UCLA (BR 2-6161, station 721).

Commerciql Sfcrndord lssu,ed For Weslern Soflwood Plywood

A printed edition of Commercial Standard CSl22-60, Western Softwood Plywood is now available, according to the Commodity Stanclards Division, Office of Technical Services, Business and Defense Services Administration, U.S. Department of Commerce, Waslrington 25, D.C.

This revision covers the principal grades of Interior type, Exterior type, and overlaid Western softwood plywood other than "Coast type" Douglas fir, Western larch, and the Western pines. It also covers structural gracles of recl and white lauan hardwood ply-

wood and the grades of red alder and Western poplar as commonly utilized by West Coast plywood manufacturers. Includecl are tests, standard sizes, size tolerances, markirrg and certification, and nomenclature and definitions.

C5122-60, the 4th edition of the Commercial Standard, was initiated by the Douglas F-ir Plywood Association and has been entlorsed by a representative crossscction of the industry. Copies may be purchased from the Superintendent of Documents, U.S. Government Printing Office, Washington 25, D.C., price 15 cents.

This Moy Promote Sqles

A full-color envelope stuffer outlining the Leigh line of range hoods and ventilating fans has just been introduced.

The stuffer uses color freely, both in overall design and product illustration. Features are outlined in brief, ordering information and air delivery specifications are listed for each fan and range hood. The stufter also gives a quick run-down of the Leigh line of built-in electric wall clocks.

For a free copy of the new Leigh Range Hood and Ventilating Fan Stuffer, write to: Leigh Building Products, Division of Air Control Products, Inc., Coopersville, Michigan, and ask for bulletin 296-L.

Stun[ur! Tumter @ompnn?, Ilnt.

5UGAR, PINE INGENSE CEDAR

8733 Sunser Blvd.

lor Angcles 46' Co,lll. Olccrndcr 5-715l

PONDEROSA PINE WHITE FIR

Town & Country Villoge Polo Alto, Californio DAvenport 6-9669

ReprescntingPickcringLvmbcrCorp,and Wcsf Side Lumber Co.ond other RefiobfeSources

FEATHER

Potent No. 2633611 R€gi.tered No.5679ll

a revolutionary new machane process that front, back and edge primes cedar siding with famous Cabot's Ranch House Hues.

Saves costly on-site finishing because you deliver pre-stained siding direct to the jobready for immediate application.

Solana Brand "Cabotized" Cedar Siding lasts longer looks better . saves time and money!

SOLANA IS PRE.SELLING YOUR CUSTOMERS!

.Ed. Hearne, Solana's Los Angeles-area representative, is personally talking to architects, designers, contractors and builders in the L.A. area in a big sales development program designed to build business for you. All sales are through established local retail lumber dealers only.

"Solana Brand" is the trademark of genuine "Cabot- ized" Pre.Stained Cedar Siding manufactured by:

WEATHERTIGHT O SIAAPIE TO INSTAII

. EASY TO OPERATE O ECONOMICAT AVAILABTE IN ALt S!ZEs

lAonufoclured solely by

SPECIATIZING IN INDUSTRIAT CR,ATING M'ITERIAIS Qreat

Wefiern ^(n*be, Corporotion

Bruce Oakland Warehouse Burns

Reopens in Temporary Quarters

_ A roaring four-alarm fire early on Saturday, July 22, destroyed the Oakland, California warehouse of E. L. Bruce Company. It has been reported that the damage to stores and equipment is in excess of $600,000.

The fire, which was fought by 60 firemen, apparently started in the office of the firm at the West 12th Street end of the warehouse and spread rapidly into stacks of lumber.

The city-block-long warehouse and its contents was a total loss.

Two small warehouses fronting on East 14th Street were saved.

Stan Eznekier, head of Bruce's West Coast Division, advises that temporary headquarters were opened the following Monday morning in a warehouse just across the street -4635 East 12th Street.

Two nearby "good neighbors"-Eureka Mill & Lumber and Bay City Lumber Company-each loaned trucks to help out in salvage and clearence work. -: ""1

Thc fourolorm firc at thc E. [, Bruce Ooklond worchourc reruhed in complctc lors of rfock ond cquipmcnt 03 avidcnccd by thcrc photos. An cntirc city block wos levelled, In the photo, botton right, ir chown the lc mporrrry hcodquorlcrs which wor openod, within two doyr, acro3s lha 3lroel ot 4635 Eo3r l2rh 5r., Oqklond.

l, W;ll;ont. Botle Co*pana

[nporters and Brokers -

PLYWOOD & LUMBER From the Orient

HEpublic 1{726 O 1996 West Washington Blod. O Los Angeles 78, Cakfornia

GLqdstone 4-t831

GARDEI\ LAI\D CO. LTD.

Pqcific Pqlisqdes

GRqnite &199r

Owners & Developers of Weslridge Riviero-Cqstellommore Mesq ond Yorbo lindo Ronch & Counfry Club Esfotes hove exponded ond now hqs its brqnch ofiices in Brenfwood villoge-hondling Reol Estote & Generol Brokeroge. DON R. PHILIPS, Sr., now qs566iqgsd-wiih offices ot 149 Bcrringlon Ploce los Angeles 49, Colif.

17315 Sunset Blvd.

BRodshow 2-5t 53

Harbor Lumber CompnilIo Ine.

DouglasFir . Whita Fir

llVeslern Pines . Redwood Specifled Cut Stock

Whol"dolert of Wedt Coat gorett Froluctt

We cln .help you on all of your requirements, particularly those diffcult specifcations such as Schl.ol jobs, -supermarkets, etc., which ball for specified long.lenghs and wide_ widthi of Constr & Btr .'so send us all bf your inquiries for Prompt Gompetitive Ouotations.

POWEII ot EIIBI\RCADERO . SAN FRANCISCO lt, CALIF. PHONE yUkon 2-9727

Ttllx SF 945

ASSOCIATED REDWOOD [IIttS

P.O. Box 598 - Arcoto, Colifornio

From Relioble Mills

Bill Brcuning

REDWOOD, FIR ond PINE

DIRECT RAIL or IRUCK & TRAIIER SHIPftTENTS

Downey, Colif.

TWX: ARC43 Spruce 3-4621

Phone: VAndyke 2-2416

Direct: VAndyke 2-2202

WAlnur 9-2176

Rolph Srefien o Corl Duproy

.elrlnlten Earr[ 7rwrcjil ^goa/d Uiil4ord Selaq 4oz

OAK, BEECH, ond MAPLE FIOORING

Brodley Unit Wood Block Flooring Higgins lqminqted Block Flooring Oqk Threshold crnd Sill Truck Body lumber qnd Stqkes Cedqr Closet lining

GALLEHER HARDWOOD CO.

&*ber Jdauling

Check our Lumber Houling Rotes fo Clork County, Nevodo covers Los Vegos, Boulder-Henderson oreo ALSO OUR LOCAL RATESEXPERIENCED PERSONNETPROMPT SERVICE

New Yqrd for Buckeye, Arizono

Buckeye Lumber & Supply Cornpany, 508 North 4th Street, Buckeye, Arizona, of6cially opened its doors for business on August 1. Occupyir.rg an acre of property near the center of town, the new operatiou is a ground-up ventrlre inclucling a brand-new showroom, lumber she<1 and equipment. Ca.tering principally to the shoulder trade, Bnckeye Lumber & Supply is orvued by Clemie Arnold who has been active in local building circles for the past 6 years.

Bill Colhoun Retires

Bill Calhoun, formerly southland manager for Donover Compauy, wholesale distributors of lurnber. X'fontebello, California, retire<l last month to do a little traveling ancl fishing. Before really getting clou'n to loafing in a serious lranner Cal ancl wife Helen are going to tonr the United States by auto; later in the year a trip abroad is olanned.

Don "Sully" Sullivan, veteran wholesale lumber salesman, has been selected to handle the wholesale department of the firm, according to an announcement made by R. M. "Bob" Sletteclal-rl, recently named general manager for tl.re southwest district.

Diomond Notionql Opens New Atwqter Instqllqrion

Diamond National Corporation previerved its brand-new Atwater building materials center with a big threeclay grand opening, July 13-15. Patterned after the company's new yard and store layouts at Concord and Fairfield, the new installation is located on the site of the old yard which was torn clown to make way for the "New Look" whicb is gradually replacing the company's chair.r of venerable "rnttzzle loading" yards throughout Northern California.

Skipper of the newest addition to l)iamond's nerv fleet is Vernon "Skip" Gilbertson.

Diamond National is currently in the midst of another brand-new installation at Roseville, California. Approximate completion date for this yard has been set for early September.

Mellow Hoppy Troubcrdoor Chlmes fhot Grociously Soy, "Welcome To Our Home" By Miomi Ccrey

A new full-color, 8-page catalog presents the new line of Miami-Carey Troubadoor Chimes manufactured by the Miami Cabinet Division, The Philip Carey Mfg. Co., Middletown, Ohio. Featured in this new catalog, which is virtually set to music by the unique background art theme, are striking new Chapel Chord Tone Chimes and the nonelectric chimes available in either turn or pushbutton styles.

Along with dimensions and color data the new Troubadoor Chimes catalog is complete with information on Miami-Carey pushbuttons, bells, buzzers and transformers.

The new catalog (Form 6488) may be obtained from authorized Carey and MiamiCarey dealers and distributors at Carey District Offices, or by writing the Miami Cabinet Division, The Philip Carey Mfg. Co., Middletown. Ohio.

Better Call Sierra"

C(D.

TWENTY-FII'E YEATTS AGO TODAY

The sawmill of the Oregon-American Lumber Corporation at Vernonia, Oregon, started operation July 20 after being shut down for five years. F. R. Olin is president of the corporation, and J. Walter Vaughn is sales manag'er.

The California Redwood Association for the week ended August I reported production from 13 mills as 9,666,000 feet; shipments, 9,310,000 feet; and orders, 8,341,000 feet.

E. F. Lankenau has joined the sales stalT of the San Pedro Lumber Company and is calling on the retail trade in the Los Angeles tetritory.

W. W. Wheatly has been appointed manager of the Harbor division of Graham Brothers, Inc., Long Beach distributors of building materials.

W. T. Spears has been appointed secretal'y of the Riverside Lumber Association. He was formerly secretary of the Building Service Bureau at El Centro.

J. H. "Jerry" Stutz, for many years with Coos Bay Lumber Company, and for the last eight years with Chas. R. McCormick Lumber Company in the San Joaquin Valley territory, is now with the Campbell-Moore Lumber Company of Portland, Oregon, as

salesman in the San Joaquin and Sacramento Valleys.

Walter Hardwick, owner of the Dinuba Lumber Company, Dinuba, and Mrs. Hardwick have returned from a three months' trip in the East.

Lyman Taft, Hammond Lumber Company, Los Angeles, completed a trip to the pine mills in the Klamath Falls, Oregon district.

Frost Hardwood Lumber Company of Sarr Diego has completed its new yard addition, an outside lumber drying and storage yar<l which adds approximately 20,000 square feet to the plant. Owner Albert A. Frost plans the installation of an electric loading crane in the near future. Meryl P. Bennett is manager of the company.

C. I. Courtney, former manag.er of South Sound Lumber Sales, Seattle, his opened a whoiesale lum'ber business in Seattle, under: the name of Courtney Lurnber Con-rpany.

N. H. Huey has opened an office in Omaha, Nebraska for the Oregon Lumber Company of Baker, Oregon, and is district sales manager for fowa, Kansas, I\dinnesota, Missouri. Nebraska. Oklahoma and Texas.

T. B. Lawrence, Lawrence-Philips Lum-

ber Company, Los Angeles, and Mrs. Lawrence have been on a combined business and pleasure trip to the Northwest.

Walter Koll, A. J. Koll Planing MiU, Ltd., Los Angeles, and Mrs. Koll have returned from a month's trip to the East.

Badewitz Joins Willomette Valley

Jack Badewitz has joined the Willamette Valley Lumtrer Company, Dallas, Oregon, as assistant sales manager, according to Ward E. Moore, ge4eral sales manager.

A native of Buffalo, New York, Badewitz, 30, has had six years experience in the buying and selling of lumber and wood products. Five of these were with the Babcock Lumber Company, Pittsburgh, Pa., a large Eastern wholesaler, and one was with U.S. Plywood Corp., at Buffalo, N. Y.

He was graduated from Syracuse University in 1953, with a major in forestry, and spent two years in the U.S. Army.

"We feel quite fortunate to have a man like Badewitz, with his background in the lumber industry, join our organization," said Moore. Badewitz will maintain residence in Dallas. His duties will primarily be devoted to lumber sales throuehout the nation.

Stuart Jones

Dick Hoover

PIN

Western Red Cedqr Lumber Association Presenfs New Producl Literqlure

TNI[ilGTE I.UTTBEN G0.

WIIOT.FSAIf, DISTRIBUTORS

Prefinished Wcll Paneling cnd Calilornicr Hcrrdwoods

264 Arlington Avenue, Ker:singrt ort 7, Calilornia

Phone LAndsccrpe 4-9595 -Teletype OA 262

Five new pieces of product literature, representing a brand new literature production master plan, have just been produced by the Western Red Cedar Lumber Association.

The new material, totaling 14 pages in all, deals with Western Red Cedar Paneling, Finishing, Tongue and Groove, Paneling Patterns & Finishes, and Channel. Cornbined they fornr the most cotnplete information package ever assembled on Western Red Ceclar paneling patterns, application and finishing techniques.

Each piece typifies, in format and area coverage, a single major category of WRCLA's new three category naster plan. Further development of the plarr is currently underway according to WRCLA.

WRCLA Trade Promotion Chairman, M. C. Jennings, reports that the new matertal represents nany long months of research and planning. He points out that the straight forward format, illustrations, tables and even .the copy type face and size were selected with a single purpose in mind: "To impose as few restrictions as humanly possible in the way of getting accurate useful and lasting information on Western Red Cedar lumber to the people who need it."

While much of the work is done in color, there is nothing "brochurish" about it Jennings points out. It has been designed with the "trade" in mincl. Architects, builders. wholesalers and dealers should find the treatment of specifying, application, and finishing especially valuable.

All pieces are standard sized (8lxl7) and three hole punchecl for ease of filing and cataloging. For more infolmation or free copies, write: WRCLA, 4.+03 White-Henry-Stuart Building, Seattle 1, Washington.

New Use For Useless Wood?

Lumber that's now suitablc only for firewood could become building material through Irurdue University research.

Prof. Arthur H. Westing of the Purdue forestry departn-rerrt is trying to find out what happens in conifers-pine and related tree families-to bring on the condition known as compression wood. He has been awarded a $24,9Cr0 grant by the National Science Foundation for a three-year study of the lumber blight that costs the industry countless ciollars.

Complession wood is useless for building; it becomes hard and brittle and has a tendency to twist, warp and shrink excessively. Storms probably are most responsible for the trouble, since it's found exclusively in trees that have been bent over, or lean.

Although there has been considerable work on the mechanical properties of compression wood and how it affects the uses of lumber there has been little on what happens in a tree's makeup to produce the abnormality.

In attempting to expose these underiyirrg mechanisrns Prof. Westing and his aids are growing small pines and spruces on a giant turntable rn the tree physiological laboratories at Purdue. During the three-year course of the study the conifers-chief source of lumber for the industry-will be subjected to all kinds of conditions to produce varying degrees and forms of the lumberman's bane.

If Prof. Westing and his crew succeed, the timber inclustry's problems won't be quite as knotty!

Production of Douglas Fir-Larch lumber in the Western Pine region reached a record 2.8 billion feet in 1959.

Stadium and Bleacher Seat Stock

ROBERT S. OSGOOD

33f5 West Fifth Street, Los Angeles 5

DUnkirk 2-8278

Jim Forgie

birect Sh.ipmentr 9;, Fin" -ll"lding6

Woinscots Reoppeqr In Home Construction

Like vests, wainscots are making a comeback, particularly in homes r.r'ith children.

The lower walls in a recreation room, child's bedroom and hallways need frequent decorating or repair because of bumps, abrasions and general hard usage where children are present. A wainscot solves the problem.

For this purpose, many families have found an embossed hardboard, Masonite Seadrift, ideal because of its durability, good appearance and easy upkeep. This hardboard, which has the rich appearance of well-weathered wood, may be nailed to wall studs or fastened to an existing surface with wallboard adhesive.

Available at lumber yards with a pearl grey paint primer, the panels may be painted one color or two-toned. The primecoat may be used as the predominant over-all color. To get the second tone, simply apply a coat of a water emulsion synthetic paint over a small area and immediately wipe the surface, in the direction of the grain, with a damp sponge. Periodically rinse the sponge clean.

If a two-tone finish with a predominant color other than tl.re pearl grey of the primer is wanted, here's what to do: Apply a coat of interior paint, enamel or lacquer of the desired predominant color. As a wiping coat, select a cor-rtrasting or harmonizing color that is darker than the first coat.

Rolondo Lumber Compony Under New Ownership

Rolando Lumber Company, one of San Francisco's leading retail yard operations, lvas purchased by Stewart Lyons last month. In recent years, Rolando had been operating under the ownership of the Irwin and Lyons estates, both Mr. Irwin and 1\{r. Lvons having met witl.r fatal acciclents <luring the mid-fifties.

Rolando Lumber rvas established during the mid-thirties by Joe Rolando, former manag'er of Christenson Lumber Company. Rolando operated the yard on his own until early during WWII when the Irwin & Lyons Lumber Company, of North Bend, Oregon, became interested in the operation. Mr. Rolando retired from the lumber business shortly after the conclusion of the war.

Lyons, a graduate of the University of Portland, grew up in the lumber business and worked in both the woods and at Irwin & Lyons' North Bend sawmill. Assisting him in the operation of Rolando will be Wilbur Craig, former salesmanager of Irwin & Lyons, who will be moving to the Bay Area after September l.

John Osgood

Redwood

tsrh lo Timbers o RAymond 3-3454 Mymond 3-168t PArkview 844/.7

Somple Woll Could Sell Enlire Room

In selling, a sampling often leads to big orders.

For example, the dealer who can sell a new facing for an 8'x10 rough lumber cabinet in the basement for $18. has a foot-

holcl for expanding this order to the complete paneling of the area.

1'o build u,p an order in this way depends on how well the dealer services the customer and whether he liked the materials, according to Earl W. Hadland, general merchantlise manager for lvlasonite Corporation.

Hadland cited an example in his own town. Here, the customer had vague thoughts of converting a 17'x24' garage into a family room and home office. An eyesore was the rough lumber cabinet near the entrance. He tried out some Masonite Royalcote walnut rvoodgrained paneling and got a bill of only $18.

The customer liked the job, which he had completed himself, so he ordered enough of the same woodgrained hardboard to complete the garage conversion.

"The same principle of a good sample applies to any part of a home," Hadland said. "Service, product and price work together to expand the sample into a worthwhile project."

Pnrono/o

Julian Haugen, formerly with Copeland Lumber Yards at Salem, Oregon, was recently named manager of the company's yard at West Salem.

leased out for the weekend. With the wife at Clear Lake driving the Caddy, his daughter at Cal with the other car-and his son's bike laid up with a flat-Jim was about ready to hoof it until Les Doddington came to the rescue with the loan of his car over the weekend.

Lou Dougherty, long-time manager of Sterling Lumber Company at Roseville, joined Diamond National at Roseville the end of July. Lou will direct contractor sales at Diamond's brand-new Roseville branch which is scheduled for a grand opening during late August or the early part of Septernber.

KNOTTY, BUT NICE

Hare's o sotirfied cu3tomer showing the rough lumber cobinets fhqt he personolly covered with $18 wodh of woodgroined hordboord in his gorcae. He liked fhe oppeoronce so much thqt he ordered cnough poneling lo complole the wclls for q conversion of thc goroga into o fcmily room snd home ofiice. fhe ponels shown ora Mosonite Royolcole in the l(X) series.

Jim Giles may be a "wheel" around Monument Lumber Company in Walnut Creek, but he sure found himself without 'em (wheels) one weekend last month. First the lift truck broke down, then his driver called in to report a burned-out motor in the company pickup-and Jim's six-wheeler was

REDWOOD ond AtL SPECIES of PACIFIC COAST

Direct Shipments or LCI Yond Slocks o From Relioble Mills

wAtsH tufrlBER c0.

SCR.LA Holds Bosrd Meeting

641 Morris Avenue

West Covino, Coliforniq

Everyone was enthusiastic about the arrangements which Bob Sutton of Dixieline Lumber Company, San Diego, made for the Board of l)irectors meeting of Southern California Retail Lumber Association, on Friday, August 4.

Members of the Board and their wives were at the Islandia Hotel in San Diego.

Many important decisions were made that will affect retail members in the future, and especially associate members. These decisions will be announced in the near future as soon as the Board has completed its deliberations on the many details resulting.

The Board members were particularly pleased and enthusiastic about the hard work- that Ter-r'y Mullin and Paul Hollenbeck had put into the program and agenda. All proclaimed the meeting to be the most constructive and objective they had ever attended.

The Palm Springs Conference was approved for November, as well as the Spring Conference for April, and work is being done on the April Trade Show. Waich for further details.

Stuart Harris, Ken Dietel, Paul Hollenbeck and Dan Hammack had an interesting battle on the golf course Saturday morning.

EDgewood 7-6569

New Decking Ponel Gets FHA Sonciion

Sheet-Deck, a new Western Pine region building component of 2-inch lumber, has cleared FHA with materials release No. 379, just issued, for use in roof decking, roof sheathing and sub-floors.

The new product is a panel two feet wide and any desired length, made up ol 2x4 or 2x6 lumber, tongue-and-groove, with a spline o{ wood recessed and glued into each end to make it a unit. High strength values for maximum spans, good appearance and lower in-place costs are reported try Western Pine for the new, modular product.

Sheet-Deck -was deveioped by the Western Pine lab expressly for residential and commercial sub-floor and roof construction where the "plank and beam" building system is used.

Material going into the panel can be finger-jointed, which is what makes possible the production of any length. Quality control under the Western Pine Association research laboratory's program is specified in the release.

While weights of parrels will vary with a l6-footer 2 feet wide of Douglas Fir will or about 4 pounds to the squari foot.

THE PERFECT REDWOOD FINISI{I

o Mode only of heot-lreoted pure oils.

o ls FORTIFIED wirh SRO-lol to prorect ihe nqturol beouty of Redwood from destruclive sunroys, roin ond weother.

o Conlqins no rosin.

o Leoves o strong durqble film which exponds ond controcls without crocking.

o Perfected ofter l0 yeors of supplying the best Redwood Finishes to 1000's of sotisfied users.

o By the Monufocfurers of Security Plostic-Spor.

Order Now"REDWOOD Finish Fortified." Bbls. 5 Gql. Gol. Quorts Pints

wholesole only .

SECURIIY PAINI fiIFG. CO.

l62l No. Indiqno Street, los Angeles 63

Telephone: ANgelus l -0358

species, the lab reported weigh about 135 pounds,

One mill (in \{ontana) is already producing the panels, and several others are in a position to start turning it out on short notice. At least three of the region's mills have started finger- jointing dimension lumbcr and others are in the process of swinging into this manufacturing step.

Of a customary annual production of some 100 million board feet of Incense Cedar, California mills produce more than 90 percent, Oregon the remainder.

l..C.t.

CATINDAR OT COMINff IYXNTS

AUGUST

Women in Construction, Los Angeles Chapter-August 15. Dinner mecting at Chalon Mart, 1919 S. Broadway,6:30 p.m. Guest speaker: Lee Nfiller, owuer of Lemlar Company, manufacturers of sun louvers. His subject: "Solar Heat and Its Effect on Air Conditioning."

Los Angeles Hoo-Hoo-Ette Club f l-August 19. Annual garden palty at the home oi Lorraine Theetge, 4130 West 60th Street, Los Angeles.

San Fernando Valley Hoo-Hoo Club #209-August 22. Concatenatiorr. Cocktails, 6:39 p.m. Dinner, 7:39 p.m. Ram's Horn, 16705 \rentura Blvd., Encino, Calif. Main speaker: Elmer F. Osterman, supervisor of Conservation Education, State of California Division of Forestry; subject, "National Forest Products Week."

Santa Cruz Hoo-Hoo #llt+-Annual Bar-B-Q-August 24. Corral de Tierra. 12:00 noon to ? Golf, swimming, cocktail, barbeque.

SEPTEMBER,

Forest Products Day of California-September 9. An event of the California State Fail in Sacramento.

Western Pine Association-Semi-Annual Meeting-September 13-15. \,Iultnomah Hotel, Portland, Oregon.

Los Angeles Hoo-Hoo Club #z-September 15. Golf tournament, cocktail party, concatenation and sports film. Fox Hills Country Club.

National Association of Women in Construction-Annual Convention-September 15-17. Sheraton-Charles Hotel, New Orleans, La.

International Concatenated Order of Hoo-Hoo-Annual Convention -September 17-20. Hotel Americana, N{iarni Beach, Florida.

AWMA-SGD&WI Joint National Convention-September 24-28. Aluminum Window tr{anufacturers Association and Sliding Glass Door & Window Institute. Mountain Shadows Resort, Scottsdale, Arizona.

National Hardwood Lumber Association-Annual ConventionSeptember 26-28. Hotel Statler, New York.

OCTOBER

Structural Engineers Association of California-Annual ConventionOctober 5-7. El Dorado, Sacramento.

Western Building Industries Exposition-October 7-10. Great Western Exhibit Center, Los Angeles. Sponsored by associations of the Western Building Industries Council.

National Forest Products Week-October 15-22.

PTEASE KEEP THE CATIFORNIA IU'IIBER AAERCHANT ADVISED OF YOUR FORTHCOMING EVENTS

I Serri"g thc Producls of ,.! the ltccloud River Lumbcr Go. lflcCloud, €olif. ilr;ajrrirdg uii;ii;;i;li,

OaBlanding Service For Wholesalers

1"

Dee Esslef , Pres.

Business As UsuqlConstruclion Unusuql

How does one make major construction changes in a business establishment which needs every square foot of existing space to entertain thousands of people around-theclock seven days a week, without disrupting its activities in any way?

Brunzell Construction Company, Inc., of Reno, Nevada, currently engaged in construction of Nevada's tallest building-the l2-story convention facility of Harvey's Wagon Wheel on the South Shore of Lake Tahoe-neatly solved the problem by carefully planning each step of a building program which began in March of 1961 and will be completed in the summer of 1962.

Wagon Wheel owners Harvey and Llewllyn Gross, Reno architect Frank Green, and contractor Everett Brunzell laid out the work in three major phases which are permitting full-time uninterrupted operation of the casino and restaurant while the 1S-month construction program is carried out.

A portion of the first unit of construction already has been completed, with facilities now in use. At midnight on Friday, June 30, the gaming area was doubled by open- ing of extensions to the ground floor of the

existing building. In only three months, more than 5,000 yards of concrete had been poured, primarily in formed walls, to erect this portion of the structure and the building's first four ffoors.

The balance of the first unit of construction is schedulecl for completion by Septem- bel 15, when the Wagon Wheel staff will move into new office areas and a brand new coffee shop will begin operations.

With summer pressures over, demolition crews then will move into the old area of the establishment. Reconstruction will conlinue throughout the fall and winler months, and the entire main floor, comprising an area of approximately 38,000 square feet, will be back in public use by spring. Construction then will move steadily skyward until the building's total height has been reached, while business goes on as usual down below.

The multi-million dollar development *'ill provide the picturesque Lake Tahoe area on the California-Nevada State line witl-r sorely needed major convention facilities, including an ultra-modern hotel with outsize banquet and meeting halls.

The building is a reinforced concrete structure of fireproof, earthquake resistant design.

Steel studs in interior partitions and ceilings of suspended steel framework provide added protection from fire.

Lightweight concrete is being supplied by Bruno Benna and Ingvart Christensen of C. B. Concrete Company of Reno, which is using approximately 25,000 barrels of Type II low alkali Calaveras Cement to complete the job.

The concrete pour yards per day from at tl're site.

is at an average of 200 a portable batch plant

Decide Now To Attend

Hoo-Hoo Inlernolionql's TOth Annuol Convention

September l7-2O

The Americonq Hotel

Bol Horbour

Illtiomi, Floridq

Ietters

Aloho

LO' (0, Lr*.

Jack

Dionne, Publisher

California Lumber Merchant

Dear Mr. Dionne:

Just want you to know that I appreciate the article you published in the July 15 issue of your splendid magazine, covering our Golden Wedding Anniversary in the Hawaiian Islands. Your representative, Mr. Ole May, is to be commended for the outstanding coverage of a job well done. We have received many favorable comments.

I have ,been a reader of The California Lumber Merchant for over 20 years and an advertiser for 10, and am looking forward to receiving all future issues.Horace E. Wolfe, MarquartWolfe Lumber Co., Los Angeles, Calif.

liked Coveroge

Max Cook

The Calif. Lumber Merchant

Dear Max:

Congratulations for your excellent coverage of NationalAmerican's 69th Annual Meeting in the July 15th issue of The California Lumber Merchant. You have captured with precise clarity the "meat" of the program, and it is a pleasure to see such journalistic competency.

Our sincere thanks to you.Donald S. Andrews, Western Manager, National-Ameri.can Wholesale Lumber Association, Portland, Oregon.

Long-time Reqder

The Calif. Lumber Merchant

May you have many, many more happy years of successfully serving the lumber fraternity. I started about the same time as Jack did the ClM.-Forrest W. Wilson, San Marino, California.

He Also Sold fhe Lumber For Nooh's Ark

The Calif. Lumber Merchant

Attention Ole May, et al

The photograph of some "old time" members of Hoo-Hoo in your July 15th issue is interesting. Those fellows are only kids and I would like to have attended No. 2's party, being emigrated to the warm Southland from No. 9. I possess a Hoo-Hoo card that seems to read No. 30709. I started the Jones Hardwood and Plywood Company in 1922, the birth year of California Lumber Merchant, and believe I have read every issue,since then. Old in experience but young in thought and action, being presently associated with W. B. Jones Lumber Sales here.

One of your advertisers states "l12 Years on California Street." Hell, I remember selling the lumber for the original sign. It

may be tough to be getting old, however, it's really not so bad, when you take into consideration the only alternative.

Cordially-Nelson E. Jones, Los Angeles, Calif.

A Fine Letter

The,California Lumber Merchant

Dear Friend Ole:

Your most flattering write-up in last month's issue of The California Lumber Merchant, concerning the opening of our

"Home Improvement Center" is deserving of a warm "Thank You" letter. We received many nice compliments from our friends.

So many of us retailers fail to appreciate the efforts which your rnagazine puts forth to help us with our many problems, and we should certainly try and reciprocate ,by giving you all of the loyal support which you so richly deserve.-Paul B. Fritchey, Palm Avenue Lumber Company, Alhambra. California.

Duroble Plywood Ssles Offers $5OO Cosh Prizes ln Promolion Conlest

If you're a jobber, salesman, or dealer you have the opportunity to win part of $500.00 in cash prizes ! Durable Plywood Sales Company is awarding a first prize of $250 and five runner-up prizes of $50 each in their exciting new contest,

It's easy. Just write a report telling why smart builders specify Durable Hot Press Cross Grain 8'x4' CD Plywood Sheathing for Diaphragm Roof Structures. The most obvious reason, of course, is a fifty percent reduction in blocking costs.

The winning contest entries will be compiled and used in an extensive promotional program to familiarize the building trades with the many advantages of this product. Reports entered in the contest must be postmarked no later than October lst. Winners will be announced in the October 15th issue of The California Lumber Merchant' Mail your entries to Durable Plywood Sales Company, P.O. Box 490. Menlo Park. Calif.

REDWOOD AlID cusrot mllf

AIJBERT A. KEIJTJEY Ulnlaak Arra/ter,

A llledford Gorporation Representative

Lofoyetie HE-29 Citizens Bond "Wqlkie-Tolkie"

Lafayette Radio, 165-08 Liberty Ave., Jamaica 33, N.Y. announces its uew 9-transistor, Citizens Band, Walkie-Talkie. Designated }JE-29, the Walkie-Talkie sells for' 42.95 each, 2-for 82.95.

from 1.5 nriles up to 7 miles, depending upon terrain and cor-rditions.

The Lafayette "Walkie-Talkie" is as simple to use as a telephone-and twice as lrarrdy. The unit is 6sft" x 3Y+" x ls/g" and weighs only 18 ounces-slips right into a pocket. 2 controls provide fast, efficient operation-on/off volume and push-to-talk. When the push-to-talk button is depressed for transmitting, the built-in speaker acts as a serrsitive nricrophone. Private monitoring is possible by nreans of a special jack and earphone. The telescoping antenna extends to J6 inches.

A full-transistor circuit employs 9 transistors plus 1 diode with crisp, clear reception furnished by an efficient superheterotlync receiver. Power is supplied by 8 standar<l penlight batteries with a life expectancy o[ rrp to 70 hours.

Iiach unit is housed iu a handsome black and gold aluminum case with leather carryiug case and shoulder strap. Supplied with carphorre, antenna, batteries and crystal for channel 10.

New Log Hondling Movie Avqiloble

A new l6mm sound and color movie that describes the 30-ton capacity Series F Log Stacker has just been released by R. G. Le- -Iourneau, Inc.

A uew film illustrates the application of a LeTourneau Log Stacker in busy mill 1,ards. It also describes the methods and :rdvantages of dry log handling.

Offering complete, portable 2-way communications without licenses, tests, or age limits, the HE-29 receives and transmits

Viewers can, in the last half of the film, see a general round-up of job applications at different saw mills in Washington and Oregon where on the spot movies were taken of LeTourneau Log Stackers going

through their paces. For the mill owner interested in larger than average truck loads of logs, there's a section about the giant 50-ton capacity machine that can unload an off-highway load in one big bite.

If you would like to borrow a copy of this new Log Stacker film, write to R. G. LeTourneau. Inc., 2399 South MacArthur, Longview, Texas and ask for a loan print of "Lusty Log Lifter." There is no ,charge and no obligation.

Portoble Electric Tool Buying Guide Offered

A new 34-page buying guide describing 72 portable electric tools for builders, carpenters, industrial firms, automotive shops, maintenance crews, heating, plumbing and air conditioning contractors and home craftsmen is offered by The Porter-Cable Machine Company. More than 400 accessories are included.

Complete information includes detailed specifications, application of products, and numerous photographs of each tool in use. Describes electric saws, sanders, drills, planes, routers, shapers, grinders and garden equipment.

Interesting page layout invites easy comparison between models. Kits and accessories are described in detail and listed by part number. Guide includes illustrated charts showing numerous cuts possible with various router bits and cutters used in different combinations.

All Porter-Cable authorized service stations in this country and Canada are listed. Available without cost from The PorterCable Machine Company, Syracuse l, New York.

llodern f imber Bridges: Standsrd'Plons

A new book containing 96 complete readyto-use timber bridge designs has been published by the Canadian Institute of Timber Construction. It is called "Modern Timber Bridges..Standard Plans."

A11 plans in the book are completely in accordance with the standards of the American Association of State Highway Officials and contain all details needed for construction and erection. Bills of material provide for quick takeofi of quantities for estimating and ordering.

Especially designed for engineers who are dealing with municipal, town or county roads, the plans cover clear spans from 15 feet to 100 feet. Three widths-2} feet. 24 feet and 30 feet-are provided for all spans,

and two types of wearing surface-asphalt or concrete-may be chosen. Alternative details for different styles of sidewalks and guard rails are included. The book is made up so that the bridge builder or designer may select standard units and combine them into a job-fitted deck-type bridge of any length. Assembled in a plastic ring binder, the book is 14' x 9" and opens flat for convenient drawing board use. Contents are arranged for quick reference. Part I of the book deals with the engineering considerations on which the designs are based, listing reference specifications. Part 2 provides specifications for materials, pressure treatment and erection of the standard bridges, including details on sawn and glued-laminated timber; piling plywood and miscelleneous ironwork: reinforced concrete: exDansion

joints; erection; handling of materials; decking; and wearing surface. Part 3 is niade up of actual drawings and bills of material for the 96 standard units.

"Modern Timber Bridges-Standard Plans" is available from the Canadian Institute of Timber Construction, 140 Wellington St., Ottawa, Canada, at $12.00 per copy postpaid.

"N.F.P.W."! "N.F.P.W."l -This is noi !gl!!g- if's the obbreviotion of "Nqlionol Forest Products Week, October l5-21" !

AU P",tl, JonJ tdJn*ln, Co. of

P.O. Box 752,?lacewille, Colif. llonufoclurers SPBCIATIZING IN ROOF DECKING

Telephone: Plqcerville-NAlionol 2-3385

wuuu @0.*6 pruuruuron

against dr5r rot. mildew. tore-

limnoria, termites,'white

fo_r paint. Ask for it by

PHltlP E. FRANKFORT hos besn nqmed execulive vice president ond mcncger of rhe Wood Produclt Group of Southwest Forsst lndu3trics' Pet cnnounc€. ment by J. B. Edens, president. He wqs fornerly vice presidenl in chcrge of Lumber qnd Woodlonds for the Union Bog-Ccmp Poper Corporolion.

Free HondbookShows How OTG "Pulling System" Solves Everydoy Pulling ond Instolling Problems

A new, illustrated booklet which fully describes the versatile OTC "Pullinc System" and how it can quickly solve everyday pulling-installing problems is ofiered by the Owatonna Tool Company, Owatonna, Minnesota, manufacturers of maintenance tools and hydraulic equipment.

The new vest-pocket size booklet, No. PS-I, presents in an easy-to-read fashion: pulling principles, the three basic pulling problems, OTC's four basic pulling tools, the application of hydraulic power to pulling problems, and "thumb rules" for solving basic pulling problems.

For free copy of the "OTC Pulling Sys-

tem," Booklet No. PS-1, write Owatonna Tool Company, 639 Cedar Street, Owatonna, Minnesota.

Johns-fr,l,crnville Announces New Line Of Aluminum Siding & Accessories

Johns-Manville announces the addition of aluminum siding and accessories to its rapidly expanding line of building materials.

The new J-M products are factory-finisl-red with a smooth, durable, fire-cured vinyl finish that will not peel, crack or chip and is said to be superior to industry standard surfaces. tr4ade of the highest quality aluminum, they will not rot, rust, warp or sag.

The siding is available in both insulated and standard horizontal eight-inch clapboards. The insulated siding is 10&' long with a rl" butt; the standard siding is 126" long witlr a th" brttt.

The insulated type is laminated with double-beveled % J-M backer board, which greatly increases transverse strength, stifiness and irnpact resistance over that provided by hollow or plastic foam-backed aluminum siding. The J-M troard raises resistance to heat loss, and eliminates the "drumming effect" of rain or hail on non-insulated siding.

The J-M line also includes standard 12" vertical siding and such accessories as starter strips, inside corner pieces, outside corner pieces and posts, window, utility and undersill trim, backer support and flat coil stock. Decorative aluminum shutters are availa'ble in three styles.

All of the items requiring finish come in six matching factory-applied colors.

The new line was added in response to growing consumer demand for aluminum

siding, the company said. It noted that the rnarket has grown from 1,450,000 to 4,900,000 squares in the past five years.

This rise will continue in years ahead, it said, as more home-owners recognize the low-cost beauty and protection made possible by aluminum siding.

J-M aluminum siding and accessories are sold through established building materials outlets, applicators and home improvement contractors.

Further information is available from Johns-Manville, 22 East 40th St., New York 16. N. Y.

"Our

5 truck fleet brings our mills to your d00r"

tlinimum Woge Chonges Efiective September 3

_

On_September 3, 1961, Public Law 87-30, amending the Fair Labor Standards Act, will become effective. Oie of the principal changes concerns the minimum wage. Employees who are presently subject to the $1.00 in hour minimum will be entitled to at least $1.15 efiective September 3.

In addition, a minimum wage of $1.00 an hour will apply to some 3l million employees who have not previously been subject to the law. Most of these employees are employed in large retail and service enterprises, suburban and interurban transit companies, construction enterprises and gasoline service stations. Some additional employees in other industries and occupations are also covered. -

Employers are urged to contact representatives of the Wage and llour and Public Contracts Divisions, U.S. De-

partment of Labor, for information as to how the law applies to their businesses. Such contacts should'aid substantially in avoiding unintentional violations and attendant back-wage liabilities.

Regional office for California is in San Francisco, with field offices in Hollywood, Long Beach, Los Angeles, Oakland and San Francisco.

For Arizona, regional office is ,San Francisco.

For New Mexico-regional office, Dallas, Texas; field office in Albuquerque.

For Utah-regional office, San Francisco; field office, Salt Lake City.

For Nevada-regional office, San Francisco.

For Oregon-regional office, San Francisco; field office, Portland.

For Washington-regional office, San Francisco; field office, Seattle.

For Hawaii-regional office, San Francisco; field office, Honolulu.

For Alaska-regional office, San Francisco.

2.401 PLYWOOD FLOORING

cr.asslflElt ADYEnTlslllc-Posltlon w.nrcd tl.00 pcr linc, "Tlliq[fr,jflflipll,Ell+li;'i,1'!_i1ifi.i*

Cld3lng drtor tor copt, 5th .nd 20th

HELP WANTED

SOUTHERN CALIFORNIA territory open for energetic, reliable commission lumberman contacting large construction projects and industrials for direct to job truck and trailer deliveries of complete job requirements-lumber and plywood from our Southern Oregon and Redwood area facilities. Must be businessman-merchant type capable of volume. Our employees know of this ad.

Write Box C-18, The California Lumber Merchant

108 West Sixth Street Bldg., Room 508, Los Angeles 14, Calif.

WE NEED EXPERIENCED YARD FOREMAN-medium sized retail yard, close to L,A. In confidence write

Box C-21, The California Lumber Merchant

108 West Sixth Street Bldg., Room 508, Los Angeles 14, Calif.

EXPERIENCED MOULDING MILL SUPT.-must be aggressive and able to manage remanufacture and personnel. Good pay.

Write Box C-20, The California Lumber Merchant

108 West Sixth Street Bldg., Room 508, Los Angeles 14, Cdif.

CALIFORNIA HARDWOOD IMPORTER SELLING NA-

TIONALLY-needs young nran 27 /40 with broad experience, proved profitable sales record, intelligence, character and drive. Salary,/bonus cornmensurate ability, present earnings. Considerable travel from small city base, excellent climate, fine schools, good future. Replies strictly confidential, our employees informed this ad. Write fully.

Box C-17, The California Lumber Merchant

108 West Sixth Street Bldg., Room 508, Los Angeles 14' Calif.

NORTHERN CALIFORNIA WHOLESALER has opening for Los Angeles representative with good dealer following-redwood, fir and plywood. All replies confidential.

Write Box C-19, The California Lumber Merchant

108 West Sixth Street Bldg., Room 508, Los Angeles 14, Calif.

EXCELLENT OPPORTUNITY FOR EXPERIENCED INDUSTRIAL SALESMAN-with well established wholesale lumber and distribution yard in L.A. area. Salary and profit sharing arrangement to qualified man.

Write Box C-13, The California Lumber Merchant

108 West .Sixth Street Bldg., Room 50E, Los Angeles 14' Calif.

Potomqc Bridge, Builr On Wood Pilings 58 Yeors Ago, Will Conrinue To Serye Indefinitely

A Potomac River bridge, built on wood pilings, which was supposed to have collapsetl fifteen years ago will continue to serve the people of the Washi4gton, D.C. area for some time to come, according to District officials.

l{anes ol ldvertiscrc in this llepartment usiry a lu l{umber cannot be divulged. tll inquiries and nplicr shoutd bc addrcssod to Bor shown in the advertisemrnt

BUSINESS OPPORTUNITIES

LUMBERYARD ESTATE-two acres, 13,000 ft. bldgs' Excellent location, just off L.B. freeway on Atlantic Ave. in North Long

Beach. Pioduced over l2/s net profit on consumer business' Call

Bill Brooks Co. at SPruce 5-1638. A DO-IT-YOURSELF BUILDING MATERIAL YARD-lumber' hardware, paint, plus 1000 other items. Located on busy thorofare' Big profil-smali investment. Write: Hillman Holcomb, 94 Bayo Viita Avenue, Oakland, Calil. Phone: Olympic 8-5391'

Valley established location. Clean inventory with good turn-ove-r' Exceilent lease. Profitable owner operation. Retiring a,/c health' Open reasonable offer.

- Write: Box C-3, The California Lumber Merchant 108 West Sixth Streei Bldg., Room 508, Los Angeles 14, Calif'

GOING LUMBER BUSINESS-7 miles east of San Diego, fast growing community, unlimited territory, 150 ft. frorn R.R- siding in heari of Lemon Grove, Calif. Real estate, inventory and equipment all goes, % cash, balance carricd on First Trust Deed with monthly p-ayments. Write P.O. Box 6?, Lemon Grove, Calif'

BUILDING MATERIALS AND PLYWOODS-San FernandoPROPERW FOR TEASEFOR LEASE-I to 5 ycars. Wholesale Lumber Yard' 5 acres in heart of L.A. ofr Santa Ana freeway. Complete and ready to move

into. 3,000 ft. office bldg. 2 Dry Kilns. Large storage shed' Large cut-up shed. Complete re-milling facititics. RR spur adjacent- to ptop".ty. Call or write: Genc Lcupp, 7L25 Telegranh R-oa1f,--Los hnieles 22. Telephone RAymond 3-3223 during day and OWens 7-6811 during night.

RETAIL LUMBER, PAINT AND HARDWARE STORE FOR LEASE-minimum comlrctition+mall investment required. Prop-

erty can be leased or bought. In East L.A. area.

- Write Box C-22, The California Lumber Merchant 108 West Sixth Street Bldg., Room 50E, Los Angeles 14, Calif'

_ EQUIPMENT

FOR SAIE -

DRY KILN-f60,000 foot capacity Moore Dry Kiln. Good condition. This kiln can be moved in sections and reinstalled any place. Priced to sell! Delivered or where is. Call or write: Gene Leupp, 7125 Telegrap.h Road, Los Angeles 22, Calif. Telephone RAymond 3-3223 during the daytime and OWens 7-6811 at night.

The Fourteenth Street Bridge, used by travelers between the Nation's Capital and nearby Virginia, is 58 years old. Its rusty ironwork superstructure has led William E. Finley, executive director of the National Capital Planning Commission, to describe it as "horri,ble looking." A new span, the George Mason Bridge, erected alongside the existing structure, is slated for completion next year.

FOR, tEASE...

Original plans called for the demolition of the old bridge when the new one goes into sorvice. NCPC officials, however, voted 4 to 3 to retain the existing span for an indefinite period. The volume of rush-hour cross-river traffic was the influential factor in the vote.

In 1941, an underwater survey of the wood pilings purported to show that "the bridge would not last more than five years."

Leigh line of Ronge Hoods ond Ventiloting Fons Described in Cotolog

A new 16-page 3-color catalog describing the complete Leigh line of range hoods and ventilating fans has just been published by Leigh Building Products, Division of Air Control Products, Inc., Coopersville, Mich.

The new catalog features large illustrations, installation drawings and complete specifications-including new guaranteed air delivery ratings---on each range hood and ventilating fan in the line.

Important changes in the Leigh Range Hood line include: a new series of duct-free hoods; a new series of high-pressure hoods featuring top or back outlet; and a higher-

capacity economy range hood series. These changes are all incorporated in the new catalog.

For a free copy of the new Leigh Range Hood and Ventilating Fan Catalog, write to: Leigh Building Products, Division of Air Control Products, Inc., Coopersville, Mich.

Sqw Choin Used By Homelite Reaches 2,OOO Miles

In the twelve years HOMELITE, a division of Textron Inc., has been building and selling chain saws it has used 10 million feet (nearly 2,000 miles) of OREGON Saw Chain made by OMARK Industries, Irrc., Portland, Oregon. Both companies are leading producers in their respective fields.

In recognition of this outstanding chain purchase by HOMELITE, Robert Straetz, vice president and sales manager, was recently presented .with a bronze plaque at OMARK's Portland plant. During the presentation, Edward P. Skralskis, OMARK executive vice president, commented that in a few more years HOMELITE's tcttal,purchases of saw chain will measure approximately 2,800 miles, the distance between HOMELITE's factory in Port Chester, N.Y., and the OMARK plant in Portland, Oregon.

The plaque was presented by Frances Clifford of OMARK's chain assembly department, who has assembled HOMELITE chain for more than l0 years.

(Eirher o lwo-y.qr Subscription for yourself ct rhc yord or ofic-ot < onotsr dcol for yoursclf AND onother on.-yeor dcol for your homc, your ycrd employcr, or somr volucd friend . . . borh for $5)

A'IAAZING WITH WOOD PAPER . LEATHER . TABLE-TOPS

Aboririne Lbr. Co.-.----..-.--..------.---23

Americqn ProduGlt, lnc.-.--...-..------l I

A,mo.icon Hordw@d Co.-..-..-...------ t

Atrg.lur Hordwood Co..-..-..-..--.--.--'

Arcqto Rcdwood Co.-------.---..--.---*

Arizono Hqrdwoodr, Inc..-....-.--.--*

Alrowh6d Lumbc Co..--..-...--..----*

Arterio Dor Co., Inc.-.---------.28, 29

Arcociolad r{oldine Co.-.-.---.----.-.-54

At30ciotcd Rcdwod lrtills....--..--.---39

Atkinr, Kroll & Co.-...--..-..-.-..------.*

Allqr Lunbar Co.-....-.-..---.-..--.-...--.- 3

Avrom lumbqr Co...-.--.--.---.--..-.----43

B & J Dool Jqmb Co.-----.--.--.-.--..31

Bock Co.. J. Williom.-.-..-.-..-.-.---..-.39

Eqxtcr & Co., J. H...-..-.--.-..-..--..-.25

Eendcr lunbcr Solcr, Eorle..-.--.--. *

Barkol Mqnufocturino Co.--------...-'

Bit 8an So3h & Door Co.--.-.-..----54

Blirr Lumbq Co., Inc.-.-------------.-.44

Blse Diqmond Compony-.--.--.---...-.'

Boldt-Bscom Lumbcr Co..-.-----.-.-.-52

Bohnhofi lumbcr Co,..-...--.--------.-.-. I

Bond lunbq Co., Art-.--..-.----------.-38

Bonncll Iumbcr Co..-....-------.------.*

Bonnington lumber Co.-.---.-----.-.-- r

B, C. Fo.ott Products, ttd.-----.------34

Erookr Sconlon....

Brucc Co., lnc., E. l.---.----.---..-- |

Erurh lndurtriol lumber Cq.-----..---22

Euilding Mot.riol Ditlribulcrr.-.-..-. *

Col.Pqcific Rcdwood Co.--.-..--,.---.-- r

Colovdqs Ccnrnf Co.-.-.....-.--.-..-.10

Colitdnio Door Co. of 1.A., The-*

C-lif. Ibr. ln.pcclion Scrvicc..-.--.-50

Colifqniq Lumb.r Sol.r.-.----.----.---24

Cqliforniq Pqn.l & Ven6r Co.----'

Colow Compony

ADr'ERTISERIS INDEX

*Advrlblng epadr In ollarnoL lttua. (TeU them gou soto it in The Calffonia Lumbet Merchant)

Dougl03 Fir Plywod Arrn.------..-..*

Dutqbls Plywood Sqlcr...-..--.---.--... 7

Errlcy & Son, D. C.-....--..------.---..*

E-Z-Glide

Foirhurst lunbor Forn Trucking Co. Filon Plqrtic: Corp.-.--.-...-....----.

Co.......-.......-.-.. 8

Founroin Lbr. ar., 4J.......:......-..:

fromqn Co., Stcphsn G,----.....--_ Framonl Forctl Product3...........---

Inlqnd Lunbcr Co..--.,-.-.----.--.---_.-.52 ntgrllqte Confqine.,C6rC,-.----2, 53

Olivq lumbq Co.....--.--..-.----.--.---.-5'l

Olren Co., f. E...-.-....-.-----....--.---53

Oregon-Pocific Fo.eri Productt..-.--'15

Osgood, Robert S...-.....-..--.-.-.......43 Oxford Iunbcr Co., Rcx.-..---.--.-.-..51

Tocomo Lunber Solcr, Inc..-----.-.--- ,1

Torl.r, Wcbrtrr & Johnron.------.--.. *

Triongle Iunbcr Co.....--..-.---.-.-.--..42

Twin Hqrboru [unb6r Co..-..------..37

U. S. Plywood Corp..------.-.---.--.... ' Union lunbq Conpqny.-.-.---.-.-.---42

Unifcd Whslc. lbr, Co...-.---.---.....45

Voncouver Plywood Co.-.----.--------- r

Vqn lde [umbcr Sole, Roy....--.--.-*

Wqkh lumber Co.-.--..........-..---.---45

Word & Kropp.-

Wqfran Southvctl, Inc.--.---...--...---*

Wcll: Cu;tom Millwork-.-..-.....-..-... *

Wendling-Nqlhon Compony........--l 2

Wett Coolt lunbcrnen'r Arrn,.--.5

Wc.t Coort Scren €o.------.-..------23

Wert Coorl Tinbq Productr.----.--

W..tarn Building Indurlris

Expotition ----.......--.-..--.---..-..------17

Wetlorn D.y Kiln..-...-..-------......---.-*

Woslern For6t Productr of S.F..--.35

Wslorn Forgrl Product3 Co,.-..---*

Chriit.nton Lumbcr Co..--..-..-..----. t

Chollon.r ^toch. Corp.-.-.----.-.-28, 29

Cloy Brown & Co.-....---..-.-.--....------ '

Clqy Lumbsr Co..,--..-----....-....-----*

Coq:l Plqning l^ill---.--..--..----...---.-/19

Cobb Compqny, T. M.--.--...-.--..-..*

Con50lidotod Lunbcr Co...------...--- t

Confincntql A{olding Co.-..-...-....--.*

Cook, Inc.. D. O--.---.---.----.--.-...--.-*

Corolito Co., Thc-..-...--.-------.-...--.--.21

Crone & Co., Cor Unlqder....---- *

Cuprolignum --.-.-.-.-..-..---.-----.---.--,--5t

Curly's Iumber Co,.-.....-----.-.-......--32

Doyit Hqrdwood Co..-..-.-----------..---25

Dcl Vollc, Kohmqn & Co..--......-.*

Diqmond W Supply Co...-.----.--.--.*

Diobold lumbcr Co., Corl---.--....-. t

Donover Co...---..-..---.-...--.-.-----.--.----30

Doolcy & Co.-.-.----.--.-....-------.-.-----.*

Indcpcndcni Building rrtoteriol5

CooponyIndurtriol lumbcr Co,-..----.----..-..-|

Nolionol Foretl Product. Wcak,..-

Rqgol D@r Compony..-.......Cover 3

Ricci & Kruse lumber Co..-...--.--.-53

Richkrofl Compony-.----.-...--.--...-..--..1t

Roundr Iunbq Co.---..--.---.-.Cover I Roy Fo.c!l ProdsGlr Co..-..--..-....-.--- t

Rygcl lunbs Solot--.-----...-..-....----- 9

Werlcrn lunbcr Co...-..-.,----..-..-..-*

Western l|{ill & lunbcr Co.,......-..48

Weslcrn Pine Attociqlion.--...-...-.-. *

Wcstern Pine Supply Co.---.---......-.*

Weyerhocurcr Compony-.-..-.-.---..-.-- t

White Srofhors-------....-.-...--.---.--.--.-*

Whife, Horry H...........--.--..-.-..-...-.31

Wholesolc Foresl Productr Co..--.21

Whrle, Iumbermcn'r Asrn.---,--..-.

Wilhold Gluo., In<..-...--.----.-..--..-.55

Wil.on, Fdrcat W..-.---,--..-.----.....--34

Windeler Co,, ltd. Gcorgc.--....-.*

Woodside Lumber Co...-.---.-.----.-----47

Wright Lunbcr 5olcr, Pqsl---..-.-..-*

Ycncey Compony.-----.....-.-..--.-..----..

Zicl & Co,, lnc.-------.-..-.-.---.--.--..-.33

Zworl & Compony, H.-.-..--.------.--- '

.ALL POPAUN SPECIES .AII ETZEE

... the all new "VENT-AIR"

Att DOORS ARE HOT PRESSED with Type 2 Ureo Rerin qnd Be[t Scrnded. Core conslruclion is crn oll-wood grid, with 29 horizontql Ribs ond 2 continuous Verticols, spocing belween Ribs is 2Vq". End rqils ore 2V2", Sliles sre l3/c" qnd Lock Block ores is 4x21". All doorc ore guoronleed for one yeqr ogoinrt delominotion or defecls in moleriol ond workmqnship, cnd will be reploced lN THE WHITE ONIY. Doors must be properly hondled, slored trnd seqled. All doors nre mqnufoctured in complionce with qll Commerciql Stqndords requerled.

...

Regol "RESPE C"

o Hot Pressed - Bonded Core

o 5 or 7-Ply Construction

o Type I Exterior Grode Glue

Hordwood Edgebonded 4 Sides

. Belt Sonded o Guqronteed 2 Yeqrs

SCHOOI, DOORS OUR SPEC'ALTY

NEGAL DOON CO, 343 N. Vinelqnd Aye.-City of lndusfry, Colif.

CUmbedand 3-7538

EDsewood 6-1258

"Personolized Service"

li'cmber of thc Soutrtern Colitornis Door tnstilule ond Woodwork tnrtitrrt. ol Colilornic

QUALttY is Our filost lmportont Produc] |

"Regd Announces"

..BONDED s1{0w00D BIRCH D00Rsf'

COMPTETELY PREFINISHED

UNIFORM WHITE

WATERPROOTED STITES & RAlLs

DOTTIESTIC BIRCH

EXCEEDS C.S. r7r-58

SEVEN PtY BIRCH SKINS "REGA[" QUALITY CoRE

INDIVIDUAIIY WRAPPED

Samples avqilqble upon requesl.

Competitively priced.

Ylt.l.c. sPEclFlcATloNs ... plus Modern Revisions +++

t'For a Jew cenfs tttore.

You cqn Hqve q

NEGAL DOON'' (Union Mode)

It's your best source for CRA certified dry siding, finish, patterns and for unusual specifications in green or dry redwood.

Your Hobbs Wall representative is a redwood specialist skilled at working out mixed shipments, by carload or truck & trailer, to include everything you need.

Hobbs Wall is distributor for Willits Redwood Products Company and also represents other mills producing top quality lumber products.

HOBBS I[IAI.I, IUMBEN CO.

203O UNION STREET, SAN FRANCISCO PHONE FI 6.6OOO TELETYPE SF.761 LOS ANGELES. MU 2-303I

95 YEARS OF DEPENDABLE DEALINGI