Shingles

you that Red Cedar Shingles are losing out continually, everywhere in the selling and building field-that they are being outsold everywhere by manufactured roofings.

And you ,ask him: "If you are making the best roofing, and yet are being outsold everywhere, who must be to blame?" he just shakes his head mournfully.

In my judgment there are three fundamental things the matter with the Red Cedar Shingle industry:

First: The industry is composed of a very large number of badly scattered units of every size, shape, and description that is very difficult-compared with m'any other industries-to organize and educate along 'merchandising lines. THIS, of course, is one giant liability that the (Continued on page 33) you that a Red MATERIAL ON likewise admit to