SHOULD BE THE AMBITION OF EVERY LUMBER DEAL. ER TO ADVANCE HIS BUSINESS UP TO THE HIGH STATE OF MERCHANDISING THAT IS FOUND IN OTHER LINES

Encouraging competition by welcoming an opportunity of figuring bills, allowing others to dictate to you aa to what you rhould receive for your merchandire, lcaving it up to outriders to advise with home builderc thereby serving them in a manner to create confidence and gct full control of their building funda, eliminating you a3 building authority. There are rome of the reasonr why retailing lumber ir in the deplorable condition we find it today.

You can and must help in bringing about a tranrformation in the merchandising of building materialr. The time has come when you cannnot aFord to depend upon competitive business in making the legitimate pro6t you are rightfully entitled to.

There's but onc remedy-

Equip your bueiness with a complete building rervice. ideas and plane.

Adopt creativc advertising methodr, inrtill deriree for homes. Advice the public that your of6ce is headquarters for building information.

Create a servicc rooml in it inrtall a breakfast nook, ironing board, medicine cabinet, mirror door3, panels, flooring, trim, etc. A room likc thie with table, chairr, taatily decorated with floor covering and draperier on the windowr, backed by competent building infortnation will attract home builderr to your busineea.

Adopt this plan; it will develop into the most important department of your bueiness.

Dealers operating under this modern mcthod will tell you that less effortr, worry and expcnre are required in eelling ideac which create non-competitive buriness than in puahing a pencil trying to out-figure someone else in aelling boards. You'll agree too once you have adopted thir plan.

OUR SERVICE PROPERLY APPLIED WILL PAY FOR ITSELF EVERY WEEK AND WILL REPRESENT THE MOST PROFITABLE INVESTMENT YOU HAVE EVER MADE. MAKE AN APPOINTMENT. LET'S TALK- IT OVER.