When Eveno^g Shrad@ws Gather

Four walls, a roof o'erhead, a floor beneath, a door or two and windows-these do not make a "Home." They merely provide shelter. There must be other elements to hold the interest of those who occupy the place or for whom it was built. The tie that binds the family together in domestic happiness is the comfort, the enjoyment, the rest, the convenience, the attractiveness of the home. A room like the one shown here will fumish that "tie that binds." The white brick fire-place, on each side built-in book cases, attractive doors, many windows, appropriate furniture and furnishings-this is the kind of place where the family can spend many a delightful hour, when evening shadows gather.

(eontinued from page 30) shingle industry is powerless to help, and therefore not to blame for.

Second: It has made the worst possible job of merchandising it's pr.oduct; no commodity has ever been'less intelligently sold.

Third: It has had to meet ,a very aitive and intelligent quality of competition. If the lumbermen had been forced to meet as powerful competition as have the shingle men, the saw mill business u'ould be just as badly off as the shingle mill business.

Now the first and third of these propositions are things beyond the control of the shingle industry.

Which leaves us to the definite conclusion that there is just one hope for the shingle industry, and that is to m,anufacture and selL its product so intelligently as to overcome the other two liabilities. ' No use worrying about the thousand and one little shingle mills with little or no financing that are scattered over the Northwest. Therv are there, and will probably be there as long as there is timber to cut.

And no use worrying over the folks who manufacture roo'fing and shingles, be'cause they have created their business by advertising and salesmans,hip, and they will continue to make and sell roofing materials, and their business will continue to grow in the years to com,e, jusl as it has in the pa.st ten years, unless the shingle folks give them a whole lot stronger competition than they have in their mentalities about, and that. is the making of better shingles, and the use of better selling methods.

'Whenever the Red Cedar Shingle folks begin employing the same sort of methods to sell their wooden shingles, that those smart patent roofing men use to sell THEIR materials, there will be some competition in the roofing business in this land of the free 'and home of the braveand it will be the firs,t time in ten years that there really HAS been any competition in that business.

During my recent trip to the Northwest I talked with a great number of shingle manufacturers in the various territories, and I listened to ri'rore pessimistic remarks than I ever heard before in the lumber industry from any group of men. Innumerable times I heard men utter the question,-"1. the shingle industry going to contintte to exisf and how?"

But in the midst of all the pessimism there was one bright ray of sunshine. I heard man after man, and grbup of men after group of men, agree to one thing, namely:

"We have got to change our methods or rve ?re doomed."

I think that a positive statement o{ fact.

And I don't think they are doomed either.

But I'll adm.it it has taken a whole lot to bring the shingls men to this conclusion.

Time after time and still more times, strotrg men in the shingle industry of the north, sat me dewn, and asked me this direct and serious question:

"Dionne, what is the shingle industry going to do?"

I'll tell you what the shingle industry can do, and should the past. do, and MUST do, if it is to survive, and prosper.

There's just one thing for the shingle folks to agitate It shall m,ake the best shingles it knows how.