Yard, Mill, Office and Road

What Live California Lumbermen are Doing.

H. N. PROEBSTEL CALIFORNIA VISITOR

H. N. Proebstel, manager of the traffic department of the West Coast Lumbermans Association, Seattle, has been spending a few weeks in San Francisc,o enjoying his sumrm'er vacation. He made the trip from ,Puget Sound by 'automobile, and wh'ile in the Bay Districtf he made several side trips to look over some oi the beauty spots of California. Mrs. Proebstel is accompanying him on the trip bnd thev expect to return to Seattle about the first of the month.

GEORGE C. BURNETT ANOTHER MAH JONGG ENTHUSIAST

George C. Burnett, prominent San Joaquin Valley lumberman and manager of the Burnett Lumber Co. of Tulare, was a recent San Francisco visitor, and during his stay in the Bay District devoted practically all his time to perfecting his game of Mah Jorgg. He is under the supervision of one of the most proficient instructors in San Francisco, in fact, he is the same Drofessor that has been teaching Elmore King the fine points and technique of this popular game. George read in a recent number of The California Lumber Merchant, where Elmore King was out with a sweeping challenge to meet ,any Pacific Coast Itrmberman at catch weights to a series of competitive Mah Jongg contests, and he states that he is now ready to accept this challenge. Their many lumbermen friends say that the lumber fraternities of Kern and Tul,are coun- ties are liable to become disrupted when these two experts clash.

W.

R. SPAULDING VISITING BAY DISTRICT

_,W, R. Spaulding, of the W. R. Spaulding Lum,ber Co., Visalia, is in San Francisco where he will spend the next two or three weeks. He is calling on his lumberman friends and making a few side trips in the Bay District and down the Feninsula. lfe is accompanied by Mrs. Spauld. irg.

Eddie Tennant Calls On Bay District Lumbermen

E. R. T€nnant, better known as E,ddie by his manv lumbermen friends, and secretary-manager of lhe Los Angeles District Lumbermen's Club spent ,a few days in San Fr'ancisco during the middle of the month attending to business matters. He made the trip from the Southland by automobile and was accompanied by Mrs. Tennant and daughter.

Iiy. K. KENDRICK VISITS BAY DISTRICT

W. K. Kendrick, sales manager of the Valley Lumber Co., Fresno, was a recent San Francisco visitor where he spent a week looking over the sights in the Bay District. IJe also journeyed down to Santa Cruz to spend a few days zLt the l-reach and various resorts in the Santa Cruz rnountains. He was .a-ccompanied try Mrs. Kendrick and son ilill.

(Continued from page 33 ered with Red Cedar Shingles of unusual appearance. The butts of those shingles were two thirds of an inch thick, and the shingles were 18 inches long, all clear and all vertical grain.

It shall equip its representatives as the patent shingle men equip their salesmen, with shingle samples and shingle facts, and send them out to educate the dealer and his trade, face to face and man to m'an, in the use of better shingle roofs.

It shall get busy and put a lot of men in the field doing nothing on earth but intelligently selling and promoting the use of Red Cedar Shingles.

It shall help the dealer to give his trade better service in the line of shingle roofs, and when the trade knows the truth, shingles will sell themselves.

It shall tell the whole *'o.id the truth about Red Cedar Shingle roofs, because if there is any one thing that the world-or the lumber trade itself for that matter-knows less than about your shingle roofs, I can't imagine what that thing is.

For instance: the shingle man knows that a home builder can roo{ his home with Roy'al shingles-the king of wooden shingles-f'or approximately the same cost he can roof it with 6 to 2 stars-the worst of wooden roofs. Yet not one dealer in a thousand knows that fact. If he did, he w,ould be seeking the good will and interest of his home building friends by showing them t'his wonderful roof they can get for the same cost they get an ordinary roof.

"One of the wholesalers got me to take a car of those shingles" the owner told me. "They are special shingles that a mill he sells for gets out, and after trying a, car, I found my trade interested in these fine shingles, with the result that we have bought 5 cars of these ,shingles, covered our own oflice with them, and we ,are pushing them for all we are worth, to go on the better class of horaes."

THAT is an example of merchandising. It isn't ne'cessary to sell a special shingle. There are wonderfuL Red Cedar Shingles in Regular Grades that will suit all purposes. The shingle salesmen should carry them with him, show them to the dealers, hand him the facts and figures as to the manner in which they should be laid, and the comparative cost, so thit the dealer in turn may advise his trade regarding roofs.

I have heard many shingle men say of late: "We would rather never make a 6 to 2 Star shingle, but that's all our trade will buy."

And if the trade doesn't know this, WHOSE

FAULT IS IT?

The other day I saw at Sacramento one of the m'ost beautiful retail lumber offices I ever visited, and the manager pointed with swelling chest to the roof on it. ft was cov-

Fiddlesticks ! I never saw a lumber dealer yet, and I am acquainted with several of them, who wouldn't rather sell his customers a better roof than he would a poor one. You can take the highest gradq shingle of all, the Royal I spoke of before, ,a 4to 2 inch,24 inch long all clear edgegrain shingle; lay it,over strips 7r/2 inches, apart, thus saving strip expense; expose them 7l inches to the weather;

(Continued on page 37)

We sell anything in softwoods that the California dealer desires.

White Pine, Douglas Fir, Redwood, Cedar and Redwood Shingles, Split Redwood Posts, Ties end Stakes.

Our connections dre the best, and ue gioe the best Possf6/e seroice.