THE CALIFOR}.IIA LUMBERMERCHANT JackDiorne,futlbhu

How Lumber Loolcs

Reports to the National Lumber Manufacturers Association show that new orders during the week ended August 19 were 34 per cent greater than last year's seasonal weekly average. Production during the week rvas 24 per cent and shipments 17 per cent greater than last year.

During the week 495 reporting mills produced 243,812,00O feet of softwoods and hardwoods combined, shipped 243,362,mO feet and booked orders ol 271,74O,W feet.

Reported new orders in the week ended 4ugust 12 were 36 per cent in excess of the seasonal weeklv average of 1938 orders. Reported production was 17 per cent above the seasonal weekly average of 1938 production, and shipments were 22 per cent in excess of 1938 seasonal weekly shipments.

Revised figures for the week ended August 12 were mills, 524; production, 24Op23,W feet; shipments, 249,99O,0OO feet; orders, 268,765,0AO feet.

Reports from 98 hardwood mills for the week ended August 12 give new business as 1O,86O,00O feet, or 33 per cent above production. Shipments as reported for the same week were 9,921,W feet, or 2l per cent above production. Production was 8,179,000 feet.

Northwest mills have larger order files than for some time. The threat of a longshoremen's strike when agreements expire September 30 has caused some extra buying in California and on the Atlantic Coast. I\{ovement of lumber into Southern California has been very heavy since the settlement of the lumber workers' strike on Jaly 27.

The Southern Pine Association for the week ended Aug- ust 19, 117 mills reporting, gave production as D,l74,W feet; shipments 3O628,00O, and new business 41,462,000 feet. Orders on hand at the end of the week totaled 82,039,000 feet.

The Western Pine Association for the week ended August 19, 119 mills reporting, give production as 87,860,000 feet; shipments 77,N,00O feet and orders 83,583,00O feet. Orders on hand at the end of the week totaled 241 ,2O3,W feet.

Building permits in July registered a 7.21 per cent gain over July last year, according to the \Mestern Monthly Building Survey prepared by H. R. Baker & Co. of San Francisco. The report covered 89 cities in the eleven western states, British Columbia and Hawaiian Islands.

Minimum Requirements For Insect Screen Cloth

Under Section 69 of the State Housing Act of the State of California it is unlawful to use metal mosquito screen of not less than l6Mesh for exterior doors, windows or other openings in exterior walls of buildings.

While State, County or City ordinances can be more stringent under the State law the minimum must be at least sixteen (16) Mesh.

This is a protection to h.ome owners and occttpants of any building, apartment house, hotel or dwelling.

It is the recommendation that nothing coarser than sixteen ( 16) Mesh be used for fear they may be condemned upon inspection.

Remember that GOOD THOUGHTS and IDEAS are the most contagious things in the world. you do the building IMAGINING and furnish the building IDEAS for your community, and you will be arnazed, to see how they fly around, and take root here and there.

Don't think you can't do these live things; think you CAN, and the job will be two-thirds accomplished.

You HAVE the ability.

You HAVE the time.

You NEED the business. It WILL pay. t**

The black night of barbarism may now and again seem to engulf the world, but eventually Truth will cause the day to dawn.

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Color plays a very important part in our lives. We even think of people in terms of color. When a man has no punch we say he's colorless; when hets mad, we say he sees red; when he's a coward, we call him yellow; wherr he's straight, we call him white; when he's loyal we say he's truo blue; when he's unintelligent we say he's green; when he's bad we call him a black sheep. The mind acts clearly in colors.

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The psychologists say that the average man uses only ten per cent of his brain power. *** rt**

People in business institutions who come in contact witb the public are becoming more and more mannerly and courteous. It is one of the finest signs of the times that all modern business management recognizes the incomparable value of courtesy, kindliness and interest. In hotels. depots, shops, stores, theatres, gasoline stations-everywher+you are more courteously treated than you ever dreamed of being in years.gone by. Show your appreciation of it. Thus the tide will rise.

The happy man is the useful man. Happiness is just the by-product of a useful life. ***

Here's a hot one ! I got it from a lumber buyer who knows good human stuff when he strikes it. He called on a small mill operator in the South, whose entire mill and business plant showed unusual evidence of ACTION and ENERGY. The owner saw a negro fumbling outside the office window, and asked what he was doing. ..putting up screens," said the boo,kkeeper. .,Tell him to get out of there," said the mill man. "We don't need no screensfies won't light on you if you keep moving." That's one for the book.

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Business exists to give service. And if it doesn't come up to the mark in that particular, it is a failure, whether or not it makes money for its owners. 'We've all seen plenty of cases of business that made money by keeping out co,trtpetition, yet denied its trade territory the kind of service those people had a right to e<pect. Success isn't always measured in dollars, by any means. In fact, that's a mighty poor yard stick, generally speaking.

Every time someone comes along with a new idea that startles the world, men rise up everywhere who thought of it long before. The difference is that they only thought it. The big question is not who first discovered, a worth while thing, but who introduced it to the world and put it to work.

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Things that are done by men who enjoy doing them, are verv likely to be done well. That applies to both the big and the little things of life. I went into a lumber office the other day, and as I waited to see the boss f sat where I could see and hear a young mnn answering the phone calls that came to the order desk. Ordinarily there wouldn't have been anything interesting about that. But in this case. there WAS. Because this young man w:rs a "whiz" on the telephone. You could tell by his manner. his voice, by the play of his face as he talked that he ENJOYED talking over the phone. The prosaic business of taking retail lumber orders, answering varied questions as to price, delivery, etc., etc., that come to the sales desk of a big retail yard, was NOT prosaic to .him. He LOVED it. There was INTEREST in every word he spoke. There was courtesy, well mingled with enthusiasm. There was a great desire to PLEASE in his voice, man-

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9 EASILY ASSEMBLED PIECESPACKED IN COMPACT CARTON FOR CONYENIENT HANDLING AND STORAGC. I OR 2.PIECE TOP.

Now tennis tqbles cre nqde oI wectherprool plwtrood --<ecting c prolitcble mcrket to which You ccrn sell the SIIPER.IIcrbord WEf,TIIERPBOOF Tennis Tqbl* the ONE tqble thcrt cqn be used outdoors as well cs inl Both frme cmd top 6[ rhic tcrble cre nade ol SIIPER-Hcbord, the originqt wecrtherproot ouldoor plvvood, with plies fused tosether moie solidly than q single boqrd, 3tsong€r qnd more rigid tor ite thickness thcn cnry conpcrrcble tennis tcble nctedcrl-prooled cgcinst moistue qnd wecther conditions. fre much-degired reEilience crrd rigditv in plcving sudace Gmd frcrme ig cdorded by the qcctuqtelv squcred, smoothly Ecmded top qnd the nine sinple lock'congtruction frqnre units. No bcrdwce is neceascrrfi. ftcme is easily crssembled or lqken down, rigid Gmd accruale when cesenbled, eqsily slored when not in use. The table hqs extrc useg too cs ct sewing or ccnrning table, plcry lqble lor elecbic loyE, elc. fre hoe ol the SIIPEB-Hcbord WEITHEBPROOF Tennie Table ie pcrcLed in c compcct ccrton, conveniently hcrndled cnrd stored. One or two-piece top is optioncL fre tcrble sells lor onlv slightlv more than tcbles ol oldincrv coldglue plyrnrood<rd wilh cr satiElcctotY

Mcrgin Of Profit

By fecrturing the SIIPER-Hcnbord Tennis Tqble for outdoor use cg well-you can mqLe your lennis tcble mcukel <rn cll'yecr nccketincrecse your gales-pocket exhcr prolitrgl Order ecnly to cmticipcle demcrnd.

HARBOR . PIYWOOD . CORPORATION

l'fills tnd Geaercl Offices, Hoqulam, Wtrehinglon

DISTRIEUTING WAREHOUSES: Atlanta. Ealtimore. Chicaqo, Gincinnali, Cleveland, Columbur. Indianapolir, Jacksonville, Lor Angelcr, L6uisvillo, Miiwaukee, New Orlcan:, PhiladclPhia,, Pitl:bu19h. san Fra'ncircb, Toledo, Warhlnglon, D.'C.

REPRESENTATIYES: Billingl Denvcr. Kansat Clty, Omaha, Worcertrr.

(Continued from Page .6) ner, and words. He was doing a small job. But he was doing it well. He was a magnificent point of contact between the public and his firm. He is very much wofth while, that young man. If he carries the same degree of value into his work as he goes along, he should be a most useful and interesting person. *** tt ,t :t

Nowadays we only get what we go after. We likewise get what we deserve, but we only deserve what we go after. So there !

Big men never pose. Little men who want to be thought big have a corner on the posing concessions.

Benjamin Franklin "J ;ra, '.To be thrown on your own resources is to be cast into the very lap of fortune; 'for our energies then undergo a development and display an energy to which they were previo,usly unsusceptible." I've always felt genuinely sorry for lots of good men I know, some of whom have made splendid successes of the affairs made and handed to them, but who have never been thrown on their own resources, ne\rer known the incomparable training of having to fight for their daily bread with their own head and hands, and who will probably never have a chance to discover whether or not they

Frank Connolly Heads Hardwood Institute

tz/ Frunix J. Connolly, sales manag'er, Western Hardwood Lumber Co., Los Angeles, has been elected president of the Hardwood Institute of Southern California, succeeding W. B. Jones, who recently resigned.

C. W. BUCKNER AT MILL

C. W. Buckner, sales engineer, Harbor Plywood Corporation, San Francisco, is at the company's mill at Hoquiam, Wash., conferring with executives there. He recently returned from a three months' business trip to the East.

could make a living if thrown out on the wodd with no pull and empty pockets.

To the customer, afr" f"ff.* nJno -"ra, on him when he drops into the place of business, is the company. Don't ever forget that. And consider what it means in YOUR business. First imp'ressio,rts are always importanrt impressions, and the first impression the caller gets is from the first person who greets him as he enters. The more your success depends on the standing of your business with the public, the more thoughtful you should be of your points of contact. The man at the front of your office can do your business more harm than the man in the private office can do good. Don't doubt it. ***

General Sherman, largest Sequoia in Sequoia National Park, has been weighed, and total weight was estimated at 4,299,851 pounds, or approximately 2,150 tons. The tree was measured and a section from another living Sequoia was weighed and used as a basis for the experiment. ***

A few years ago they unearthed in the Mississippi River Delta in the State of Louisiana a Cypress log declared by geologists to have been there at least ten thousand years. There is an old Cypress tree in the churchyard at Santa Maria del Tule, Mexico, over five thousand years old, that is fresh and healthy.

EAST BAY HOO.HOO CLUB MEETS SEPT. 11

The first dinner meeting of East Bay Hoo-Hoo Club after the summer vacation period will be held in Oakland on Monday evening', September 11.

The election of officers to serve in the coming year and their installation will be the principal business to come before the meeting.

r/ CHANGE OF NAME

South Gate Lumber Co., 84,16 South Gate Avenue, South Gate, Calif., has changed its name to Southern California Lumber Co.